# Sociality.io Blog > Sociality.io Blog is a social media blog for business and digital agencies about the latest social media strategies, tips, and best guides. --- ## Posts - [Beyond Beta April 2025 at Sociality.io](https://sociality.io/blog/beyond-beta-april-2025-at-sociality-io/): It’s been such a joy to bring Beyond Betas to life with you all over the past 4 years! Here's our Beyond Beta April 2025. - [Beyond Beta March 2025 at Sociality.io](https://sociality.io/blog/beyond-beta-march-2025-at-sociality-io/): I’m excited to walk you through what we’ve been cooking up this month at Sociality.io! Here is Beyond Beta March 2025! - [Beyond Beta February 2025 at Sociality.io](https://sociality.io/blog/beyond-beta-february-2025-at-sociality-io/): We’ve been working hard to enhance our platform with AI-powered features to deliver best experience. Here is Beyond Beta February 2025! - [Beyond Beta January 2025 at Sociality.io](https://sociality.io/blog/beyond-beta-january-2025-at-sociality-io/): Hey, it’s Eyüp from the Sociality.io team! I’m here to bring you this month’s updates on what’s new. Here's our Beyond Beta January 2025! - [Beyond Beta December 2024 at Sociality.io](https://sociality.io/blog/beyond-beta-december-2024-at-sociality-io/): Thank you for being an essential part of our story. Here’s to an even brighter future ahead! Cheers! 🥂 Here is Beyond Beta December 2024! - [Sociality.io 2024 year review](https://sociality.io/blog/sociality-io-2024-year-review/): Sociality.io 2024 year review is here! Kudos to our amazing team for their hard work in making all these achievements possible. Uncover now! - [Beyond Beta November 2024 at Sociality.io](https://sociality.io/blog/beyond-beta-november-2024-at-sociality-io/): Let’s raise a cup for World Turkish Coffee Day to celebrate the rich traditions we love while brewing updates. Here is Beyond Beta November. - [Beyond Beta October 2024 at Sociality.io](https://sociality.io/blog/beyond-beta-october-2024-at-sociality-io/): 55 years ago, internet got its start with ARPANET. Thanks to that first spark in tech, bringing you updates. Here is Beyond Beta October 2024 - [Beyond Beta September 2024 at Sociality.io](https://sociality.io/blog/beyond-beta-september-2024-at-sociality-io/): We've crafted some great enhancements, and I hope you love them! So, without further delay, here's our Beyond Beta September edition! - [Beyond Beta August 2024 at Sociality.io](https://sociality.io/blog/beyond-beta-august-2024-at-sociality-io/): Now, let’s hit the right note with our Beyond Beta August 2024 summary, featuring all the key insights! Uncover the summary. - [Beyond Beta July 2024 at Sociality.io](https://sociality.io/blog/beyond-beta-july-2024-at-sociality-io/): We love sharing good news! Here's our Beyond Beta July 2024 summary, highlighting all the pawsome insights. Uncover them all now. - [Beyond Beta June 2024 at Sociality.io](https://sociality.io/blog/beyond-beta-june-2024-at-sociality-io/): Here is our summary of Beyond Beta June 2024! Take a moment to check out the updates, improvements, and bug fixes we've made for you in June - [Beyond Beta May 2024 at Sociality.io](https://sociality.io/blog/beyond-beta-may-2024-at-sociality-io/): We’re working tirelessly to provide you with the best possible bug-free Sociality.io experience! Here is our summary of Beyond Beta May. - [Beyond Beta April 2024 at Sociality.io](https://sociality.io/blog/beyond-beta-april-2024-at-sociality-io/): The latest updates and improvements we've made to Sociality.io in April. Here is our summary of Beyond Beta April 2024! - [Beyond Beta March 2024 at Sociality.io](https://sociality.io/blog/beyond-beta-march-2024-at-sociality-io/): An overview of our March improvements, covering your questions, enhancements, and more! Here is Beyond Beta March in 2024. - [Beyond Beta February 2024 at Sociality.io](https://sociality.io/blog/beyond-beta-february-2024-at-sociality-io/): An overview of our February communication, covering your questions, improvements, and more! Here is Beyond Beta February in 2024. - [How to repost a story on Instagram? (+Creative tips and best practices)](https://sociality.io/blog/instagram-story-repost/): In this article, you find out how to reshare other users’ posts to your Instagram story, and how to repost stories creatively. - [Beyond Beta January 2024 at Sociality.io](https://sociality.io/blog/beyond-beta-january-2024-at-sociality-io/): Here is our summary of Beyond Beta January 2024! Uncover improvements, bugfixes and good news from our team. - [How to use Facebook Creator Studio in 2024](https://sociality.io/blog/facebook-creator-studio/): We'll share why Facebook Creator Studio exists and what are its powerful hidden features you can implement to achieve excellent results. - [What is the best time to post on TikTok in 2024?](https://sociality.io/blog/best-time-to-post-on-tiktok/): Understanding the algorithm boosts the audience and increases engagement by the best time to post on TikTok. Keep reading for more! - [How to go viral on TikTok in 2024: 8 effective ways](https://sociality.io/blog/how-to-go-viral-on-tiktok/): Going viral on TikTok requires a blend of creativity, consistency, and comprehension. Uncover how to go viral on TikTok in 2024. - [Twitter Spaces 101: Why marketers should care about social audio?](https://sociality.io/blog/twitter-spaces/): Twitter, now rebranded as "X," introduced Twitter Spaces in 2020, a feature that allows users to engage in live audio conversations. - [Power words: The ultimate list of 550+ powerful words to use in 2024](https://sociality.io/blog/powerful-words/): Powerful words are words with strong meanings used by marketers to trigger a psychological or emotional response from audiences. - [Beyond Beta December 2023 at Sociality.io](https://sociality.io/blog/beyond-beta-december-2023-at-sociality-io/): Reflecting on our journey has been an incredibly fulfilling experience. 🥺 Here is our Beyond Beta December in 2023! - [QR code for Instagram account 101: How to create and use Instagram QR codes](https://sociality.io/blog/qr-code-for-instagram-account/): QR code for Instagram account can help you seamlessly share profiles, posts, locations, Reels, and more. Here is your guide to using QR codes. - [Sociality.io 2023 year review](https://sociality.io/blog/sociality-io-2023-year-review/): Sociality.io 2023 year review is here! Kudos to our amazing team for their hard work in making all these achievements possible. Uncover now! - [Snapchat Plus: The ultimate guide to get started and master the features](https://sociality.io/blog/snapchat-plus/): In 2022, Snap launched a paid subscription to its service called Snapchat Plus. We've collected everything you need to know. Read for more! - [How to write a powerful executive summary? Examples, templates, and checklists](https://sociality.io/blog/executive-summary/): Mastering the art of writing an effective executive summary is your key to opening doors and making waves in the world of business - [Beyond Beta November 2023 at Sociality.io](https://sociality.io/blog/beyond-beta-november-2023-at-sociality-io/): Wishing you and your loved ones happy and amazing years ahead. Here is our summary of Beyond Beta November 2023!  - [LinkedIn hashtags demystified (+45 trending hashtags on LinkedIn)](https://sociality.io/blog/linkedin-hashtags/): Mastering the LinkedIn hashtags is critical for businesses and creators who are looking to enhance their presence on the platform in 2024. - [LinkedIn carousel 101: What it is, how to create and best cases](https://sociality.io/blog/linkedin-carousel/): LinkedIn carousel post is a content format commonly used on social media. It allows creators to share multiple images or videos in one post. - [TikTok hashtags explained: 200+ Best TikTok hashtags](https://sociality.io/blog/best-tiktok-hashtags/): Uncover the most popular and trending TikTok hashtags! Plus, everything you need to know to find key tags that open the TikTok communities. - [5 free Instagram fonts generator tool to upgrade your Instagram aesthetic](https://sociality.io/blog/instagram-fonts/): Wondering why anyone would go through the bother of using custom Instagram fonts styles. The answer is because of increasing engagement. - [Beyond Beta October 2023 at Sociality.io](https://sociality.io/blog/beyond-beta-october-2023-at-sociality-io/): This isn't about discounts but rather a reminder of our ongoing dedication to improving experience. Here is our Beyond Beta October 2023!  - [How to get more views on TikTok? A guide to boosting TikTok views](https://sociality.io/blog/how-to-get-more-views-on-tiktok/): Looking to increase your TikTok views? You're not alone. Here is a guide to help you boost your TikTok views and strengthen your presence. - [TikTok username ideas to elevate your profile in 2024](https://sociality.io/blog/tiktok-username/): With a lot of users, TikTok is the best place to grow and promote brand. Choosing the right TikTok username can help you achieve this. - [What to post on TikTok in 2024? 27 TikTok ideas for your next viral post ](https://sociality.io/blog/tiktok-ideas/): Ace your TikTok marketing strategy and create your following viral content with the list of the top 27 TikTok ideas. Uncover them all now! - [How to use secret TikTok emojis? Unlock the hidden codes](https://sociality.io/blog/tiktok-emojis/): Are you looking for a way to boost your TikTok engagement? TikTok has a little secret called TikTok emojis you can use in posts and comments. - [How to download Instagram Reels: 4 Must-know hacks](https://sociality.io/blog/download-instagram-reels/): Whether you want to share them with your friends or save them for later, we walk you through how to download Instagram reels on any device.  - [How to get verified on YouTube? 4 steps to get the verified badge on YouTube](https://sociality.io/blog/how-to-get-verified-on-youtube/): The verified badge on YouTube is more than just an emblem; it's a testament to your commitment to quality content and authentic engagement. - [How to get more followers on TikTok? Here are 16 tactics](https://sociality.io/blog/how-to-get-more-followers-on-tiktok/): In this guide, we will explain how to get more followers on TikTok with the help of these 16 agile and easy-to-implement tactics.  - [Beyond Beta September 2023 at Sociality.io](https://sociality.io/blog/beyond-beta-september-2023-at-sociality-io/): When changes are occurring, our approach is to closely monitor enhancements. Here is our summary of Beyond Beta September 2023!  - [Twitter Impressions 101: A comprehensive beginner's guide](https://sociality.io/blog/twitter-impressions/): By regularly monitoring Twitter impressions, you can track the impact of your tweets and make informed decisions to improve Twitter strategy. - [Beyond Beta August 2023 at Sociality.io](https://sociality.io/blog/beyond-beta-august-2023-at-sociality-io/): We're actively enhancing and updating Sociality.io with new features. Stay tuned for more! Here is our summary of Beyond Beta August 2023!  - [Brand authenticity demystified: How and why to build one in 2024](https://sociality.io/blog/brand-authenticity/): Brand authenticity is more than a buzz word or boardroom jargon. It’s the key to longevity in an increasingly more competitive landscape. - [What does BTS mean on Instagram? Exploring the 3 common BTS meanings](https://sociality.io/blog/bts-meaning/): BTS stands for be there soon. If you are texting BTS, BTS meaning you are on your way to the specified location and will reach there shortly.  - [Instagram Notes 101: New era of sharing on Instagram is explained (50+ Instagram Notes ideas)](https://sociality.io/blog/instagram-notes/): In this guide, we dive deeper into this feature and explain everything you need to know about Instagram notes. Uncover now! - [How to use Instagram Stories to skyrocket your engagement in 2024](https://sociality.io/blog/how-to-use-instagram-stories/): Uncover the most powerful features the platform has to offer when it comes to fostering engagement: How to use Instagram Stories. - [Instagram audio download guide for 2024 (4 Methods)](https://sociality.io/blog/instagram-audio-download/): Scrolling on Instagram, and heard the audio to use in your next Reel. What do you do? Our guide on Instagram audio download has the answers. - [Micro-Influencer marketing 101: When smaller is better](https://sociality.io/blog/how-to-launch-an-instagram-micro-influencer-campaign/): Why do micro influencer matter, and why do they have that much power over their audience? Here are the answers and many other details. - [Instagram filters 101: What it is, how to create, best practices, and more ](https://sociality.io/blog/custom-instagram-ar-filter/): In this article, we’ll explore what benefits can be derived from using Instagram AR filters and how to create Instagram AR filters yourself. - [19 essential app marketing strategies for 2024](https://sociality.io/blog/app-marketing/): Explore a list of mobile app marketing strategies and tactics. Explore the marketing strategies to create a winning streak for your app!  - [240+ Instagram captions for every occasion: Find the perfect words for your posts](https://sociality.io/blog/instagram-captions/): We’ve taken the liberty of rounding up our top 240+ Instagram captions to help you take your social media game to the next level.  - [Metaverse marketplace 101: Features, benefits, types, and cost of development](https://sociality.io/blog/metaverse-marketplace/): A virtual marketplace or metaverse marketplace is a digital platform wherein users can trade, buy, and sell digital assets such as NFTs. - [Unlocking the potential: A guide to successfully outsource social media for your business](https://sociality.io/blog/outsource-social-media/): Outsource social media is when businesses hire external agencies or experts to manage their social media marketing efforts on their behalf. - [What is BeReal, and what is the point of this new social media?](https://sociality.io/blog/what-is-bereal/): In this article, we explore the essence of what is BeReal, how the app works, its unique features, and possible concern about it. - [Instagram Threads: A fresh approach to sharing through text](https://sociality.io/blog/instagram-threads/): Instagram Threads is a new text-focused messaging app developed by Facebook and built by the Instagram Team. Read for more info now! - [5 Sprout Social alternatives (Includes affordable options)](https://sociality.io/blog/sprout-social-alternatives/): Uncover 5 of the best Sprout Social alternatives and a more in-depth look into each one, including key features, strengths, and weaknesses. - [Beyond Beta July 2023 at Sociality.io](https://sociality.io/blog/beyond-beta-july-2023-at-sociality-io/): No matter what comes, our commitment to improving your experience remains strong and constant. Here is our summary of Beyond Beta July 2023!  - [Most important social media KPIs that you should track](https://sociality.io/blog/social-media-kpis/): Social media KPIs, or key performance indicators, are metrics used to measure the effectiveness of social media strategies and activities. - [Marketing APIs for enterprises to transform marketing operations](https://sociality.io/blog/marketing-apis-for-enterprises/): How do marketing APIs impact your business? Here is what is APIs, how they work, their role in marketing, and the top APIs to streamline. - [Sharpen your strategy with social media report templates](https://sociality.io/blog/social-media-templates/): Sociality.io.io made different social media templates to save you hours of work which you can access with just one click. - [Instagram DMs on PC: Ultimate guide to master social engagement](https://sociality.io/blog/how-to-check-and-view-instagram-messages-on-pc/): No matter how inundated your Instagram DMs may be, mastering social engagement on Instagram via PC can be a breeze with this guide. - [10 Facebook networking tips for mastering the art of building connections](https://sociality.io/blog/facebook-networking-tips/): Essential Facebook networking tips you need to know in 2023. By following the tips and strategies, reach your goals and grow your network. - [AI meets marketing: 10 AI marketing tools to transform marketing](https://sociality.io/blog/ai-marketing-tools/): AI marketing tools bring automation and scalability, and whether you are using or planning to use these tools, no doubt they're here to stay. - [Beyond Beta June 2023 at Sociality.io](https://sociality.io/blog/beyond-beta-june-2023-at-sociality-io/): Why not acknowledge and celebrate the good news, improvements, and bug fixes of Sociality.io with Beyond Beta June 2023? Uncover now! - [Design excellence: 30 high-quality free social media icons in 2024](https://sociality.io/blog/26-free-vector-social-media-icons/): To save you the trouble of finding high-quality icons, we’ve made a list of 26 of the best free social media icons for your website and email. - [Meta Pixel (Formerly Facebook Pixel): The ultimate guide for marketers ](https://sociality.io/blog/facebook-pixel/): Meta Pixel (Facebook Pixel) is a piece of code designed to measure the efficacy of your Facebook ad campaigns by monitoring the action. - [Custom emoji maker: Tips to create, best practices, and tool suggestions](https://sociality.io/blog/custom-emoji-maker/): Uncover our guide to learn everything your business needs to know about creating custom emojis, custom emoji maker, tools, and more. - [Top 11 free online social media marketing courses in 2024](https://sociality.io/blog/social-media-marketing-courses/): Free 11 social media marketing courses for social media specifics that are essential to become up-to-date on social media marketing in 2024. - [8 Instagram highlight cover ideas to make your profile shine](https://sociality.io/blog/aesthetic-instagram-highlights-ideas/): Uncover the best aesthetic Instagram highlight cover examples of different styles and find the ones that have inspired us the most. - [How to create a successful communication strategy in 2024?](https://sociality.io/blog/communication-strategy/): No matter industry, size, and objective, effective communication can do wonders for your business. Crafting your communication strategy now. - [Metaverse Marketing: The future is explained](https://sociality.io/blog/metaverse-marketing/): Explore the big questions like “What is the Metaverse?”, “Why is it the future of marketing?”, and “How does Metaverse marketing work?”.  - [Safeguarding your socials: 6 practices to ensure your social media security](https://sociality.io/blog/social-media-security-guideline/): Social media security has never been more important in today's digital age. implement these strategies to leverage these tools. - [Beyond Beta May 2023 at Sociality.io](https://sociality.io/blog/beyond-beta-may-2023-at-sociality-io/): Inspired by these improvements, we have embarked on our own journey of refining and optimizing our tool. Here is Beyond Beta May 2023. - [2024 Facebook cover photo size guide (+ 5 best practices)](https://sociality.io/blog/facebook-cover-photo-size/): Appealing Facebook cover photo is essential for businesses and to make a great first impression. Uncover 2024 Facebook cover photo size guide. - [The future of social media: Revolutionary changes and predictions](https://sociality.io/blog/future-of-social-media/): Social media changes quickly and no one can say what the future of social media will be. Let’s unravel the changes and predictions now! - [Viral marketing 101: Definition, examples, and where to start in 2024](https://sociality.io/blog/social-media-viral-marketing/): Viral marketing is always unpredictable. Uncover what it is, the best examples, and more. Find out if it’s still working in 2024. - [Instagram Shop 101: Best practices to master your brand](https://sociality.io/blog/instagram-shop/): Instagram Shop: A feature on Instagram that allows you to meet your target audience right where they are. Uncover details now! - [Content moderation in the age of social media: Challenges, best practices and more](https://sociality.io/blog/content-moderation/): Content moderation refers to the practice of monitoring, reviewing, and editing user-generated content on digital platforms. Read for more. - [What is CPM (cost per mille), and why should you care about it?](https://sociality.io/blog/cost-per-mille-cpm/): CPM is a valuable pricing model for marketers and advertisers that gives you accurate information on the impression of your ad campaign. - [Exploring Metaverse games: Enter the next dimension with 10 Metaverse games](https://sociality.io/blog/metaverse-games/): Metaverse games are the future of gaming. You can have a look at the list of the top 10 Metaverse games we have compiled for you! - [WeChat marketing 101: How to use WeChat for business](https://sociality.io/blog/wechat-marketing/): WeChat can be your brand’s secret weapon to reach the target audience in China. Uncover the whats, whys, and hows of WeChat marketing now. - [TikTok Text to Speech: A game-changing feature to use](https://sociality.io/blog/tiktok-text-to-speech/): TikTok Text-to-Speech (TTS) is a new accessibility feature that enables creators to add automated voiceover to their videos. Uncover more! - [TBT meaning: Throwback Thursday ideas for social media](https://sociality.io/blog/tbt-meaning-on-social-media/): Discover TBT meaning and nostalgia-based marketing. Check out excellent ideas to successfully run the best social media campaigns.  - [Beyond Beta April 2023 at Sociality.io](https://sociality.io/blog/beyond-beta-april-2023-at-sociality-io/): The world of social media is constantly changing and evolving, and we're no exception. Here is our summary: Beyond Beta April 2023 ❤️‍🔥 - [How to add a link to an Instagram Story in 2024](https://sociality.io/blog/how-to-add-link-to-instagram-story/): In this guide, we take a look at the most important processes, features, and FAQs of how to add link to Instagram Story. Read for more now! - [GIFs explained: How to make a GIF for 5 different formats and more](https://sociality.io/blog/how-to-make-a-gif/): Everything to know about GIFs, including what they are, how to make a GIF, and how they can level up your social media marketing endeavors. - [50+ Instagram bio ideas to get inspiration for your business profile](https://sociality.io/blog/instagram-bio-ideas/): Why a good Instagram bio is essential for your business profile, along with tips for how to write one, 50+ Instagram bio ideas and more! - [Instagram Story hacks to make your Instagram Stories POP](https://sociality.io/blog/instagram-story-hacks/): Instagram stories are ideal for engaging followers, sharing raw content, and having fun. Uncover Instagram story hacks now! Read for more. - [Direct Message (DM) explained: Details and best practices for social DM](https://sociality.io/blog/direct-message/): Direct message can be a powerful tool in improving your brand’s image when used the right way. Discover our article to learn more about DMs. - [Beyond Beta March 2023 at Sociality.io](https://sociality.io/blog/beyond-beta-march-2023-at-sociality-io/): As the flowers bloom and the trees bud, let's take inspiration from nature and keep pushing forward. Uncover Sociality.io March 2023 now! - [Instagram trending Reels songs for marketers to try in 2024](https://sociality.io/blog/trending-reels-songs/): How do you find these trending Reels songs? How do you know when a sound is already trending (or will soon start trending)? Uncover more now! - [The ultimate guideline to growing your followers on Instagram (without buying followers)](https://sociality.io/blog/growing-followers-on-instagram/): Growing your Instagram profile is a challenge. Uncover how to organically grow your Instagram followers in your own phase. Discover now! - [Mastering social media trends with Sociality.io Trends: Your guide to staying ahead](https://sociality.io/blog/social-media-trends/): These are the top social media trends that will help you build a strong brand image and connect with your audience in 2024. - [Get noticed on Instagram: The ultimate guide for creating killer Instagram Collab post](https://sociality.io/blog/instagram-collab-post/): An Instagram Collab allows you and one other Instagram user to share the same post to your separate audiences. - [National Boyfriend Day: When is it and how to celebrate](https://sociality.io/blog/national-boyfriend-day/): Celebrated across the globe in October, National Boyfriend Day can ramp up your social media pages and increase engagement. Uncover now! - [2024 Instagram algorithm explained: Ways to hack the algorithm](https://sociality.io/blog/instagram-algorithm/): Mastering the Instagram algorithm may seem like a daunting task at first. However, we got you covered with our ultimate guide. Uncover now! - [Glossary: Marketing funnel from top to bottom](https://sociality.io/blog/marketing-funnel/): Getting your head around the marketing funnel is critical if your business is looking to grow its customer base and drive sales. Let's learn! - [Beyond Beta February 2023 at Sociality.io](https://sociality.io/blog/beyond-beta-february-2023-at-sociality-io/): Let's honor the courageous women who have paved the way for progress and inspired future generations in Sociality.io February 2023! --- # # Detailed Content ## Posts ### Beyond Beta April 2025 at Sociality.io > It’s been such a joy to bring Beyond Betas to life with you all over the past 4 years! Here's our Beyond Beta April 2025. - Published: 2025-04-30 - Modified: 2025-04-28 - URL: https://sociality.io/blog/beyond-beta-april-2025-at-sociality-io/ - Categories: Beyond beta, Product 👋 Hey everyone, Ebru here... but for the last time 🥲 It’s been such a joy to bring Beyond Betas to life with you all over the past 4 years! Every moment of it has been a fun and learning-filled ride. I've loved connecting with you, creating that bridge between our product and amazing customers. Some of you I've had the chance to meet in person, which made everything even more memorable. I’m going to miss this team and all the great moments we've shared. Big thanks to each of you for making this experience unforgettable! ♥️ Here's our Beyond Beta April 2025 summary for the fast readers. And details are right below as always! Would you like to have more information? Let’s dig all the features together; 🔖 Post Tags now in Analytics You can now tag your posts using the same tags you've created in the Analytics module—making it easier than ever to organize and analyze your content performance. Here’s what’s new: 🏷️ Tag your posts – Apply your existing Analytics tags directly to your posts for seamless tracking. 🔍 Filter by tags – Use filters to view post-level metrics by tag, so you can compare campaigns, themes, or strategies with precision. This update bridges the gap between publishing and performance—giving you clearer insights, faster. 📈 Campaign Insights: Compare tagged post performance at a glance We’ve added a new Campaign Insights section to all platform reports—designed to help you evaluate the performance of your campaigns with ease. By... --- ### Beyond Beta March 2025 at Sociality.io > I’m excited to walk you through what we’ve been cooking up this month at Sociality.io! Here is Beyond Beta March 2025! - Published: 2025-04-09 - Modified: 2025-04-15 - URL: https://sociality.io/blog/beyond-beta-march-2025-at-sociality-io/ - Categories: Beyond beta, Product 👋 Hey everyone, Sercan here! I’m excited to walk you through what we’ve been cooking up this month at Sociality. io! As part of the frontend team, I get to bring many of these improvements to life on your screens—and this month was all about making things more secure, more intuitive, and way smoother to use. Here's our Beyond Beta March 2025 summary for the fast readers. And details are right below as always! Would you like to have more information? Let’s dig all the features together;  🔐 Introducing Security+ at Sociality. io Your team’s security, now more visible and manageable than ever. We’ve added a brand-new Security+ screen under the Organization settings—designed to help you enforce best practices and ensure enterprise-grade protection for your team. Here’s what you’ll find: 🔒 Enforce strong passwords – Require your team to use secure passwords (12+ characters including uppercase, lowercase, numbers, and special characters) to reduce vulnerabilities. ⏳ Expire sessions – Automatically log out users after a set period (e. g. , 30 days) to prompt re-authentication and enhance session control. 🔁 Expire passwords – Set regular password update intervals for team members to maintain up-to-date access security. (Optional setting) ✅ Enforce 2FA – Make Two-Factor Authentication mandatory across your team to add an extra layer of protection. 🌐 Allowed IPs – Restrict team member logins to specific IP addresses for added control over account access. 📄 User activity logs – Export the last 90 days of user activity records for compliance monitoring.... --- ### Beyond Beta February 2025 at Sociality.io > We’ve been working hard to enhance our platform with AI-powered features to deliver best experience. Here is Beyond Beta February 2025! - Published: 2025-03-12 - Modified: 2025-03-12 - URL: https://sociality.io/blog/beyond-beta-february-2025-at-sociality-io/ - Categories: Beyond beta, Product Hey, it’s Ebru from the Sociality. io team! This month, we’ve been working hard to enhance our platform with AI-powered features to deliver the best experience possible. With so many exciting updates, we decided to host a webinar to walk you through them all! Here's our Beyond Beta February 2025 summary for the fast readers. And details are right below as always! Would you like to have more information? Let’s dig all the features together;  Listen – AI and Feature Enhancements 🤖 AI-Powered Tagging Say goodbye to manual tagging! Our AI now automatically analyzes sentiment and assigns the most relevant tags from your custom tag pool as soon as new data enters the system. Plus, you’ll see a quick AI-generated summary at the top of your lists, making it easier than ever to track conversations at a glance. 🏷️ Manual Tagging Beyond AI-powered tagging, you can manually assign or modify sentiment tags to ensure accuracy and alignment with your analysis. Whether you prefer AI suggestions or want to customize tags based on your expertise, you have the flexibility to make data categorization truly your own. ✍️ 🔍 AI Review When new mentions enter the system, our AI works behind the scenes to automatically analyze and tag them. Initially, these mentions are assigned the 'Waiting for Review' status, giving you the flexibility to review and verify the AI-generated tags before any action is taken. This ensures that you’re in control of the process from the very beginning. 📊 Status Tracking To... --- ### Beyond Beta January 2025 at Sociality.io > Hey, it’s Eyüp from the Sociality.io team! I’m here to bring you this month’s updates on what’s new. Here's our Beyond Beta January 2025! - Published: 2025-02-13 - Modified: 2025-02-13 - URL: https://sociality.io/blog/beyond-beta-january-2025-at-sociality-io/ - Categories: Beyond beta, Product Hey, it’s Eyüp from the Sociality. io team! I’m here to bring you this month’s updates on what’s new and improved at Sociality. io. But before we dive in, here’s a fun fact: Did you know the first-ever website is still live today? Tim Berners-Lee launched it in 1991, and you can still visit it at info. cern. ch! Technology has come a long way since then, and so has Sociality. io. Let’s check out what’s new. Here's our Beyond Beta January 2025 summary! New IG Metrics - Expanded Views Breakdown We didn’t just introduce the Views metric—we also added more detailed insights. You’ll now have two separate graphs: one displaying views by content type (such as ads or different formats) and another breaking them down by the viewer’s follow status. This makes it easier to see where your views come from and who’s watching. Schedule 10-minute TikTok videos with Sociality. io TikTok has extended its video limit to 10 minutes (600 seconds), giving creators more flexibility for storytelling, tutorials, and in-depth content. And the best part? With Sociality. io, you can now publish and schedule your long-form TikTok videos effortlessly—keeping your content strategy smooth and consistent! Now available in IG DMs: Stickers, GIFs, and Voice Messages Previously, some message types—like stickers, GIFs, and voice messages—were not visible in Instagram DMs on Sociality. io. But now, we’ve added support for them! 🎊 This means you can now view and manage all message types seamlessly in your inbox, ensuring a smoother... --- ### Beyond Beta December 2024 at Sociality.io > Thank you for being an essential part of our story. Here’s to an even brighter future ahead! Cheers! 🥂 Here is Beyond Beta December 2024! - Published: 2025-01-02 - Modified: 2024-12-18 - URL: https://sociality.io/blog/beyond-beta-december-2024-at-sociality-io/ - Categories: Beyond beta, Product 2024 Wrapped is here for Sociality. io! ♥️ In this yearly wrap-up, I’m excited to share the highlights of our 2024 journey at Sociality. io. From launching innovative AI-powered features to streamlining workflows, every step we took was designed to enhance your social media management experience. Thank you for being an essential part of our story. Here’s to an even brighter future ahead! Cheers! 🥂 Let’s look back at an incredible 2024 together! 🌟 AI Sentiment Analysis for the Engage and Listen modules In 2024, we leveled up AI Sentiment Analysis to help you monitor brand health, optimize engagement strategies, and respond swiftly to customer emotions. These enhancements made your social media management more strategic and effective. Discover more here! Here's to building on this momentum in 2025! AI integration for the Categories on Listen module 2024 was a groundbreaking year for AI innovation! 🚀 We supercharged the Listen module with cutting-edge AI technology, making it effortless to generate precise and detailed category descriptions. Just enter a keyword, and Sociality. io’s AI does the rest—saving you time and effort. 💁🏻 ♀️ LinkedIn ‘Document’ posts direct publishing  We introduced seamless publishing for LinkedIn 'Document' posts directly through Sociality. io. This versatile format allowed you to share PDFs in your feed, providing a convenient way to deliver important content to your network with ease. Facebook Story scheduling In 2024, we introduced direct publishing and scheduling for Facebook Stories. Additionally, we made it possible to share Instagram and Facebook Stories simultaneously by selecting... --- ### Sociality.io 2024 year review > Sociality.io 2024 year review is here! Kudos to our amazing team for their hard work in making all these achievements possible. Uncover now! - Published: 2024-12-27 - Modified: 2024-12-31 - URL: https://sociality.io/blog/sociality-io-2024-year-review/ - Categories: Product, Year review Here we go again with our annual review 🎈 Before we dive in, I want to mention that Sociality. io will be turning 10 years old in 2025—what an incredible milestone for our team! 🎉 If you thought AI hype would fade by now, think again. We’ve moved past the novelty of “Look, we have AI! ” to building systems that do the work. It’s not just about sprinkling AI fairy dust—it’s about doing the real work, end-to-end workflows with humans in the loop. Our 2024 highlights At Sociality. io, we believe in AI-driven solutions for real workflows. In 2024, we rolled out features like AI-powered sentiment analysis and category/attribute tagging in our Listen module—automatically processing thousands of mentions in real time without manual intervention. Also, we focused on significant investments in updating our user experience and our tech stack. Looking ahead to 2025 We are laser-focused on delivering a high-quality, AI-enabled solution that will set us apart as social media management continues to evolve. We plan to extend our AI approach across other modules in Sociality. io. In 2025, we will introduce automatic comment hiding based on brand guidelines, auto-assigning tasks to the right team member, AI-powered response suggestions, and AI-generated analytical summaries for reports. Step by step, Sociality. io is evolving into an AI-first platform. Think of AI as the production crew ensuring everything runs smoothly, while you remain the creative director in charge. 2024 in milestones Listening, learning, and growing together 🌟 Over the past few months... --- ### Beyond Beta November 2024 at Sociality.io > Let’s raise a cup for World Turkish Coffee Day to celebrate the rich traditions we love while brewing updates. Here is Beyond Beta November. - Published: 2024-12-05 - Modified: 2024-12-04 - URL: https://sociality.io/blog/beyond-beta-november-2024-at-sociality-io/ - Categories: Beyond beta, Product Strong like Turkish coffee, smooth like lokum, and brewed with care in a cezve! ☕ I’m Micaela, the UX/UI and Graphic Designer here at Sociality. io, and I’ve got the latest updates and improvements to share with you this month. Let’s raise a cup this World Turkish Coffee Day to celebrate the rich traditions we love — while brewing updates just as satisfying! Here is the Beyond Beta November at Sociality. io! AI-powered description generator for Categories We’ve enhanced the Listen module with AI technology, making it easier than ever to generate accurate and detailed category descriptions. Simply provide a keyword, and Sociality. io's AI will take care of the rest.   👌 How to benefit from this improvement? ✨ Generate category descriptions with just a keyword. ⚡ Streamline your workflow effortlessly. 📈 Free up your team to focus on delivering valuable insights. Enhanced capabilities for publishing collaborators Collaborators now have the ability to add notes to posts, making communication smoother. They can also update posts, as long as they haven't been approved yet, allowing for more flexibility in content management. 👌 How to benefit from this improvement? 📝 Add helpful notes to posts for better collaboration. ✏️ Update posts before approval to improve content accuracy. 🔄 Streamline the content review process with more flexible editing options. Revamped ‘Sentiment preferences’ screen The ‘Sentiment preferences’ section has a fresh new look, designed to improve user experience and make it easier to navigate. With a more intuitive interface, you can now adjust... --- ### Beyond Beta October 2024 at Sociality.io > 55 years ago, internet got its start with ARPANET. Thanks to that first spark in tech, bringing you updates. Here is Beyond Beta October 2024 - Published: 2024-11-07 - Modified: 2024-11-02 - URL: https://sociality.io/blog/beyond-beta-october-2024-at-sociality-io/ - Categories: Beyond beta, Product Hi there guys, I’m Oktay, the Backend Developer here at Sociality. io, and I’ve got the latest updates and improvements to share with you this month 😊 Fun bit of history—55 years ago, the internet got its start with ARPANET on November 7, setting the stage for all the backend magic we work with today. So here I am, thanks to that first spark in tech, bringing you this month’s updates. Let’s dive in!   Here is the Beyond Beta October 2024 at Sociality. io! 🎨 Embrace the new look of Listen - Mentions We’ve uplifted the design of the Listen module to elevate your listening experience! 👀 What’s new? Much faster navigation 🚀 Navigate effortlessly with an upgraded interface that makes finding what you need quicker and easier. Enhanced and user-friendly visual design 🌟 Experience a modernized interface that makes navigating mentions more intuitive and visually appealing. 🔥 Coming soon: AI Integration Prepare for new features that leverage the power of AI to elevate your user experience. Keep an eye out for our upcoming announcements—you won’t want to miss it! 🙃 🆕 Introducing the ‘Ad comments’ section Keeping up with your Instagram ad engagement just got even easier! This new section makes handling ad engagement smoother and more organized—no more missed conversations! 👌 How to benefit from this improvement? View connected Instagram Ad accounts instantly 🔍 Quickly see which Instagram accounts have ad accounts linked for seamless ad comment management. Support for multiple Ad accounts per page 🔗 Link... --- ### Beyond Beta September 2024 at Sociality.io > We've crafted some great enhancements, and I hope you love them! So, without further delay, here's our Beyond Beta September edition! - Published: 2024-10-10 - Modified: 2024-10-06 - URL: https://sociality.io/blog/beyond-beta-september-2024-at-sociality-io/ - Categories: Beyond beta, Product Hi there guys, I'm here to bring you the latest improvements, good news, and bug fixes this time. We've crafted some great enhancements, and I hope you love them! So, without further delay, here's our Beyond Beta September edition! Sociality. io Workspace 101  With the new Workspaces, we’ve introduced several new screens designed to enhance your experience and make Sociality. io even easier to use. Here are some of the key features we've added: 🧠 AI Sentiment Analysis for the Listen and Engage module AI Sentiment Analysis helps you monitor brand health, optimize engagement strategies, and react quickly to customer emotions, making your social media management more strategic and effective. Here are some of the benefits of AI Sentiment Analysis for Listen and Engage modules: For the Listen Module: Track Brand Sentiment: Monitor whether conversations are positive, negative, or neutral. Crisis Management: Detect negative trends early to address issues quickly. Audience Insights: Understand reactions to campaigns and trends through sentiment analysis. For the Engage Module: Prioritize Responses: Focus on handling critical messages based on sentiment. Personalized Replies: Tailor responses based on customer emotions. Efficient Management: Sort and manage messages automatically by sentiment. How to enable AI sentiment analysis for Listen and Engage modules: Click 'Settings,' and you’ll land directly in the 'Workspaces' section on the next screen. From the left menu, click on ‘Sentiment preferences. ' Enable ‘AI analyzer for Listen’ and ‘AI analyzer for Engage’. Congratulations! You did it. 🎨 Icon and color selection for ‘Saved replies’ With the... --- ### Beyond Beta August 2024 at Sociality.io > Now, let’s hit the right note with our Beyond Beta August 2024 summary, featuring all the key insights! Uncover the summary. - Published: 2024-09-10 - Modified: 2024-09-11 - URL: https://sociality.io/blog/beyond-beta-august-2024-at-sociality-io/ - Categories: Beyond beta, Product Happy Classical Music Month folks! Long time no see, ha... This September, we’re not just sharing updates but also celebrating Classical Music Month! To get into the spirit, we’ve compiled a list of our team’s favorite classical pieces of music. Here is the list! These pieces inspire us as we work on delivering the best social media management product for you. We hope you enjoy them too—don’t hesitate to give them a listen! Now, let’s hit the right note with our Beyond Beta August 2024 summary, featuring all the key insights! Filli Boya and their Sociality. io experience 🤝 We had the pleasure of conducting an insightful interview with Ece Ipek, Social Media Specialist at Filli Boya, a forward-thinking paint company focused on experiencing marketing. She believes that the transition to Sociality. io brought the following advantages to them: Eased their tasks and offered clarity and simplification Ensured a more efficient management process  Established a framework that elevated their professionalism Streamlined their operations by making them more responsive and adaptive to the evolving needs of their audience We sincerely thank Ece and the Filli Boya team for sharing their experiences and insights using Sociality. io. You can read the full case study here 🙌 PNG format is here: Publish crystal-clear photos on Instagram The PNG file format is now supported for Instagram photo publishing on the Publish module, giving you more flexibility when sharing high-quality images. Olá Português 🇵🇹 🇧🇷 The Portuguese language option is now available in the Listen... --- ### Beyond Beta July 2024 at Sociality.io > We love sharing good news! Here's our Beyond Beta July 2024 summary, highlighting all the pawsome insights. Uncover them all now. - Published: 2024-08-08 - Modified: 2024-08-05 - URL: https://sociality.io/blog/beyond-beta-july-2024-at-sociality-io/ - Categories: Beyond beta, Product Happy International Cat Day folks 🐱 Did you know we have 9 cats in the Sociality. io family? We share a special bond with these furry friends, making it a joy to celebrate International Cat Day. Whether we're coding, designing, or brainstorming, our cats bring a touch of inspiration and comfort. Here's our Beyond Beta July 2024 summary, highlighting all the pawsome insights! Wetpaint and their Sociality. io experience 🤝 It was our pleasure to have and listen to Hamza Sabeh, Social Media Manager at Wetpaint, a full-scale digital marketing agency based in Dubai. Here are some insights how Sociality. io is helping their journey: Key learnings are integrated into client campaigns with our weekly newsletter Ability to read between the lines with clean and insightful data Notably enhanced their team's workflow with Sociality. io's user-friendly interface Strengthened trust with Sociality. io’s emphasis on customer service We sincerely thank Hamza and the Wetpaint team for sharing their experiences and insights using Sociality. io. You can read the full case study here 🙌 Proud to share our latest badge achievements 🥳 It’s a pleasure to announce that we’ve received new badges from G2 and Crozdesk, recognizing our performance and user satisfaction. From G2: 🏆 High Performer: Recognizing our strong market presence and customer satisfaction. ⚙️ Easiest Setup: Highlighting our user-friendly onboarding process. 👌 Easiest to Use: A testament to our intuitive and accessible platform. From Crozdesk: 🤝 Trusted Vendor: Acknowledging our reliability and credibility. 🏅 Quality Choice: Signifying our commitment to... --- ### Beyond Beta June 2024 at Sociality.io > Here is our summary of Beyond Beta June 2024! Take a moment to check out the updates, improvements, and bug fixes we've made for you in June - Published: 2024-07-04 - Modified: 2024-07-05 - URL: https://sociality.io/blog/beyond-beta-june-2024-at-sociality-io/ - Categories: Beyond beta, Product Hey there 👋 Happy Invisible Day! Yes, you read that right—today is a special day dedicated to the desire to disappear and take a break from it all. We all have those days when we don't feel our best and just want to escape. On Invisible Day, you have the perfect excuse to take a day off and indulge in whatever brings you joy and relaxation. 💆🏻 But before you vanish, take a moment to check out the updates, improvements, and bug fixes we've made for you in June. 🙌 Here is our summary of Beyond Beta June 2024! Enhancing your experience: 'Workspaces' in progress 🚀 What’s new? We love updating and uplifting our platform's usability and design at any point! This time, it’s for the Settings page. Introducing our new 'Workspaces' feature, currently in beta testing. Soon, it will roll out to all users. We are excited to hear your feedback and experience when it’s live! 🤩 How will this update enhance your usage? Enjoy seamless navigation through Settings Experience an improved, user-friendly design Embrace a sleek, modern look IG Analytics: New metrics for Carousel posts What’s new? Here is a significant enhancement to IG Analytics with the addition of new metrics for Carousel posts, specifically organic Shares and Follows. Now, you can track not only likes and comments but also the organic reach and audience growth directly attributed to Carousel content. This provides deeper insights into how your audience interacts with and amplifies your posts. 🤩 How will... --- ### Beyond Beta May 2024 at Sociality.io > We’re working tirelessly to provide you with the best possible bug-free Sociality.io experience! Here is our summary of Beyond Beta May. - Published: 2024-06-08 - Modified: 2024-06-08 - URL: https://sociality.io/blog/beyond-beta-may-2024-at-sociality-io/ - Categories: Beyond beta, Product Hi there 👋It’s Sercan from the Sociality. io development team! Today, it’s my pleasure to share our latest improvements, new feature integrations, and bug fixes for May. But first, let me start with a question that is actually a dad joke:  Why do front-end developers hate nature? Because it has too many bugs! Don't worry, we’re working tirelessly to provide you with the best possible bug-free Sociality. io experience! 😊 Here is our summary of Beyond Beta May 2024!   Introducing our newest team member role: 'Admin' What’s new? We’ve added a new team member role, ‘Admin’, to Sociality. io. Now, let's explore the distinctions between Admin and Manager together. Admin: 🌐 Workspace access: Admins have access to all workspaces within the system. This means they can view and manage all brands and profiles across the board. 👤 User management: Admins have the authority to manage users within the system. This includes tasks such as adding new users, removing users, and adjusting user permissions as needed. 💳 Billing management: Admins can manage billing-related tasks. This includes updating payment information, managing subscriptions, and handling any billing inquiries or issues. 👨 💻 Developer management: Admins have the capability to manage developers within the system. This may involve tasks such as adding new developers, removing developers, and overseeing developer-related permissions or settings. Manager: 🚪 Workspace access: Managers have access to specific workspaces that they have been invited to. This means they can view and manage tasks within these invited workspaces only. 🔒 Limited permissions: While Managers have certain management abilities within their assigned workspaces (such... --- ### Beyond Beta April 2024 at Sociality.io > The latest updates and improvements we've made to Sociality.io in April. Here is our summary of Beyond Beta April 2024! - Published: 2024-05-09 - Modified: 2024-05-09 - URL: https://sociality.io/blog/beyond-beta-april-2024-at-sociality-io/ - Categories: Beyond beta, Product Hey there folks 👋 Let me start with a quick question: Why did the back-end developer refuse to play hide and seek? Because he always preferred to stay behind the scenes, handling the database! I'm Oktay, and for once, I didn't want to remain behind the scenes. So, here I am, stepping into the spotlight to present you with the latest updates and improvements we've made to Sociality. io in April. Here is our summary of Beyond Beta April 2024! Engage seamlessly: Use DMs to reply to X comments 💌 👀 What’s new? From now on, not only can you monitor X (formerly Twitter) comments, but you can also reply to them via DMs with just one click. It's as simple as clicking the 'Send direct message' icon on the comment you wish to respond to. From there, a pop-up will appear where you can craft your message and engage effortlessly in private conversation with your audience. 🤔 What advantages does this update bring? Reply to X comments via DMs signifies the convenience of fostering meaningful interactions with your audience. You can respond to comments by utilizing direct messages, nurturing a deeper connection, and promoting engagement on your platform. This feature streamlines communication, making it easier to connect with your audience in a more personal and direct manner. Introducing our fresh Billing page design 🎨 👀 What’s new? We're happy to share some subtle yet impactful design touches to our Billing page design. With these modern and fresh touches, navigating... --- ### Beyond Beta March 2024 at Sociality.io > An overview of our March improvements, covering your questions, enhancements, and more! Here is Beyond Beta March in 2024. - Published: 2024-04-04 - Modified: 2024-04-03 - URL: https://sociality.io/blog/beyond-beta-march-2024-at-sociality-io/ - Categories: Beyond beta, Product Hey there folks 👋 This month, I'm here to share with you a recap of our journey at Sociality. io throughout March. As I reflected on the past month, one word resonated deeply with me and our beloved company: "kaizen. " Derived from Japanese, kaizen embodies the philosophy of continuous improvement and positive change. It perfectly encapsulates the essence of our experiences, both individually and as a collective. Navigating change isn't always easy—it can be challenging and exhausting. However, with support and care, it becomes manageable! My hope is that you, too, can discover your own "kaizen" era, surrounded by individuals who uplift and empower you. May you find strength and inspiration in the company of those who stand by you, no matter what challenges arise. Here is our summary of Beyond Beta March 2024!   Weekly Webinars: Wednesdays, 2 PM (GMT+0) 🙌 Join us for an enriching experience and get your questions answered in our friendly webinar series! Held every Wednesday at 2 PM (GMT+0), these sessions are designed to make learning enjoyable and interactive. Come be a part of our welcoming community as we explore interesting topics together and foster meaningful connections. We can't wait to see you there! ♥️ 🎨 Enhancements to Notifications and Security pages We've redesigned our Notifications and Security pages across the platform, ensuring a seamless experience. This update streamlines your workflow, freeing you from unnecessary details so you can focus on maximizing your social media management efforts with ease and efficiency.   Like... --- ### Beyond Beta February 2024 at Sociality.io > An overview of our February communication, covering your questions, improvements, and more! Here is Beyond Beta February in 2024. - Published: 2024-03-07 - Modified: 2024-03-07 - URL: https://sociality.io/blog/beyond-beta-february-2024-at-sociality-io/ - Categories: Beyond beta, Product Hello everyone 👋 Did you know that March 3–9, 2024, is Words Matter Week?   Having served as the Co-founder of Sociality. io for many years, I've learned firsthand the power of words. Our journey has taught us that it's not just about building top-notch products for our amazing customers; it's also about choosing our words wisely. Words do matter.   Today, I'm excited to share an overview of our February communication, covering your questions, areas for improvement, and more! Here is our summary of Beyond Beta February 2024!   Introducing a fresh navigation interface for Sociality. io 🎨 We've redesigned and refined the navigation bar to enhance your journey through the platform. Seamlessly crafted, this update brings unparalleled ease and efficiency to your workflow. Say goodbye to clutter and hello to intuitive navigation, empowering you to explore every feature and module effortlessly. ✨ Let's embark on exciting updates together: Switching between brands has never been smoother. Enhanced social inbox for streamlined engagement management. Effortlessly track expired tokens with precision. Monitor social listening limits effortlessly. Easily switch between multiple teams with a simple toggle. Seamless access to our Support for all your needs. Have you seen our updated Help Center Pages? At Sociality. io, we're dedicated to ensuring your problem-solving experience is effortless. That's why we consistently enhance our Help Center, providing the information you receive is always up-to-date and at its best. In our latest update, we didn't just update articles; we completely reorganized the structure for seamless navigation.... --- ### How to repost a story on Instagram? (+Creative tips and best practices) > In this article, you find out how to reshare other users’ posts to your Instagram story, and how to repost stories creatively. - Published: 2024-02-25 - Modified: 2024-05-07 - URL: https://sociality.io/blog/instagram-story-repost/ - Categories: Insights, Instagram, Tips/How to Got 14 minutes? We’ll show you how to repost a Story on Instagram and why your business should leverage Regrams in 2024. Since its launch in 2016, Instagram Stories has exploded. This is largely thanks to the app continually rolling out innovative new features that benefit brands (polls, Q+As, product stickers... need we say more? )  500 million users check Insta Stories every single day. And a third of the most viewed stories on the app are from businesses. This makes IG Stories one of the best ways to increase brand awareness, drive users to your website, and engage with your audience.   In fact, 58% of Instagram users say they have become more interested in a brand/product after seeing it in Stories. Now we’re clear on why no social media strategy is complete without Insta Stories; let’s dive into this guide on how to repost an IG story. Understanding how to repost a Story on Instagram Instagram introduced a built-in repost feature in November 2022, called “Regram”. Similar to “retweeting” on Twitter/X, it means if someone tags you in a post, you can now share it your Story.   This is great news if your business wants to “regram” your customers’ rave reviews. Similarly, you can share content from public accounts on your Story. Reposting Instagram stories is a straightforward process if you are tagged in the story. These days, you can even reshare stories from private accounts. You’ll receive a notification from your mobile app or social media... --- ### Beyond Beta January 2024 at Sociality.io > Here is our summary of Beyond Beta January 2024! Uncover improvements, bugfixes and good news from our team. - Published: 2024-02-08 - Modified: 2024-02-07 - URL: https://sociality.io/blog/beyond-beta-january-2024-at-sociality-io/ - Categories: Beyond beta, Product Hello everyone 👋 Is there anything more satisfying than a clear desk? As a designer, I can confirm that a clean and organized workspace is like a breath of fresh air, sparking new ideas and creativity. ✨ National Clean Your Desk Day is the perfect opportunity to kickstart a productive year by giving your workspace the makeover it truly deserves. It's a day to ensure that you begin the new year with a clear mind and an organized, clutter-free desk. We kick-started our day by organizing our desks, setting the stage for laser-focused efforts to enhance Sociality. io. Our goal is to make social media management a breeze for you. 🙌 Here is our summary of Beyond Beta January 2024!   Introducing LinkedIn document publishing via Sociality. io! 🙌 We are excited to announce that you can now seamlessly publish your LinkedIn posts of the document type directly through Sociality. io. Let’s dive into the specifics and provide you with all the details! ✨ What is a LinkedIn document type? LinkedIn Document is a versatile format that lets you share PDFs in your feed posts. This lets viewers preview and open the document directly and easily. It offers a seamless and convenient way to share important content with your network. When sharing LinkedIn documents via Sociality. io, what criteria should be considered? As demonstrated in the visual, you have the option to share your LinkedIn documents with their details limited to a maximum capacity: TikTok publishing enhancements: Power to Delete,... --- ### How to use Facebook Creator Studio in 2024 > We'll share why Facebook Creator Studio exists and what are its powerful hidden features you can implement to achieve excellent results. - Published: 2024-01-30 - Modified: 2024-01-30 - URL: https://sociality.io/blog/facebook-creator-studio/ - Categories: Facebook, Insights, Social media marketing Whether you are a business owner or a content creator, you need to navigate competition in the world of social media to stand out. And for that having a strong creator profile is important. Facebook Creator Studio stands out as a one-stop solution, reducing the hassle of moving between the apps to manage marketing activities and giving you the right features to keep the processes streamlined. This tool is,thus, crucial for not only individual creators but also marketing teams.   So, let’s dive deeper into Facebook Creator Studio and its features to elevate your creator profile. What is Facebook Creator Studio? Creator Studio is a comprehensive dashboard designed for content creators and brands to effectively manage their presence on Facebook and Instagram. It is a unified platform that enables you to create, post, manage, track performance, and monetize content as well as engage with your audience—for all your Facebook Pages and Instagram accounts.   The Creator Studio tools have now been moved to Meta Business Suite. Moreover, with the Creator Studio app, users can manage their pages on the go, anytime, anywhere.   Is there a difference between Facebook and Instagram Creator Studio? The short answer is no. Earlier, Facebook and Instagram Creator Studio operated as two distinct dashboards, each offering unique features. However, Meta has now consolidated these into a single, integrated dashboard, providing a more cohesive experience. Where is Creator Studio on Facebook? Creator Studio can be accessed through both mobile and desktop.   To access the Meta... --- ### What is the best time to post on TikTok in 2024? > Understanding the algorithm boosts the audience and increases engagement by the best time to post on TikTok. Keep reading for more! - Published: 2024-01-30 - Modified: 2024-01-30 - URL: https://sociality.io/blog/best-time-to-post-on-tiktok/ - Categories: Insights, Social media marketing, TikTok In 2024, the power of TikTok is undeniable. In less than five years, the platform has grown immensely in popularity and become one of the most significant online marketing channels for brands, businesses, and influencers alike. Even more impressive is the fact that its growth isn’t projected to slow down anytime soon. In fact, it’s expected that the number of monthly active TikTok users will exceed 2. 2 billion by 2027. With this in mind, you may be eager to leverage TikTok and all its capabilities to the fullest extent. To do that, however, you’ll need to understand one key element: the TikTok algorithm. More specifically, how posting at the right times can boost your content in the algorithm and elevate your social media presence. Here, we walk you through everything you need to know about TikTok post times, including how to find the best times to post on TikTok and the benefits of identifying your ideal post times. Is there a best time to post on TikTok? Although there is no hard rule when it comes to TikTok post times, there are guidelines you’ll want to consider to ensure you get the best results from your content.   Another important thing to remember? These guidelines are different for everyone. While there may be general trends across certain demographics, your ideal posting times will depend largely on your unique audience and their usage behaviors (e. g. when they are most active on the app).   It’s also important to remember... --- ### How to go viral on TikTok in 2024: 8 effective ways > Going viral on TikTok requires a blend of creativity, consistency, and comprehension. Uncover how to go viral on TikTok in 2024. - Published: 2024-01-17 - Modified: 2024-01-17 - URL: https://sociality.io/blog/how-to-go-viral-on-tiktok/ - Categories: Insights, Social media marketing, TikTok In the years since its launch, TikTok has emerged as a powerhouse platform that has forever changed the social media landscape - particularly when it comes to going viral. Although going viral on TikTok can sometimes feel ever-elusive, you can make it a reality for your business by following the eight simple steps outlined in this guide.   Understanding how to go viral on TikTok Let’s start with the basics: what does it mean to go viral? Typically, there aren’t specific numeric values attached to the term. Going viral simply means that a piece of content is spreading very quickly across various social media channels, generally accruing thousands or even millions of views, likes, and shares.   For many social media marketers, going viral has long been the goal, as it can provide unprecedented exposure and, in turn, expand brand awareness. However, since TikTok entered the social media scene, users’ ability to go viral has never been the same. TikTok offers an unparalleled capacity to go viral in comparison to other social media platforms, even when your follower base is smaller. In an experiment run by Later, the business’ marketing team published the same video across three different platforms: TikTok, Instagram Reels, and YouTube Shorts. Here’s how it performed on each: TikTok: 91,000 views | 50,000 followers at the time of video publication Instagram Reels: 173,000 views | 400,000 followers at the time of video publication YouTube Shorts: 300 views | 30,000 subscribers at the time of video publication Despite... --- ### Twitter Spaces 101: Why marketers should care about social audio? > Twitter, now rebranded as "X," introduced Twitter Spaces in 2020, a feature that allows users to engage in live audio conversations. - Published: 2024-01-15 - Modified: 2024-01-15 - URL: https://sociality.io/blog/twitter-spaces/ - Categories: Insights, Social media marketing, Twitter Without a doubt, social media has evolved tremendously, with live audio streaming gaining popularity along with traditional visual media. Twitter, now rebranded as "X," introduced Twitter Spaces in 2020, a feature that allows users to engage in live audio conversations. This feature, mirroring Clubhouse's audio chat room experience, is now available to all users after its beta test. Let us delve into Twitter Spaces and how businesses can use it to elevate their marketing game. What is Twitter Spaces? Twitter Spaces is an innovative feature of the Twitter app that allows users with 600 or more followers to create and engage in live audio conversations. Like Clubhouse’s audio chat rooms, Twitter enables users to host, invite, or participate in these conversations in “Space”.   Twitter Spaces is public, allowing anyone to join as a listener, and supports up to 13 speakers at a time, including the host and two co-hosts. This feature for sure makes X a versatile platform for interactive and audio discussions. Why is Twitter Spaces a big deal for marketers? Twitter Spaces enhances the way users interact on the platform—it allows live audio conversations that go beyond the 280-character tweet limit. This feature enables users to speak freely and engage in real-time discussions, kicking off more open and meaningful interactions. But that’s not it. Here are some more reasons why marketers are flocking to Twitter Spaces.   Broad and inclusive target audience X (formerly Twitter) boasts a huge global audience, with over 666 million daily active users... --- ### Power words: The ultimate list of 550+ powerful words to use in 2024 > Powerful words are words with strong meanings used by marketers to trigger a psychological or emotional response from audiences. - Published: 2024-01-15 - Modified: 2024-01-15 - URL: https://sociality.io/blog/powerful-words/ - Categories: Insights, Social media marketing Emile de Girardin once stated, “The power of words is immense. A well-chosen word has often sufficed to stop a flying army, to change defeat into victory, and to save an empire. ” This is no different in the current age of social media, wherein marketers and businesses are going above and beyond to get the attention of their target audience. As the digital space gets increasingly crowded, standing out is not just a necessity but crucial for survival. And power words are the key.   Let us dive deep into what powerful words you should use in 2024. What are power words? Power words are words with strong meanings that are used by copywriters and marketers to trigger a psychological or emotional response from audiences. Such words are considered powerful, pushing people to think and take some action—whether it is to purchase a product, sign up for a newsletter, join an email list, or click on a desired headline. These words generally mirror your brand’s image, make your message unforgettable, and tickle the audience’s curiosity. Some examples of power words include introducing, improvement, amazing, sensational, remarkable, revolutionary, offer, quick, easy, wanted, challenge, compare, bargain, hurry, etc.   These words can very well be used in marketing and advertising as subject lines, call-to-action, email headlines, article headlines, opening sentences, bullet points, etc. 5 reasons to use power words in marketing strategy Here are some reasons to make you start using power words in your marketing strategy.   1. Elicit emotions... --- ### Beyond Beta December 2023 at Sociality.io > Reflecting on our journey has been an incredibly fulfilling experience. 🥺 Here is our Beyond Beta December in 2023! - Published: 2024-01-11 - Modified: 2024-01-12 - URL: https://sociality.io/blog/beyond-beta-december-2023-at-sociality-io/ - Categories: Beyond beta, Product 2023 Wrapped is here for Sociality. io! ♥️ Here's our exciting summary of our remarkable achievements in 2023 at Sociality. io! Get ready to dive into the impressive array of innovative solutions and groundbreaking advancements we've accomplished throughout the year. From streamlined workflow features to powerful analytics tools, we've left no stone unturned in our mission to empower you with the best social media management experience possible. 🙌 We appreciate your choice of Sociality. io and for being a part of our journey. Here's to many more exciting years ahead. Cheers! 🥂 API management screens launched In 2023, we introduced the Sociality. io API, a powerful tool that connects different software systems, making it easier to manage processes. With the Sociality. io API, you were able to automate your social media workflows by integrating real-time social media data into your internal tools and workflows. We hope you enjoyed easily managing your API keys in one place through our integrated API management screens. 🚀  TikTok has joined the party, bringing the celebration to a whole new level 🥳 Undoubtedly, the integration of TikTok into our all-in-one social media management solution was an outstanding achievement in 2023. Recognizing the long-awaited demand for TikTok, we were thrilled to announce its inclusion. With seamless integration across our Publish, Engage, and Analytics modules, you gain the power to effortlessly schedule TikTok content, manage comments in a unified inbox, and access a comprehensive suite of TikTok analytics. Significant improvements that are worth mentioning for Instagram 🙌 In... --- ### QR code for Instagram account 101: How to create and use Instagram QR codes > QR code for Instagram account can help you seamlessly share profiles, posts, locations, Reels, and more. Here is your guide to using QR codes. - Published: 2024-01-04 - Modified: 2024-02-19 - URL: https://sociality.io/blog/qr-code-for-instagram-account/ - Categories: Insights, Instagram Instagram QR (quick response) codes can act as a bridge between social media content and offline interactions. If you are a business owner or content creator, then Instagram QR codes can help you seamlessly share profiles, posts, locations, Reels, and much more. Here is your complete guide to using QR codes to ace your Instagram marketing efforts.   What is a QR code for Instagram? The QR code for the Instagram account makes it easier for businesses and users to share specific content. Initially introduced in 2020 for profiles, the QR code feature was expanded again in 2022 to allow users to share posts, Reels, locations, and tags.   Users can create Instagram QR codes which can be scanned by camera apps on smartphones. When scanned, the QR code directs the user's camera app to recognize a URL, leading them to a specific destination within the Instagram app (in most cases). This destination could be a profile, a post, or other types of content. This functionality is particularly useful for physical locations and offline marketing, as it seamlessly connects users to specific Instagram content. In fact, it supports both content owned by the user and that from third parties, enabling the sharing of any content within the Instagram app. Types of QR code for Instagram There are two types of QR codes on Instagram. Static QR Code Static QR codes, as the name suggests, can’t be edited or tracked. They can be scanned multiple times but the users will be... --- ### Sociality.io 2023 year review > Sociality.io 2023 year review is here! Kudos to our amazing team for their hard work in making all these achievements possible. Uncover now! - Published: 2024-01-03 - Modified: 2024-01-16 - URL: https://sociality.io/blog/sociality-io-2023-year-review/ - Categories: Product, Year review Here we go again with our annual review. The failure to mention “AI” a few times each day might lead to dire consequences—even Sundar Pichai, the CEO of Google, mentioned “AI” 27 times in his 15-minute keynote ✨ Setting jokes aside, 2023 is marked as the year of AI, and whether fortunately or unfortunately, 2024 and subsequent years will continue to be dominated by its power. It seems we cannot escape the influence of AI any longer. Numerous tech giants integrated ChatGPT-powered AI into their products. Sometimes, it felt like a gold rush. The integrations set off a PR explosion. Marketing is buzzing with fresh stories to tell, sales are pumped about the AI boost, and the CEOs are ready to shout about how they transformed into an AI-first company. But what about the end user’s life? Anything changed? However, AI integrations have not always been proven to improve the quality of the user experience. Often, we see cases of AI-integrated features fading out and failing to bring anticipated value. Focusing on end users’ problems and goals shapes product success paths. Thus, we at Sociality. io have deliberately decided to be cautious of trends and observe market needs. As a social media management product, we are continuously looking for opportunities to implement AI by improving the lifecycle quality of our users. And the intention is to implement it thoughtfully by understanding where automation is needed. For the entire year, we shipped almost daily—from tiny updates and minor bug fixes to... --- ### Snapchat Plus: The ultimate guide to get started and master the features > In 2022, Snap launched a paid subscription to its service called Snapchat Plus. We've collected everything you need to know. Read for more! - Published: 2023-12-31 - Modified: 2024-01-16 - URL: https://sociality.io/blog/snapchat-plus/ - Categories: Insights, Social media marketing In 2022, Snap launched a paid subscription to its service called Snapchat Plus. It offered early access to features and priority support. Here’s everything you need to know about the service, including what it is, why you might consider it, and how to subscribe. What is Snapchat Plus? Snapchat Plus is the paid version of Snapchat’s social network, which gives subscribers early access to experimental features like exclusive icons and pinning conversations. The company confirmed in January that more than 2 million people have paid for its service, which is a $3. 99 per month subscription plan. So, what does Snapchat Plus do exactly? Well aside from giving users exclusive access to new features, it allows Creators to completely customize their app interface for an authentic and unique experience Snapchat Plus is currently available in the United States, Canada, the United Kingdom, France, Germany, Australia, New Zealand, Saudi Arabia, and the United Arab Emirates. If you reside in any of these countries, you should be able to use the service on your iPhone or Android devices. It is worth noting that Snapchat joins a growing list of social networks that have rolled out premium subscription services in recent times. Twitter launched its Twitter Blue service, WhatsApp announced WhatsApp Premium, and Telegram made Telegram Premium available. 👉 Bonus: How to get verified on Twitter? Tips to get successfully verified 👉 Bonus: How to get verified on TikTok in 2023? The essential guide But Snapchat does not expect its subscription service to... --- ### How to write a powerful executive summary? Examples, templates, and checklists > Mastering the art of writing an effective executive summary is your key to opening doors and making waves in the world of business - Published: 2023-12-31 - Modified: 2023-12-31 - URL: https://sociality.io/blog/executive-summary/ - Categories: Insights, Social media marketing In the fast-paced world of business - where information overload is the norm - there is power in simplicity and succinctness. Whether you’re a small business owner or the CEO of a global corporation, the ability to distill complex ideas into succinct, impactful messages sets you apart.   At the heart of this skillset lies an often underestimated but powerful tool: the executive summary. What may seem like a mere formality is actually a strategic art form; one that can open doors, secure investments, and propel your business into new levels of success.   In this article, we break down everything you need to know about how to write an executive summary. We even provide an executive summary template and executive summary examples to help you master this practice to the fullest. With the help of this comprehensive guide, you will both elevate your communication prowess and leave a lasting impression on stakeholders.   What is an executive summary? An executive summary is an overview of the most important details of a longer document. In addition to outlining its most relevant details, the executive summary should engage readers and encourage them to read the full document. When do you use an executive summary? There are many instances in which it’s appropriate - and necessary - to use an executive summary. For instance, executive summaries are crucial when writing investment proposals. They provide potential investors with information on your business, mission, and projected budgetary requirements - all of which play an... --- ### Beyond Beta November 2023 at Sociality.io > Wishing you and your loved ones happy and amazing years ahead. Here is our summary of Beyond Beta November 2023!  - Published: 2023-12-07 - Modified: 2024-01-16 - URL: https://sociality.io/blog/beyond-beta-november-2023-at-sociality-io/ - Categories: Beyond beta, Product, Social media marketing Tis the season! Christmas is just around the corner ✨ As we close the chapter on another year marked by both joys and challenges, we stand at the brink of anticipation for the journey ahead. Grateful for the lessons learned and memories made, we eagerly embrace the promise of a new year—a canvas for our dreams.   Wishing you and your loved ones happy and amazing years ahead. Here's to the beauty of new beginnings and the endless possibilities awaiting us in the journey ahead. 🤎 Here is our summary of Beyond Beta November 2023!   TatilBudur and their Sociality. io experience ✨ We had a great meeting with Elif Kaya, Brand Manager at TatilBudur, a company that has been facilitating memorable vacation experiences for over 26 years. “Our partnerships with various agencies and the use of tools like Sociality. io have truly boosted our marketing department, leading to tangible enhancements in our brand's reputation,” she notes. They work on our platform for social media message and comment moderation through our Engage module, Analytics and Competitor Analysis. Sociality. io's partnership with TatilBudur has enabled Yağmur and her team to streamline and enhance their moderation efforts, reducing the need for additional manpower. We thank Yağmur for the time and for sharing. You can read the full case study here. 🙌 Refreshing your access tokens just got a whole lot easier! Let's kick off by shedding light on what an 'Access Token' means in Sociality. io. 🙌 "Since Sociality. io does not ask... --- ### LinkedIn hashtags demystified (+45 trending hashtags on LinkedIn) > Mastering the LinkedIn hashtags is critical for businesses and creators who are looking to enhance their presence on the platform in 2024. - Published: 2023-11-21 - Modified: 2024-01-16 - URL: https://sociality.io/blog/linkedin-hashtags/ - Categories: Insights, LinkedIn, Social media marketing Whether you are a large or small business, LinkedIn hashtags can help increase visibility, enhance content discovery, improve networking and brand and community-building efforts, and more. The key to success lies in how much you understand LinkedIn hashtags and use them effectively.   Here is your complete guide to LinkedIn hashtags to help you get started.   What are LinkedIn hashtags? LinkedIn hashtags are words or phrases combining numbers or letters that follow the # symbol. For instance, #supplychain, #thoughtleadership, #healthcare, etc. LinkedIn hashtags similar to those of Twitter, Facebook, and Instagram help categorize the content, increasing discoverability, views, and clicks.   Do hashtags work on LinkedIn in 2024? The simple answer is yes! LinkedIn hashtags can be added to posts, published articles, business pages, profiles, etc. to reach out to a wider range of audience. Hashtags offer a great way to follow conversations or topics you want. Hashtags can also help you to connect with people beyond your network who share similar professional interests as yours.   Why use hashtags on LinkedIn? It is not just about creating content but getting more eyeballs. This is where hashtags on LinkedIn can make a difference for both businesses and individual creators. Making connections: Using specific hashtags, you can find and connect with people beyond your network in your industry.   Expanding reach: Hashtags can help in increasing your reach organically or even go viral!   Staying updated: Following relevant hashtags helps you stay informed about the latest trends, news, and discussions... --- ### LinkedIn carousel 101: What it is, how to create and best cases > LinkedIn carousel post is a content format commonly used on social media. It allows creators to share multiple images or videos in one post. - Published: 2023-11-21 - Modified: 2024-01-16 - URL: https://sociality.io/blog/linkedin-carousel/ - Categories: Insights, LinkedIn, Social media marketing In July 2022, LinkedIn launched its native carousel post format. But, despite initial excitement (and high click rates), the platform removed it less than a year later. The reason behind this sudden move was less than favorable feedback from LinkedIn creators.   If you were sorry to see LinkedIn carousel posts go, we have good news. You can still make carousels using the LinkedIn document post (also known as the PDF post hack). That way, you can continue enjoying the benefits of this content format. Keep reading to discover all the juicy details about creating LinkedIn carousels, including best practices and examples. First up: A carousel definition. What is a LinkedIn carousel? A Linkedin carousel is a content format that allows you to share multiple images or videos in a single post. Viewers can simply swipe through your carousels to see each image or video or wait for the carousel to switch next slide automatically. Since this feature was removed in June 2023, LinkedIn creators have resorted to using PDFs to create the carousel effect. Here’s how that looks. Source: Jake Ward on LinkedIn All in all, this is a pretty clever workaround. The only catch is that document carousels can’t include video files.   And good news for businesses that use LinkedIn carousel ads – this format is still going strong on the platform. 📚 Additional reading: 7 LinkedIn marketing tips for your business: 3 experts contribute  Why create a LinkedIn carousel post? You may be wondering why you... --- ### TikTok hashtags explained: 200+ Best TikTok hashtags > Uncover the most popular and trending TikTok hashtags! Plus, everything you need to know to find key tags that open the TikTok communities. - Published: 2023-11-16 - Modified: 2024-01-16 - URL: https://sociality.io/blog/best-tiktok-hashtags/ - Categories: Insights, TikTok Need to be more sure about using trending hashtags on TikTok? While creating compelling content is important, aligning it with trending hashtags can catapult your videos to the For You page, amplifying your reach significantly. As per a report by SocialPilot on key TikTok stats, 87. 3% of videos have at least one hashtag. It is time you harness the power of hashtags to ensure your content resonates with the right audience.   In this blog, we have compiled a comprehensive list of TikTok trending hashtags to get you started. And, we will also share tips on using hashtags for viral success.   What are TikTok hashtags, and do hashtags really work on TikTok? TikTok hashtags are keywords or phrases preceded by the "#" symbol. These are used within the captions or comments of TikTok videos.   Yes, TikTok hashtags really do work! When used smartly, hashtags can significantly enhance a video's reach. They can help a video appear on the For You page, which is curated based on user preferences and behaviors.   Additionally, by using relevant and trending hashtags, creators increase the chances of their content being seen by a broader audience, leading to more likes, shares, and followers. However, it's essential to use hashtags in a way that they align with the content for the best results. The importance of TikTok hashtags TikTok hashtags serve multiple purposes. Categorization: Hashtags help categorize content, making it easier for users to discover videos related to specific topics or trends. Discovery:... --- ### 5 free Instagram fonts generator tool to upgrade your Instagram aesthetic > Wondering why anyone would go through the bother of using custom Instagram fonts styles. The answer is because of increasing engagement. - Published: 2023-11-16 - Modified: 2024-01-16 - URL: https://sociality.io/blog/instagram-fonts/ - Categories: Insights, Instagram, Social media marketing If you’ve ever used Instagram, you may have noticed that it doesn’t exactly excel when it comes to customizing fonts. Sure, there are a few text options for IG Stories, but you’re generally limited to the default Instagram fonts for your bio, comments, and captions.   Now, this may not be the biggest issue in the world, but wouldn’t it be great to tailor your fonts to stand out from the crowd? The good news is you can. By using an Instagram fonts generator tool, you can elevate your Insta aesthetic and grab users’ attention.   And the even better news? We’ve done the research and rounded up five of the best free font generators so you can upgrade your Insta game today. Why use different Instagram fonts? You may be wondering why anyone would go through the bother of using custom Instagram font styles. And the short answer is that they’re great for increasing engagement. Indeed, playing around with your Insta font can benefit your business in a number of ways: Solidify your brand identity. Using a custom font or style is an excellent way to create a unique aesthetic for your brand. Not only is it instantly recognizable for your followers, but it showcases your brand’s creativity, too. Boost engagement: As we mentioned above, an eye-catching custom font can do wonders for user engagement. Why? Because it makes you stand out from the crowd, grabs users’ attention, and makes your account and content more memorable. Elevate aesthetics: Instagram... --- ### Beyond Beta October 2023 at Sociality.io > This isn't about discounts but rather a reminder of our ongoing dedication to improving experience. Here is our Beyond Beta October 2023!  - Published: 2023-11-10 - Modified: 2024-01-16 - URL: https://sociality.io/blog/beyond-beta-october-2023-at-sociality-io/ - Categories: Beyond beta, Product, Social media marketing Attention please: This is not a Black Friday or any other discount message :) For those of us immersed in the world of social media, the dual role of creating and consuming Black Friday campaigns can be quite a challenge. It's undeniably exhausting! But can you imagine navigating this process without the support of Sociality. io? It's a thought best left unexplored. In a nutshell, this message isn't about discounts but rather a reminder of our ongoing dedication to simplifying and improving your social media experience. Here is our summary of Beyond Beta October 2023!   Koçtaş and their Sociality. io experience ✨ We had a great meeting with Yağmur Dörtbölük, Social Media Specialist at Koçtaş, The #1 home improvement retailer in Türkiye. A company driven by data, Koçtaş relies on Sociality. io to present precise, accurate, and timely insights during crucial meetings. She highlights that “Thanks to Sociality. io, presenting essential data in meetings has become a piece of cake. ” Sociality. io's partnership with Koçtaş has empowered Yağmur and her team to enhance their social media management, ensuring top-notch performance and the continued growth of their online presence. We would like to thank Yağmur for the time you’ve spared us, and we wish you luck in your future career! You can read the full case study here. 🙌 Introducing YouTube Shorts publishing with Sociality. io 😎 As you may recall from our previous Beyond Beta updates, we've already integrated YouTube Shorts for Analytics. Now, we're thrilled to announce... --- ### How to get more views on TikTok? A guide to boosting TikTok views > Looking to increase your TikTok views? You're not alone. Here is a guide to help you boost your TikTok views and strengthen your presence. - Published: 2023-10-30 - Modified: 2024-01-16 - URL: https://sociality.io/blog/how-to-get-more-views-on-tiktok/ - Categories: Insights, TikTok Looking to increase your TikTok views? You're not alone.   In today's social media landscape, a strong presence on platforms like TikTok can make a significant difference for your personal brand or business. However, it can be challenging to stand out among the multitude of creators and content. That's why we've compiled a comprehensive guide to help you boost your TikTok views and strengthen your presence on the app.   Keep reading to find out more! What is a “view” on TikTok? TikTok’s view count system is straightforward; the very second a video starts counting, it is considered a view. If the same user watches your video multiple times, each replay counts as a view. But just before you try to watch your video multiple times, know that watching your video does not count as a view on TikTok.   The barrier for entry is low, but you still have some work to do to get those view counts you desire because you are competing with millions of other TikToks on the FYP(For You Page).   How many views is viral on TikTok? A viral video on TikTok is typically defined by the number of views it receives. While the exact threshold for a video to be considered viral can vary, videos with hundreds of thousands or millions of views are often considered viral.   However, it's important to note that the concept of viral can also depend on other factors, such as TikTok’s algorithm, trending content, and the overall... --- ### TikTok username ideas to elevate your profile in 2024 > With a lot of users, TikTok is the best place to grow and promote brand. Choosing the right TikTok username can help you achieve this. - Published: 2023-10-25 - Modified: 2024-01-16 - URL: https://sociality.io/blog/tiktok-username/ - Categories: Insights, TikTok According to many psychologists, the most important word in any language is your name. It represents your identity, your values, your beliefs, your personality, etc. But coming in at a close second, is your TikTok username and other social media handles.   A creative username can perfectly sum up what you’re all about, grow your TikTok following, and make you memorable.   And on an app like TikTok that boasts over 1. 6 billion users worldwide, getting it right is a must. This article explores the best TikTok username ideas in 2024, so you can elevate your profile and expand your reach. First up: We look at why your handle on TikTok is important. What is TikTok username? A TikTok username is the handle linked to your TikTok account. You can find it below your profile name on the app, and it begins with the “@” symbol. For instance, TikTok sensation Charli D’Amelio’s is @charlidamelio.   TikTok usernames can be a maximum of twenty-four characters and can only contain letters, numbers, underscores, and periods.   Now for the big question: Why does your TikTok username matter?   Why your TikTok username matters? Aside from the importance of a name (see above), there are some other compelling reasons why your handle on TikTok matters. This is especially true for creators and businesses. Some of the key reasons are: Ensuring your brand is easily recognizable, so you can attract new followers and reinforce your identity with existing ones Your TikTok username will... --- ### What to post on TikTok in 2024? 27 TikTok ideas for your next viral post  > Ace your TikTok marketing strategy and create your following viral content with the list of the top 27 TikTok ideas. Uncover them all now! - Published: 2023-10-24 - Modified: 2023-12-27 - URL: https://sociality.io/blog/tiktok-ideas/ - Categories: Insights, Social media content, Social media marketing, TikTok According to a Hootsuite Social Media Trends report, in 2022, TikTok became the most downloadable app, surpassing Instagram. To make the most out of this rising social media platform, as a content creator or a brand, you need to create entertaining and engaging TikTok video content. However, what may work on other platforms may not necessarily be viral on TikTok. To help you ace your TikTok marketing strategy, we have compiled a list of the top 27 TikTok ideas.   27 TikTok content ideas to try in 2024 Wondering what to post on TikTok? Try these TikTok video ideas to keep up with the latest trends and increase your chances of going viral.   1. How-tos or tutorial videos  Craft a tutorial video that resonates with your audience and adds value. You can showcase your products or services through a unique engaging perspective. The demonstration should be straightforward with a step-by-step guide on using the product or service. For instance, how to make a delicious recipe, how to perform a product hack or a task, how to style an outfit, etc. You can explore creative and out-of-the-box ideas showcasing the use of your product. Through such TikTok tutorials, you not only promote your product or service but also increase the chances of the video being shared with viewers who are searching for new solutions or skills.   2. ASMR or satisfying videos ASMR stands for autonomous sensory meridian response and refers to a relaxing sensation that one experiences after hearing... --- ### How to use secret TikTok emojis? Unlock the hidden codes > Are you looking for a way to boost your TikTok engagement? TikTok has a little secret called TikTok emojis you can use in posts and comments. - Published: 2023-10-18 - Modified: 2023-12-27 - URL: https://sociality.io/blog/tiktok-emojis/ - Categories: Insights, TikTok TikTok is undoubtedly a highly effective social media platform for creators and businesses. Its rapid adoption and growth in the last few years have left businesses vying for the attention of their target audience. So, how do you make yourself stand out when TikTok is constantly coming up with new filters, new updates, or new trends? There is one secret that you didn’t know about yet. “The secret TikTok emojis”—Yes, TikTok has secret emojis built into the app, right under your nose, and can only be accessed with special codes.   In this article, we will guide you on how to unlock these secret emojis and use them to charm your audiences.   What are secret TikTok emojis?   When communicating on social media or other digital platforms including texting or messaging, emojis have become a norm. These expression icons are used in varying degrees to communicate emotion, tone, subtext, or humor. Additionally, they offer a great way to break the monotonous blocks of text and add some fun to your words.   TikTok is no different. It uses not only the common emojis built into Android and iOS phones but also its own library of “secret emojis”.   There are 46 secret TikTok emojis that can be used in comments or posts. With the right code, these emojis would be not-so-secret anymore.   How to access the secret TikTok emoji codes? The short answer is knowing the TikTok secret emojis codes.   But before that, it is important to... --- ### How to download Instagram Reels: 4 Must-know hacks > Whether you want to share them with your friends or save them for later, we walk you through how to download Instagram reels on any device.  - Published: 2023-10-17 - Modified: 2023-10-17 - URL: https://sociality.io/blog/download-instagram-reels/ - Categories: Insights, Instagram, Tips/How to Since its introduction in 2020, Instgaram Reels have captured the interest of businesses, creators, and influencers alike. Instagram Reels offer an easy way to create and share short engaging videos of up to 90 seconds with audio, effects, filters, and other creative tools. Interestingly, Reels witnessed the highest reach rate among different media formats on Instagram, according to Rival IQ. With over 758 million users as a potential audience for Reel ads, it is time to repurpose and share your best Reels on different platforms—that’s why you should know how to download Instagram Reels. Can you download Instagram Reels? Yes, you can download your favorite trending Instagram Reels. Whether you have an iPhone, Android, or a desktop and want to download a Reel from your own feed, there are simple and practical ways to do it. But what about downloading Reels from other accounts? Until recently, users weren’t allowed to download Instagram Reels from other users’ public accounts using the native tool but this feature has been introduced in the U. S. If you are based anywhere else, then you may face limitations in downloading Reels from other public accounts. However, there are still ways to go ahead with the Instagram Reels download.   We will cover the steps in detail in the subsequent sections.   How to download Instagram Reels: 4 Ways Intagram’s primary competitor, TikTok already allows users to download the video posted publicly. This long-awaited feature has been enabled for Instagram users in the U. S. alone... --- ### How to get verified on YouTube? 4 steps to get the verified badge on YouTube > The verified badge on YouTube is more than just an emblem; it's a testament to your commitment to quality content and authentic engagement. - Published: 2023-10-17 - Modified: 2023-12-27 - URL: https://sociality.io/blog/how-to-get-verified-on-youtube/ - Categories: Insights, YouTube In the bustling world of online content creation, one symbol holds the promise of trust and recognition: the verified badge on YouTube. This small yet powerful checkmark is a testament to authenticity, an emblem that sets you apart from the crowd. In this article, we will walk you through the process of getting this highly coveted grey checkmark and give you tips on how to best position your channel for verification. Let's get started! What is YouTube verification? YouTube verification is a process that confirms the authenticity of a YouTube channel or account. When an account is verified, it means that YouTube has reviewed the profile and confirmed that the entity claiming the channel is legitimate. This verification is represented by a small checkmark badge next to the channel's name. There are two types of YouTube verification: Account verification: This type of verification is available to anyone with a YouTube account in good standing. It involves confirming your phone number to verify that you're a real person, not a bot. Account verification unlocks some extra features. Channel verification (YouTube verification badge): This type of verification is available to channels with 100,000 subscribers or more. It involves a more in-depth process where the channel owner submits a verification form. YouTube then reviews the channel to ensure it meets the eligibility criteria. Once approved, the channel receives a verified badge. Why is YouTube verification important? The verified badge serves as a trust signal to viewers, indicating that they are interacting with the... --- ### How to get more followers on TikTok? Here are 16 tactics > In this guide, we will explain how to get more followers on TikTok with the help of these 16 agile and easy-to-implement tactics.  - Published: 2023-10-17 - Modified: 2023-10-22 - URL: https://sociality.io/blog/how-to-get-more-followers-on-tiktok/ - Categories: Insights, TikTok As of 2022, TikTok is now one of the most widely used social media platforms on the planet (with over 1 billion monthly active users). As a result, there is ample potential for businesses to grow their TikTok follower count and increase their reach. However, many marketers might be struggling to figure out exactly how to get there. If this sounds familiar, then you’ve come to the right place. In this guide, we will explain how to get more followers on TikTok with the help of these 16 agile and easy-to-implement tactics. Before we dive into how to grow on TikTok, let’s first explore why it matters. Why do TikTok followers matter? Amassing a large following on TikTok can benefit your business in a number of ways. Firstly, it will ensure that your content gets in front of a wider net of users. This can boost engagement, brand awareness, and your chances of making it onto TikTok’s For You page (FYP).   Landing a spot on TikTok’s FYP can also do wonders for reaching a new audience, getting your brand out there, and going viral on the app. As a result, your business can enjoy more sales, a better reputation, and improved engagement with your audience. The best way to gain a following on the app is to employ a stellar TikTok marketing strategy. How to get followers on TikTok? 1. Understand the algorithm If you’re wondering how to gain followers on TikTok, it’s vital to understand the TikTok algorithm... --- ### Beyond Beta September 2023 at Sociality.io > When changes are occurring, our approach is to closely monitor enhancements. Here is our summary of Beyond Beta September 2023!  - Published: 2023-10-05 - Modified: 2023-10-03 - URL: https://sociality.io/blog/beyond-beta-september-2023-at-sociality-io/ - Categories: Beyond beta, Product What is social media now? 👀 It’s so hard to understand which social media app is doing what and designed for what in those days... After Threads joined social media, Twitter (aka X) is exploring new ways to stand out. For example, it’s pretty controversial that adding audio and video calling options to the platform may help to differentiate, but this is what it is. 🤷🏻 ♀️ When all of these changes are occurring, our approach is to closely monitor enhancements and improvements to integrate them swiftly – if they are deemed necessary. Here is our summary of Beyond Beta September 2023! Mixtiles and their Sociality. io experience ✨ We had a fantastic meeting with Isidora Grbović, International and Social Media CS Team Lead of Mixtiles, a global company producing high-quality and movable photo frames for any surface. She highlights that “Thanks to Sociality. io's intuitive interface and time-saving features like separate saved replies for each account, the team can efficiently navigate through the substantial daily volume of interactions, building up to a workload that is over 18,000 incoming unique threads in a single month. ” We're proud to serve clients like Isidora and Mixtiles. It’s our pleasure to provide a complete solution for social media management, customer responses, and data insights. We thank Isidora for sharing their valuable insights about using Sociality. io. ♥️ You can read the full case study here. 🙌 Enhanced TikTok analytics reports are now available on Sociality. io 🙌 As previously announced, we've been... --- ### Twitter Impressions 101: A comprehensive beginner's guide > By regularly monitoring Twitter impressions, you can track the impact of your tweets and make informed decisions to improve Twitter strategy. - Published: 2023-09-28 - Modified: 2023-09-28 - URL: https://sociality.io/blog/twitter-impressions/ - Categories: Social media analytics, Social media marketing, Twitter As a social media marketer, you're no stranger to the fact that engagement is the heartbeat of your marketing strategy. But imagine if you could not only measure that heartbeat but also amplify it with surgical precision. Whether you aim to create a buzz for your brand, amplify your message, or connect with your audience on a deeper level, understanding and harnessing Twitter impressions will be your secret weapon. In this comprehensive beginner's guide, we're diving headfirst into the world of Twitter impressions. We’d show you how to uncover the impression numbers behind your tweets, the influence on your brand or business, and proven tactics from other marketers to increase your impression counts. What are Twitter impressions? Twitter impressions refer to the total number of times a tweet has been displayed on users' screens. Whenever a tweet appears on someone's Twitter feed, profile, or search results, it counts as an impression.   This metric provides insight into the potential reach and visibility of a tweet. It's important to note that if the same user sees the same tweet multiple times, each view counts as a separate impression. Impression counts do not include screenshots of tweets or tweets viewed from a third-party platform. What's the difference between Twitter impressions and reach? Impressions refer to the total number of times users have seen your tweet on Twitter. Reach, on the other hand, measures the unique number of individual Twitter accounts that have seen your tweet.   It represents the actual number of... --- ### Beyond Beta August 2023 at Sociality.io > We're actively enhancing and updating Sociality.io with new features. Stay tuned for more! Here is our summary of Beyond Beta August 2023!  - Published: 2023-09-07 - Modified: 2023-09-05 - URL: https://sociality.io/blog/beyond-beta-august-2023-at-sociality-io/ - Categories: Beyond beta, Product Navigating the roller coaster: The social media saga 🎢 Meta’s Threads, the recent social networking app, was downloaded over 150 million and had over 100 million active users within its initial three days of release, marking it as one of the fastest-growing social media apps in history. While a strong start makes Threads a contender among possible X replacements, daily active users dropped from 49 million to 23. 6 million in a week. This underscores the unpredictable nature of the social media landscape. The ever-changing nature of social media makes tomorrow's possibilities hard to predict. Threads exemplified this trend. However, there's no slowing down! We're actively enhancing and updating Sociality. io with new features. Stay tuned for more! Here is our summary of Beyond Beta August 2023!   Introducing new TikTok integration soon 🥳 Get ready to elevate your TikTok management experience with Sociality. io! We're excited to announce that we'll soon be introducing a brand new TikTok integration soon. 🥳 Stay tuned for more details on how you can seamlessly enhance your TikTok management!   Presenting a sneak peek of our new integration: Publish module 📢 Mark your calendars for an exciting update this September! We're delighted to announce that TikTok publishing will be available at Sociality. io in September. Then, you'll have the power to schedule your TikTok content seamlessly alongside your other social platforms, all within our user-friendly interface. Engage module 💬 With our upcoming integration, you'll soon have the ability to moderate TikTok comments via the... --- ### Brand authenticity demystified: How and why to build one in 2024 > Brand authenticity is more than a buzz word or boardroom jargon. It’s the key to longevity in an increasingly more competitive landscape. - Published: 2023-09-05 - Modified: 2023-12-27 - URL: https://sociality.io/blog/brand-authenticity/ - Categories: Insights, Social media marketing A recent Twitter #RealTalk report revealed that 80% of consumers agree they don’t mind being sold products on social media, provided it’s “fun, useful, entertaining, informative, or moves me in some way”.   So what does this tell us?   Well, the message is that modern buyers want to connect with brands. To do this, they need to trust that the brand is genuine and shares their core values. And for businesses that can tick these boxes, higher sales, deeper consumer connections, and increased customer loyalty are just around the corner. If you’re ready to build brand authenticity and forge meaningful customer relations, then keep reading. We cover everything you need to know, including: What is brand authenticity? Brand authenticity is a term used to describe a business that consumers believe is genuine about its values, identity, products, and purpose. It involves building a sincere image that aligns with the brand’s core values and resonates with the target audience. In an age of cancel culture, an increasing number of consumers highly value brand authenticity. As such, they are more likely to hold brands accountable, ensuring they “walk the walk” and live up to their promises. As the saying goes, “Honesty is the best policy”. This rings true now more than ever, meaning brands must uphold a standard of integrity, especially online.   Now that we’ve covered a brand authenticity definition, it’s time to look at what characteristics make your brand authentic (or not). What makes a brand authentic? Authenticity, transparency,... --- ### What does BTS mean on Instagram? Exploring the 3 common BTS meanings > BTS stands for be there soon. If you are texting BTS, BTS meaning you are on your way to the specified location and will reach there shortly.  - Published: 2023-08-29 - Modified: 2023-09-05 - URL: https://sociality.io/blog/bts-meaning/ - Categories: Insights, Instagram On social media, posts and conversations often involve slang and acronyms, and, unsurprisingly, figuring out what they stand for can take time. If you are handling social media for your business—responding to comments or even creating content, it is important that you are aware of these acronyms to better understand and respond. BTS is one such acronym whose meanings may vary, and if you want to be on top of the social media trends, you might want to know the BTS meaning on Instagram. So, let’s get started.   What does BTS mean on Instagram? The simple answer is that BTS or #bts can have many meanings on Instagram. In the majority of cases, if the BTS acronym is used by a brand or business, then BTS stands for behind-the-scenes.  However, the meaning may vary depending on the context.   What does BTS stand for? Here are the probable meanings of BTS on Instagram.   Behind-the-scenes  The behind-the-scenes content can be a great way to show the real side of your business. Moving away from conventional stock photos or self-promotional posts, this type of content engages your audience more authentically. Many brands have successfully used behind-the-scenes content to increase brand awareness and loyalty.   BTS content can include the following. Stories from your day-to-day work or life routine Snippets of your company’s culture and values Showing off your workplace or store  Featuring the people who work for or support your business, including employees, vendors, and customers The hustle and bustle... --- ### Instagram Notes 101: New era of sharing on Instagram is explained (50+ Instagram Notes ideas) > In this guide, we dive deeper into this feature and explain everything you need to know about Instagram notes. Uncover now! - Published: 2023-08-29 - Modified: 2023-11-16 - URL: https://sociality.io/blog/instagram-notes/ - Categories: Insights, Instagram It’s no secret that Instagram is a visual playground, with images and videos reigning above all else on the platform. But what if there was a way for social media marketers and users to put text at the forefront? Enter Instagram Notes. Introduced in 2022, this feature is a new chapter for Instagram, one where words carry just as much importance as visuals. In this guide, we dive deeper into this feature and explain everything you need to know about notes on Instagram. What they are, who they’re for, how to use them effectively - we’ll cover all of this and more. With these insights, you’ll have no trouble leveraging the feature for your own social media marketing purposes. What are Instagram Notes? Instagram Notes are short pieces of text that you can share with your followers. Think of them as digital post-it notes that you pin to your Instagram profile.   Much like Instagram Stories, notes on Instagram disappear after 24 hours. Similarly, your followers can reply to your notes and their messages will end up in your DMs (just as Story replies would). Instagram Notes can be used in a variety of ways, from sharing industry news to asking questions to sharing random thoughts. That said, some tactics are more effective than others when it comes to using notes on Instagram. Don’t worry, we’ll cover these strategies later on in this guide.   Who are Instagram Notes for? Instagram Notes are for all Instagram users, businesses and individuals... --- ### How to use Instagram Stories to skyrocket your engagement in 2024 > Uncover the most powerful features the platform has to offer when it comes to fostering engagement: How to use Instagram Stories. - Published: 2023-08-22 - Modified: 2023-12-27 - URL: https://sociality.io/blog/how-to-use-instagram-stories/ - Categories: Insights, Instagram, Tips/How to If your brand is looking to boost its social engagement, Instagram is the answer. With over 2 billion - yes, billion with a B - monthly active users, Instagram is a hub of activity for consumers, with many not only ready to engage with brands but actively seeking them out on the platform.   According to Hootsuite, Instagram is particularly popular among Gen-Z social media users (i. e. those aged 16 to 24). Research has found that users in this age group name Instagram as their favorite social media site - even ranking it higher than TikTok. Instagram is also the preferred social media platform among women aged 24 to 35. As a result, if you’re looking to reach users in these demographic categories, Instagram is the place to be. In this guide, we’ll be taking a closer look at one of the most powerful features the platform has to offer when it comes to fostering engagement: Instagram Stories. Here we’ll provide an overview of what Insta Stories are as well as why and how you should use them.   What are Instagram Stories? The Instagram Story is an in-app feature that allows you to temporarily share photos and videos on your profile. At the top of your feed, you’ll see all the most recent Stories posted by the accounts you follow. Alternatively, you can go to a specific user’s account to see if they have posted a Story. You’ll be able to tell that a user has posted a... --- ### Instagram audio download guide for 2024 (4 Methods) > Scrolling on Instagram, and heard the audio to use in your next Reel. What do you do? Our guide on Instagram audio download has the answers. - Published: 2023-08-22 - Modified: 2023-12-27 - URL: https://sociality.io/blog/instagram-audio-download/ - Categories: Insights, Instagram Let’s imagine you’re scrolling through Instagram, and you happen upon audio that you want to use in your next Reel. What do you do? Our jam-packed guide on Instagram audio download has the answers. Keep reading to discover: Different ways to save or download Instagram Reels audio clips Hacks for downloading or saving your favorite audio for later Answers to the most common questions about downloading Instagram Reels audio clips First up: Does Instagram support audio downloads? Can you download audio clips from Instagram Reels? Yes, you can download audio clips from Instagram Reels. However, it’s not as simple as clicking a download button. Since Instagram doesn’t currently support downloading audio directly from a Reel, you’ll need to use external tools to save your favorite clips. Luckily, this is a pretty simple process that lets you save the audio on your Instagram for later or download it to your device. And when we say device, you can download IG audio on mobile and desktop. Next, we break down how to download IG audio. 4 Methods for downloading audio from Instagram The good news is that there are four different ways to download an audio clip from Instagram Reels so that you can take your pick. We’ve created step-by-step instructions for each method so you can save your fave audio hassle-free. 1. Utilize a third-party Reels audio download tool The first way to download Reels audio files for free is to use a third-party website. An Instagram audio downloader lets you... --- ### Micro-Influencer marketing 101: When smaller is better > Why do micro influencer matter, and why do they have that much power over their audience? Here are the answers and many other details. - Published: 2023-08-22 - Modified: 2023-08-22 - URL: https://sociality.io/blog/how-to-launch-an-instagram-micro-influencer-campaign/ - Categories: Insights, Instagram, Social media marketing It is no surprise that influencer marketing packs a punch. Only about a decade ago, celebrities and a few bloggers were considered influencers in the marketing landscape. However, now social media influencers have become the real retailers for their tight-knit communities and followers. Here is the twist—the focus is now shifting towards micro-influencer marketing. According to a report by HubSpot, 56% of the marketers who invest in influencer marketing collaborate with mico-influencers.   With 91% of the market share taken by micro-influencers, businesses have access to a plethora of creators for their marketing strategy. So, let us understand who micro-influencers are, why businesses work with them, which brands are already tapping their potential, and how you connect with them for your brand.   What is a micro-influencer? A micro-influencer is an influencer or digital creator with 10,000 to 100,000 followers. They usually have a strong presence on social media platforms such as TikTok, Instagram, or YouTube. Marketers prefer working with micro-influencers because they target a niche or specific interest area, create engaging and creative content, and are able to make real recommendations and interactions with their followers.   They are also more cost-effective than mega or macro influencers and simultaneously provide better engagement rates. In fact, according to Social Bakers, micro-influencers have 60% higher engagement than macro-influencers and improve conversions by 20%.   Other types of influencers have the following follower count.   Mega influencers: Over 1M followers Macro-influencers: 100K–1M followers Nano influencers: 1K–10K followers Benefits of working with micro-influencers... --- ### Instagram filters 101: What it is, how to create, best practices, and more  > In this article, we’ll explore what benefits can be derived from using Instagram AR filters and how to create Instagram AR filters yourself. - Published: 2023-08-19 - Modified: 2023-08-19 - URL: https://sociality.io/blog/custom-instagram-ar-filter/ - Categories: Insights, Instagram, Tips/How to The possibilities of Instagram filters are endless - particularly for businesses. In recent years, Instagram filters - also known as augmented reality (AR) filters - have boomed in popularity, with many marketers leveraging this trend to raise awareness of their brands.   According to Gloam. io, Instagram is not only one of the largest platforms for AR filters but one of the most effective. Reportedly, research shows that people who use AR filters on Instagram use them on average for 75 seconds - which is four times longer than mobile video. Hoping to make the most of AR filters to optimize your brand’s Instagram presence? Wondering how to create and use AR filters effectively? Looking for inspiration in creating your own custom Instagram filter?   You’ve come to the right place.   In this article, we’ll explore what benefits can be derived from using Instagram AR filters and how to create Instagram AR filters yourself. What is an Instagram AR Filter? Instagram filters/AR filters blend real-life elements with virtual elements to create a more captivating image or video. In essence, the software behind the AR filter superimposes a computer-generated image or video effect over the real elements shown on your camera (in most cases, your face). Instagram AR filters first appeared in 2017. Initially, only Instagram’s creative team was engaged in the creation of AR filters. Nowadays, Meta is using a different strategy - one that allows all users to upload their AR filters to Facebook and Instagram. Every time... --- ### 19 essential app marketing strategies for 2024 > Explore a list of mobile app marketing strategies and tactics. Explore the marketing strategies to create a winning streak for your app!  - Published: 2023-08-18 - Modified: 2023-12-27 - URL: https://sociality.io/blog/app-marketing/ - Categories: Insights, Social media marketing So, you have built a mobile app that holds incredible potential. You want that app to appear in the top search results in the app stores and gain loyal customers.   According to a report by Statista, approximately 90 thousand mobile apps were released through the Google Play Store in May 2024 alone. So, what all can you do to face the competition and make your mobile app stand out? This is where you need a well-defined app marketing strategy that can guarantee success. We have compiled a list of mobile app marketing strategies and tactics just for you. So, let's get started.   What is app marketing, and why is it important? App marketing involves promoting a mobile application to reach a wider range of audience and increase downloads. This can be achieved through various channels and platforms such as social media, email campaigns, influencer marketing, online advertisements, etc. The primary objectives here are to increase the visibility of the app, drive user acquisition and engagement, and increase revenue generation.   Why marketing an app is important  It can be a daunting process to decide how and where you want to market your app. Especially, with a plethora of mobile apps utilizing different marketing strategies with varying degrees of success.   Moreover, the competition is getting fiercer—according to a report, about 7 out of 10 (68%) companies with a mobile app have a long-term, fully documented app marketing strategy. This showcases that developing an app is not the only... --- ### 240+ Instagram captions for every occasion: Find the perfect words for your posts > We’ve taken the liberty of rounding up our top 240+ Instagram captions to help you take your social media game to the next level.  - Published: 2023-08-16 - Modified: 2023-11-16 - URL: https://sociality.io/blog/instagram-captions/ - Categories: Insights, Instagram, Social media content, Social media marketing They say that a picture is worth a thousand words - but on Instagram, the words you use are just as important as the visuals. The power of a good Instagram caption can’t be understated, especially if you use Instagram for your business. With the right caption, you can cultivate a strong brand identity, engage audiences, stand out from competitors, and so much more.   However, as in many creative processes, you might find yourself hitting a roadblock in writing your own captions for Instagram. Fortunately, that’s where we come in.   We’ve taken the liberty of rounding up our top 240+ Insta captions to help you take your social media game to the next level.   What are Instagram captions? Put simply, Instagram captions are the pieces of text that you add to a post, which are designed to complement and/or contextualize the content of the image or video you’re posting.   When writing captions for Instagram, it’s also important to be mindful of character limits. As of 2023, the Instagram caption limit is 2,200 characters, leaving you with plenty of space to add personality, context, and/or extra information to your post. Another important thing to note is that Insta captions are truncated at 125 characters, so it’s crucial to make the first portion of your caption count. Although Instagram captions can be up to 2,200 characters, using the full allocation isn’t necessarily the best practice. According to Hootsuite, the ideal caption lengths are as follows: Organic Instagram posts:... --- ### Metaverse marketplace 101: Features, benefits, types, and cost of development > A virtual marketplace or metaverse marketplace is a digital platform wherein users can trade, buy, and sell digital assets such as NFTs. - Published: 2023-08-16 - Modified: 2023-08-16 - URL: https://sociality.io/blog/metaverse-marketplace/ - Categories: Insights, Social media marketing Is your business ready for the ever-evolving virtual world? Although still in its infancy, the metaverse has captured both interest and excitement because of the limitless opportunities it offers. Brands are already leveraging its unique features to enhance their marketing strategy and business operations. So, now is the time to start your metaverse marketplace to capitalize on non-fungible tokens (NFTs).   Let us kickstart your NFT metaverse journey and explore the features, types, uses, and development of the metaverse NFT marketplace.   What is a metaverse marketplace, and why consider implementing it? A virtual marketplace or metaverse marketplace is a digital platform wherein users can trade, buy, and sell digital assets such as NFTs. These NFTs are representative of ownership and/or authenticity and can include in-game assets, virtual lands, art, music, collectibles, digital images, videos, etc. Every transaction relies on blockchain technology and NFTs can be used across the metaverse, enabling users to own and display virtual assets, attend virtual galleries, auctions, and presentations as avatars, engage in virtual commerce, create and experience immersive experiences, and more. Some metaverse marketplaces also allow users to buy and sell virtual real estate.   As a brand, you can buy your virtual land to set up a virtual shop. Your customers can gain access to the brand NFTs, tokens, or exclusive digital items. This can allow you to interact with metaverse users and offer unique virtual experiences. Why should businesses consider implementing a metaverse marketplace  Many experts agree that solutions targeted at metaverse... --- ### Unlocking the potential: A guide to successfully outsource social media for your business > Outsource social media is when businesses hire external agencies or experts to manage their social media marketing efforts on their behalf. - Published: 2023-08-15 - Modified: 2023-08-15 - URL: https://sociality.io/blog/outsource-social-media/ - Categories: Insights, Social media marketing Social media has fast become one of the most powerful marketing tools for businesses looking to connect with their target audiences, boost brand awareness, and drive growth. However, managing your social media presence takes time, expertise, and resources that not all businesses can afford to allocate. As a result, many companies choose to outsource social media. By passing the baton on to a team of external professionals, your business can optimize your social media game and free up time and resources for core business activities. This guide equips you with everything you need to know about outsourcing marketing, including: What does outsourcing social media mean? Outsourcing social media is when businesses hire external agencies or experts to manage their social media marketing efforts on their behalf. As such, an external third party will handle all social-media-related activities for the business, such as content creation, content moderation, planning, scheduling, engaging with audiences, and measuring performance. In addition, the outsourcing partner is responsible for staying up to date with the latest social media trends and best practices across different platforms. Marketing outsourcing can reap significant rewards for businesses, and we’ll dive into those in the next section. 🌸 Bonus Source: Social media trends (All-in-one dashboard to keep up with multiple mediums with ease. ) Benefits of outsourcing social media Cost-savings, access to outside expertise, fresh ideas... there are plenty of reasons why businesses choose to outsource social media marketing. We explore seven of the main advantages below. 1. Save time and money... --- ### What is BeReal, and what is the point of this new social media? > In this article, we explore the essence of what is BeReal, how the app works, its unique features, and possible concern about it. - Published: 2023-08-15 - Modified: 2023-08-15 - URL: https://sociality.io/blog/what-is-bereal/ - Categories: Insights, Social media marketing Social media has long been criticized for producing a digital world which feels like a faux. But, amid the clatter of picture-perfect profiles and continuous streams of shallow information, a new social media network has emerged, seeking to defy the status quo and revolutionize how we interact online.   BeReal has established itself as a digital haven for unedited sincerity and true human interactions. It is a social media platform where likes and followers take a backseat to real-time experiences and raw emotions. BeReal provides a space where users can strip away the facade and share their true selves without fear of judgment or comparison. In this article, we explore the essence of this new platform, how the app works, its unique features, and highlight possible points of concern about this new platform. What is the BeReal app? BeReal is a new social media platform that aims to redefine how we connect and interact online. It focuses on authenticity, transparency, and genuine human connections. Unlike other platforms, BeReal encourages users to be their true selves and share their real experiences, thoughts, and emotions without the pressure of curated perfection.   It provides a more authentic and genuine social media experience in a digital age where fake news and filtered lifestyles are prevalent. With BeReal, users can connect with others on a deeper level and build meaningful relationships based on honesty and vulnerability. How does the BeReal app work? At random times each day, BeReal sends a push notification to its... --- ### Instagram Threads: A fresh approach to sharing through text > Instagram Threads is a new text-focused messaging app developed by Facebook and built by the Instagram Team. Read for more info now! - Published: 2023-08-14 - Modified: 2023-08-14 - URL: https://sociality.io/blog/instagram-threads/ - Categories: Insights, Instagram, Social media marketing Move over Twitter; there’s a new text-based conversation app in town. In case you missed it, the launch of Meta’s new messaging app, Instagram Threads, is causing quite a stir in the social media stratosphere. Zuckerberg’s newest brainchild is said to have been launched to catch the users leaving Twitter en masse due to Elon Musk’s increasingly erratic behavior. But what exactly is Instagram Threads, and how does it work? We explore the answers to these questions and much more in this guide. So, keep reading to discover: What Threads from Instagram is How the Thread app works Key features and functionalities of Insta Threads A complete Threads vs. Twitter comparison The key benefits of Instagram Threads for your business Let the scrolling commence. What is Instagram Threads, and how does it work? Instagram Threads is a new text-focused messaging app developed by Facebook and built by the Instagram Team. According to Mark Zuckerberg, the aim is to facilitate communication between users and their close friends on Instagram.   Threads provides a platform for users to share real-time updates, public conversations, photos, videos, private messages, and status updates. Posts can be a maximum of five hundred characters and include pictures, links, and videos up to five minutes long. Like Instagram, you can follow friends and other creators so their threads appear in your feed. That means you can reply to their posts and like, share, quote, or repost their threads.   You can use the app's existing privacy settings and... --- ### 5 Sprout Social alternatives (Includes affordable options) > Uncover 5 of the best Sprout Social alternatives and a more in-depth look into each one, including key features, strengths, and weaknesses. - Published: 2023-08-14 - Modified: 2023-08-14 - URL: https://sociality.io/blog/sprout-social-alternatives/ - Categories: Insights, Social media marketing, Tools Much of the existing information online about Sprout Social alternatives provides a list of every SaaS platform on the market with a few sentences about each but doesn’t go into great detail about any of them. In this article, we will look closely at five of the best Sprout Social alternative platforms and provide a more in-depth look into each one, including their key features, strengths and weaknesses, and who each software is best suited for. If you’re currently using Sprout Social as your social media management platform or if you’re currently researching social media tools for your business, this article is for you. The top 5 social media management platforms we are going to cover include Sociality. io Hootsuite Brandwatch Agorapulse Later But before we get into the crux of this article, let’s briefly discuss why you may need to consider alternatives to Sprout Social. Reasons to consider Sprout Social alternatives Cost Sprout Social is known for its robust features and functionality, but this comes at a cost. The pricing structure of Sprout Social is often based on the number of users, social media profiles, and additional features required. For small businesses, startups, or individuals with limited budgets, the cost of Sprout Social may be prohibitive. Exploring alternatives can help find more budget-friendly options without sacrificing essential social media management capabilities. Scalability As businesses grow and expand their online presence, they may require more social media profiles, team members, and increased scheduling capacities. While Sprout Social offers plans that... --- ### Beyond Beta July 2023 at Sociality.io > No matter what comes, our commitment to improving your experience remains strong and constant. Here is our summary of Beyond Beta July 2023!  - Published: 2023-08-10 - Modified: 2023-08-09 - URL: https://sociality.io/blog/beyond-beta-july-2023-at-sociality-io/ - Categories: Beyond beta, Product What a July it was, huh? July 2023 has been an eventful month in the realm of social media, marked by significant developments. Notable highlights include Twitter's transition to X, the introduction of Threads, notable updates within WhatsApp, and so on. No matter what comes, our commitment to improving your experience remains strong and constant. 🙌 Here is our summary of Beyond Beta July 2023!   More data, more power: Introducing new page-level IG metrics 🆕 Unlock a new dimension of Instagram mastery with our latest breakthrough: New page-level IG metrics that deliver a comprehensive spectrum of fresh data insights including ads-driven, page level engagement metrics. Gain an unparalleled understanding of your page performance, diving into the specifics of engagement, and post interactions. 🙌 What’s new? Total engagement: Preview the distribution of engagement among post types such as, Ads, Stories, Posts, Reels, and IGTV. Engagement types: Differentiate the engagement types of Instagram content out of likes, saves, shares, comments, and replies. Likes: Discover the origin of likes on your Instagram content, spanning a diverse range of sources including Ads, Stories, and Reels.   Comments: Embark on an illuminating exploration of your Instagram content, tracing the diverse origins of comments spanning across Posts, Ads, and Reels. Shares: See the overview distribution of your Instagram content shares out of Ads, Posts, Stories, Carousel, Reels and IGTV. Saves: Unveil the source of saves across your Instagram content: Ads, Posts, and Reels. ✨ Bonus: You're not bound by the 90-day restriction seen on the... --- ### Most important social media KPIs that you should track > Social media KPIs, or key performance indicators, are metrics used to measure the effectiveness of social media strategies and activities. - Published: 2023-07-18 - Modified: 2023-08-16 - URL: https://sociality.io/blog/social-media-kpis/ - Categories: Insights, Social media analytics Today we’ll discuss the most important social media KPIs you should track. You’ll see the most must-have KPIs here, but remember that according to your brand’s current needs and future strategies, you might need to add more to your list. With great content and customer success stories, you build strong, personal, and long term relationships with your followers, and social media KPIs are used to keep track of revenue, reach, and overall ROI coming from those followers so that you can look into the ways of increasing leads, generating more revenue and expanding your brand. Before we go into the nitty-gritty of the KPIs you should track, let's run through the basics of social media KPIs and how to set one. What are social media KPIs? Social media KPIs, or key performance indicators, are metrics used to measure the effectiveness of social media strategies and activities. These metrics provide insights into various aspects of social media performance, such as audience engagement, content reach, follower growth, and click-through rates.   By tracking and analyzing these KPIs, businesses can evaluate the success of their social media efforts and make data-driven decisions to optimize their strategies. Social media KPIs help businesses understand how well they connect with their target audience and achieve their goals on social media platforms. What is KPI reporting? KPI reporting refers to the process of collecting and analyzing key performance indicators (KPIs) to evaluate the success of a particular strategy or activity. It involves tracking and measuring specific metrics... --- ### Marketing APIs for enterprises to transform marketing operations > How do marketing APIs impact your business? Here is what is APIs, how they work, their role in marketing, and the top APIs to streamline. - Published: 2023-07-18 - Modified: 2024-11-07 - URL: https://sociality.io/blog/marketing-apis-for-enterprises/ - Categories: Insights, Social media analytics, Tools APIs play a critical role in enhancing your day-to-day internet experience. Whether it is finding economical flight tickets, sharing an article from a blog site on your social media account, or using Google Maps to search nearby restaurants or shops, APIs are not only making life easier but also helping businesses enrich the digital experience and accelerate growth.   But what are marketing APIs, and how do they impact your business? This article will briefly discuss APIs, how they work, their role in marketing operations, and some top APIs to transform your marketing operations. So, let’s dive in!   What is an API, and how does it work? API or application programming interface is a way for different software applications to interact and exchange data with each other without intervention from the end-user. If we break down the term, an application can include the apps you use on your smartphones or some other software programs you work with. Usually, developers use APIs to write software (code); hence the term programming and interface represents how you interact with that application. Interestingly, since APIs do all the work in the backdrop, the digital experiences are seamless for the end-users. To understand how an API works, consider a real-life example: ordering food at a restaurant. When you go to a restaurant, you don't go into the kitchen and cook the food yourself. Instead, you interact with the waiter or waitress, who is an intermediary between you and the chef. In this scenario, the... --- ### Sharpen your strategy with social media report templates > Sociality.io.io made different social media templates to save you hours of work which you can access with just one click. - Published: 2023-07-17 - Modified: 2023-08-08 - URL: https://sociality.io/blog/social-media-templates/ - Categories: Insights, Social media analytics, Social media marketing Planning, organizing, scheduling, and reporting... are all part of a digital marketer’s day-to-day job. Often, creating a social media report may feel like doing a whole team’s work, taking a lot of your time and effort. However, it is one of the most critical aspects of monitoring and improving your social media performance. It works as a testament to whether your social media marketing strategies are working or not.   We understand how tedious it is to do everything by yourself especially when it comes to social media reporting. That’s why Sociality. io has compiled different social media templates that you can access with just one click. What you need to know about a social media report A social media report is a reporting document that helps you extract and monitor data from various social media activities and platforms. Depending on what data you want to collect, analyze, and present, it can be simple or complex. For instance, it can be either a simple Excel sheet or a data-rich presentation. Additionally, depending on the audience or goals, you may need to work on multiple social media reports.   Here, it would be a good idea to decide the frequency of social media reporting—weekly, monthly, quarterly, or campaign duration (at the start and at the end).   What is included in a social media report  There is no right or wrong answer to this because social media marketing reports depend on a number of factors. For instance, Who are your audience—clients,... --- ### Instagram DMs on PC: Ultimate guide to master social engagement > No matter how inundated your Instagram DMs may be, mastering social engagement on Instagram via PC can be a breeze with this guide. - Published: 2023-07-11 - Modified: 2023-07-11 - URL: https://sociality.io/blog/how-to-check-and-view-instagram-messages-on-pc/ - Categories: Insights, Instagram, Tips/How to, Tools Let’s admit it - we all get a thrill when we get an Instagram DM. As social media marketers, we come by it naturally; after all, Instagram DMs offer an opportunity to communicate directly with customers, form partnerships with stakeholders, and improve your followers’ user experience.   Of course, a key step in achieving any of these feats is maintaining your inbox by regularly checking your messages. Although checking and replying to Instagram DMs on your phone can grow tedious, there is, fortunately, a much more convenient alternative: checking your DMs on your PC or Mac. Best of all, Instagram’s DM features on PC extend far beyond just checking your message; you can even start group chats, make phone and video calls, share photos, and double-tap to react to responses. Here, we explore all of these features and more, focusing particularly on how to send DMs using different platforms, tips for effective Instagram DM management, and some FAQs you may have about these practices. What does DM mean on Instagram? An Instagram DM is a shortened term for an Instagram direct message. Instagram DMs are private, in-app messages that allow users to share text, photos, posts, videos, Reels, and more. You can find all of your Instagram DMs in the Messages tab (sometimes also referred to as the Instagram Chat tab) in the Instagram app or on the website. Here’s how you can check your Instagram DMs on your PC: Visit the Instagram website and log into your account. On... --- ### 10 Facebook networking tips for mastering the art of building connections > Essential Facebook networking tips you need to know in 2023. By following the tips and strategies, reach your goals and grow your network. - Published: 2023-07-10 - Modified: 2023-07-10 - URL: https://sociality.io/blog/facebook-networking-tips/ - Categories: Facebook, Insights, Social media marketing Facebook is nothing if not resilient. Like a phoenix rising from the social media ashes, every time we count Facebook out as a marketing tool, it surprises us. Despite social media platforms like TikTok and Instagram capturing the attention of young millennials and Gen Z’ers, businesses would be silly to write off the networking power of Facebook. With 2. 9 billion active users every month, platform diversification, and stellar ad opportunities, it remains a powerful tool for your business. If you’re not leveraging its full potential, our guide on Facebook networking tips is for you. We explore everything your business needs to know about Facebook networking, including: Facebook networking tips - Basics Squeezing the most out of Facebook and its networking potential takes planning and a winning strategy. Starting with the basics and working our way to more advanced concepts, we’ve rounded up the essential Facebook networking tips you need to know in 2023. Tip 1: Create a compelling business page The first step toward Meta domination is to design an engaging, sleek, and branded Facebook business page. The page should clearly state all relevant details about your business, including: A concise description of the business An overview of your products and services Updated contact details High-quality, branded visuals  The leading shoe brand Zappos. com is a great example. It uses its Facebook Page to offer continuously exceptional customer service to its 2. 3 million followers. You’ll notice its cover photo is bright, on-brand, and high-quality. It not only grabs... --- ### AI meets marketing: 10 AI marketing tools to transform marketing > AI marketing tools bring automation and scalability, and whether you are using or planning to use these tools, no doubt they're here to stay. - Published: 2023-07-10 - Modified: 2023-07-10 - URL: https://sociality.io/blog/ai-marketing-tools/ - Categories: Insights, Social media marketing, Tools Digital marketers and strategists are no strangers to artificial intelligence for marketing, especially after the unprecedented success of ChatGPT (Open AI). In fact, a 2022 global survey found that 90 percent of marketing professionals in 35 countries relied on AI marketing tools to automate customer interactions. In another statistic, 32 percent of marketers were using AI with marketing automation for paid advertising and personalization of emails and offers.   As the adoption of the technology continues to speed up, let us dive deeper into trending AI marketing tools that can elevate your marketing strategy and efforts.   AI and digital marketing trends AI is revolutionizing digital marketing and has got integrated into display ads, image generation, social media automation, and much more. Here is a look at a few trends in AI for marketers that will dominate the coming years.   1. Chatbots  Chatbots are not new and have been out in the world of business. However, AI-powered chatbots are effective marketing tools that rely on NLP (natural language processing) instead of pre-programmed scripted messages. This technology helps them interpret and comprehend the conversation structure to respond to queries from customers successfully.   As conversational marketing will continue to grow, so will the role of chatbots. With supervised learning, the functioning of chatbots would become seamless and sound more like a human.   2. Smarter content  AI writing tools can help create content that converts and is customer-focused including both long and short-form content, saving time and resources. However, these... --- ### Beyond Beta June 2023 at Sociality.io > Why not acknowledge and celebrate the good news, improvements, and bug fixes of Sociality.io with Beyond Beta June 2023? Uncover now! - Published: 2023-07-06 - Modified: 2023-10-22 - URL: https://sociality.io/blog/beyond-beta-june-2023-at-sociality-io/ - Categories: Beyond beta, Product Happy umbrella cover day ☂️  It is pretty fascinating how human beings have a unique inclination to designate special days for celebrating various things, even umbrella covers. It sounds like we are looking for opportunities to celebrate things. So, why not acknowledge and celebrate the good news, improvements, and bug fixes of Sociality. io? Let’s dive into the details. 🥳 Here is our summary of Beyond Beta June 2023!   PunchBBDO and their Sociality. io experience ✨ We had the incredible opportunity to come together for a remarkable meeting with Bahar Arasan, who has been actively using Sociality. io for an esteemed member of the Omnicom Group Inc – PunchBBDO.   She highlights that “Sociality. io is bright, colorful, not boring, clean, and easy to use. Even if I have a problem or a question about your products, your rapid customer service solves all of them. I am also very happy to receive your weekly newsletters, it’s nice to get the updates. ” We are grateful to Bahar for the amazing conversation about her career, her remarkable team, and her invaluable experience. Delivering the best API services to top agencies and brands worldwide brings us joy. Your trust and support inspire us to continue our journey of excellence. ❤️ You can read the full case study here. 🙌 Home Credit Philippines and their Sociality. io experience ✨ We recently had an incredible meeting with Michael Cruz, an active user of Sociality. io and a valuable member of the #1 fintech... --- ### Design excellence: 30 high-quality free social media icons in 2024 > To save you the trouble of finding high-quality icons, we’ve made a list of 26 of the best free social media icons for your website and email. - Published: 2023-07-05 - Modified: 2023-12-27 - URL: https://sociality.io/blog/26-free-vector-social-media-icons/ - Categories: Insights, Social media marketing Social media icons aren’t just a decorative extra, they play a vital role in your business’s website design and email campaigns. High-quality icons enhance user experience, drive engagement, and establish brand identity, giving your website a polished finish that inspires trust. To help you in your pursuit of design excellence, we’ve compiled the ultimate list of 30 free social media icons tailored for businesses looking to elevate their online presence and forge deeper connections. Why use social media icons? Before we dive into why social media icons are so important for your business, let’s first discuss what they are. Social media icons are buttons you can add to your website or emails that link to your various social profiles or channels, such as Facebook, YouTube, Twitter, Instagram, and LinkedIn.   They can also represent alternative ways to contact you, such as WhatsApp, Facebook Messenger, Skype, or a button for your company phone number or email.   Social media and contact icons are a firm fixture on most modern websites for a number of reasons, including: Better user experience: Using intuitive visual cues guides visitors as they navigate your website, making it easier for them to find and follow your brand. Clear brand identity: Incorporating well-designed social media icons that align with your brand identity establishes a cohesive and familiar brand image that your target audience will recognize instantly. Higher engagement: Social icons encourage visitors to explore and engage with your social media content, driving engagement rates.   Embedding clickable icons... --- ### Meta Pixel (Formerly Facebook Pixel): The ultimate guide for marketers  > Meta Pixel (Facebook Pixel) is a piece of code designed to measure the efficacy of your Facebook ad campaigns by monitoring the action. - Published: 2023-07-04 - Modified: 2023-07-25 - URL: https://sociality.io/blog/facebook-pixel/ - Categories: Facebook, Insights, Tips/How to Anyone who’s on social media knows that Meta is and has long been one of the biggest powerhouses in the industry. As a result, it should come as no surprise that Meta is jam-packed with features that can help take your business’ social media marketing initiatives to the next level. One of the most effective tools? The Meta pixel (formerly known as the Facebook pixel). In this guide, we walk you through the most important details about the Meta pixel, including what it is, how it works, its benefits, and how to use them for your own brand. By better understanding the mysterious world of optimized Meta tools, you can make the most of your marketing dollars and keep up with the future of social media. What is the Facebook Pixel (aka Meta Pixel)? The Meta pixel is a piece of code designed to help you measure the efficacy of your Facebook ad campaigns by monitoring the action(s) users take on your website. Because of its powerful tracking abilities, the Meta pixel is an excellent analytics tool for social media marketers to leverage. You can use the Meta pixel to not only measure the results of your ads but to ensure your ads are being seen by the right audiences and to drive more sales.   How does Meta Pixel work? The Meta pixel uses cookies to track users’ interactions with your business on and off your Meta accounts (which include Facebook and Instagram). You essentially add your Meta pixel... --- ### Custom emoji maker: Tips to create, best practices, and tool suggestions > Uncover our guide to learn everything your business needs to know about creating custom emojis, custom emoji maker, tools, and more. - Published: 2023-06-30 - Modified: 2023-11-16 - URL: https://sociality.io/blog/custom-emoji-maker/ - Categories: Insights, Social media content, Social media marketing You heard it here first: words are so last century. Ok, maybe the art of language isn’t dead just yet, but it’s hard to argue with the rise in popularity of emojis. 🚀 Used to express ideas, emotions, complex concepts, and our individuality, a good emoji can paint a thousand words. And while standard emojis do the trick, sometimes you just need to say it with your own custom emoji.   This guide covers everything your business needs to know about creating custom emojis, including what custom emojis are, 5 of the best emoji makers, tips for creating custom emojis, and best practices when using custom emojis in your social media marketing strategy. Emojis in social media marketing More than just a cute add-on to your social media post or message, emojis have transformed how we communicate online. In fact, 92% of online consumers use emojis. From TikTok to Slack, emojis are being used to grab attention, create a unique user experience, and convey complex concepts in just one character. In this section, we explore how emojis are utilized across the most popular social media platforms on the planet. 🎨 Creative self-expression  Emojis allow users to express their individuality and create connections online. Take the incredibly popular Discord emojis. Discord allows users to create custom, animated emojis that are perfect for sharing in-jokes and fostering a strong sense of community on the platform. 💡 Express ideas in as few characters as possible  With platforms such as TikTok and Twitter setting... --- ### Top 11 free online social media marketing courses in 2024 > Free 11 social media marketing courses for social media specifics that are essential to become up-to-date on social media marketing in 2024. - Published: 2023-06-30 - Modified: 2023-12-27 - URL: https://sociality.io/blog/social-media-marketing-courses/ - Categories: Insights, Social media marketing There are about 4. 89 billion social media users globally, which presents a huge opportunity for businesses—large and small. Digital marketers and social media managers, thus, need to master different skills and be updated on trends and best practices to tap this potential. This is where social media marketing courses can give you the much-needed skill boost.   We have compiled a list of some of the best free online social media marketing courses and certifications to get you started!   What is social media marketing? Social media marketing for businesses is a subset of digital marketing that utilizes social media platforms as a marketing tool to achieve branding and business objectives. Some of the social media marketing platforms include Facebook, Instagram, Twitter, Pinterest, TikTok, YouTube, LinkedIn, Snapchat, and others. Usually, social media marketing involves  promoting your brand selling products or services connecting and engaging with existing customers  attracting new customers  Building and managing communities  driving traffic to your website or business, and much more In summary, it is all about identifying your target audience and connecting with them where they are most active and spending the most time. Usually, the social media strategy for businesses varies based on social networks or platforms.   👉 Keep up with Sociality. io Trends - All-in-one dashboard to keep up with multiple mediums with ease. 7 reasons to have a social media marketing certification A social media marketer needs to be equipped with multiple skills such as copywriting, a knack for design and... --- ### 8 Instagram highlight cover ideas to make your profile shine > Uncover the best aesthetic Instagram highlight cover examples of different styles and find the ones that have inspired us the most. - Published: 2023-06-19 - Modified: 2023-06-19 - URL: https://sociality.io/blog/aesthetic-instagram-highlights-ideas/ - Categories: Insights, Instagram We all know that Instagram is an uber-powerful marketing tool. That’s why it’s so crucial that your business’ Instagram account stands out. One of the best ways to create this refined aesthetic is through the creation of custom Instagram highlights and highlight covers.   Not only does the highlight bar navigate your brand’s media storage, but it is key to its overall Instagram composition. As a result, you’ll want to do everything in your power to make sure yours are as attractive and representative of your brand as possible. Wondering how to create the most eye-catching Instagram highlights for your own business? You’ve come to the right place.   Here, we explore the most important things you need to know about Instagram highlights and highlight covers, and offer some inspiration to guide your creative process. What are Instagram highlights? Instagram highlights are Stories that are pinned to the top of a user’s profile underneath the profile picture and biography. Users can label these highlights with different names, categorizing their Stories as they see fit. Although Stories are typically only visible for 24 hours, the highlights function offers users the opportunity to extend their visibility. This is fantastic for showcasing important content or details about your business on an ongoing basis, such as business hours, key services, or client testimonials. When creating Instagram highlight covers, you’ll need to ensure you format them correctly for optimal results; this includes using high-resolution imagery and creating covers in the right size. You can find... --- ### How to create a successful communication strategy in 2024? > No matter industry, size, and objective, effective communication can do wonders for your business. Crafting your communication strategy now. - Published: 2023-06-13 - Modified: 2023-12-27 - URL: https://sociality.io/blog/communication-strategy/ - Categories: Insights, Social media content, Social media marketing Communication is at the core of everything we do. Whether it’s talking to a close friend, writing an email to a colleague, or replying to a direct message from a customer, communication can make or break any interaction. That’s why it’s so crucial to ensure that we’re not only communicating but communicating effectively.   Fortunately, in business settings, effective communication doesn’t have to be complicated. On the contrary, it can be quite straightforward - as long as you have the right formula. What is this “formula” in question? A communication strategy.   In this guide, we cover the basics of communication strategies to help you better understand and use them. By exploring our guide to create a successful communication strategy in 2024, you’ll be able to create and disseminate impactful messages that resonate with your audience. What is a communication strategy?   Put simply, a communication strategy is a business’ plan for communicating with its target audience(s), often serving as a fundamental component of its marketing activities. A communication strategy - sometimes also known as a communication plan or a communications approach - outlines the brand’s purpose, tasks, and objectives of its messaging. Communication strategies can focus on internal communications, external communications, or both; the differences between these types of communications will be explored in the following section. Internal vs. external communication strategy An internal communication strategy is a communication approach for ideas and information exchange within the organization. In this type of communication strategy, the messaging is typically targeted... --- ### Metaverse Marketing: The future is explained > Explore the big questions like “What is the Metaverse?”, “Why is it the future of marketing?”, and “How does Metaverse marketing work?”.  - Published: 2023-06-12 - Modified: 2023-06-12 - URL: https://sociality.io/blog/metaverse-marketing/ - Categories: Insights, Social media marketing It’s time to leave mundane marketing strategies at the door and enter a world of avatars, pixels, and virtual reality. Once a distant dream, the launch of the Metaverse has made parallel universes a reality. The place where the physical and virtual worlds collide, the Metaverse provides a space where innovation is the currency and users have endless creative control. As we pass through the digital frontier, Metaverse marketing is leading the way. From personalized experiences to immersive shopping to multidimensional shopping, businesses have a lot to gain.   This guide dives deep into everything your business needs to know about Metaverse marketing, including challenges, best practices to follow, and examples of it in action. First up, we explore the big questions like “What is the Metaverse? ”, “Why is it the future of marketing? ”, and “How does Metaverse marketing work? ”.   Strap on your VR goggles, and let’s get started. Understanding the metaverse The metaverse is a virtual reality space that enables people to immerse themselves in a simulated digital environment and interact with each other. Think of it as a shared online world where you can play games, socialize, work, shop, and more. It’s not specific to a single platform or game but rather a series of interconnected virtual spaces, apps, and sites.   So, how does it work? Metaverse users create their own digital avatars and then move around a virtual world (much like they do in the real world). For instance, they can watch... --- ### Safeguarding your socials: 6 practices to ensure your social media security > Social media security has never been more important in today's digital age. implement these strategies to leverage these tools. - Published: 2023-06-12 - Modified: 2023-06-12 - URL: https://sociality.io/blog/social-media-security-guideline/ - Categories: Insights, Social media marketing, Tools Social media is a powerful tool. In our personal and professional lives, social networks help bridge the connection gaps left by geographical and social distances. Have a loved one overseas? Jump on a video call with them via Facebook Messenger. Want to tell your customers about an upcoming sale your business is running? Send your followers a DM on Instagram. The list goes on and on. However, as the adage goes: with great power comes great responsibility. As a social media marketer, you must follow best practices to keep your business’ information safe in the online space.   How can you do that? We’re here to walk you through it. In this guide, we break down everything you need to know about security in social media, including why it’s important, common scams to watch out for, and how to improve your social media security. Why social media security is so important? Social media security refers to all the steps and measures a business or individual takes to protect their social accounts from digital threats, such as hacking, malware, and phishing scams.   While such protective measures have always been important, they are absolutely essential in 2023.   With an increasingly digital world comes increased security risks. Cybercrime is on the rise, with the cost of such activity expected to exceed $8 trillion in 2023. What’s even more concerning is the fact that this figure is expected to grow to $10. 5 trillion by 2025.   Because social networking sites collect... --- ### Beyond Beta May 2023 at Sociality.io > Inspired by these improvements, we have embarked on our own journey of refining and optimizing our tool. Here is Beyond Beta May 2023. - Published: 2023-06-09 - Modified: 2023-06-07 - URL: https://sociality.io/blog/beyond-beta-may-2023-at-sociality-io/ - Categories: Beyond beta, Product Embracing the power of small improvements 🤗 In the dynamic realm of social media, even the smallest improvements can generate a monumental impact on user journeys. Recently, two remarkable enhancements from Instagram and WhatsApp—supporting GIFs in Instagram comments and editable WhatsApp messages—highlighted the transformative potential of seemingly minor changes. Inspired by these improvements, we have embarked on our own journey of refining and optimizing our tool. We are thrilled to present you with an array of small yet powerful improvements that will improve your experience. Let’s discover them together. Here is our summary of Beyond Beta May 2023!   ETI International and their Sociality. io experience ✨ We came together and had an amazing meeting with Yağmur Gökmen, who has been actively using Sociality. io for one of the biggest industrial enterprises of Türkiye - ETI International. She highlights that “The greatest value Sociality. io has given me is the time! Time is the most precious” she says. “I work with many local agencies, and when I report to the board or my superiors; it makes my job very easy to draw the report directly from Sociality. io instead of going through all the presentations prepared by each agency in different templates. ” she continues. We are happy to be a part of this international journey of one of Türkiye’s most-loved brands, ETI, and to collaborate with people like Yagmur! You can read the full case study here. 🙌 Instagram Story publishing is one click away with Sociality. io 🎉... --- ### 2024 Facebook cover photo size guide (+ 5 best practices) > Appealing Facebook cover photo is essential for businesses and to make a great first impression. Uncover 2024 Facebook cover photo size guide. - Published: 2023-06-07 - Modified: 2023-12-27 - URL: https://sociality.io/blog/facebook-cover-photo-size/ - Categories: Facebook, Insights, Social media marketing In the world of social media, first impressions are everything. With millions of users scrolling through their Facebook newsfeeds every day, it's important to make sure that your profile stands out. One of the best ways to do this is by creating a visually appealing and engaging Facebook cover photo.   But with so many changes and updates happening on the platform, it can be hard to keep up with the latest size and design requirements. In this article, we'll take a look at the 2024 Facebook cover photo size guide, as well as 5 best practices to help you create a cover photo that stands out. What’s the ideal Facebook cover photo size? The ideal Facebook cover photo size is 820 pixels wide by 312 pixels tall on desktop and 640 pixels wide by 360 pixels tall on mobile. It's important to note that Facebook will automatically resize your cover photo to fit the dimensions of its platform, so make sure your image is high-quality and visually appealing in all sizes. It's also a good idea to preview your cover photo on both desktop and mobile devices to ensure that it looks great across all platforms. Some other specifications you should be aware of include: Your cover photo should be at least 400 pixels wide and 150 pixels tall. This is the minimum size requirement for a Facebook cover photo, so any photo that is smaller than this will be automatically stretched to fit. Upload your cover photos as... --- ### The future of social media: Revolutionary changes and predictions > Social media changes quickly and no one can say what the future of social media will be. Let’s unravel the changes and predictions now! - Published: 2023-06-07 - Modified: 2023-06-07 - URL: https://sociality.io/blog/future-of-social-media/ - Categories: Insights, Social media marketing Be it marketers, businesses, or users—everyone wants to stay on top of the trends, and for that matter, the future of social media continues to command attention. Incessant changes and updates across social media platforms have transformed the way we do business and communicate. So, what does the future hold? How can you stay up to speed? Let’s unravel the changes and predictions that can impact you and your business in the time to come.   A brief history of social media and how important it is in 2023 The human need to connect and communicate coupled with the advances in digital media has fueled the growth and use of social media.   So, when did social media become popular? Here’s how it all started.   SixDegrees. com is considered the first true social media site that started in 1997. It marked the beginning of social media platforms. Users could create a profile page. Make a list of connections, and send messages. It had around a million users before being shut down in 2000-01. During the same time, AmIHotorNot. com was launched on which users submitted their photos to be rated by others. It’s currently promoted as Chat and Date.   Friendsters was launched in 2002 that allowed users to create a profile, add status updates, and display mood. However, an unprecedented rise in traffic impacted the functioning and the users, forcing people to eventually move away from the platform.   As a direct competition to Friendsters, MySpace was started... --- ### Viral marketing 101: Definition, examples, and where to start in 2024 > Viral marketing is always unpredictable. Uncover what it is, the best examples, and more. Find out if it’s still working in 2024. - Published: 2023-06-07 - Modified: 2023-12-27 - URL: https://sociality.io/blog/social-media-viral-marketing/ - Categories: Insights, Social media marketing Millions of people hearing about your brand for free is every brand’s dream. But before you rush to your marketing team and demand, “One viral content to go, please,” let’s dive deeper into the phenomenon. Stick with us to understand how viral marketing works and how to make the success of other brands repeatable and applicable to your marketing campaigns. Also, together we will find out if it’s still working in 2024. What is viral marketing? Let’s start with a quick definition of viral marketing: Viral marketing, also known as word-of-mouth marketing, is when your immediate audience or users of your product/ service decide to voluntarily share, distribute or talk about your product, content, or brand. To bring this definition home, think about how word of mouth works offline. Customers use a product/service and practically become unpaid salespeople for that brand. They don’t hesitate to share this newfound solution with their friends and family. Now, the internet is the world’s marketplace, and content is the accepted currency. It’s how brands talk to their audience, inform, educate, or entertain them. So what is viral content? Viral content is a magic video, photo, tweet, etc. , that instantly becomes popular on the internet and is shared by everyone. Viral marketing aims to use the same principle to promote a brand.   The term “going viral” depicts the speed at which such content spreads like wildfire from person to person on the Internet. The method of promotion relies heavily on people willingly distributing... --- ### Instagram Shop 101: Best practices to master your brand > Instagram Shop: A feature on Instagram that allows you to meet your target audience right where they are. Uncover details now! - Published: 2023-05-26 - Modified: 2023-07-25 - URL: https://sociality.io/blog/instagram-shop/ - Categories: Insights, Instagram, Social media marketing When it comes to online shopping, having a great product is not all you need to sell. Asking a potential customer to go through many web pages and fill in unnecessary information can be the simple reason why they churn.   The best thing you can do to avoid this is to make the shopping process as seamless as possible and remove any doubts about your authenticity even before those thoughts come up in the minds of your customers. But how do you do this? Enter Instagram shop.   A feature on Instagram that allows you to meet your target audience right where they are. Why wait for potential customers to find you when you can use the Instagram shopping feature to showcase your product as they scroll through funny reels and pictures of their loved ones? With Instagram Shop, you can create a smooth shopping experience that drives sales and increases customer engagement. But where do you start? This guide will take you through setting up your Instagram Shop and share some best practices to help you master your business. What is Instagram shop? Instagram Shop is a feature on the Instagram app that allows businesses to set up an online storefront within the app. It is a convenient way for businesses to showcase their products and services to Instagram users, who can then browse, purchase, and save items without leaving the app. This feature allows businesses to create product catalogues, tag products in their posts and stories, and... --- ### Content moderation in the age of social media: Challenges, best practices and more > Content moderation refers to the practice of monitoring, reviewing, and editing user-generated content on digital platforms. Read for more. - Published: 2023-05-26 - Modified: 2023-05-26 - URL: https://sociality.io/blog/content-moderation/ - Categories: Insights, Social media content, Social media marketing Social media is constantly evolving. Words and images that seem harmless today can be interpreted differently later. This places a responsibility on brands to constantly evolve their content moderation strategies to be in sync with what is acceptable in society. They need to find the right balance between free speech and harmful speech.   Striking this balance can be tricky. That's why we've written this guide on content moderation to help you know how far is too far when it comes to content moderation. In this guide, we talk about content moderation, the challenges of the social media age, and best practices to ensure you get the best out of your moderation efforts. Let's get right into it. What is content moderation? Content moderation refers to the practice of monitoring, reviewing, and editing user-generated content on digital platforms to ensure that it complies with the platform's guidelines and policies.   It is usually done to prevent harmful or offensive content from being posted while promoting constructive and respectful discourse. In the age of social media, where users have more freedom to share and express themselves, content moderation is not negotiable. This is why social media platforms have rules and regulations for what constitutes appropriate content. Content that violates these rules can include hate speech, cyberbullying, sexually explicit content, spam, and misinformation. Moderators review and remove content that violates these guidelines and policies to maintain a safe and respectful online community for all users. How is content moderation done? Content moderation... --- ### What is CPM (cost per mille), and why should you care about it? > CPM is a valuable pricing model for marketers and advertisers that gives you accurate information on the impression of your ad campaign. - Published: 2023-05-25 - Modified: 2023-05-25 - URL: https://sociality.io/blog/cost-per-mille-cpm/ - Categories: Insights, Social media analytics, Social media marketing When you run digital campaigns, you need to know their impact on your target audience. It is equally important to know how to make use of your budget so that your campaign is seen by the people you want. This is where CPM or cost per mille can prove very useful. As online advertising continues to grow, it is time you should know about CPM, how it is calculated, and what you can do to get the best CPM. So, let’s get started. CPM meaning: What does CPM stand for? CPM is one of the most commonly used models for pricing advertisements in digital marketing and relies on impressions or ad views. The CPM pricing structure is particularly important for companies that have affiliate networks. Platforms such as Facebook and Google Display Network (GDN) offer options for CPM bidding. CPM definition CPM stands for cost per mille or cost per thousand. It is a paid advertising model which denotes the price of 1,000 impressions of your advertisement on a webpage. In Latin, mille stands for thousand. Impressions here means when a person sees or engages with your advertisement on marketing platforms, search engines, or social media. Simply put, impressions indicate how often your advertisement is shown on a web page. For instance, if the CPM is $2. 5, it means that a marketer or an advertiser must pay $2. 5 for every 1,000 impressions of the digital ad. CPM vs. PPC vs. CPA CPM is not the only pricing model.... --- ### Exploring Metaverse games: Enter the next dimension with 10 Metaverse games > Metaverse games are the future of gaming. You can have a look at the list of the top 10 Metaverse games we have compiled for you! - Published: 2023-05-21 - Modified: 2023-05-21 - URL: https://sociality.io/blog/metaverse-games/ - Categories: Insights, Social media marketing The concept of the Metaverse has gained popularity in recent years. With industry experts calling it the future of the internet, it is transforming the gaming landscape by providing immersive, lifelike experiences. In fact, according to a recent report, the market size of Metaverse gaming is expected to reach USD 163. 4 billion and the number of users to reach 433. 9 million by 2030—and these numbers are too big to ignore. So, let us explore Metaverse games and enter a world where imagination knows no bounds!   What are Metaverse games, and how do they work? You can imagine the Metaverse as a shared, three-dimensional virtual space that exists in parallel to or merges with the physical world. Augmented reality (AR) and virtual reality (VR) help create these virtual universes which are accessible through special devices and wherein you can work, buy and sell digital assets, celebrate, socialize, build characters with life, and much more! In fact, tech experts define it as something that never pauses, ends, or resets.   What do Metaverse games look like?   While the Metaverse is being explored by brands and businesses in various ways, gaming has gained much popularity. In Metaverse games, players can interact in real-time in a competitive environment and immerse themselves in an alternate reality. Usually, players get an avatar that is different from traditional digital game profiles. These avatars can not only play games but also join communities, make connections, etc. The players can play against artificial intelligence (AI)... --- ### WeChat marketing 101: How to use WeChat for business > WeChat can be your brand’s secret weapon to reach the target audience in China. Uncover the whats, whys, and hows of WeChat marketing now. - Published: 2023-05-18 - Modified: 2024-02-29 - URL: https://sociality.io/blog/wechat-marketing/ - Categories: Insights, Social media marketing Boasting over one billion active users worldwide, WeChat is one of the most-used social media messaging apps on the planet. And before you write it off as just another app for sharing memes with friends and family, you should know that it’s also a powerful marketing tool. Not only can businesses use it to engage with customers, boost brand awareness, and drive sales, but it’s also an excellent tool for tapping into the largest online market on the planet. So yes, WeChat could be your brand’s secret weapon to reach your target audience in China. This guide breaks down the whats, whys, and hows of WeChat, including: What is WeChat, and how does it work? Before we dive into how it can power your marketing efforts, let’s start with the basics: What is WeChat?   WeChat burst onto the scene back in 2011 when it was launched by Chinese tech leader Tencent. Since then, it has evolved from a simple messaging app to a fully-featured social media platform. A sort of one-stop-shop, if you will. Bearing in mind that platforms such as Facebook are banned in China, WeChat filled a huge gap in the market and quickly became a key business and comms tool. So, what does WeChat social media actually do? A lot. Here are the main features WeChat offers: Video and voice calling Social media messaging Picture messaging Location sharing Mini-games Story feature called “WeChat Moments. ” A standout feature of the app is “WeChat Out,” which allows... --- ### TikTok Text to Speech: A game-changing feature to use > TikTok Text-to-Speech (TTS) is a new accessibility feature that enables creators to add automated voiceover to their videos. Uncover more! - Published: 2023-05-16 - Modified: 2023-09-19 - URL: https://sociality.io/blog/tiktok-text-to-speech/ - Categories: Insights, TikTok With one hundred and fifty million monthly active users in the US alone, it’s hardly surprising so many businesses are leveraging the platform to reach new audiences. However, so much competition can make it tough for brands to stand out from the crowd. If you’re looking to amp up your company’s TikTok game, the new text-to-speech feature could be a game-changer.   Sure, your social media manager may have a nice voice. But imagine Morgan Freeman narrating your next product launch video. Or an alien announcing your next out-of-this-world flash sale. The sky’s the limit with TikTok text-to-speech, and we can’t wait to see what the brilliant minds of the TokVerse come up with. Keep reading to find out everything your need to know about this game-changing new feature, including: What is TikTok Text-to-Speech? TikTok Text-to-Speech (TTS) is a new accessibility feature that enables creators to add an automated voiceover to their videos. Creators simply type the text they want to convert to speech, select the language, and the TikTok voice. Then, the TikTok voice generator narrates the captions.   It essentially means users can add voiceovers to their videos without needing to record their own audio. There are currently four voices available on TikTok's tex-to-speech feature, so you can choose the one that aligns best with your content and brand identity. The four voices are: Standard: The default Siri-esque voice, it has a neutral tone making it suitable for most types of content.   Computer: A more robotic voice... --- ### TBT meaning: Throwback Thursday ideas for social media > Discover TBT meaning and nostalgia-based marketing. Check out excellent ideas to successfully run the best social media campaigns.  - Published: 2023-05-16 - Modified: 2023-05-16 - URL: https://sociality.io/blog/tbt-meaning-on-social-media/ - Categories: Insights, Social media content, Social media marketing It’s no secret that, as human beings, we’re inherently prone to nostalgia. Our fondest memories and feelings live on in our minds and, understandably, we periodically find ourselves longing for those moments. That’s why it’s no surprise that nostalgia is strongly rooted in the social media landscape we know today. In many ways, nostalgia helps us establish feelings of social connectedness because it’s one of the core emotions we all share. Of course, social connection is also one of the core functions of social media. An excellent tactic for tapping into these feelings of nostalgia on social media is through the use of the Throwback Thursday hashtag (#TBT). What is TBT? Where did it come from, and how can you use it? In this guide, we answer all these questions and more. Here you’ll learn all about the TBT meaning, its history, why you should use it, and some uber-creative Throwback Thursday ideas you can integrate into your social media content plan. What does TBT mean? Let’s start with the basics, the first being the #TBT meaning. The acronym TBT stands for Throwback Thursday, with its hashtag being one of the most widely used in the history of social media. This social media phenomenon sees users sharing old content - be it images, videos, audio, or text excerpts - and using the hashtag #TBT to reminisce on that period of time.   Recalling past moments, particularly significant ones, helps evoke fellow users’ feelings of nostalgia. As a result, businesses are... --- ### Beyond Beta April 2023 at Sociality.io > The world of social media is constantly changing and evolving, and we're no exception. Here is our summary: Beyond Beta April 2023 ❤️‍🔥 - Published: 2023-05-11 - Modified: 2023-05-08 - URL: https://sociality.io/blog/beyond-beta-april-2023-at-sociality-io/ - Categories: Beyond beta, Product Barcelona – more than a city in Spain! Meta was working on a Twitter alternative codenamed “P92”. Well, P92 has a real name now, “Barcelona,” and it’s coming along fast. Whether this is the official name of the app or an updated codename for the project is yet to be determined. 👀 We will be experimenting with the born of a social platform one more time with Barcelona. Let’s see if this will be a new TikTok or take its place in the history of forgotten social platforms. Only time will tell, but it is exciting to witness and see where it leads us. 🙃 The world of social media is constantly changing and evolving, and we're no exception. We've been hard at work improving your social media management experience with Sociality. io! Keep reading to find out what we've done to make things even better. ❤️ 🔥 Here is our summary of Beyond Beta April 2023! ✨ ✨ Analog Media and their Sociality. io experience ✨ 💬 We had a fantastic conversation with Ricardo Otero, who has been actively using Sociality. io for his boutique digital agency - Analog Media. 💫 He highlights that "The main reason for choosing Sociality. io was your Competitor Analysis tool, where I get to go back in time and export that previous data before I even signed up for it. This tool has helped me not to be afraid to take any clients from different sectors! ” Get insight deep into the market... --- ### How to add a link to an Instagram Story in 2024 > In this guide, we take a look at the most important processes, features, and FAQs of how to add link to Instagram Story. Read for more now! - Published: 2023-05-10 - Modified: 2023-12-27 - URL: https://sociality.io/blog/how-to-add-link-to-instagram-story/ - Categories: Insights, Instagram, Tips/How to In the realm of social media marketing, Instagram is one of the most important tools at your disposal. Want to show your products to your customers? A visual-rich platform like Instagram is perfect for doing exactly that. Hoping to boost your social media engagement levels? Instagram could be the ticket, particularly since Instagram delivers 58 times more engagement per follower than Facebook and 150 times more than Twitter. Instagram also boasts several features that are especially helpful for social media marketers, with one of the most valuable being Instagram Story. Stories are so powerful from a marketing standpoint because they’re easy to use and offer a unique opportunity to engage directly with followers. Most importantly, they allow you to drive traffic directly to your website with the help of links. In this guide, we take a look at the most important processes, features, and FAQs of Instagram Story links that you need to know. How to add a link to your Instagram Story Let’s start with the basics: How to add a link to your Instagram Story. Simply follow the steps below to take advantage of this tool: Once you’ve prepped your Instagram Story and you’re happy with how it’s looking, click the Sticker icon in the top-right corner of your screen. From the options that appear, click on Link. Paste the URL you would like to direct users to.   If you’d like to change the sticker text, click the Customize sticker text section. Type in the text you’d... --- ### GIFs explained: How to make a GIF for 5 different formats and more > Everything to know about GIFs, including what they are, how to make a GIF, and how they can level up your social media marketing endeavors. - Published: 2023-05-10 - Modified: 2023-05-10 - URL: https://sociality.io/blog/how-to-make-a-gif/ - Categories: Insights, Social media content, Social media marketing, Tips/How to Simple yet effective GIFs are a creative and eye-catching way of promoting your brand on social media. Although they are now seen as a key part of Internet culture, GIFs have seen something a significant evolution since first emerging in the late 1980s. They were around in the age of Netscape (one of the world’s earliest web browsers) and through the years of Web 2. 0 - but it wasn’t until the boom in social media platforms that GIFs truly rose to prominence. Now, we see them nearly everywhere on social media, from your mom’s Facebook page to your favorite brand’s Instagram feed. As a result, you may be eager to use GIFs in your own social media marketing initiatives. If so, you’ve come to the right place. This guide will explain everything you need to know about GIFs, including what they are, how to make them, and how they can level up your social media marketing endeavors. What is a GIF? First and foremost, it’s crucial to understand what a GIF is. The acronym GIF stands for Graphics Interchange Format. In essence, a GIF is a series of image files - static and/or graphic - that are combined in a loop format. Therefore, what you end up seeing is a short, silent “video” that repeats infinitely.   GIFs have been on the Internet for over 35 years now, with the first-ever GIF traced back to 1987. The team at CompuServe - an American online service provider - was looking... --- ### 50+ Instagram bio ideas to get inspiration for your business profile > Why a good Instagram bio is essential for your business profile, along with tips for how to write one, 50+ Instagram bio ideas and more! - Published: 2023-05-05 - Modified: 2023-05-05 - URL: https://sociality.io/blog/instagram-bio-ideas/ - Categories: Insights, Instagram, Social media content As a business looking to build its online presence, you likely have a profile — or several — on Instagram. But is your profile catching the attention of your target audience and converting them to followers? With so much competition, you need a killer bio in your profile if you want to grow your Instagram followers and boost engagement.   In this guide, you’ll learn why a good Instagram bio is essential for your business profile, along with tips for how to write one. You can also take inspiration from 50+ examples and templates for your Instagram bio to garner the results you want. What is an Instagram Bio? An Instagram bio is a short piece of text at the top of a profile page that introduces your brand’s page and grabs users’ attention. It’s the first impression potential new followers (and customers) have of your brand and profile.   Now we know the bio meaning, here are some of the important things to bear in mind. Firstly, Instagram bios can be a maximum of one hundred and fifty characters, so choose your words wisely. As well as your business name, username, and description, you can also include one link to your website, landing page, or other social media account.   Now let’s look at why your brand’s Insta bio matters. Why is your Instagram bio so important? Your Instagram bio doesn’t take up much space, but it has a big impact. It’s the first thing your potential customers see... --- ### Instagram Story hacks to make your Instagram Stories POP > Instagram stories are ideal for engaging followers, sharing raw content, and having fun. Uncover Instagram story hacks now! Read for more. - Published: 2023-04-22 - Modified: 2023-04-24 - URL: https://sociality.io/blog/instagram-story-hacks/ - Categories: Insights, Instagram, Social media content, Social media marketing Let us paint a picture for you. You’re mindlessly doom-scrolling through your Instagram stories after a long day when all of a sudden, a splash of color and creativity (and maybe a catchy tune) grabs your attention. You immediately stop in your tracks to admire the clever content and probably hit the follow button too. This is the power of an excellent Instagram story.   If your business wants to win new followers and engage its existing ones, it’s time to get creative with your IG stories. After all, with over 500 million daily active users, you’ve got to think outside of the box if you want your content to stand out from the crowd. This article covers everything your business needs to know to make your Instagram stories pop, including: What is an Instagram story? How to add a storyActionable hacks to improve your IG stories Let’s get started. What is an Instagram story? An Instagram story is a feature within the app that enables users to share content with their followers for 24 hours. The content can be photos, videos, or text and will disappear from your profile 24 hours after you post it (unless you choose to save it as a Highlight).   For brands, Insta stories are a fresh way to share more informal content, such as behind-the-scenes clips, Q&A sessions, and even product demos. It’s an engaging method to connect with users in an authentic and interactive way,  Stories are fast becoming one of the... --- ### Direct Message (DM) explained: Details and best practices for social DM > Direct message can be a powerful tool in improving your brand’s image when used the right way. Discover our article to learn more about DMs. - Published: 2023-04-22 - Modified: 2023-04-22 - URL: https://sociality.io/blog/direct-message/ - Categories: Community management, Insights, Social media content, Social media marketing Writing emails or calling the hotline number to enquire about products or services seem to be passe. With DMs or direct messages taking the limelight as the preferred method of communication between a business and customers, it is right to say that social platforms are changing the face of customer relationship management. In fact, according to a survey by Intercom, about 60% of the respondents across all generations wished that businesses would use DMs or text messages to communicate with them.   So, let us get started on DMs and the best practices to keep your customers happy.   What is a Direct Message? A direct message or DM is a type of private communication between social media users. That means the messages exchanged are out of the public eye and are only visible to the sender and the recipient. A majority of businesses with an online presence often use DMs to address concerns, resolve disputes, and answer queries related to products, orders, and much more.   Here’s how using DMs can benefit your brand.   Increase your networking and access to useful contacts by connecting with different brands, influencers, or brand ambassadors.  Enhance customer experience by enabling customers to get in touch with you directly to help them effectively and quickly with their queries. You may also consider using chatbots for the same.  Improve customer engagement by giving them a more personalized and private way to communicate that is beyond emails and phone calls.  Develop meaningful and lasting relationships... --- ### Beyond Beta March 2023 at Sociality.io > As the flowers bloom and the trees bud, let's take inspiration from nature and keep pushing forward. Uncover Sociality.io March 2023 now! - Published: 2023-04-13 - Modified: 2023-04-13 - URL: https://sociality.io/blog/beyond-beta-march-2023-at-sociality-io/ - Categories: Beyond beta, Product Nothing ever seems impossible in spring, you know! Spring is here, and it comes with the promise of new beginnings and fresh opportunities for all of us. 🌈 It's a time of renewal when the world sheds its winter coat and blossoms into something beautiful. 🌱 Spring brings a sense of hope and possibility, a chance to start fresh and set new goals. It's a time to leave behind what no longer serves us and embrace the opportunities ahead. 💪 So, let's embrace the soul of spring and use it to fuel our drive for success. 🌻 As the flowers bloom and the trees bud, let's take inspiration from nature and keep pushing forward towards our goals. With the right mindset and willingness to adapt, this spring could be the start of something amazing! 🚀 Here is our spring inspired summary of Sociality. io March 2023! ✨ Trends is updated and live now! 🤩 We are excited to announce that after putting in a lot of hard work, Trends is finally live! 🎉 We've been working tirelessly to make Trends better by adding new sources and features which allow you to track and monitor different media channels/mediums all in one dashboard. With Trends, you'll be able to stay on top of all your projects effortlessly and get more done in less time. Whether you're tracking social media, forums, or major mediums, our dashboard makes it easy to keep up with the latest trends and stay ahead of the competition. 🚀 ... --- ### Instagram trending Reels songs for marketers to try in 2024 > How do you find these trending Reels songs? How do you know when a sound is already trending (or will soon start trending)? Uncover more now! - Published: 2023-03-30 - Modified: 2023-12-27 - URL: https://sociality.io/blog/trending-reels-songs/ - Categories: Insights, Instagram, Social media content Here is a scenario many social media marketers are familiar with:  You are scrolling through your Instagram Reels analytics report, and you notice a few Reels that make you feel like the best marketer to ever exist. The number of plays on those Reels is way above your regular numbers. When the euphoria wanes, your marketing guts begin to tell you the Reels did such numbers because of the sound you used, but guts hardly hold any water, especially to the people you are reporting to. You want to put this thesis you feel in your guts to the test and have the numbers to support it. You decide to be more strategic with your upcoming reels and want to deliberately add trending sounds to some of your Reels to see the result. How do you find these trending sounds? How do you know when a sound is already trending(or will soon start trending)? How do you find the perfect song that suits the mood of your reel or the message you are trying to pass across to your audience? This article will answer all those questions. So let's get right into it! Why you should use Trending songs in your Instagram Reels Just in case you are caught in two minds as to the benefits of including trending sounds in your Reel, let's get that sorted right away, so we can move on. Using trending songs is how you put your best foot forward while waiting for the vehicle... --- ### The ultimate guideline to growing your followers on Instagram (without buying followers) > Growing your Instagram profile is a challenge. Uncover how to organically grow your Instagram followers in your own phase. Discover now! - Published: 2023-03-30 - Modified: 2023-07-25 - URL: https://sociality.io/blog/growing-followers-on-instagram/ - Categories: Insights, Instagram, Social media marketing Fact: over 93% of businesses use social media to market, engage, and connect with their audiences. And while building a strong social media presence is crucial to business success, a lot of brands get overwhelmed and caught up in the pursuit of gaining followers. We have all been there, and we all have seen businesses get too excited about hitting their first 10K followers. But why do some business profiles grow followers on Instagram exponentially while others struggle to reach a thousand subscribers? In this article, you will learn how to organically grow your Instagram followers in your own phase. Why followers matter on Instagram and how to grow your business on Instagram? So, why does your follower count on Instagram matter? When done right (read: without buying fake ones), growing your followers on Instagram can do wonders for your business. Here are just a few reasons why Instagram organic growth matters. Boost brand visibility: More followers equals more chance your content will be pushed out to a wider audience on the platform. It may even help you land a spot on the Instagram Explore page. Social proof: Taking time to grow your socials will help to social-proof your brand. Users tend to have more confidence and trust in brands with big followings, making them more likely to engage and follow them too. Showcase your products and services: 73. 4% of users follow a brand due to interest in its product or service, while 58. 8% are more interested in... --- ### Mastering social media trends with Sociality.io Trends: Your guide to staying ahead > These are the top social media trends that will help you build a strong brand image and connect with your audience in 2024. - Published: 2023-03-22 - Modified: 2023-12-27 - URL: https://sociality.io/blog/social-media-trends/ - Categories: Insights, Social media marketing Tired of watching your competitors dominate social media with their viral campaigns and compelling content? We don’t blame you. Fortunately, mastering social media trends and strategies can help you stay ahead of the game and be the envy of your competitors. Social media is no longer just for sharing cat memes and exchanging birthday wishes. With over 4. 5 billion global users, it’s now the biggest and best marketing tool around. That said, with so many businesses leveraging its selling power, keeping on top of the latest social media trends is a challenge. That’s where Sociality. io Trends comes in. Our ultimate guide shows you everything you need to know to master social media trends and win your market. So, buckle up because we’re covering: What are social media trends, and why do they matter? Social media trends are users’ patterns and behaviors on social media platforms, including the type of content they post, the platforms they use, and the challenges and hashtags they utilize. So why do they matter? Well, they offer insight into different audiences, and this allows businesses to better understand their target demographic and tailor their social media campaigns accordingly. Staying on top of the latest trends and social media news gives brands a competitive edge because it keeps you ahead of the curve when it comes to going viral, building communities, and growing your following. If we dig a little deeper, social media trends reflect broader social and cultural trends so that brands can stay... --- ### Get noticed on Instagram: The ultimate guide for creating killer Instagram Collab post > An Instagram Collab allows you and one other Instagram user to share the same post to your separate audiences. - Published: 2023-03-16 - Modified: 2023-03-16 - URL: https://sociality.io/blog/instagram-collab-post/ - Categories: Insights, Instagram, Social media content, Social media marketing Why show up in one place when you can be in two? That’s the promise of Instagram Collab posts. This Instagram feature lets two users share the same post to their separate audiences, thereby increasing the visibility each user gets. Have you tried Instagram Collab posts yet? In this article, we’ll dive into what they are all about, their benefits, and how you can use them to achieve your social media strategy goals. What is an Instagram collab post? An Instagram collab post is a feature that allows two Instagram users to share the same post to their timelines. These posts do not just appear on two different profiles, they also share the same engagement numbers – likes, comments, and shares. This feature is an organic way to get your content seen by more people and build genuine relationships with other Instagram creators and brands along the way. For now, Instagram Collab posts have a few limitations. For instance, you can only use them in your feed and Reels section. Also, you are only allowed to collaborate with one Instagram brand or creator per post. But even with these, Instagram collab posts still possess benefits that you can’t ignore. Benefits of using the Instagram Collab feature There are 4 main benefits of using an Instagram collab post. Increased reachImproved engagementBuilds credibilityCost-effective marketing Increased reach The more people you can reach on Instagram, the greater your chances of winning over new fans. An Instagram Collab post lets you get in front... --- ### National Boyfriend Day: When is it and how to celebrate > Celebrated across the globe in October, National Boyfriend Day can ramp up your social media pages and increase engagement. Uncover now! - Published: 2023-03-16 - Modified: 2023-03-16 - URL: https://sociality.io/blog/national-boyfriend-day/ - Categories: Insights, Social media content, Social media marketing Want to show love and appreciation for a special person in life? What’s a better way than celebrating a day dedicated to them—National Boyfriend Day! Celebrated across the globe in the month of October, National BF Day can also be an opportunity for businesses to ramp up their social media pages and increase engagement.   Know more about boyfriend’s day and how to celebrate it. What is National Boyfriend Day? National Boyfriend Day is celebrated in October every year. This day lets you take notice of the person who holds a special place in your heart and showcase how much your boyfriend means to you. When is National Boyfriend Day? National Boyfriend Day is celebrated on October 3.   You may also celebrate the love for your girlfriend on National Girlfriend Day which falls on August 1 every year.   History of National Boyfriend Day Although there is no official information on how this day was initiated, it all started with the internet in 2014. Some internet users created this phenomenon around that time. The initial reference to Boyfriend Day dates back to October 4, 2014, and it was by March 2016, that the day gained popularity with 46,000+ tweets.   5 Ways to celebrate National Boyfriend Day Looking for ideas to make National BF Day special for him. There are a number of ways to make this day memorable. Here are some ways to get you started.   1. Plan a special date Move beyond your normal dates and... --- ### 2024 Instagram algorithm explained: Ways to hack the algorithm > Mastering the Instagram algorithm may seem like a daunting task at first. However, we got you covered with our ultimate guide. Uncover now! - Published: 2023-03-15 - Modified: 2023-12-27 - URL: https://sociality.io/blog/instagram-algorithm/ - Categories: Insights, Instagram, Social media marketing Hoping to get more eyes on your Instagram content this year? The key to your success lies in understanding one very important element of the app: its algorithm. Powerful and transformative, the Instagram algorithm can be tricky to understand - and even more difficult to master.   Thankfully, it’s far from impossible, especially with the help of this go-to guide which answers your most salient questions about the Instagram algorithm: what it is, how it works, and most importantly, how to hack it in 2024. What is the Instagram algorithm? Every social media platform abides by its own algorithm - and Instagram is no exception. In essence, the Instagram algorithm is the set of rules that dictates how the platform ranks content and monitors user behavior to serve users content that aligns with their interests. Although it is typically referred to as a single algorithm, Instagram actually uses an array of algorithms and processes to personalize content in this way for individual users.   In this guide, we’ll explore the algorithms used by the app’s various functions and sections, including Instagram Reels, Instagram Stories, and the Instagram Feed. How does the Instagram algorithm work? Over the years, we’ve seen numerous Instagram changes, many of which have related directly to the app’s algorithm(s). Therefore, the app has functioned slightly differently at different points in time.   Additionally, as we mentioned previously, the algorithms vary across app functions. However, they all share the same goal of delivering content that users will find... --- ### Glossary: Marketing funnel from top to bottom > Getting your head around the marketing funnel is critical if your business is looking to grow its customer base and drive sales. Let's learn! - Published: 2023-03-09 - Modified: 2023-03-09 - URL: https://sociality.io/blog/marketing-funnel/ - Categories: Glossary, Insights, Social media marketing Attracting and converting customers is a top priority for just about every business on the planet. But, considering 96% of visitors to your website isn't ready to make a purchase, this can be tricky. That’s where a marketing funnel comes in.   Also known as a sales funnel, it acts as a visual representation of the journey your customers take. Starting from when they first become aware of your brand all the way until they buy your product or service. It’s essentially your best way to nurture leads and convert them into sales. Don’t just take our word for it.   A recent HubSpot study revealed businesses with a structured marketing funnel are 33% more likely to close sales. This makes it pretty clear how important that funnel really is. Our glossary breaks down the marketing funnel fundamentals, including: What a marketing funnel isTypes of funnelsMarketing funnel stagesSales funnel strategiesActionable tips on how to optimize each stage of the sales funnel Whether you’re a novice or a seasoned pro, we’re sharing valuable insights that will redefine your marketing strategy. First things first: What is a marketing funnel? What is a marketing funnel? Every customer goes on a journey with your brand. From initial brand awareness to final purchase, a digital marketing funnel depicts each stage of this process.   So what is a marketing funnel? Well, first, let’s think about a funnel. A funnel is wider at the top and slimmer at the bottom. This is an effective analogy because... --- ### Beyond Beta February 2023 at Sociality.io > Let's honor the courageous women who have paved the way for progress and inspired future generations in Sociality.io February 2023! - Published: 2023-03-09 - Modified: 2023-03-09 - URL: https://sociality.io/blog/beyond-beta-february-2023-at-sociality-io/ - Categories: Beyond beta, Product Happy International Women's Day! 🎉 International Women's Day is celebrated on March 8th every year. Yesterday, we celebrated the achievements of women around the world and recognized the ongoing fight for gender equality. 💪🏼🌍 Let's honor the courageous women who have paved the way for progress and inspired future generations. Together, we can build a world where every woman is valued, respected, and empowered to reach her full potential. ✊🏼💜 Here is our inspired summary: Sociality. io in February 2023 🤗 Sneak peek: Trends v2 🤩 Remember our previous Beyond Beta announcement about our side project, Trends? 👀 Well, the wait is almost over! 🎉 Our team has been working tirelessly to bring you the latest and greatest in trend-tracking technology, and we're excited to announce that we're this 🤏🏻 close to launching Trends v2! ⏳ Thank you for your patience, and stay tuned for the big reveal. 😊 Trust us, it will be worth the wait!   How to leverage from Trends:  🚀 Stay ahead of the curve and on top of the latest social media trends with us. 👉🏼 Be one step ahead of the game and in the know. 🔥 Know exactly what's hot and what's not on social media to keep your accounts on point. 📈 Get real-time updates on the latest trends to keep your followers engaged and your social media game strong. Optimizations are continuing 🔧👨 💻 At Sociality. io, we're dedicated to providing the best possible social media management solution for our valued... --- ---