# Sociality.io Blog

> Sociality.io Blog is a social media blog for business and digital agencies about the latest social media strategies, tips, and best guides.

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## Posts

- [Beyond Beta May 2025 at Sociality.io](https://sociality.io/blog/beyond-beta-may-2025-at-sociality-io/): It’s been such a joy to bring Beyond Betas to life with you all over the past 4 years! Here's our Beyond Beta May 2025.
- [Beyond Beta April 2025 at Sociality.io](https://sociality.io/blog/beyond-beta-april-2025-at-sociality-io/): It’s been such a joy to bring Beyond Betas to life with you all over the past 4 years! Here's our Beyond Beta April 2025.
- [Beyond Beta March 2025 at Sociality.io](https://sociality.io/blog/beyond-beta-march-2025-at-sociality-io/): I’m excited to walk you through what we’ve been cooking up this month at Sociality.io! Here is Beyond Beta March 2025!
- [Beyond Beta February 2025 at Sociality.io](https://sociality.io/blog/beyond-beta-february-2025-at-sociality-io/): We’ve been working hard to enhance our platform with AI-powered features to deliver best experience. Here is Beyond Beta February 2025!
- [Beyond Beta January 2025 at Sociality.io](https://sociality.io/blog/beyond-beta-january-2025-at-sociality-io/): Hey, it’s Eyüp from the Sociality.io team! I’m here to bring you this month’s updates on what’s new. Here's our Beyond Beta January 2025!
- [Beyond Beta December 2024 at Sociality.io](https://sociality.io/blog/beyond-beta-december-2024-at-sociality-io/): Thank you for being an essential part of our story. Here’s to an even brighter future ahead! Cheers! 🥂 Here is Beyond Beta December 2024!
- [Sociality.io 2024 year review](https://sociality.io/blog/sociality-io-2024-year-review/): Sociality.io 2024 year review is here! Kudos to our amazing team for their hard work in making all these achievements possible. Uncover now!
- [Beyond Beta November 2024 at Sociality.io](https://sociality.io/blog/beyond-beta-november-2024-at-sociality-io/): Let’s raise a cup for World Turkish Coffee Day to celebrate the rich traditions we love while brewing updates. Here is Beyond Beta November.
- [Beyond Beta October 2024 at Sociality.io](https://sociality.io/blog/beyond-beta-october-2024-at-sociality-io/): 55 years ago, internet got its start with ARPANET. Thanks to that first spark in tech, bringing you updates. Here is Beyond Beta October 2024
- [Beyond Beta September 2024 at Sociality.io](https://sociality.io/blog/beyond-beta-september-2024-at-sociality-io/): We've crafted some great enhancements, and I hope you love them! So, without further delay, here's our Beyond Beta September edition!
- [Beyond Beta August 2024 at Sociality.io](https://sociality.io/blog/beyond-beta-august-2024-at-sociality-io/): Now, let’s hit the right note with our Beyond Beta August 2024 summary, featuring all the key insights! Uncover the summary.
- [Beyond Beta July 2024 at Sociality.io](https://sociality.io/blog/beyond-beta-july-2024-at-sociality-io/): We love sharing good news! Here's our Beyond Beta July 2024 summary, highlighting all the pawsome insights. Uncover them all now.
- [Beyond Beta June 2024 at Sociality.io](https://sociality.io/blog/beyond-beta-june-2024-at-sociality-io/): Here is our summary of Beyond Beta June 2024! Take a moment to check out the updates, improvements, and bug fixes we've made for you in June
- [Beyond Beta May 2024 at Sociality.io](https://sociality.io/blog/beyond-beta-may-2024-at-sociality-io/): We’re working tirelessly to provide you with the best possible bug-free Sociality.io experience! Here is our summary of Beyond Beta May.
- [Beyond Beta April 2024 at Sociality.io](https://sociality.io/blog/beyond-beta-april-2024-at-sociality-io/): The latest updates and improvements we've made to Sociality.io in April. Here is our summary of Beyond Beta April 2024!
- [Beyond Beta March 2024 at Sociality.io](https://sociality.io/blog/beyond-beta-march-2024-at-sociality-io/): An overview of our March improvements, covering your questions, enhancements, and more! Here is Beyond Beta March in 2024.
- [Beyond Beta February 2024 at Sociality.io](https://sociality.io/blog/beyond-beta-february-2024-at-sociality-io/): An overview of our February communication, covering your questions, improvements, and more! Here is Beyond Beta February in 2024.
- [How to repost a story on Instagram? (+Creative tips and best practices)](https://sociality.io/blog/instagram-story-repost/): In this article, you find out how to reshare other users’ posts to your Instagram story, and how to repost stories creatively.
- [Beyond Beta January 2024 at Sociality.io](https://sociality.io/blog/beyond-beta-january-2024-at-sociality-io/): Here is our summary of Beyond Beta January 2024! Uncover improvements, bugfixes and good news from our team.
- [How to use Facebook Creator Studio in 2024](https://sociality.io/blog/facebook-creator-studio/): We'll share why Facebook Creator Studio exists and what are its powerful hidden features you can implement to achieve excellent results.
- [What is the best time to post on TikTok in 2024?](https://sociality.io/blog/best-time-to-post-on-tiktok/): Understanding the algorithm boosts the audience and increases engagement by the best time to post on TikTok. Keep reading for more!
- [How to go viral on TikTok in 2024: 8 effective ways](https://sociality.io/blog/how-to-go-viral-on-tiktok/): Going viral on TikTok requires a blend of creativity, consistency, and comprehension. Uncover how to go viral on TikTok in 2024.
- [Twitter Spaces 101: Why marketers should care about social audio?](https://sociality.io/blog/twitter-spaces/): Twitter, now rebranded as "X," introduced Twitter Spaces in 2020, a feature that allows users to engage in live audio conversations.
- [Power words: The ultimate list of 550+ powerful words to use in 2024](https://sociality.io/blog/powerful-words/): Powerful words are words with strong meanings used by marketers to trigger a psychological or emotional response from audiences.
- [Beyond Beta December 2023 at Sociality.io](https://sociality.io/blog/beyond-beta-december-2023-at-sociality-io/): Reflecting on our journey has been an incredibly fulfilling experience. 🥺 Here is our Beyond Beta December in 2023!
- [QR code for Instagram account 101: How to create and use Instagram QR codes](https://sociality.io/blog/qr-code-for-instagram-account/): QR code for Instagram account can help you seamlessly share profiles, posts, locations, Reels, and more. Here is your guide to using QR codes.
- [Sociality.io 2023 year review](https://sociality.io/blog/sociality-io-2023-year-review/): Sociality.io 2023 year review is here! Kudos to our amazing team for their hard work in making all these achievements possible. Uncover now!
- [Snapchat Plus: The ultimate guide to get started and master the features](https://sociality.io/blog/snapchat-plus/): In 2022, Snap launched a paid subscription to its service called Snapchat Plus. We've collected everything you need to know. Read for more!
- [How to write a powerful executive summary? Examples, templates, and checklists](https://sociality.io/blog/executive-summary/): Mastering the art of writing an effective executive summary is your key to opening doors and making waves in the world of business
- [Beyond Beta November 2023 at Sociality.io](https://sociality.io/blog/beyond-beta-november-2023-at-sociality-io/): Wishing you and your loved ones happy and amazing years ahead. Here is our summary of Beyond Beta November 2023! 
- [LinkedIn hashtags demystified (+45 trending hashtags on LinkedIn)](https://sociality.io/blog/linkedin-hashtags/): Mastering the LinkedIn hashtags is critical for businesses and creators who are looking to enhance their presence on the platform in 2024.
- [LinkedIn carousel 101: What it is, how to create and best cases](https://sociality.io/blog/linkedin-carousel/): LinkedIn carousel post is a content format commonly used on social media. It allows creators to share multiple images or videos in one post.
- [TikTok hashtags explained: 200+ Best TikTok hashtags](https://sociality.io/blog/best-tiktok-hashtags/): Uncover the most popular and trending TikTok hashtags! Plus, everything you need to know to find key tags that open the TikTok communities.
- [5 free Instagram fonts generator tool to upgrade your Instagram aesthetic](https://sociality.io/blog/instagram-fonts/): Wondering why anyone would go through the bother of using custom Instagram fonts styles. The answer is because of increasing engagement.
- [Beyond Beta October 2023 at Sociality.io](https://sociality.io/blog/beyond-beta-october-2023-at-sociality-io/): This isn't about discounts but rather a reminder of our ongoing dedication to improving experience. Here is our Beyond Beta October 2023! 
- [How to get more views on TikTok? A guide to boosting TikTok views](https://sociality.io/blog/how-to-get-more-views-on-tiktok/): Looking to increase your TikTok views? You're not alone. Here is a guide to help you boost your TikTok views and strengthen your presence.
- [TikTok username ideas to elevate your profile in 2024](https://sociality.io/blog/tiktok-username/): With a lot of users, TikTok is the best place to grow and promote brand. Choosing the right TikTok username can help you achieve this.
- [What to post on TikTok in 2024? 27 TikTok ideas for your next viral post ](https://sociality.io/blog/tiktok-ideas/): Ace your TikTok marketing strategy and create your following viral content with the list of the top 27 TikTok ideas. Uncover them all now!
- [How to use secret TikTok emojis? Unlock the hidden codes](https://sociality.io/blog/tiktok-emojis/): Are you looking for a way to boost your TikTok engagement? TikTok has a little secret called TikTok emojis you can use in posts and comments.
- [How to download Instagram Reels: 4 Must-know hacks](https://sociality.io/blog/download-instagram-reels/): Whether you want to share them with your friends or save them for later, we walk you through how to download Instagram reels on any device. 
- [How to get verified on YouTube? 4 steps to get the verified badge on YouTube](https://sociality.io/blog/how-to-get-verified-on-youtube/): The verified badge on YouTube is more than just an emblem; it's a testament to your commitment to quality content and authentic engagement.
- [How to get more followers on TikTok? Here are 16 tactics](https://sociality.io/blog/how-to-get-more-followers-on-tiktok/): In this guide, we will explain how to get more followers on TikTok with the help of these 16 agile and easy-to-implement tactics. 
- [Beyond Beta September 2023 at Sociality.io](https://sociality.io/blog/beyond-beta-september-2023-at-sociality-io/): When changes are occurring, our approach is to closely monitor enhancements. Here is our summary of Beyond Beta September 2023! 
- [Twitter Impressions 101: A comprehensive beginner's guide](https://sociality.io/blog/twitter-impressions/): By regularly monitoring Twitter impressions, you can track the impact of your tweets and make informed decisions to improve Twitter strategy.
- [Beyond Beta August 2023 at Sociality.io](https://sociality.io/blog/beyond-beta-august-2023-at-sociality-io/): We're actively enhancing and updating Sociality.io with new features. Stay tuned for more! Here is our summary of Beyond Beta August 2023! 
- [Brand authenticity demystified: How and why to build one in 2024](https://sociality.io/blog/brand-authenticity/): Brand authenticity is more than a buzz word or boardroom jargon. It’s the key to longevity in an increasingly more competitive landscape.
- [What does BTS mean on Instagram? Exploring the 3 common BTS meanings](https://sociality.io/blog/bts-meaning/): BTS stands for be there soon. If you are texting BTS, BTS meaning you are on your way to the specified location and will reach there shortly. 
- [Instagram Notes 101: New era of sharing on Instagram is explained (50+ Instagram Notes ideas)](https://sociality.io/blog/instagram-notes/): In this guide, we dive deeper into this feature and explain everything you need to know about Instagram notes. Uncover now!
- [How to use Instagram Stories to skyrocket your engagement in 2024](https://sociality.io/blog/how-to-use-instagram-stories/): Uncover the most powerful features the platform has to offer when it comes to fostering engagement: How to use Instagram Stories.
- [Instagram audio download guide for 2024 (4 Methods)](https://sociality.io/blog/instagram-audio-download/): Scrolling on Instagram, and heard the audio to use in your next Reel. What do you do? Our guide on Instagram audio download has the answers.
- [Micro-Influencer marketing 101: When smaller is better](https://sociality.io/blog/how-to-launch-an-instagram-micro-influencer-campaign/): Why do micro influencer matter, and why do they have that much power over their audience? Here are the answers and many other details.
- [Instagram filters 101: What it is, how to create, best practices, and more ](https://sociality.io/blog/custom-instagram-ar-filter/): In this article, we’ll explore what benefits can be derived from using Instagram AR filters and how to create Instagram AR filters yourself.
- [19 essential app marketing strategies for 2024](https://sociality.io/blog/app-marketing/): Explore a list of mobile app marketing strategies and tactics. Explore the marketing strategies to create a winning streak for your app! 
- [240+ Instagram captions for every occasion: Find the perfect words for your posts](https://sociality.io/blog/instagram-captions/): We’ve taken the liberty of rounding up our top 240+ Instagram captions to help you take your social media game to the next level. 
- [Metaverse marketplace 101: Features, benefits, types, and cost of development](https://sociality.io/blog/metaverse-marketplace/): A virtual marketplace or metaverse marketplace is a digital platform wherein users can trade, buy, and sell digital assets such as NFTs.
- [Unlocking the potential: A guide to successfully outsource social media for your business](https://sociality.io/blog/outsource-social-media/): Outsource social media is when businesses hire external agencies or experts to manage their social media marketing efforts on their behalf.
- [What is BeReal, and what is the point of this new social media?](https://sociality.io/blog/what-is-bereal/): In this article, we explore the essence of what is BeReal, how the app works, its unique features, and possible concern about it.
- [Instagram Threads: A fresh approach to sharing through text](https://sociality.io/blog/instagram-threads/): Instagram Threads is a new text-focused messaging app developed by Facebook and built by the Instagram Team. Read for more info now!
- [5 Sprout Social alternatives (Includes affordable options)](https://sociality.io/blog/sprout-social-alternatives/): Uncover 5 of the best Sprout Social alternatives and a more in-depth look into each one, including key features, strengths, and weaknesses.
- [Beyond Beta July 2023 at Sociality.io](https://sociality.io/blog/beyond-beta-july-2023-at-sociality-io/): No matter what comes, our commitment to improving your experience remains strong and constant. Here is our summary of Beyond Beta July 2023! 
- [Most important social media KPIs that you should track](https://sociality.io/blog/social-media-kpis/): Social media KPIs, or key performance indicators, are metrics used to measure the effectiveness of social media strategies and activities.
- [Marketing APIs for enterprises to transform marketing operations](https://sociality.io/blog/marketing-apis-for-enterprises/): How do marketing APIs impact your business? Here is what is APIs, how they work, their role in marketing, and the top APIs to streamline.
- [Sharpen your strategy with social media report templates](https://sociality.io/blog/social-media-templates/): Sociality.io.io made different social media templates to save you hours of work which you can access with just one click.
- [Instagram DMs on PC: Ultimate guide to master social engagement](https://sociality.io/blog/how-to-check-and-view-instagram-messages-on-pc/): No matter how inundated your Instagram DMs may be, mastering social engagement on Instagram via PC can be a breeze with this guide.
- [10 Facebook networking tips for mastering the art of building connections](https://sociality.io/blog/facebook-networking-tips/): Essential Facebook networking tips you need to know in 2023. By following the tips and strategies, reach your goals and grow your network.
- [AI meets marketing: 10 AI marketing tools to transform marketing](https://sociality.io/blog/ai-marketing-tools/): AI marketing tools bring automation and scalability, and whether you are using or planning to use these tools, no doubt they're here to stay.
- [Beyond Beta June 2023 at Sociality.io](https://sociality.io/blog/beyond-beta-june-2023-at-sociality-io/): Why not acknowledge and celebrate the good news, improvements, and bug fixes of Sociality.io with Beyond Beta June 2023? Uncover now!
- [Design excellence: 30 high-quality free social media icons in 2024](https://sociality.io/blog/26-free-vector-social-media-icons/): To save you the trouble of finding high-quality icons, we’ve made a list of 26 of the best free social media icons for your website and email.
- [Meta Pixel (Formerly Facebook Pixel): The ultimate guide for marketers ](https://sociality.io/blog/facebook-pixel/): Meta Pixel (Facebook Pixel) is a piece of code designed to measure the efficacy of your Facebook ad campaigns by monitoring the action.
- [Custom emoji maker: Tips to create, best practices, and tool suggestions](https://sociality.io/blog/custom-emoji-maker/): Uncover our guide to learn everything your business needs to know about creating custom emojis, custom emoji maker, tools, and more.
- [Top 11 free online social media marketing courses in 2024](https://sociality.io/blog/social-media-marketing-courses/): Free 11 social media marketing courses for social media specifics that are essential to become up-to-date on social media marketing in 2024.
- [8 Instagram highlight cover ideas to make your profile shine](https://sociality.io/blog/aesthetic-instagram-highlights-ideas/): Uncover the best aesthetic Instagram highlight cover examples of different styles and find the ones that have inspired us the most.
- [How to create a successful communication strategy in 2024?](https://sociality.io/blog/communication-strategy/): No matter industry, size, and objective, effective communication can do wonders for your business. Crafting your communication strategy now.
- [Metaverse Marketing: The future is explained](https://sociality.io/blog/metaverse-marketing/): Explore the big questions like “What is the Metaverse?”, “Why is it the future of marketing?”, and “How does Metaverse marketing work?”. 
- [Safeguarding your socials: 6 practices to ensure your social media security](https://sociality.io/blog/social-media-security-guideline/): Social media security has never been more important in today's digital age. implement these strategies to leverage these tools.
- [Beyond Beta May 2023 at Sociality.io](https://sociality.io/blog/beyond-beta-may-2023-at-sociality-io/): Inspired by these improvements, we have embarked on our own journey of refining and optimizing our tool. Here is Beyond Beta May 2023.
- [2024 Facebook cover photo size guide (+ 5 best practices)](https://sociality.io/blog/facebook-cover-photo-size/): Appealing Facebook cover photo is essential for businesses and to make a great first impression. Uncover 2024 Facebook cover photo size guide.
- [The future of social media: Revolutionary changes and predictions](https://sociality.io/blog/future-of-social-media/): Social media changes quickly and no one can say what the future of social media will be. Let’s unravel the changes and predictions now!
- [Viral marketing 101: Definition, examples, and where to start in 2024](https://sociality.io/blog/social-media-viral-marketing/): Viral marketing is always unpredictable. Uncover what it is, the best examples, and more. Find out if it’s still working in 2024.
- [Instagram Shop 101: Best practices to master your brand](https://sociality.io/blog/instagram-shop/): Instagram Shop: A feature on Instagram that allows you to meet your target audience right where they are. Uncover details now!
- [Content moderation in the age of social media: Challenges, best practices and more](https://sociality.io/blog/content-moderation/): Content moderation refers to the practice of monitoring, reviewing, and editing user-generated content on digital platforms. Read for more.
- [What is CPM (cost per mille), and why should you care about it?](https://sociality.io/blog/cost-per-mille-cpm/): CPM is a valuable pricing model for marketers and advertisers that gives you accurate information on the impression of your ad campaign.
- [Exploring Metaverse games: Enter the next dimension with 10 Metaverse games](https://sociality.io/blog/metaverse-games/): Metaverse games are the future of gaming. You can have a look at the list of the top 10 Metaverse games we have compiled for you!
- [WeChat marketing 101: How to use WeChat for business](https://sociality.io/blog/wechat-marketing/): WeChat can be your brand’s secret weapon to reach the target audience in China. Uncover the whats, whys, and hows of WeChat marketing now.
- [TikTok Text to Speech: A game-changing feature to use](https://sociality.io/blog/tiktok-text-to-speech/): TikTok Text-to-Speech (TTS) is a new accessibility feature that enables creators to add automated voiceover to their videos. Uncover more!
- [TBT meaning: Throwback Thursday ideas for social media](https://sociality.io/blog/tbt-meaning-on-social-media/): Discover TBT meaning and nostalgia-based marketing. Check out excellent ideas to successfully run the best social media campaigns. 
- [Beyond Beta April 2023 at Sociality.io](https://sociality.io/blog/beyond-beta-april-2023-at-sociality-io/): The world of social media is constantly changing and evolving, and we're no exception. Here is our summary: Beyond Beta April 2023 ❤️ 🔥
- [How to add a link to an Instagram Story in 2024](https://sociality.io/blog/how-to-add-link-to-instagram-story/): In this guide, we take a look at the most important processes, features, and FAQs of how to add link to Instagram Story. Read for more now!
- [GIFs explained: How to make a GIF for 5 different formats and more](https://sociality.io/blog/how-to-make-a-gif/): Everything to know about GIFs, including what they are, how to make a GIF, and how they can level up your social media marketing endeavors.
- [50+ Instagram bio ideas to get inspiration for your business profile](https://sociality.io/blog/instagram-bio-ideas/): Why a good Instagram bio is essential for your business profile, along with tips for how to write one, 50+ Instagram bio ideas and more!
- [Instagram Story hacks to make your Instagram Stories POP](https://sociality.io/blog/instagram-story-hacks/): Instagram stories are ideal for engaging followers, sharing raw content, and having fun. Uncover Instagram story hacks now! Read for more.
- [Direct Message (DM) explained: Details and best practices for social DM](https://sociality.io/blog/direct-message/): Direct message can be a powerful tool in improving your brand’s image when used the right way. Discover our article to learn more about DMs.
- [Beyond Beta March 2023 at Sociality.io](https://sociality.io/blog/beyond-beta-march-2023-at-sociality-io/): As the flowers bloom and the trees bud, let's take inspiration from nature and keep pushing forward. Uncover Sociality.io March 2023 now!
- [Instagram trending Reels songs for marketers to try in 2024](https://sociality.io/blog/trending-reels-songs/): How do you find these trending Reels songs? How do you know when a sound is already trending (or will soon start trending)? Uncover more now!
- [The ultimate guideline to growing your followers on Instagram (without buying followers)](https://sociality.io/blog/growing-followers-on-instagram/): Growing your Instagram profile is a challenge. Uncover how to organically grow your Instagram followers in your own phase. Discover now!
- [Mastering social media trends with Sociality.io Trends: Your guide to staying ahead](https://sociality.io/blog/social-media-trends/): These are the top social media trends that will help you build a strong brand image and connect with your audience in 2024.
- [Get noticed on Instagram: The ultimate guide for creating killer Instagram Collab post](https://sociality.io/blog/instagram-collab-post/): An Instagram Collab allows you and one other Instagram user to share the same post to your separate audiences.
- [National Boyfriend Day: When is it and how to celebrate](https://sociality.io/blog/national-boyfriend-day/): Celebrated across the globe in October, National Boyfriend Day can ramp up your social media pages and increase engagement. Uncover now!
- [2024 Instagram algorithm explained: Ways to hack the algorithm](https://sociality.io/blog/instagram-algorithm/): Mastering the Instagram algorithm may seem like a daunting task at first. However, we got you covered with our ultimate guide. Uncover now!
- [Glossary: Marketing funnel from top to bottom](https://sociality.io/blog/marketing-funnel/): Getting your head around the marketing funnel is critical if your business is looking to grow its customer base and drive sales. Let's learn!
- [Beyond Beta February 2023 at Sociality.io](https://sociality.io/blog/beyond-beta-february-2023-at-sociality-io/): Let's honor the courageous women who have paved the way for progress and inspired future generations in Sociality.io February 2023!
- [How to stream on YouTube like a pro: Your complete guide](https://sociality.io/blog/how-to-stream-on-youtube/): Live streaming offers huge potential for creators and digital marketers. Uncover our article to master how to stream on YouTube and more now!
- [How to increase Instagram engagement rate without going nuts](https://sociality.io/blog/instagram-engagement-rate/): Uncover everything to know with our article! Plus: 8 industry expert advices on how to increase your Instagram engagement rate in 2023.
- [National Dog Day: When is it and how to celebrate](https://sociality.io/blog/national-dog-day/): National Dog Day is observed in the USA and across the globe to celebrate the love, magic, and happiness the dogs bring to our lives
- [Instagram story views: A guide from A to Z](https://sociality.io/blog/instagram-story-views/): What you need to know about Instagram Story views, including what to do when your views don't show and when they are on decline. Read more!
- [5 tips for choosing the best Instagram profile picture for your brand](https://sociality.io/blog/instagram-profile-picture/): Find 5 tips for choosing the best Instagram profile picture – plus extra advice on how to change and download your profile picture.
- [What is Discord? The ultimate guide for businesses ](https://sociality.io/blog/what-is-discord/): Whether you’re a Discord sage or a total newbie, we’re here to show you how to use the platform for business. Starting from what is Discord?
- [Photo dump meaning: Inside the trend dominating Instagram](https://sociality.io/blog/photo-dump-meaning/): In short, a photo dump meaning is a carousel post of various images that often incorporate a form of storytelling. Uncover more about it now!
- [Beyond Beta January 2023 at Sociality.io](https://sociality.io/blog/beyond-beta-january-2023-at-sociality-io/): Happy Valentine's Day from Sociality.io! Wish you all the best on this day of love. Here is our lovely summary: Sociality.io January 2023 🤗
- [National Donut Day: When is it and how to celebrate](https://sociality.io/blog/national-donut-day/): Know why and when National Donut Day is celebrated, how you can make the most of this day, and much more! Uncover National Donut Day now.
- [Leveraging YouTube Shorts for your business: The whats, hows, and whys](https://sociality.io/blog/youtube-shorts/): Let’s dive into our A-Z guide on YouTube Shorts. We break down everything you need to know to capitalize on Shorts and grow your business.
- [How to delete an Instagram account ](https://sociality.io/blog/delete-instagram-account/): How to delete your Instagram account with ease? (And how to deactivate your Instagram account in case you look for a more temporary break).
- [Discord Emojis: How to use them on your server](https://sociality.io/blog/discord-emojis/): If you are new to Discord and want to learn how to use Discord emojis to level up your communication on the platform, welcome aboard!
- [Snapchat emoji meanings: What you need to know in 2024](https://sociality.io/blog/snapchat-emoji-meanings/): Our guide to Snapchat emoji meanings breaks deciphers the major emojis you need to know and answers all your burning questions.
- [Explained: How to calculate and boost Instagram engagement rate](https://sociality.io/blog/instagram-engagement/): When it comes to increasing Instagram engagement rate, informing yourself of what it is and why it’s essential is a good starting point.
- [What is Roblox? A marketer's guide to understanding the social gaming platform](https://sociality.io/blog/what-is-roblox/): This article will take a deep dive into what is Roblox mean for you and what marketing opportunities you can take advantage of.
- [How to get on the Instagram Explore page? (Algorithm explained)](https://sociality.io/blog/instagram-explore/): Everything to know about the Instagram Explore page, including how the algorithm works and how to reset your Instagram explore feed 2023. 
- [User-generated content 101: An ultimate guide for UGC](https://sociality.io/blog/user-generated-content/): How to capitalize on user-generated content marketing? Uncover everything about UGC. Plus, how to integrate it into a social media strategy.
- [Want to buy YouTube subscribers? Here is what can go wrong](https://sociality.io/blog/buy-youtube-subscribers/): Is paying subscribers can harm YouTube channels? Uncover organic tips for growing YouTube channel that works with no buy YouTube subscribers.
- [How long can a Reel be on Instagram? The optimum IG Reels length for engagement](https://sociality.io/blog/ig-reels-length/): Everything to know about Instagram Reels, including how IG reels length should be for optimal engagement and creative strategies for content.
- [Beyond Beta December 2022 at Sociality.io](https://sociality.io/blog/beyond-beta-december-2022-at-sociality-io/): Thank you to all of our amazing users for supporting us in 2022 💜 Here is Sociality.io December 2022 and what we have accomplished in 2022!
- [Sociality.io 2022 year review](https://sociality.io/blog/sociality-io-2022-year-review/): In 2022 we, as a team, had so many exciting achievements on our journey together. Here is the 2022 year review of Sociality.io!
- [We are hiring social media post: The basics and examples](https://sociality.io/blog/we-are-hiring-social-media-post/): Social media should play an important role in your recruitment strategy. Uncover basics and best we are hiring social media post examples!
- [Social media character limits in 2024 (Free Cheat Sheet and tools)](https://sociality.io/blog/social-media-character-limits/): We have compiled a list of social media character limits in 2024, so you can focus on creating powerful content!
- [TikTok Shop setup: Sell your products across the TikTok ecosystem](https://sociality.io/blog/tiktok-shop/): TikTok Shop is an innovative step in changing TikTok’s status to not only a social media giant but to a key actor in the eCommerce space.
- [Beyond Beta November 2022 at Sociality.io](https://sociality.io/blog/beyond-beta-november-2022-at-sociality-io/): Updates, improvements and good news from your favourite social media management tool. Uncover Sociality.io November 2022 now!
- [Up to date Instagram story size and advice from industry experts](https://sociality.io/blog/instagram-story-size/): Here is a comprehensive guide on everything you need to know about Instagram story size, dimensions and some advice from industry experts.
- [How to see post insights on Instagram?](https://sociality.io/blog/instagram-insights/): Uncover all you need for Instagram insights, what metrics you need to analyze, and what they all mean for your Instagram strategy. 
- [7 LinkedIn marketing tips for your business: 3 experts contribute](https://sociality.io/blog/linkedin-marketing/): Without wasting time, uncover seven actionable LinkedIn marketing best practices that you can start implementing.
- [How to use TikTok filters? The essential list of best filters to try](https://sociality.io/blog/tiktok-filters/): Are you curious about how to level up your TikTok videos using filters? This article will show you what you need to know about TikTok filters.
- [Facebook Analytics: The ultimate guide to metrics, insights, and more](https://sociality.io/blog/facebook-analytics/): New to Facebook Analytics? Read this guide to learn how to track your page’s performance and influence your social media marketing strategy.
- [How to get verified on Twitter? Tips to get successfully verified](https://sociality.io/blog/how-to-get-verified-on-twitter/): Uncover the answer to the "How to get verified on Twitter?" question with the current verification process up in the air.
- [Get started: Emoji keyboard shortcuts for Mac and Windows](https://sociality.io/blog/emoji-keyboard-shortcut/): With handy emoji keyboard shortcuts and emoji marketing tips, integrating emojis into your social media strategy has never been simpler.
- [How to schedule Instagram Reels? Free + paid tools](https://sociality.io/blog/schedule-instagram-reels/): Instagram Reels is one of the fastest-growing content forms on Instagram. Here is how you can schedule Instagram Reels without much hassle!
- [7 Essential social media tools to help you work faster and save time](https://sociality.io/blog/social-media-tools/): From marketing to SEO and social monitoring software, here are our essential social media optimization tools to work faster and beyond. 
- [Beyond Beta October 2022 at Sociality.io](https://sociality.io/blog/beyond-beta-october-2022-at-sociality-io/): Updates, new features, and improvements you wanted the most for your social media management journey. Uncover Sociality.io October 2022 now!
- [How to calculate engagement rate on social media?](https://sociality.io/blog/how-to-calculate-engagement-rate/): The engagement rate calculates the level of interaction your brand’s social media content garners in relation to your audience size and reach.
- [What defines the role of a social media analyst? 7 Key skills](https://sociality.io/blog/social-media-analyst/): What skills are needed to gain such mastery over data and how those skills directly affect your work as a social media analyst in a company?
- [Best social media management tools for effective collaboration](https://sociality.io/blog/social-media-management-tools/): In this blog post, you'll cover what social media management tools for collaboration are and the best 15 options for you to choose from.
- [Instagram reporting: How to see likes on Instagram?](https://sociality.io/blog/how-to-see-likes-on-instagram/): Wondering how to see likes on Instagram? Here are some ways to check your competitors’ social media analytics (Instagram likes included).
- [Your average Twitter engagement rate: Everything you need to know](https://sociality.io/blog/average-twitter-engagement-rate/): Everything you need to know about average Twitter engagement rate - what they are, how to calculate them, and clever ways to boost yours.
- [9 Best reputation management software for digital agencies](https://sociality.io/blog/reputation-management/): We have compiled a list of popular online reputation management software to help digital agencies to keep them on top of their game!
- [Every possible way to post links on LinkedIn](https://sociality.io/blog/how-to-post-on-linkedin/): Uncover different ways to post external links on LinkedIn and what you need to consider, so never lose posts in the dark corners of LinkedIn.
- [10 Must-have social media manager skills in 2024](https://sociality.io/blog/social-media-manager-skills/): Uncover what are the social media manager skills in 2024. Here’s what you need to ace at social media management.
- [Best resources for Instagram story templates to drive engagement rates](https://sociality.io/blog/instagram-story-templates/): The Instagram Story templates empower brands to elevate their Instagram aesthetic. Uncover the best resources for Instagram story templates!
- [How to use Facebook Stories for your business](https://sociality.io/blog/facebook-stories/): Facebook Stories can be a game-changer in your approach to forming lasting relationships with customers. Uncover how to use Facebook Stories.
- [How to track and understand social media analytics](https://sociality.io/blog/social-media-analytics/): A short guide to track and understand social media analytics. Uncover how to access the data and use it to your advantage and more now!
- [5 tactics to start brand monitoring on social media (Without crying)](https://sociality.io/blog/brand-monitoring/): If you are stuck on how to get started, then this post can help you know more about brand monitoring and successful tips to ace it. 
- [8 fun ways to make Instagram aesthetic for 2024](https://sociality.io/blog/instagram-aesthetic/): Creating the perfect Instagram aesthetic for your brand is no mean feat. Here is a guide how to build a standout Instagram aesthetic in 2024. 
- [Beyond Beta September 2022 at Sociality.io](https://sociality.io/blog/beyond-beta-september-2022-at-sociality-io/): Updates, new features, and improvements you wanted the most for your social media management journey. Uncover Sociality.io September 2022 now!
- [LinkedIn Analytics: A guide to metrics, insights, and more](https://sociality.io/blog/linkedin-analytics/): New to LinkedIn analytics? Read this guide to learn how to track your page’s performance and influence your social media marketing strategy.
- [How to find digital marketing solutions that work for your business](https://sociality.io/blog/digital-marketing-solutions/): Discover the best digital marketing solutions and systems to save your time and facilitate your online marketing strategies.
- [How to manage TikTok comments? (Limit, pin, delete, and more!)](https://sociality.io/blog/manage-tiktok-comments/): How to delete, limit, pin, report, filter TikTok comments? TikTok has various features that allow you to control your comment section.
- [How to audit fake followers on TikTok? Here are all the answers](https://sociality.io/blog/fake-tiktok-followers/): Fake followers on TikTok? This article breaks down why you need to audit your followers on TikTok and how to do it.
- [Get ready! We have a cool update for LinkedIn](https://sociality.io/blog/linkedin-update/): With this new LinkedIn update and new API, you will be able to manage your comments and page mentions easier and faster via Sociality.io 🤗
- [Ten strategies on how to manage, scale, and sell on Instagram](https://sociality.io/blog/how-to-sell-on-instagram/): Break down some of the most simple yet effective strategies for managing, scaling, and selling on Instagram. Learn how to sell on Instagram.
- [Top 13 tools to automate bulk schedule TikTok posts in 2024](https://sociality.io/blog/tiktok-schedule/): 13 TikTok schedule tools to keep your audience engaged with your content. Plus, why you should schedule your content in the first place. 
- [Beyond Beta August 2022 at Sociality.io](https://sociality.io/blog/beyond-beta-august-2022-at-sociality-io/): Updates, new features, and improvements for you to simplify your social media management journey. Uncover Sociality.io August 2022 now!
- [Everything you need to know about TikTok comments](https://sociality.io/blog/tiktok-comments/): Leverage comments to grow your TikTok marketing strategy or simply remove spammy comments on your post, this guide shows you how. 
- [How to get followers on Twitter? The ultimate guide for social media marketers](https://sociality.io/blog/how-to-get-twitter-followers/): In this ultimate guide, we explain how to get followers on Twitter using a wide array of unique and creative tactics.
- [Prepare better reports: Instagram Reels analytics](https://sociality.io/blog/instagram-reels-analytics/): Here is how to see Instagram Reels analytics. Bonus: detailed information on how to create Reels for better account performance. Uncover now!
- [How to remove TikTok watermark? (+Best tools)](https://sociality.io/blog/how-to-remove-tiktok-watermark/): There are many methods to remove TikTok watermark. Uncover the most convenient ones among with the best tools to facilitate the process.
- [A starter guide to TikTok Stories](https://sociality.io/blog/tiktok-stories/): Uncover now: What role TikTok Stories play in TikTok algorithm? What are the most effective techniques for creating TikTok Stories in 2022? 
- [Twitter Analytics: 5 ways to deliver better insights for quality decisions](https://sociality.io/blog/twitter-analytics/): In this guide, we explain the most important details you need to know about Twitter Analytics' powerful form of social media metrics. 
- [Beyond Beta July 2022 at Sociality.io](https://sociality.io/blog/beyond-beta-july-2022-at-sociality-io/): Special updates, new features, and improvements for you to simplify your social media management journey. Uncover Sociality.io July 2022 now!
- [How to optimize and budget Instagram ads cost? A guide for marketers](https://sociality.io/blog/instagram-ads-cost/): Uncover the potential on Instagram for your business via ads. Here is everything you need, from Instagram ads cost to the best ads examples.
- [11 must-have TikTok tools to boost your following](https://sociality.io/blog/tiktok-tools/): TikTok tools are the secret weapon for businesses looking to grow their TikTok accounts. Uncover the best TikTok tools to boost growth here.
- [How to edit TikTok videos? 4 creative tips and 5 editing tool suggestions](https://sociality.io/blog/how-to-edit-tiktok-videos/): Uncover how to edit TikTok videos (both in the app and via third-party platforms) and creative strategies to implement for TikTok editing.
- [Instagram analytics 101: Everything you need to know (+ the top 5 metrics to track)](https://sociality.io/blog/instagram-analytics/): Uncover everything to know about IG analytics, including how to view them, how to use them, and the top social media metrics to track.
- [TikTok analytics for newbies (+Tips and tools suggestions)](https://sociality.io/blog/tiktok-analytics/): Uncover the TikTok analytics, metrics to track, where to find these metrics, and how to use Sociality.io to stay on top of the TikTok growth.
- [How to run Twitter audit? Here is what fake followers do for you.](https://sociality.io/blog/twitter-audit/): How to audit Twitter followers? Discover how to run audit of your Twitter followers and prepare audit report.
- [Shadowbanned on Tiktok? Here is how to remove it.](https://sociality.io/blog/shadowbanned-on-tiktok/): How do you get shadowbanned on TikTok? This article covers everything you need to know to avoid shadow ban on TikTok.
- [Beyond Beta June 2022 at Sociality.io](https://sociality.io/blog/beyond-beta-june-2022-at-sociality-io/): Sea, sun, sand, and our summary 🤗 Here is what has happened in Sociality.io June 2022. New features, improvements and more. Enjoy reading!
- [5 tips for a click-worthy Facebook carousel ad](https://sociality.io/blog/facebook-carousel-ad/): Uncover what Facebook carousels are. And how to make them work for you. Here is all you need for the Facebook carousel ad.
- [How to Stitch on TikTok? 5 Best examples for marketers](https://sociality.io/blog/how-to-stitch-on-tiktok/): Step-by-step process of how to stitch on TikTok videos and examples from brands that can inspire you as you start your stitching journey.
- [The 6 most important TikTok trends to keep up with in 2024](https://sociality.io/blog/tiktok-trends/): We have listed the 6 of the latest TikTok trends that your business needs to jump on in 2024. Uncover now!
- [A step-by-step guide to optimizing Facebook ads cost to save budget](https://sociality.io/blog/facebook-ads-cost/): How to optimize your Facebook ads cost to improve return on ad spend (ROAS). Bonus: Popular Facebook terms and metrics to know in analytics.
- [TikTok guide: How to change username on TikTok? Here are 8 easy steps for either iPhone or Android](https://sociality.io/blog/how-to-change-username-on-tiktok/): Here is how to change your username on TikTok through the app for both iPhone and Android and give you some tips to pick the right username. 
- [How to add a link to TikTok bio to drive traffic?](https://sociality.io/blog/add-link-to-tiktok-bio/): Here is how to add a link to the TikTok bio and some suggestions with examples of how to optimize links in TikTok.
- [TikTok marketing: The ultimate guide](https://sociality.io/blog/tiktok-marketing/): Everything you need to know about TikTok marketing. From TikTok marketing strategy to the benefits of TikTok for business. Uncover now!
- [Who to follow on TikTok? 24 famous TikTokers to get inspiration for your next video](https://sociality.io/blog/top-tiktokers/): List of 24 famous (and diverse) TikTokers to follow if you are curious who to follow on TikTok for inspiration for your marketing strategy.
- [Beyond Beta May 2022 at Sociality.io](https://sociality.io/blog/beyond-beta-may-2022-at-sociality-io/): Even in history, many things happened in May ✨ Here is what has happened in Sociality.io May 2022. Enjoy reading!
- [Check your page reports (New features and metrics added)](https://sociality.io/blog/page-reports-were-updated/): Discover what is what we have updated in our social media page reports. Keep reading to discover new additions, changes, and improvements.
- [How long are TikTok videos? TikTok video length guide for 2024](https://sociality.io/blog/tiktok-video-length/): Uncover how to put the new TikTok video length limit into perspective and serves as a quick guide for TikTok video length and formats.
- [TikTok search guide: All you need to know about the TikTok search menu](https://sociality.io/blog/tiktok-search/): Uncover the basics of TikTok search menu functions so you can use them to the fullest in your TikTok marketing initiatives.
- [How to make a sound on TikTok? Uncover the step by step guide](https://sociality.io/blog/how-to-make-a-sound-on-tiktok/): Looking to rack up views on TikTok? Pay attention to the TikTok sound you use. Here is how to create unique sounds to get on TikTok fyp.
- [How to make playlists on TikTok (+3 reasons why you should)](https://sociality.io/blog/tiktok-playlist/): TikTok Playlists are a must-have for organizing your content so you can keep your audience's attention for longer. Here is how to make yours.
- [How to use TikTok Ads Manager and run a successful promotion strategy outline](https://sociality.io/blog/tiktok-ads-manager/): What TikTok Ads Manager is and how to use it. Bonus: TikTok ad best practices that you can follow to run a successful promotion campaign. 
- [How to get verified on TikTok in 2024? The essential guide](https://sociality.io/blog/how-to-get-verified-on-tiktok/): Here is all you need to know for TikTok verification with tips on how to increase your brand’s chances of getting verified on the platform.
- [A superhuman guide to Instagram search and its hidden features](https://sociality.io/blog/instagram-search-features/): Explore all the unique and hidden Instagram search features to help you make the most of Instagram marketing strategy.
- [Most liked TikToks: Top 10 viral TikTok videos of 2024](https://sociality.io/blog/most-liked-tiktoks/): Here is the list of top most liked Tiktoks. Uncover the top 10 type of content can succeed on this beloved social media network in 2024!
- [The beginners' guide to TikTok influencer marketing strategy](https://sociality.io/blog/tiktok-influencer-marketing/): In this article, you’ll find out why your business needs a killer TikTok influencer marketing strategy and how to develop one. Let’s dive in. 
- [How to go live on TikTok in 2024? Here are all the answers](https://sociality.io/blog/how-to-go-live-on-tiktok/): Interact with your audience in real-time using its TikTok Live. Here are how to use it and beneficial tips for hosting a successful stream.
- [How to use TikTok for business? (+TikTok ideas)](https://sociality.io/blog/tiktok-for-business/): How to use TikTok for business pursuits? Here are the answers and some creative TikTok business ideas that marketers can use. Discover now!
- [How to monetize TikTok? Everything about TikTok Creator Fund](https://sociality.io/blog/tiktok-creator-fund/): Explore all things about TikTok Creator Fund and weigh up whether it’s actually a viable way for businesses to monetize TikTok. 
- [Beyond Beta April 2022 at Sociality.io](https://sociality.io/blog/beyond-beta-april-2022-at-sociality-io/): So much happens in April - so many magics ✨ Here is what has bloomed in Sociality.io April 2022. Enjoy reading!
- [How to include your social media activities in your business continuity plan?](https://sociality.io/blog/social-media-activities-in-business-continuity-plan/): How can social media prevent company from a catastrophe? Answer is implementing social media activities in business continuity plan.
- [An ultimate guide to Facebook audience insights. Beginners start here](https://sociality.io/blog/facebook-audience-insights/): Here is how to use Facebook Audience Insights to pull intriguing data about your Facebook audience, even as a beginner.
- [How to write good TikTok caption? (+ Inspiring ideas)](https://sociality.io/blog/tiktok-caption/): All you need is for writing good TikTok captions and descriptions: Essential elements, practical tips, inspiring caption ideas, and more.
- [Deep dive: Analytics module](https://sociality.io/blog/deep-dive-analytics-module/): Discover the key features and capabilities available in the Sociality.io Analytics module. Uncover the details of social media analytics.
- [Deep dive: Competitor Analysis module](https://sociality.io/blog/deep-dive-competitor-analysis-module/): This Deep Dive introduces the key features and capabilities available in the Sociality.io Competitor Analysis module. Uncover the details!
- [Deep dive: Engage module](https://sociality.io/blog/deep-dive-engage-module/): Discover the key features and capabilities available in the Sociality.io Engage module. Uncover the details about social media engagement!
- [Deep dive: Listen module](https://sociality.io/blog/deep-dive-listen-module/): This Deep Dive introduces the key features and capabilities that are available in the Sociality.io listen module. Uncover the details now!
- [Deep dive: Publish module](https://sociality.io/blog/deep-dive-publish-module/): This Deep Dive is an introduction to the key features and capabilities available in the Sociality.io publish module. Uncover the details now!
- [How does the TikTok algorithm work and how to get on the TikTok fyp?](https://sociality.io/blog/tiktok-algorithm/): Here is how TikTok algorithm works and how social media agencies or businesses can land their clients’ content on the TikTok For You Page.
- [TikTok Ads: Examples and best practices](https://sociality.io/blog/tiktok-ads-examples/): Here is everything you need to know about TikTok ad formats, TikTok Ads examples and TikTok advertising best practices
- [What happens when you hide a comment on Facebook?](https://sociality.io/blog/how-to-hide-comments-on-facebook/): Closer look at what to do about negative comments on Facebook and what happens if you decide to hide them.
- [How to find YouTube comments history? Troubleshooting most common problems](https://sociality.io/blog/youtube-comments/): Discover the important aspects of YouTube comments, some of the most common issues people have with it, and step-by-step solutions. 
- [How to create engaging short videos for social media?](https://sociality.io/blog/how-to-create-engaging-short-videos/): When it comes to social media, the short video content is the winning one. Brands are emphasizing the importance of videos in marketing.
- [Beyond Beta March 2022 at Sociality.io](https://sociality.io/blog/beyond-beta-march-2022-at-sociality-io/): In Sociality.io March 2022 Beyond Beta, we shared the things we have accomplished to serve the best possible social media management tool.
- [How to repost an Instagram post? 4 solutions with simple steps to follow](https://sociality.io/blog/how-to-repost-an-instagram-post/): Here are 4 solutions with simple steps to repost an Instagram post. Discover the acceptable ways of using others' content to your advantage.
- [Alert! New Instagram chat features you've probably missed](https://sociality.io/blog/instagram-chat-features/): To the curious Instagram users who slept under a rock for the past year, we’ve compiled a list of Instagram chat features you can benefit!
- [Strengthen your team spirit with team performance report (Yep, it is live 🔥)](https://sociality.io/blog/team-performance-reports/): Having troubles? No worries! It is our pleasure to assist you 🤟🏻We are thrilled to announce that the team performance report is live now!
- [How to go live on Instagram? Secrets on successful Instagram live](https://sociality.io/blog/how-to-go-live-on-instagram/): Step-by-step process of how to go live on Instagram and you helpful tips to ensure you get the best out of every live event.
- [How to make Reels on Instagram: Everything marketers should know](https://sociality.io/blog/how-to-make-reels-on-instagram/): Explore how to make Reels on Instagram for your brand. We also discuss core features that make Reels an exceptional addition to Instagram.
- [TikTok vs Instagram Reels and how they've changed social media marketing](https://sociality.io/blog/tiktok-vs-ig-reels/): Discover the main differences, the influence, and many other details that will enlighten you on TikTok vs IG Reels on social media marketing.
- [Top 6 LinkedIn features to boost lead generation. Don’t miss out. ](https://sociality.io/blog/top-linkedin-features-to-boost-lead-generation/): We saved you time and compiled a digest of 6 Linkedin features that deserve your attention. Here 6 LinkedIn features to boost lead generation.
- [Beyond Beta February 2022 at Sociality.io](https://sociality.io/blog/beyond-beta-february-2022-at-sociality-io/): In Sociality.io February 2022 Beyond Beta, we wanted to share is the things we have done for a peaceful world!
- [Bringing light to the mystery of social media metrics (+Automation tips)](https://sociality.io/blog/social-media-metrics/): Almost everyone uses social media, but not everyone understands a world of social data that hides behind -- called "social media metrics".
- [How to use Twitter advanced search for social media marketers](https://sociality.io/blog/twitter-advanced-search-for-social-media-marketers/): This guide shows you how to make the most of Advanced Search options on Twitter and 13 ways to hone your marketing strategy with them.
- [How to run sentiment analysis on Instagram to evaluate brand health?](https://sociality.io/blog/sentiment-analysis-on-instagram/): Discover how to measure the emotions behind every conversation about your brand online with sentiment analysis on Instagram.
- [Beyond Beta January 2022 at Sociality.io](https://sociality.io/blog/beyond-beta-january-2022-at-sociality-io/): In Sociality.io January 2022 Beyond Beta, we may be leaving a new feature or improvement that will be talked in the future, who knows? 🙃
- [Introducing a better way to prepare and explain social media reports to c-levels](https://sociality.io/blog/prepare-and-explain-social-media-reports-to-c-levels/): Here is how to prepare and explain social media reports to c-levels to impress the executive team with importance of social media strategy.
- [Advanced social media tips to build an effective marketing strategy for enterprises](https://sociality.io/blog/advanced-social-media-tips-for-enterprises/): If you want to ensure your efforts on social media work for you, try these five social media tips for advanced social media marketing.
- [Up-to-date social media image sizes in 2024 + Free Cheat Sheet](https://sociality.io/blog/social-media-image-sizes/): Recommended image sizes and aspect ratios for major social media networks for you to reference - with a free, downloadable cheat sheet.
- [Social media trending content ideas - The ultimate list](https://sociality.io/blog/social-media-trending-content-ideas/): Recycling the same posts would wear out your audience. Here is a list of trending content ideas to help refresh your content calendar.
- [12 best resources to download royalty free background music for video](https://sociality.io/blog/best-resources-to-download-background-music-for-video/): Discover the 12 best resources to download royalty-free background music to fuel social media channels with video clips of all types.
- [How to use hashtags on Facebook and do they really work?](https://sociality.io/blog/how-to-use-hashtags-on-facebook/): Discover the fundamentals of hashtags: the how, when, and where to use hashtags on Facebook, giving relevant examples in each case.
- [Facebook dark posts demystified. How to create and use dark posts in 2024?](https://sociality.io/blog/facebook-dark-posts/): With Facebook dark posts create different hyper-targeted ads that speak to your audience in their own way. Discover dark posting on Facebook.
- [Beyond Beta December 2021 at Sociality.io](https://sociality.io/blog/beyond-beta-december-2021/): Let’s discover what we achieved and what kind of updates we made in the final days of 2021. Here is the summary of Sociality.io December 2021.
- [Twitter analytics tools to save your social media teams' time](https://sociality.io/blog/twitter-analytics-tools-to-save-social-media-teams-time/): This guide covers 7 Twitter analytics tools that will help you gain important insights into your tweets, followers, and presence.
- [Social media CRM platforms to skyrocket sales in 2024](https://sociality.io/blog/social-media-crm-platforms-in-2022/): To get CRM approach right, you need the right tool. Here is 6 social media CRM platforms to boost engagement and skyrocket sales in 2024.
- [Sociality.io 2021 year review](https://sociality.io/blog/sociality-io-2021-year-review/): In 2021 we released so many exciting features that help our customers to succeed in their businesses. Here is the 2021 year review of us!
- [Remarkable New Year’s Eve social media campaigns to crush sales numbers](https://sociality.io/blog/new-years-eve-social-media-campaigns/): New year is coming 🎄 Discover remarkable new year's eve campaigns on social media to sell & promote your products or services successfully.
- [Buffer vs Sociality.io](https://sociality.io/blog/buffer-vs-sociality-io/): The following table compares the Buffer vs Sociality.io features. See how Sociality.io comes forward. Discover details.
- [Agorapulse vs Sociality.io](https://sociality.io/blog/agora-pulse-vs-sociality-io/): The following table compares the Agorapulse vs Sociality.io features. See how Sociality.io comes forward.
- [Migration Guide: Sprout Social](https://sociality.io/blog/migration-guide-sprout-social/): Our flight is departing from Sprout Social and heading to Sociality.io your ultimate all-in-one social media management platform.
- [Migration guide: Hootsuite](https://sociality.io/blog/migration-guide-hootsuite/): Our flight is departing from Hootsuite and heading to Sociality.io your ultimate all-in-one social media management platform.
- [Migration guide: Agorapulse](https://sociality.io/blog/migration-guide-agorapulse/): Our flight is departing from Agorapulse and heading to Sociality.io your ultimate all-in-one social media management platform.
- [Hootsuite vs Sociality.io](https://sociality.io/blog/hootsuite-vs-sociality-io/): The following table compares the Hootsuite vs. Sociality.io features. See how Sociality.io comes forward. Uncover everything to decide now!
- [Migration guide: Buffer](https://sociality.io/blog/migration-guide-buffer/): Our flight is departing from Buffer and heading to Sociality.io your ultimate all-in-one social media management platform.
- [Beyond Beta November 2021 at Sociality.io](https://sociality.io/blog/beyond-beta-november-2021/): A lot has changed and continues to change. Updates, improvements, bug fixes, and more. Let's take a look at November 2021 for Sociality.io.
- [Learn from top-performing Facebook pages on how to boost engagement](https://sociality.io/blog/top-performing-facebook-pages-to-boost-engagement/): Discover 7 top-performing Facebook pages from brands that could help inspire your next Facebook marketing move.
- [Here is how Sociality.io team grew organic traffic by 330%](https://sociality.io/blog/how-sociality-io-team-grew-organic-traffic/): In the past couple of months, our Sociality.io marketing team grew organic traffic. How? Check out the take-aways that benefit you as well.
- [Christmas! Best examples of social media holiday campaigns](https://sociality.io/blog/christmas-social-media-campaign-examples/): Merry Christmas! Discover the best ideas from the best Christmas social media campaigns that we have listed for you in this article.
- [Top social media monitoring tools for tracking brands' success](https://sociality.io/blog/social-media-monitoring-tools/): Discover what you can get from social media monitoring and the list of top social media monitoring tools that you can use to get started.
- [5 examples of Black Friday social media marketing campaigns](https://sociality.io/blog/black-friday-social-media-campaigns/): Check out the easy breezy tips to ace your Black Friday social media campaigns and drive sales, alongside some examples from global brands.
- [Engage Module: New solution to streamline work and boost team performance](https://sociality.io/blog/the-new-engage-module/): Discover what awaits you inside our new Engage Module to better social media engagements and make it easier to communicate with audiences.  
- [5 amazing apps for small business owners](https://sociality.io/blog/5-apps-for-small-business-owners/): Discover amazing apps for small business owners that save time, money, and energy; while helping automate some of core business processes.
- [Thanksgiving! Best customer-inspired social media content ideas to save the day](https://sociality.io/blog/thanksgiving-social-media-content-ideas/): Still undecided on the seasonal content plan? No worry, we got your back. Discover the best Thanksgiving content ideas for your social media.
- [Content planner simplified: How pros plan and schedule their social media content](https://sociality.io/blog/social-media-content-calendar-and-planning/): A social media content calendar and planning are as much important as having social media content itself. Check out for more details now.
- [Simplify sales and lead gen with 10 LinkedIn automation tools](https://sociality.io/blog/linkedin-automation-tools/): If you’re like most marketers, time is something you don’t have the luxury of, then you need LinkedIn automation tools. Discover 10 of them.
- [How to post on Instagram from computer in 2024? 3 Methods for both PC and Mac](https://sociality.io/blog/post-on-instagram-from-computer/): Sharing post on Instagram from a PC or Mac can save you time, and it is as easy as posting via the app. Discover 3 different methods.
- [How to align your Twitter bio with corporate branding (+Examples)](https://sociality.io/blog/how-to-align-twitter-bio/): Check out 7 tips to align Twitter bio that appeals to your audience and also Twitter bio examples serve as inspiration for your brand.
- [How to create a no-code Facebook chatbot?](https://sociality.io/blog/how-to-create-no-code-facebook-chatbot/): This article has made a list of free and paid solutions that allow you to integrate Facebook chatbot without any coding quickly.
- [How to export Instagram messages on PC and Mac?](https://sociality.io/blog/how-to-export-instagram-messages/): In this article, you will learn how to export Instagram messages, comments & like history, and other details in HTML format on PC or Mac.
- [Beyond Beta October 2021 at Sociality.io](https://sociality.io/blog/beyond-beta-october-2021/): Let's take a look at what have done as Sociality.io in October to get closer to our dreams. Here is the summary of Sociality.io October 2021.
- [Best tools to run an Instagram audit for your clients](https://sociality.io/blog/instagram-page-audit-tools/): In this post, you’ll learn why an Instagram page audit is useful to run on your Instagram accounts with ten tools that you can get started.
- [Best practices on tracking Instagram follower growth ( + Free and paid tools)](https://sociality.io/blog/tracking-instagram-follower-growth/): Best practices to grow Instagram audience and build presence with ten free and paid tools to analyze and track Instagram follower growth.
- [Best 10 apps marketers should use in 2024](https://sociality.io/blog/best-10-marketing-apps-in-2021/): Right tools combined with an audience-focused marketing campaign is a match made in heaven. Here is the list of ten marketing apps in 2024.
- [How to organize and optimize social media calendar](https://sociality.io/blog/social-media-calendar/): In this step-by-step workflow guide, you’ll learn how to create and optimize a social media calendar for your social channels like a pro.
- [What is the best time to post on LinkedIn?](https://sociality.io/blog/best-time-to-post-on-linkedin/): On social media, timing is everything. Creating posts at the right time and frequency helps keep your followers engaged. In this guide, you’ll learn the best time to post on LinkedIn.
- [How to stay competitive with 2024 Facebook algorithm changes](https://sociality.io/blog/facebook-algorithm-changes-in-2021/): In 2024 Facebook algorithm changes were made to personalize the newsfeed for everyone on its platform. Read the simplified version and more.
- [Beyond Beta September 2021 at Sociality.io](https://sociality.io/blog/beyond-beta-september-2021/): Let's take a look at what we did in September except save the world. Here is the summary of Sociality.io September 2021.
- [How to manage multiple Instagram accounts in one app?](https://sociality.io/blog/multiple-instagram-accounts-in-one-app/): This post will show to add and manage Instagram profiles using the Instagram app. Then introduce Sociality.io in managing Instagram accounts.
- [Smart tactics and tools to improve time management](https://sociality.io/blog/tactics-to-improve-time-management/): If you’re having trouble managing time in between your marketing activities, here are some smart tactics to improve time management.
- [7 Reasons to download the Sociality.io mobile app](https://sociality.io/blog/sociality-io-mobile-app/): We will walk you through a more efficient and nonchaotic way to manage your social media anywhere, at any time with Sociality.io mobile app.
- [Content curation strategies and tools in 2024](https://sociality.io/blog/content-curation-strategies-and-tools/): In this guide, you’ll learn which five content curation strategies to prioritize in 2021, plus the six best tools for curating content.
- [Join Sociality.io mobile applications](https://sociality.io/blog/join-sociality-io-mobile-applications/): Managing social media on the go is enjoyable yet complicated. Discover Sociality.io mobile applications: enjoyable, colorful, and dynamic.
- [Reasons why you should stop measuring social media vanity metrics](https://sociality.io/blog/why-to-stop-measuring-vanity-metrics/): Vanity metrics don’t say a lot about business’ health and/or growth. They offer feel-good numbers without providing any actionable context.
- [A complete guide to best free and paid tools for social media analytics](https://sociality.io/blog/tools-for-social-media-analytics/): This article includes what KPIs to focus on, how to interpret social media analytics results, and the best social media analytics tools.
- [Youtube analytics 101: Your simplified guide to complex Youtube data and metrics](https://sociality.io/blog/youtube-data-and-metrics/): In this article, we shall be looking at how you can measure your YouTube channel success using YouTube metrics within YouTube Data Analytics. 
- [Top 5 YouTube habits to adopt to double your subscribers in 2024](https://sociality.io/blog/5-youtube-habits-to-double-subscribers/): Let’s dive into the top 5 YouTube habits to adopt to grow your subscriber base, so you can reap the rewards of your own fanbase.
- [Beyond Beta August 2021 at Sociality.io](https://sociality.io/blog/beyond-beta-august-2021/): While working as hard as the ant, we did not forget to have as much fun as the grasshopper. Here is the summary of Sociality.io August 2021.
- [5 Tips to master YouTube content planning and why is it important?](https://sociality.io/blog/youtube-content-planning/): This post will walk you through five tips that will help you master YouTube content planning and fine-tune your YouTube content strategy.
- [5 Proven steps to master social media automation (+ Free tools)](https://sociality.io/blog/social-media-automation/): Get the best out of social media automation by following actionable and efficient steps that we mentioned in this article with free tools.
- [What every marketer needs to know about Instagram Creator Account](https://sociality.io/blog/instagram-creator-account/): If you are using Instagram for your business and don’t know the perks of switching to an Instagram Creator Account, this article is for you.
- [Do negative comments really matter? Stats and key takeaways for marketers](https://sociality.io/blog/social-media-feedback/): What can marketers do to address negative social media comments, and how can social media management tools help? This article is for you.
- [Sharing our top-secret new social media platforms](https://sociality.io/blog/new-social-media-platforms/): This post seeks to expose new social media platforms with a fair number of audience and less competition. We've selected 7 of them.
- [5 valid reasons why choose a Facebook Marketing Partner](https://sociality.io/blog/facebook-marketing-partner/): In this article, you will find out what Facebook Marketing Partners are, why to choose one and how you can benefit from its services.
- [Beyond Beta July 2021 at Sociality.io](https://sociality.io/blog/beyond-beta-july-2021/): While everything is changing for the better, we wouldn't be able to keep up with this change! Here is the summary of Sociality.io July 2021.
- [Ridiculously effective tactics to grow social media communities](https://sociality.io/blog/social-media-community/): In this article, we will cover 2 ridiculously effective methods to grow an engaged social media community: Gamification Ideation
- [How to save time by automating community management activities](https://sociality.io/blog/community-management/): Without community management tools, it is hard to track conversations in platforms. With Sociality.io, monitor communities in one platform.
- [Instagram messaging is now available](https://sociality.io/blog/instagram-messaging-is-now-available/): We are excited to announce that developers can now build Instagram messaging experiences for all business accounts with Sociality.io now!
- [Tactics to identify opinion leaders to boost social media community engagement](https://sociality.io/blog/identify-opinion-leaders/): Leveraging community management is a powerful tool in marketing and in this article, you will see the tactics to identify opinion leaders.
- [11 essential YouTube KPIs to measure your channel’s growth](https://sociality.io/blog/youtube-kpis/): This post will cover 11 essential YouTube KPIs to measuring your channel’s growth and how you can use them to drive your channel.
- [How to do marketing mix analysis using the Marketing Mix Modeling?](https://sociality.io/blog/marketing-mix-modeling/): Marketing mix modeling is used as a decision-making tool to estimate the effectiveness of marketing initiatives in increasing ROI.
- [How to use Instagram question sticker to market your business?](https://sociality.io/blog/instagram-question-sticker/): If you’re wondering how Instagram question sticker feature can be leveraged to market your business this article is for you.
- [Instagram messages management and automation of social media management chaos](https://sociality.io/blog/instagram-messages-management/): Now, messenger API is supporting Instagram messaging. The social media management tools can offer Instagram messages management at scale.
- [Social Media APIs and Best Use Cases](https://sociality.io/blog/social-media-apis/): Without making you wait, let’s dig straight into what APIs, which is application programming interface, and social media marketing API's are.
- [An ultimate guide on how to use Reddit for marketers](https://sociality.io/blog/reddit-for-marketers/): Reddit has huge potential for marketers. We decided to share our ultimate guide on how to use Reddit for marketers.
- [Everything you need to know about TikTok & its Ads offerings](https://sociality.io/blog/tiktok-ads/): TikTok now has 500 million users worldwide. A presence in TikTok Ads might be crucial for your brand if it targets a younger audience.
- [How to nail the TikTok challenge for businesses?](https://sociality.io/blog/tiktok-challenge-for-businesses/): For brands trying to reach their audiences TikTok is a great venue. Here is a guide on how to nail TikTok challenges for businesses.
- [How to find your unicorn content?](https://sociality.io/blog/unicorn-content/): This guide will show you to find your own unicorn content. Once you see the patterns you’ll be able to apply them for supercharged results.
- [The post covid future of community marketing](https://sociality.io/blog/community-marketing/): Community marketing is a niche marketing strategy bringing your customers together based on a topic that they are all interested in.
- [How to track competitors’ followers growth rate on social media](https://sociality.io/blog/competitors-growth-rate/): Uncover these four steps to track and measure your competitors growth rate on social media. Then you’re good to go!
- [How to download and repurpose a Facebook Live video?](https://sociality.io/blog/download-facebook-live-video/): We will give you the necessary steps to follow in order to download a Facebook Live video, plus the ways to repurpose your downloaded videos.
- [IGTV: We've officially launched](https://sociality.io/blog/igtv-launch-sociality-io/): IGTV is on Sociality.io now, with its existing features! We are glad to catch up with the social media dynamics with you quickly.
- [How to track and analyze your competitors’ content strategy ](https://sociality.io/blog/competitors-social-media-content-strategy/): With the context firmly laid, we’ll walk you through exactly how to track and analyze your competitors’ social media content strategy.
- [Everything you need to know about YouTube Cards](https://sociality.io/blog/youtube-cards/): Welcome to Youtube Marketing #101! You can do so much on this platform, and today we will learn about Youtube Cards and Youtube End Screens.
- [How to track competitors' promoted Instagram posts?](https://sociality.io/blog/track-promoted-posts/): Learn how to keep track of your competitors' promoted Instagram posts. Figure out their paid strategies and use them to inform yours.
- [7 Competitive benchmarking tactics to measure your social media performance](https://sociality.io/blog/competitive-benchmarking/): We've highlighted 7 competitive benchmarking tactics that give you a comprehensive picture of the strategies your competitors have employed.
- [How to change the background color of Instagram Stories?](https://sociality.io/blog/instagram-stories-background-color/): How to change background color on Instagram story? Uncover most aesthetic Instagram Story background templates and the best sources to use. 
- [The step by step guide on Facebook Watch Party in your Facebook group](https://sociality.io/blog/facebook-watch-party/): The Facebook Watch Party feature is a great way for people to watch videos on Facebook together in real-time.
- [Introduction to Listen Module 101: Stay informed about your brand health with social listening](https://sociality.io/blog/social-listening/): Social listening involves gathering posts, comments and conversations that contain keywords or topics that are meaningful for your brand.
- [Essential social media Engage features to stay connected with audiences and remote team members](https://sociality.io/blog/social-media-engage-features/): Every marketer needs social media engage features to make things much more streamlined while having conversations with their audience
- [How to schedule Instagram posts? Guide for marketers](https://sociality.io/blog/schedule-instagram-posts/): This blog includes the importance of scheduling Instagram content, how to schedule Instagram posts, tips to schedule content better, and more.
- [How to style your Instagram grid layout: 4 planning tools](https://sociality.io/blog/instagram-grid-layout/): A checkerboard effect, puzzle layouts, and more. We share visually attractive Instagram grid layout types and helpful tools to plan your feed.
- [Collect meaningful data for a better ROI using Sociality.io Analytics Module](https://sociality.io/blog/social-media-data/): If you’re trying to figure out the exact areas where you’re falling short it’s time to look deeper into your social media data.
- [Which is more important: Reach vs. Impressions](https://sociality.io/blog/reach-vs-impressions/): Reach vs Impressions. The metrics are grouped together, but each has its own definition and makes an impact on your social media strategy.
- [Sociality.io 2020 Review](https://sociality.io/blog/socialityio-2020-review/): We continued our hard work on Sociality.io and published so many new amazing stuff! Check out our 2020 Review.
- [How to merge two Facebook pages?](https://sociality.io/blog/merge-facebook-pages/): So, if you need to merge pages on Facebook, have done all the prep work, then you should follow these simple steps:
- [What is an Instagram takeover? Benefits for businesses](https://sociality.io/blog/instagram-takeover/): Instagram Takeover is an in-depth collaboration between a brand and an influencer. A brand hands its Instagram account over to a guest host.
- [How to prepare an Instagram competitor analytics report in 5 minutes?](https://sociality.io/blog/instagram-competitor-analysis-research/): How to conduct Instagram competitor analysis? This article will present a checklist of the things to study on a competitor’s Instagram page.
- [How to share a link on Instagram in nine ways](https://sociality.io/blog/share-links-on-instagram/): New, unconventional ways to share a link on Instagram. Here are nine ways that pro social media marketers & Instagram influencers use.
- [How to unhide a post on Facebook? Here are all the answers](https://sociality.io/blog/unhide-facebook-post/): How to unhide Facebook post and comments from desktop and mobile (Android/iOS)? Here are all the answers you need to reverse the mistake.
- [Shadowbanned on Instagram? Here is how to fix it](https://sociality.io/blog/lift-shadowban-free-shadowban-tester/): How to lift Instagram shadowban using shadowban tester? Uncover if your Instagram account is shadowbanned. Learn how to avoid it.
- [How to add Shopping Tags on Instagram?](https://sociality.io/blog/shopping-tags-on-instagram/): How to add Instagram Shopping Tags and drive online sales? Here is an article that troubleshoots potential problems and shows best examples.
- [Top 6 social media competitor audit tools that are worth your time](https://sociality.io/blog/social-media-competitor-audit-tools/): Discover the 6 social media competitor audit tools that simplify the process of benchmarking your brand's performance against competitors.
- [Competitor analysis benchmarking using LinkedIn analytics tools](https://sociality.io/blog/competitor-analysis-on-linkedin/): How to use LinkedIn for social media competitor analysis? Set the right benchmarks and learn how to outperform competitors on LinkedIn.
- [How to post branded Instagram GIF stickers](https://sociality.io/blog/instagram-stories-branded-gifs/): Not many marketers know it, but creating your own branded GIF stickers is easy and free. Here is how to make Instagram stickers for free.
- [How to conduct competitor analysis benchmarking on Twitter (+ Template)](https://sociality.io/blog/competitor-analysis-benchmarking-on-twitter/): This article is your guide to the complex world of conducting competitor analysis on Twitter with a ready-to-use FREE template.
- [How to remove fake followers on Instagram](https://sociality.io/blog/clean-up-instagram-account/): Bots, spammers, and dead accounts decrease Instagram engagement rates. Here is an article that helps you to clean up your Instagram account.
- [Debunking 6 Instagram hashtags myths social media marketers follow](https://sociality.io/blog/instagram-hashtags-myths/): Love Instagram hashtags? 6 hashtag strategies social media marketers misuse. Learn how hashtags' algorithm works and don'ts & do's. (+Experiments)
- [How to manage a social media team?](https://sociality.io/blog/social-media-team/): Manage Social media team to reach business & marketing goals by understanding the power of social media and setting the right goals. Who is your dream team?
- [How to run Facebook competitor analysis](https://sociality.io/blog/competitor-analysis-on-facebook/): Read step by step guide of how to conduct competitor analysis on Facebook and set the right benchmarks for your brand's social media strategy.
- [Best social media & marketing newsletters to sign up in 2024, plus more](https://sociality.io/blog/social-media-newsletters/): Thankfully, there are social media newsletters that bring value. Our team spent one-month testing email newsletters to save you time.
- [How to define and measure social media ROI for your business](https://sociality.io/blog/social-media-roi/): To help you prevent your brand from marketing-related losses, discover steps for defining and measuring Social Media ROI for your business.
- [Don’t boost posts on Instagram and Facebook to save money—here’s why ](https://sociality.io/blog/dont-boost-post/): This article will reverse engineer why you don't boost post and show you what exactly happens when you click that magic button. 
- [How to find social media influencers for your brand?](https://sociality.io/blog/how-to-find-social-media-influencers/): This article includes how to find social media influencers and what are the ingredients of an effective influencer marketing campaign.
- [What are the best times to post on social media for 2024?](https://sociality.io/blog/best-times-to-post-on-social-media/): Although there is no such thing as a hard & fast best time to post on social media platforms, there are indeed optimal best times to post on Social Media.
- [Strategies for social media marketing: How to build an effective one in 2024](https://sociality.io/blog/social-media-marketing-strategy/): Whether you’re building your strategies for social media for the first time or updating yours for 2024, here are all you need to explore!
- [What is influencer marketing? Learn how to leverage your business](https://sociality.io/blog/influencer-marketing/): Influencers assist companies in influencer marketing. They help you reach out to new audiences, build awareness and establish trust with your audiences.
- [How to nail your side project marketing? (+ Product Hunt launch template)](https://sociality.io/blog/side-project-marketing/): Side project marketing creates brand awareness and credibility. In that post we shared lessons we learned from launching a side product.
- [What are the Facebook Page Roles and how to use them?](https://sociality.io/blog/facebook-page-roles/): Facebook has page roles and they have been changing over time. There are 5 Page roles when you want to give access to someone new to the page.
- [Top 8 social media community manager software in 2024](https://sociality.io/blog/social-media-community-management-tools/): Discover the best community management tools that every community manager will love! The listed 8 tools boost customer experience on social.
- [Twitter Ads guide for beginners](https://sociality.io/blog/twitter-ads-guide/): If you put Twitter Ads in your social media advertising channel list but you don’t have the know-how, this article is just for you.
- [Updated Guide 2024: How to delete a Facebook group](https://sociality.io/blog/delete-facebook-group/): Don't worry. Just because there is no single button to click on, doesn't mean that it is impossible to delete a Facebook group.
- [Step by step guide: The ultimate guideline for the Facebook Business Manager](https://sociality.io/blog/facebook-business-manager/): Facebook Business Manager is not user-friendly and not the most intuitive tool. In their words: Manage ad accounts, pages, and the people who work on them.
- [How do I make my Instagram a business account?](https://sociality.io/blog/instagram-business-account/): In this "How to" article we will walk you through the process of switching from Instagram Private account to Instagram Business Account.
- [How to get verified on Instagram? (2024 update)](https://sociality.io/blog/how-to-get-verified-on-instagram/): No need to be a worldwide celebrity of a multinational corporation to get verified on Instagram. Here is how to get verified on Instagram
- [Top 10 social media listening tools in 2019](https://sociality.io/blog/social-media-listening-tools/): Social media listening tools have started to become a critical part of businesses. Here’s a guide of best rated 10 social media monitoring tools
- [How to use Facebook Ads for beginners](https://sociality.io/blog/how-to-use-facebook-ads/): Becoming a master of Facebook ads is not rocket science, but you definitely can turn into a Jedi of reaching social media marketing goals.
- [6 Ways how technology can simplify social media management](https://sociality.io/blog/how-technology-can-simplify-social-media-management/): Best social media marketing tools simplify the social media management process in big time. We listed the benefits of those tools for you.
- [Top 21 social media scheduler tools in 2024](https://sociality.io/blog/social-media-scheduler-tools/): Top-rated social media scheduler tools offer you more than just scheduling. This post includes the best 10 tools for the year 2024.
- [Top 10 social media analytics and reporting tools in 2024](https://sociality.io/blog/social-media-analytics-tools/): Check out the Top 10 Social Media Analytics and Reporting Tools list in 2024 and find you your future lifesaver in social media!
- [Top 5 social media competitive analysis tools in 2024](https://sociality.io/blog/social-media-competitor-analysis-tools/): In this article, you can find the top 5 competitor analysis tools in 2021 for social media executives and social media managers.
- [Compare 150+ social media management tools' plans](https://sociality.io/blog/compare-150-social-media-management-tools-plans/): We've collected more than 150+ plans of all social media tools into a Google Sheet. It's easy to find the exact price to pay for the tool.
- [How to use Facebook Debugger to fix your content](https://sociality.io/blog/how-to-use-facebook-debugger/): This post explains everything need to know about Facebook Debugger and how you can guide Facebook to scrape your content in the right way. 
- [Social media marketing experts: The ultimate list of digital marketing experts should follow in 2019](https://sociality.io/blog/ultimate-list-of-digital-marketing-experts/): Find the list of digital marketing experts who will make it easier for you to keep up with the latest strategies for your business growth.
- [Scheduling alternatives to Hootsuite and Buffer](https://sociality.io/blog/scheduling-alternatives-to-hootsuite-and-buffer/): Finding the right social media scheduling platform is difficult. Discover the 5 best alternatives to Hootsuite and Buffer for scheduling.
- [Guideline to grow followers on LinkedIn company page (without buying fake followers)](https://sociality.io/blog/guide-to-growth-followers-on-linkedin-company-pages/): Understanding LinkedIn is essential in building a successful presence. This ultimate guide will help you to grow your LinkedIn company page.
- [What is social media competitor analysis?](https://sociality.io/blog/what-is-social-media-competitor-analysis/): Whether you are a business owner or a marketer, social media competitor analysis is one of the first tasks you should be doing.
- [Buffer vs Hootsuite: Which tool is the best for social media management?](https://sociality.io/blog/buffer-vs-hootsuite/): What are the main considerations when choosing a social media management tool between Hootsuite vs Buffer? Here are the top differences.
- [Step by step guide: The ultimate guideline to growth your subscribers on YouTube (without buying subscribers)](https://sociality.io/blog/growth-subscribers-on-youtube/): Let's discover how your content can outperform Youtube competitors, what content to be creating and what else is essential for your growth.
- [50 Social media terms and jargon every marketing beginner should know](https://sociality.io/blog/social-media-definitions/): This ultimate social media terms dictionary will help you discover what's new on social media and keep you updated easily.
- [Hootsuite alternatives you should try in 2024](https://sociality.io/blog/hootsuite-alternatives/): Hootsuite has been a market leader. In this article, we will provide you with the best selection of Hootsuite alternatives you should try.
- [How to manage social media crisis?](https://sociality.io/blog/how-to-manage-social-media-crisis/): Today a bad customer experience spreads like butter on a hot toast. Sharing information has never been easier, which brings difficulties to manage a social media crisis.
- [How to use Instagram Stories analytics to make better Stories](https://sociality.io/blog/how-to-use-instagram-stories-analytics/): Let’s get you started with Instagram Story analytics and how you can optimize Stories for improved metrics! 
- [Best tools for content marketing](https://sociality.io/blog/best-tools-for-content-marketing/): Marketers claim that content marketing is a future of digital marketing. Don't believe them. Content marketing is already "present".
- [What exactly does a "social media manager" do? And how to hire the right specialist?](https://sociality.io/blog/what-exactly-does-a-social-media-manager-do/): All you need to know from requirements and skills to factors that influence social media manager specialist's performance.
- [How to write good Instagram captions?](https://sociality.io/blog/how-to-write-good-instagram-captions/): An ultimate guide to writing the best Instagram captions. Engage your followers with carefully chosen and creative captions that no one else is using.

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# Detailed Content


## Posts

### Beyond Beta May 2025 at Sociality.io

> It’s been such a joy to bring Beyond Betas to life with you all over the past 4 years! Here's our Beyond Beta May 2025.

- Published: 2025-06-06
- Modified: 2025-06-06
- URL: https://sociality.io/blog/beyond-beta-may-2025-at-sociality-io/
- Categories: Beyond beta, Product

Hey everyone, Firat here! I’m part of the crew keeping things running smoothly at Sociality. io, helping turn ideas into features and fine-tuning the way we work behind the scenes. These monthly roundups mean a lot to us—so I’m excited to share the Beyond Beta May 2025 edition with you. In May, we’ve rolled out a few thoughtful improvements to make your day-to-day experience better. And quietly in the background, we’ve started weaving in a bit of AI — not the loud kind, but the kind that just works when you need it. Here is a quick peek at what’s new this month... then click ahead for the juicy bits: Engage smarter with Sociality AI What’s the value? Less manual effort with more clarityYour lead always guides AIMake everyday tasks smoother Our Engage module just got a serious upgrade. Now, every message in your conversations is automatically analyzed and tagged by our AI — saving your team valuable time and ensuring consistent categorization across interactions. Even better, each AI-generated tag includes a detailed activity log, giving you the context behind every decision. This means you can better understand how your conversations are being labeled, update your tags and descriptions for improved accuracy, and maintain a more structured tagging system across your team. Turning AI tagging into team insights What’s the value? Understand what your team deals with dailySpot trends across platforms and campaignsTake actions backed by tag insights Following our recent update where AI tags every message in your inbox,...

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### Beyond Beta April 2025 at Sociality.io

> It’s been such a joy to bring Beyond Betas to life with you all over the past 4 years! Here's our Beyond Beta April 2025.

- Published: 2025-04-30
- Modified: 2025-06-06
- URL: https://sociality.io/blog/beyond-beta-april-2025-at-sociality-io/
- Categories: Beyond beta, Product

Hey everyone, Ebru here... but for the last time It’s been such a joy to bring Beyond Betas to life with you all over the past 4 years! Every moment of it has been a fun and learning-filled ride. I've loved connecting with you, creating that bridge between our product and amazing customers. Some of you I've had the chance to meet in person, which made everything even more memorable. I’m going to miss this team and all the great moments we've shared. Big thanks to each of you for making this experience unforgettable! Here's our Beyond Beta April 2025 summary for the fast readers. And details are right below as always! Would you like to have more information? Let’s dig all the features together;  Post Tags now in Analytics You can now tag your posts using the same tags you've created in the Analytics module—making it easier than ever to organize and analyze your content performance. Here’s what’s new: Tag your posts – Apply your existing Analytics tags directly to your posts for seamless tracking. Filter by tags – Use filters to view post-level metrics by tag, so you can compare campaigns, themes, or strategies with precision. This update bridges the gap between publishing and performance—giving you clearer insights, faster. Campaign Insights: Compare tagged post performance at a glance We’ve added a new Campaign Insights section to all platform reports—designed to help you evaluate the performance of your campaigns with ease. By grouping and comparing posts using tags, you...

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### Beyond Beta March 2025 at Sociality.io

> I’m excited to walk you through what we’ve been cooking up this month at Sociality.io! Here is Beyond Beta March 2025!

- Published: 2025-04-09
- Modified: 2025-04-15
- URL: https://sociality.io/blog/beyond-beta-march-2025-at-sociality-io/
- Categories: Beyond beta, Product

Hey everyone, Sercan here! I’m excited to walk you through what we’ve been cooking up this month at Sociality. io! As part of the frontend team, I get to bring many of these improvements to life on your screens—and this month was all about making things more secure, more intuitive, and way smoother to use. Here's our Beyond Beta March 2025 summary for the fast readers. And details are right below as always! Would you like to have more information? Let’s dig all the features together;  Introducing Security+ at Sociality. io Your team’s security, now more visible and manageable than ever. We’ve added a brand-new Security+ screen under the Organization settings—designed to help you enforce best practices and ensure enterprise-grade protection for your team. Here’s what you’ll find: Enforce strong passwords – Require your team to use secure passwords (12+ characters including uppercase, lowercase, numbers, and special characters) to reduce vulnerabilities. Expire sessions – Automatically log out users after a set period (e. g. , 30 days) to prompt re-authentication and enhance session control. Expire passwords – Set regular password update intervals for team members to maintain up-to-date access security. (Optional setting) Enforce 2FA – Make Two-Factor Authentication mandatory across your team to add an extra layer of protection. Allowed IPs – Restrict team member logins to specific IP addresses for added control over account access. User activity logs – Export the last 90 days of user activity records for compliance monitoring. All these features are now trackable through a...

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### Beyond Beta February 2025 at Sociality.io

> We’ve been working hard to enhance our platform with AI-powered features to deliver best experience. Here is Beyond Beta February 2025!

- Published: 2025-03-12
- Modified: 2025-03-12
- URL: https://sociality.io/blog/beyond-beta-february-2025-at-sociality-io/
- Categories: Beyond beta, Product

Hey, it’s Ebru from the Sociality. io team! This month, we’ve been working hard to enhance our platform with AI-powered features to deliver the best experience possible. With so many exciting updates, we decided to host a webinar to walk you through them all! Here's our Beyond Beta February 2025 summary for the fast readers. And details are right below as always! Would you like to have more information? Let’s dig all the features together;  Listen – AI and Feature Enhancements AI-Powered Tagging Say goodbye to manual tagging! Our AI now automatically analyzes sentiment and assigns the most relevant tags from your custom tag pool as soon as new data enters the system. Plus, you’ll see a quick AI-generated summary at the top of your lists, making it easier than ever to track conversations at a glance. Manual Tagging Beyond AI-powered tagging, you can manually assign or modify sentiment tags to ensure accuracy and alignment with your analysis. Whether you prefer AI suggestions or want to customize tags based on your expertise, you have the flexibility to make data categorization truly your own. AI Review When new mentions enter the system, our AI works behind the scenes to automatically analyze and tag them. Initially, these mentions are assigned the 'Waiting for Review' status, giving you the flexibility to review and verify the AI-generated tags before any action is taken. This ensures that you’re in control of the process from the very beginning. Status Tracking To further customize your experience, you...

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### Beyond Beta January 2025 at Sociality.io

> Hey, it’s Eyüp from the Sociality.io team! I’m here to bring you this month’s updates on what’s new. Here's our Beyond Beta January 2025!

- Published: 2025-02-13
- Modified: 2025-02-13
- URL: https://sociality.io/blog/beyond-beta-january-2025-at-sociality-io/
- Categories: Beyond beta, Product

Hey, it’s Eyüp from the Sociality. io team! I’m here to bring you this month’s updates on what’s new and improved at Sociality. io. But before we dive in, here’s a fun fact: Did you know the first-ever website is still live today? Tim Berners-Lee launched it in 1991, and you can still visit it at info. cern. ch! Technology has come a long way since then, and so has Sociality. io. Let’s check out what’s new. Here's our Beyond Beta January 2025 summary! New IG Metrics - Expanded Views Breakdown We didn’t just introduce the Views metric—we also added more detailed insights. You’ll now have two separate graphs: one displaying views by content type (such as ads or different formats) and another breaking them down by the viewer’s follow status. This makes it easier to see where your views come from and who’s watching. Schedule 10-minute TikTok videos with Sociality. io TikTok has extended its video limit to 10 minutes (600 seconds), giving creators more flexibility for storytelling, tutorials, and in-depth content. And the best part? With Sociality. io, you can now publish and schedule your long-form TikTok videos effortlessly—keeping your content strategy smooth and consistent! Now available in IG DMs: Stickers, GIFs, and Voice Messages Previously, some message types—like stickers, GIFs, and voice messages—were not visible in Instagram DMs on Sociality. io. But now, we’ve added support for them! This means you can now view and manage all message types seamlessly in your inbox, ensuring a smoother and...

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### Beyond Beta December 2024 at Sociality.io

> Thank you for being an essential part of our story. Here’s to an even brighter future ahead! Cheers! 🥂 Here is Beyond Beta December 2024!

- Published: 2025-01-02
- Modified: 2024-12-18
- URL: https://sociality.io/blog/beyond-beta-december-2024-at-sociality-io/
- Categories: Beyond beta, Product

2024 Wrapped is here for Sociality. io! In this yearly wrap-up, I’m excited to share the highlights of our 2024 journey at Sociality. io. From launching innovative AI-powered features to streamlining workflows, every step we took was designed to enhance your social media management experience. Thank you for being an essential part of our story. Here’s to an even brighter future ahead! Cheers! Let’s look back at an incredible 2024 together! AI Sentiment Analysis for the Engage and Listen modules In 2024, we leveled up AI Sentiment Analysis to help you monitor brand health, optimize engagement strategies, and respond swiftly to customer emotions. These enhancements made your social media management more strategic and effective. Discover more here! Here's to building on this momentum in 2025! AI integration for the Categories on Listen module 2024 was a groundbreaking year for AI innovation! We supercharged the Listen module with cutting-edge AI technology, making it effortless to generate precise and detailed category descriptions. Just enter a keyword, and Sociality. io’s AI does the rest—saving you time and effort. LinkedIn ‘Document’ posts direct publishing  We introduced seamless publishing for LinkedIn 'Document' posts directly through Sociality. io. This versatile format allowed you to share PDFs in your feed, providing a convenient way to deliver important content to your network with ease. Facebook Story scheduling In 2024, we introduced direct publishing and scheduling for Facebook Stories. Additionally, we made it possible to share Instagram and Facebook Stories simultaneously by selecting the appropriate pages. These updates aimed...

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### Sociality.io 2024 year review

> Sociality.io 2024 year review is here! Kudos to our amazing team for their hard work in making all these achievements possible. Uncover now!

- Published: 2024-12-27
- Modified: 2024-12-31
- URL: https://sociality.io/blog/sociality-io-2024-year-review/
- Categories: Product, Year review

Here we go again with our annual review Before we dive in, I want to mention that Sociality. io will be turning 10 years old in 2025—what an incredible milestone for our team! If you thought AI hype would fade by now, think again. We’ve moved past the novelty of “Look, we have AI! ” to building systems that do the work. It’s not just about sprinkling AI fairy dust—it’s about doing the real work, end-to-end workflows with humans in the loop. Our 2024 highlights At Sociality. io, we believe in AI-driven solutions for real workflows. In 2024, we rolled out features like AI-powered sentiment analysis and category/attribute tagging in our Listen module—automatically processing thousands of mentions in real time without manual intervention. Also, we focused on significant investments in updating our user experience and our tech stack. Looking ahead to 2025 We are laser-focused on delivering a high-quality, AI-enabled solution that will set us apart as social media management continues to evolve. We plan to extend our AI approach across other modules in Sociality. io. In 2025, we will introduce automatic comment hiding based on brand guidelines, auto-assigning tasks to the right team member, AI-powered response suggestions, and AI-generated analytical summaries for reports. Step by step, Sociality. io is evolving into an AI-first platform. Think of AI as the production crew ensuring everything runs smoothly, while you remain the creative director in charge. 2024 in milestones Listening, learning, and growing together Over the past few months in 2024, we've...

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### Beyond Beta November 2024 at Sociality.io

> Let’s raise a cup for World Turkish Coffee Day to celebrate the rich traditions we love while brewing updates. Here is Beyond Beta November.

- Published: 2024-12-05
- Modified: 2024-12-04
- URL: https://sociality.io/blog/beyond-beta-november-2024-at-sociality-io/
- Categories: Beyond beta, Product

Strong like Turkish coffee, smooth like lokum, and brewed with care in a cezve! I’m Micaela, the UX/UI and Graphic Designer here at Sociality. io, and I’ve got the latest updates and improvements to share with you this month. Let’s raise a cup this World Turkish Coffee Day to celebrate the rich traditions we love — while brewing updates just as satisfying! Here is the Beyond Beta November at Sociality. io! AI-powered description generator for Categories We’ve enhanced the Listen module with AI technology, making it easier than ever to generate accurate and detailed category descriptions. Simply provide a keyword, and Sociality. io's AI will take care of the rest.   How to benefit from this improvement? Generate category descriptions with just a keyword. Streamline your workflow effortlessly. Free up your team to focus on delivering valuable insights. Enhanced capabilities for publishing collaborators Collaborators now have the ability to add notes to posts, making communication smoother. They can also update posts, as long as they haven't been approved yet, allowing for more flexibility in content management. How to benefit from this improvement? Add helpful notes to posts for better collaboration. Update posts before approval to improve content accuracy. Streamline the content review process with more flexible editing options. Revamped ‘Sentiment preferences’ screen The ‘Sentiment preferences’ section has a fresh new look, designed to improve user experience and make it easier to navigate. With a more intuitive interface, you can now adjust sentiment settings with greater ease and efficiency. What’s new?...

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### Beyond Beta October 2024 at Sociality.io

> 55 years ago, internet got its start with ARPANET. Thanks to that first spark in tech, bringing you updates. Here is Beyond Beta October 2024

- Published: 2024-11-07
- Modified: 2024-11-02
- URL: https://sociality.io/blog/beyond-beta-october-2024-at-sociality-io/
- Categories: Beyond beta, Product

Hi there guys, I’m Oktay, the Backend Developer here at Sociality. io, and I’ve got the latest updates and improvements to share with you this month Fun bit of history—55 years ago, the internet got its start with ARPANET on November 7, setting the stage for all the backend magic we work with today. So here I am, thanks to that first spark in tech, bringing you this month’s updates. Let’s dive in!   Here is the Beyond Beta October 2024 at Sociality. io! Embrace the new look of Listen - Mentions We’ve uplifted the design of the Listen module to elevate your listening experience! What’s new? Much faster navigation Navigate effortlessly with an upgraded interface that makes finding what you need quicker and easier. Enhanced and user-friendly visual design Experience a modernized interface that makes navigating mentions more intuitive and visually appealing. Coming soon: AI Integration Prepare for new features that leverage the power of AI to elevate your user experience. Keep an eye out for our upcoming announcements—you won’t want to miss it! Introducing the ‘Ad comments’ section Keeping up with your Instagram ad engagement just got even easier! This new section makes handling ad engagement smoother and more organized—no more missed conversations! How to benefit from this improvement? View connected Instagram Ad accounts instantly Quickly see which Instagram accounts have ad accounts linked for seamless ad comment management. Support for multiple Ad accounts per page Link more than one ad account to each page, gathering comments from...

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### Beyond Beta September 2024 at Sociality.io

> We've crafted some great enhancements, and I hope you love them! So, without further delay, here's our Beyond Beta September edition!

- Published: 2024-10-10
- Modified: 2024-10-06
- URL: https://sociality.io/blog/beyond-beta-september-2024-at-sociality-io/
- Categories: Beyond beta, Product

Hi there guys, I'm here to bring you the latest improvements, good news, and bug fixes this time. We've crafted some great enhancements, and I hope you love them! So, without further delay, here's our Beyond Beta September edition! Sociality. io Workspace 101  With the new Workspaces, we’ve introduced several new screens designed to enhance your experience and make Sociality. io even easier to use. Here are some of the key features we've added: AI Sentiment Analysis for the Listen and Engage module AI Sentiment Analysis helps you monitor brand health, optimize engagement strategies, and react quickly to customer emotions, making your social media management more strategic and effective. Here are some of the benefits of AI Sentiment Analysis for Listen and Engage modules: For the Listen Module: Track Brand Sentiment: Monitor whether conversations are positive, negative, or neutral. Crisis Management: Detect negative trends early to address issues quickly. Audience Insights: Understand reactions to campaigns and trends through sentiment analysis. For the Engage Module: Prioritize Responses: Focus on handling critical messages based on sentiment. Personalized Replies: Tailor responses based on customer emotions. Efficient Management: Sort and manage messages automatically by sentiment. How to enable AI sentiment analysis for Listen and Engage modules: Click 'Settings,' and you’ll land directly in the 'Workspaces' section on the next screen. From the left menu, click on ‘Sentiment preferences. ' Enable ‘AI analyzer for Listen’ and ‘AI analyzer for Engage’. Congratulations! You did it. Icon and color selection for ‘Saved replies’ With the new Workspaces...

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### Beyond Beta August 2024 at Sociality.io

> Now, let’s hit the right note with our Beyond Beta August 2024 summary, featuring all the key insights! Uncover the summary.

- Published: 2024-09-10
- Modified: 2024-09-11
- URL: https://sociality.io/blog/beyond-beta-august-2024-at-sociality-io/
- Categories: Beyond beta, Product

Happy Classical Music Month folks! Long time no see, ha... This September, we’re not just sharing updates but also celebrating Classical Music Month! To get into the spirit, we’ve compiled a list of our team’s favorite classical pieces of music. Here is the list! These pieces inspire us as we work on delivering the best social media management product for you. We hope you enjoy them too—don’t hesitate to give them a listen! Now, let’s hit the right note with our Beyond Beta August 2024 summary, featuring all the key insights! Filli Boya and their Sociality. io experience We had the pleasure of conducting an insightful interview with Ece Ipek, Social Media Specialist at Filli Boya, a forward-thinking paint company focused on experiencing marketing. She believes that the transition to Sociality. io brought the following advantages to them: Eased their tasks and offered clarity and simplification Ensured a more efficient management process  Established a framework that elevated their professionalism Streamlined their operations by making them more responsive and adaptive to the evolving needs of their audience We sincerely thank Ece and the Filli Boya team for sharing their experiences and insights using Sociality. io. You can read the full case study here PNG format is here: Publish crystal-clear photos on Instagram The PNG file format is now supported for Instagram photo publishing on the Publish module, giving you more flexibility when sharing high-quality images. Olá Português The Portuguese language option is now available in the Listen module, allowing you to...

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### Beyond Beta July 2024 at Sociality.io

> We love sharing good news! Here's our Beyond Beta July 2024 summary, highlighting all the pawsome insights. Uncover them all now.

- Published: 2024-08-08
- Modified: 2024-08-05
- URL: https://sociality.io/blog/beyond-beta-july-2024-at-sociality-io/
- Categories: Beyond beta, Product

Happy International Cat Day folks Did you know we have 9 cats in the Sociality. io family? We share a special bond with these furry friends, making it a joy to celebrate International Cat Day. Whether we're coding, designing, or brainstorming, our cats bring a touch of inspiration and comfort. Here's our Beyond Beta July 2024 summary, highlighting all the pawsome insights! Wetpaint and their Sociality. io experience It was our pleasure to have and listen to Hamza Sabeh, Social Media Manager at Wetpaint, a full-scale digital marketing agency based in Dubai. Here are some insights how Sociality. io is helping their journey: Key learnings are integrated into client campaigns with our weekly newsletter Ability to read between the lines with clean and insightful data Notably enhanced their team's workflow with Sociality. io's user-friendly interface Strengthened trust with Sociality. io’s emphasis on customer service We sincerely thank Hamza and the Wetpaint team for sharing their experiences and insights using Sociality. io. You can read the full case study here Proud to share our latest badge achievements It’s a pleasure to announce that we’ve received new badges from G2 and Crozdesk, recognizing our performance and user satisfaction. From G2: High Performer: Recognizing our strong market presence and customer satisfaction. Easiest Setup: Highlighting our user-friendly onboarding process. Easiest to Use: A testament to our intuitive and accessible platform. From Crozdesk: Trusted Vendor: Acknowledging our reliability and credibility. Quality Choice: Signifying our commitment to delivering top-quality services. Thank you for being part of...

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### Beyond Beta June 2024 at Sociality.io

> Here is our summary of Beyond Beta June 2024! Take a moment to check out the updates, improvements, and bug fixes we've made for you in June

- Published: 2024-07-04
- Modified: 2024-07-05
- URL: https://sociality.io/blog/beyond-beta-june-2024-at-sociality-io/
- Categories: Beyond beta, Product

Hey there Happy Invisible Day! Yes, you read that right—today is a special day dedicated to the desire to disappear and take a break from it all. We all have those days when we don't feel our best and just want to escape. On Invisible Day, you have the perfect excuse to take a day off and indulge in whatever brings you joy and relaxation. But before you vanish, take a moment to check out the updates, improvements, and bug fixes we've made for you in June. Here is our summary of Beyond Beta June 2024! Enhancing your experience: 'Workspaces' in progress What’s new? We love updating and uplifting our platform's usability and design at any point! This time, it’s for the Settings page. Introducing our new 'Workspaces' feature, currently in beta testing. Soon, it will roll out to all users. We are excited to hear your feedback and experience when it’s live! How will this update enhance your usage? Enjoy seamless navigation through Settings Experience an improved, user-friendly design Embrace a sleek, modern look IG Analytics: New metrics for Carousel posts What’s new? Here is a significant enhancement to IG Analytics with the addition of new metrics for Carousel posts, specifically organic Shares and Follows. Now, you can track not only likes and comments but also the organic reach and audience growth directly attributed to Carousel content. This provides deeper insights into how your audience interacts with and amplifies your posts. How will this update enhance your usage? Provides...

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### Beyond Beta May 2024 at Sociality.io

> We’re working tirelessly to provide you with the best possible bug-free Sociality.io experience! Here is our summary of Beyond Beta May.

- Published: 2024-06-08
- Modified: 2024-06-08
- URL: https://sociality.io/blog/beyond-beta-may-2024-at-sociality-io/
- Categories: Beyond beta, Product

Hi there It’s Sercan from the Sociality. io development team! Today, it’s my pleasure to share our latest improvements, new feature integrations, and bug fixes for May. But first, let me start with a question that is actually a dad joke:  Why do front-end developers hate nature? Because it has too many bugs! Don't worry, we’re working tirelessly to provide you with the best possible bug-free Sociality. io experience! Here is our summary of Beyond Beta May 2024!   Introducing our newest team member role: 'Admin' What’s new? We’ve added a new team member role, ‘Admin’, to Sociality. io. Now, let's explore the distinctions between Admin and Manager together. Admin:  Workspace access: Admins have access to all workspaces within the system. This means they can view and manage all brands and profiles across the board.  User management: Admins have the authority to manage users within the system. This includes tasks such as adding new users, removing users, and adjusting user permissions as needed.  Billing management: Admins can manage billing-related tasks. This includes updating payment information, managing subscriptions, and handling any billing inquiries or issues.  Developer management: Admins have the capability to manage developers within the system. This may involve tasks such as adding new developers, removing developers, and overseeing developer-related permissions or settings. Manager:  Workspace access: Managers have access to specific workspaces that they have been invited to. This means they can view and manage tasks within these invited workspaces only.  Limited permissions: While Managers have certain management abilities within their assigned workspaces (such as adding...

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### Beyond Beta April 2024 at Sociality.io

> The latest updates and improvements we've made to Sociality.io in April. Here is our summary of Beyond Beta April 2024!

- Published: 2024-05-09
- Modified: 2024-05-09
- URL: https://sociality.io/blog/beyond-beta-april-2024-at-sociality-io/
- Categories: Beyond beta, Product

Hey there folks Let me start with a quick question: Why did the back-end developer refuse to play hide and seek? Because he always preferred to stay behind the scenes, handling the database! I'm Oktay, and for once, I didn't want to remain behind the scenes. So, here I am, stepping into the spotlight to present you with the latest updates and improvements we've made to Sociality. io in April. Here is our summary of Beyond Beta April 2024! Engage seamlessly: Use DMs to reply to X comments What’s new? From now on, not only can you monitor X (formerly Twitter) comments, but you can also reply to them via DMs with just one click. It's as simple as clicking the 'Send direct message' icon on the comment you wish to respond to. From there, a pop-up will appear where you can craft your message and engage effortlessly in private conversation with your audience. What advantages does this update bring? Reply to X comments via DMs signifies the convenience of fostering meaningful interactions with your audience. You can respond to comments by utilizing direct messages, nurturing a deeper connection, and promoting engagement on your platform. This feature streamlines communication, making it easier to connect with your audience in a more personal and direct manner. Introducing our fresh Billing page design What’s new? We're happy to share some subtle yet impactful design touches to our Billing page design. With these modern and fresh touches, navigating your billing information is now more...

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### Beyond Beta March 2024 at Sociality.io

> An overview of our March improvements, covering your questions, enhancements, and more! Here is Beyond Beta March in 2024.

- Published: 2024-04-04
- Modified: 2024-04-03
- URL: https://sociality.io/blog/beyond-beta-march-2024-at-sociality-io/
- Categories: Beyond beta, Product

Hey there folks This month, I'm here to share with you a recap of our journey at Sociality. io throughout March. As I reflected on the past month, one word resonated deeply with me and our beloved company: "kaizen. " Derived from Japanese, kaizen embodies the philosophy of continuous improvement and positive change. It perfectly encapsulates the essence of our experiences, both individually and as a collective. Navigating change isn't always easy—it can be challenging and exhausting. However, with support and care, it becomes manageable! My hope is that you, too, can discover your own "kaizen" era, surrounded by individuals who uplift and empower you. May you find strength and inspiration in the company of those who stand by you, no matter what challenges arise. Here is our summary of Beyond Beta March 2024!   Weekly Webinars: Wednesdays, 2 PM (GMT+0) Join us for an enriching experience and get your questions answered in our friendly webinar series! Held every Wednesday at 2 PM (GMT+0), these sessions are designed to make learning enjoyable and interactive. Come be a part of our welcoming community as we explore interesting topics together and foster meaningful connections. We can't wait to see you there! Enhancements to Notifications and Security pages We've redesigned our Notifications and Security pages across the platform, ensuring a seamless experience. This update streamlines your workflow, freeing you from unnecessary details so you can focus on maximizing your social media management efforts with ease and efficiency.   Like your mentioned media on...

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### Beyond Beta February 2024 at Sociality.io

> An overview of our February communication, covering your questions, improvements, and more! Here is Beyond Beta February in 2024.

- Published: 2024-03-07
- Modified: 2024-03-07
- URL: https://sociality.io/blog/beyond-beta-february-2024-at-sociality-io/
- Categories: Beyond beta, Product

Hello everyone Did you know that March 3–9, 2024, is Words Matter Week?   Having served as the Co-founder of Sociality. io for many years, I've learned firsthand the power of words. Our journey has taught us that it's not just about building top-notch products for our amazing customers; it's also about choosing our words wisely. Words do matter.   Today, I'm excited to share an overview of our February communication, covering your questions, areas for improvement, and more! Here is our summary of Beyond Beta February 2024!   Introducing a fresh navigation interface for Sociality. io We've redesigned and refined the navigation bar to enhance your journey through the platform. Seamlessly crafted, this update brings unparalleled ease and efficiency to your workflow. Say goodbye to clutter and hello to intuitive navigation, empowering you to explore every feature and module effortlessly. Let's embark on exciting updates together: Switching between brands has never been smoother. Enhanced social inbox for streamlined engagement management. Effortlessly track expired tokens with precision. Monitor social listening limits effortlessly. Easily switch between multiple teams with a simple toggle. Seamless access to our Support for all your needs. Have you seen our updated Help Center Pages? At Sociality. io, we're dedicated to ensuring your problem-solving experience is effortless. That's why we consistently enhance our Help Center, providing the information you receive is always up-to-date and at its best. In our latest update, we didn't just update articles; we completely reorganized the structure for seamless navigation. Finding answers to...

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### How to repost a story on Instagram? (+Creative tips and best practices)

> In this article, you find out how to reshare other users’ posts to your Instagram story, and how to repost stories creatively.

- Published: 2024-02-25
- Modified: 2024-05-07
- URL: https://sociality.io/blog/instagram-story-repost/
- Categories: Insights, Instagram, Tips/How to

Got 14 minutes? We’ll show you how to repost a Story on Instagram and why your business should leverage Regrams in 2024. Since its launch in 2016, Instagram Stories has exploded. This is largely thanks to the app continually rolling out innovative new features that benefit brands (polls, Q+As, product stickers... need we say more? )  500 million users check Insta Stories every single day. And a third of the most viewed stories on the app are from businesses. This makes IG Stories one of the best ways to increase brand awareness, drive users to your website, and engage with your audience.   In fact, 58% of Instagram users say they have become more interested in a brand/product after seeing it in Stories. Now we’re clear on why no social media strategy is complete without Insta Stories; let’s dive into this guide on how to repost an IG story. Understanding how to repost a Story on Instagram Instagram introduced a built-in repost feature in November 2022, called “Regram”. Similar to “retweeting” on Twitter/X, it means if someone tags you in a post, you can now share it your Story.   This is great news if your business wants to “regram” your customers’ rave reviews. Similarly, you can share content from public accounts on your Story. Reposting Instagram stories is a straightforward process if you are tagged in the story. These days, you can even reshare stories from private accounts. You’ll receive a notification from your mobile app or social media...

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### Beyond Beta January 2024 at Sociality.io

> Here is our summary of Beyond Beta January 2024! Uncover improvements, bugfixes and good news from our team.

- Published: 2024-02-08
- Modified: 2024-02-07
- URL: https://sociality.io/blog/beyond-beta-january-2024-at-sociality-io/
- Categories: Beyond beta, Product

Hello everyone Is there anything more satisfying than a clear desk? As a designer, I can confirm that a clean and organized workspace is like a breath of fresh air, sparking new ideas and creativity. National Clean Your Desk Day is the perfect opportunity to kickstart a productive year by giving your workspace the makeover it truly deserves. It's a day to ensure that you begin the new year with a clear mind and an organized, clutter-free desk. We kick-started our day by organizing our desks, setting the stage for laser-focused efforts to enhance Sociality. io. Our goal is to make social media management a breeze for you. Here is our summary of Beyond Beta January 2024!   Introducing LinkedIn document publishing via Sociality. io! We are excited to announce that you can now seamlessly publish your LinkedIn posts of the document type directly through Sociality. io. Let’s dive into the specifics and provide you with all the details! What is a LinkedIn document type? LinkedIn Document is a versatile format that lets you share PDFs in your feed posts. This lets viewers preview and open the document directly and easily. It offers a seamless and convenient way to share important content with your network. When sharing LinkedIn documents via Sociality. io, what criteria should be considered? As demonstrated in the visual, you have the option to share your LinkedIn documents with their details limited to a maximum capacity: TikTok publishing enhancements: Power to Delete, Edit, and Reject posts before...

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### How to use Facebook Creator Studio in 2024

> We'll share why Facebook Creator Studio exists and what are its powerful hidden features you can implement to achieve excellent results.

- Published: 2024-01-30
- Modified: 2024-01-30
- URL: https://sociality.io/blog/facebook-creator-studio/
- Categories: Facebook, Insights, Social media marketing

Whether you are a business owner or a content creator, you need to navigate competition in the world of social media to stand out. And for that having a strong creator profile is important. Facebook Creator Studio stands out as a one-stop solution, reducing the hassle of moving between the apps to manage marketing activities and giving you the right features to keep the processes streamlined. This tool is,thus, crucial for not only individual creators but also marketing teams.   So, let’s dive deeper into Facebook Creator Studio and its features to elevate your creator profile. What is Facebook Creator Studio? Creator Studio is a comprehensive dashboard designed for content creators and brands to effectively manage their presence on Facebook and Instagram. It is a unified platform that enables you to create, post, manage, track performance, and monetize content as well as engage with your audience—for all your Facebook Pages and Instagram accounts.   The Creator Studio tools have now been moved to Meta Business Suite. Moreover, with the Creator Studio app, users can manage their pages on the go, anytime, anywhere.   Is there a difference between Facebook and Instagram Creator Studio? The short answer is no. Earlier, Facebook and Instagram Creator Studio operated as two distinct dashboards, each offering unique features. However, Meta has now consolidated these into a single, integrated dashboard, providing a more cohesive experience. Where is Creator Studio on Facebook? Creator Studio can be accessed through both mobile and desktop.   To access the Meta...

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### What is the best time to post on TikTok in 2024?

> Understanding the algorithm boosts the audience and increases engagement by the best time to post on TikTok. Keep reading for more!

- Published: 2024-01-30
- Modified: 2024-01-30
- URL: https://sociality.io/blog/best-time-to-post-on-tiktok/
- Categories: Insights, Social media marketing, TikTok

In 2024, the power of TikTok is undeniable. In less than five years, the platform has grown immensely in popularity and become one of the most significant online marketing channels for brands, businesses, and influencers alike. Even more impressive is the fact that its growth isn’t projected to slow down anytime soon. In fact, it’s expected that the number of monthly active TikTok users will exceed 2. 2 billion by 2027. With this in mind, you may be eager to leverage TikTok and all its capabilities to the fullest extent. To do that, however, you’ll need to understand one key element: the TikTok algorithm. More specifically, how posting at the right times can boost your content in the algorithm and elevate your social media presence. Here, we walk you through everything you need to know about TikTok post times, including how to find the best times to post on TikTok and the benefits of identifying your ideal post times. Is there a best time to post on TikTok? Although there is no hard rule when it comes to TikTok post times, there are guidelines you’ll want to consider to ensure you get the best results from your content.   Another important thing to remember? These guidelines are different for everyone. While there may be general trends across certain demographics, your ideal posting times will depend largely on your unique audience and their usage behaviors (e. g. when they are most active on the app).   It’s also important to remember...

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### How to go viral on TikTok in 2024: 8 effective ways

> Going viral on TikTok requires a blend of creativity, consistency, and comprehension. Uncover how to go viral on TikTok in 2024.

- Published: 2024-01-17
- Modified: 2024-01-17
- URL: https://sociality.io/blog/how-to-go-viral-on-tiktok/
- Categories: Insights, Social media marketing, TikTok

In the years since its launch, TikTok has emerged as a powerhouse platform that has forever changed the social media landscape - particularly when it comes to going viral. Although going viral on TikTok can sometimes feel ever-elusive, you can make it a reality for your business by following the eight simple steps outlined in this guide.   Understanding how to go viral on TikTok Let’s start with the basics: what does it mean to go viral? Typically, there aren’t specific numeric values attached to the term. Going viral simply means that a piece of content is spreading very quickly across various social media channels, generally accruing thousands or even millions of views, likes, and shares.   For many social media marketers, going viral has long been the goal, as it can provide unprecedented exposure and, in turn, expand brand awareness. However, since TikTok entered the social media scene, users’ ability to go viral has never been the same. TikTok offers an unparalleled capacity to go viral in comparison to other social media platforms, even when your follower base is smaller. In an experiment run by Later, the business’ marketing team published the same video across three different platforms: TikTok, Instagram Reels, and YouTube Shorts. Here’s how it performed on each: TikTok: 91,000 views | 50,000 followers at the time of video publication Instagram Reels: 173,000 views | 400,000 followers at the time of video publication YouTube Shorts: 300 views | 30,000 subscribers at the time of video publication Despite...

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### Twitter Spaces 101: Why marketers should care about social audio?

> Twitter, now rebranded as "X," introduced Twitter Spaces in 2020, a feature that allows users to engage in live audio conversations.

- Published: 2024-01-15
- Modified: 2024-01-15
- URL: https://sociality.io/blog/twitter-spaces/
- Categories: Insights, Social media marketing, Twitter

Without a doubt, social media has evolved tremendously, with live audio streaming gaining popularity along with traditional visual media. Twitter, now rebranded as "X," introduced Twitter Spaces in 2020, a feature that allows users to engage in live audio conversations. This feature, mirroring Clubhouse's audio chat room experience, is now available to all users after its beta test. Let us delve into Twitter Spaces and how businesses can use it to elevate their marketing game. What is Twitter Spaces? Twitter Spaces is an innovative feature of the Twitter app that allows users with 600 or more followers to create and engage in live audio conversations. Like Clubhouse’s audio chat rooms, Twitter enables users to host, invite, or participate in these conversations in “Space”.   Twitter Spaces is public, allowing anyone to join as a listener, and supports up to 13 speakers at a time, including the host and two co-hosts. This feature for sure makes X a versatile platform for interactive and audio discussions. Why is Twitter Spaces a big deal for marketers? Twitter Spaces enhances the way users interact on the platform—it allows live audio conversations that go beyond the 280-character tweet limit. This feature enables users to speak freely and engage in real-time discussions, kicking off more open and meaningful interactions. But that’s not it. Here are some more reasons why marketers are flocking to Twitter Spaces.   Broad and inclusive target audience X (formerly Twitter) boasts a huge global audience, with over 666 million daily active users...

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### Power words: The ultimate list of 550+ powerful words to use in 2024

> Powerful words are words with strong meanings used by marketers to trigger a psychological or emotional response from audiences.

- Published: 2024-01-15
- Modified: 2024-01-15
- URL: https://sociality.io/blog/powerful-words/
- Categories: Insights, Social media marketing

Emile de Girardin once stated, “The power of words is immense. A well-chosen word has often sufficed to stop a flying army, to change defeat into victory, and to save an empire. ” This is no different in the current age of social media, wherein marketers and businesses are going above and beyond to get the attention of their target audience. As the digital space gets increasingly crowded, standing out is not just a necessity but crucial for survival. And power words are the key.   Let us dive deep into what powerful words you should use in 2024. What are power words? Power words are words with strong meanings that are used by copywriters and marketers to trigger a psychological or emotional response from audiences. Such words are considered powerful, pushing people to think and take some action—whether it is to purchase a product, sign up for a newsletter, join an email list, or click on a desired headline. These words generally mirror your brand’s image, make your message unforgettable, and tickle the audience’s curiosity. Some examples of power words include introducing, improvement, amazing, sensational, remarkable, revolutionary, offer, quick, easy, wanted, challenge, compare, bargain, hurry, etc.   These words can very well be used in marketing and advertising as subject lines, call-to-action, email headlines, article headlines, opening sentences, bullet points, etc. 5 reasons to use power words in marketing strategy Here are some reasons to make you start using power words in your marketing strategy.   1. Elicit emotions...

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### Beyond Beta December 2023 at Sociality.io

> Reflecting on our journey has been an incredibly fulfilling experience. 🥺 Here is our Beyond Beta December in 2023!

- Published: 2024-01-11
- Modified: 2024-01-12
- URL: https://sociality.io/blog/beyond-beta-december-2023-at-sociality-io/
- Categories: Beyond beta, Product

2023 Wrapped is here for Sociality. io! Here's our exciting summary of our remarkable achievements in 2023 at Sociality. io! Get ready to dive into the impressive array of innovative solutions and groundbreaking advancements we've accomplished throughout the year. From streamlined workflow features to powerful analytics tools, we've left no stone unturned in our mission to empower you with the best social media management experience possible. We appreciate your choice of Sociality. io and for being a part of our journey. Here's to many more exciting years ahead. Cheers! API management screens launched In 2023, we introduced the Sociality. io API, a powerful tool that connects different software systems, making it easier to manage processes. With the Sociality. io API, you were able to automate your social media workflows by integrating real-time social media data into your internal tools and workflows. We hope you enjoyed easily managing your API keys in one place through our integrated API management screens.   TikTok has joined the party, bringing the celebration to a whole new level Undoubtedly, the integration of TikTok into our all-in-one social media management solution was an outstanding achievement in 2023. Recognizing the long-awaited demand for TikTok, we were thrilled to announce its inclusion. With seamless integration across our Publish, Engage, and Analytics modules, you gain the power to effortlessly schedule TikTok content, manage comments in a unified inbox, and access a comprehensive suite of TikTok analytics. Significant improvements that are worth mentioning for Instagram In 2023, we embarked on a...

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### QR code for Instagram account 101: How to create and use Instagram QR codes

> QR code for Instagram account can help you seamlessly share profiles, posts, locations, Reels, and more. Here is your guide to using QR codes.

- Published: 2024-01-04
- Modified: 2024-02-19
- URL: https://sociality.io/blog/qr-code-for-instagram-account/
- Categories: Insights, Instagram

Instagram QR (quick response) codes can act as a bridge between social media content and offline interactions. If you are a business owner or content creator, then Instagram QR codes can help you seamlessly share profiles, posts, locations, Reels, and much more. Here is your complete guide to using QR codes to ace your Instagram marketing efforts.   What is a QR code for Instagram? The QR code for the Instagram account makes it easier for businesses and users to share specific content. Initially introduced in 2020 for profiles, the QR code feature was expanded again in 2022 to allow users to share posts, Reels, locations, and tags.   Users can create Instagram QR codes which can be scanned by camera apps on smartphones. When scanned, the QR code directs the user's camera app to recognize a URL, leading them to a specific destination within the Instagram app (in most cases). This destination could be a profile, a post, or other types of content. This functionality is particularly useful for physical locations and offline marketing, as it seamlessly connects users to specific Instagram content. In fact, it supports both content owned by the user and that from third parties, enabling the sharing of any content within the Instagram app. Types of QR code for Instagram There are two types of QR codes on Instagram. Static QR Code Static QR codes, as the name suggests, can’t be edited or tracked. They can be scanned multiple times but the users will be...

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### Sociality.io 2023 year review

> Sociality.io 2023 year review is here! Kudos to our amazing team for their hard work in making all these achievements possible. Uncover now!

- Published: 2024-01-03
- Modified: 2024-01-16
- URL: https://sociality.io/blog/sociality-io-2023-year-review/
- Categories: Product, Year review

Here we go again with our annual review. The failure to mention “AI” a few times each day might lead to dire consequences—even Sundar Pichai, the CEO of Google, mentioned “AI” 27 times in his 15-minute keynote Setting jokes aside, 2023 is marked as the year of AI, and whether fortunately or unfortunately, 2024 and subsequent years will continue to be dominated by its power. It seems we cannot escape the influence of AI any longer. Numerous tech giants integrated ChatGPT-powered AI into their products. Sometimes, it felt like a gold rush. The integrations set off a PR explosion. Marketing is buzzing with fresh stories to tell, sales are pumped about the AI boost, and the CEOs are ready to shout about how they transformed into an AI-first company. But what about the end user’s life? Anything changed? However, AI integrations have not always been proven to improve the quality of the user experience. Often, we see cases of AI-integrated features fading out and failing to bring anticipated value. Focusing on end users’ problems and goals shapes product success paths. Thus, we at Sociality. io have deliberately decided to be cautious of trends and observe market needs. As a social media management product, we are continuously looking for opportunities to implement AI by improving the lifecycle quality of our users. And the intention is to implement it thoughtfully by understanding where automation is needed. For the entire year, we shipped almost daily—from tiny updates and minor bug fixes to new...

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### Snapchat Plus: The ultimate guide to get started and master the features

> In 2022, Snap launched a paid subscription to its service called Snapchat Plus. We've collected everything you need to know. Read for more!

- Published: 2023-12-31
- Modified: 2024-01-16
- URL: https://sociality.io/blog/snapchat-plus/
- Categories: Insights, Social media marketing

In 2022, Snap launched a paid subscription to its service called Snapchat Plus. It offered early access to features and priority support. Here’s everything you need to know about the service, including what it is, why you might consider it, and how to subscribe. What is Snapchat Plus? Snapchat Plus is the paid version of Snapchat’s social network, which gives subscribers early access to experimental features like exclusive icons and pinning conversations. The company confirmed in January that more than 2 million people have paid for its service, which is a $3. 99 per month subscription plan. So, what does Snapchat Plus do exactly? Well aside from giving users exclusive access to new features, it allows Creators to completely customize their app interface for an authentic and unique experience Snapchat Plus is currently available in the United States, Canada, the United Kingdom, France, Germany, Australia, New Zealand, Saudi Arabia, and the United Arab Emirates. If you reside in any of these countries, you should be able to use the service on your iPhone or Android devices. It is worth noting that Snapchat joins a growing list of social networks that have rolled out premium subscription services in recent times. Twitter launched its Twitter Blue service, WhatsApp announced WhatsApp Premium, and Telegram made Telegram Premium available. Bonus: How to get verified on Twitter? Tips to get successfully verified Bonus: How to get verified on TikTok in 2023? The essential guide But Snapchat does not expect its subscription service to overtake ads...

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### How to write a powerful executive summary? Examples, templates, and checklists

> Mastering the art of writing an effective executive summary is your key to opening doors and making waves in the world of business

- Published: 2023-12-31
- Modified: 2023-12-31
- URL: https://sociality.io/blog/executive-summary/
- Categories: Insights, Social media marketing

In the fast-paced world of business - where information overload is the norm - there is power in simplicity and succinctness. Whether you’re a small business owner or the CEO of a global corporation, the ability to distill complex ideas into succinct, impactful messages sets you apart.   At the heart of this skillset lies an often underestimated but powerful tool: the executive summary. What may seem like a mere formality is actually a strategic art form; one that can open doors, secure investments, and propel your business into new levels of success.   In this article, we break down everything you need to know about how to write an executive summary. We even provide an executive summary template and executive summary examples to help you master this practice to the fullest. With the help of this comprehensive guide, you will both elevate your communication prowess and leave a lasting impression on stakeholders.   What is an executive summary? An executive summary is an overview of the most important details of a longer document. In addition to outlining its most relevant details, the executive summary should engage readers and encourage them to read the full document. When do you use an executive summary? There are many instances in which it’s appropriate - and necessary - to use an executive summary. For instance, executive summaries are crucial when writing investment proposals. They provide potential investors with information on your business, mission, and projected budgetary requirements - all of which play an...

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### Beyond Beta November 2023 at Sociality.io

> Wishing you and your loved ones happy and amazing years ahead. Here is our summary of Beyond Beta November 2023!

- Published: 2023-12-07
- Modified: 2024-01-16
- URL: https://sociality.io/blog/beyond-beta-november-2023-at-sociality-io/
- Categories: Beyond beta, Product, Social media marketing

Tis the season! Christmas is just around the corner As we close the chapter on another year marked by both joys and challenges, we stand at the brink of anticipation for the journey ahead. Grateful for the lessons learned and memories made, we eagerly embrace the promise of a new year—a canvas for our dreams.   Wishing you and your loved ones happy and amazing years ahead. Here's to the beauty of new beginnings and the endless possibilities awaiting us in the journey ahead. Here is our summary of Beyond Beta November 2023!   TatilBudur and their Sociality. io experience We had a great meeting with Elif Kaya, Brand Manager at TatilBudur, a company that has been facilitating memorable vacation experiences for over 26 years. “Our partnerships with various agencies and the use of tools like Sociality. io have truly boosted our marketing department, leading to tangible enhancements in our brand's reputation,” she notes. They work on our platform for social media message and comment moderation through our Engage module, Analytics and Competitor Analysis. Sociality. io's partnership with TatilBudur has enabled Yağmur and her team to streamline and enhance their moderation efforts, reducing the need for additional manpower. We thank Yağmur for the time and for sharing. You can read the full case study here. Refreshing your access tokens just got a whole lot easier! Let's kick off by shedding light on what an 'Access Token' means in Sociality. io. "Since Sociality. io does not ask you for any password or...

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### LinkedIn hashtags demystified (+45 trending hashtags on LinkedIn)

> Mastering the LinkedIn hashtags is critical for businesses and creators who are looking to enhance their presence on the platform in 2024.

- Published: 2023-11-21
- Modified: 2024-01-16
- URL: https://sociality.io/blog/linkedin-hashtags/
- Categories: Insights, LinkedIn, Social media marketing

Whether you are a large or small business, LinkedIn hashtags can help increase visibility, enhance content discovery, improve networking and brand and community-building efforts, and more. The key to success lies in how much you understand LinkedIn hashtags and use them effectively.   Here is your complete guide to LinkedIn hashtags to help you get started.   What are LinkedIn hashtags? LinkedIn hashtags are words or phrases combining numbers or letters that follow the # symbol. For instance, #supplychain, #thoughtleadership, #healthcare, etc. LinkedIn hashtags similar to those of Twitter, Facebook, and Instagram help categorize the content, increasing discoverability, views, and clicks.   Do hashtags work on LinkedIn in 2024? The simple answer is yes! LinkedIn hashtags can be added to posts, published articles, business pages, profiles, etc. to reach out to a wider range of audience. Hashtags offer a great way to follow conversations or topics you want. Hashtags can also help you to connect with people beyond your network who share similar professional interests as yours.   Why use hashtags on LinkedIn? It is not just about creating content but getting more eyeballs. This is where hashtags on LinkedIn can make a difference for both businesses and individual creators. Making connections: Using specific hashtags, you can find and connect with people beyond your network in your industry.   Expanding reach: Hashtags can help in increasing your reach organically or even go viral!   Staying updated: Following relevant hashtags helps you stay informed about the latest trends, news, and discussions...

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### LinkedIn carousel 101: What it is, how to create and best cases

> LinkedIn carousel post is a content format commonly used on social media. It allows creators to share multiple images or videos in one post.

- Published: 2023-11-21
- Modified: 2024-01-16
- URL: https://sociality.io/blog/linkedin-carousel/
- Categories: Insights, LinkedIn, Social media marketing

In July 2022, LinkedIn launched its native carousel post format. But, despite initial excitement (and high click rates), the platform removed it less than a year later. The reason behind this sudden move was less than favorable feedback from LinkedIn creators.   If you were sorry to see LinkedIn carousel posts go, we have good news. You can still make carousels using the LinkedIn document post (also known as the PDF post hack). That way, you can continue enjoying the benefits of this content format. Keep reading to discover all the juicy details about creating LinkedIn carousels, including best practices and examples. First up: A carousel definition. What is a LinkedIn carousel? A Linkedin carousel is a content format that allows you to share multiple images or videos in a single post. Viewers can simply swipe through your carousels to see each image or video or wait for the carousel to switch next slide automatically. Since this feature was removed in June 2023, LinkedIn creators have resorted to using PDFs to create the carousel effect. Here’s how that looks. Source: Jake Ward on LinkedIn All in all, this is a pretty clever workaround. The only catch is that document carousels can’t include video files.   And good news for businesses that use LinkedIn carousel ads – this format is still going strong on the platform. Additional reading: 7 LinkedIn marketing tips for your business: 3 experts contribute  Why create a LinkedIn carousel post? You may be wondering why you should...

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### TikTok hashtags explained: 200+ Best TikTok hashtags

> Uncover the most popular and trending TikTok hashtags! Plus, everything you need to know to find key tags that open the TikTok communities.

- Published: 2023-11-16
- Modified: 2024-01-16
- URL: https://sociality.io/blog/best-tiktok-hashtags/
- Categories: Insights, TikTok

Need to be more sure about using trending hashtags on TikTok? While creating compelling content is important, aligning it with trending hashtags can catapult your videos to the For You page, amplifying your reach significantly. As per a report by SocialPilot on key TikTok stats, 87. 3% of videos have at least one hashtag. It is time you harness the power of hashtags to ensure your content resonates with the right audience.   In this blog, we have compiled a comprehensive list of TikTok trending hashtags to get you started. And, we will also share tips on using hashtags for viral success.   What are TikTok hashtags, and do hashtags really work on TikTok? TikTok hashtags are keywords or phrases preceded by the "#" symbol. These are used within the captions or comments of TikTok videos.   Yes, TikTok hashtags really do work! When used smartly, hashtags can significantly enhance a video's reach. They can help a video appear on the For You page, which is curated based on user preferences and behaviors.   Additionally, by using relevant and trending hashtags, creators increase the chances of their content being seen by a broader audience, leading to more likes, shares, and followers. However, it's essential to use hashtags in a way that they align with the content for the best results. The importance of TikTok hashtags TikTok hashtags serve multiple purposes. Categorization: Hashtags help categorize content, making it easier for users to discover videos related to specific topics or trends. Discovery:...

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### 5 free Instagram fonts generator tool to upgrade your Instagram aesthetic

> Wondering why anyone would go through the bother of using custom Instagram fonts styles. The answer is because of increasing engagement.

- Published: 2023-11-16
- Modified: 2024-01-16
- URL: https://sociality.io/blog/instagram-fonts/
- Categories: Insights, Instagram, Social media marketing

If you’ve ever used Instagram, you may have noticed that it doesn’t exactly excel when it comes to customizing fonts. Sure, there are a few text options for IG Stories, but you’re generally limited to the default Instagram fonts for your bio, comments, and captions.   Now, this may not be the biggest issue in the world, but wouldn’t it be great to tailor your fonts to stand out from the crowd? The good news is you can. By using an Instagram fonts generator tool, you can elevate your Insta aesthetic and grab users’ attention.   And the even better news? We’ve done the research and rounded up five of the best free font generators so you can upgrade your Insta game today. Why use different Instagram fonts? You may be wondering why anyone would go through the bother of using custom Instagram font styles. And the short answer is that they’re great for increasing engagement. Indeed, playing around with your Insta font can benefit your business in a number of ways: Solidify your brand identity. Using a custom font or style is an excellent way to create a unique aesthetic for your brand. Not only is it instantly recognizable for your followers, but it showcases your brand’s creativity, too. Boost engagement: As we mentioned above, an eye-catching custom font can do wonders for user engagement. Why? Because it makes you stand out from the crowd, grabs users’ attention, and makes your account and content more memorable. Elevate aesthetics: Instagram...

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### Beyond Beta October 2023 at Sociality.io

> This isn't about discounts but rather a reminder of our ongoing dedication to improving experience. Here is our Beyond Beta October 2023!

- Published: 2023-11-10
- Modified: 2024-01-16
- URL: https://sociality.io/blog/beyond-beta-october-2023-at-sociality-io/
- Categories: Beyond beta, Product, Social media marketing

Attention please: This is not a Black Friday or any other discount message :) For those of us immersed in the world of social media, the dual role of creating and consuming Black Friday campaigns can be quite a challenge. It's undeniably exhausting! But can you imagine navigating this process without the support of Sociality. io? It's a thought best left unexplored. In a nutshell, this message isn't about discounts but rather a reminder of our ongoing dedication to simplifying and improving your social media experience. Here is our summary of Beyond Beta October 2023!   Koçtaş and their Sociality. io experience We had a great meeting with Yağmur Dörtbölük, Social Media Specialist at Koçtaş, The #1 home improvement retailer in Türkiye. A company driven by data, Koçtaş relies on Sociality. io to present precise, accurate, and timely insights during crucial meetings. She highlights that “Thanks to Sociality. io, presenting essential data in meetings has become a piece of cake. ” Sociality. io's partnership with Koçtaş has empowered Yağmur and her team to enhance their social media management, ensuring top-notch performance and the continued growth of their online presence. We would like to thank Yağmur for the time you’ve spared us, and we wish you luck in your future career! You can read the full case study here. Introducing YouTube Shorts publishing with Sociality. io As you may recall from our previous Beyond Beta updates, we've already integrated YouTube Shorts for Analytics. Now, we're thrilled to announce that YouTube Shorts...

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### How to get more views on TikTok? A guide to boosting TikTok views

> Looking to increase your TikTok views? You're not alone. Here is a guide to help you boost your TikTok views and strengthen your presence.

- Published: 2023-10-30
- Modified: 2024-01-16
- URL: https://sociality.io/blog/how-to-get-more-views-on-tiktok/
- Categories: Insights, TikTok

Looking to increase your TikTok views? You're not alone.   In today's social media landscape, a strong presence on platforms like TikTok can make a significant difference for your personal brand or business. However, it can be challenging to stand out among the multitude of creators and content. That's why we've compiled a comprehensive guide to help you boost your TikTok views and strengthen your presence on the app.   Keep reading to find out more! What is a “view” on TikTok? TikTok’s view count system is straightforward; the very second a video starts counting, it is considered a view. If the same user watches your video multiple times, each replay counts as a view. But just before you try to watch your video multiple times, know that watching your video does not count as a view on TikTok.   The barrier for entry is low, but you still have some work to do to get those view counts you desire because you are competing with millions of other TikToks on the FYP(For You Page).   How many views is viral on TikTok? A viral video on TikTok is typically defined by the number of views it receives. While the exact threshold for a video to be considered viral can vary, videos with hundreds of thousands or millions of views are often considered viral.   However, it's important to note that the concept of viral can also depend on other factors, such as TikTok’s algorithm, trending content, and the overall...

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### TikTok username ideas to elevate your profile in 2024

> With a lot of users, TikTok is the best place to grow and promote brand. Choosing the right TikTok username can help you achieve this.

- Published: 2023-10-25
- Modified: 2024-01-16
- URL: https://sociality.io/blog/tiktok-username/
- Categories: Insights, TikTok

According to many psychologists, the most important word in any language is your name. It represents your identity, your values, your beliefs, your personality, etc. But coming in at a close second, is your TikTok username and other social media handles.   A creative username can perfectly sum up what you’re all about, grow your TikTok following, and make you memorable.   And on an app like TikTok that boasts over 1. 6 billion users worldwide, getting it right is a must. This article explores the best TikTok username ideas in 2024, so you can elevate your profile and expand your reach. First up: We look at why your handle on TikTok is important. What is TikTok username? A TikTok username is the handle linked to your TikTok account. You can find it below your profile name on the app, and it begins with the “@” symbol. For instance, TikTok sensation Charli D’Amelio’s is @charlidamelio.   TikTok usernames can be a maximum of twenty-four characters and can only contain letters, numbers, underscores, and periods.   Now for the big question: Why does your TikTok username matter?   Why your TikTok username matters? Aside from the importance of a name (see above), there are some other compelling reasons why your handle on TikTok matters. This is especially true for creators and businesses. Some of the key reasons are: Ensuring your brand is easily recognizable, so you can attract new followers and reinforce your identity with existing ones Your TikTok username will...

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### What to post on TikTok in 2024? 27 TikTok ideas for your next viral post 

> Ace your TikTok marketing strategy and create your following viral content with the list of the top 27 TikTok ideas. Uncover them all now!

- Published: 2023-10-24
- Modified: 2023-12-27
- URL: https://sociality.io/blog/tiktok-ideas/
- Categories: Insights, Social media content, Social media marketing, TikTok

According to a Hootsuite Social Media Trends report, in 2022, TikTok became the most downloadable app, surpassing Instagram. To make the most out of this rising social media platform, as a content creator or a brand, you need to create entertaining and engaging TikTok video content. However, what may work on other platforms may not necessarily be viral on TikTok. To help you ace your TikTok marketing strategy, we have compiled a list of the top 27 TikTok ideas.   27 TikTok content ideas to try in 2024 Wondering what to post on TikTok? Try these TikTok video ideas to keep up with the latest trends and increase your chances of going viral.   1. How-tos or tutorial videos  Craft a tutorial video that resonates with your audience and adds value. You can showcase your products or services through a unique engaging perspective. The demonstration should be straightforward with a step-by-step guide on using the product or service. For instance, how to make a delicious recipe, how to perform a product hack or a task, how to style an outfit, etc. You can explore creative and out-of-the-box ideas showcasing the use of your product. Through such TikTok tutorials, you not only promote your product or service but also increase the chances of the video being shared with viewers who are searching for new solutions or skills.   2. ASMR or satisfying videos ASMR stands for autonomous sensory meridian response and refers to a relaxing sensation that one experiences after hearing...

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### How to use secret TikTok emojis? Unlock the hidden codes

> Are you looking for a way to boost your TikTok engagement? TikTok has a little secret called TikTok emojis you can use in posts and comments.

- Published: 2023-10-18
- Modified: 2023-12-27
- URL: https://sociality.io/blog/tiktok-emojis/
- Categories: Insights, TikTok

TikTok is undoubtedly a highly effective social media platform for creators and businesses. Its rapid adoption and growth in the last few years have left businesses vying for the attention of their target audience. So, how do you make yourself stand out when TikTok is constantly coming up with new filters, new updates, or new trends? There is one secret that you didn’t know about yet. “The secret TikTok emojis”—Yes, TikTok has secret emojis built into the app, right under your nose, and can only be accessed with special codes.   In this article, we will guide you on how to unlock these secret emojis and use them to charm your audiences.   What are secret TikTok emojis?   When communicating on social media or other digital platforms including texting or messaging, emojis have become a norm. These expression icons are used in varying degrees to communicate emotion, tone, subtext, or humor. Additionally, they offer a great way to break the monotonous blocks of text and add some fun to your words.   TikTok is no different. It uses not only the common emojis built into Android and iOS phones but also its own library of “secret emojis”.   There are 46 secret TikTok emojis that can be used in comments or posts. With the right code, these emojis would be not-so-secret anymore.   How to access the secret TikTok emoji codes? The short answer is knowing the TikTok secret emojis codes.   But before that, it is important to...

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### How to download Instagram Reels: 4 Must-know hacks

> Whether you want to share them with your friends or save them for later, we walk you through how to download Instagram reels on any device.

- Published: 2023-10-17
- Modified: 2023-10-17
- URL: https://sociality.io/blog/download-instagram-reels/
- Categories: Insights, Instagram, Tips/How to

Since its introduction in 2020, Instgaram Reels have captured the interest of businesses, creators, and influencers alike. Instagram Reels offer an easy way to create and share short engaging videos of up to 90 seconds with audio, effects, filters, and other creative tools. Interestingly, Reels witnessed the highest reach rate among different media formats on Instagram, according to Rival IQ. With over 758 million users as a potential audience for Reel ads, it is time to repurpose and share your best Reels on different platforms—that’s why you should know how to download Instagram Reels. Can you download Instagram Reels? Yes, you can download your favorite trending Instagram Reels. Whether you have an iPhone, Android, or a desktop and want to download a Reel from your own feed, there are simple and practical ways to do it. But what about downloading Reels from other accounts? Until recently, users weren’t allowed to download Instagram Reels from other users’ public accounts using the native tool but this feature has been introduced in the U. S. If you are based anywhere else, then you may face limitations in downloading Reels from other public accounts. However, there are still ways to go ahead with the Instagram Reels download.   We will cover the steps in detail in the subsequent sections.   How to download Instagram Reels: 4 Ways Intagram’s primary competitor, TikTok already allows users to download the video posted publicly. This long-awaited feature has been enabled for Instagram users in the U. S. alone...

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### How to get verified on YouTube? 4 steps to get the verified badge on YouTube

> The verified badge on YouTube is more than just an emblem; it's a testament to your commitment to quality content and authentic engagement.

- Published: 2023-10-17
- Modified: 2023-12-27
- URL: https://sociality.io/blog/how-to-get-verified-on-youtube/
- Categories: Insights, YouTube

In the bustling world of online content creation, one symbol holds the promise of trust and recognition: the verified badge on YouTube. This small yet powerful checkmark is a testament to authenticity, an emblem that sets you apart from the crowd. In this article, we will walk you through the process of getting this highly coveted grey checkmark and give you tips on how to best position your channel for verification. Let's get started! What is YouTube verification? YouTube verification is a process that confirms the authenticity of a YouTube channel or account. When an account is verified, it means that YouTube has reviewed the profile and confirmed that the entity claiming the channel is legitimate. This verification is represented by a small checkmark badge next to the channel's name. There are two types of YouTube verification: Account verification: This type of verification is available to anyone with a YouTube account in good standing. It involves confirming your phone number to verify that you're a real person, not a bot. Account verification unlocks some extra features. Channel verification (YouTube verification badge): This type of verification is available to channels with 100,000 subscribers or more. It involves a more in-depth process where the channel owner submits a verification form. YouTube then reviews the channel to ensure it meets the eligibility criteria. Once approved, the channel receives a verified badge. Why is YouTube verification important? The verified badge serves as a trust signal to viewers, indicating that they are interacting with the...

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### How to get more followers on TikTok? Here are 16 tactics

> In this guide, we will explain how to get more followers on TikTok with the help of these 16 agile and easy-to-implement tactics.

- Published: 2023-10-17
- Modified: 2023-10-22
- URL: https://sociality.io/blog/how-to-get-more-followers-on-tiktok/
- Categories: Insights, TikTok

As of 2022, TikTok is now one of the most widely used social media platforms on the planet (with over 1 billion monthly active users). As a result, there is ample potential for businesses to grow their TikTok follower count and increase their reach. However, many marketers might be struggling to figure out exactly how to get there. If this sounds familiar, then you’ve come to the right place. In this guide, we will explain how to get more followers on TikTok with the help of these 16 agile and easy-to-implement tactics. Before we dive into how to grow on TikTok, let’s first explore why it matters. Why do TikTok followers matter? Amassing a large following on TikTok can benefit your business in a number of ways. Firstly, it will ensure that your content gets in front of a wider net of users. This can boost engagement, brand awareness, and your chances of making it onto TikTok’s For You page (FYP).   Landing a spot on TikTok’s FYP can also do wonders for reaching a new audience, getting your brand out there, and going viral on the app. As a result, your business can enjoy more sales, a better reputation, and improved engagement with your audience. The best way to gain a following on the app is to employ a stellar TikTok marketing strategy. How to get followers on TikTok? 1. Understand the algorithm If you’re wondering how to gain followers on TikTok, it’s vital to understand the TikTok algorithm...

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### Beyond Beta September 2023 at Sociality.io

> When changes are occurring, our approach is to closely monitor enhancements. Here is our summary of Beyond Beta September 2023!

- Published: 2023-10-05
- Modified: 2023-10-03
- URL: https://sociality.io/blog/beyond-beta-september-2023-at-sociality-io/
- Categories: Beyond beta, Product

What is social media now? It’s so hard to understand which social media app is doing what and designed for what in those days... After Threads joined social media, Twitter (aka X) is exploring new ways to stand out. For example, it’s pretty controversial that adding audio and video calling options to the platform may help to differentiate, but this is what it is. When all of these changes are occurring, our approach is to closely monitor enhancements and improvements to integrate them swiftly – if they are deemed necessary. Here is our summary of Beyond Beta September 2023! Mixtiles and their Sociality. io experience We had a fantastic meeting with Isidora Grbović, International and Social Media CS Team Lead of Mixtiles, a global company producing high-quality and movable photo frames for any surface. She highlights that “Thanks to Sociality. io's intuitive interface and time-saving features like separate saved replies for each account, the team can efficiently navigate through the substantial daily volume of interactions, building up to a workload that is over 18,000 incoming unique threads in a single month. ” We're proud to serve clients like Isidora and Mixtiles. It’s our pleasure to provide a complete solution for social media management, customer responses, and data insights. We thank Isidora for sharing their valuable insights about using Sociality. io. You can read the full case study here. Enhanced TikTok analytics reports are now available on Sociality. io As previously announced, we've been closely keeping an eye on the latest...

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### Twitter Impressions 101: A comprehensive beginner's guide

> By regularly monitoring Twitter impressions, you can track the impact of your tweets and make informed decisions to improve Twitter strategy.

- Published: 2023-09-28
- Modified: 2023-09-28
- URL: https://sociality.io/blog/twitter-impressions/
- Categories: Social media analytics, Social media marketing, Twitter

As a social media marketer, you're no stranger to the fact that engagement is the heartbeat of your marketing strategy. But imagine if you could not only measure that heartbeat but also amplify it with surgical precision. Whether you aim to create a buzz for your brand, amplify your message, or connect with your audience on a deeper level, understanding and harnessing Twitter impressions will be your secret weapon. In this comprehensive beginner's guide, we're diving headfirst into the world of Twitter impressions. We’d show you how to uncover the impression numbers behind your tweets, the influence on your brand or business, and proven tactics from other marketers to increase your impression counts. What are Twitter impressions? Twitter impressions refer to the total number of times a tweet has been displayed on users' screens. Whenever a tweet appears on someone's Twitter feed, profile, or search results, it counts as an impression.   This metric provides insight into the potential reach and visibility of a tweet. It's important to note that if the same user sees the same tweet multiple times, each view counts as a separate impression. Impression counts do not include screenshots of tweets or tweets viewed from a third-party platform. What's the difference between Twitter impressions and reach? Impressions refer to the total number of times users have seen your tweet on Twitter. Reach, on the other hand, measures the unique number of individual Twitter accounts that have seen your tweet.   It represents the actual number of...

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### Beyond Beta August 2023 at Sociality.io

> We're actively enhancing and updating Sociality.io with new features. Stay tuned for more! Here is our summary of Beyond Beta August 2023!

- Published: 2023-09-07
- Modified: 2023-09-05
- URL: https://sociality.io/blog/beyond-beta-august-2023-at-sociality-io/
- Categories: Beyond beta, Product

Navigating the roller coaster: The social media saga Meta’s Threads, the recent social networking app, was downloaded over 150 million and had over 100 million active users within its initial three days of release, marking it as one of the fastest-growing social media apps in history. While a strong start makes Threads a contender among possible X replacements, daily active users dropped from 49 million to 23. 6 million in a week. This underscores the unpredictable nature of the social media landscape. The ever-changing nature of social media makes tomorrow's possibilities hard to predict. Threads exemplified this trend. However, there's no slowing down! We're actively enhancing and updating Sociality. io with new features. Stay tuned for more! Here is our summary of Beyond Beta August 2023!   Introducing new TikTok integration soon Get ready to elevate your TikTok management experience with Sociality. io! We're excited to announce that we'll soon be introducing a brand new TikTok integration soon. Stay tuned for more details on how you can seamlessly enhance your TikTok management!   Presenting a sneak peek of our new integration: Publish module Mark your calendars for an exciting update this September! We're delighted to announce that TikTok publishing will be available at Sociality. io in September. Then, you'll have the power to schedule your TikTok content seamlessly alongside your other social platforms, all within our user-friendly interface. Engage module With our upcoming integration, you'll soon have the ability to moderate TikTok comments via the Sociality. io Engage dashboard. Stay...

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### Brand authenticity demystified: How and why to build one in 2024

> Brand authenticity is more than a buzz word or boardroom jargon. It’s the key to longevity in an increasingly more competitive landscape.

- Published: 2023-09-05
- Modified: 2023-12-27
- URL: https://sociality.io/blog/brand-authenticity/
- Categories: Insights, Social media marketing

A recent Twitter #RealTalk report revealed that 80% of consumers agree they don’t mind being sold products on social media, provided it’s “fun, useful, entertaining, informative, or moves me in some way”.   So what does this tell us?   Well, the message is that modern buyers want to connect with brands. To do this, they need to trust that the brand is genuine and shares their core values. And for businesses that can tick these boxes, higher sales, deeper consumer connections, and increased customer loyalty are just around the corner. If you’re ready to build brand authenticity and forge meaningful customer relations, then keep reading. We cover everything you need to know, including: What is brand authenticity? Brand authenticity is a term used to describe a business that consumers believe is genuine about its values, identity, products, and purpose. It involves building a sincere image that aligns with the brand’s core values and resonates with the target audience. In an age of cancel culture, an increasing number of consumers highly value brand authenticity. As such, they are more likely to hold brands accountable, ensuring they “walk the walk” and live up to their promises. As the saying goes, “Honesty is the best policy”. This rings true now more than ever, meaning brands must uphold a standard of integrity, especially online.   Now that we’ve covered a brand authenticity definition, it’s time to look at what characteristics make your brand authentic (or not). What makes a brand authentic? Authenticity, transparency,...

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### What does BTS mean on Instagram? Exploring the 3 common BTS meanings

> BTS stands for be there soon. If you are texting BTS, BTS meaning you are on your way to the specified location and will reach there shortly.

- Published: 2023-08-29
- Modified: 2023-09-05
- URL: https://sociality.io/blog/bts-meaning/
- Categories: Insights, Instagram

On social media, posts and conversations often involve slang and acronyms, and, unsurprisingly, figuring out what they stand for can take time. If you are handling social media for your business—responding to comments or even creating content, it is important that you are aware of these acronyms to better understand and respond. BTS is one such acronym whose meanings may vary, and if you want to be on top of the social media trends, you might want to know the BTS meaning on Instagram. So, let’s get started.   What does BTS mean on Instagram? The simple answer is that BTS or #bts can have many meanings on Instagram. In the majority of cases, if the BTS acronym is used by a brand or business, then BTS stands for behind-the-scenes.  However, the meaning may vary depending on the context.   What does BTS stand for? Here are the probable meanings of BTS on Instagram.   Behind-the-scenes  The behind-the-scenes content can be a great way to show the real side of your business. Moving away from conventional stock photos or self-promotional posts, this type of content engages your audience more authentically. Many brands have successfully used behind-the-scenes content to increase brand awareness and loyalty.   BTS content can include the following. Stories from your day-to-day work or life routine Snippets of your company’s culture and values Showing off your workplace or store  Featuring the people who work for or support your business, including employees, vendors, and customers The hustle and bustle...

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### Instagram Notes 101: New era of sharing on Instagram is explained (50+ Instagram Notes ideas)

> In this guide, we dive deeper into this feature and explain everything you need to know about Instagram notes. Uncover now!

- Published: 2023-08-29
- Modified: 2023-11-16
- URL: https://sociality.io/blog/instagram-notes/
- Categories: Insights, Instagram

It’s no secret that Instagram is a visual playground, with images and videos reigning above all else on the platform. But what if there was a way for social media marketers and users to put text at the forefront? Enter Instagram Notes. Introduced in 2022, this feature is a new chapter for Instagram, one where words carry just as much importance as visuals. In this guide, we dive deeper into this feature and explain everything you need to know about notes on Instagram. What they are, who they’re for, how to use them effectively - we’ll cover all of this and more. With these insights, you’ll have no trouble leveraging the feature for your own social media marketing purposes. What are Instagram Notes? Instagram Notes are short pieces of text that you can share with your followers. Think of them as digital post-it notes that you pin to your Instagram profile.   Much like Instagram Stories, notes on Instagram disappear after 24 hours. Similarly, your followers can reply to your notes and their messages will end up in your DMs (just as Story replies would). Instagram Notes can be used in a variety of ways, from sharing industry news to asking questions to sharing random thoughts. That said, some tactics are more effective than others when it comes to using notes on Instagram. Don’t worry, we’ll cover these strategies later on in this guide.   Who are Instagram Notes for? Instagram Notes are for all Instagram users, businesses and individuals...

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### How to use Instagram Stories to skyrocket your engagement in 2024

> Uncover the most powerful features the platform has to offer when it comes to fostering engagement: How to use Instagram Stories.

- Published: 2023-08-22
- Modified: 2023-12-27
- URL: https://sociality.io/blog/how-to-use-instagram-stories/
- Categories: Insights, Instagram, Tips/How to

If your brand is looking to boost its social engagement, Instagram is the answer. With over 2 billion - yes, billion with a B - monthly active users, Instagram is a hub of activity for consumers, with many not only ready to engage with brands but actively seeking them out on the platform.   According to Hootsuite, Instagram is particularly popular among Gen-Z social media users (i. e. those aged 16 to 24). Research has found that users in this age group name Instagram as their favorite social media site - even ranking it higher than TikTok. Instagram is also the preferred social media platform among women aged 24 to 35. As a result, if you’re looking to reach users in these demographic categories, Instagram is the place to be. In this guide, we’ll be taking a closer look at one of the most powerful features the platform has to offer when it comes to fostering engagement: Instagram Stories. Here we’ll provide an overview of what Insta Stories are as well as why and how you should use them.   What are Instagram Stories? The Instagram Story is an in-app feature that allows you to temporarily share photos and videos on your profile. At the top of your feed, you’ll see all the most recent Stories posted by the accounts you follow. Alternatively, you can go to a specific user’s account to see if they have posted a Story. You’ll be able to tell that a user has posted a...

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### Instagram audio download guide for 2024 (4 Methods)

> Scrolling on Instagram, and heard the audio to use in your next Reel. What do you do? Our guide on Instagram audio download has the answers.

- Published: 2023-08-22
- Modified: 2023-12-27
- URL: https://sociality.io/blog/instagram-audio-download/
- Categories: Insights, Instagram

Let’s imagine you’re scrolling through Instagram, and you happen upon audio that you want to use in your next Reel. What do you do? Our jam-packed guide on Instagram audio download has the answers. Keep reading to discover: Different ways to save or download Instagram Reels audio clips Hacks for downloading or saving your favorite audio for later Answers to the most common questions about downloading Instagram Reels audio clips First up: Does Instagram support audio downloads? Can you download audio clips from Instagram Reels? Yes, you can download audio clips from Instagram Reels. However, it’s not as simple as clicking a download button. Since Instagram doesn’t currently support downloading audio directly from a Reel, you’ll need to use external tools to save your favorite clips. Luckily, this is a pretty simple process that lets you save the audio on your Instagram for later or download it to your device. And when we say device, you can download IG audio on mobile and desktop. Next, we break down how to download IG audio. 4 Methods for downloading audio from Instagram The good news is that there are four different ways to download an audio clip from Instagram Reels so that you can take your pick. We’ve created step-by-step instructions for each method so you can save your fave audio hassle-free. 1. Utilize a third-party Reels audio download tool The first way to download Reels audio files for free is to use a third-party website. An Instagram audio downloader lets you...

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### Micro-Influencer marketing 101: When smaller is better

> Why do micro influencer matter, and why do they have that much power over their audience? Here are the answers and many other details.

- Published: 2023-08-22
- Modified: 2023-08-22
- URL: https://sociality.io/blog/how-to-launch-an-instagram-micro-influencer-campaign/
- Categories: Insights, Instagram, Social media marketing

It is no surprise that influencer marketing packs a punch. Only about a decade ago, celebrities and a few bloggers were considered influencers in the marketing landscape. However, now social media influencers have become the real retailers for their tight-knit communities and followers. Here is the twist—the focus is now shifting towards micro-influencer marketing. According to a report by HubSpot, 56% of the marketers who invest in influencer marketing collaborate with mico-influencers.   With 91% of the market share taken by micro-influencers, businesses have access to a plethora of creators for their marketing strategy. So, let us understand who micro-influencers are, why businesses work with them, which brands are already tapping their potential, and how you connect with them for your brand.   What is a micro-influencer? A micro-influencer is an influencer or digital creator with 10,000 to 100,000 followers. They usually have a strong presence on social media platforms such as TikTok, Instagram, or YouTube. Marketers prefer working with micro-influencers because they target a niche or specific interest area, create engaging and creative content, and are able to make real recommendations and interactions with their followers.   They are also more cost-effective than mega or macro influencers and simultaneously provide better engagement rates. In fact, according to Social Bakers, micro-influencers have 60% higher engagement than macro-influencers and improve conversions by 20%.   Other types of influencers have the following follower count.   Mega influencers: Over 1M followers Macro-influencers: 100K–1M followers Nano influencers: 1K–10K followers Benefits of working with micro-influencers...

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### Instagram filters 101: What it is, how to create, best practices, and more 

> In this article, we’ll explore what benefits can be derived from using Instagram AR filters and how to create Instagram AR filters yourself.

- Published: 2023-08-19
- Modified: 2023-08-19
- URL: https://sociality.io/blog/custom-instagram-ar-filter/
- Categories: Insights, Instagram, Tips/How to

The possibilities of Instagram filters are endless - particularly for businesses. In recent years, Instagram filters - also known as augmented reality (AR) filters - have boomed in popularity, with many marketers leveraging this trend to raise awareness of their brands.   According to Gloam. io, Instagram is not only one of the largest platforms for AR filters but one of the most effective. Reportedly, research shows that people who use AR filters on Instagram use them on average for 75 seconds - which is four times longer than mobile video. Hoping to make the most of AR filters to optimize your brand’s Instagram presence? Wondering how to create and use AR filters effectively? Looking for inspiration in creating your own custom Instagram filter?   You’ve come to the right place.   In this article, we’ll explore what benefits can be derived from using Instagram AR filters and how to create Instagram AR filters yourself. What is an Instagram AR Filter? Instagram filters/AR filters blend real-life elements with virtual elements to create a more captivating image or video. In essence, the software behind the AR filter superimposes a computer-generated image or video effect over the real elements shown on your camera (in most cases, your face). Instagram AR filters first appeared in 2017. Initially, only Instagram’s creative team was engaged in the creation of AR filters. Nowadays, Meta is using a different strategy - one that allows all users to upload their AR filters to Facebook and Instagram. Every time...

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### 19 essential app marketing strategies for 2024

> Explore a list of mobile app marketing strategies and tactics. Explore the marketing strategies to create a winning streak for your app!

- Published: 2023-08-18
- Modified: 2023-12-27
- URL: https://sociality.io/blog/app-marketing/
- Categories: Insights, Social media marketing

So, you have built a mobile app that holds incredible potential. You want that app to appear in the top search results in the app stores and gain loyal customers.   According to a report by Statista, approximately 90 thousand mobile apps were released through the Google Play Store in May 2024 alone. So, what all can you do to face the competition and make your mobile app stand out? This is where you need a well-defined app marketing strategy that can guarantee success. We have compiled a list of mobile app marketing strategies and tactics just for you. So, let's get started.   What is app marketing, and why is it important? App marketing involves promoting a mobile application to reach a wider range of audience and increase downloads. This can be achieved through various channels and platforms such as social media, email campaigns, influencer marketing, online advertisements, etc. The primary objectives here are to increase the visibility of the app, drive user acquisition and engagement, and increase revenue generation.   Why marketing an app is important  It can be a daunting process to decide how and where you want to market your app. Especially, with a plethora of mobile apps utilizing different marketing strategies with varying degrees of success.   Moreover, the competition is getting fiercer—according to a report, about 7 out of 10 (68%) companies with a mobile app have a long-term, fully documented app marketing strategy. This showcases that developing an app is not the only...

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### 240+ Instagram captions for every occasion: Find the perfect words for your posts

> We’ve taken the liberty of rounding up our top 240+ Instagram captions to help you take your social media game to the next level.

- Published: 2023-08-16
- Modified: 2023-11-16
- URL: https://sociality.io/blog/instagram-captions/
- Categories: Insights, Instagram, Social media content, Social media marketing

They say that a picture is worth a thousand words - but on Instagram, the words you use are just as important as the visuals. The power of a good Instagram caption can’t be understated, especially if you use Instagram for your business. With the right caption, you can cultivate a strong brand identity, engage audiences, stand out from competitors, and so much more.   However, as in many creative processes, you might find yourself hitting a roadblock in writing your own captions for Instagram. Fortunately, that’s where we come in.   We’ve taken the liberty of rounding up our top 240+ Insta captions to help you take your social media game to the next level.   What are Instagram captions? Put simply, Instagram captions are the pieces of text that you add to a post, which are designed to complement and/or contextualize the content of the image or video you’re posting.   When writing captions for Instagram, it’s also important to be mindful of character limits. As of 2023, the Instagram caption limit is 2,200 characters, leaving you with plenty of space to add personality, context, and/or extra information to your post. Another important thing to note is that Insta captions are truncated at 125 characters, so it’s crucial to make the first portion of your caption count. Although Instagram captions can be up to 2,200 characters, using the full allocation isn’t necessarily the best practice. According to Hootsuite, the ideal caption lengths are as follows: Organic Instagram posts:...

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### Metaverse marketplace 101: Features, benefits, types, and cost of development

> A virtual marketplace or metaverse marketplace is a digital platform wherein users can trade, buy, and sell digital assets such as NFTs.

- Published: 2023-08-16
- Modified: 2023-08-16
- URL: https://sociality.io/blog/metaverse-marketplace/
- Categories: Insights, Social media marketing

Is your business ready for the ever-evolving virtual world? Although still in its infancy, the metaverse has captured both interest and excitement because of the limitless opportunities it offers. Brands are already leveraging its unique features to enhance their marketing strategy and business operations. So, now is the time to start your metaverse marketplace to capitalize on non-fungible tokens (NFTs).   Let us kickstart your NFT metaverse journey and explore the features, types, uses, and development of the metaverse NFT marketplace.   What is a metaverse marketplace, and why consider implementing it? A virtual marketplace or metaverse marketplace is a digital platform wherein users can trade, buy, and sell digital assets such as NFTs. These NFTs are representative of ownership and/or authenticity and can include in-game assets, virtual lands, art, music, collectibles, digital images, videos, etc. Every transaction relies on blockchain technology and NFTs can be used across the metaverse, enabling users to own and display virtual assets, attend virtual galleries, auctions, and presentations as avatars, engage in virtual commerce, create and experience immersive experiences, and more. Some metaverse marketplaces also allow users to buy and sell virtual real estate.   As a brand, you can buy your virtual land to set up a virtual shop. Your customers can gain access to the brand NFTs, tokens, or exclusive digital items. This can allow you to interact with metaverse users and offer unique virtual experiences. Why should businesses consider implementing a metaverse marketplace  Many experts agree that solutions targeted at metaverse...

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### Unlocking the potential: A guide to successfully outsource social media for your business

> Outsource social media is when businesses hire external agencies or experts to manage their social media marketing efforts on their behalf.

- Published: 2023-08-15
- Modified: 2023-08-15
- URL: https://sociality.io/blog/outsource-social-media/
- Categories: Insights, Social media marketing

Social media has fast become one of the most powerful marketing tools for businesses looking to connect with their target audiences, boost brand awareness, and drive growth. However, managing your social media presence takes time, expertise, and resources that not all businesses can afford to allocate. As a result, many companies choose to outsource social media. By passing the baton on to a team of external professionals, your business can optimize your social media game and free up time and resources for core business activities. This guide equips you with everything you need to know about outsourcing marketing, including: What does outsourcing social media mean? Outsourcing social media is when businesses hire external agencies or experts to manage their social media marketing efforts on their behalf. As such, an external third party will handle all social-media-related activities for the business, such as content creation, content moderation, planning, scheduling, engaging with audiences, and measuring performance. In addition, the outsourcing partner is responsible for staying up to date with the latest social media trends and best practices across different platforms. Marketing outsourcing can reap significant rewards for businesses, and we’ll dive into those in the next section. Bonus Source: Social media trends (All-in-one dashboard to keep up with multiple mediums with ease. ) Benefits of outsourcing social media Cost-savings, access to outside expertise, fresh ideas... there are plenty of reasons why businesses choose to outsource social media marketing. We explore seven of the main advantages below. 1. Save time and money Managing...

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### What is BeReal, and what is the point of this new social media?

> In this article, we explore the essence of what is BeReal, how the app works, its unique features, and possible concern about it.

- Published: 2023-08-15
- Modified: 2023-08-15
- URL: https://sociality.io/blog/what-is-bereal/
- Categories: Insights, Social media marketing

Social media has long been criticized for producing a digital world which feels like a faux. But, amid the clatter of picture-perfect profiles and continuous streams of shallow information, a new social media network has emerged, seeking to defy the status quo and revolutionize how we interact online.   BeReal has established itself as a digital haven for unedited sincerity and true human interactions. It is a social media platform where likes and followers take a backseat to real-time experiences and raw emotions. BeReal provides a space where users can strip away the facade and share their true selves without fear of judgment or comparison. In this article, we explore the essence of this new platform, how the app works, its unique features, and highlight possible points of concern about this new platform. What is the BeReal app? BeReal is a new social media platform that aims to redefine how we connect and interact online. It focuses on authenticity, transparency, and genuine human connections. Unlike other platforms, BeReal encourages users to be their true selves and share their real experiences, thoughts, and emotions without the pressure of curated perfection.   It provides a more authentic and genuine social media experience in a digital age where fake news and filtered lifestyles are prevalent. With BeReal, users can connect with others on a deeper level and build meaningful relationships based on honesty and vulnerability. How does the BeReal app work? At random times each day, BeReal sends a push notification to its...

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### Instagram Threads: A fresh approach to sharing through text

> Instagram Threads is a new text-focused messaging app developed by Facebook and built by the Instagram Team. Read for more info now!

- Published: 2023-08-14
- Modified: 2023-08-14
- URL: https://sociality.io/blog/instagram-threads/
- Categories: Insights, Instagram, Social media marketing

Move over Twitter; there’s a new text-based conversation app in town. In case you missed it, the launch of Meta’s new messaging app, Instagram Threads, is causing quite a stir in the social media stratosphere. Zuckerberg’s newest brainchild is said to have been launched to catch the users leaving Twitter en masse due to Elon Musk’s increasingly erratic behavior. But what exactly is Instagram Threads, and how does it work? We explore the answers to these questions and much more in this guide. So, keep reading to discover: What Threads from Instagram is How the Thread app works Key features and functionalities of Insta Threads A complete Threads vs. Twitter comparison The key benefits of Instagram Threads for your business Let the scrolling commence. What is Instagram Threads, and how does it work? Instagram Threads is a new text-focused messaging app developed by Facebook and built by the Instagram Team. According to Mark Zuckerberg, the aim is to facilitate communication between users and their close friends on Instagram.   Threads provides a platform for users to share real-time updates, public conversations, photos, videos, private messages, and status updates. Posts can be a maximum of five hundred characters and include pictures, links, and videos up to five minutes long. Like Instagram, you can follow friends and other creators so their threads appear in your feed. That means you can reply to their posts and like, share, quote, or repost their threads.   You can use the app's existing privacy settings and...

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### 5 Sprout Social alternatives (Includes affordable options)

> Uncover 5 of the best Sprout Social alternatives and a more in-depth look into each one, including key features, strengths, and weaknesses.

- Published: 2023-08-14
- Modified: 2023-08-14
- URL: https://sociality.io/blog/sprout-social-alternatives/
- Categories: Insights, Social media marketing, Tools

Much of the existing information online about Sprout Social alternatives provides a list of every SaaS platform on the market with a few sentences about each but doesn’t go into great detail about any of them. In this article, we will look closely at five of the best Sprout Social alternative platforms and provide a more in-depth look into each one, including their key features, strengths and weaknesses, and who each software is best suited for. If you’re currently using Sprout Social as your social media management platform or if you’re currently researching social media tools for your business, this article is for you. The top 5 social media management platforms we are going to cover include Sociality. io Hootsuite Brandwatch Agorapulse Later But before we get into the crux of this article, let’s briefly discuss why you may need to consider alternatives to Sprout Social. Reasons to consider Sprout Social alternatives Cost Sprout Social is known for its robust features and functionality, but this comes at a cost. The pricing structure of Sprout Social is often based on the number of users, social media profiles, and additional features required. For small businesses, startups, or individuals with limited budgets, the cost of Sprout Social may be prohibitive. Exploring alternatives can help find more budget-friendly options without sacrificing essential social media management capabilities. Scalability As businesses grow and expand their online presence, they may require more social media profiles, team members, and increased scheduling capacities. While Sprout Social offers plans that...

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### Beyond Beta July 2023 at Sociality.io

> No matter what comes, our commitment to improving your experience remains strong and constant. Here is our summary of Beyond Beta July 2023!

- Published: 2023-08-10
- Modified: 2023-08-09
- URL: https://sociality.io/blog/beyond-beta-july-2023-at-sociality-io/
- Categories: Beyond beta, Product

What a July it was, huh? July 2023 has been an eventful month in the realm of social media, marked by significant developments. Notable highlights include Twitter's transition to X, the introduction of Threads, notable updates within WhatsApp, and so on. No matter what comes, our commitment to improving your experience remains strong and constant. Here is our summary of Beyond Beta July 2023!   More data, more power: Introducing new page-level IG metrics Unlock a new dimension of Instagram mastery with our latest breakthrough: New page-level IG metrics that deliver a comprehensive spectrum of fresh data insights including ads-driven, page level engagement metrics. Gain an unparalleled understanding of your page performance, diving into the specifics of engagement, and post interactions. What’s new? Total engagement: Preview the distribution of engagement among post types such as, Ads, Stories, Posts, Reels, and IGTV. Engagement types: Differentiate the engagement types of Instagram content out of likes, saves, shares, comments, and replies. Likes: Discover the origin of likes on your Instagram content, spanning a diverse range of sources including Ads, Stories, and Reels.   Comments: Embark on an illuminating exploration of your Instagram content, tracing the diverse origins of comments spanning across Posts, Ads, and Reels. Shares: See the overview distribution of your Instagram content shares out of Ads, Posts, Stories, Carousel, Reels and IGTV. Saves: Unveil the source of saves across your Instagram content: Ads, Posts, and Reels. Bonus: You're not bound by the 90-day restriction seen on the IG app; instead, you...

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### Most important social media KPIs that you should track

> Social media KPIs, or key performance indicators, are metrics used to measure the effectiveness of social media strategies and activities.

- Published: 2023-07-18
- Modified: 2023-08-16
- URL: https://sociality.io/blog/social-media-kpis/
- Categories: Insights, Social media analytics

Today we’ll discuss the most important social media KPIs you should track. You’ll see the most must-have KPIs here, but remember that according to your brand’s current needs and future strategies, you might need to add more to your list. With great content and customer success stories, you build strong, personal, and long term relationships with your followers, and social media KPIs are used to keep track of revenue, reach, and overall ROI coming from those followers so that you can look into the ways of increasing leads, generating more revenue and expanding your brand. Before we go into the nitty-gritty of the KPIs you should track, let's run through the basics of social media KPIs and how to set one. What are social media KPIs? Social media KPIs, or key performance indicators, are metrics used to measure the effectiveness of social media strategies and activities. These metrics provide insights into various aspects of social media performance, such as audience engagement, content reach, follower growth, and click-through rates.   By tracking and analyzing these KPIs, businesses can evaluate the success of their social media efforts and make data-driven decisions to optimize their strategies. Social media KPIs help businesses understand how well they connect with their target audience and achieve their goals on social media platforms. What is KPI reporting? KPI reporting refers to the process of collecting and analyzing key performance indicators (KPIs) to evaluate the success of a particular strategy or activity. It involves tracking and measuring specific metrics...

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### Marketing APIs for enterprises to transform marketing operations

> How do marketing APIs impact your business? Here is what is APIs, how they work, their role in marketing, and the top APIs to streamline.

- Published: 2023-07-18
- Modified: 2024-11-07
- URL: https://sociality.io/blog/marketing-apis-for-enterprises/
- Categories: Insights, Social media analytics, Tools

APIs play a critical role in enhancing your day-to-day internet experience. Whether it is finding economical flight tickets, sharing an article from a blog site on your social media account, or using Google Maps to search nearby restaurants or shops, APIs are not only making life easier but also helping businesses enrich the digital experience and accelerate growth.   But what are marketing APIs, and how do they impact your business? This article will briefly discuss APIs, how they work, their role in marketing operations, and some top APIs to transform your marketing operations. So, let’s dive in!   What is an API, and how does it work? API or application programming interface is a way for different software applications to interact and exchange data with each other without intervention from the end-user. If we break down the term, an application can include the apps you use on your smartphones or some other software programs you work with. Usually, developers use APIs to write software (code); hence the term programming and interface represents how you interact with that application. Interestingly, since APIs do all the work in the backdrop, the digital experiences are seamless for the end-users. To understand how an API works, consider a real-life example: ordering food at a restaurant. When you go to a restaurant, you don't go into the kitchen and cook the food yourself. Instead, you interact with the waiter or waitress, who is an intermediary between you and the chef. In this scenario, the...

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### Sharpen your strategy with social media report templates

> Sociality.io.io made different social media templates to save you hours of work which you can access with just one click.

- Published: 2023-07-17
- Modified: 2023-08-08
- URL: https://sociality.io/blog/social-media-templates/
- Categories: Insights, Social media analytics, Social media marketing

Planning, organizing, scheduling, and reporting... are all part of a digital marketer’s day-to-day job. Often, creating a social media report may feel like doing a whole team’s work, taking a lot of your time and effort. However, it is one of the most critical aspects of monitoring and improving your social media performance. It works as a testament to whether your social media marketing strategies are working or not.   We understand how tedious it is to do everything by yourself especially when it comes to social media reporting. That’s why Sociality. io has compiled different social media templates that you can access with just one click. What you need to know about a social media report A social media report is a reporting document that helps you extract and monitor data from various social media activities and platforms. Depending on what data you want to collect, analyze, and present, it can be simple or complex. For instance, it can be either a simple Excel sheet or a data-rich presentation. Additionally, depending on the audience or goals, you may need to work on multiple social media reports.   Here, it would be a good idea to decide the frequency of social media reporting—weekly, monthly, quarterly, or campaign duration (at the start and at the end).   What is included in a social media report  There is no right or wrong answer to this because social media marketing reports depend on a number of factors. For instance, Who are your audience—clients,...

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### Instagram DMs on PC: Ultimate guide to master social engagement

> No matter how inundated your Instagram DMs may be, mastering social engagement on Instagram via PC can be a breeze with this guide.

- Published: 2023-07-11
- Modified: 2023-07-11
- URL: https://sociality.io/blog/how-to-check-and-view-instagram-messages-on-pc/
- Categories: Insights, Instagram, Tips/How to, Tools

Let’s admit it - we all get a thrill when we get an Instagram DM. As social media marketers, we come by it naturally; after all, Instagram DMs offer an opportunity to communicate directly with customers, form partnerships with stakeholders, and improve your followers’ user experience.   Of course, a key step in achieving any of these feats is maintaining your inbox by regularly checking your messages. Although checking and replying to Instagram DMs on your phone can grow tedious, there is, fortunately, a much more convenient alternative: checking your DMs on your PC or Mac. Best of all, Instagram’s DM features on PC extend far beyond just checking your message; you can even start group chats, make phone and video calls, share photos, and double-tap to react to responses. Here, we explore all of these features and more, focusing particularly on how to send DMs using different platforms, tips for effective Instagram DM management, and some FAQs you may have about these practices. What does DM mean on Instagram? An Instagram DM is a shortened term for an Instagram direct message. Instagram DMs are private, in-app messages that allow users to share text, photos, posts, videos, Reels, and more. You can find all of your Instagram DMs in the Messages tab (sometimes also referred to as the Instagram Chat tab) in the Instagram app or on the website. Here’s how you can check your Instagram DMs on your PC: Visit the Instagram website and log into your account. On...

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### 10 Facebook networking tips for mastering the art of building connections

> Essential Facebook networking tips you need to know in 2023. By following the tips and strategies, reach your goals and grow your network.

- Published: 2023-07-10
- Modified: 2023-07-10
- URL: https://sociality.io/blog/facebook-networking-tips/
- Categories: Facebook, Insights, Social media marketing

Facebook is nothing if not resilient. Like a phoenix rising from the social media ashes, every time we count Facebook out as a marketing tool, it surprises us. Despite social media platforms like TikTok and Instagram capturing the attention of young millennials and Gen Z’ers, businesses would be silly to write off the networking power of Facebook. With 2. 9 billion active users every month, platform diversification, and stellar ad opportunities, it remains a powerful tool for your business. If you’re not leveraging its full potential, our guide on Facebook networking tips is for you. We explore everything your business needs to know about Facebook networking, including: Facebook networking tips - Basics Squeezing the most out of Facebook and its networking potential takes planning and a winning strategy. Starting with the basics and working our way to more advanced concepts, we’ve rounded up the essential Facebook networking tips you need to know in 2023. Tip 1: Create a compelling business page The first step toward Meta domination is to design an engaging, sleek, and branded Facebook business page. The page should clearly state all relevant details about your business, including: A concise description of the business An overview of your products and services Updated contact details High-quality, branded visuals  The leading shoe brand Zappos. com is a great example. It uses its Facebook Page to offer continuously exceptional customer service to its 2. 3 million followers. You’ll notice its cover photo is bright, on-brand, and high-quality. It not only grabs...

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### AI meets marketing: 10 AI marketing tools to transform marketing

> AI marketing tools bring automation and scalability, and whether you are using or planning to use these tools, no doubt they're here to stay.

- Published: 2023-07-10
- Modified: 2023-07-10
- URL: https://sociality.io/blog/ai-marketing-tools/
- Categories: Insights, Social media marketing, Tools

Digital marketers and strategists are no strangers to artificial intelligence for marketing, especially after the unprecedented success of ChatGPT (Open AI). In fact, a 2022 global survey found that 90 percent of marketing professionals in 35 countries relied on AI marketing tools to automate customer interactions. In another statistic, 32 percent of marketers were using AI with marketing automation for paid advertising and personalization of emails and offers.   As the adoption of the technology continues to speed up, let us dive deeper into trending AI marketing tools that can elevate your marketing strategy and efforts.   AI and digital marketing trends AI is revolutionizing digital marketing and has got integrated into display ads, image generation, social media automation, and much more. Here is a look at a few trends in AI for marketers that will dominate the coming years.   1. Chatbots  Chatbots are not new and have been out in the world of business. However, AI-powered chatbots are effective marketing tools that rely on NLP (natural language processing) instead of pre-programmed scripted messages. This technology helps them interpret and comprehend the conversation structure to respond to queries from customers successfully.   As conversational marketing will continue to grow, so will the role of chatbots. With supervised learning, the functioning of chatbots would become seamless and sound more like a human.   2. Smarter content  AI writing tools can help create content that converts and is customer-focused including both long and short-form content, saving time and resources. However, these...

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### Beyond Beta June 2023 at Sociality.io

> Why not acknowledge and celebrate the good news, improvements, and bug fixes of Sociality.io with Beyond Beta June 2023? Uncover now!

- Published: 2023-07-06
- Modified: 2023-10-22
- URL: https://sociality.io/blog/beyond-beta-june-2023-at-sociality-io/
- Categories: Beyond beta, Product

Happy umbrella cover day   It is pretty fascinating how human beings have a unique inclination to designate special days for celebrating various things, even umbrella covers. It sounds like we are looking for opportunities to celebrate things. So, why not acknowledge and celebrate the good news, improvements, and bug fixes of Sociality. io? Let’s dive into the details. Here is our summary of Beyond Beta June 2023!   PunchBBDO and their Sociality. io experience We had the incredible opportunity to come together for a remarkable meeting with Bahar Arasan, who has been actively using Sociality. io for an esteemed member of the Omnicom Group Inc – PunchBBDO.   She highlights that “Sociality. io is bright, colorful, not boring, clean, and easy to use. Even if I have a problem or a question about your products, your rapid customer service solves all of them. I am also very happy to receive your weekly newsletters, it’s nice to get the updates. ” We are grateful to Bahar for the amazing conversation about her career, her remarkable team, and her invaluable experience. Delivering the best API services to top agencies and brands worldwide brings us joy. Your trust and support inspire us to continue our journey of excellence. You can read the full case study here. Home Credit Philippines and their Sociality. io experience We recently had an incredible meeting with Michael Cruz, an active user of Sociality. io and a valuable member of the #1 fintech company in the Philippines, Home...

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### Design excellence: 30 high-quality free social media icons in 2024

> To save you the trouble of finding high-quality icons, we’ve made a list of 26 of the best free social media icons for your website and email.

- Published: 2023-07-05
- Modified: 2023-12-27
- URL: https://sociality.io/blog/26-free-vector-social-media-icons/
- Categories: Insights, Social media marketing

Social media icons aren’t just a decorative extra, they play a vital role in your business’s website design and email campaigns. High-quality icons enhance user experience, drive engagement, and establish brand identity, giving your website a polished finish that inspires trust. To help you in your pursuit of design excellence, we’ve compiled the ultimate list of 30 free social media icons tailored for businesses looking to elevate their online presence and forge deeper connections. Why use social media icons? Before we dive into why social media icons are so important for your business, let’s first discuss what they are. Social media icons are buttons you can add to your website or emails that link to your various social profiles or channels, such as Facebook, YouTube, Twitter, Instagram, and LinkedIn.   They can also represent alternative ways to contact you, such as WhatsApp, Facebook Messenger, Skype, or a button for your company phone number or email.   Social media and contact icons are a firm fixture on most modern websites for a number of reasons, including: Better user experience: Using intuitive visual cues guides visitors as they navigate your website, making it easier for them to find and follow your brand. Clear brand identity: Incorporating well-designed social media icons that align with your brand identity establishes a cohesive and familiar brand image that your target audience will recognize instantly. Higher engagement: Social icons encourage visitors to explore and engage with your social media content, driving engagement rates.   Embedding clickable icons...

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### Meta Pixel (Formerly Facebook Pixel): The ultimate guide for marketers 

> Meta Pixel (Facebook Pixel) is a piece of code designed to measure the efficacy of your Facebook ad campaigns by monitoring the action.

- Published: 2023-07-04
- Modified: 2023-07-25
- URL: https://sociality.io/blog/facebook-pixel/
- Categories: Facebook, Insights, Tips/How to

Anyone who’s on social media knows that Meta is and has long been one of the biggest powerhouses in the industry. As a result, it should come as no surprise that Meta is jam-packed with features that can help take your business’ social media marketing initiatives to the next level. One of the most effective tools? The Meta pixel (formerly known as the Facebook pixel). In this guide, we walk you through the most important details about the Meta pixel, including what it is, how it works, its benefits, and how to use them for your own brand. By better understanding the mysterious world of optimized Meta tools, you can make the most of your marketing dollars and keep up with the future of social media. What is the Facebook Pixel (aka Meta Pixel)? The Meta pixel is a piece of code designed to help you measure the efficacy of your Facebook ad campaigns by monitoring the action(s) users take on your website. Because of its powerful tracking abilities, the Meta pixel is an excellent analytics tool for social media marketers to leverage. You can use the Meta pixel to not only measure the results of your ads but to ensure your ads are being seen by the right audiences and to drive more sales.   How does Meta Pixel work? The Meta pixel uses cookies to track users’ interactions with your business on and off your Meta accounts (which include Facebook and Instagram). You essentially add your Meta pixel...

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### Custom emoji maker: Tips to create, best practices, and tool suggestions

> Uncover our guide to learn everything your business needs to know about creating custom emojis, custom emoji maker, tools, and more.

- Published: 2023-06-30
- Modified: 2023-11-16
- URL: https://sociality.io/blog/custom-emoji-maker/
- Categories: Insights, Social media content, Social media marketing

You heard it here first: words are so last century. Ok, maybe the art of language isn’t dead just yet, but it’s hard to argue with the rise in popularity of emojis. Used to express ideas, emotions, complex concepts, and our individuality, a good emoji can paint a thousand words. And while standard emojis do the trick, sometimes you just need to say it with your own custom emoji.   This guide covers everything your business needs to know about creating custom emojis, including what custom emojis are, 5 of the best emoji makers, tips for creating custom emojis, and best practices when using custom emojis in your social media marketing strategy. Emojis in social media marketing More than just a cute add-on to your social media post or message, emojis have transformed how we communicate online. In fact, 92% of online consumers use emojis. From TikTok to Slack, emojis are being used to grab attention, create a unique user experience, and convey complex concepts in just one character. In this section, we explore how emojis are utilized across the most popular social media platforms on the planet. Creative self-expression  Emojis allow users to express their individuality and create connections online. Take the incredibly popular Discord emojis. Discord allows users to create custom, animated emojis that are perfect for sharing in-jokes and fostering a strong sense of community on the platform. Express ideas in as few characters as possible  With platforms such as TikTok and Twitter setting strict character limits,...

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### Top 11 free online social media marketing courses in 2024

> Free 11 social media marketing courses for social media specifics that are essential to become up-to-date on social media marketing in 2024.

- Published: 2023-06-30
- Modified: 2023-12-27
- URL: https://sociality.io/blog/social-media-marketing-courses/
- Categories: Insights, Social media marketing

There are about 4. 89 billion social media users globally, which presents a huge opportunity for businesses—large and small. Digital marketers and social media managers, thus, need to master different skills and be updated on trends and best practices to tap this potential. This is where social media marketing courses can give you the much-needed skill boost.   We have compiled a list of some of the best free online social media marketing courses and certifications to get you started!   What is social media marketing? Social media marketing for businesses is a subset of digital marketing that utilizes social media platforms as a marketing tool to achieve branding and business objectives. Some of the social media marketing platforms include Facebook, Instagram, Twitter, Pinterest, TikTok, YouTube, LinkedIn, Snapchat, and others. Usually, social media marketing involves  promoting your brand selling products or services connecting and engaging with existing customers  attracting new customers  Building and managing communities  driving traffic to your website or business, and much more In summary, it is all about identifying your target audience and connecting with them where they are most active and spending the most time. Usually, the social media strategy for businesses varies based on social networks or platforms.   Keep up with Sociality. io Trends - All-in-one dashboard to keep up with multiple mediums with ease. 7 reasons to have a social media marketing certification A social media marketer needs to be equipped with multiple skills such as copywriting, a knack for design and visuals,...

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### 8 Instagram highlight cover ideas to make your profile shine

> Uncover the best aesthetic Instagram highlight cover examples of different styles and find the ones that have inspired us the most.

- Published: 2023-06-19
- Modified: 2023-06-19
- URL: https://sociality.io/blog/aesthetic-instagram-highlights-ideas/
- Categories: Insights, Instagram

We all know that Instagram is an uber-powerful marketing tool. That’s why it’s so crucial that your business’ Instagram account stands out. One of the best ways to create this refined aesthetic is through the creation of custom Instagram highlights and highlight covers.   Not only does the highlight bar navigate your brand’s media storage, but it is key to its overall Instagram composition. As a result, you’ll want to do everything in your power to make sure yours are as attractive and representative of your brand as possible. Wondering how to create the most eye-catching Instagram highlights for your own business? You’ve come to the right place.   Here, we explore the most important things you need to know about Instagram highlights and highlight covers, and offer some inspiration to guide your creative process. What are Instagram highlights? Instagram highlights are Stories that are pinned to the top of a user’s profile underneath the profile picture and biography. Users can label these highlights with different names, categorizing their Stories as they see fit. Although Stories are typically only visible for 24 hours, the highlights function offers users the opportunity to extend their visibility. This is fantastic for showcasing important content or details about your business on an ongoing basis, such as business hours, key services, or client testimonials. When creating Instagram highlight covers, you’ll need to ensure you format them correctly for optimal results; this includes using high-resolution imagery and creating covers in the right size. You can find...

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### How to create a successful communication strategy in 2024?

> No matter industry, size, and objective, effective communication can do wonders for your business. Crafting your communication strategy now.

- Published: 2023-06-13
- Modified: 2023-12-27
- URL: https://sociality.io/blog/communication-strategy/
- Categories: Insights, Social media content, Social media marketing

Communication is at the core of everything we do. Whether it’s talking to a close friend, writing an email to a colleague, or replying to a direct message from a customer, communication can make or break any interaction. That’s why it’s so crucial to ensure that we’re not only communicating but communicating effectively.   Fortunately, in business settings, effective communication doesn’t have to be complicated. On the contrary, it can be quite straightforward - as long as you have the right formula. What is this “formula” in question? A communication strategy.   In this guide, we cover the basics of communication strategies to help you better understand and use them. By exploring our guide to create a successful communication strategy in 2024, you’ll be able to create and disseminate impactful messages that resonate with your audience. What is a communication strategy?   Put simply, a communication strategy is a business’ plan for communicating with its target audience(s), often serving as a fundamental component of its marketing activities. A communication strategy - sometimes also known as a communication plan or a communications approach - outlines the brand’s purpose, tasks, and objectives of its messaging. Communication strategies can focus on internal communications, external communications, or both; the differences between these types of communications will be explored in the following section. Internal vs. external communication strategy An internal communication strategy is a communication approach for ideas and information exchange within the organization. In this type of communication strategy, the messaging is typically targeted...

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### Metaverse Marketing: The future is explained

> Explore the big questions like “What is the Metaverse?”, “Why is it the future of marketing?”, and “How does Metaverse marketing work?”.

- Published: 2023-06-12
- Modified: 2023-06-12
- URL: https://sociality.io/blog/metaverse-marketing/
- Categories: Insights, Social media marketing

It’s time to leave mundane marketing strategies at the door and enter a world of avatars, pixels, and virtual reality. Once a distant dream, the launch of the Metaverse has made parallel universes a reality. The place where the physical and virtual worlds collide, the Metaverse provides a space where innovation is the currency and users have endless creative control. As we pass through the digital frontier, Metaverse marketing is leading the way. From personalized experiences to immersive shopping to multidimensional shopping, businesses have a lot to gain.   This guide dives deep into everything your business needs to know about Metaverse marketing, including challenges, best practices to follow, and examples of it in action. First up, we explore the big questions like “What is the Metaverse? ”, “Why is it the future of marketing? ”, and “How does Metaverse marketing work? ”.   Strap on your VR goggles, and let’s get started. Understanding the metaverse The metaverse is a virtual reality space that enables people to immerse themselves in a simulated digital environment and interact with each other. Think of it as a shared online world where you can play games, socialize, work, shop, and more. It’s not specific to a single platform or game but rather a series of interconnected virtual spaces, apps, and sites.   So, how does it work? Metaverse users create their own digital avatars and then move around a virtual world (much like they do in the real world). For instance, they can watch...

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### Safeguarding your socials: 6 practices to ensure your social media security

> Social media security has never been more important in today's digital age. implement these strategies to leverage these tools.

- Published: 2023-06-12
- Modified: 2023-06-12
- URL: https://sociality.io/blog/social-media-security-guideline/
- Categories: Insights, Social media marketing, Tools

Social media is a powerful tool. In our personal and professional lives, social networks help bridge the connection gaps left by geographical and social distances. Have a loved one overseas? Jump on a video call with them via Facebook Messenger. Want to tell your customers about an upcoming sale your business is running? Send your followers a DM on Instagram. The list goes on and on. However, as the adage goes: with great power comes great responsibility. As a social media marketer, you must follow best practices to keep your business’ information safe in the online space.   How can you do that? We’re here to walk you through it. In this guide, we break down everything you need to know about security in social media, including why it’s important, common scams to watch out for, and how to improve your social media security. Why social media security is so important? Social media security refers to all the steps and measures a business or individual takes to protect their social accounts from digital threats, such as hacking, malware, and phishing scams.   While such protective measures have always been important, they are absolutely essential in 2023.   With an increasingly digital world comes increased security risks. Cybercrime is on the rise, with the cost of such activity expected to exceed $8 trillion in 2023. What’s even more concerning is the fact that this figure is expected to grow to $10. 5 trillion by 2025.   Because social networking sites collect...

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### Beyond Beta May 2023 at Sociality.io

> Inspired by these improvements, we have embarked on our own journey of refining and optimizing our tool. Here is Beyond Beta May 2023.

- Published: 2023-06-09
- Modified: 2023-06-07
- URL: https://sociality.io/blog/beyond-beta-may-2023-at-sociality-io/
- Categories: Beyond beta, Product

Embracing the power of small improvements In the dynamic realm of social media, even the smallest improvements can generate a monumental impact on user journeys. Recently, two remarkable enhancements from Instagram and WhatsApp—supporting GIFs in Instagram comments and editable WhatsApp messages—highlighted the transformative potential of seemingly minor changes. Inspired by these improvements, we have embarked on our own journey of refining and optimizing our tool. We are thrilled to present you with an array of small yet powerful improvements that will improve your experience. Let’s discover them together. Here is our summary of Beyond Beta May 2023!   ETI International and their Sociality. io experience We came together and had an amazing meeting with Yağmur Gökmen, who has been actively using Sociality. io for one of the biggest industrial enterprises of Türkiye - ETI International. She highlights that “The greatest value Sociality. io has given me is the time! Time is the most precious” she says. “I work with many local agencies, and when I report to the board or my superiors; it makes my job very easy to draw the report directly from Sociality. io instead of going through all the presentations prepared by each agency in different templates. ” she continues. We are happy to be a part of this international journey of one of Türkiye’s most-loved brands, ETI, and to collaborate with people like Yagmur! You can read the full case study here. Instagram Story publishing is one click away with Sociality. io Meta has officially included...

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### 2024 Facebook cover photo size guide (+ 5 best practices)

> Appealing Facebook cover photo is essential for businesses and to make a great first impression. Uncover 2024 Facebook cover photo size guide.

- Published: 2023-06-07
- Modified: 2023-12-27
- URL: https://sociality.io/blog/facebook-cover-photo-size/
- Categories: Facebook, Insights, Social media marketing

In the world of social media, first impressions are everything. With millions of users scrolling through their Facebook newsfeeds every day, it's important to make sure that your profile stands out. One of the best ways to do this is by creating a visually appealing and engaging Facebook cover photo.   But with so many changes and updates happening on the platform, it can be hard to keep up with the latest size and design requirements. In this article, we'll take a look at the 2024 Facebook cover photo size guide, as well as 5 best practices to help you create a cover photo that stands out. What’s the ideal Facebook cover photo size? The ideal Facebook cover photo size is 820 pixels wide by 312 pixels tall on desktop and 640 pixels wide by 360 pixels tall on mobile. It's important to note that Facebook will automatically resize your cover photo to fit the dimensions of its platform, so make sure your image is high-quality and visually appealing in all sizes. It's also a good idea to preview your cover photo on both desktop and mobile devices to ensure that it looks great across all platforms. Some other specifications you should be aware of include: Your cover photo should be at least 400 pixels wide and 150 pixels tall. This is the minimum size requirement for a Facebook cover photo, so any photo that is smaller than this will be automatically stretched to fit. Upload your cover photos as...

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### The future of social media: Revolutionary changes and predictions

> Social media changes quickly and no one can say what the future of social media will be. Let’s unravel the changes and predictions now!

- Published: 2023-06-07
- Modified: 2023-06-07
- URL: https://sociality.io/blog/future-of-social-media/
- Categories: Insights, Social media marketing

Be it marketers, businesses, or users—everyone wants to stay on top of the trends, and for that matter, the future of social media continues to command attention. Incessant changes and updates across social media platforms have transformed the way we do business and communicate. So, what does the future hold? How can you stay up to speed? Let’s unravel the changes and predictions that can impact you and your business in the time to come.   A brief history of social media and how important it is in 2023 The human need to connect and communicate coupled with the advances in digital media has fueled the growth and use of social media.   So, when did social media become popular? Here’s how it all started.   SixDegrees. com is considered the first true social media site that started in 1997. It marked the beginning of social media platforms. Users could create a profile page. Make a list of connections, and send messages. It had around a million users before being shut down in 2000-01. During the same time, AmIHotorNot. com was launched on which users submitted their photos to be rated by others. It’s currently promoted as Chat and Date.   Friendsters was launched in 2002 that allowed users to create a profile, add status updates, and display mood. However, an unprecedented rise in traffic impacted the functioning and the users, forcing people to eventually move away from the platform.   As a direct competition to Friendsters, MySpace was started...

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### Viral marketing 101: Definition, examples, and where to start in 2024

> Viral marketing is always unpredictable. Uncover what it is, the best examples, and more. Find out if it’s still working in 2024.

- Published: 2023-06-07
- Modified: 2023-12-27
- URL: https://sociality.io/blog/social-media-viral-marketing/
- Categories: Insights, Social media marketing

Millions of people hearing about your brand for free is every brand’s dream. But before you rush to your marketing team and demand, “One viral content to go, please,” let’s dive deeper into the phenomenon. Stick with us to understand how viral marketing works and how to make the success of other brands repeatable and applicable to your marketing campaigns. Also, together we will find out if it’s still working in 2024. What is viral marketing? Let’s start with a quick definition of viral marketing: Viral marketing, also known as word-of-mouth marketing, is when your immediate audience or users of your product/ service decide to voluntarily share, distribute or talk about your product, content, or brand. To bring this definition home, think about how word of mouth works offline. Customers use a product/service and practically become unpaid salespeople for that brand. They don’t hesitate to share this newfound solution with their friends and family. Now, the internet is the world’s marketplace, and content is the accepted currency. It’s how brands talk to their audience, inform, educate, or entertain them. So what is viral content? Viral content is a magic video, photo, tweet, etc. , that instantly becomes popular on the internet and is shared by everyone. Viral marketing aims to use the same principle to promote a brand.   The term “going viral” depicts the speed at which such content spreads like wildfire from person to person on the Internet. The method of promotion relies heavily on people willingly distributing...

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### Instagram Shop 101: Best practices to master your brand

> Instagram Shop: A feature on Instagram that allows you to meet your target audience right where they are. Uncover details now!

- Published: 2023-05-26
- Modified: 2023-07-25
- URL: https://sociality.io/blog/instagram-shop/
- Categories: Insights, Instagram, Social media marketing

When it comes to online shopping, having a great product is not all you need to sell. Asking a potential customer to go through many web pages and fill in unnecessary information can be the simple reason why they churn.   The best thing you can do to avoid this is to make the shopping process as seamless as possible and remove any doubts about your authenticity even before those thoughts come up in the minds of your customers. But how do you do this? Enter Instagram shop.   A feature on Instagram that allows you to meet your target audience right where they are. Why wait for potential customers to find you when you can use the Instagram shopping feature to showcase your product as they scroll through funny reels and pictures of their loved ones? With Instagram Shop, you can create a smooth shopping experience that drives sales and increases customer engagement. But where do you start? This guide will take you through setting up your Instagram Shop and share some best practices to help you master your business. What is Instagram shop? Instagram Shop is a feature on the Instagram app that allows businesses to set up an online storefront within the app. It is a convenient way for businesses to showcase their products and services to Instagram users, who can then browse, purchase, and save items without leaving the app. This feature allows businesses to create product catalogues, tag products in their posts and stories, and...

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### Content moderation in the age of social media: Challenges, best practices and more

> Content moderation refers to the practice of monitoring, reviewing, and editing user-generated content on digital platforms. Read for more.

- Published: 2023-05-26
- Modified: 2023-05-26
- URL: https://sociality.io/blog/content-moderation/
- Categories: Insights, Social media content, Social media marketing

Social media is constantly evolving. Words and images that seem harmless today can be interpreted differently later. This places a responsibility on brands to constantly evolve their content moderation strategies to be in sync with what is acceptable in society. They need to find the right balance between free speech and harmful speech.   Striking this balance can be tricky. That's why we've written this guide on content moderation to help you know how far is too far when it comes to content moderation. In this guide, we talk about content moderation, the challenges of the social media age, and best practices to ensure you get the best out of your moderation efforts. Let's get right into it. What is content moderation? Content moderation refers to the practice of monitoring, reviewing, and editing user-generated content on digital platforms to ensure that it complies with the platform's guidelines and policies.   It is usually done to prevent harmful or offensive content from being posted while promoting constructive and respectful discourse. In the age of social media, where users have more freedom to share and express themselves, content moderation is not negotiable. This is why social media platforms have rules and regulations for what constitutes appropriate content. Content that violates these rules can include hate speech, cyberbullying, sexually explicit content, spam, and misinformation. Moderators review and remove content that violates these guidelines and policies to maintain a safe and respectful online community for all users. How is content moderation done? Content moderation...

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### What is CPM (cost per mille), and why should you care about it?

> CPM is a valuable pricing model for marketers and advertisers that gives you accurate information on the impression of your ad campaign.

- Published: 2023-05-25
- Modified: 2023-05-25
- URL: https://sociality.io/blog/cost-per-mille-cpm/
- Categories: Insights, Social media analytics, Social media marketing

When you run digital campaigns, you need to know their impact on your target audience. It is equally important to know how to make use of your budget so that your campaign is seen by the people you want. This is where CPM or cost per mille can prove very useful. As online advertising continues to grow, it is time you should know about CPM, how it is calculated, and what you can do to get the best CPM. So, let’s get started. CPM meaning: What does CPM stand for? CPM is one of the most commonly used models for pricing advertisements in digital marketing and relies on impressions or ad views. The CPM pricing structure is particularly important for companies that have affiliate networks. Platforms such as Facebook and Google Display Network (GDN) offer options for CPM bidding. CPM definition CPM stands for cost per mille or cost per thousand. It is a paid advertising model which denotes the price of 1,000 impressions of your advertisement on a webpage. In Latin, mille stands for thousand. Impressions here means when a person sees or engages with your advertisement on marketing platforms, search engines, or social media. Simply put, impressions indicate how often your advertisement is shown on a web page. For instance, if the CPM is $2. 5, it means that a marketer or an advertiser must pay $2. 5 for every 1,000 impressions of the digital ad. CPM vs. PPC vs. CPA CPM is not the only pricing model....

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### Exploring Metaverse games: Enter the next dimension with 10 Metaverse games

> Metaverse games are the future of gaming. You can have a look at the list of the top 10 Metaverse games we have compiled for you!

- Published: 2023-05-21
- Modified: 2023-05-21
- URL: https://sociality.io/blog/metaverse-games/
- Categories: Insights, Social media marketing

The concept of the Metaverse has gained popularity in recent years. With industry experts calling it the future of the internet, it is transforming the gaming landscape by providing immersive, lifelike experiences. In fact, according to a recent report, the market size of Metaverse gaming is expected to reach USD 163. 4 billion and the number of users to reach 433. 9 million by 2030—and these numbers are too big to ignore. So, let us explore Metaverse games and enter a world where imagination knows no bounds!   What are Metaverse games, and how do they work? You can imagine the Metaverse as a shared, three-dimensional virtual space that exists in parallel to or merges with the physical world. Augmented reality (AR) and virtual reality (VR) help create these virtual universes which are accessible through special devices and wherein you can work, buy and sell digital assets, celebrate, socialize, build characters with life, and much more! In fact, tech experts define it as something that never pauses, ends, or resets.   What do Metaverse games look like?   While the Metaverse is being explored by brands and businesses in various ways, gaming has gained much popularity. In Metaverse games, players can interact in real-time in a competitive environment and immerse themselves in an alternate reality. Usually, players get an avatar that is different from traditional digital game profiles. These avatars can not only play games but also join communities, make connections, etc. The players can play against artificial intelligence (AI)...

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### WeChat marketing 101: How to use WeChat for business

> WeChat can be your brand’s secret weapon to reach the target audience in China. Uncover the whats, whys, and hows of WeChat marketing now.

- Published: 2023-05-18
- Modified: 2024-02-29
- URL: https://sociality.io/blog/wechat-marketing/
- Categories: Insights, Social media marketing

Boasting over one billion active users worldwide, WeChat is one of the most-used social media messaging apps on the planet. And before you write it off as just another app for sharing memes with friends and family, you should know that it’s also a powerful marketing tool. Not only can businesses use it to engage with customers, boost brand awareness, and drive sales, but it’s also an excellent tool for tapping into the largest online market on the planet. So yes, WeChat could be your brand’s secret weapon to reach your target audience in China. This guide breaks down the whats, whys, and hows of WeChat, including: What is WeChat, and how does it work? Before we dive into how it can power your marketing efforts, let’s start with the basics: What is WeChat?   WeChat burst onto the scene back in 2011 when it was launched by Chinese tech leader Tencent. Since then, it has evolved from a simple messaging app to a fully-featured social media platform. A sort of one-stop-shop, if you will. Bearing in mind that platforms such as Facebook are banned in China, WeChat filled a huge gap in the market and quickly became a key business and comms tool. So, what does WeChat social media actually do? A lot. Here are the main features WeChat offers: Video and voice calling Social media messaging Picture messaging Location sharing Mini-games Story feature called “WeChat Moments. ” A standout feature of the app is “WeChat Out,” which allows...

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### TikTok Text to Speech: A game-changing feature to use

> TikTok Text-to-Speech (TTS) is a new accessibility feature that enables creators to add automated voiceover to their videos. Uncover more!

- Published: 2023-05-16
- Modified: 2023-09-19
- URL: https://sociality.io/blog/tiktok-text-to-speech/
- Categories: Insights, TikTok

With one hundred and fifty million monthly active users in the US alone, it’s hardly surprising so many businesses are leveraging the platform to reach new audiences. However, so much competition can make it tough for brands to stand out from the crowd. If you’re looking to amp up your company’s TikTok game, the new text-to-speech feature could be a game-changer.   Sure, your social media manager may have a nice voice. But imagine Morgan Freeman narrating your next product launch video. Or an alien announcing your next out-of-this-world flash sale. The sky’s the limit with TikTok text-to-speech, and we can’t wait to see what the brilliant minds of the TokVerse come up with. Keep reading to find out everything your need to know about this game-changing new feature, including: What is TikTok Text-to-Speech? TikTok Text-to-Speech (TTS) is a new accessibility feature that enables creators to add an automated voiceover to their videos. Creators simply type the text they want to convert to speech, select the language, and the TikTok voice. Then, the TikTok voice generator narrates the captions.   It essentially means users can add voiceovers to their videos without needing to record their own audio. There are currently four voices available on TikTok's tex-to-speech feature, so you can choose the one that aligns best with your content and brand identity. The four voices are: Standard: The default Siri-esque voice, it has a neutral tone making it suitable for most types of content.   Computer: A more robotic voice...

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### TBT meaning: Throwback Thursday ideas for social media

> Discover TBT meaning and nostalgia-based marketing. Check out excellent ideas to successfully run the best social media campaigns.

- Published: 2023-05-16
- Modified: 2023-05-16
- URL: https://sociality.io/blog/tbt-meaning-on-social-media/
- Categories: Insights, Social media content, Social media marketing

It’s no secret that, as human beings, we’re inherently prone to nostalgia. Our fondest memories and feelings live on in our minds and, understandably, we periodically find ourselves longing for those moments. That’s why it’s no surprise that nostalgia is strongly rooted in the social media landscape we know today. In many ways, nostalgia helps us establish feelings of social connectedness because it’s one of the core emotions we all share. Of course, social connection is also one of the core functions of social media. An excellent tactic for tapping into these feelings of nostalgia on social media is through the use of the Throwback Thursday hashtag (#TBT). What is TBT? Where did it come from, and how can you use it? In this guide, we answer all these questions and more. Here you’ll learn all about the TBT meaning, its history, why you should use it, and some uber-creative Throwback Thursday ideas you can integrate into your social media content plan. What does TBT mean? Let’s start with the basics, the first being the #TBT meaning. The acronym TBT stands for Throwback Thursday, with its hashtag being one of the most widely used in the history of social media. This social media phenomenon sees users sharing old content - be it images, videos, audio, or text excerpts - and using the hashtag #TBT to reminisce on that period of time.   Recalling past moments, particularly significant ones, helps evoke fellow users’ feelings of nostalgia. As a result, businesses are...

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### Beyond Beta April 2023 at Sociality.io

> The world of social media is constantly changing and evolving, and we're no exception. Here is our summary: Beyond Beta April 2023 ❤️ 🔥

- Published: 2023-05-11
- Modified: 2023-05-08
- URL: https://sociality.io/blog/beyond-beta-april-2023-at-sociality-io/
- Categories: Beyond beta, Product

Barcelona – more than a city in Spain! Meta was working on a Twitter alternative codenamed “P92”. Well, P92 has a real name now, “Barcelona,” and it’s coming along fast. Whether this is the official name of the app or an updated codename for the project is yet to be determined. We will be experimenting with the born of a social platform one more time with Barcelona. Let’s see if this will be a new TikTok or take its place in the history of forgotten social platforms. Only time will tell, but it is exciting to witness and see where it leads us. The world of social media is constantly changing and evolving, and we're no exception. We've been hard at work improving your social media management experience with Sociality. io! Keep reading to find out what we've done to make things even better. Here is our summary of Beyond Beta April 2023! Analog Media and their Sociality. io experience We had a fantastic conversation with Ricardo Otero, who has been actively using Sociality. io for his boutique digital agency - Analog Media. He highlights that "The main reason for choosing Sociality. io was your Competitor Analysis tool, where I get to go back in time and export that previous data before I even signed up for it. This tool has helped me not to be afraid to take any clients from different sectors! ” Get insight deep into the market and open new windows of communication opportunities, such as...

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### How to add a link to an Instagram Story in 2024

> In this guide, we take a look at the most important processes, features, and FAQs of how to add link to Instagram Story. Read for more now!

- Published: 2023-05-10
- Modified: 2023-12-27
- URL: https://sociality.io/blog/how-to-add-link-to-instagram-story/
- Categories: Insights, Instagram, Tips/How to

In the realm of social media marketing, Instagram is one of the most important tools at your disposal. Want to show your products to your customers? A visual-rich platform like Instagram is perfect for doing exactly that. Hoping to boost your social media engagement levels? Instagram could be the ticket, particularly since Instagram delivers 58 times more engagement per follower than Facebook and 150 times more than Twitter. Instagram also boasts several features that are especially helpful for social media marketers, with one of the most valuable being Instagram Story. Stories are so powerful from a marketing standpoint because they’re easy to use and offer a unique opportunity to engage directly with followers. Most importantly, they allow you to drive traffic directly to your website with the help of links. In this guide, we take a look at the most important processes, features, and FAQs of Instagram Story links that you need to know. How to add a link to your Instagram Story Let’s start with the basics: How to add a link to your Instagram Story. Simply follow the steps below to take advantage of this tool: Once you’ve prepped your Instagram Story and you’re happy with how it’s looking, click the Sticker icon in the top-right corner of your screen. From the options that appear, click on Link. Paste the URL you would like to direct users to.   If you’d like to change the sticker text, click the Customize sticker text section. Type in the text you’d...

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### GIFs explained: How to make a GIF for 5 different formats and more

> Everything to know about GIFs, including what they are, how to make a GIF, and how they can level up your social media marketing endeavors.

- Published: 2023-05-10
- Modified: 2023-05-10
- URL: https://sociality.io/blog/how-to-make-a-gif/
- Categories: Insights, Social media content, Social media marketing, Tips/How to

Simple yet effective GIFs are a creative and eye-catching way of promoting your brand on social media. Although they are now seen as a key part of Internet culture, GIFs have seen something a significant evolution since first emerging in the late 1980s. They were around in the age of Netscape (one of the world’s earliest web browsers) and through the years of Web 2. 0 - but it wasn’t until the boom in social media platforms that GIFs truly rose to prominence. Now, we see them nearly everywhere on social media, from your mom’s Facebook page to your favorite brand’s Instagram feed. As a result, you may be eager to use GIFs in your own social media marketing initiatives. If so, you’ve come to the right place. This guide will explain everything you need to know about GIFs, including what they are, how to make them, and how they can level up your social media marketing endeavors. What is a GIF? First and foremost, it’s crucial to understand what a GIF is. The acronym GIF stands for Graphics Interchange Format. In essence, a GIF is a series of image files - static and/or graphic - that are combined in a loop format. Therefore, what you end up seeing is a short, silent “video” that repeats infinitely.   GIFs have been on the Internet for over 35 years now, with the first-ever GIF traced back to 1987. The team at CompuServe - an American online service provider - was looking...

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### 50+ Instagram bio ideas to get inspiration for your business profile

> Why a good Instagram bio is essential for your business profile, along with tips for how to write one, 50+ Instagram bio ideas and more!

- Published: 2023-05-05
- Modified: 2023-05-05
- URL: https://sociality.io/blog/instagram-bio-ideas/
- Categories: Insights, Instagram, Social media content

As a business looking to build its online presence, you likely have a profile — or several — on Instagram. But is your profile catching the attention of your target audience and converting them to followers? With so much competition, you need a killer bio in your profile if you want to grow your Instagram followers and boost engagement.   In this guide, you’ll learn why a good Instagram bio is essential for your business profile, along with tips for how to write one. You can also take inspiration from 50+ examples and templates for your Instagram bio to garner the results you want. What is an Instagram Bio? An Instagram bio is a short piece of text at the top of a profile page that introduces your brand’s page and grabs users’ attention. It’s the first impression potential new followers (and customers) have of your brand and profile.   Now we know the bio meaning, here are some of the important things to bear in mind. Firstly, Instagram bios can be a maximum of one hundred and fifty characters, so choose your words wisely. As well as your business name, username, and description, you can also include one link to your website, landing page, or other social media account.   Now let’s look at why your brand’s Insta bio matters. Why is your Instagram bio so important? Your Instagram bio doesn’t take up much space, but it has a big impact. It’s the first thing your potential customers see...

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### Instagram Story hacks to make your Instagram Stories POP

> Instagram stories are ideal for engaging followers, sharing raw content, and having fun. Uncover Instagram story hacks now! Read for more.

- Published: 2023-04-22
- Modified: 2023-04-24
- URL: https://sociality.io/blog/instagram-story-hacks/
- Categories: Insights, Instagram, Social media content, Social media marketing

Let us paint a picture for you. You’re mindlessly doom-scrolling through your Instagram stories after a long day when all of a sudden, a splash of color and creativity (and maybe a catchy tune) grabs your attention. You immediately stop in your tracks to admire the clever content and probably hit the follow button too. This is the power of an excellent Instagram story.   If your business wants to win new followers and engage its existing ones, it’s time to get creative with your IG stories. After all, with over 500 million daily active users, you’ve got to think outside of the box if you want your content to stand out from the crowd. This article covers everything your business needs to know to make your Instagram stories pop, including: What is an Instagram story? How to add a storyActionable hacks to improve your IG stories Let’s get started. What is an Instagram story? An Instagram story is a feature within the app that enables users to share content with their followers for 24 hours. The content can be photos, videos, or text and will disappear from your profile 24 hours after you post it (unless you choose to save it as a Highlight).   For brands, Insta stories are a fresh way to share more informal content, such as behind-the-scenes clips, Q&A sessions, and even product demos. It’s an engaging method to connect with users in an authentic and interactive way,  Stories are fast becoming one of the...

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### Direct Message (DM) explained: Details and best practices for social DM

> Direct message can be a powerful tool in improving your brand’s image when used the right way. Discover our article to learn more about DMs.

- Published: 2023-04-22
- Modified: 2023-04-22
- URL: https://sociality.io/blog/direct-message/
- Categories: Community management, Insights, Social media content, Social media marketing

Writing emails or calling the hotline number to enquire about products or services seem to be passe. With DMs or direct messages taking the limelight as the preferred method of communication between a business and customers, it is right to say that social platforms are changing the face of customer relationship management. In fact, according to a survey by Intercom, about 60% of the respondents across all generations wished that businesses would use DMs or text messages to communicate with them.   So, let us get started on DMs and the best practices to keep your customers happy.   What is a Direct Message? A direct message or DM is a type of private communication between social media users. That means the messages exchanged are out of the public eye and are only visible to the sender and the recipient. A majority of businesses with an online presence often use DMs to address concerns, resolve disputes, and answer queries related to products, orders, and much more.   Here’s how using DMs can benefit your brand.   Increase your networking and access to useful contacts by connecting with different brands, influencers, or brand ambassadors.  Enhance customer experience by enabling customers to get in touch with you directly to help them effectively and quickly with their queries. You may also consider using chatbots for the same.  Improve customer engagement by giving them a more personalized and private way to communicate that is beyond emails and phone calls.  Develop meaningful and lasting relationships...

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### Beyond Beta March 2023 at Sociality.io

> As the flowers bloom and the trees bud, let's take inspiration from nature and keep pushing forward. Uncover Sociality.io March 2023 now!

- Published: 2023-04-13
- Modified: 2023-04-13
- URL: https://sociality.io/blog/beyond-beta-march-2023-at-sociality-io/
- Categories: Beyond beta, Product

Nothing ever seems impossible in spring, you know! Spring is here, and it comes with the promise of new beginnings and fresh opportunities for all of us. It's a time of renewal when the world sheds its winter coat and blossoms into something beautiful. Spring brings a sense of hope and possibility, a chance to start fresh and set new goals. It's a time to leave behind what no longer serves us and embrace the opportunities ahead. So, let's embrace the soul of spring and use it to fuel our drive for success. As the flowers bloom and the trees bud, let's take inspiration from nature and keep pushing forward towards our goals. With the right mindset and willingness to adapt, this spring could be the start of something amazing! Here is our spring inspired summary of Sociality. io March 2023! Trends is updated and live now! We are excited to announce that after putting in a lot of hard work, Trends is finally live! We've been working tirelessly to make Trends better by adding new sources and features which allow you to track and monitor different media channels/mediums all in one dashboard. With Trends, you'll be able to stay on top of all your projects effortlessly and get more done in less time. Whether you're tracking social media, forums, or major mediums, our dashboard makes it easy to keep up with the latest trends and stay ahead of the competition.   Here are the cool features we have integrated: ...

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### Instagram trending Reels songs for marketers to try in 2024

> How do you find these trending Reels songs? How do you know when a sound is already trending (or will soon start trending)? Uncover more now!

- Published: 2023-03-30
- Modified: 2023-12-27
- URL: https://sociality.io/blog/trending-reels-songs/
- Categories: Insights, Instagram, Social media content

Here is a scenario many social media marketers are familiar with:  You are scrolling through your Instagram Reels analytics report, and you notice a few Reels that make you feel like the best marketer to ever exist. The number of plays on those Reels is way above your regular numbers. When the euphoria wanes, your marketing guts begin to tell you the Reels did such numbers because of the sound you used, but guts hardly hold any water, especially to the people you are reporting to. You want to put this thesis you feel in your guts to the test and have the numbers to support it. You decide to be more strategic with your upcoming reels and want to deliberately add trending sounds to some of your Reels to see the result. How do you find these trending sounds? How do you know when a sound is already trending(or will soon start trending)? How do you find the perfect song that suits the mood of your reel or the message you are trying to pass across to your audience? This article will answer all those questions. So let's get right into it! Why you should use Trending songs in your Instagram Reels Just in case you are caught in two minds as to the benefits of including trending sounds in your Reel, let's get that sorted right away, so we can move on. Using trending songs is how you put your best foot forward while waiting for the vehicle...

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### The ultimate guideline to growing your followers on Instagram (without buying followers)

> Growing your Instagram profile is a challenge. Uncover how to organically grow your Instagram followers in your own phase. Discover now!

- Published: 2023-03-30
- Modified: 2023-07-25
- URL: https://sociality.io/blog/growing-followers-on-instagram/
- Categories: Insights, Instagram, Social media marketing

Fact: over 93% of businesses use social media to market, engage, and connect with their audiences. And while building a strong social media presence is crucial to business success, a lot of brands get overwhelmed and caught up in the pursuit of gaining followers. We have all been there, and we all have seen businesses get too excited about hitting their first 10K followers. But why do some business profiles grow followers on Instagram exponentially while others struggle to reach a thousand subscribers? In this article, you will learn how to organically grow your Instagram followers in your own phase. Why followers matter on Instagram and how to grow your business on Instagram? So, why does your follower count on Instagram matter? When done right (read: without buying fake ones), growing your followers on Instagram can do wonders for your business. Here are just a few reasons why Instagram organic growth matters. Boost brand visibility: More followers equals more chance your content will be pushed out to a wider audience on the platform. It may even help you land a spot on the Instagram Explore page. Social proof: Taking time to grow your socials will help to social-proof your brand. Users tend to have more confidence and trust in brands with big followings, making them more likely to engage and follow them too. Showcase your products and services: 73. 4% of users follow a brand due to interest in its product or service, while 58. 8% are more interested in...

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### Mastering social media trends with Sociality.io Trends: Your guide to staying ahead

> These are the top social media trends that will help you build a strong brand image and connect with your audience in 2024.

- Published: 2023-03-22
- Modified: 2023-12-27
- URL: https://sociality.io/blog/social-media-trends/
- Categories: Insights, Social media marketing

Tired of watching your competitors dominate social media with their viral campaigns and compelling content? We don’t blame you. Fortunately, mastering social media trends and strategies can help you stay ahead of the game and be the envy of your competitors. Social media is no longer just for sharing cat memes and exchanging birthday wishes. With over 4. 5 billion global users, it’s now the biggest and best marketing tool around. That said, with so many businesses leveraging its selling power, keeping on top of the latest social media trends is a challenge. That’s where Sociality. io Trends comes in. Our ultimate guide shows you everything you need to know to master social media trends and win your market. So, buckle up because we’re covering: What are social media trends, and why do they matter? Social media trends are users’ patterns and behaviors on social media platforms, including the type of content they post, the platforms they use, and the challenges and hashtags they utilize. So why do they matter? Well, they offer insight into different audiences, and this allows businesses to better understand their target demographic and tailor their social media campaigns accordingly. Staying on top of the latest trends and social media news gives brands a competitive edge because it keeps you ahead of the curve when it comes to going viral, building communities, and growing your following. If we dig a little deeper, social media trends reflect broader social and cultural trends so that brands can stay...

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### Get noticed on Instagram: The ultimate guide for creating killer Instagram Collab post

> An Instagram Collab allows you and one other Instagram user to share the same post to your separate audiences.

- Published: 2023-03-16
- Modified: 2023-03-16
- URL: https://sociality.io/blog/instagram-collab-post/
- Categories: Insights, Instagram, Social media content, Social media marketing

Why show up in one place when you can be in two? That’s the promise of Instagram Collab posts. This Instagram feature lets two users share the same post to their separate audiences, thereby increasing the visibility each user gets. Have you tried Instagram Collab posts yet? In this article, we’ll dive into what they are all about, their benefits, and how you can use them to achieve your social media strategy goals. What is an Instagram collab post? An Instagram collab post is a feature that allows two Instagram users to share the same post to their timelines. These posts do not just appear on two different profiles, they also share the same engagement numbers – likes, comments, and shares. This feature is an organic way to get your content seen by more people and build genuine relationships with other Instagram creators and brands along the way. For now, Instagram Collab posts have a few limitations. For instance, you can only use them in your feed and Reels section. Also, you are only allowed to collaborate with one Instagram brand or creator per post. But even with these, Instagram collab posts still possess benefits that you can’t ignore. Benefits of using the Instagram Collab feature There are 4 main benefits of using an Instagram collab post. Increased reachImproved engagementBuilds credibilityCost-effective marketing Increased reach The more people you can reach on Instagram, the greater your chances of winning over new fans. An Instagram Collab post lets you get in front...

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### National Boyfriend Day: When is it and how to celebrate

> Celebrated across the globe in October, National Boyfriend Day can ramp up your social media pages and increase engagement. Uncover now!

- Published: 2023-03-16
- Modified: 2023-03-16
- URL: https://sociality.io/blog/national-boyfriend-day/
- Categories: Insights, Social media content, Social media marketing

Want to show love and appreciation for a special person in life? What’s a better way than celebrating a day dedicated to them—National Boyfriend Day! Celebrated across the globe in the month of October, National BF Day can also be an opportunity for businesses to ramp up their social media pages and increase engagement.   Know more about boyfriend’s day and how to celebrate it. What is National Boyfriend Day? National Boyfriend Day is celebrated in October every year. This day lets you take notice of the person who holds a special place in your heart and showcase how much your boyfriend means to you. When is National Boyfriend Day? National Boyfriend Day is celebrated on October 3.   You may also celebrate the love for your girlfriend on National Girlfriend Day which falls on August 1 every year.   History of National Boyfriend Day Although there is no official information on how this day was initiated, it all started with the internet in 2014. Some internet users created this phenomenon around that time. The initial reference to Boyfriend Day dates back to October 4, 2014, and it was by March 2016, that the day gained popularity with 46,000+ tweets.   5 Ways to celebrate National Boyfriend Day Looking for ideas to make National BF Day special for him. There are a number of ways to make this day memorable. Here are some ways to get you started.   1. Plan a special date Move beyond your normal dates and...

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### 2024 Instagram algorithm explained: Ways to hack the algorithm

> Mastering the Instagram algorithm may seem like a daunting task at first. However, we got you covered with our ultimate guide. Uncover now!

- Published: 2023-03-15
- Modified: 2023-12-27
- URL: https://sociality.io/blog/instagram-algorithm/
- Categories: Insights, Instagram, Social media marketing

Hoping to get more eyes on your Instagram content this year? The key to your success lies in understanding one very important element of the app: its algorithm. Powerful and transformative, the Instagram algorithm can be tricky to understand - and even more difficult to master.   Thankfully, it’s far from impossible, especially with the help of this go-to guide which answers your most salient questions about the Instagram algorithm: what it is, how it works, and most importantly, how to hack it in 2024. What is the Instagram algorithm? Every social media platform abides by its own algorithm - and Instagram is no exception. In essence, the Instagram algorithm is the set of rules that dictates how the platform ranks content and monitors user behavior to serve users content that aligns with their interests. Although it is typically referred to as a single algorithm, Instagram actually uses an array of algorithms and processes to personalize content in this way for individual users.   In this guide, we’ll explore the algorithms used by the app’s various functions and sections, including Instagram Reels, Instagram Stories, and the Instagram Feed. How does the Instagram algorithm work? Over the years, we’ve seen numerous Instagram changes, many of which have related directly to the app’s algorithm(s). Therefore, the app has functioned slightly differently at different points in time.   Additionally, as we mentioned previously, the algorithms vary across app functions. However, they all share the same goal of delivering content that users will find...

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### Glossary: Marketing funnel from top to bottom

> Getting your head around the marketing funnel is critical if your business is looking to grow its customer base and drive sales. Let's learn!

- Published: 2023-03-09
- Modified: 2023-03-09
- URL: https://sociality.io/blog/marketing-funnel/
- Categories: Glossary, Insights, Social media marketing

Attracting and converting customers is a top priority for just about every business on the planet. But, considering 96% of visitors to your website isn't ready to make a purchase, this can be tricky. That’s where a marketing funnel comes in.   Also known as a sales funnel, it acts as a visual representation of the journey your customers take. Starting from when they first become aware of your brand all the way until they buy your product or service. It’s essentially your best way to nurture leads and convert them into sales. Don’t just take our word for it.   A recent HubSpot study revealed businesses with a structured marketing funnel are 33% more likely to close sales. This makes it pretty clear how important that funnel really is. Our glossary breaks down the marketing funnel fundamentals, including: What a marketing funnel isTypes of funnelsMarketing funnel stagesSales funnel strategiesActionable tips on how to optimize each stage of the sales funnel Whether you’re a novice or a seasoned pro, we’re sharing valuable insights that will redefine your marketing strategy. First things first: What is a marketing funnel? What is a marketing funnel? Every customer goes on a journey with your brand. From initial brand awareness to final purchase, a digital marketing funnel depicts each stage of this process.   So what is a marketing funnel? Well, first, let’s think about a funnel. A funnel is wider at the top and slimmer at the bottom. This is an effective analogy because...

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### Beyond Beta February 2023 at Sociality.io

> Let's honor the courageous women who have paved the way for progress and inspired future generations in Sociality.io February 2023!

- Published: 2023-03-09
- Modified: 2023-03-09
- URL: https://sociality.io/blog/beyond-beta-february-2023-at-sociality-io/
- Categories: Beyond beta, Product

Happy International Women's Day! International Women's Day is celebrated on March 8th every year. Yesterday, we celebrated the achievements of women around the world and recognized the ongoing fight for gender equality. Let's honor the courageous women who have paved the way for progress and inspired future generations. Together, we can build a world where every woman is valued, respected, and empowered to reach her full potential. Here is our inspired summary: Sociality. io in February 2023 Sneak peek: Trends v2 Remember our previous Beyond Beta announcement about our side project, Trends? Well, the wait is almost over! Our team has been working tirelessly to bring you the latest and greatest in trend-tracking technology, and we're excited to announce that we're this close to launching Trends v2! Thank you for your patience, and stay tuned for the big reveal. Trust us, it will be worth the wait!   How to leverage from Trends:  Stay ahead of the curve and on top of the latest social media trends with us. Be one step ahead of the game and in the know. Know exactly what's hot and what's not on social media to keep your accounts on point. Get real-time updates on the latest trends to keep your followers engaged and your social media game strong. Optimizations are continuing At Sociality. io, we're dedicated to providing the best possible social media management solution for our valued users. That's why we're always striving to improve and make exciting updates to our platform. We've...

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### How to stream on YouTube like a pro: Your complete guide

> Live streaming offers huge potential for creators and digital marketers. Uncover our article to master how to stream on YouTube and more now!

- Published: 2023-03-08
- Modified: 2023-03-08
- URL: https://sociality.io/blog/how-to-stream-on-youtube/
- Categories: Insights, Social media marketing, YouTube

Live streaming offers huge potential for content creators and digital marketers. In fact, the live video streaming market is expected to be valued at USD 330. 51 billion by 2030. As viewers continue to show high engagement in this type of content, brands need to focus on their Youtube streaming strategy.   In this article, we will learn more about YouTube Live, why it should be part of your marketing strategy, and tips to create engaging live video content. Let’s get started! What is YouTube Live?   YouTube is one of the leading live-streaming platforms and YouTube Live is its feature that allows content creators to reach out to their audiences in real-time using a chat, video feed, and more. Whether you want to host a live event, conduct a town hall meeting, or hold a press conference, YouTube Live is a great way to differentiate yourself from your competitors.   Viewers can watch live videos on both desktop and mobile under the Live section.   Why go for YouTube Live stream  YouTube Live can help brands increase awareness and engagement. Here are some benefits of YouTube Live! 1. Host visual events After the pandemic, virtual events have been gaining steam. Moreover, they are easier to organize as well as a less costly affair. You can host live events including product launches, webinars, workshops, etc. for a wider range of viewers from around the globe. Businesses can create a promotional buzz on social media about YouTube streaming to get the...

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### How to increase Instagram engagement rate without going nuts

> Uncover everything to know with our article! Plus: 8 industry expert advices on how to increase your Instagram engagement rate in 2023.

- Published: 2023-02-28
- Modified: 2023-03-26
- URL: https://sociality.io/blog/instagram-engagement-rate/
- Categories: Insights, Instagram, Social media analytics

Your boss has just informed you that you need to get the engagement numbers of your company's social media page up. Not just that, there is a timeframe attached to this task, when you are expected to deliver enticing numbers to major stakeholders in your company. What do you do?   I'd assume one of the first steps you've taken is to get on Google and type out a query on "how to increase your Instagram engagement rates". You consider some of the tips you see on Google's search engine result page(SERP) to be somewhat generic, and you need more specific advice. We feel your pain, so we decided to switch it up a little. Rather than regurgitate the same tips and advice, we decided to speak with some industry experts (8 of them) to hear what Instagram engagement tips they've tried and which worked out for them. But just before we get into the minds of our experts, let's be sure we are on the same page as regards what Instagram engagement rate is and how to calculate the engagement rates of your Instagram accounts. What is Instagram engagement rate? The engagement rate on Instagram is the percentage of people who like, comment, or share your post compared to the total number of followers you have. This rate is a measure of how successful your content is and can be used to measure the performance of your posts. So the higher this percentage, the more successful your content is,...

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### National Dog Day: When is it and how to celebrate

> National Dog Day is observed in the USA and across the globe to celebrate the love, magic, and happiness the dogs bring to our lives

- Published: 2023-02-27
- Modified: 2023-02-27
- URL: https://sociality.io/blog/national-dog-day/
- Categories: Insights, Social media content, Social media marketing

Who doesn’t love furry four-legged friends? Undoubtedly, a dog is a man’s best friend—69 million households in the USA alone have a dog as a pet. Their unconditional love, vivacious energy, and playful personality have won the hearts of many. So, why not celebrate all kinds of dogs on a special day!   National Dog Day (NDD) offers the opportunity to not only connect with your target audience but also share your love for dogs. Here’s your complete guide on National Dog day, its history, and how you can leverage it in your social media strategy. What is National Dog Day? National Dog Day celebrates all dogs, mixed or pure breed. This day brings attention to the dogs that need to be rescued and adopted to find their forever happy home.   Sociality. io’s team has compiled a complete calendar of social media holidays in 2023 to help you proactively plan your marketing activities. When is National Dog Day? National Dog Day, as well as International Dog Day, are celebrated on the 26th of August every year. In fact, this day was adopted into New York State Legislation in the year 2013. The entire month of August is celebrated as National Dog Month to honor, love, and celebrate our favorite pets! History of National Dog Day National Dog day was founded in 2004 by animal rescue advocate, pet and family lifestyle expert, and dog trainer, Colleen Paige.   The date 26th of August holds significance because, on this day, Colleen’s...

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### Instagram story views: A guide from A to Z

> What you need to know about Instagram Story views, including what to do when your views don't show and when they are on decline. Read more!

- Published: 2023-02-14
- Modified: 2023-02-14
- URL: https://sociality.io/blog/instagram-story-views/
- Categories: Insights, Instagram

Instagram Stories is a popular brand community-building tactic. The people watching your Stories tend to be followers and admirers who are already interested in your brand and could become paying customers. So, it is important to monitor the growth of your Instagram Story views. Its rise or decline creates for you a picture of how well your Instagram content strategy attracts new audiences to your brand. This article will show you what you need to know about Instagram Story views, including what to do when your views do not show and when they are on the decline. What are Instagram Stories? Snapchat deserves credit as the creator of Stories. But Instagram, like other social media platforms like Facebook and TikTok, launched its own version, and it has since overtaken Snapchat’s Stories in terms of popularity. Instagram Stories is a feature that allows you to share photos and 60-second-long videos that only last 24 hours. You can make your Stories last more than a day however by adding them to your profile as Story Highlights. When you post a photo or video to your Instagram Story, there are a couple of places where it can be viewed. These places include: Your profile: A ring shows up on your profile picture that people can tap on to view your Stories. At the top of the feed: Your followers will also be able to view your Stories at the top of their feed. In the feed, next to your uploaded posts: When you...

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### 5 tips for choosing the best Instagram profile picture for your brand

> Find 5 tips for choosing the best Instagram profile picture – plus extra advice on how to change and download your profile picture.

- Published: 2023-02-14
- Modified: 2023-02-14
- URL: https://sociality.io/blog/instagram-profile-picture/
- Categories: Insights, Instagram

Your Instagram profile picture is like a billboard–you are trying to catch your audience’s attention and make a statement. It’s one of the first things Instagram users see when they land your brand’s profile. So it is crucial that the picture you choose creates a good first impression of your brand–Princeton researchers found out that it takes 1/10 of a second for someone to make a lasting judgment about another person after looking at a photo. So, are you ready to make your Instagram profile picture stand out? In this post, you will find 5 tips for choosing the best profile photos for Instagram–plus extra advice on how to change and download your profile picture. 5 tips for choosing your Instagram profile picture Here are five tips for making a good first impression with your Instagram profile picture: 1. Choose a personal photo or a brand logo Usually, choosing what photo to use as your brand’s profile picture comes down to a toss-up between a logo and a personal photo. But this dilemma has an easy solution. A personal picture is best suited for service-based businesses that are heavily dependent on personal relationships. So if you are an influencer, creator, or even a life coach, you might want to use a personal picture. You are the focal point of your brand, so your customers want to know who you are–they will try to deduce your personality type–before doing any business with you. Now, when it comes to using personal photos,...

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### What is Discord? The ultimate guide for businesses 

> Whether you’re a Discord sage or a total newbie, we’re here to show you how to use the platform for business. Starting from what is Discord?

- Published: 2023-02-13
- Modified: 2024-08-09
- URL: https://sociality.io/blog/what-is-discord/
- Categories: Insights, Social media marketing, Tips/How to

Whether you’re a Discord sage or a total newbie, we’re here to show you how to use Discord for business.   Social media buffs assemble; there’s a new(ish) kid on the block.   If you’re asking yourself, “What is Discord? ” or, more importantly, ”Why should I care? ”. Then, my friend, you have come to the right place.   It may be decentralized and ad-free, but Discord is a weapon worth adding to your social media arsenal, especially if your business is looking for a flexible way to engage with your audience.   So, if you haven’t added Discord to your brand’s social media strategy yet, we’re here to tell you why it’s high time you did.   Our guide breaks down all your burning questions about Discord, including: What is Discord? How does Discord work? Who used Discord? How to use Discord for business How to get started on Discord What is the Discord app? Discord is a communication platform used to host real-time text, video, and voice chat, as well as file sharing. It’s a centralized and accessible platform for businesses to communicate with customers, teams, and partners.   Discord differs from other social media platforms in a number of ways. Decentralized: Rather than being centered around a central community, Discord is divided into smaller communities (servers). These servers can be either public or private. For instance, your business can create a large, public community of customers and brand advocates or a small, private server for team...

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### Photo dump meaning: Inside the trend dominating Instagram

> In short, a photo dump meaning is a carousel post of various images that often incorporate a form of storytelling. Uncover more about it now!

- Published: 2023-02-13
- Modified: 2023-10-22
- URL: https://sociality.io/blog/photo-dump-meaning/
- Categories: Insights, Instagram, Social media marketing

Anyone who has been on social media in 2023 has likely seen one trend popping up on their feeds time and time again: the photo dump. Photo dumps have risen to prominence over the last couple of years, particularly on Instagram - and they seem to be here to stay. These haphazard photo collections have been gracing the feeds of individuals and businesses alike, making it a key trend for all social media marketers to monitor. In this guide, we outline the most important details about photo dumps, including the photo dump meaning (in other words, what they are) and how they became so popular. We also offer some insights as to why you should use them for your own brand and how you can integrate them seamlessly into your feed.   Photo dump meaning: What is a photo dump?   A photo dump meaning is effectively a carousel post of various images that often incorporate a form of storytelling (i. e. the images depict a particular event, period, or theme).   However, photo dumps typically differ from standard carousel posts in that the images are far less curated and staged. Instead, they are often candid and seemingly unrelated, giving them a more genuine feel. Below, you can see an example of a photo dump in action. Microsoft hopped on the photo dump trend by sharing images of its numerous “Black Panther: Wakanda Forever” screenings held in 2022. The photos in the carousel are candid and varied, some showing the...

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### Beyond Beta January 2023 at Sociality.io

> Happy Valentine's Day from Sociality.io! Wish you all the best on this day of love. Here is our lovely summary: Sociality.io January 2023 🤗

- Published: 2023-02-09
- Modified: 2023-02-10
- URL: https://sociality.io/blog/beyond-beta-january-2023-at-sociality-io/
- Categories: Beyond beta, Product

Coming soon: Valentine's Day Happy Valentine's Day from Sociality. io! As we count down to the big day, we wanted to kick off the celebrations early. On this special occasion, we always want to take a moment to express our love and appreciation for all of our valued customers. Thank you for choosing us as your trusted technology partner. You inspire us every day with your passion for social media marketing and your drive for success. May your day be filled with joy, happiness, and love, just like the successful social strategies you create, analyze, and report with our software. Wish you all the best on this day of love. Here is our lovely summary: Sociality. io in January 2023 API management screens are live! Let's dive into the world of APIs - in case you're not already familiar. API stands for "Application Programming Interface" and acts as a bridge between different software systems, making it easier to manage processes. With the Sociality. io API, you can automate your social media workflows by integrating real-time social media data into your internal tools and workflows. And the good news doesn't stop there! API management screens are now available inside Sociality. io, making it easier for you to manage your API keys all in one place. Upgrade your social media game with ease by taking advantage of Sociality. io's API features!   Attention: This feature is only available in the Enterprise plan.   Where to find the API management screen inside the...

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### National Donut Day: When is it and how to celebrate

> Know why and when National Donut Day is celebrated, how you can make the most of this day, and much more! Uncover National Donut Day now.

- Published: 2023-02-07
- Modified: 2023-02-07
- URL: https://sociality.io/blog/national-donut-day/
- Categories: Insights, Social media content, Social media marketing

Homer Simpson is not the only connoisseur of donuts; this tasty treat has admirers worldwide! But did you know that the round, sweet dessert, donut, or doughnut has its own national day? Celebrated every year, National Donut Day is deep-rooted in American history. As businesses and people celebrate this day with free donuts, donut contests, or exclusive donut toppings, why should you be left out! Know why and when National Donut Day is celebrated, how you can make the most of this day, and much more! What is National Donut Day, and when to celebrate it? National Donut Day not only celebrates the decadent flavor of the donut but also marks a historical occurrence that has its roots in World War I. It is celebrated across the United States and a few other countries on the first Friday of June every year. This year, it will fall on June 2, 2023.   What National Days are in June Apart from National Donut Day, there are other 15 special days including Father's Day, World Environment Day, etc. that hold significance and can become part of your social media holiday campaigns! Our team has compiled a complete calendar of social media holidays in 2023 to help you proactively plan your marketing activities. History of National Donut Day The first National Donut Day was celebrated in Chicago in 1938. However, its history dates back to World War I.   In 1917, the Salvation Army’s female volunteers were sent to France to help on...

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### Leveraging YouTube Shorts for your business: The whats, hows, and whys

> Let’s dive into our A-Z guide on YouTube Shorts. We break down everything you need to know to capitalize on Shorts and grow your business.

- Published: 2023-02-07
- Modified: 2023-03-26
- URL: https://sociality.io/blog/youtube-shorts/
- Categories: Insights, Social media marketing, YouTube

YouTube Shorts are the new kids on the block. We look at what they are, why your brand needs to use them, and how to successfully leverage them for maximum impact. . YouTube has been a force to be reckoned with ever since it burst onto our screens in 2005. And in this time, it has blessed us with some of the most popular cult videos of all time. From Keyboard Cat and Charlie Bit My Finger to the cultural phenomenon Leave Britney Alone, we just can’t get enough. Which is exactly why it’s the world’s second most popular search engine. But, in recent years, another app has been vying for YouTube’s crown. Since TikTok hit the scene, short-form video content has skyrocketed in popularity. In response to this, YouTube Shorts were born in 2020 and now boasts over 1. 5 billion users. YouTube Shorts are quick videos designed to help brands reach a wider audience, engage with customers in fresh ways, and grow their business. And it’s working.   Even though YouTube Shorts don’t have an advertising program in place just yet, businesses in every sector are capitalizing on this new content format. Branded hashtags, BTS footage, sneak-peeks of long-form content–Shorts have become a powerhouse for social media and marketing teams.   And with that said, let’s dive into our A-Z guide on YouTube Shorts. We break down everything you need to know to capitalize on Shorts and grow your business. What are YouTube Shorts? YouTube Shorts are short-form,...

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### How to delete an Instagram account 

> How to delete your Instagram account with ease? (And how to deactivate your Instagram account in case you look for a more temporary break).

- Published: 2023-01-31
- Modified: 2023-01-31
- URL: https://sociality.io/blog/delete-instagram-account/
- Categories: Insights, Instagram

Instagram is one of the most prolific social media platforms we know today, and, as a result, many businesses have flocked to it to reach customers. However, social media marketing isn’t a one-size-fits-all endeavor; as such, you may have realized Instagram isn’t the right site for your brand. If that’s the case, then you may be wondering what steps you’ll need to follow to part ways with the platform. In this guide, we explain how to delete your Instagram account with ease (and how to deactivate your Instagram account if you’re looking for a more temporary break). Why you may want to delete your Instagram account There are various reasons why you may be looking to delete your Instagram account. Maybe the account belongs to a business that’s no longer operational, and, as a result, there’s no need for the account to exist. Maybe there are duplicate accounts for the same brand, and you’re trying to streamline your social media marketing initiatives. Maybe you’ve realized your target demographic isn’t active on Instagram, and therefore investing your efforts into the platform isn’t appropriate. The list of these reasons could go on and on. Ultimately, your reasons for deleting your Instagram account are entirely your own - we’re just here to help you figure out how to do it. Deactivation vs. deletion: Understanding the difference Before we dive into the details of how to delete your Instagram account, let’s talk about the two main methods you can use to take a step...

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### Discord Emojis: How to use them on your server

> If you are new to Discord and want to learn how to use Discord emojis to level up your communication on the platform, welcome aboard!

- Published: 2023-01-30
- Modified: 2023-11-19
- URL: https://sociality.io/blog/discord-emojis/
- Categories: Insights, Social media content, Social media marketing

One of Discord’s coolest features is its emojis. Community managers love Discord emojis because they add an emotional layer to conversations with their community members.   If you are new to Discord and you want to learn how to use Discord emojis to level up your communication on the platform, this post will help you get started. What are Discord emojis? Discord emojis are uploaded images on a Discord server used to express emotions and add context to your conversations. They are very similar to the emojis present on your mobile phones and computers, and also on social media platforms like Instagram and TikTok. The big difference is that Discord emojis are platform-specific. You’ll find out that some emojis have different designs on mobile and desktop. But these changes are often subtle. There are a few characteristics you should know about Discord emojis. Discord emojis can either be static or animated. Animated emojis are moving emojis with a . gif extension. You need Discord Nitro to use animated emojis.   Discord emojis are very customizable. You can turn anything into an emoji. All you need to do is convert it into a little picture with a size of about 128x128. Most times, the emojis you come across on a server are based on the server’s content. So in a server dedicated to anime, you’ll find a lot of emojis dedicated to anime topics. How to use emojis on Discord? There are two ways to use emojis on Discord.   You...

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### Snapchat emoji meanings: What you need to know in 2024

> Our guide to Snapchat emoji meanings breaks deciphers the major emojis you need to know and answers all your burning questions.

- Published: 2023-01-30
- Modified: 2023-12-27
- URL: https://sociality.io/blog/snapchat-emoji-meanings/
- Categories: Insights, Social media content, Social media marketing

Fun fact: the Snapchat Generation now has around $4. 4 trillion in spending power. If this figure tells us anything, it’s that your business should be leveraging the app to drive sales. But, if you want to get the gains from Snapchat, you’re going to need to learn the lingo.   You’ve probably noticed those little Snapchat symbols that appear beside certain users’ names in the chat tab.  Well, they’re actually pretty important. Our guide to Snapchat emoji meanings breaks deciphers the major emojis you need to know and answers all your burning questions. Let’s dive right in! What are Snapchat emojis? Snapchat emojis are symbols that appear next to Snapchat usernames in your Friends list and beside Snapchat Stories on the Discover page. Snapchat emojis aren’t just there for decoration, though. Snapchat assigns each emoji based on interactions with other users on the app. For instance, how often you communicate with a certain user or when you became friends with them. Here’s a quick glimpse of Snapchat’s friend emoji guide: Source: https://support. snapchat. com/en-GB/a/friend-emojis Some Snapchat emojis are more commonly used than others. Namely, the pink, red, and yellow hearts, the grimace face, the sunglasses face, and the fire emoji. Your 2024 guide to Snapchat emoji meanings Are you having trouble decoding the meaning of Snapchat emojis? Never fear. We’re here to help .   We’ve put together a cheat sheet of the most common Snapchat emoji meanings that you need to know. Baby emoji   You’ll see the...

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### Explained: How to calculate and boost Instagram engagement rate

> When it comes to increasing Instagram engagement rate, informing yourself of what it is and why it’s essential is a good starting point.

- Published: 2023-01-24
- Modified: 2023-01-24
- URL: https://sociality.io/blog/instagram-engagement/
- Categories: Insights, Instagram, Social media analytics

In the world of social media marketing, there are several social media metrics that are important to track, from reach to impressions to conversion rate. Without question, one of the most salient metrics is engagement as it plays a crucial role across a wide range of social media platforms, including Instagram. So, what is an Instagram engagement rate? Why does it matter? How can you calculate it? In this guide, we answer these questions and many more about Instagram engagement rates. With these insights, you’ll not only better understand Instagram engagement, but you’ll gain creative strategies for boosting yours.   What is an Instagram engagement, and why is it important? Instagram engagement is the umbrella term that covers all forms of interaction that your Instagram account receives, including likes, comments, shares, and saves. Every time a user interacts with your content in any of these ways, it boosts your engagement. Instagram engagement is incredibly important because it is more or less a reflection of your audience’s connection with your brand.   For example, consider your own behavior on Instagram; when you like a post or drop a comment on a Reel, why do you do it? It’s likely because the content resonated with you in some way or another. More than likely, you found it interesting, inspiring, aesthetically pleasing, or maybe even funny. Regardless of its exact impact, if content grabs your attention enough to entice you to engage with it, it’s typically an indication that it’s doing something right....

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### What is Roblox? A marketer's guide to understanding the social gaming platform

> This article will take a deep dive into what is Roblox mean for you and what marketing opportunities you can take advantage of.

- Published: 2023-01-24
- Modified: 2023-01-24
- URL: https://sociality.io/blog/what-is-roblox/
- Categories: Insights, Social media marketing

In 2021, Nike presented the world with a real-life case study of how to leverage Roblox as a marketing strategy.   The sportswear giant built a virtual ecosystem (called Nikeland) on Roblox with the goals of increasing its brand awareness and boosting its digital revenue. How did Nike fare? Pretty good. Nikeland has welcomed over 21 million visitors since its launch. 118,000 gamers on the platform have favorited NikelandDigital revenue grew to 26% of Nike’s total revenue due to its activities on Roblox. These impressive results have prompted marketers to sit up and ask: “What is Roblox? And what marketing opportunities does it hold for my brand? ” If you are one of those marketers, then you have come to the right place. This article will take a deep dive into what Roblox means for you and what marketing opportunities you can take advantage of. What is Roblox? Roblox is a platform that allows users to create their own games as well as play games created by other people. You can think of it as a marketplace for games, except that most of its games are free to play.   There were 9 million games (or experiences, as they are called) on Roblox as of September 2022. And considering its rise in popularity recently, chances are that number has increased. But here’s the best part (and the part you most likely care about).   Roblox is more than just a gaming platform. It is also a social network. It combines...

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### How to get on the Instagram Explore page? (Algorithm explained)

> Everything to know about the Instagram Explore page, including how the algorithm works and how to reset your Instagram explore feed 2023.

- Published: 2023-01-18
- Modified: 2023-07-25
- URL: https://sociality.io/blog/instagram-explore/
- Categories: Insights, Instagram

Who hasn’t spent hours scrolling through Instagram’s Explore Page, sharing reels with their besties instead of tackling their to-do list? It’s not just us, right? The Explore page isn’t just a fun way to find new content, though. Nabbing a spot on Instagram’s explore page is a big win for businesses.   The discovery tool puts your brand in front of the right users. You know, the ones who are genuinely interested in the type of content you share.   The result? Not only can you reach a wider audience, but you can boost engagement rates at the same time.   We break down everything you need to know about the Instagram Explore page, including how the algorithm works and how to reset your Instagram explore feed 2023.   What is the Instagram Explore page? The Instagram Explore page curates content that is specifically tailored toward each individual user’s interests. Because of this, no two Instagram Explore feeds are the same. The content that appears on Instagram Explore includes videos, images, reels, and stories. So how exactly does it work? Firstly, the Instagram Explore algorithm tracks the type of content a user commonly interacts with. Then, it curates related content from similar accounts.   Since the idea is “to help you discover new things”, the curated content you find on your Instagram Explore page is from accounts you don’t currently follow. Users can access the Explore page by selecting the magnifying glass icon on the bottom left of the screen....

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### User-generated content 101: An ultimate guide for UGC

> How to capitalize on user-generated content marketing? Uncover everything about UGC. Plus, how to integrate it into a social media strategy.

- Published: 2023-01-17
- Modified: 2023-01-17
- URL: https://sociality.io/blog/user-generated-content/
- Categories: Insights, Social media content, Social media marketing

The recent rise in UGC creators has made User-generated content (UGC) the talk of the town once again on social media. And it’s hardly surprising. UGC is a pretty foolproof way for brands to increase their growth and drive online sales. The numbers speak for themselves: 87% of brands currently share authentic UGC with their customers. Why? Because UGC is the digital equivalent of word-of-mouth referrals. Having reliable sources vouch for your brand and share authentic reviews inspires trust. Indeed, research shows that 92% of customers look for reviews and recommendations from existing customers. User-generated content not only builds brand trust, but it’s also a powerful asset for engaging your customers and fostering a deeper connection with them. So, how can your business capitalize on UGC marketing? We break down everything you need to know about UGC, including how to integrate it into a social media strategy. What is UGC (aka User-Generated Content)? So, what is UGC?   Let’s start with the basics. UGC stands for user-generated content. In essence, UGC is content that is created by your brand’s followers or customers and shared by your brand on its own social media channels.   It’s important to point out that UGC is organically created content, meaning users are not paid to produce it. That’s the main difference between UGC and standard influencer marketing.   With UGC, the idea is that the content is honest and authentic. Whether it’s a review, recommendation, image, or mention, it should be genuine and brand-specific....

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### Want to buy YouTube subscribers? Here is what can go wrong

> Is paying subscribers can harm YouTube channels? Uncover organic tips for growing YouTube channel that works with no buy YouTube subscribers.

- Published: 2023-01-17
- Modified: 2023-01-17
- URL: https://sociality.io/blog/buy-youtube-subscribers/
- Categories: Insights, Social media analytics, YouTube

We get it!   It's frustrating to put so much effort into shooting and editing videos only to end up with scanty views and subscribers. Even worse, if you've spent time researching your audience to find out what they would love. But just before you give in to the temptation to buy YouTube subscribers, we want you to be aware of the potential risks and drawbacks of this practice. This article will show how paying for YouTube subscribers can harm your channel or even get your channel banned or deleted. We would also show you some organic tips for growing your YouTube channel that works. Should you buy YouTube subscribers? Our recommendation is to avoid buying YouTube subscribers.   While it might provide a short-term impression of success by inflating your subscriber count, it won't result in real views or engagements. Such attempts can also be easily detected by YouTube and can result in your account getting banned or deleted. How would "fake" subscribers harm your YouTube channel? Let's paint a scenario real quick. You have been paid to subscribe to a YouTube channel, and it's not a topic or theme that interests you. Let's even say the odds align, and you were paid to subscribe to a channel that talks about topics that interest you. Because it's not your area of interest, you would probably subscribe and watch one video, and that's all. If it's within your area of interest, chances are that because it's not a channel you...

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### How long can a Reel be on Instagram? The optimum IG Reels length for engagement

> Everything to know about Instagram Reels, including how IG reels length should be for optimal engagement and creative strategies for content.

- Published: 2023-01-10
- Modified: 2024-03-11
- URL: https://sociality.io/blog/ig-reels-length/
- Categories: Insights, Instagram

Posting on Instagram is an integral component of any social media marketing strategy. What started as a simple photo-sharing app in 2010 has skyrocketed to one of the most powerful social media platforms in the world. In 2022, the app boasted over 1. 2 billion monthly active users – and this figure is projected to increase to over 1. 4 billion by the year 2025. The takeaway? Instagram is an incredibly prevalent tool that’s here to stay. While the app has seen several updates since its launch, one of the most innovative has undoubtedly been Instagram Reels. Launched in 2020, Instagram Reels were largely prompted by TikTok’s breakaway success with short-form video content. Since then, they have been game-changing for Instagram users in creating video content more seamlessly and conveniently.   As is the case with any video content, the duration of Instagram Reels is incredibly important for fostering engagement. In this guide, we explain everything you need to know about Instagram Reels, including how long they can be, how long they should be for optimal engagement, and some creative strategies for producing stand-out content.   3 reasons Instagram shifted to video over photo content You may have noticed Instagram’s shift to video content in the past couple of years as it slowly moves away from its roots as a photo-sharing platform. However, it seems not everyone is happy with the shift.   A change. org petition called “Make Instagram Instagram Again” has garnered over 1. 7 million likes. Even...

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### Beyond Beta December 2022 at Sociality.io

> Thank you to all of our amazing users for supporting us in 2022 💜 Here is Sociality.io December 2022 and what we have accomplished in 2022!

- Published: 2023-01-05
- Modified: 2023-02-10
- URL: https://sociality.io/blog/beyond-beta-december-2022-at-sociality-io/
- Categories: Beyond beta, Product

2022 Wrapped is here for Sociality. io! Wow, what a year it's been for Sociality. io! We couldn't be more thrilled to share all of our accomplishments with you From boosting performance and reliability to adding tons of new features and expanding platform support, we've been working tirelessly to make Sociality. io the very best it can be for you, our lovely customers Whether you're just starting out on your social media management journey or you're a seasoned pro, we wanted to get you covered! Thank you for choosing Sociality. io and for being a part of our journey. Here's to many more exciting years ahead In a nutshell, here's what we've been up to in 2022: TikTok Analytics integration TikTok Analytics has been available as Open Beta with Sociality. io for you to never miss the opportunity to grow   Here is how you can benefit from Sociality. io TikTok Analytics in a nutshell: Summary cards – where you gained insights on your TikTok strategy Audience insights – you got to know your TikTok audience better Engagement and view distribution tables – where you discover that uncovering the best times for your TikTok content is a piece of cake # Hashtag analysis – allowed you to discover the hashtags that work best for you Postcards – that covered the complete TikTok post details We have also created a sample report where you can easily see how the report will look Instagram Reels integration for all modules That is pretty...

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### Sociality.io 2022 year review

> In 2022 we, as a team, had so many exciting achievements on our journey together. Here is the 2022 year review of Sociality.io!

- Published: 2023-01-02
- Modified: 2023-03-26
- URL: https://sociality.io/blog/sociality-io-2022-year-review/
- Categories: Product, Year review

2022 was a tumultuous year for the tech industry. At the start of the year, investors were pouring money into the sector. However, the second half of the year saw a shift due to recession fears. As a result, most public tech companies are trading at lower multiples than in 2016. Companies that prioritize growth at any cost are no longer accepted. Cash flow and profitability are becoming paramount. For us, there is no big change or surprise. As a bootstrap company, we have always had to prioritize our cash flow and unit economics. The economic slowdown and drop in valuations did not alter our roadmap or outlook. Our motto is that every downturn brings new opportunities, so we are not slowing down. In 2022, we did not cease shipping, and in 2023 we will ship even more. Again, we are thrilled about the upcoming year. As I mentioned in the previous year's review, our team will remain dedicated and focused on building the highest quality social media management products. 2022 in numbers Monthly recurring revenue in USD has increased by 24%. As we are moving to up-market, the number of active customers didn’t change much. But, the average amount of monthly revenue per user (ARPU) has increased by 23%, and now we have customers that are located in over 40 countries. We have 10 people on our team, 8 full-time and 2 part-time, excluding content writers. Our weekly social media newsletter’s subscribers are reached 3. 400, and the average open rate reached...

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### We are hiring social media post: The basics and examples

> Social media should play an important role in your recruitment strategy. Uncover basics and best we are hiring social media post examples!

- Published: 2022-12-22
- Modified: 2022-12-21
- URL: https://sociality.io/blog/we-are-hiring-social-media-post/
- Categories: Insights, Social media content, Social media marketing

The recruiting landscape is fast becoming ultra-competitive. For instance, 7 out of 10 employers testify that they have a hard time getting qualified candidates to join their team. If that’s how you feel too, one way to differentiate your brand from competitors is to build a solid social media recruitment strategy.   It’s easy to see why that’s a smart move. The people you want to hire already hang out on social media platforms. As a company, what you need to do is a strong brand that pulls in strong, engaged candidates. In this article, we’ll be sharing tips on how to ensure your job posts on social media attract the right fit candidates. But before that, let’s quickly examine what social recruitment is. What is social recruitment? Social recruitment is the process of attracting applicants for vacant roles within your company using social media platforms like Twitter, LinkedIn, and Facebook. This recruiting strategy requires you to do more than post #WeAreHiring updates to your brand’s social media feeds. Instead, it involves how you position your brand online and build relationships with prospective candidates, all with the aim of getting the best people to show interest in joining your team. Social recruiting has gradually become more popular as the years roll by. The stats don’t lie: 91% of employers already use social media as part of their hiring strategy. And on LinkedIn, 40 million people come online to search for jobs every week. The key to making this work for...

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### Social media character limits in 2024 (Free Cheat Sheet and tools)

> We have compiled a list of social media character limits in 2024, so you can focus on creating powerful content!

- Published: 2022-12-21
- Modified: 2023-12-27
- URL: https://sociality.io/blog/social-media-character-limits/
- Categories: Insights, Social media marketing

More isn’t always better—this applies to your social media content strategy too. Is your post or video too lengthy or too short for your audience’s attention? When you are producing high-quality content for different platforms, you may not be paying heed to the ideal length of the post or video to garner maximum likes, views, shares, or comments.   That is why we have compiled a list of social media character limits, so you can focus on creating powerful content! We have gone one step ahead to also give you the best length for social media posts that can get you the maximum engagement. So, let us get started! Ideal social media character limits in 2024 We will be discussing ideal character lengths for posts and different types of content on social media platforms, including Facebook, Instagram, Twitter, TikTok, Linkedin, YouTube, and Pinterest.   1. Facebook Facebook offers enough character limits to write a short story in the post! However, a concise and to-the-point post can help you get better engagement. The same applies to a video post or Facebook ads wherein you need a headline, ad text, and link description.   It has been observed that posts with less than 50 characters were more engaging than long posts. Another report suggested that posts with ≤ 80 characters receive 66% higher engagement. Moreover, if you write longer text, it gets hidden, and the target audience may not make an effort to open and read the text, reducing engagement.   Interestingly,...

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### TikTok Shop setup: Sell your products across the TikTok ecosystem

> TikTok Shop is an innovative step in changing TikTok’s status to not only a social media giant but to a key actor in the eCommerce space.

- Published: 2022-12-13
- Modified: 2023-09-19
- URL: https://sociality.io/blog/tiktok-shop/
- Categories: Insights, TikTok

With more than 1 billion monthly active users who spend an average of 95 minutes per day on the app, TikTok has cemented its position as one of the most powerful social media platforms in the world. Given this incredibly prolific and engaged user base, TikTok marketing is crucial for promoting your brand and selling your products.   Initially, brands were simply promoting products on TikTok and selling them indirectly. You would see many companies partnering with collaborators to spread the word about their products with a call-to-action directing users to an external link to make a purchase.   Now, businesses can sell their products directly in the app itself with the help of TikTok Shops. TikTok launched the TikTok Shopping feature earlier this year, granting companies the ability to create their very own in-app TikTok store. Since the function is still so new, many social media marketers have lots of questions - and you may be one of them. How does TikTok Shopping work? How can I set up a TikTok store? What are the best tactics to use when selling products on TikTok? In this guide, we answer all these queries and many more. With this knowledge, you’ll be better able to leverage TikTok Shopping for your business. What is a TikTok Shop? As a starting point, it’s crucial to understand what a TikTok store is. A TikTok Shop is exactly what it sounds like: a shop on TikTok or a TikTok store. It’s an innovative new TikTok...

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### Beyond Beta November 2022 at Sociality.io

> Updates, improvements and good news from your favourite social media management tool. Uncover Sociality.io November 2022 now!

- Published: 2022-12-08
- Modified: 2022-12-08
- URL: https://sociality.io/blog/beyond-beta-november-2022-at-sociality-io/
- Categories: Beyond beta, Product

Ready for Christmas? It is almost there   Christmas is almost there, and the spirit is something else! It is magical how fast the days passed, the trees shed their leaves, and the year was almost over... Long story short, we took Christmas as our inspiration this month and had some optimizations, and made changes to Sociality. io. This is our gift to you Wishing you a holiday season filled with joy, love, and all the things that make your heart sing. See you next year Here is our summary: Sociality. io in November 2022 Compare options for “Team Performance” reports We have made a really straightforward improvement in Engage Module We have added a new button called “Comparison” on our Team Performance reports. From now on, you will be able to use this “Comparison” button to compare your metrics on the Summary card on your Team performance reports. So, you will be measuring how your team is managing social engagement, which parts to improve and what actions to take for a better social media management experience, and so on. All you need to do is activate this “Comparison” button and select the data range you want to compare the data on your Summary card, such as: New conversationsReplied conversationsClosed conversationsMedian time to close, and more! Our newsletter is now on LinkedIn Once a week, we prepare fresh insights, tips, and strategies for social media marketers to drive value for their social presence. In case you do not want crowds...

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### Up to date Instagram story size and advice from industry experts

> Here is a comprehensive guide on everything you need to know about Instagram story size, dimensions and some advice from industry experts.

- Published: 2022-12-06
- Modified: 2023-03-26
- URL: https://sociality.io/blog/instagram-story-size/
- Categories: Insights, Instagram, Social media analytics

A couple of years ago, the only real advice for Instagram stories was to be creative and have fun with them. Now, there are all sorts of tips and tricks for creating stunning stories that capture attention and help you stand out from the crowd. To achieve the best user experience, Instagram has rules about story size and dimensions on the platform. Rules you must follow if you want your audience to have a good viewing experience on all devices. Here is a comprehensive guide on everything you need to know about Instagram story size, dimensions and some advice from industry experts. What are the dimensions of an Instagram story? The correct dimension for an Instagram story size is 1080px by 1920px, with an aspect ratio of 9:16.   This means the video or image you upload to your story should be 1080 pixels wide and 1920 pixels in height. This dimension favors photos or videos taken vertically with a mobile phone, and the image size will fill the entire story frame on an iPhone or Android device. Some other important technical specifications you should be aware of include the following: Supported Image file type: PNG or JPG Image file size: Maximum of 30MB Supported video file type: MP4, MOV or GIF Video file size: Maximum of 4GB Video length: Each story has a limit of 15 seconds. Videos that take longer would be split into fragments of 15 seconds each, for a maximum of 60 seconds. What is the...

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### How to see post insights on Instagram?

> Uncover all you need for Instagram insights, what metrics you need to analyze, and what they all mean for your Instagram strategy.

- Published: 2022-12-06
- Modified: 2022-12-06
- URL: https://sociality.io/blog/instagram-insights/
- Categories: Insights, Instagram, Social media analytics

Want to improve your presence and performance on Instagram? You need to take the guesswork out of your Instagram strategy and understand more about your audiences and their likes. This is where Instagram Insights can provide valuable, in-depth analytics on your posts, Stories, Reels, Videos, etc. , to help you achieve your goals! In this article, we will focus on Instagram post Insights, what metrics you need to analyze and what they all mean for your Instagram strategy. What is Instagram Insights? Instagram Insights is a freely available, in-built feature for a business or creator account. It helps users view analytics and determine how their accounts and posts (both organic and boosted) are performing. It is important to remember that this feature is only available on the Instagram mobile app.   Why do you need to use Instagram Insights?   Instagram Insights enables you to access data on user engagement as well as the business profile. Especially, Insights on the posts can help you understand which content is performing well, how your audiences are engaging with the posts, etc. , to guide your content strategy. Not only that, but it is also important to know your audiences who are seeing and engaging with your content. For instance, you would want to know who they are or what they prefer to make informed decisions about their strategy. You may want to know what audiences you want to target, what time of the day to post, or what type of content—posts, Stories,...

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### 7 LinkedIn marketing tips for your business: 3 experts contribute

> Without wasting time, uncover seven actionable LinkedIn marketing best practices that you can start implementing.

- Published: 2022-12-02
- Modified: 2022-12-20
- URL: https://sociality.io/blog/linkedin-marketing/
- Categories: Insights, LinkedIn, Tips/How to

If you’re the social media executive or community manager for a B2B brand, LinkedIn marketing is surely a channel you rely on to promote your brand and drive leads for your sales team. The stats that underline the platform’s importance to B2B marketing are well known. For instance, 40% of B2B marketers claim LinkedIn is the most effective channel for driving high-quality leads. Also, over 65 million decision-makers are present on LinkedIn. So it’s definitely no surprise that... 93% of content marketers use the platform for organic social media marketing.   Those numbers sound good. But they don’t provide any hint on how to achieve success for your brand on LinkedIn. That’s where this article comes in. If you continue reading, you’ll find 7 actionable LinkedIn marketing best practices that you can start implementing. Unlike popular LinkedIn tips – like customizing your LinkedIn URL and using a professional photo – that doesn’t seem to have any effect on your social selling strategy, the tips in this article are provided by marketers who have experienced the lead generation power of LinkedIn. These marketers are: Jessica LAM Hill Young: Principal Strategist @ The Brand CreativesPrecious Oboidhe: Content Strategist for SaaS companiesKristina Knut: Social Media Manager @ Supermetrics So, without wasting time, let’s dive into the best practices. 7 actionable LinkedIn tips that will grow your business Always start with a content strategy  Start your LinkedIn campaign–and every other social media campaign–by listing your goals and creating a game plan to achieve them....

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### How to use TikTok filters? The essential list of best filters to try

> Are you curious about how to level up your TikTok videos using filters? This article will show you what you need to know about TikTok filters.

- Published: 2022-12-01
- Modified: 2023-09-19
- URL: https://sociality.io/blog/tiktok-filters/
- Categories: Insights, TikTok

TikTok offers you a variety of ways to make your videos look more engaging and appealing to its algorithm and humans. You have fancy-sounding features like stitching and duetting. But you also have social media mainstays like filters and effects. Each of these features provides you with new ways to create content on the TikTok app. And also guide more customers towards a purchase if you use TikTok for business. In this article, though, we will shine the spotlight on TikTok filters. You’ll find out how to use them, search for them, and what the best filters to use on your videos are. What are TikTok filters? TikTok Filters allows you to change the look of your TikTok videos. Remember Instagram filters? TikTok filters work the same way. With a few swipes and taps, you can alter your videos’ color, contrast, and exposure. If you want your video to look like it was shot under a sunset glow, there is a filter to make that happen.   TikTok provides four categories of filters you can choose from: Portrait, Landscape, Food, and Vibe. And each of these categories comes with multiple presets. If you don’t use TikTok (or similar platforms like Snapchat or Instagram) a lot, it’s easy to confuse filters with effects. But the two camera features serve different purposes. While filters change your videos’ look and feel, effects add things on top of your videos – like altering your face or changing your background. Examples of popular TikTok effects...

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### Facebook Analytics: The ultimate guide to metrics, insights, and more

> New to Facebook Analytics? Read this guide to learn how to track your page’s performance and influence your social media marketing strategy.

- Published: 2022-11-30
- Modified: 2023-02-10
- URL: https://sociality.io/blog/facebook-analytics/
- Categories: Facebook, Insights, Social media analytics

Do you track the performance of your Facebook page? If not, you’re missing out on opportunities to make our content better and increase sales for your brand. If you want to change that, this guide will walk you through the tools you should use for measuring your growth on Facebook. And the metrics you should be looking at. So without further ado, let’s begin. What tools does Facebook provide for analytics? In 2021, Facebook took down the standalone Facebook Analytics tool. But in its place, the social media platform provided alternative tools to help you track your brand’s organic performance on the platform. These tools are: Facebook Page InsightsMeta Business Suite If you’re looking for a fast and easy way to stay abreast of what happens with your Facebook page, those tools will prove useful. But they don’t come without their shortcomings, as seen in the screenshot below. Iva Dukic This is why I’ll also be introducing Sociality. io as a better alternative to these tools. You can jump directly to the final part of the article to see how Sociality. io makes it easy to stay on top of your brand’s social media analytics. But before then, let’s look at the two tools of Facebook. Page Insights Page Insight provides information about your page. If you have questions about your demographics or how your audience reacts to your content, you’ll find answers here. Unless your page is categorized as a Community Page – a type of Facebook page owned...

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### How to get verified on Twitter? Tips to get successfully verified

> Uncover the answer to the "How to get verified on Twitter?" question with the current verification process up in the air.

- Published: 2022-11-25
- Modified: 2022-11-25
- URL: https://sociality.io/blog/how-to-get-verified-on-twitter/
- Categories: Insights, Twitter

What do all the biggest brands, creators, and public figures on Twitter have in common? That coveted checkmark beside their name. Otherwise known as the Twitter verification badge. If you use TikTok for business, you may be wondering how brands get the official Twitter seal of approval. You may also be wondering if you really need it. The answer is yes.   Twitter verification isn’t just a pretty badge on your profile or a status symbol, it can have a real impact on your business.   Being verified on Twitter boosts your brand’s credibility, authenticity, and exposure. Plus, it stops pesky impersonators from using your brand identity. We break down the WHATs, WHYs, and HOWs of getting verified on Twitter. What is a verified badge? So, what exactly is the Twitter verified badge? According to Twitter, the Twitter check mark is a symbol given to “active, notable, and authentic accounts of public interest. ” Only Twitter can verify an account (attempting to add a verified badge yourself will get you suspended).   Before Twitter verifies an account, it first confirms that it’s authentic, i. e. , not impersonating or spamming anyone or breaking copyright and trademark laws.   Once an account has been awarded the blue verified badge, it will appear permanently next to their username. It never changes in shape or color. Getting Twitter verified can do wonders for your business. Not only does it prove you are who you say you are, but it also shows that your...

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### Get started: Emoji keyboard shortcuts for Mac and Windows

> With handy emoji keyboard shortcuts and emoji marketing tips, integrating emojis into your social media strategy has never been simpler.

- Published: 2022-11-25
- Modified: 2023-11-19
- URL: https://sociality.io/blog/emoji-keyboard-shortcut/
- Categories: Insights, Social media marketing, Tips/How to

As a social media manager, it’s not unusual to sometimes feel like your messaging is ... missing something. Maybe it’s a dash of color, a pop of personality, or a funny flair; no matter which of these you need, emojis might very well be the answer.   Emojis are small digital icons predominantly used to express emotions and/or ideas. Emojis initially started as emoticons - combinations of standard keys to creating facial expressions, such as :) or :( - which sprang onto the scene in the early 1990s. In 1999, Japanese artist Shigetaka Kurita created the first emoji before eventually creating a collection of 176 emojis. These are now so historically iconic that they are displayed in a permanent collection at New York’s Museum of Modern Art.   Since then, emojis have experienced a meteoric rise, particularly on social media. According to Unicode, 92% of the global population uses emojis. Not only have emojis become prolific, but they offer a host of benefits in the world of social media marketing, from increased engagement to brand humanization.   While the power of emojis can’t go unnoticed, figuring out how to incorporate them into your copy can be tricky. With the help of this guide, you’ll learn helpful emoji keyboard shortcuts on Mac and Windows. We’ll also walk you through some tips for using emojis in social media marketing, including Sociality. io’s built-in emoji picker.   How to use an emoji keyboard shortcuts There are several emoji keyboard shortcuts that can help...

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### How to schedule Instagram Reels? Free + paid tools

> Instagram Reels is one of the fastest-growing content forms on Instagram. Here is how you can schedule Instagram Reels without much hassle!

- Published: 2022-11-24
- Modified: 2023-07-25
- URL: https://sociality.io/blog/schedule-instagram-reels/
- Categories: Insights, Instagram, Social media analytics

Since the launch of Instagram Reels in 2020, they have gained huge popularity among digital marketers, content creators, and audiences. Reels offer a new way to create and share immersive and entertaining short videos with filters, text options, music, etc. In fact, Instagram analytics have proven that Reels do improve discoverability and engagement.   Also, when an Instagram user spends an average of 30 minutes per day on Reels, you have to publish them at the right time. However, it can be cumbersome to record, edit and publish a video every day, and this is where scheduling IG Reels can save you much time.   So, let us discuss how you can schedule Instagram Reels without much hassle! Why do you need to schedule IG Reels? Time-saving is the ultimate benefit of scheduling IG Reels, but there are more reasons why you should plan and schedule Reels.   More time to focus on content strategy Planning and scheduling will help you to take out more time for not only editing and improving video quality but also working on your content strategy to create more thought-out and relatable videos. This, in turn, can help improve engagement, awareness, and your Instagram followers count. Consistent look and quality of videos  When it comes to social media, cohesive look and feel matter, leaving a memorable impression on your audience’s mind. The same goes for Reels too. When planning Reels, think about the branding, colors, filters, text overlays, or CTAs you want to use. While...

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### 7 Essential social media tools to help you work faster and save time

> From marketing to SEO and social monitoring software, here are our essential social media optimization tools to work faster and beyond.

- Published: 2022-11-12
- Modified: 2022-11-12
- URL: https://sociality.io/blog/social-media-tools/
- Categories: Insights, Social media analytics, Social media marketing

As a social media manager, you’ve got a lot on your plate. From increasing your follower count to spiking engagement, there’s a range of responsibilities that fall on your shoulders, which is why it’s so important to make the most of every minute. Fortunately, there’s a plethora of social media tools that can help you optimize your everyday tasks, saving you both time and stress. From marketing to SEO and social monitoring software, these are our essential social media optimization tools to work faster in 2022 and beyond. Social media marketing tools Comprehensive social media marketing software programs are excellent “all-rounder” tools for those on a mission toward social media optimization. Below are a few fantastic options that will help you get there. Sociality. io Sociality. io is an all-in-one social media management tool that facilitates several tasks for digital marketers, comprised of five core modules:  Publishing - This function allows you to quickly and easily plan, post, and schedule content across social media platforms. With drag-and-drop workflows, team logs, and intuitive social media calendars, you’ll be better able to meet your brand’s social media marketing goals. Bonus: Social media holiday calendar Analytics - Assess your brand’s performance analytics across various platforms and generate centralized reports in XLSX, PPT, and PDF formats before having them automatically and directly delivered to stakeholders' inboxes. Engagement - Foster better conversations for better conversions. With the Engagement module, you can promptly interact with users by setting up automated replies, assigning conversations to specific team...

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### Beyond Beta October 2022 at Sociality.io

> Updates, new features, and improvements you wanted the most for your social media management journey. Uncover Sociality.io October 2022 now!

- Published: 2022-11-10
- Modified: 2023-02-10
- URL: https://sociality.io/blog/beyond-beta-october-2022-at-sociality-io/
- Categories: Beyond beta, Product

Happy Halloween! (We know we are late, a bit ) What is the similarity between Halloween and Facebook? The answer is “evolving. ” Halloween was originally observed as “All Hallows’ Eve,” a religious celebration to remember and honor the dead. Facebook was the idea of Mark Zuckerberg and his friends’ website that connects all Harvard students. But now they evolved a lot! These days, Halloween is the time of year that grocery stores sell frightening amounts of candy, and people spend hours creating scary costumes to debut on Halloween itself. Facebook is connecting the world and leading the social media world! Anyway, long story short, social media is essential for our world now. Let’s keep celebrating Halloween and working with and for social media – as we did Here is our summary: Sociality. io in October 2022 TikTok Analytics is now Open Beta with Sociality. io! Stats says that TikTok has 1 billion monthly active users as of January 2022 — what a massive marketing potential to cover! When that is the situation, of course, we are in the game for you TikTok Analytics is now available as Open Beta with Sociality. io so that you will never miss the opportunity to grow   Let’s unlock your TikTok potential and reveal the power of your data. Here is how you can benefit from Sociality. io TikTok Analytics in a nutshell: Summary cards – where you can gain insights on your TikTok strategy Audience insights – that allows you to get...

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### How to calculate engagement rate on social media?

> The engagement rate calculates the level of interaction your brand’s social media content garners in relation to your audience size and reach.

- Published: 2022-11-09
- Modified: 2023-02-17
- URL: https://sociality.io/blog/how-to-calculate-engagement-rate/
- Categories: Insights, Social media analytics

Remember the days when metrics like followers, likes, and impressions were the be-all and end-all? Well, those days are gone. Sort of.   Sure, these metrics still count for something, but what do they really tell you about your social media performance? Not as much as you’d think. Engagement rates are the real litmus paper when it comes to measuring your social media marketing prowess. Who’s sharing your posts? How many people are leaving comments? That’s why engagement is the metric du jour for gauging the ROI on your latest social media campaign. Or when your business is scouting for influencers.   The bottom line is that engagement is the most valuable currency and the only true test of social media success.   This article breaks down how to manually and automatically calculate social media engagement rates.   What is engagement rate? The engagement rate calculates the level of interaction your brand’s social media content garners in relation to your audience size and reach.   While likes, views, and impressions certainly count as engagement, they tend to be passive. Engagement is usually seen as active interactions, such as comments, shares, saves, mentions, and direct messages.   There are different ways to measure engagement rates, depending on your objectives, social media strategy, and chosen platforms.   Why track engagement rates? Gaining new followers is great. But it won’t do much for your brand if your new audience doesn’t connect with your content.   At the end of the day, your content...

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### What defines the role of a social media analyst? 7 Key skills

> What skills are needed to gain such mastery over data and how those skills directly affect your work as a social media analyst in a company?

- Published: 2022-11-07
- Modified: 2022-11-07
- URL: https://sociality.io/blog/social-media-analyst/
- Categories: Insights, Social media analytics

Every new week, marketers are churning out campaigns on social media with the hopes of hitting certain key performance indicators (KPIs). These campaigns come back with boatloads of data. Often, the climax of all of this data is to measure the success or failure of a campaign, and then it's banished into the data archives. To put this mildly, it's like using a sports car to drive to the grocery store and back. That's how it looks when you underutilize social media data. The role of a social media analyst is to go beyond just those KPIs. They take a closer look at all those data points to unearth more actionable insights that can help marketers understand the how and why of a campaign's success or failure. With their expert analysis, they can provide direction on how to improve not just social media campaigns but also the overall social media strategy. Want to know what skills are needed to gain such mastery over data and how those skills directly affect your work as a social media analyst in a company? Then, let's get right into it. Who is a social media analyst? A social media analyst is someone who specializes in analyzing social media data to identify patterns and trends. They use this data to understand the why and how of a campaign’s success or failure.   A social media data analyst might also be responsible for developing strategies for how a company can best use social media to achieve...

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### Best social media management tools for effective collaboration

> In this blog post, you'll cover what social media management tools for collaboration are and the best 15 options for you to choose from.

- Published: 2022-11-03
- Modified: 2022-11-03
- URL: https://sociality.io/blog/social-media-management-tools/
- Categories: Insights, Social media marketing, Tools

In the world of social media marketing, you’ll find thousands of tools with features that’ll help you with various aspects of your social media strategy. But if you run a team, collaboration ease should be high on your priority list when looking for social media management tools. Tools that make it easy for you to work in a team can be leveraged to assign tasks, create content, create a content calendar, share files, and so much more. In this blog post, I’ll cover what social media management tools for collaboration are and the best 15 options for you to choose from. What is social media management? Here’s a simple definition. Social media management is the process of handling your brand’s social media strategy. This isn’t just about publishing content on social media platforms, however. Managing your brand’s social media presence also encompasses aspects like planning, engaging, strategizing, and analyzing your performance across the multiple platforms your brand has a presence. Sounds like there are a lot of moving parts to keep tabs on when it comes to social media management, huh? If you think so, you’re probably right. That’s why Eric Qualman, author of the international bestseller “Socialnomics”, said: “Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers. ” What can be implied from the statement above is a lot of work goes into providing the social media experience that customers love. To begin with, these roles need to be catered...

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### Instagram reporting: How to see likes on Instagram?

> Wondering how to see likes on Instagram? Here are some ways to check your competitors’ social media analytics (Instagram likes included).

- Published: 2022-11-01
- Modified: 2022-10-31
- URL: https://sociality.io/blog/how-to-see-likes-on-instagram/
- Categories: Insights, Instagram, Social media analytics

Fun fact: The first-ever prototype of Instagram was a web app named Burbn. It was inspired by Instagram creator Kevin Systrom’s penchant for fine bourbons and whiskeys.   It’s come a long way since then. So far, in fact, there are reportedly two hundred million businesses on Instagram in 2022. That’s a whole lot of Instagram likes. With so many brands leveraging Instagram to grow their businesses, it’s important to know where you stand.   Here’s the thing, though. We’re all aware of what an important marketing tool Instagram is. What’s less clear is how to accurately measure how much success your business is having on the app.   Put simply, without the right metrics, it’s pretty tough to judge how well your Instagram marketing strategy is going. Or what more could you be doing to drive growth? And let’s face it, success is relative. Therefore, one of the best ways to measure the success of your brand’s Instagram content is to compare it to your competitors. That’s where Instagram has thrown a slight spanner in the works. How have Instagram likes changed in 2022? Instagram’s decision to hide likes has made it harder for businesses to benchmark against their competitors. The platform made this decision following feedback from its users. The Instagram heart may be iconic, but it can also have a damaging effect on users’ mental health.   Here’s what Instagram’s CEO, Adam Mosseri, had to say about the decision: “Our interest in hiding likes really is just...

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### Your average Twitter engagement rate: Everything you need to know

> Everything you need to know about average Twitter engagement rate - what they are, how to calculate them, and clever ways to boost yours.

- Published: 2022-10-31
- Modified: 2022-10-31
- URL: https://sociality.io/blog/average-twitter-engagement-rate/
- Categories: Insights, Social media analytics, Twitter

As a social media marketer, you know better than anyone that one of the most important social media metrics is engagement rate. Your social media engagement rate can tell you various things about your brand and its performance in the digital space. For example, a high engagement rate conveys that your content is resonating with your followers and customers, so much so that they’re interacting with your posts. Not only does this boost brand awareness, but it can, in turn, increase your sales and profits, benefitting your bottom line. With that in mind, tracking your average engagement rate across your social profiles is vital to ensuring your brand’s success. One key platform you’ll want to assess? Twitter.   Of all social media platforms, Twitter is one of the most engagement-oriented, with its purpose being “to serve the public conversation. ” Here, businesses and customers can interact with one another directly and strengthen the B2C relationship in real-time. Below, we break down everything you need to know about average Twitter engagement rates - what they are, how to calculate them, and clever ways to boost yours. What is my average Twitter engagement rate? To calculate your average Twitter engagement rate, you’ll need to take the number of engagements you’ve received and divide it by the number of impressions you’ve received. Your average Twitter engagement rate can be calculated over your chosen period, whether a week, month, or year. The average Twitter engagement rate factors in all forms of engagement, including: Follows...

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### 9 Best reputation management software for digital agencies

> We have compiled a list of popular online reputation management software to help digital agencies to keep them on top of their game!

- Published: 2022-10-27
- Modified: 2023-08-24
- URL: https://sociality.io/blog/reputation-management/
- Categories: Insights, Social media analytics, Social media marketing

In the digital world, it takes work to keep your customers happy. Sometimes, even with the right customer-centric approach, your online reputation can be affected negatively by bad media coverage, negative reviews, and even your not-so-thought-out responses. This is where proactive online reputation management can help you not only identify the damage but also carry out the necessary damage control at the right time.   When everything can amplify on the internet and social media, digital marketers should be able to handle these situations before they blow out of proportion. To make it easier, we have compiled a list of popular online reputation management software to help you get started! What is online reputation management?   Online reputation management or ORM involves actively monitoring your brand mentions on the web and social media and addressing any false or negative comments or reviews, reacting to any stories or coverage that paint your brand in a bad light, etc. This may involve replying to comments or reviews or realizing a public statement to address the content. Here’s how an effective reputation management plan may work.   Research and identify conversations around your brand. Look for different types of conversations, comments, and reviews on all possible relevant platforms. You can conduct an audit on social media, web search, review platforms or forums, etc. , to know what your customers are talking about or how they are reviewing you.   Develop a strategy on how you will improve people’s experiences. Identify who from your...

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### Every possible way to post links on LinkedIn

> Uncover different ways to post external links on LinkedIn and what you need to consider, so never lose posts in the dark corners of LinkedIn.

- Published: 2022-10-26
- Modified: 2022-11-24
- URL: https://sociality.io/blog/how-to-post-on-linkedin/
- Categories: Insights, LinkedIn, Social media analytics

You've just made a post on LinkedIn, and you're expecting the post to drive traffic to your blog or website. Several hours later, you check your LinkedIn analytics, and the results are shockingly low. Your post is not doing the numbers you expected- reaffirming the hypothesis of social media marketers on LinkedIn's algorithm not promoting posts with links. This brings to bear an important question. How do you post external links on LinkedIn without getting penalized by LinkedIn's algorithm?   This article will show you different ways to post external links on LinkedIn and what you need to consider for each method so you don't lose your post in the dark corners of the platform. 5 ways to post external links on LinkedIn 1. Post links directly in the post This is the most straightforward way to post external links on LinkedIn. You type your post, include the links, and publish it. LinkedIn experts fault this method because of the hypothesis we mentioned earlier. If the algorithm does not favor your post, potential readers won't get to see it, and that's all your efforts down the drain. 2. Include, then delete the URL before posting This is another interesting method used by LinkedIn creators. You write your post, include the links, and wait for LinkedIn to load the link preview. Once the link preview pops up, you can delete the link and post your content. As you can see, there's no visible highlighted link within this post. All readers need...

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### 10 Must-have social media manager skills in 2024

> Uncover what are the social media manager skills in 2024. Here’s what you need to ace at social media management.

- Published: 2022-10-17
- Modified: 2023-12-27
- URL: https://sociality.io/blog/social-media-manager-skills/
- Categories: Insights, Social media marketing

Google Trends shows the hike in interest in the term “social media manager” over the years. It seems that people have never been as interested in the term as they are today. The main causes behind this triggered demand for social media managers are an increase in social media usage and the role of social media in the growth of businesses. Given that developing a strong social media presence necessitates precision at numerous phases, the role of a social media manager is as varied as it is important. A social media manager is a jack of all trades with several roles and responsibilities. Because of the variety of tasks, the abilities or skills required to become an effective social media manager are diverse. To become a social media manager, you must possess a set of skills that are vital in and of themselves but are intricately linked. So, in this article, we will go over the top 10 social media management abilities that you must have to have a successful career. 1. Copywriting Copywriting is an essential skill for social media marketing and, most likely, all aspects of marketing. You must elicit an action from your readers. After all, the goal of your presence on social media is to compel your target audience to take action. To be the finest social media manager, you must be an exceptional copywriter and a sparkling digital conversationalist who not only embodies but also enhances your brand's voice on social media platforms. From attention-grabbing...

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### Best resources for Instagram story templates to drive engagement rates

> The Instagram Story templates empower brands to elevate their Instagram aesthetic. Uncover the best resources for Instagram story templates!

- Published: 2022-10-13
- Modified: 2023-03-26
- URL: https://sociality.io/blog/instagram-story-templates/
- Categories: Insights, Instagram, Social media analytics

With more than five hundred million active stories daily, Instagram stories are one of the hottest trends on the app right now. This is hardly surprising, given that stories from brands boast an 86% completion rate. As Instagram Stories continue their meteoric rise as the number one engagement technique, an increasing number of businesses are turning to Instagram Story templates. Instagram Story templates empower brands to elevate their Instagram aesthetic and maintain a cohesive feed. As a result, businesses can connect and engage with their audience more regularly.   Still not convinced of the engagement power of Instagram Stories? A whopping 58% of consumers say they gained interest in a brand after seeing it in a Story. From product demos to customer reviews to how-to explainers, branded Instagram Stories do it all. And they don’t look like they’re going anywhere in 2022.   This guide covers everything you’ll ever need to know about Instagram Stories and how to use Story templates to drive your Instagram engagement rate.   What are Instagram Story templates? Let’s kick off with some housekeeping. For the uninitiated, Instagram Story templates are customizable, professionally designed image layouts that can be used as a jumping-off point for a brand. The templates contain a selection of text, shapes, captions, and graphics, which can be edited by your business to fit your brand style. For instance, you can use an editing app to change the colors, background images, and text. There is a plethora of editing tools and design...

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### How to use Facebook Stories for your business

> Facebook Stories can be a game-changer in your approach to forming lasting relationships with customers. Uncover how to use Facebook Stories.

- Published: 2022-10-12
- Modified: 2024-02-23
- URL: https://sociality.io/blog/facebook-stories/
- Categories: Facebook, Insights, Social media analytics

Facebook Stories allows you to share engaging content (images and videos) that last for 24 hours before disappearing. This feature is a huge hit amongst Facebook audience. Just ask the 300 million daily active users on the platform that consume content in this format. But the question you should be asking yourself is: Does it hold any value for your brand? The answer is yes. Facebook Stories can be a game-changer in your approach to forming lasting relationships with customers. And in this guide, I’ll provide you with tips and tactics that you can use to ensure the success of Stories as part of your marketing strategy. I’ll also share with you relevant Stories metrics to keep track of when interpreting your Facebook Analytics data. But first, here’s... Why you shouldn’t ignore Facebook Stories If you’re wondering whether investing time and money in Facebook Stories would be worth it, here are 4 reasons to help you make up your mind. Stories are less time intensive compared to regular posts How long does it take you to create a full social post?   30 minutes? One hour? or 5 minutes? No matter how long it takes you, one thing’s for sure. You’ll need far less time to create a story than it would take you to create a traditional post.   Why’s this so? Because stories don’t require the same level of detail that a full social post commands.   They’re best for getting out information quickly, like a reminder for...

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### How to track and understand social media analytics

> A short guide to track and understand social media analytics. Uncover how to access the data and use it to your advantage and more now!

- Published: 2022-10-12
- Modified: 2022-10-12
- URL: https://sociality.io/blog/social-media-analytics/
- Categories: Insights, Social media analytics

Whether you are a small business owner or a big marketing agency, you need to invest lots of time and effort into social media marketing. After all, it is among the most effective ways to reach a wider audience and grow your customer base. But first, you should figure out how you will measure the growth and effectiveness of your social media marketing efforts. Social media analytics can help you with that by providing the insights you have to understand your target audience and keep it engaged. The article below will provide a short guide to tracking and understanding social media analytics. We will touch upon a few important things, including how to access the data and use it to your advantage. Step 1: Access social media analytics Every big social media platform has its own built-in analytics tool. As stated by The Munro Agency, these are usually simple and easy to understand, which makes them appealing to beginners and seasoned marketing specialists.   To give an example, Facebook has a built-in analytics tool that you can access from the white menu at the top of your page. You just have to click on the Insights tab. Then, you will see several different tabs, including actions on your page, page views, and page likes, as well as its reach, post engagements, and page followers.   If you click the followers tab, you will see interactive graphs related to your followers. For instance, you can check when people liked or unliked...

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### 5 tactics to start brand monitoring on social media (Without crying)

> If you are stuck on how to get started, then this post can help you know more about brand monitoring and successful tips to ace it.

- Published: 2022-10-11
- Modified: 2023-02-16
- URL: https://sociality.io/blog/brand-monitoring/
- Categories: Insights, Social media analytics

When it comes to your brand, it is important to know what people are talking about. Whether it's a positive or a negative opinion or a mention, staying on top of such conversations can help you keep an eye on your audience’s perception. If monitored effectively, you can use these insights to improve your brand presence, brand health, as well as brand reputation.   If you are stuck on how to get started, then this post can help you know more about brand monitoring and successful tips to ace it.   What is online brand monitoring?   Online brand monitoring involves monitoring your brand mentions across different channels and media formats. This helps you understand the discussions happening around the brand and what people feel or perceive. You can also jump into conversations to appreciate your audiences, do damage control, share relevant information, respond to criticism, and much more. Moreover, you can collect and analyze this data to optimize future conversations.   Social listening vs. brand reputation monitoring Social media brand monitoring is a part of brand monitoring and focuses only on different social media channels and includes social listening. Brand monitoring is more encompassing and can include TV spots, print media as well as non-social channels.   In fact, many experts agree that online brand monitoring also includes looking out for your competitors and associated conversations that are relevant to your brand.   Why you need to do social media brand monitoring  Brand reputation monitoring is not just about...

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### 8 fun ways to make Instagram aesthetic for 2024

> Creating the perfect Instagram aesthetic for your brand is no mean feat. Here is a guide how to build a standout Instagram aesthetic in 2024.

- Published: 2022-10-06
- Modified: 2023-12-27
- URL: https://sociality.io/blog/instagram-aesthetic/
- Categories: Insights, Social media analytics

As the saying goes, a picture paints a thousand words. And that’s certainly the case for Instagram. From your color palette to the layout to your tone of voice, your Instagram aesthetic is the first thing people notice when they land on your account. As such, it could mean the difference between gaining new followers and losing potential customers.   With almost half of Instagram users shopping on the platform weekly, it makes sense to cultivate an inviting Insta page. Think of it like a brick-and-mortar store; the way you dress will either lure customers in or drive them away. As a business, your Instagram aesthetic should be unique, consistent with your brand, and in line with your values. Ideally, followers should immediately be able to recognize your content when it pops up on their feed.   Creating the perfect Instagram aesthetic for your brand is no mean feat. That’s why we’ve put together this guide to inspire you to build a standout Instagram aesthetic in 2024. Why your Instagram aesthetic is so important? Having an eye-catching Instagram aesthetic is more than just making your account look good. With an increasing number of businesses relying on social media to grow their business, your Instagram aesthetic plays a pivotal role in gaining a following. In fact, as social media becomes the marketing tool du jour, your Instagram page is now just as important as your website. With so much potential to build brand awareness and connect to new audiences, an aesthetic...

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### Beyond Beta September 2022 at Sociality.io

> Updates, new features, and improvements you wanted the most for your social media management journey. Uncover Sociality.io September 2022 now!

- Published: 2022-10-06
- Modified: 2022-10-05
- URL: https://sociality.io/blog/beyond-beta-september-2022-at-sociality-io/
- Categories: Beyond beta, Product

Most wanted updates and features are here Have you seen the latest updates on TikTok, Instagram, Twitter, and other platforms? If not, let me mention that they have made the most wanted updates and added features so far. For example, you can now add mentions after you post an IG story, add up to five guest video boxes to your TikTok live stream and join new certification courses with Meta, IBM, and more on LinkedIn. To learn more, you can subscribe to our weekly newsletter to catch up with the latest news, updates, and changes on social media platforms Long story short, we, your social media management tool, also added a few cool features you wanted the most! No spoilers here. Read for more Here is our summary: Sociality. io in September 2022 It's that time of the quarter: the G2 Fall Reports are in! We are happy to be listed in the G2 fall report and placed on the “high performer” corner on the: #SocialMediaManagementSoftware, #SocialMediaAnalyticsSoftware, #SocialMediaMonitoringSoftware, and #SocialMediaSuites grids. Here are our badges and ratings based on the Satisfaction Ratings for Social Media Management Software category on G2: Likelihood to Recommend 96% Quality of Support 96% Ease of Setup 98% Ease of Use 97% Many thanks to you, our beloved customers, for your trust and collaboration. You inspire us more every single day You can read our G2 reviews and leave us yours here: https://www. g2. com/products/sociality-io/take_survey Customize your reports and export what exactly you prefer We believe that we are...

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### LinkedIn Analytics: A guide to metrics, insights, and more

> New to LinkedIn analytics? Read this guide to learn how to track your page’s performance and influence your social media marketing strategy.

- Published: 2022-10-05
- Modified: 2023-02-17
- URL: https://sociality.io/blog/linkedin-analytics/
- Categories: Insights, LinkedIn, Social media analytics

For most B2B marketers, LinkedIn is to their social media strategy what a battery is to a Tesla car – crucial! It’s why 40% of marketers choose LinkedIn as the number one channel for driving high-quality leads. And 77% of content marketers say LinkedIn produces the best organic results. These stats are revealing for a reason. In this period of economic downturn, it’s important to keep your customer acquisition costs down and focus on achieving profitability. LinkedIn is a platform B2B brands leverage to achieve both. So, how do you win on LinkedIn? Like every other social media platform, success on LinkedIn means you have to make LinkedIn analytics an integral part of your strategy. It should quantify how you measure your progress and prove to your boss that you’re getting a return on social media investment. In this article, you’ll: Learn how to use LinkedIn analytics. Learn what metrics to track. Learn how Sociality. io makes tracking and reporting your LinkedIn performance easy. What tools does LinkedIn provide for analytics? You can start tracking your brand’s performance on LinkedIn via its native analytics tool called LinkedIn Page Analytics. If your company uses only LinkedIn to build a social media audience, then LinkedIn Page Analytics has all the features you need to efficiently track relevant LinkedIn metrics. However, if your brand maintains a presence on multiple social media platforms, a social media management tool like Sociality. io is the better option for LinkedIn analytics. With Sociality. io, you can monitor...

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### How to find digital marketing solutions that work for your business

> Discover the best digital marketing solutions and systems to save your time and facilitate your online marketing strategies.

- Published: 2022-09-22
- Modified: 2024-05-07
- URL: https://sociality.io/blog/digital-marketing-solutions/
- Categories: Insights, Social media marketing, Tools

Regardless of the industry you are operating in, you will need digital marketing solutions to stand out and engage with your customers. These tools can undoubtedly help you save time and make life easier! With a plethora of digital marketing solutions available, the question is, which tools should you consider to take your business to the next level?   We have compiled a list of digital marketing solutions with key features that can take away mundane tasks from your hand, so you can focus on growing the business. So, let us dive in!   What are digital marketing solutions? Digital marketing solutions are specialized tools that help you automate repetitive activities, enhance the existing skills of your team, improve collaboration, and scale up the right digital strategies for your business.   Regardless of your objective, digital marketing solutions can help you do multiple tasks at once—managing your social media presence, optimizing your content, making your email campaigns successful, converting leads to customers, managing customer relationships, utilizing market opportunities, optimizing your budgets, and much more!   Primarily, we can divide digital marketing solutions under the following categories:  Social media management tools with competitive intelligence Community management tools Search engine optimization (SEO) tools  Content management and content marketing tools Lead enrichment tools Landing page and lead capture tools Email marketing tools Conversion rate optimization tools Social media management tools (with competitive intelligence) Social media marketing is a priority for today’s businesses. With multiple channels and platforms to manage, you want to make...

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### How to manage TikTok comments? (Limit, pin, delete, and more!)

> How to delete, limit, pin, report, filter TikTok comments? TikTok has various features that allow you to control your comment section.

- Published: 2022-09-22
- Modified: 2023-09-20
- URL: https://sociality.io/blog/manage-tiktok-comments/
- Categories: TikTok, Tips/How to

Comment sections of social media platforms are like after-parties of events where everyone is more relaxed, and interactions are as easy as asking for a drink. But unlike after-parties where you need an invite, TikTok comment sections are as open as they can be. This level of freedom makes comment sections a goldmine for humor, but it also leaves creators prone to trolls and inappropriate comments. TikTok has various features that allow you to control your comment section and ultimately focus on using it to build engagement with your TikTok audience. Let's get right into it. How to turn comments on/off on TikTok Trolls and other negative comments can sometimes be unbearable and make you want to turn off comments. To do this, open your TikTok app and tap on the profile icon at the bottom right of your screen. Tap on the hamburger icon at the top right of your profile screen, select "Settings and privacy," and then "Privacy. " Scroll down to the safety section and tap on Comments. Tap on "Everyone" to open your comment section to all TikTok users. To turn off comments on your video, tap the circle next to "No one" instead.   How to turn comments on/off for a single video You can turn comments on or off before posting a TikTok video.   When you are done recording your video, just before you tap on "Post. " Toggle the button next to Allow comments on or off based on your preference. You...

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### How to audit fake followers on TikTok? Here are all the answers

> Fake followers on TikTok? This article breaks down why you need to audit your followers on TikTok and how to do it.

- Published: 2022-09-21
- Modified: 2023-09-19
- URL: https://sociality.io/blog/fake-tiktok-followers/
- Categories: Insights, TikTok, Tips/How to

In 2021, TikTok's revenue grew by 60%, making it the most downloaded app of the year. With such a huge audience, it’s no wonder TikTok is fast becoming one of the most powerful marketing tools on the planet. Plus, thanks to TikTok analytics, businesses can audit their accounts more easily than ever before. But why are regular TikTok audits so essential for your business? In a nutshell, they are a chance to take a step back and make sure your account is meeting business goals. Audits provide your business with valuable data that show how your account is performing. As such, you can uncover what isn’t working and where you need to dedicate more resources.   Auditing fake followers on TikTok is a key pillar of this process. In doing so, your business can review the quality of its followers and their value. This article breaks down why you need to audit your followers on TikTok and how to do it. Why you need to audit your TikTok followers Let’s start with why it’s so important to audit your TikTok followers and weed out the fake ones. Expand your reach Say your business has a huge following on TikTok, but half those followers are fake. This means that when you post content, less than half of your followers are likely to engage. As a result, the TikTok algorithm will think that your content isn’t good quality and limit your reach. Needless to say, this isn’t ideal for businesses trying to...

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### Get ready! We have a cool update for LinkedIn

> With this new LinkedIn update and new API, you will be able to manage your comments and page mentions easier and faster via Sociality.io 🤗

- Published: 2022-09-15
- Modified: 2022-10-13
- URL: https://sociality.io/blog/linkedin-update/
- Categories: Company updates, Product

We have implemented the new and updated LinkedIn API With this new LinkedIn API, you will be able to manage your comments and page mentions easier and faster via Sociality. io How? Let's dive into the details How was the process before: LinkedIn comments: It was not instantly showing, and they were falling on the platform at regular intervals Page mentions: The content in which your pages were mentioned was not visible on Sociality. io at all How will it be from now on: LinkedIn comments: You can see, manage and engage with your LinkedIn comments instantly via Sociality. io now Page mentions: Mentions of your pages will also be instantly visible and manageable via Sociality. io — right after October 3rd, 2022. Attention, please To be able to start using this feature, we will be invalidating your LinkedIn access keys in the coming days. All you have to do is update your access key to be able to use this feature Therefore, no panic! If the access key of your LinkedIn pages becomes invalid between September 20-27, it’s us, working for your good

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### Ten strategies on how to manage, scale, and sell on Instagram

> Break down some of the most simple yet effective strategies for managing, scaling, and selling on Instagram. Learn how to sell on Instagram.

- Published: 2022-09-12
- Modified: 2023-09-05
- URL: https://sociality.io/blog/how-to-sell-on-instagram/
- Categories: Insights, Instagram, Social media analytics

In our incredibly digital world, e-commerce businesses are thriving. With internet access becoming more widely accessible around the world, the number of digital buyers has been steadily on the rise. These figures saw an extreme uptick in 2020 following the initial outbreak of COVID-19. Due to the pandemic and its subsequent lockdowns, more people were forced to shift their shopping activities online. In fact, in 2020, more than two billion people reported purchasing goods or services online, causing e-retail sales to surpass US$4. 2 trillion globally. Social media has also established itself as an essential tool in the digital retail space, with one of the most powerful being Instagram. Not only is it a powerhouse in fostering brand awareness, but the platform now has a huge bearing on the bottom line as it allows businesses to sell directly to consumers. In 2022, over 120 million users have selected a shopping post on Instagram, while 72% of people say that Instagram influences their buying decisions.   However, social media marketing and e-commerce sales practices are always evolving. As a result, it can be tough to figure out exactly how to sell on Instagram. In this guide, we help you make sense of it by breaking down some of the most simple yet effective strategies for managing, scaling, and selling on Instagram.   Maintain a modern feed Source: https://www. instagram. com/officialbyredo/  Your Instagram feed is your visual representation of your brand. However, it’s also your opportunity to show that you’re keeping up...

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### Top 13 tools to automate bulk schedule TikTok posts in 2024

> 13 TikTok schedule tools to keep your audience engaged with your content. Plus, why you should schedule your content in the first place.

- Published: 2022-09-08
- Modified: 2023-12-27
- URL: https://sociality.io/blog/tiktok-schedule/
- Categories: Insights, TikTok

Content is the cornerstone of your TikTok marketing strategy. But it can be hard to manually keep up with posting times, especially if you manage multiple accounts. Are you looking for the best TikTok scheduling tools to help you streamline your social media content creation efforts? You’ve landed on the right post. In 2023, TikTok launched its API for social media management solutions. While previously they allowed third-party solutions to only access analytics data, now it is possible not only to schedule content but also to monitor comments and other types of engagement.   Below, you’ll find 7 TikTok scheduling tools that’ll help keep your audience engaged with your content. Plus, why you should schedule your content in the first place.   So without further ado, let’s get started.   TikTok schedule solutions Compared to direct scheduling, manual scheduling solutions send notifications via mobile apps to remind you to publish pre-crafted content inside the TikTok application.   The updated API allows direct publishing. However, not many tools support it. Here is a table:  TikTok schedule solutionManual schedulingDirect schedulingSociality. ioLoomlyCrowdfireSocialPilotPlannableLaterBufferBrandwatchSprout SocialHootsuiteSprinklrKhorosDush Hudson Why should you use the TikTok scheduler tool? Below are three advantages of scheduling your TikTok content in advance. Win back time for other projects If you work on a fast-paced team, you’d quickly realize that manually posting content to TikTok isn’t the most efficient use of your time. You can’t keep one eye on the clock, waiting for posting time to roll around when you have a million...

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### Beyond Beta August 2022 at Sociality.io

> Updates, new features, and improvements for you to simplify your social media management journey. Uncover Sociality.io August 2022 now!

- Published: 2022-09-08
- Modified: 2022-09-06
- URL: https://sociality.io/blog/beyond-beta-august-2022-at-sociality-io/
- Categories: Beyond beta, Product

Nonstop! Have you joined the “One Word Tweet” challenge? Autumn started crazy! It all started when the US train company Amtrak accidentally tweeted the word "trains. " Then it sparked a viral trend with the US president, NASA, and even Marvel superheroes jumping on the bandwagon.   The power of social media has been talked about all the time, but it's never been clearer to see its power. Keep working for social and never miss updates, folks — so do we! Here is our summary: Sociality. io in August 2022 Welcome! (Updated, improved, and got better ) We have updated our Homepage on the tool. So, we welcome you in a more functional, colorful, and better way. Hope you like the new version. We think the new homepage will allow you to reach, understand and manage everything about your account details in one place with ease! What we have added is highlighted in the visual above. Let's dive into the details real quick! Here is what is waiting for you on the new Homepage You can reach the latest news, updates, and insights with one click to stay up to date!  The support button will always be there – in case you need us. (Or just to have a chat )Improved the brand summary area. Quick search among your brands is possible now with ease. Looking for your account details? Got you! We added a snapshot of expired tokens, invoice details, and plan information Switching between your teams got easy...

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### Everything you need to know about TikTok comments

> Leverage comments to grow your TikTok marketing strategy or simply remove spammy comments on your post, this guide shows you how.

- Published: 2022-09-07
- Modified: 2023-09-20
- URL: https://sociality.io/blog/tiktok-comments/
- Categories: Insights, TikTok

TikTok is the home of trends, challenges, and viral comments. From the I Am José Mourinho life hacks trend to leaving a half-baked brownie recipe in the comments, it’s all about the inside jokes. And that’s part of the beauty of the app; you never know what will go viral in the TikTok universe. Your latest TikTok comment could blow up overnight without you even realizing it (until you check your TikTok Analytics, of course).   If you’ve been scrolling TikTok recently, you may have noticed the comments section is where it’s all happening. Famous TikTokers are using the video reply feature to inspire new trends and generate fresh content for their feeds.   https://www. tiktok. com/@tiktok/video/6824578676303154438 With TikTok comments becoming the next big trend, we’ve answered all your burning questions. From weird and wonderful viral trends happening in the comment section to side-splitting TikTok comments, we cover it all. Plus, you’ll discover how to limit, hide, pin, and buy TikTok comments. To the comments section! Trends that have taken over the comments section While some TikTok trends are pretty self-explanatory, others are a little harder to get your head around. Take the latest trends of writing “story time” or “crop” in the comments section. With seemingly no context, these trends have left some TikTok users baffled and a little frustrated.   We break down the context and story behind both of these trends below. A brief history of story time TikTok comments The origins of TikTok storytime comments can...

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### How to get followers on Twitter? The ultimate guide for social media marketers

> In this ultimate guide, we explain how to get followers on Twitter using a wide array of unique and creative tactics.

- Published: 2022-09-06
- Modified: 2023-02-18
- URL: https://sociality.io/blog/how-to-get-twitter-followers/
- Categories: Insights, Social media analytics, Twitter

In the age of social media marketing, followers are a valuable form of digital currency for businesses. A high follower count not only increases your brand’s reach but also strengthens its public image. The more Twitter followers you have, the more reputable and distinguished your company appears, which is extremely beneficial in helping you stand out to consumers. With that in mind, you may be wondering how to get more Twitter followers. If that’s the case, you’ve come to the right place. In this ultimate guide, we explain how to get followers on Twitter using a wide array of unique and creative tactics.   1. Leverage Twitter Ads Twitter Ads - which take several forms, including Promoted Ads, Follower Ads, and Trend Takeovers - are valuable tools for growing your following. The main benefit of Twitter Ads is increased Twitter exposure; when you promote your content via ads, you gain the capacity to reach more users. Given that Twitter is such a saturated social media platform, with hundreds of millions of monthly active users, added visibility is extremely beneficial for users looking to gain more followers. Follower Ads are particularly helpful when it comes to finding Twitter leads and converting them to followers. Follower Ads typically fall under Followers campaigns, which suggest accounts that users aren’t currently following but may find interesting. Follower Ads are typically displayed in several locations such as the “Who to follow” section, your timeline, and the search results page. You can view the steps for...

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### Prepare better reports: Instagram Reels analytics

> Here is how to see Instagram Reels analytics. Bonus: detailed information on how to create Reels for better account performance. Uncover now!

- Published: 2022-08-12
- Modified: 2022-08-12
- URL: https://sociality.io/blog/instagram-reels-analytics/
- Categories: Insights, Instagram, Social media analytics

Passionate creators and businesses who stay in the loop on everything on social media agree that Instagram Reels have become a valuable integral part of Instagram's ecosystem. In May 2021, the platform rolled out Reels Insights which is a special tab that allows creators and businesses to understand how their particular type of content is performing. In this article, we'll guide you on how to see analytics dedicated only to Instagram Reels. To give you a bigger picture of how content is distributed, we'll also walk you through detailed information on how to create Reels for better account performance. Let’s define what Instagram's Reels Insights is In-depth Reels analytics is the process of tracking, collecting, and analyzing data on the performance of your Reels. Simply put, Reels Insights is a separate analytics section of Instagram that provides visible metrics related to your Reels, including Plays, Accounts Reached, Likes, Comments, Saves, and Shares.   Like the rest of Instagram’s analytics suite, Reels Insights expose valuable information you can learn about your audience and their actions on your account.   Knowing your audience leads to better-informed decisions and helps to allocate time and money for tactics that drive more engagement and increase your following.   How to access Instagram Reels Analytics First and foremost, ensure you have a business or a creator account to view Instagram Insights. There are three ways to view Instagram Reels Insights. Easiest way: Navigate to your profile. Tap “Insights” button. Underneath the rest of the metrics, you’ll...

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### How to remove TikTok watermark? (+Best tools)

> There are many methods to remove TikTok watermark. Uncover the most convenient ones among with the best tools to facilitate the process.

- Published: 2022-08-11
- Modified: 2023-09-19
- URL: https://sociality.io/blog/how-to-remove-tiktok-watermark/
- Categories: Insights, TikTok

Tiktok provides so many tools to produce a fancy video. And many people use the platform to create content for their other social media channels. However, TikTok applies a watermark on every video that people often want to remove as they repurpose videos for cross-platform marketing. Or simply because a watermark covers an important part of the video.   There are many methods to get rid of the watermark, but in this article, we will provide you with the most convenient ones. Additionally, we'll share with you the best automatic tools that facilitate the process and efficiently save your time. Let’s get started! How to save a TikTok video without the watermark: Live photo option To save a TikTok video as live is one of the easiest workarounds to save a video without a watermark. Follow the next steps: Open TikTok. Find a video you wish to download. Click the "Share" button. The menu of options will pop up. Select "Live Photo. "  The TikTok will convert your video into a live photo format without embossing any watermark. Go to the "Photos" app on your phone and find your newly saved live photo. Open the live photo and tap the box with an upward-facing arrow button. From the options, tap "Save as Video. "  That's it! Your video will be generated from the live photo without a watermark.   How to remove a watermark from a TikTok video via special apps Disclaimer Note that none of these watermark-remover apps are...

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### A starter guide to TikTok Stories

> Uncover now: What role TikTok Stories play in TikTok algorithm? What are the most effective techniques for creating TikTok Stories in 2022?

- Published: 2022-08-11
- Modified: 2023-09-19
- URL: https://sociality.io/blog/tiktok-stories/
- Categories: Insights, TikTok

For nearly a decade, we’ve seen the incredible expansion of social media stories across various platforms. It all started in October 2013 when Snapchat launched its stories feature, the first variation of this social media function. With this launch, users could now share content in a timely but fleeting way, with these photos and videos disappearing after 24 hours.   Stories offer marketers a unique and topical way to engage with their audiences in a more casual format. As a result, they have quickly become vital components of a well-rounded social media strategy. That’s why it’s no surprise that several social media platforms have embraced this form of short-form and short-lived content. Some examples include Instagram, Facebook, and even TikTok, which is now considered one of the most powerful video-sharing apps to ever exist.   However, if you’re relatively unfamiliar with TikTok Stories, you likely have several questions: how do TikTok Stories work? What role does TikTok Stories play in the TikTok algorithm? What are the most effective techniques for creating TikTok Stories in 2022?   In this starter guide to TikTok Stories, we answer all these queries and more. With this knowledge, you’ll have no trouble leveraging this powerful social media tool in your TikTok marketing initiatives.   What is TikTok Story? TikTok Stories are TikTok videos that appear in TikTok video feeds but are only visible for 24 hours, after which they disappear. TikTok Story can only be up to 15 seconds long. TikTok first began a pilot...

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### Twitter Analytics: 5 ways to deliver better insights for quality decisions

> In this guide, we explain the most important details you need to know about Twitter Analytics' powerful form of social media metrics.

- Published: 2022-08-05
- Modified: 2023-02-17
- URL: https://sociality.io/blog/twitter-analytics/
- Categories: Insights, Social media analytics, Twitter

As of April 2022, Twitter boasts an estimated 229 million daily users - an impressive 14-million increase from the number of daily users in its previous quarter. What does that tell us? Not only is Twitter an incredibly prominent social media platform, but its power is on the rise. As a result, it’s never been more important for businesses to leverage this prolific platform for their organizational initiatives.   That said, if you’ve only used Twitter for personal purposes, you might be wondering how to effectively use Twitter for business. The answer lies in Twitter Analytics. When you engage in Twitter tracking (aka the process of analyzing your Twitter metrics), you’ll be better able to monitor your Twitter engagement, followers, reach, and much more. In this guide, we explain the most important details you need to know about this powerful form of social media metrics.   Why is Twitter Analytics so important? Before we dive into the intricacies of Twitter metrics and how to use them effectively, it’s important to answer one key question: why are they so important?   A quick look at the Twitter Analytics page offers an array of valuable insights into your audience, how they interact with your content and the overall efficacy of your social media marketing tactics. These social media metrics provide you with the information you need to build and maintain brand awareness and brand loyalty.   Additionally, Twitter Analytics also plays a key role in cultivating a brand community. For example, by...

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### Beyond Beta July 2022 at Sociality.io

> Special updates, new features, and improvements for you to simplify your social media management journey. Uncover Sociality.io July 2022 now!

- Published: 2022-08-04
- Modified: 2023-02-17
- URL: https://sociality.io/blog/beyond-beta-july-2022-at-sociality-io/
- Categories: Beyond beta, Product

Do not miss the celebration Happy “Simplify Your Life Week” and “Single Working Woman's Day. ” Yes, you heard right. According to some resources, the week of August 1-7 is celebrated as “Simplify Your Life Week” and today is celebrated as “Single Working Woman's Day. ” An amazing and happy week to my powerful ladies and everyone looking to simplify their life We have some special updates, new features, and improvements for you to simplify your social media management journey. Let’s jump in! Ladies and gentlemen: Sociality. io in July 2022 Our new reports are live now! We have added many new data, nicer graphics, better representations, and more. Most of our users have already completed their migration to new reports Haven't you migrated to new reports yet? Here is your reminder and the last call: Our old reports will be removed from publication as of September 1st. So, please be sure to migrate to the new report type before September 1st and back up your old reports - if you think it will be necessary. Reels Insights are available on Instagram reports From now on, you can see your Instagram Reels metrics in one place and get insights with ease. We have added a section called “Reels insights” to our Analytics module. All you need to do is check your Instagram reports and scroll a bit. To have an idea beforehand, here are some of the graphs and metrics you will see: Reels reach and plays,Daily reels plays,Daily reels...

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### How to optimize and budget Instagram ads cost? A guide for marketers

> Uncover the potential on Instagram for your business via ads. Here is everything you need, from Instagram ads cost to the best ads examples.

- Published: 2022-08-03
- Modified: 2023-02-17
- URL: https://sociality.io/blog/instagram-ads-cost/
- Categories: Insights, Instagram, Tips/How to

Whether you are a seasoned or novice marketer, understanding Instagram ads for running a successful campaign will be at the top of your priorities. With over one billion active users every month from different geographies with diverse interests and behaviors, you may want to tap the full potential of targeted Instagram advertising to get your brand noticed.   Need more reasons? 90% of Instagram users follow at least one business and an average Instagram business account increases its followers by almost 1. 7% every month! Now, if you would want to hit similar numbers, it is time to focus on your Instagram ads strategy including how to optimize and budget your Instagram ads costs. So, let’s get started!   7 Types of Instagram ads with examples Instagram supports a variety of ads to help you reach out to your customers in creative and impactful ways.   Image ads Businesses can use one image in image ads to showcase their brand, service, or product to the target audience. These ad campaigns are most preferred when you can use a single image to communicate a strong message. You can use a high-quality image with illustration, graphics, or text to make the best possible use of the space.   Pro tip: Instagram recommends limiting the use of overlay text for best outcomes.   Stories ads These ads can be video or image-based and appear in user stories. In fact, 50% of users agree that they become more interested in the brand after viewing...

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### 11 must-have TikTok tools to boost your following

> TikTok tools are the secret weapon for businesses looking to grow their TikTok accounts. Uncover the best TikTok tools to boost growth here.

- Published: 2022-08-02
- Modified: 2023-09-19
- URL: https://sociality.io/blog/tiktok-tools/
- Categories: Insights, TikTok

With one billion active global users, TikTok is growing at a colossal speed. This is great news if you’re trying to grow your following. However, with great growth opportunity comes great competition. As such, you’ll need an arsenal full of TikTok tools to stay ahead of the curve.   To aid you in your bid for TikTok domination, we’ve compiled a list of the best TikTok tools to boost growth. From understanding TikTok analytics to scheduling posts, there’s software to help you.   Let’s take a closer look. Best TikTok research tools The first step in amassing a cult following on TikTok is learning the landscape. TikTok research tools give your business a leg up on the competition by offering insights into trend forecasts and selecting viral hashtags.   Here are two TikTok research tools to get the inside scoop on what’s trending on the app. Trend Tok Let’s start with TrendTok. A hit amongst TikTokers, this handy tool helps businesses stay ahead of TikTok trends. From forecasting the next viral trend to tracking the longevity of current ones, TrendTok allows you to leverage upcoming trends and create compelling content.   Using artificial intelligence, TrendTok suggests the best trends for your audience based on your location and categories. On top of setting you up for viral success, the tool also offers analytics to measure the success of trends and content performance on the app. Pricing: TrendTok offers a free Basic version or a Pro version for $19. 99/per year Sociality....

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### How to edit TikTok videos? 4 creative tips and 5 editing tool suggestions

> Uncover how to edit TikTok videos (both in the app and via third-party platforms) and creative strategies to implement for TikTok editing.

- Published: 2022-07-20
- Modified: 2023-09-19
- URL: https://sociality.io/blog/how-to-edit-tiktok-videos/
- Categories: Insights, TikTok

If you’ve recently decided to harness the power of TikTok for your business, it’s vital to learn how to create quality content. The higher the quality of your content, the more likely it is to foster interaction and engagement amongst users - two components that are highly favored by the TikTok algorithm. When content aligns with the TikTok algorithm, it performs better on the app. Therefore, if you’re wondering how to get more followers on TikTok, high levels of interaction and engagement are essential. A key step in creating TikTok content that promotes user engagement is learning how to edit TikTok videos effectively. By experimenting with various TikTok editing techniques, you will not only bolster your content on the platform but your overall social media marketing strategy.   In this guide, we’ll explain how to edit TikTok videos (both in the app and via third-party platforms). We will also offer some creative strategies you can implement to take your TikTok editing to the next level.   How to edit TikTok videos on the app  When it comes to editing TikTok videos on the app itself, you have two primary approaches: editing the videos before you post them or editing the videos after you post them. The first approach is predominantly used when creating new content, while the second technique is most appropriate when making changes to existing content. How to edit TikTok videos before you post Record a video - The first step is recording a video or several videos...

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### Instagram analytics 101: Everything you need to know (+ the top 5 metrics to track)

> Uncover everything to know about IG analytics, including how to view them, how to use them, and the top social media metrics to track.

- Published: 2022-07-19
- Modified: 2022-08-19
- URL: https://sociality.io/blog/instagram-analytics/
- Categories: Insights, Instagram, Social media analytics

Instagram is a key component of any business's social media strategy, regardless of its industry or size. While using Instagram is vital, knowing how to use it is even more important. By learning how to effectively use the platform and measure your campaign performances, you’ll make a world of difference in achieving your marketing objectives. A key tool in tracking the efficacy of your Instagram campaigns is Instagram analytics (also known as Instagram Insights).   In this comprehensive guide, we cover everything you need to know about IG analytics, including how to view them, how to use them, and the top social media metrics to track. Understanding the importance of Instagram analytics Instagram data analytics are packed with valuable details about your audience, including their demographic details (such as age, gender, etc. ), behaviors, and preferences on the app. By getting more familiar with your audience and their needs, you’ll be better able to create content that resonates with them - and, therefore, performs better.   On that note, IG analytics are also excellent for assessing the performance of your existing content. One look at Instagram Insights, and you’ll be able to see the level of engagement (i. e. , likes, comments, etc. ) of your posts, who is seeing and interacting with your content, and when your content is garnering the most engagement. With this information, you can adjust the objectives and strategies of your future Instagram marketing campaigns. How to see Instagram analytics  When it comes to accessing...

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### TikTok analytics for newbies (+Tips and tools suggestions)

> Uncover the TikTok analytics, metrics to track, where to find these metrics, and how to use Sociality.io to stay on top of the TikTok growth.

- Published: 2022-07-19
- Modified: 2023-09-19
- URL: https://sociality.io/blog/tiktok-analytics/
- Categories: Insights, TikTok

“... there’s no one For You feed – while different people may come upon the same standout video, each person’s feed is unique and tailored to that specific individual. ” That sentence from a TikTok statement encapsulates the magic of the social media giant. Its unique algorithm gives every video an equal chance of going viral once the publish button is hit. One thing’s for sure, this advantage certainly screams “opportunity” for marketers who want their brand to appeal to TikTok’s predominantly young user base. But how do you know if your content is consumed by the right set of audiences?   How do you ascertain if your implemented tactics truly resonate with your prospects and if you’re not just taking shots in the dark where your TikTok marketing strategy is concerned? TikTok analytics provides answers to those questions. By tracking metrics and key performance indicators across your TikTok content, you’ll figure out if you’re on the right path to achieving your business goals with TikTok. Don’t know how to get started?   In this article, you’ll learn all about TikTok analytics, including a breakdown of metrics you should be tracking, where to find these metrics, and how to use Sociality. io to stay on top of your TikTok growth. Let’s begin. Who has access to TikTok analytics? Every TikTok user with a TikTok business account can use TikTok analytics. TikTok business account is not only free, it also gives you access to performance and audience data. If this data...

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### How to run Twitter audit? Here is what fake followers do for you.

> How to audit Twitter followers? Discover how to run audit of your Twitter followers and prepare audit report.

- Published: 2022-07-13
- Modified: 2023-02-18
- URL: https://sociality.io/blog/twitter-audit/
- Categories: Insights, Social media analytics, Twitter

Twitter remains a popular platform for brands, influencers, and marketers to promote content, make important announcements, and engage with the audience. If you would also want to make the most of the power of Twitter, then it is time to run a Twitter audit! You may want to assess whether your account is really gaining genuine, interested followers and engagement from your intended audience. Wondering why genuine? Twitter and other social media platforms forbid fake followers. However, most accounts have a large number of fake followers. According to an estimate, 5–30% of the Twitter followers are fake and may include bots, inactive users, spam accounts, propaganda, and non-engaged or unreal users. This gives you an illusion of popularity but without tangible engagement and impact that you may accept from big numbers.   In this blog, we will discuss how you can run a complete Twitter audit to strengthen your brand reputation. So, let us dive in!   What is a Twitter audit?   A Twitter audit is a thorough check of your account to identify potential issues and determine what is and what is not working. It can help you get some useful insights to get you on the right track. For instance, does your account aligns with your social media marketing goals, what benchmarks or KPIs to set, is your audience engaging with your content, and much more! Usually, a Twitter audit will include the following: Audit of profile Audit of tweets (including content type and frequency) Audit of followers  Audit...

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### Shadowbanned on Tiktok? Here is how to remove it.

> How do you get shadowbanned on TikTok? This article covers everything you need to know to avoid shadow ban on TikTok.

- Published: 2022-07-13
- Modified: 2023-09-19
- URL: https://sociality.io/blog/shadowbanned-on-tiktok/
- Categories: Insights, TikTok

In the wise words of Freddie Mercury: “easy come, easy go. ” Granted, Queen probably wasn’t singing about TikTok followers, but it’s still relevant. TikTok gives pretty much anyone the chance to go viral overnight. However, did you know that it also removed nearly fifty million videos in six months due to violating TikTok rules? Put simply, the TikTok algorithm can take away your audience just as quickly as you gained it. And the worst part? You won’t even know it’s happening until you check your TikTok analytics.   If you’re a regular on TikTok, chances are you’ve heard of users getting “shadowbanned”. Shadowbanning, or ghost banning, is not a new phenomenon. Nor is it exclusive to TikTok. Yet, as more and more brands rely on TikTok marketing to run their business, the consequences of a shadowban have become increasingly felt in the community. If you have noticed a sudden downturn in engagement on your content, you may well have been shadowbanned on TikTok. Our guide breaks down everything you need to know about the infamous TikTok shadowban and how to remove it. What is shadow banning on TikTok? Let’s start by looking at what a “shadowban” is exactly.   When an account gets shadowbanned on TikTok, it gets blocked or partially blocked. TikTok imposes restrictions that limit the creator’s content from featuring on other users’ For You pages or hashtag results. In turn, the shadowbanned account may experience a drastic reduction in the number of likes, comments, and views...

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### Beyond Beta June 2022 at Sociality.io

> Sea, sun, sand, and our summary 🤗 Here is what has happened in Sociality.io June 2022. New features, improvements and more. Enjoy reading!

- Published: 2022-07-07
- Modified: 2022-07-05
- URL: https://sociality.io/blog/beyond-beta-june-2022-at-sociality-io/
- Categories: Beyond beta, Product

Sea, sun, sand, and our June summary A little bit of summer is what the whole year is all about. Summer is officially there! Let’s start with personal suggestions Enjoy the sun, eat fresh fruits, never forget to apply sunscreen cream, listen to less Lana Del Rey and watch more sunsets than Netflix.   Here is our most colorful and energetic summary Ladies and gentlemen: Sociality. io June 2022 Now available with Sociality. io: Instagram Reels Content is cute and funny, but what about the competition between Instagram Reels and TikTok? I think it is not hard to guess Now, it is impossible to say who will win when everything changes in seconds. Well, long story short, we decided to integrate Instagram Reels into our platform (We are not taking a side, TikTok can be with us any moment - stay tuned ) Let’s see the features available with Sociality. io while managing your IG Reels: Publish: Share reels directly. Engage: Manage the Reel's comments. Listen: See the Reels containing the hashtag you searched. Analytics & Competitor Analysis: Generate Reels reports. Summer vibes unlocked for page reports We have updated the cover, content, and closing slides of the page reports, in general, their style 🪄 It was not on purpose, but we now have the watermelon sugar song’s taste, and vibe in our page reports As Harry Styles says: “Tastes like strawberries On a summer evenin'” We hope you like the new style! Share your feedback with us or your...

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### 5 tips for a click-worthy Facebook carousel ad

> Uncover what Facebook carousels are. And how to make them work for you. Here is all you need for the Facebook carousel ad.

- Published: 2022-07-05
- Modified: 2022-07-04
- URL: https://sociality.io/blog/facebook-carousel-ad/
- Categories: Insights, Social media analytics

Do you want to use multiple images or videos in your ads? Try carousels. Since their 2014 launch by Facebook, carousel ads have helped advertisers drive more engagement and conversions than single image ads – including a 30-50% lower cost per conversion. It might take a lot of work to get your media assets in shape for your carousels. But when done right, the changes in results will be visible instantly in your Facebook analytics. In this article, you’ll discover what Facebook carousels are. And how to make them work for you. What is a Facebook Carousel Ad A Facebook carousel ad allows you to show 2-10 images or videos in a single ad. Can you already see how this can be useful to your brand? You don’t have to rely only on the regular ad format – one image or video per post. With a carousel ad, you can advertise more than one product or service.   Here’s what a Facebook carousel ad looks like. Your prospect can interact with your ads by swiping through the cards – one big benefit of carousels as they ensure your prospects make effort to engage with your content. To get your carousel ad accepted by Facebook, however, it must meet the following ad specs. Image file type:JPG or PNGVideo file type:MP4, MOV, or GIFResolution:at least 1080 * 1080 pixelsPrimary text: 125 charactersHeadline:32 charactersDescription:18 charactersLanding page URL:requiredNumber of carousel cards:2 to 10Image maximum file size:30MBVideo maximum file size:4 GBVideo duration:1 second to 240...

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### How to Stitch on TikTok? 5 Best examples for marketers

> Step-by-step process of how to stitch on TikTok videos and examples from brands that can inspire you as you start your stitching journey.

- Published: 2022-06-29
- Modified: 2023-09-19
- URL: https://sociality.io/blog/how-to-stitch-on-tiktok/
- Categories: Insights, TikTok

Have you ever seen a Khaby Lame TikTok and wondered how he cuts and joins different clips in his video? He uses stitch—an in-app video editing feature on TikTok that turns you into a decent video editor overnight. The smooth transitions in most stitched TikToks might trick you into thinking it requires much technical knowledge to pull one off.   Not exactly so. The process is pretty straightforward. This article will walk you through a step-by-step process of stitching videos on TikTok and show you interesting examples from brands that can inspire you as you start your stitching journey. What is Stitch on TikTok? Using TikTok's words, "Stitch is a creation tool that allows you to combine another video on TikTok with the one you're creating. If you allow another person to Stitch with your video, they can use a part of your video as a part of their own video". https://www. tiktok. com/@tiktok/video/6867963867230653702 TikTok launched this tool in September 2020. It allows you to collaborate with your favorite TikTok creators by taking a part in their video and including it in yours. When you stitch another creator's video, TikTok credits the original creator and links back to the initial video in the captions.   NOTE: TikTok doesn't allow you to stitch videos from your camera roll. Whatever videos you want to stitch must either be a live recording or a pre-recorded video on the app. TikTok Stitch vs Duet  The Stitch and Duet features are popular collaborative tools among...

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### The 6 most important TikTok trends to keep up with in 2024

> We have listed the 6 of the latest TikTok trends that your business needs to jump on in 2024. Uncover now!

- Published: 2022-06-28
- Modified: 2023-12-27
- URL: https://sociality.io/blog/tiktok-trends/
- Categories: Insights, TikTok

With more than a billion monthly active users, TikTok has taken over Google as the world’s most trafficked internet domain. And businesses are cashing in on the app’s earning potential. Unsurprisingly, TikTok marketing has become the marketing tool du jour. In fact, consumer spending on the platform increased by 77% in 2021 taking overall user spending to $2. 3 billion on TikTok. Be careful though, blink and you may miss it. Trends come and go on TikTok. From bones day to understanding the assignment, brands have to act fast to stay on top of the latest trends. However, the results are worth it. TikTok trends are an accessible way to tap into new audiences and create content that resonates with users. With the right strategy, TikTok marketing can put your brand on the map. In this article, we’re breaking down 6 of the latest TikTok trends that your business needs to jump on in 2024. What’s a TikTok trend? Let’s start by setting the scene. Here’s a brief overview of what a TikTok trend is.   In a nutshell, a TikTok trend is a challenge, sound, hashtag, or dance. It could even be an outfit transition.   Once a trend is born, it is pushed out to users until it gains traction. Users will start to jump on the trend, recreating their own version of it and sharing it with their followers under the trending hashtag. TikTokers then put their own spin on the trend, breathing new life into the...

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### A step-by-step guide to optimizing Facebook ads cost to save budget

> How to optimize your Facebook ads cost to improve return on ad spend (ROAS). Bonus: Popular Facebook terms and metrics to know in analytics.

- Published: 2022-06-28
- Modified: 2023-07-25
- URL: https://sociality.io/blog/facebook-ads-cost/
- Categories: Facebook, Insights

Looking to get in front of your ideal customers? Facebook ads can be one of the most cost-effective customer acquisition channels at your disposal. And that’s not just my opinion. This State of Marketing Report by Hubspot confirms it too. It says Facebook provides the highest return on investment of all paid channels for the majority of companies. But do you have that much confidence in your Facebook ads? If you don’t, read on. In this article, we’ll explore how to optimize your Facebook ads so you improve your return on ad spend (ROAS). We’ll also look at popular Facebook terms and metrics so you don’t get lost in your analytics. Facebook ads metrics and terms you should know about Here are some Facebook ad terms you should be familiar with. Cost-per-click (CPM) Your CPM is the average cost of a link click. It’s calculated by dividing the total amount spent on ads by each link click. This metric serves as a benchmark for your ad efficiency. Cost-per-mille (CPM) This is the average cost of 1000 ad impressions. This metric can be used as a health check for your ad campaigns. For instance, a high CPM could mean that your targeting is too strict and you need to include new demographics. Cost-per-engagement (CPE) Your CPE shows how much you pay for each customer interaction with your ads. This metric is especially important if the objective of your ad campaign is awareness. It tells you if your audience resonates with the...

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### TikTok guide: How to change username on TikTok? Here are 8 easy steps for either iPhone or Android

> Here is how to change your username on TikTok through the app for both iPhone and Android and give you some tips to pick the right username.

- Published: 2022-06-21
- Modified: 2023-09-19
- URL: https://sociality.io/blog/how-to-change-username-on-tiktok/
- Categories: Insights, TikTok

On TikTok, your username is plastered on every video you make, so it is worth considering picking a name that would represent your content ideally. Thus, changing a TikTok username is often a reasonable desire. Perhaps your current username isn't generating the following it deserves, or you want to rebrand your TikTok account.   Luckily, the platform always allows changing a username through your account settings. And the process takes just a few taps to complete. This article will show you how to change a username on TikTok step-by-step. For your convenience, we'll show you how to get it done through the app for both iPhone and Android and give you some tips to pick the right username.   Related article: How to get verified on TikTok in 2022? The essential guide Note: In TikTok, the username is preceded by an @ sign and identifies you to other users, so people can find or tag you. TikTok allows changing a username only once every 30 days. However, you can change your username on TikTok as many times as you wish and even go back and forth. There is also a 24-character limit. Also, your username must be unique, which means two users can't share the same username. And you are only permitted to include letters, numbers, underscores, and periods in your username. However, periods can't be put at the end of your username. Also important, changing your username will also change your TikTok URL. So, you might want to update...

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### How to add a link to TikTok bio to drive traffic?

> Here is how to add a link to the TikTok bio and some suggestions with examples of how to optimize links in TikTok.

- Published: 2022-06-21
- Modified: 2023-09-19
- URL: https://sociality.io/blog/add-link-to-tiktok-bio/
- Categories: Insights, TikTok

Recently TikTok launched a new feature that allows users to put a link in bio in their profiles. This new feature opens a vast opportunity for brands and creators to drive traffic beyond the app and optimize as many clicks and conversions as possible. This means that when potential customers discover you on TikTok and get interested in your brand, you have an option to send them off to another page. With a link in your bio, you enable clients to learn more about your business from other resources, whether it is a personal portfolio or blog, a store page, or even just another social media platform. In this article, we are focusing on TikTok for business purposes. First, we’ll show you how to add a link to the bio. Then we’ll provide some suggestions with examples of how to optimize links in TikTok. How to add a link in TikTok bio?   As with everything in this straightforward platform, adding a clickable link to the bio is simple and quick. However, this feature was invented for businesses to grow their audience and successfully operate on the platform. Therefore, the privilege to use links in bio belongs only to business accounts.   First and foremost, you need to be or become eligible to add links to your bio. We’ll show you step-by-step how to convert a personal account to a business one for your convenience. Launch the TikTok app. Open Profile. Tap the menu button in the top right corner....

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### TikTok marketing: The ultimate guide

> Everything you need to know about TikTok marketing. From TikTok marketing strategy to the benefits of TikTok for business. Uncover now!

- Published: 2022-06-14
- Modified: 2023-09-19
- URL: https://sociality.io/blog/tiktok-marketing/
- Categories: Insights, TikTok

When it comes to marketing, one social media platform holds the keys to the kingdom. With over a billion monthly active users, TikTok has proven that it’s not just for lip-syncing teens.   In fact, according to apptopia's global list, TikTok had 656 million downloads in 2021 alone. Thus, earning the title of the world’s most downloaded social media app. If this data tells us anything, it’s that TikTok is one of the best marketing tools for businesses.   In this guide, we break down everything you need to know about TikTok marketing. From TikTok marketing strategy to the benefits of TikTok for business, we’ve got you covered. What is TikTok? Let’s start with a quick overview of what TikTok is. The home of lip-sync videos, viral dance trends, and wacky challenges, TikTok is a video-sharing platform that became an instant hit with Gen Z. And this popularity hasn’t waned, with Gen Zers making up a whopping 37. 3 million of TikTok’s 78. 7 million users in the US. For the uninitiated, TikTok has been touted as Vine’s younger, prettier sibling. Vine, which closed its doors in 2017, was the platform du jour for millennials across the globe. The video-sharing platform allowed creators to share six-second looping videos, sparking a wealth of creative and amusing content. With both platforms focused on short video content, comparisons between the two platforms were inevitable.   In fact, many of TikTok’s most famous creators started out on Vine. Take the hilarious creator Quenlin Blackwell...

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### Who to follow on TikTok? 24 famous TikTokers to get inspiration for your next video

> List of 24 famous (and diverse) TikTokers to follow if you are curious who to follow on TikTok for inspiration for your marketing strategy.

- Published: 2022-06-14
- Modified: 2023-09-19
- URL: https://sociality.io/blog/top-tiktokers/
- Categories: Insights, TikTok

Are you new to TikTok and are looking to refine your brand’s TikTok influencer marketing strategy or increase boost your follower count? Studying what’s worked for successful accounts on the platform is a good place to start. Below, you’ll find a list of 24 famous (and diverse) TikTokers to follow if you want inspiration for your TikTok marketing strategy. 24 of the top TikTokers to follow The following TikTokers are responsible for some of the most liked TikToks and most popular trends on the platform. Allison Ponthier (@allisonponthier) Allison Ponthier’s TikTok content ranges from song covers to fun acting of music and video game characters like Midsommar’s Maja. If you’re looking for a rounded fun account, hers is one you should follow. https://www. tiktok. com/@allisonponthier/video/7105468096059608362 Jason Derulo (@jasonderulo) Jason Derulo’s TikTok page is a constant source of entertainment for music lovers. The singer has over 52 million followers on the platform. And he often posts clips of his dogs, family, and dance challenges with friends. https://www. tiktok. com/@jasonderulo/video/7100414130514906414 Taj Reed (@donidarkowitz) Makeup artist, activist, and TikTok star, Taj Reed dominates TikTok shortform with her colorful looks. She’s amassed over 2 million likes on the platform. From hilarious skits like “How women feel about men’s opinion in 2019” to tongue-in-cheek videos that take on body shaming and racism like this one, Taj knows how to keep her audience entertained. https://www. tiktok. com/@donidarkowitz/video/7103288033956400427 Will Smith (@willsmith) Will Smith regularly goes viral with his funny videos. He easily gets tens of millions of...

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### Beyond Beta May 2022 at Sociality.io

> Even in history, many things happened in May ✨ Here is what has happened in Sociality.io May 2022. Enjoy reading!

- Published: 2022-06-09
- Modified: 2023-02-17
- URL: https://sociality.io/blog/beyond-beta-may-2022-at-sociality-io/
- Categories: Beyond beta, Product

Even in history, many things happened in May. For example, did you know that the first color pictures of Earth from space are sent back from Apollo 10 on May 10, 1969? Now, human beings are planning to create a living area in space. What a story... May was super busy for us as well. Without further ado, let's have a quick look at what we have done in May 2022.   Here is the summary of Sociality. io May 2022 Check your page reports - They include many new features and metrics now! We aim to allow you to experience more comprehensive but direct-to-point representations of the social media reports. We hope these unique and fresh look for reports will enable you to uncover meaningful insights that contribute to more successful social media marketing campaigns Wondering about the details? Please visit our blog post to see more about new social media page reports. ATTENTION PLEASE The old reports will be depreciated by 01 September 2022. If you want to keep your data, please be sure you save your reports before the mentioned date. Otherwise, you won’t be able to reach the old version of them Have you seen our new website?   We welcome our new website theme while appreciating our old friend with respect We waited so long and worked hard to share this fantastic news. It is our pleasure to share that we moved to a colorful, fresh, and modern approach now It has not only a...

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### Check your page reports (New features and metrics added)

> Discover what is what we have updated in our social media page reports. Keep reading to discover new additions, changes, and improvements.

- Published: 2022-06-08
- Modified: 2022-06-08
- URL: https://sociality.io/blog/page-reports-were-updated/
- Categories: New features, Product

We are continuously updating our tool to provide you with an improved social media management experience.  So this time we worked on the social media page reports. We have updated all social platforms' page reports. Added new features, metrics, and many other insightful data to allow you to have a better understanding of your social media presence. In this article, we will briefly mention and go over what we have updated in our social media page reports. Without further ado, keep reading to discover new additions, changes, and improvements. Instagram page reports New postcards We know metrics are the heart of Instagram management, and tracking them is essential. So, we wanted to make that process better by updating page report postcards. You can see so many new metrics in a well-organized way in your Instagram page reports. The “hashtag analysis” table We use hashtags every day to reach more people with similar interests, but what about measuring their efficiency? Well, it is so easy now! Discover the hashtags that work best to increase your Instagram content’s reach and engagement. Stay in the loop with hashtag analysis, and enhance your Instagram experience by getting more done with less. Facebook page reports New metrics added to Facebook reports Having a high volume of page views is beneficial and needed for sure. Imagine exactly knowing the source of that views for your page! It would be so helpful to decide your next strategy on Facebook. Well, you are welcome From now on, you...

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### How long are TikTok videos? TikTok video length guide for 2024

> Uncover how to put the new TikTok video length limit into perspective and serves as a quick guide for TikTok video length and formats.

- Published: 2022-06-07
- Modified: 2023-12-27
- URL: https://sociality.io/blog/tiktok-video-length/
- Categories: Insights, TikTok

TikTok has established itself as the go-to social media platform for entertainment. From side-splitting videos to cooking demos and beauty tutorials, the unique blend of short educational, and entertaining content on this platform is why many millennials and Gen Zs love it. Since TikTok is home to their target audience, many big brands have already pitched their tent there and optimized the platform's potential to connect with their audience. As a brand, TikTok for business allows you to use video content to reach your fans right where they are. And just like any other social platform, TikTok has an analytics tool where you can keep your eyes on important metrics about your content and iterate accordingly. One of such is video length.   The jury is always out on this subject, mainly because TikTok is gradually moving away from bite-sized videos. This article helps you put the new video length limit into perspective (as it relates to your brand) and serves as a quick guide for TikTok video length and formats. TikTok video length limit in 2024 TikTok recently announced it had increased its video length limit to 10 minutes. A giant leap compared to the previous limit of 3 minutes. In a statement to TechCrunch, TikTok hopes this extended video length limit would unleash more creative possibilities for creators worldwide. This platform became viral for its short-sized videos, and with the previous time limits, creators paid more attention to engaging their audience within the first few seconds of their...

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### TikTok search guide: All you need to know about the TikTok search menu

> Uncover the basics of TikTok search menu functions so you can use them to the fullest in your TikTok marketing initiatives.

- Published: 2022-06-07
- Modified: 2023-09-19
- URL: https://sociality.io/blog/tiktok-search/
- Categories: Insights, TikTok

The evolution of TikTok has been one of the most fascinating of any social media platform in the 21st century. While the app initially gained notoriety for its fun-loving dance trends, many companies have since embraced TikTok for business purposes – and it’s easy to see why. The TikTok algorithm is unmatched in its ability to make content go viral. Relying on a combination of engagement, content topic, hashtags, and keywords, the TikTok algorithm can control what content ends up on the “For You” page (FYP) and therefore how many users see it. As a result, companies have an unprecedented capacity to target and reach record numbers of users. However, to fully leverage the power of this popular platform, marketers need to understand its key functions, including the TikTok search bar and the TikTok user search menu. In this guide, we walk you through the basics of TikTok’s search functions so you can use them to the fullest in your marketing initiatives. Understanding the TikTok user search and the TikTok search bar As the name suggests, the TikTok user search is the function on the app that allows you to search for specific creator profiles. On TikTok, the user search is the same as the general TikTok search bar (which you can use to search for other types of content, such as sounds, specific videos, or hashtags). How to search on TikTok Now that you understand what the TikTok user search/TikTok search bar is, the next step is figuring out...

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### How to make a sound on TikTok? Uncover the step by step guide

> Looking to rack up views on TikTok? Pay attention to the TikTok sound you use. Here is how to create unique sounds to get on TikTok fyp.

- Published: 2022-06-07
- Modified: 2023-09-19
- URL: https://sociality.io/blog/how-to-make-a-sound-on-tiktok/
- Categories: Insights, TikTok

TikTok needs little to no introduction. Except you live on an island with no internet connection, you must have come across at least one TikTok video. There is always one viral trend on the platform that spirals into other social media networks. Most (if not all) of these trends have one thing in common; a unique, captivating sound that keeps playing in your head even after scrolling past the video. According to a report by Kantar on TikTok for business, 88% of users find sound essential to their TikTok experience. These numbers show that the sound accompanying your video is of utmost importance.   If you are looking to rack up those views on your video, you should pay attention to the sounds you use. This guide will show you how to create unique sounds that get your video on the desired "For You" page on TikTok. How to make your own sound on TikTok You don't have to be an executive music producer or professional DJ to create your own sounds on TikTok. With these steps, you would be able to create distinct sounds that can trigger virality for your brand on TikTok. Step 1: Open the TikTok app and press the plus (+) button at the bottom of your screen. Step 2: Press the round red button at the center to record your video. Step 3: Once you're done recording, tap on the red check at the bottom right of your screen. Step 4: You would have the...

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### How to make playlists on TikTok (+3 reasons why you should)

> TikTok Playlists are a must-have for organizing your content so you can keep your audience's attention for longer. Here is how to make yours.

- Published: 2022-06-07
- Modified: 2023-09-19
- URL: https://sociality.io/blog/tiktok-playlist/
- Categories: Insights, TikTok

TikTok has one billion monthly active users. And 60% of these users are GenZ. But GenZ has an attention span of 8 seconds, according to a Microsoft consumer study. This creates a slight problem for your TikTok marketing strategy. How do you keep viewers focused on your brand in the face of a million other videos vying for their attention? Enter TikTok’s solution: TikTok Playlists – a must-have tool for organizing your content so you can keep your audience's attention for longer. In this post, I’ll walk you through what TikTok playlists are and how you can set them up on your brand’s TikTok profile. What are TikTok Playlists? The TikTok creator playlist is a feature that lets you organize your content in a way that makes it easy for your viewers to consume them. Similar to IGTV series or YouTube playlists, this feature lets your viewers access similar content in a single stream. Social media expert, Alessandro Paluzzi, provides more information on this work in a tweet. According to him, only public videos can be added to a playlist. And these playlists can be created via an option on your profile. If you have access to the TikTok playlist feature, your playlists will appear above your videos on your brand’s profile page. Your viewers can also access them by tapping on the yellow tag on any video that’s part of a playlist. Now, this begs the question.   Who can make TikTok creator playlists? At this moment, only select...

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### How to use TikTok Ads Manager and run a successful promotion strategy outline

> What TikTok Ads Manager is and how to use it. Bonus: TikTok ad best practices that you can follow to run a successful promotion campaign.

- Published: 2022-06-07
- Modified: 2023-09-19
- URL: https://sociality.io/blog/tiktok-ads-manager/
- Categories: Insights, TikTok

TikTok has become one of the most powerful social media platforms in 2022. A key reason for the platform’s success is that it’s tapping directly into one of the most cost-effective forms of social media marketing. According to Hubspot, short-form video has the highest ROI of any social media marketing strategy in 2022, prompting roughly 30% of social media managers to plan further investments into the trend. With these statistics in mind, it’s clearer than ever that TikTok marketing plays an integral role in developing a holistic social media strategy. By now, you may be wondering how to leverage this powerful platform for your own business. The first step is understanding TikTok Ads Manager, the core tool that allows marketers to create and promote ads on the app. Below, we explain what TikTok Ads Manager is and how to use TikTok Ads Manager. We also list some examples of TikTok ad best practices that you can follow to run a successful promotion campaign.   What is TikTok Ads Manager?   TikTok Ads Manager is the in-app tool that allows users to create “full-screen, sound-on” video ads that offer an unparalleled ROI. With TikTok Ads Manager, there are multiple types of TikTok ads you can run to diversify your marketing endeavors. These include:  In-feed ads: This is the most cost-effective type of TikTok ad. These appear in the native feed on users’ “For You” pages. Brand takeovers: These full-screen ads appear immediately when a user opens the TikTok app. They take...

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### How to get verified on TikTok in 2024? The essential guide

> Here is all you need to know for TikTok verification with tips on how to increase your brand’s chances of getting verified on the platform.

- Published: 2022-06-07
- Modified: 2023-12-27
- URL: https://sociality.io/blog/how-to-get-verified-on-tiktok/
- Categories: Insights, TikTok

If you use TikTok for business, you’ve definitely seen a coveted blue checkmark on a few business accounts – maybe even on your competitors’. That blue mark is the TikTok verification badge.   “But hey, isn’t that badge just a status symbol? ” You might ask. Well, it’s more than that. For instance, it’s believed that the TikTok algorithm favors content from verified accounts. So getting your brand TikTok-verified means more exposure on the platform, leading to more followers and potentially more sales. You see how getting that blue checkmark on your profile might be worth it, right? In this post, I’ll share with you what you need to know about TikTok verification including tips on how to increase your brand’s chances of getting verified on the platform. Let’s jump in. What exactly is a TikTok verified badge? A TikTok verified badge is how TikTok tells users your account is authentic. Imagine having a seal of approval directly from TikTok. Your audience can rest easy knowing your brand has been validated by the platform itself. But why is there a need for this extra layer of validation in the first place? Here’s why.   We live in an era of fan accounts and fake social media profiles. Anyone can jump on TikTok to open an account in your brand’s name in minutes. Remember Tom Cruise’s deep fake account? Being verified tells your audience who they should take seriously and curbs the spread of wrong information. Also, as I mentioned earlier,...

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### A superhuman guide to Instagram search and its hidden features

> Explore all the unique and hidden Instagram search features to help you make the most of Instagram marketing strategy.

- Published: 2022-06-07
- Modified: 2022-06-08
- URL: https://sociality.io/blog/instagram-search-features/
- Categories: Insights, Instagram

Instagram has over one billion active users who are using this platform to showcase their brands, improve sales of their business, connect with the target audience, and much more. It primarily allows sharing visual content in the form of photos, videos, and reels but it has numerous hidden search features and options that can significantly enhance your experience on this popular social media platform.   In this article, we will explore all these unique search features to help you make the most of Instagram.   What you need to know about Instagram search features Instagram search for many businesses is a place to get inspiration and discover trends. When you search for topics or accounts of your interest, Instagram sifts through millions of accounts and posts to give you what you are looking for.   Instagram uses signals to rank the search results. These signals include  Text: The text entered in the search bar is matched with hashtags, usernames, bios, places, and captions to display the most relevant result.  Activity: This is based on the accounts you follow, and the posts you engaged with to show accounts or hashtags that you follow or have viewed more times.  Popularity: The search results are also sifted based on the number of likes, shares, comments, or the number of followers for an account, place, or hashtag.   Here are some best practices for you to improve your brand’s or business’s presence in search. Since search results are matched on the basis of the text,...

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### Most liked TikToks: Top 10 viral TikTok videos of 2024

> Here is the list of top most liked Tiktoks. Uncover the top 10 type of content can succeed on this beloved social media network in 2024!

- Published: 2022-06-07
- Modified: 2023-12-27
- URL: https://sociality.io/blog/most-liked-tiktoks/
- Categories: Insights, TikTok

Imagine a room on the internet where you can express yourself freely, and your creativity has almost no limits.   TikTok is that room! While individual creators can argue that they’ve always had this level of freedom with other social media platforms, it’s not the same for businesses. Brands tend to err on the side of caution on social media, and only the few who are daring enough tend to enjoy virality. TikTok marketing makes it easier for brands to communicate with their target audience in creative new ways. But that doesn’t mean you have to rival Leonardo da Vinci to go viral on TikTok. As this list will show you, some of the most liked TikToks are just videos of people or pets doing random things, nothing extraordinary. Any type of content can succeed on this beloved social media network. What is the most liked video on TikTok in 2024? Do you want your business to hit the big time on TikTok? Then it’s time to get your creative juices flowing. To inspire you, we’ve rounded up the most popular TikTok videos so far in 2024. 1. Bella Poarch - Lip Syncing to M to the B by Millie B (61. 1 million likes, 2. 2 million comments) The most liked TikTok video is a lip-syncing video by Bella Poarch– a social media personality and singer. She recorded a TikTok of her lip-syncing and head bobbing to the popular “M to the B” song by British rapper Millie B....

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### The beginners' guide to TikTok influencer marketing strategy

> In this article, you’ll find out why your business needs a killer TikTok influencer marketing strategy and how to develop one. Let’s dive in.

- Published: 2022-06-02
- Modified: 2023-09-19
- URL: https://sociality.io/blog/tiktok-influencer-marketing/
- Categories: Insights, TikTok

If your business isn’t harnessing the power of TikTok marketing, it might be missing a trick. With over one billion monthly active users, the reach potential is astronomical. TikTok for business is now one of the most lucrative marketing tools out there. Businesses can leverage the platform to tap into new audiences, launch viral campaigns, and form deep connections with potential customers. In an age where consumers crave connection, paid ads just don’t cut it anymore. Almost half of the TikTokers are buying products from the brands they see on the platform. What does this tell us about consumers? Gone are the days of perfectly styled ads. The raw, unedited style of TikTok videos resonates with consumers who are looking for authenticity above all else. In this article, you’ll find out why your business needs a killer TikTok influencer marketing strategy and how to develop one. Let’s dive in.   What is TikTok influencer marketing? Influencers aren’t exclusive to TikTok. You can find them on every social media platform, from Instagram to YouTube. Interestingly though, TikTok boasts a higher engagement rate for influencers than YouTube and Instagram put together.   The reason behind this huge disparity seems to be the use of video content. TikTok is Gen Z’s platform of choice and, with 91% of Gen Z’ers preferring video content, it’s no surprise really that TikTok influencers engage them the most. TikTok influencer marketing is based on trust. Influencers on the platform who have gained a strong following give their...

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### How to go live on TikTok in 2024? Here are all the answers

> Interact with your audience in real-time using its TikTok Live. Here are how to use it and beneficial tips for hosting a successful stream.

- Published: 2022-06-01
- Modified: 2023-12-27
- URL: https://sociality.io/blog/how-to-go-live-on-tiktok/
- Categories: Insights, TikTok

Stronger relationships with your audience. More exposure to new followers. Truly engaging content. These are just some of the reasons why live streaming should be added to your business's social media content plans. Most social media platforms realize this and have provided you with a way to start a live broadcast with just a few clicks. TikTok is one such platform. And with over one billion monthly active users on the platform, it’s no wonder why brands (like Off-White and Walmart) and famous TikTokers (like Khaby Lame and Charlie D’Amelio) have included live streaming as part of their TikTok marketing strategy. If you use TikTok for business, you can interact with your audience in real-time using its live-streaming technology, TikTok Live. In this post, I’ll show you how to use TikTok Live and include tips for hosting a successful stream. What is TikTok Live? TikTok Live is a TikTok feature that allows brands like yours and users to interact in real-time. You’ll be able to live-stream to your audience while responding to questions and comments and even accept virtual gifts.   Think of TikTok Live as TikTok’s answer to Facebook Live, Instagram Live, and YouTube Live – a way for businesses to connect with their audience and build communities. There are however a few requirements before anyone can go live on TikTok. These requirements are: You need at least 1,000 followers to use TikTok Live. But I’ll be introducing you to a hack around this in case your TikTok account...

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### How to use TikTok for business? (+TikTok ideas)

> How to use TikTok for business pursuits? Here are the answers and some creative TikTok business ideas that marketers can use. Discover now!

- Published: 2022-05-31
- Modified: 2023-09-19
- URL: https://sociality.io/blog/tiktok-for-business/
- Categories: Insights, TikTok

Given that TikTok is a relatively new development in the world of social media marketing, many brands have a multitude of questions about the platform. What is TikTok for business and how does it work? What is a TikTok Business Account vs. a Creator Account? How can you leverage TikTok for business purposes and achieve organizational goals? Here, we provide the answers to these questions and offer guidance on how to use TikTok for business pursuits. We also list some creative TikTok business ideas that marketers can use on their accounts. What is a TikTok Business Account?   As the name suggests, TikTok Business Accounts are specifically designed for companies and brands, rather than individual creators. Because they are geared towards different goals, TikTok business accounts offer specialized features and tools that help companies create content and target audiences more effectively.   TikTok Business Accounts are different from Personal Accounts. When a new TikTok account is created, it is automatically created as a Personal Account. Under this default setting, the app assumes that the user is an individual using the platform for personal purposes (unless/until otherwise specified). The app even goes one step further for users under the age of 16, making their accounts private to ensure the security of minors.   If you’re relatively new to the world of TikTok, you might be wondering what the key differences are between TikTok Business Accounts vs. Creator Account. Again, TikTok Business Accounts are unique in that they function specifically to optimize...

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### How to monetize TikTok? Everything about TikTok Creator Fund

> Explore all things about TikTok Creator Fund and weigh up whether it’s actually a viable way for businesses to monetize TikTok.

- Published: 2022-05-19
- Modified: 2023-09-19
- URL: https://sociality.io/blog/tiktok-creator-fund/
- Categories: Insights, TikTok

Do you use TikTok for business? You’re not alone. TikTok marketing has become one of the most popular tools for brands to promote their products or services and raise brand awareness. TikTok caused a huge stir when it launched its Creator Fund in March 2021. The $200 million Creator Fund was, according to TikTok, a way for creators to make money for the content they post on the platform. A reward system of sorts for creating excellent content. $200 million dollars may sound like big money, but is it really as lucrative as it sounds? Not according to some creators. They claim the income from the Creator Fund is unpredictable and nowhere near a full-time income. While a lucky few have managed to earn big through the fund (we’re looking at you @bellapoarch! ), the majority are earning a much more humble sum. Originally intended as a reward scheme, the TikTok Creator fund has generated some controversy. With creators and influencers using the platform to criticize the fund for underpaying TikTokers, we decided to investigate. What exactly is the TikTok Creator Fund? Is it really worth the hype?   In this article, we explore all things Creator Fund and weigh up whether it’s actually a viable way for businesses to monetize TikTok.   Bella Poarch is one of TikTok’s biggest earners. How to monetize TikTok TikTok is on its way to reaching 1. 5 billion global users in 2022. With such an enormous audience, there are several ways that businesses...

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### Beyond Beta April 2022 at Sociality.io

> So much happens in April - so many magics ✨ Here is what has bloomed in Sociality.io April 2022. Enjoy reading!

- Published: 2022-05-12
- Modified: 2022-05-10
- URL: https://sociality.io/blog/beyond-beta-april-2022-at-sociality-io/
- Categories: Beyond beta, Product

Let's start with a question: Do you believe in magic? So much happens in April - so many magics We can say that it is because of the nature of the month It is believed that the month of April gets its name from the Latin - the verb aperire, which means to bloom or open Throughout history, “April” hosted many important developments, births, and blooms. Such as the first YouTube video, the birth of Leonardo Da Vinci, and the bloom of the daisies. Here is what has bloomed in Sociality. io in April As we promised: New reports will be “public beta” soon As you may remember from Beyond Beta February, we promised to update our social media reports. We are now so close to the conclusion for that update. Our new reports will be in public beta in May. Hold on! Okay, but what does it mean, and what is waiting for you? We aim to allow you to experience more comprehensive but direct-to-point representations of the social media reports. We hope these unique and fresh look for reports will enable you to uncover meaningful insights that contribute to more successful social media marketing campaigns Closed beta: TikTok reports After such a long and rough journey, we are glad to announce that new TikTok reports began to be tested with a group of users While TikTok was rising so quickly, we enjoyed being the ones who jumped on the train Our primary aim is to assist you in understanding...

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### How to include your social media activities in your business continuity plan?

> How can social media prevent company from a catastrophe? Answer is implementing social media activities in business continuity plan.

- Published: 2022-05-10
- Modified: 2022-05-20
- URL: https://sociality.io/blog/social-media-activities-in-business-continuity-plan/
- Categories: Insights, Social media marketing, Tips/How to

With numerous threats lurking for unaware entrepreneurs, it is never too early to start thinking about the best ways to keep your company safe. Whether you run a small enterprise or are a part of an enormous corporation, you need to find practical solutions to keep your business afloat. Drafting emergency operation plans and tackling other facets of the business continuity plan before anything happens to your organization is crucial, especially today. However, there is much more to it than just opting for the complete business continuity management software and investing in cybersecurity. You need to protect all elements of your business, which social media might help you achieve. As more and more companies rely on social media to connect with their customers, sites like Facebook and Twitter start playing more significant roles in their policies regarding handling a crisis. How can social media prevent your company from a catastrophe? The answer to this question lies in successfully implementing social media activities in your business continuity plan. Here is how you can do that. Make social media your backup communication channels As the genesis of social media platforms has remarkably improved the flow of information, it is hardly surprising that they have become significant communication hubs. These virtual environments make sharing the latest news and developments with a broad audience extremely straightforward, which is especially beneficial for businesses. Related article: Sharing our top-secret new social media platforms By implementing your social media channels into your business continuity plan, you ensure...

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### An ultimate guide to Facebook audience insights. Beginners start here

> Here is how to use Facebook Audience Insights to pull intriguing data about your Facebook audience, even as a beginner.

- Published: 2022-05-10
- Modified: 2022-05-09
- URL: https://sociality.io/blog/facebook-audience-insights/
- Categories: Facebook, Insights

The average modern person is exposed to so much content every day. Couple that with our short attention span on the internet, and that just spells "hard work" for you as a marketer. You have to stand out and pique their interest real quick. This is why you have to understand your audience. But the multitude of Facebook users leaves you with no option but to use a tool to get detailed information about your audience. One such tool is Facebook Audience Insights, and this post will show you how to use this tool to pull intriguing data about your Facebook audience, even as a beginner. What is Facebook Audience Insight? In Facebook's words, "Facebook Audience Insights gives you aggregated information about two groups of people – people connected to your Page and people on Facebook – so you can create content that resonates and easily find more people like the ones in your current audience. " Related article: Social media trending content ideas – The ultimate list It is a free native tool in Facebook's business suite insights that provides resourceful data about your audience across both Facebook and Instagram at the same time. It provides audience insights on page likes (for Facebook pages), page followers (for Instagram), gender, age, top cities, and interests of your current audience and potential audience. The tool used to be hosted on the audience insight section of Ads manager before Facebook shut it down on July 1, 2021, and created a similar tool...

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### How to write good TikTok caption? (+ Inspiring ideas)

> All you need is for writing good TikTok captions and descriptions: Essential elements, practical tips, inspiring caption ideas, and more.

- Published: 2022-05-05
- Modified: 2023-09-19
- URL: https://sociality.io/blog/tiktok-caption/
- Categories: Insights, TikTok

Whether you find it entertaining or not, TikTok is here to stay. Reaching over 1 billion active users, TikTok has become one of the fastest-growing platforms among Gen Z and millennials for creating and sharing short-form mobile videos that can be 15 seconds to 10 minutes long.   Although it may appear that TikTok is for lip-syncs and dance or hashtag challenges, businesses are finding success on this platform. With the addition of TikTok Shopping, the potential for social commerce is bound to grow. Successful players have experimented with trending hashtags, topics, sounds, filters, and live streams to create engaging videos representing their brand personality.   This article will take you through practical tips for writing good TikTok captions and descriptions to help your audiences find and understand you easily.   Essential elements of a TikTok video  A TikTok video becomes what it is after the creative addition of look and feel, sounds, and more. Here are some critical elements of a TikTok video.   Framing: TikTok is all about vertical video experience and that is why you need to be considerate of framing and spacing when recording a video. Like any other video, a strong start can capture your audience’s interest. Structure: The videos highlight the importance of storytelling—be it a day in the life, beauty or cooking tutorial, or a DIY project, there should be a compelling story to share with a beginning and an end.   Sound: TikTok has an expansive library of sounds and songs. You...

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### Deep dive: Analytics module

> Discover the key features and capabilities available in the Sociality.io Analytics module. Uncover the details of social media analytics.

- Published: 2022-05-01
- Modified: 2022-08-19
- URL: https://sociality.io/blog/deep-dive-analytics-module/
- Categories: Deep dive, Product

Welcome! Meet Sociality. io, your social media management tool.   Get to know the basics of setting up your new account. This guide will introduce you to the Analytics module and will show you how to use our analytics reporting tool and find meaning in data scattered across all social media channels. The Analytics module allows teams of different sizes to track KPIs in one dashboard and prepare analytics reports in minutes.   Sociality. io Analytics supports TikTok, Instagram Business, Facebook Business, LinkedIn Business, YouTube, and Twitter. Thus, the performance metrics vary depending on the platform.   Have questions but no time to read this guide? Book a 1-on-1 personalized onboarding meeting to see how you can use Sociality. io to troubleshoot your team's difficulties. This Deep Dive introduces the key features and capabilities available in the Analytics module.   You'll gain a working knowledge of how to generate reports, navigate the Analytics module, and onboard your entire team to the new toolsets. About this guide: Quickly generate social media analytics reports.  See how easy it is to navigate the Analytics module.  Schedule automatic reports to save your team’s time.   Quick guide for the Sociality. io Analytics module To learn how to connect your social media profiles, please read this guide first: how to connect pages.   How to create social media analytics reports? The process of creating social media analytics reports is straightforward:  Select social media platformSelect the required set of performance metrics (all, engagement, video) Select the date...

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### Deep dive: Competitor Analysis module

> This Deep Dive introduces the key features and capabilities available in the Sociality.io Competitor Analysis module. Uncover the details!

- Published: 2022-05-01
- Modified: 2023-02-10
- URL: https://sociality.io/blog/deep-dive-competitor-analysis-module/
- Categories: Deep dive, Product

Welcome! Meet Sociality. io, your social media management tool.   Get to know the basics of setting up your new account. This guide will introduce you to the Competitor Analysis module and show you how to add competitors’ accounts, automatic schedule reports, and discover what works for your audience.   Have questions but no time to read this guide? Book a 1-one-1 personalized onboarding meeting to see how you can use Sociality. io to troubleshoot your team’s problems. This Deep Dive introduces the key features and capabilities available in the Competitor Analysis module. You will gain a working knowledge of how to generate competitor analysis reports and see how easy it is to onboard your entire team to the new toolsets.   About this guide: Quickly generate competitor analysis reports.  See how easy it is to navigate the Competitor Analysis module.  Schedule automatic reports to save your team’s time.   A quick guide to using the Sociality. io Competitor Analysis module  To learn how to connect competitors' profiles, please read this guide first: How to add a competitor?   The Sociality. io Competitor Analysis module gathers only publicly available data and supports Facebook, Instagram Business, Twitter, and YouTube. Thus, the performance metrics vary depending on the platform.   Historical data When your competitor page was added to our pool for the first time, the system begins to track the metrics from the time pages are added. Especially for the number of followers of the pages, the system saves the number...

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### Deep dive: Engage module

> Discover the key features and capabilities available in the Sociality.io Engage module. Uncover the details about social media engagement!

- Published: 2022-05-01
- Modified: 2022-05-28
- URL: https://sociality.io/blog/deep-dive-engage-module/
- Categories: Deep dive, Product

Welcome! Meet Sociality. io, your social media management tool.   Get to know the basics of setting up your new account. This guide will introduce you to the Engage module and show you how to bring scalability and an efficient process to managing social media engagement. Work together as a team inside one central hub to manage all comments, messages, mentions, and replies.   We empowered our Engage module with CRM-like features that allow teams to measure team performance metrics, assign conversation owners, reply with templates, and so much more.   Facebook: Direct messages, post comments, dark post comments, visitor posts. Instagram: Comments, ad comments, mentioned media, mentioned comments. LinkedIn: Comments. Twitter: Mentions, direct messages, replies.   YouTube: Comments.   Have questions but no time to read this guide? Book a 1-on-1 personalized onboarding meeting to see how you can use Sociality. io to troubleshoot your team’s problems.   This Deep Dive introduces the key features and capabilities available in the Engage module.   You will gain a working knowledge of how to set up collaboration processes, generate performance metrics and navigate the dashboard to onboard your entire team to the new toolsets.   About this guide: See how easy it is to navigate the Engage module.  Generate team performance reports  A quick guide to using the Sociality. io Engage module  To learn how to invite your team members and manage their access permissions, read this guide: How to invite users to your team After you have successfully invited your...

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### Deep dive: Listen module

> This Deep Dive introduces the key features and capabilities that are available in the Sociality.io listen module. Uncover the details now!

- Published: 2022-05-01
- Modified: 2022-05-28
- URL: https://sociality.io/blog/deep-dive-listen-module/
- Categories: Deep dive, Product

Welcome! Meet Sociality. io, your social media management tool.   Get to know the basics of setting up your new account. This guide will introduce you to the Listen module and show you how to monitor and track your brands’ and competitors’ insights. Conduct social listening at scale by tracking conversations around essential keywords to uncover consumers' sentiments and your real brand health. Sociality. io gathers social listening data from Twitter, Instagram, Blogs, News, and the Web all in one place for effective team collaboration.   Twitter: Twitter keywords and hashtags Instagram: Hashtag based Blog, news, and web: keywords  Have questions but no time to read this guide? Book a 1-on-1 personalized onboarding meeting to see how you can use Sociality. io to solve your team's pain points.   This Deep Dive introduces the key features and capabilities available in the Listen module.   You will gain a working knowledge of how to generate a social listening report, navigate the Listen module dashboard, and onboard your entire team to the new toolsets. About this guide: Quickly generate and automate social listening reports.  See how easy it is to navigate the Listen module.  Uncover automatic sentiment analysis for all conversations happening around targeted keywords.   A quick guide to using the Sociality. io Listen module To learn, add a listening topic: How to create listening topics? After you’ve successfully created listening topics, you can access the data of the keywords/ topics you defined in the account settings panel-from social media, news,...

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### Deep dive: Publish module

> This Deep Dive is an introduction to the key features and capabilities available in the Sociality.io publish module. Uncover the details now!

- Published: 2022-05-01
- Modified: 2022-05-28
- URL: https://sociality.io/blog/deep-dive-publish-module/
- Categories: Deep dive, Product

Welcome! Meet Sociality. io, your social media management tool.   Get to know the basics of setting up your new account. This guide will introduce you to Publish module dashboard and show you how to connect and authenticate your social media profiles, invite team members and stakeholders, and much more.   Have questions but no time to read this guide? Book a 1-on-1 personalized onboarding meeting to see how you can use Sociality. io to troubleshoot your team's difficulties. This Deep Dive is an introduction to the key features and capabilities available in the Publish module. You will gain a working knowledge of how to publish content from start to finish and see how easy it is to onboard your entire team to the new toolsets. About this guide: See how easy it is to navigate the Publish module. Discover how to manage and publish social media content. Organize approval workflows for the entire team. A quick guide to using the Sociality. io Publish module  Calendar To meet your team's needs, our calendar is available in week, month, and agenda views. You can easily switch between tabs to visualize all of your content’s statuses, scheduled times, and dates, as well as internal notes from your team. Content status Use status colors to navigate content statuses. Published: content has been published.  Processing: content is being processed by our system. Scheduled: content is scheduled and will be published at the indicated time.  Needs Approval: content requires approval.  Error: content cannot be published...

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### How does the TikTok algorithm work and how to get on the TikTok fyp?

> Here is how TikTok algorithm works and how social media agencies or businesses can land their clients’ content on the TikTok For You Page.

- Published: 2022-04-28
- Modified: 2023-09-19
- URL: https://sociality.io/blog/tiktok-algorithm/
- Categories: Insights, TikTok

Since it burst onto the scene in 2016, TikTok has soared in popularity. It now boasts the highest social media engagement rates per post and a staggering 1 billion monthly active users. TikTok may be a global phenomenon, but it doesn’t give much away when it comes to user statistics or how the algorithm actually works.   In response to questions about the algorithm, TikTok responded: “The system recommends content by ranking videos based on a combination of factors — starting from interests you express as a new user and adjusting for things you indicate you’re not interested in, too. ” In this article, we explore how the TikTok algorithm works and how social media agencies or businesses can land their clients’ content on the TikTok For You Page (FYP). How does the TikTok Algorithm work? At its core, the TikTok algorithm serves users content that it believes the user wants. It will categorize the content based on the type of user it believes will be interested in the content. Content with the most mass appeal will be served to larger audiences. In order to establish what type of content users want, it considers a range of factors. Those factors include: Engagement: According to the algorithm, videos with high engagement in terms of Likes, Comments, Shares, Rewatches, Duets, and Completions have mass appeal and can be served to a larger population of users. TikTok has indicated that user activity, especially Completion data, has a stronger impact on the content it...

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### TikTok Ads: Examples and best practices

> Here is everything you need to know about TikTok ad formats, TikTok Ads examples and TikTok advertising best practices

- Published: 2022-04-26
- Modified: 2023-09-20
- URL: https://sociality.io/blog/tiktok-ads-examples/
- Categories: Insights, TikTok

With more than 1 billion active users, TikTok has quickly become one of the most powerful social media platforms on the market. The short-form video app is even poised to surpass both Twitter and Snapchat in ad revenue in 2022, with its earnings projected to reach $11 billion. As a result, there’s never been a better time to explore the art of TikTok advertising. Here is everything you need to know about TikTok ad formats, TikTok Ads examples and TikTok advertising best practices. What is TikTok Ads? TikTok Ads (also known as TikTok Ads Manager) is the portal through which users can post and oversee their advertisements on the app. From learning how to set up a TikTok ad campaign to targeting, management and insight reports, TikTok Ads has all the tools businesses need to effectively reach customers. Here companies can experiment with a variety of TikTok Ads formats including: In-feed ads: This is the most cost-effective form of TikTok advertising. These ads appear seamlessly on users’ “For You” pages. Brand takeovers: These full-screen display ads display for a couple of seconds immediately when a user opens the app.  Branded hashtag challenge: A trend in which a TikTok user shares an original clip where he/she dances to audio, inspiring others to mimic the video themselves. Brands often use this trend-oriented approach in accessing audiences and sometimes include a shopping component. Branded lenses: These TikTok ads appear in the app’s more creative and AR-based spaces. TikTok Ads examples Many companies have...

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### What happens when you hide a comment on Facebook?

> Closer look at what to do about negative comments on Facebook and what happens if you decide to hide them.

- Published: 2022-04-19
- Modified: 2022-04-25
- URL: https://sociality.io/blog/how-to-hide-comments-on-facebook/
- Categories: Facebook, Insights

Comments from users on business pages on social media are critical and say a lot about brand perception. Unfortunately (or fortunately), no one is immune to negative comments and feedback on your posts. In this article, we'll take a closer look at what to do about negative comments on Facebook and what happens if you decide to hide them.   Best practices on hiding comments on Facebook There is no correct recipe on whether you should hide or keep negative comments. Although, some teams create corporate guidelines on how to handle specific cases that require a thoughtful and considerate response. In general, the final decision will vary from case to case.   Some social media marketers believe that hiding negative comments create an illusion of a perfect brand reputation without a single complaint or spam. Others believe that negative comments are inevitable and don’t hurt the company’s bottom line. So, regardless of the number of complaints, they continue to operate as usual without even addressing the issues. The final decision depends on the overall company branding and its identity.   However, removing comments that cause ethnic disputes, offend others, create conflicts, etc — is a good practice. Although on social media it is common for people to start arguing with each other, it is important to navigate those conversations to avoid being associated with either part of the conflict unrelated to your business.   Here is a shortlist of negative comments that should be hidden: Spam links Insults and inappropriate comments Comments...

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### How to find YouTube comments history? Troubleshooting most common problems

> Discover the important aspects of YouTube comments, some of the most common issues people have with it, and step-by-step solutions.

- Published: 2022-04-14
- Modified: 2022-04-25
- URL: https://sociality.io/blog/youtube-comments/
- Categories: Insights, YouTube

YouTube comments have become an undividable part of video content consumption. Not only do they bridge the gap between users and creators, giving feedback to the latter, but they also play a crucial role in how the platform’s algorithm sees and promotes your content. In this article, we will walk you through the important aspects of YouTube comments. Given the importance of this feature, we analyzed some of the most common issues people have with it and came up with step-by-step solutions. Let’s start from the basics of Youtube comments YouTube comments bring a huge impact on a video's reach. The number of comments under a video indicates to the algorithm that it is interesting no matter the sentiment. Whether a video generates thousands of negative or positive comments — the reach improves. In cases when a creator wants to avoid negative feedback, he can close the comments section under his video. Moreover, some types of content, like videos for kids, have the feature disabled by default as it is YouTube’s policy to safeguard children. For your convenience, we divided the article into three main sections so you can easily navigate to whichever problem you face: How to turn on comments for the entire channel?  How to turn on comments for a specific video?  How to manage comments from a phone? How to turn on comments for the entire channel  Step 1: YouTube Studio  YouTube Studio is a place where you can manage your channel. Locate “Your Videos”. You’ll be...

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### How to create engaging short videos for social media?

> When it comes to social media, the short video content is the winning one. Brands are emphasizing the importance of videos in marketing.

- Published: 2022-04-11
- Modified: 2022-10-05
- URL: https://sociality.io/blog/how-to-create-engaging-short-videos/
- Categories: Insights, Social media marketing

In 1996 Bill Gates said a famous quote: “Content is a king,” describing the future of the internet. In 2022 we can paraphrase him with the “Video content is a king” quote according to fresh statistics from Wyzowl: 86% of businesses use video as a marketing tool. 92% of marketers value social media videos as an ‘important part’ of their marketing strategy. 87% of marketers say video has increased traffic. 86% of marketers say video has helped them generate leads. 81% of marketers say video has increased sales. This article aims to equip digital marketers with pro tips on making social media videos for business. Our guide will help you to boost visual engagement to the next level:  Create a social media video strategy Creating video content is not as hard as it may seem. First, you need to set the goals you want to achieve with the video content. Define your projects, products, or services that are important for you to promote. Set realistic goals and the purpose of the video.  Identify your target audiences, their needs, and what kind of social media platform they use. List your inspirations, ideas, and tips to make your video more attractive to your community. How to start the video? The web is full of distractions, and the user’s attention is a new currency. That’s why the very first 3 seconds of the video are important. You have to catch and hold the viewer's attention in those seconds. So, keep your introduction short,...

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### Beyond Beta March 2022 at Sociality.io

> In Sociality.io March 2022 Beyond Beta, we shared the things we have accomplished to serve the best possible social media management tool.

- Published: 2022-04-07
- Modified: 2022-04-05
- URL: https://sociality.io/blog/beyond-beta-march-2022-at-sociality-io/
- Categories: Beyond beta, Product

March: What a soup March was really interesting. There were tons of interesting days to celebrate - most interestingly from Barbie Day to Napping Day Our team was also celebrating things by working hard to deliver the best possible tool you deserve Well, as people who love to celebrate things you may want to check the special days, too   Here is our March summary Happy birthday Altynai Speaking of celebrating things, we can not skip Altynai’s birthday As we have introduced before, Altynai is our Marketing Manager and we have celebrated her birthday Wishing her a great birthday and a memorable year. May this year be the start of a chapter filled with the best luck, good health, and much happiness. From all of us Are we being too much We are working on our new website pages, which will be live soon!  Our blood, sweat, and tears were put into this release. Yet, when we take a step back and glance at what we are accomplishing, it is impossible to be in tears... We are looking forward to sharing with you guys Stay tuned. See you on more dynamic, colorful, and unique pages In case you want to be featured as one of our case studies, just let us know! We are glad to have you there Strengthen your team spirit with the team performance report Grapple with overflowing social engagement? Buried under tons of notifications for digging for important messages? Battle to collaborate as a team? No worries! It...

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### How to repost an Instagram post? 4 solutions with simple steps to follow

> Here are 4 solutions with simple steps to repost an Instagram post. Discover the acceptable ways of using others' content to your advantage.

- Published: 2022-04-07
- Modified: 2022-04-19
- URL: https://sociality.io/blog/how-to-repost-an-instagram-post/
- Categories: Insights, Instagram

Using the right momentum is a clue to succeed on social media and, in particular, on Instagram. Reposting on Instagram allows you to redirect your targeted audience from a high-performing post to your brand’s page. However, sharing one's content has always been challenging on Instagram, which doesn't provide a native tool for reposting straight from the app/platform. Hence, we will walk you through some acceptable ways of using others' content to your advantage. In addition we’ll shed light on the profound meaning behind the reposting tactic. Disclaimer: Before you repost, always make sure that the content owner doesn't mind that you feature his/her post in your feed. To avoid an infringement of the copyright, you should request permission from the original posters or credit them. As long as you give credit to the person who originally posted a particular content, reposting is legal. This is why most third-party apps automatically display the username of a person to whom the post belongs.   How to repost Instagram posts using a screenshot? Find a post that you would like to reshare and make a screenshot of that post. Open Instagram homepage and tap the new post button (the plus icon in the top right of your screen). Select “Post” from the offered format categories provided below. Resize the screenshot and click “Next”. Apply a filter effect of your choice. Add citation if you wish and credit the original author by typing @ + username.  You can additionally tag the original poster by...

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### Alert! New Instagram chat features you've probably missed

> To the curious Instagram users who slept under a rock for the past year, we’ve compiled a list of Instagram chat features you can benefit!

- Published: 2022-04-05
- Modified: 2022-04-05
- URL: https://sociality.io/blog/instagram-chat-features/
- Categories: Insights, Instagram

Instagram continuously improves Instagram chat features. For the majority of social media marketers such improvements go by unnoticed as the usually direct messages and content engagement is managed through social media management tools.   To all the curious Instagram users who slept under a rock for the past year, we’ve compiled a list of Instagram chat features you can implement to personalize your communication channels with social communities, audiences and clients.   9 new Instagram chat features Over the past year, Instagram has changed the way people use DMs, borrowing features from Snapchat, TikTok, and Messenger. Here are the new features making waves on Instagram in 2022. 1. Chat theme and accent colors of Instagram DMs In the past, you could only switch between light and dark modes, depending on your device’s settings. But now, you can choose stock images and eye-catching gradients as your Instagram chat theme.   Note that every change you make to the DM themes affects only your private messaging thread with one user, meaning that you can customize every DM interface to your liking.   Source: https://www. adweek. com/social-marketing/instagram-how-to-use-the-space-jam-a-new-legacy-chat-theme/ How to change Instagram chat color Open the Instagram app. Go to your DM section. Open any chat by clicking on the person’s name. Tap on the “Theme” option and choose the one you prefer. Tap on your preference and watch the background and color scheme change. If you cannot access the theme option, update your app to the latest version and try these steps again....

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### Strengthen your team spirit with team performance report (Yep, it is live 🔥)

> Having troubles? No worries! It is our pleasure to assist you 🤟🏻We are thrilled to announce that the team performance report is live now!

- Published: 2022-03-30
- Modified: 2022-04-25
- URL: https://sociality.io/blog/team-performance-reports/
- Categories: New features, Product

Grapple with overflowing social engagement? Buried under tons of notifications for digging for important messages? Battle to collaborate as a team? No worries! It is our pleasure to assist you in that journey We are thrilled to announce that “team performance report” is live now! Includes but not limited to ⤵ Unlock the power in your data with customer support metrics Customer support matters at every customer touchpoint. We have developed a new set of metrics to help you keep tabs on where you are now, where you’re doing well with customers and how you need to enhance. Now you will be able to specify improvement areas, understand capacity utilization, and set up straightforward and measurable customer support goals Monitor your team performance and gain actionable insights Ready to gain powerful insights into your team’s overall progress in one report? You better be The team performance report is the best place to monitor your team productivity, specify when your team is overloaded, and help you make the right decisions to best serve your audience. Enjoy the team performance reports. Now you can figure out and see all of them in one report! Lead the conversations with conversation activities insights Timing and efficient planning is core to boosting social media engagement By working on the inputs you derive from team performance reports’ conversation activities metrics, you will be better equipped to deliver remarkable engagement leading to a satisfied audience, greater loyalty, and a positive brand reputation  It is showtime! Analyze and work on...

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### How to go live on Instagram? Secrets on successful Instagram live

> Step-by-step process of how to go live on Instagram and you helpful tips to ensure you get the best out of every live event.

- Published: 2022-03-29
- Modified: 2023-02-18
- URL: https://sociality.io/blog/how-to-go-live-on-instagram/
- Categories: Insights, Instagram

People love watching videos. They would rather watch a video about a product or service than read about it, and Instagram live presents a perfect opportunity to leverage this human trait for the benefit of your business. With Instagram live, everything happens in real-time. While this is ideal for authenticity and showing the human side of your brand, it also means that there are no retakes and you have to get it right as soon as you hit the live button. This article takes you through a step-by-step process of how to go live on Instagram and gives you helpful tips to ensure you get the best out of every live event, both for your brand and audience. Why Instagram lives should be part of your content strategy Statistics say one more one million people watch Instagram live in a day, so it's not a question of whether your audience would be interested or not (statistics already answer that). All you need to focus on is how to deliver high quality live that interests and engages your audience. Speaking of engagements, IG lives help with that.   When you go live, your audience knows whatever they are watching is happening in real-time and this can encourage them to engage with your content, because they know they are being heard. It's like having a conversation with a friend, where it's not only you doing the talking, they are also allowed to share their opinions. Once you start a live, Instagram immediately...

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### How to make Reels on Instagram: Everything marketers should know

> Explore how to make Reels on Instagram for your brand. We also discuss core features that make Reels an exceptional addition to Instagram.

- Published: 2022-03-24
- Modified: 2022-04-19
- URL: https://sociality.io/blog/how-to-make-reels-on-instagram/
- Categories: Insights, Instagram

Over the past few years, Instagram has become a staple of social media marketing, cementing its place as the go-to platform for influencers and brands.   With features like Stories, IGTV, and Posts, brands and individuals can share personalized content with their followers, especially Gen Z and millennials. However, TikTok’s meteoric rise has motivated Instagram to tap into the reels feature, culminating in the hybrid Instagram Reels. In this article, we explore how to make Reels on Instagram for your brand. We also discuss core features that make Reels an exceptional addition to Instagram. What are Instagram Reels? Instagram Reels refer to a form of video content that follows the same working principle as TikTok videos.   The Instagram team (now under the parent company, Meta) started working on Reels in Brazil in 2019. Although some experts believe that Reels came into existence to rival TikTok’s dominance, Instagram maintains that the feature is a unique project. According to Target Market, over 37% of Instagram users use Reels. Data from this report also shows that over 30% of the audience demographics are between 18 and 24 years old. How long can Instagram Reels be? Initially, Instagram limited the durations for Reels to 15 seconds but eventually extended the duration to 30 seconds. Currently, you can upload 60-second videos to your reels. Unlike Stories, Reels won't disappear after 24 hours, which makes it a perfect content format for brands seeking to expand their audience through the use of engaging content. 8 features...

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### TikTok vs Instagram Reels and how they've changed social media marketing

> Discover the main differences, the influence, and many other details that will enlighten you on TikTok vs IG Reels on social media marketing.

- Published: 2022-03-22
- Modified: 2023-10-19
- URL: https://sociality.io/blog/tiktok-vs-ig-reels/
- Categories: Insights, Instagram, TikTok

TikTok, the global social media phenomenon, is not slowing down. Starting as yet another Gen Z trend, it has quickly established itself as one of the main social networking services among people of all demographics. In fact, according to Cloudflare Radar insight, in 2021, TikTok surpassed all the other web giants like Google or Facebook and became the world’s most popular web domain. Thus, it’s only logical that other brands and developers are trying to discover and duplicate the secret of the Chinese sensation. Instagram Reels is one of the industry’s responses to the rise of the new, powerful player. Considering its striking similarities to TikTok, it’s clear that Instagram won’t give up its users without a fight. And while it leaves people with a dilemma of which one they should use for their individual purposes (from entertainment to content creation to activism), it also creates a whole new challenge for marketers. Whether you like it or not, social media presence is as essential for success in today’s digitized world as a reliable payment system for your business in the retail industry or high quality of customer service. Noticing the slight differences between the platforms and understanding their impact on the industry is essential to developing a truly effective digital marketing strategy.   It doesn’t matter if you’re a business owner, a freelance marketer, or a social media manager – you can join us as we go through the details below. The phenomenon of TikTok Let’s start with the basics....

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### Top 6 LinkedIn features to boost lead generation. Don’t miss out. 

> We saved you time and compiled a digest of 6 Linkedin features that deserve your attention. Here 6 LinkedIn features to boost lead generation.

- Published: 2022-03-15
- Modified: 2022-04-19
- URL: https://sociality.io/blog/top-linkedin-features-to-boost-lead-generation/
- Categories: Insights, LinkedIn, Social media marketing

Linkedin harbors many beneficial features that can help your business. It is an ultimate social media platform where sales professionals can find the perfect prospects to convert potential customers into leads. Yet, finding leads requires exploring Linkedin’s options and customization. We saved you time and compiled a digest of 6 Linkedin features that deserve your attention. Explore LinkedIn paid plans  It’s worth it. Linkedin divided Premium plans into four sections: career, business, hiring, and sales.  Premium CareerPremium BusinessPremium Recruiter LiteSales NavigatorCoreSales NavigatorAdvancedSales NavigatorAdvanced PlusAccess to LinkedIn subscriptionsJob seeker, LinkedIn Learning access  Extended Network AccessUnlimited search, Saved searches, Who's viewed your profile in the past 90 daysReach outInMail5/Month15/Month30/Month50/Month50/Month50/MonthFind the right peopleAdvanced search, sales spotlights   Prioritize and qualifyLead and account recommendations, sales preferences   Integrate with your sales toolsSNAP, Outlook web integration, Sales Navigator mobile app   (SNAP for Advanced and Advanced Plus only)(SNAP for Advanced and Advanced Plus only)Keep track of people and companiesSaved leads/accounts, Custom lists, Alerts, Notes   Buyer Interest alerts for Advanced and Advanced Plus onlyBuyer Interest alerts for Advanced and Advanced Plus onlyEngage with your prospects and customers using your team's networkTeamLink, TeamLink Extend    Advanced outreach - Package content and track engagementSmart Links    Administrative tools/ReportingUsage Reporting, Account Center    Centralized billing for contracts sold through LinkedIn corporate salesVolume and multi year discounts, invoicing, dedicated relationship manager    Enterprise toolsSSO, Employee Data Integration    CRM SyncAuto-Save, Activity Writeback, & ROI Reporting for Salesforce and Microsoft Dynamics 365 Sales     Advanced CRM integrationsData Validation & Contact Creation for Salesforce and Microsoft Dynamics 365 Sales     Payment  Monthly/Annually $29. 99/ $239. 88$47. 99/ $575. 88$119. 99/ $1199. 40$99. 99/ $960$159/...

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### Beyond Beta February 2022 at Sociality.io

> In Sociality.io February 2022 Beyond Beta, we wanted to share is the things we have done for a peaceful world!

- Published: 2022-03-10
- Modified: 2022-04-05
- URL: https://sociality.io/blog/beyond-beta-february-2022-at-sociality-io/
- Categories: Beyond beta, Product

Peace is always beautiful Unfortunately, February of 2022 became a pivoting point in human history and involved shocking and unprecedented events that shook the whole world. Glory to Ukraine! During these hard times as a team, we did our best to follow our mission and have exciting features to share. As Eleanor Roosevelt said “It isn’t enough to talk about peace. One must believe in it. And it isn’t enough to believe in it. One must work at it. ” All we can do is to be working harder for a peaceful world!   Here is our Sociality. io February 2022 summary... Sociality. io and TikTok integration soon There are many different answers when you ask “why use TikTok for your business? ” However, after some point, all answers lead in one direction: to grab the attention of your audience. When that is the case, we decided to jump onto the train and started to work for integration with TikTok Without giving you many tips, I can assure you that this integration will bring a new approach to your use of TikTok for your business New team performance reports on the way Social media engagement reports are expanding, so that you’ll be able to make smarter decisions and evaluate your teams’ performance. We’ve completely re-developed our Engage Module’s backend and frontend to collect more data and visualize it to provide actionable metrics Stay tuned! You’ll see graphs and metrics such as the busiest time for conversations, new vs. replied conversations...

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### Bringing light to the mystery of social media metrics (+Automation tips)

> Almost everyone uses social media, but not everyone understands a world of social data that hides behind -- called "social media metrics".

- Published: 2022-03-01
- Modified: 2022-06-14
- URL: https://sociality.io/blog/social-media-metrics/
- Categories: Insights, Social media marketing

Although almost everyone uses social media platforms, not everyone understands a world of social data that hides behind posts, videos, comments, and search bars. This data is split into various categories called "social media metrics". Let's breach the gap and logically connect things. What are social media metrics? Social media metrics refer to data that measures the impact of your social media activity on your marketing performance. The metrics provide meaningful information and help you direct your marketing department and the business to its objectives. They help identify how successfully you are running social media campaigns and where you should modify them. Moreover, in order to achieve a particular social media goal, a related metric helps determine your social strategy and further actions.   Usually, social media metrics fall into the category of vanity metrics, and thus are often overlooked. Many times C-level management is not interested in followers count or recent campaigns’ cost per click. However, it is possible to intelligently analyze metrics’ correlation and causation with the bottom line and discover the ones that actually drive business results.   Related article: Introducing a better way to prepare and explain social media reports to c-levels What role metrics play in your business?   In essence, metrics turn large data into well-formulated statements. Thus, you have a systematic and defined way of collecting and analyzing all sorts of information and gaining value from it. Note, that having a clear picture of what result you want to end up with is...

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### How to use Twitter advanced search for social media marketers

> This guide shows you how to make the most of Advanced Search options on Twitter and 13 ways to hone your marketing strategy with them.

- Published: 2022-02-22
- Modified: 2022-04-01
- URL: https://sociality.io/blog/twitter-advanced-search-for-social-media-marketers/
- Categories: Insights, Twitter

Twitter is a powerful search engine that can provide your brands with important insights — if you know how to use it. With the Advanced Search tools available on Twitter, you can comb through the thousands of tweets sent to the platform every day to find the most relevant ones to your business and customers.   Social media marketers and small business owners can benefit from Twitter’s Advanced Search by finding new customers, exploring content ideas, narrowing tweets down to geographic locations, and much more. This guide shows you how to make the most of Advanced Search options on Twitter and provides 13 ways to hone your marketing strategy with these options.   The Basics: How to do Advanced Search on Twitter You can only access Twitter’s Advanced Search function on a web browser; the mobile app doesn’t support it. Advanced Search isn’t readily apparent on Twitter but there are two ways you can find it: Go directly to twitter. com/search-advancedType your query into the Twitter search bar on the home page and hit enter (don’t select any suggested options that populate as you type). Then select “Advanced Search” on the right side under “Search filters. ”  The Twitter Advanced Search menu has several search options, grouped under these categories: WordsAccountsFiltersEngagementDates  Let’s break down each one.   Words All of these words: See all tweets that contain the words you enter, in no particular order. Separate phrases with quotation marks. This exact phrase: Enter just one phrase for best results....

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### How to run sentiment analysis on Instagram to evaluate brand health?

> Discover how to measure the emotions behind every conversation about your brand online with sentiment analysis on Instagram.

- Published: 2022-02-15
- Modified: 2022-03-31
- URL: https://sociality.io/blog/sentiment-analysis-on-instagram/
- Categories: Insights, Instagram

It is now common knowledge that emotions play an important role in customer behavior. Not every step a customer takes is totally informed by normal human logic or reasoning.   But even though the importance of emotions in marketing is well known, it has to be said that quantifying emotions is not as straightforward as measuring data metrics— likes, comments, and mentions. It is easy to focus on data, but ignoring the sentiment behind all those numbers, can lead to you misinterpreting the data. In this post, we will walk you through a process that can be used to measure the emotions behind every conversation about your brand online. What is social media sentiment analysis? Sentiment analysis is a process that helps you understand the emotions behind every single interaction between your audience and your brand. Sentiment analysis not only helps you understand those feelings, it also gives you an idea of what exactly might be provoking those feelings.   The analysis places emphasis on emotions and sentiments over mention or comment counts, it analyses data about how your audience reacts to your brand and provides information to help you better understand your audience.   Is your audience happy with your new features, your customer service, and your brand in general? Sentiment analysis helps you know all of that.   Importance of brand sentiment analysis It helps you understand your audience: Your marketing effort is only as effective as how well you know your audience. Without adequate information about what...

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### Beyond Beta January 2022 at Sociality.io

> In Sociality.io January 2022 Beyond Beta, we may be leaving a new feature or improvement that will be talked in the future, who knows? 🙃

- Published: 2022-02-10
- Modified: 2022-03-28
- URL: https://sociality.io/blog/beyond-beta-january-2022-at-sociality-io/
- Categories: Beyond beta, Product

A side of January we didn't know... Have you heard that January hosts so many milestones in history? Twitter. com was born, BlackBerry was introduced, Bitcoin launched, and many more. While some of them remained in the dusty pages of history, some of them just hit the road and skyrocketed In Beyond Beta January, we may be leaving a new feature, improvement, or bug fix that will be talking about in the future – who knows? Here is our January summary... Vogue Consulting and their Sociality. io experience We had a fantastic conversation with Cameron Sangster, who has been actively using Sociality. io since he launched his digital marketing agency - Vogue Consulting. He highlights that "Sociality. io is very clear, you know that what you buy is what you get. There are no tricks. Additionally, I can pull out analytics not just from the day I signed up. Sociality. io can go back and pull all the data to show me instantly. " We thank Cameron for spending his time with us. Read more about the case study here The globalization journey of “Trends” has started We are proud to share any announcement about one of our most precious side projects, “Trends. ” As a quick recall in case you are hearing it for the first time ⤵ “Trends is an open-source platform designed and developed by Sociality. io to help you follow all major mediums in a single page. ”  And now it is on the beta stage...

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### Introducing a better way to prepare and explain social media reports to c-levels

> Here is how to prepare and explain social media reports to c-levels to impress the executive team with importance of social media strategy.

- Published: 2022-02-03
- Modified: 2023-02-17
- URL: https://sociality.io/blog/prepare-and-explain-social-media-reports-to-c-levels/
- Categories: Insights, Social media analytics

When you work on the social media or marketing team, it’s easy to understand the value of a social media marketing strategy. Convincing C-level executives that your company’s efforts are worth it, however, can be more challenging. To help members of your leadership team other than your CMO understand your approach to social media and, more importantly, the results of your efforts, you need to prepare informative reports.   When you want to impress upon your executive team the importance of social media for your company’s marketing strategy, try these three tactics.   Present the social media metrics that matter to your C-suite You’re tracking a variety of social media metrics to meet your marketing goals, but your C-suite only cares about certain ones. When it’s time to present your results to your executives, don’t overwhelm them with every single metric. Have a conversation with your C-suite to determine which metrics matter most to them, and take the time to explain what the data means.   The “right” metrics will depend on what your CEO wants to see, but these four metrics are a good start: Interactions or Engagement More than ever, customers are using social media to interact with brands and look for support. In addition, social media platform algorithms prioritize content with more likes, shares, and comments. Engagement is, therefore, a crucial metric that not only gauges performance on social media but also impacts other projects within the marketing department. It affects your customer success team and identifies...

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### Advanced social media tips to build an effective marketing strategy for enterprises

> If you want to ensure your efforts on social media work for you, try these five social media tips for advanced social media marketing.

- Published: 2022-02-01
- Modified: 2023-02-10
- URL: https://sociality.io/blog/advanced-social-media-tips-for-enterprises/
- Categories: Insights, Social media marketing, Tips/How to

When social media becomes a major part of your brand awareness and customer management strategy, you have to go beyond the basics. For enterprises that invest heavily in social media, building a marketing strategy requires advanced techniques and robust reporting that validate their investment in social. If your large business wants to ensure your efforts on social media work for you in 2022, try these five social media tips for advanced social media marketing. 1. Analyze competitive KPIs You may know about “vanity” metrics or social media metrics that are only surface-level and don’t really tell you anything. Examples of vanity metrics are likes, shares, and retweets. They seem important—and they are, to an extent—but they’re not going to help your enterprise make strategic decisions about your social media marketing strategy.   Instead, you need to analyze more competitive metrics and key performance indicators (KPIs). Why do these particular metrics matter more? They let you show your executive team that it’s made a sound investment in social media.   Which social media KPIs should you be tracking to get ahead? Reach Reach is the total number of unique users that were exposed to your post, page, profile, campaign, or content, and who clicked on it. Reach matters most in brand awareness campaigns, when your goal is broadening exposure. It’s also useful when feeling out your potential market a bit more. You can increase reach organically by incentivizing your audience to subscribe and creating posts that highly encourage engagement. Impressions Impressions...

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### Up-to-date social media image sizes in 2024 + Free Cheat Sheet

> Recommended image sizes and aspect ratios for major social media networks for you to reference - with a free, downloadable cheat sheet.

- Published: 2022-01-27
- Modified: 2023-12-27
- URL: https://sociality.io/blog/social-media-image-sizes/
- Categories: Insights, Social media marketing

When you’re using social media as a major marketing channel to tell your brand story and connect with customers, you don’t want pixelated images sinking your efforts. By taking the extra time to ensure your images are the proper size for the platform you’re posting on, you make your entire social media presence feel more professional. In this guide, we’ve included the recommended image sizes and aspect ratios for major social media networks for you to reference when you need them. We also created a free, downloadable cheat sheet. Navigate to one of the below sections: Why do proper social media image sizes matter? If you invest time and resources in crafting a social media strategy, you don’t want it all to go to waste with low-quality images. Ensuring you use the recommended image sizes for each platform helps with the following: Optimizing photos for each platform to boost engagement Future-proofing your content for when image size requirements change Displaying the entire image so your messaging isn’t cut off Avoiding pixelated or stretched photos When posting images on social media, remember not to violate copyright laws and only post original content. If it’s not original, make sure it’s a high-quality stock photo that you have the right to use.   Now let’s look at image requirements for each major platform.   Instagram image sizes Instagram is the platform that popularized the 1:1 or square image format. Today, you can upload horizontally or vertically oriented images as well as square images...

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### Social media trending content ideas - The ultimate list

> Recycling the same posts would wear out your audience. Here is a list of trending content ideas to help refresh your content calendar.

- Published: 2022-01-25
- Modified: 2023-07-12
- URL: https://sociality.io/blog/social-media-trending-content-ideas/
- Categories: Insights, Social media content, Social media marketing

When it comes to creating content and following social media trends, there is almost no middle ground, your creative juices are either on a high or not. Reasons why experienced social media marketers and managers would recommend using a social media content calendar, so you can make the most of that creative rush.   But it’s not as simple as just creating any type of content and stacking it all together. Your content calendar would only be as effective if it contains a wide variety of content that can spark engagements from your audience. Recycling the same posts every day would wear out your audience, so we have collected a list of content ideas to help refresh your content calendar and get it to its maximum efficiency. Ready to refresh your content calendar? 31 social media content ideas you should try 1. User-Generated Content (UGC) There is no social media rule that says all the content on your feed must come from you. Let your audience help you on this one, they also can be a great and valuable resource for content that increases the credibility of your brand.   UGCs help you fill your feed with community-made content while at the same time building trust to help convert other members. People tend to be more attracted to your product when they see other humans use your product or service and have good things to say about them. https://www. instagram. com/p/CY68a-UvgKj/? utm_source=ig_web_copy_link Image from: https://www. instagram. com/p/BPLvxKUBxdw/ 2. Start a...

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### 12 best resources to download royalty free background music for video

> Discover the 12 best resources to download royalty-free background music to fuel social media channels with video clips of all types.

- Published: 2022-01-18
- Modified: 2022-01-18
- URL: https://sociality.io/blog/best-resources-to-download-background-music-for-video/
- Categories: Insights, Social media marketing, Tips/How to

These days, people are ten times more likely to interact with a video than text. Visual media has become the fastest-growing social media format that attracts large audiences.   As social media marketers, we realize the value of video clips. The background music is a crucial component in any video, simply because it increases the emotional impact.   Thus, we have bookmarked the best music resources for those who regularly fuel their social media channels with video clips of all types. The sources offer various search functions, free or low-cost licensing options, and music of all genres. Unless you are able to compose your own music, work through these special sources below that might assemble your personal music library for any video occasion. Creative commons (CC) licence types  Creative Commons (CC) has several types of public licenses that enable authors to grant copyright permission to their music and allow people to distribute their creative works freely. The core idea of Creative Commons is to ensure that licensees credit the licensor.   Hence, a CC protects people who use or redistribute an author's work from copyright infringement as long as they comply with the terms of the license under which the author is offering the work. The five most popular types of creative commons licenses are outlined below: Attribution means the user must credit the author.   CC0: Unrestricted. Completely free from restrictions or conditions; allows to use, modify, share, and commercialize. CC BY: Attribution. The license allows unrestricted material usage...

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### How to use hashtags on Facebook and do they really work?

> Discover the fundamentals of hashtags: the how, when, and where to use hashtags on Facebook, giving relevant examples in each case.

- Published: 2022-01-13
- Modified: 2022-08-20
- URL: https://sociality.io/blog/how-to-use-hashtags-on-facebook/
- Categories: Facebook, Insights, Social media marketing

Most marketers can boast of having a good grasp of the workings of hashtags on Instagram and Twitter, but the same cannot be said of Facebook hashtags. Despite being in use since 2013, the use of hashtags on Facebook is yet to get as much buzz as on other social networks. Debates have gone on for years as to why this is so, but here's one thing that's as clear as day.   With over 2. 89 billion active monthly users, Facebook remains the largest social media network in the world.   Bonus article: Learn from top-performing Facebook pages on how to boost engagement That number suggests that whatever efforts you put into learning how hashtags work on Facebook would yield immense returns for your business, provided you get it right. In this article, we would walk you through the fundamentals of hashtags: the how, when, and where to use hashtags on Facebook, giving relevant examples in each case. Hashtag basics Hashtags are simply words or phrases preceded by the pound (#) symbol. It turns topics and phrases into clickable links with their own URL.   Imagine trying to keep up with all the conversations happening around the Super Bowl on the night of the finals. A simple #SuperBowl search on your social media platform would plug you into all the discussions about that sporting event.   Hashtags remain the most efficient and organized way to monitor events or conversations on Facebook and it works on all types of posts...

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### Facebook dark posts demystified. How to create and use dark posts in 2024?

> With Facebook dark posts create different hyper-targeted ads that speak to your audience in their own way. Discover dark posting on Facebook.

- Published: 2022-01-11
- Modified: 2023-12-27
- URL: https://sociality.io/blog/facebook-dark-posts/
- Categories: Facebook, Insights, Social media marketing

Creating general ads often comes with the dilemma of having to create an ad that speaks to different audience segments of your brand, while making sure your ads don't feel over promotional. That's one hell of a job! Having to be all that inclusive and creative with just one ad, is not so necessary anymore. Facebook dark posts can help you find that balance with much ease. With Facebook dark posts you can create different hyper-targeted ads that would speak to your audience in their own way. But I bet you're wondering if it's so good, why is it named "dark". Not to worry, this article would shed light on those dark areas, making you understand from start to finish, what dark posting on Facebook is all about. What are Facebook dark posts? A Facebook dark post (also known as an unpublished page post) is simply a targeted ad that doesn't appear on the advertiser's profile page or the feeds of followers of the page, unlike regular posts that are organic and boosted. They only appear on the news feed of the targeted audience, leaving your page fans or followers in the dark, hence the term dark posts. That term is just used to describe that such ads do not get published on the newsfeed of your page. Not because it's some mysterious post or a Facebook post with bad lighting. How to identify Facebook dark posts That they are called dark posts does not mean they cannot be found...

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### Beyond Beta December 2021 at Sociality.io

> Let’s discover what we achieved and what kind of updates we made in the final days of 2021. Here is the summary of Sociality.io December 2021.

- Published: 2022-01-06
- Modified: 2022-03-28
- URL: https://sociality.io/blog/beyond-beta-december-2021/
- Categories: Beyond beta, Product

Paint the blank canvas of this year with bright and happy colors New Year is the time to start a new chapter of life. Happy New Year folks! Every year brings with it new opportunities to mold yourself into what you want to be. What a gift to create yourself from scratch. As Sociality. io, we feel the power of the beliefs so that we are making a fresh start for 2022. Let this year be with us! Let’s discover what we have achieved and what kind of updates we have made in the final days of 2021. Here is the summary of December for Sociality. io. Welcome to the team Pınar Let us introduce our new teammate Pınar to you She is a “Frontend Developer Intern” of our team and one of the calmest people ever Let’s get to know Pınar better Pınar has so many secret talents, one of them is painting – as you can understand from the picture of her She claims that she paints as a hobby but we think it is way more than a hobby. She likes to learn languages so that when she has free time, she learns Spanish slowly There is no limit for Pınar when the topic is music. She listens to all kinds of music from K-POP to classical music While mentioning music, she is a great fan of Russian pianists, she never misses their concerts when they are in Turkey. Ladies and gentlemen, meet our new blog theme...

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### Twitter analytics tools to save your social media teams' time

> This guide covers 7 Twitter analytics tools that will help you gain important insights into your tweets, followers, and presence.

- Published: 2022-01-04
- Modified: 2023-02-17
- URL: https://sociality.io/blog/twitter-analytics-tools-to-save-social-media-teams-time/
- Categories: Insights, Social media analytics, Tools

Businesses that want to promote their brands can use Twitter to engage with followers and broaden their exposure. But getting results on Twitter requires a significant time investment — unless you have the right analytics tools. Tracking metrics on Twitter helps you build an effective strategy and save time by posting tweets that are more likely to get engagement, generate leads, and accomplish your goals.   This guide covers seven Twitter analytics tools that will help you gain important insights into your tweets, followers, and presence on the platform. What is Twitter analytics? Twitter analytics lets you see how well your posts perform on Twitter. These metrics capture insights like how many clicks or retweets posts get if some content is performing better than others, what times of day your followers engage with you the most, and more.   Why should you track your Twitter analytics? Understanding your content’s overall performance on Twitter helps you make better decisions about what to post. Without these insights, you would waste time creating tweets that don’t achieve your goals, whether it’s generating more leads or broadening exposure.   Checking your Twitter analytics can help you: Get to know your audience — and their preferences — betterReceive important information on your top-performing tweetsTrack follower engagement and growthLearn more about profile visitsIdentify when others mention your brand  What can you track with Twitter analytics tools? When searching for the right Twitter analytics tool for your social media team, ensure it tracks the following metrics: Engagement...

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### Social media CRM platforms to skyrocket sales in 2024

> To get CRM approach right, you need the right tool. Here is 6 social media CRM platforms to boost engagement and skyrocket sales in 2024.

- Published: 2021-12-30
- Modified: 2023-12-27
- URL: https://sociality.io/blog/social-media-crm-platforms-in-2022/
- Categories: Insights, Social media marketing, Tools

Having a customer relationship management (CRM) strategy in place for social media is no longer an above-and-beyond feature for businesses. Today, most customers expect some degree of customer service on social networks from businesses of all sizes.   Social CRM is a necessity so it’s no longer enough for only the marketing team to access data gathered from social media. The rest of your business needs the invaluable information that comes from interactions with customers and prospects on social networks. Social CRM tools help develop your customer relationship strategy for your various social media channels, as well as integrate it with your existing CRM tools.   To get your social CRM approach right, however, you need the right tool. This guide covers six social CRM platforms that will help your business boost customer engagement and skyrocket sales in 2024. But first, what exactly is social CRM, and why do you need it?   What is social media CRM? Social CRM is simply connecting your business's social media channels with your CRM system or software. It also consists of devising a strategy to manage leads and existing customers that you interact with on social media networks. Traditional CRM tools let your various teams track interactions with customers and leads so you can see where to focus marketing efforts or how to improve customer service. A social CRM tool lets you complete the same tasks, using information specifically from social media.   Any engagement you have on your social channels, including Instagram,...

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### Sociality.io 2021 year review

> In 2021 we released so many exciting features that help our customers to succeed in their businesses. Here is the 2021 year review of us!

- Published: 2021-12-28
- Modified: 2022-04-01
- URL: https://sociality.io/blog/sociality-io-2021-year-review/
- Categories: Product, Year review

It is hard to believe that COVID-19 has caused tectonic effects on how businesses work and operate. Regardless of the industry, the majority had to rapidly digitalize their business processes to withstand the challenges. Thus, the demand for cloud-based solutions is higher than ever.   According to Gartner's research, global enterprises are spending more than 85% of their IT budget on on-prem services which means that we are still at the early stage of cloud adoption. However, in 2021 the world mostly talked about web3 and metaverse rather than SaaS and cloud-based software, even though many problems can be solved without decentralizing and virtualizing technologies. In his famous tech presentation, Benedict Evans discredited metaverse and web3 and emphasized that in reality, both terms are just a rebranding of VR and cryptocurrency.   As Sociality. io, instead of focusing on the trending topics, we always listen to our customers, evaluate the root needs and develop solutions to solve their problems. Thanks to the user-centric approach, in 2021 we released so many exciting features that help our customers to succeed in their businesses. We are very excited for the next year and as I mentioned in the previous year's review, as a team we will continue to work hard and smart to deliver the highest quality products in the social media management market. 2021 in numbers Monthly recurring revenue in USD has increased by 35%. The number of active customers has increased by 30% and they are located in 30+ countries. The...

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### Remarkable New Year’s Eve social media campaigns to crush sales numbers

> New year is coming 🎄 Discover remarkable new year's eve campaigns on social media to sell & promote your products or services successfully.

- Published: 2021-12-22
- Modified: 2022-10-12
- URL: https://sociality.io/blog/new-years-eve-social-media-campaigns/
- Categories: Insights, Social media content, Social media marketing

The New Year is coming. We say — another year of COVID became a catalyst in the process of digitization worldwide. Thus, the market's intensive resettlement to an online environment made physical shops less vibrant than they usually are this time of the year. However, the winter fairytale is gaining momentum in social media, and businesses are creating a bewitching online atmosphere saturated with seasonal aesthetics complimented by offers, contests, deals, discounts, etc.   To sell your products or services successfully at this time, you need to contribute with your special content to the enchanting New Year vibe. Consider implementing ideas presented in this article into your social media campaigns. Flash sales Flash sales are oriented toward impulsive purchases and usually last for a short period, approximately 24 hours or a few days. When you run them, you are typically capitalizing on customers with relevant habits. Such sales generate a 35% lift in transaction rates.   To activate a sense of urgency and hype, you need to serve the information about a flash sale in a visually pleasing format. Collect products you intend to sell into a composition, decorate them with themed elements, or put a bright color for the background (if you prefer an animated design), and take a high-quality photo of it. By doing so, you let your fans evoke positive associations with your brand and, therefore, spark their interest in buying from you within timeframes.   For instance, Fenty Beauty used simple graphics and soft pleasing colors....

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### Buffer vs Sociality.io

> The following table compares the Buffer vs Sociality.io features. See how Sociality.io comes forward. Discover details.

- Published: 2021-12-22
- Modified: 2022-11-29
- URL: https://sociality.io/blog/buffer-vs-sociality-io/
- Categories: Product, Product comparison

We love to see you reading this page! Your interest in Sociality. io means the world to us.   For years we have been evaluating social media management tools and newly emerging social media marketers' needs. Let us help you with your search.   Disclaimer: Yes, we would love to see you becoming a Sociality. io member. However, we are here to win your heart with transparent methods and our dedicated work.   Social media marketing evolves and so is the market for dedicated tools. All social media management platforms have the same essential features. But we are here to take you behind the scenes and point to often missed features and things to consider. We put all our cards on a table so that you can make the best decision to grow your business. So here, it is. Sociality. ioBufferPublishing, inbox, and reporting for all plans with one subscription and one dashboardYesNoUnlimited publishing, report, and engagementYesNoPromoted ads comments filtersYesNoInstagram Ad monitoringYesNoAdvanced mobile application with all features in one placeYesNoAffordable pricing for teamsYesNo Instagram direct publishingNoYes Since 2015 Sociality. io team has been on a mission to understand the market and customers’ needs and build a tool that efficiently helps you to reach your social media marketing goals. It all started with a simple publishing tool we have successfully transformed into a powerful social media management platform that is trusted by hundreds of companies around the globe.   Some of the exciting numbers we have More than 8. 000 social...

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### Agorapulse vs Sociality.io

> The following table compares the Agorapulse vs Sociality.io features. See how Sociality.io comes forward.

- Published: 2021-12-22
- Modified: 2022-11-29
- URL: https://sociality.io/blog/agora-pulse-vs-sociality-io/
- Categories: Product, Product comparison

Are you currently managing your social media pages via Agora Pulse but looking for a better solution?   Welcome to Sociality. io! We are humbled to see your interest in our platform. While Agora Pulse and Sociality. io are both full-featured solutions that have similar modules, we'd like to tell you more about ourselves and how we compare with Agora Pulse.   Sociality. io might not be the perfect tool for every business out there. Thus we believe in putting our cards on a table. In the following comparison table, we explain our unique features that drive results at the time honestly pointing to gaps for improvement.   Since 2015 we have been on a mission to develop the best solution to the current and newly emerging needs of social media marketers. So let us guide you through your search for the best alternative.   Sociality. ioAgora PulseListen: web, news, and blogsYesNoPromoted Instagram posts comments filtersYesNoAdvanced mobile application with all features in one placeYesNoAffordable pricing for teamsYesNo Listen to web, news, blog to get a bigger picture Both Agora Pulse and Sociality. io take you right to the brand-related conversations without never-ending newsfeeds and streams of irrelevant content.   With our tool you can track the following listening searches all in one place: Public mentions of your page on FacebookUsernames, URLs, and keywords on TwitterUsernames and hashtags on TwitterUsernames and keywords on Youtube But in comparison to Agora Pulse, we help you to uncover greater results with the help of...

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### Migration Guide: Sprout Social

> Our flight is departing from Sprout Social and heading to Sociality.io your ultimate all-in-one social media management platform.

- Published: 2021-12-22
- Modified: 2022-09-13
- URL: https://sociality.io/blog/migration-guide-sprout-social/
- Categories: Product, Product migration

Welcome to Sociality, your trusted social media management solution! Since 2015 Sociality. io team has been on a mission to understand the market and customers’ needs and build a tool that efficiently helps teams to reach social media marketing goals. It all started with a simple publishing tool we have successfully transformed into a powerful social media management solution that is trusted by hundreds of companies around the globe.   Sociality. io is a five-module product: Publish, Engage, Listen, Competitor Analysis, and Analytics.   Publish: Manage social media content scheduling and automation with ease on one collaborative calendar. Engage: Bring growth, scalability, and an efficient process to social media engagement management. Listen: Intelligently evaluate brand health by really knowing what people are saying online. Competitor Analysis: Orchestrate competitors’ social media performance metrics, content strategy, and advertising campaigns. Analytics: The most comprehensive analytics reporting tool to find meaning in data scattered across all social media channels. Connect social media profiles  Enterprises and digital agencies manage multiple brands under one umbrella. Sociality. io helps you to organize all connected social media accounts under different brands. Fundamentally, a brand works as a “folder” for different social media accounts. Thus, you will be able to organize publishing, engaging, reporting, and listening processes with ease. Moreover, you can set up access levels based on brands, social media accounts, and modules.   Inside your Settings dashboard click on the “+” icon and then fill in the required information.   After creating a brand, add your social...

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### Migration guide: Hootsuite

> Our flight is departing from Hootsuite and heading to Sociality.io your ultimate all-in-one social media management platform.

- Published: 2021-12-22
- Modified: 2022-09-13
- URL: https://sociality.io/blog/migration-guide-hootsuite/
- Categories: Product, Product migration

Welcome to Sociality, your trusted social media management solution! Since 2015 Sociality. io team has been on a mission to understand the market and customers’ needs and build a tool that efficiently helps teams to reach social media marketing goals. It all started with a simple publishing tool we have successfully transformed into a powerful social media management solution that is trusted by hundreds of companies around the globe.   Sociality. io is a five-module product: Publish, Engage, Listen, Competitor Analysis, and Analytics.   Publish: Manage social media content scheduling and automation with ease on one collaborative calendar. Engage: Bring growth, scalability, and an efficient process to social media engagement management. Listen: Intelligently evaluate brand health by really knowing what people are saying online. Competitor Analysis: Orchestrate competitors’ social media performance metrics, content strategy, and advertising campaigns. Analytics: The most comprehensive analytics reporting tool to find meaning in data scattered across all social media channels. Connect social media profiles  Enterprises and digital agencies manage multiple brands under one umbrella. Sociality. io helps you to organize all connected social media accounts under different brands. Fundamentally, a brand works as a “folder” for different social media accounts. Thus, you will be able to organize publishing, engaging, reporting, and listening processes with ease. Moreover, you can set up access levels based on brands, social media accounts, and modules.   Inside your Settings dashboard click on the “+” icon and then fill in the required information.   After creating a brand, add your social...

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### Migration guide: Agorapulse

> Our flight is departing from Agorapulse and heading to Sociality.io your ultimate all-in-one social media management platform.

- Published: 2021-12-22
- Modified: 2022-09-13
- URL: https://sociality.io/blog/migration-guide-agorapulse/
- Categories: Product, Product migration

Welcome to Sociality, your trusted social media management solution! Since 2015 Sociality. io team has been on a mission to understand the market and customers’ needs and build a tool that efficiently helps teams to reach social media marketing goals. It all started with a simple publishing tool we have successfully transformed into a powerful social media management solution that is trusted by hundreds of companies around the globe.   Sociality. io is a five-module product: Publish, Engage, Listen, Competitor Analysis, and Analytics.   Publish: Manage social media content scheduling and automation with ease on one collaborative calendar. Engage: Bring growth, scalability, and an efficient process to social media engagement management. Listen: Intelligently evaluate brand health by really knowing what people are saying online. Competitor Analysis: Orchestrate competitors’ social media performance metrics, content strategy, and advertising campaigns. Analytics: The most comprehensive analytics reporting tool to find meaning in data scattered across all social media channels. Connect social media profiles  Enterprises and digital agencies manage multiple brands under one umbrella. Sociality. io helps you to organize all connected social media accounts under different brands. Fundamentally, a brand works as a “folder” for different social media accounts. Thus, you will be able to organize publishing, engaging, reporting, and listening processes with ease. Moreover, you can set up access levels based on brands, social media accounts, and modules.   Inside your Settings dashboard click on the “+” icon and then fill in the required information.   After creating a brand, add your social...

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### Hootsuite vs Sociality.io

> The following table compares the Hootsuite vs. Sociality.io features. See how Sociality.io comes forward. Uncover everything to decide now!

- Published: 2021-12-22
- Modified: 2023-02-18
- URL: https://sociality.io/blog/hootsuite-vs-sociality-io/
- Categories: Product, Product comparison

Are you on a search for a better alternative? Whether you are looking for a new solution to manage your social media efficiently or checking the waters before switching to a new platform, we are here with a comparison table & article that answers all your questions.   Disclaimer: Yes, we would love to welcome you as a new Sociality. io member. However, we are here to win your heart with real information and show you what Sociality. io can offer to your business.   Why should you trust us? We have been on the market for 5+ years, monitoring different social media management platforms and their development. Moreover, as social media marketers ourselves, we have a strong understanding of current and newly emerging needs that the industry faces. Let us help you with your search.   Why Sociality. io is a better alternative to Hootsuite? We have 6 reasons.   1. Interface Don't want to throw rotten tomatoes at anybody... But not everybody is a fan of the endless streams. Why is it even a problem? An important engagement in the form of valuable feedback, potential customers’ requests and opportunity for successful customer conversion can easily be LOST inside quickly updating streams.   We build the Sociality. io interface that scales with your growth. Whether you have 10 or 10M subscribers our interface enables you to sit calmly without any headaches and enjoy using a tool that solves all your needs.   Enter our Sociality. io dashboard. No training...

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### Migration guide: Buffer

> Our flight is departing from Buffer and heading to Sociality.io your ultimate all-in-one social media management platform.

- Published: 2021-12-22
- Modified: 2022-09-13
- URL: https://sociality.io/blog/migration-guide-buffer/
- Categories: Product, Product migration

Welcome to Sociality, your trusted social media management solution! Since 2015 Sociality. io team has been on a mission to understand the market and customers’ needs and build a tool that efficiently helps teams to reach social media marketing goals. It all started with a simple publishing tool we have successfully transformed into a powerful social media management solution that is trusted by hundreds of companies around the globe.   Sociality. io is a five-module product: Publish, Engage, Listen, Competitor Analysis, and Analytics.   Publish: Manage social media content scheduling and automation with ease on one collaborative calendar. Engage: Bring growth, scalability, and an efficient process to social media engagement management. Listen: Intelligently evaluate brand health by really knowing what people are saying online. Competitor Analysis: Orchestrate competitors’ social media performance metrics, content strategy, and advertising campaigns. Analytics: The most comprehensive analytics reporting tool to find meaning in data scattered across all social media channels. Sociality. ioBufferPublishInstagram, Facebook, Twitter, Youtube, and LinkedIn. Instagram, Facebook, Twitter, Youtube, LinkedIn, TikTok, and Pinterest. EngageInstagram, Facebook, Twitter, Youtube, and LinkedIn. Facebook, Instagram. AnalyticsInstagram, Facebook, Twitter, Youtube, LinkedIn, TikTok. Instagram, Facebook, Twitter, Youtube, LinkedIn, and Shopify stores. ListenTwitter, Instagram, blogs, news, and forums.  NoCompetitor AnalysisTwitter, Instagram, Facebook, Youtube.  NoStart PageNoYes Connect social media profiles  Enterprises and digital agencies manage multiple brands under one umbrella. Sociality. io helps you to organize all connected social media accounts under different brands. Fundamentally, a brand works as a “folder” for different social media accounts. Thus, you will be able...

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### Beyond Beta November 2021 at Sociality.io

> A lot has changed and continues to change. Updates, improvements, bug fixes, and more. Let's take a look at November 2021 for Sociality.io.

- Published: 2021-12-10
- Modified: 2022-03-28
- URL: https://sociality.io/blog/beyond-beta-november-2021/
- Categories: Beyond beta, Product

Days passed, the trees shed their leaves, and the year is almost over... Long story short, a lot has changed and continues to change, just days before the new year. Updates, improvements, bug fixes, and many more... Without further ado, let's take a quick look at Sociality. io November 2021. Sercan just joined the party! Let us introduce our new teammate Sercan to you. He is a “Junior Frontend Developer” of our team and user experience is his business. Let’s get to know Sercan better. He is easy-going when the topic is watching movies and listening to music. Every type is my type, he says. Not only playing games but also watching the game broadcasts are his favorite spare-time activities. Sercan has more... It is also possible to get some suggestions -not investment ideas- from him, he is so into reading finance, stock market, and investment books. Ladies and Gentlemen: The Engage Module We’ve heard your feedback. Thus we are happy to introduce a new Engage Module that aims to help you fight everyday obstacles and make it easier for social media teams to communicate with their audiences. What awaits you inside? Here are some of the new features: New Era for Assignment Process Most social media marketers' dreams came true — skyrocketing the response times and customer satisfaction. Selecting the right teammate and assigning conversations just got so much easier! Discover the "Assigned to me" navigation of the new Engage Module. Focus more on your tasks and make your...

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### Learn from top-performing Facebook pages on how to boost engagement

> Discover 7 top-performing Facebook pages from brands that could help inspire your next Facebook marketing move.

- Published: 2021-12-07
- Modified: 2022-03-29
- URL: https://sociality.io/blog/top-performing-facebook-pages-to-boost-engagement/
- Categories: Facebook, Insights, Social media content

Facebook remains the biggest social network on almost every metric you might be judging. That is in spite of its well-documented struggles and name change. With over 2. 91 billion monthly active users, businesses like yours have a huge marketing channel for creating awareness and driving business growth. According to Facebook’s data, over 200 million businesses use its suite of apps and free tools.   One of such tools is a Facebook page - a public profile specially created for businesses so that they can connect with their customers and create lasting communities around their brand. But the problem is this:  Organic reach on Facebook pages has been on the decline for a long time now. Facebook, like other social media networks, favors brands that are willing to spend money on ads, thus cutting the traffic generated using unpaid means. But, does that mean you should give up on Facebook? No, it doesn’t. There are still a lot of brands with successful Facebook pages. And if they are successful, it means they’re doing something right. In this post, I’ll show you 7 top-performing Facebook pages from brands that could help inspire your next Facebook marketing move. But before we get into that, let’s see:  What makes a Facebook page good? What makes a Facebook page good? Your social media profiles double as your brand ambassadors. They transmit to your customers the values you want your brand to be known for. So, when thinking of what makes a Facebook page good,...

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### Here is how Sociality.io team grew organic traffic by 330%

> In the past couple of months, our Sociality.io marketing team grew organic traffic. How? Check out the take-aways that benefit you as well.

- Published: 2021-11-30
- Modified: 2022-04-13
- URL: https://sociality.io/blog/how-sociality-io-team-grew-organic-traffic/
- Categories: Insights, Social media marketing

In the past couple of months, our Sociality. io marketing team skyrocketed & grew organic traffic. For two months we left aside other content marketing initiatives and campaigns and solely focused on optimizing and updating our 120+ blog posts. And here are our results:  Organic traffic grew by 330%. Number of organic keywords grew by 125%. Traffic value grew by 172%. Number of conversions coming from our blog grew by 20%.   At Sociality. io we started content marketing initiatives almost 4 years ago and we published more than 120+ articles. The channel generates almost 70% of all conversions. Thus, we see a positive correlation between SEO metrics and business growth.   Our blog is important to us. And if you ever run an audit of our website and blog — you’ll see a continuous improvement of every metric from organic traffic, number of organic keywords, traffic value, number of referring domains, etc.   However, in September 2021, we saw our first significant drop in content performance since 2018. Everything was falling as if we’ve violated Google’s algorithm rules.   We urgently stopped producing new content and tried to test a few hypotheses to understand what went wrong. It didn’t take us long to understand that the majority of our articles explain time-sensitive content. We often publish how-to articles and step-by-step guides, and since Facebook and Instagram frequently change their platforms and update interfaces, our content got outdated. So, we’ve decided to update our content. The process of updating articles...

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### Christmas! Best examples of social media holiday campaigns

> Merry Christmas! Discover the best ideas from the best Christmas social media campaigns that we have listed for you in this article.

- Published: 2021-11-23
- Modified: 2022-04-21
- URL: https://sociality.io/blog/christmas-social-media-campaign-examples/
- Categories: Insights, Social media content, Social media marketing

We passed the spooky season partying on Halloween, had a shopping haul on Thanksgiving and Black Friday, now the next thing to celebrate is the much anticipated Christmas time. So, the Christmas spirit comes alive, and all marketers have to fulfill our celebratory mood. Worth reading: Remarkable New Year’s Eve social media campaigns While people are looking for a holiday cheer and merriness and you are brainstorming on how to create an inspirational social media campaign, we got you covered with some of the best ideas for festive content. The main objective of your Christmas social media campaign is to spread the holiday mood to your audience. To develop it successfully, avoid making it too much of an imposition, and keep reading this article to explore how to do that smoothly and delicately.   Advertise your campaigns First and foremost, whatever you publish during the festive period (contests, giveaways, info-posts, videos, etc. ), promote it. Once you have prepared your campaign, you need to share it with the right audience. And the most effective way to do that is to target specific area-based offers and direct them to the right demographics.   This is the most valuable time of the year for many brands where social media ads help deliver product information for the right groups of people. So long as people are comfortable with online consumption, brands will enhance their sales by utilizing advertisements. Spread Xmas cheer In response to your followers' loyalty, express how you appreciate them by...

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### Top social media monitoring tools for tracking brands' success

> Discover what you can get from social media monitoring and the list of top social media monitoring tools that you can use to get started.

- Published: 2021-11-18
- Modified: 2023-02-17
- URL: https://sociality.io/blog/social-media-monitoring-tools/
- Categories: Insights, Social media analytics, Tools

Social media might be a place to build relationships with your audience. But if you’re left in the dark about what’s going on with them, how do you expect to strengthen those relationships? The answer to that question is social media monitoring, an activity that can be key in helping you make the most of your relationships with your audience. With social media management tools like Sociality. io, you’ll be able to stay on top of everything that happens to your brand on social media and how it affects your social media strategy. In this post, I’ll show you what you can get from social media monitoring. And then, give a list of top social media monitoring tools that you can use to get started. Let’s begin. What is social media monitoring? In simple terms, social media monitoring means keeping an eye out for conversations and activities relating to your brand.   It means having a 360-degree view of your brand’s reputation and performance on social media.   Why should you invest time and resources in this? For starters, social media monitoring allows you to get better with customer support. If you have a centralized place to track all of your mentions on the web, it becomes easier to respond to everyone. Social media monitoring tools like sociality. io give you one inbox to engage with all your comments and mentions. This way, you can communicate with your audience in real-time without switching between multiple social media platforms. Also, social...

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### 5 examples of Black Friday social media marketing campaigns

> Check out the easy breezy tips to ace your Black Friday social media campaigns and drive sales, alongside some examples from global brands.

- Published: 2021-11-16
- Modified: 2022-11-08
- URL: https://sociality.io/blog/black-friday-social-media-campaigns/
- Categories: Insights, Social media content, Social media marketing

Black Friday is by far the craziest shopping holiday in the world and we are all used to seeing long queues in front of shops and record-breaking visits to physical stores by over-enthusiastic consumers. However; since we now all know that shopping has changed amidst a global pandemic, brands are prioritizing and incentivizing online shopping rather than in-person. Last year, November 30th, 2021 marked the biggest ever day for online shopping in US history with over $10 billion in sales! Sales were highest between 7 pm and 8 pm Pacific Time, at $12 million per minute, over 35% of purchases were made on smartphones, and curbside pick-up was up 30% over the previous year. This year, Black Friday is on November 26th. Let’s check out the below easy breezy tips to ace your Black Friday social media content and drive sales, alongside some examples from global brands. 1. Use hashtags Hashtags never get old. They are still one of the best ways to let people know about your products, services, and deals. Using popular hashtags, in this case, #BlackFriday and #CyberMonday will let your content encounter an even wider audience. As you can see below, there are over 17 million posts with #BlackFriday and about 2. 8 million posts with #CyberMonday! Plus, if you have a specific theme for your Black Friday campaigns, own that name and create a hashtag of your own. In the below Walmart post, for example, you can see that they used the branded hashtag #DealsForDays...

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### Engage Module: New solution to streamline work and boost team performance

> Discover what awaits you inside our new Engage Module to better social media engagements and make it easier to communicate with audiences.

- Published: 2021-11-15
- Modified: 2022-02-11
- URL: https://sociality.io/blog/the-new-engage-module/
- Categories: Social media marketing

Today social media engagement management is more complex and demanding. We grapple with overflowing social engagement, dig for important messages buried under tons of notifications, and battle to collaborate as a team.   Our knowledge management is collapsing under communication spread in a growing list of tools and workflows. This all makes productive team collaboration more difficult and, as a result, hurts our performance metrics.   We’ve heard your feedback. Thus we are happy to introduce a new Engage Module that aims to help you fight everyday obstacles and make it easier for social media teams to communicate with their audiences. On top of updating the overall design, here is a list of new features: The improved engagement assignment process. Clear and transparent team activities logs. Coming soon: New insightful team performance reports. Internal notes for better knowledge management. The improved templates creation process. The improved engagement assignment process Increasing the response times while maintaining customer satisfaction rates is the ultimate goal of every social media marketer. Our new assignment workflow enables even the most crowded teams to collaborate and effectively manage social media engagement.   The updated navigation bar with the “Assigned to me” tab allows you to focus on the important tasks and cut through the clutter. Also, managers can quickly reach the “Unassigned” tab and filter out conversations to allocate them to the right person.  Our Engage Module keeps teams coordinated. We’ve built new advanced filters, so you can easily jump into conversations you were assigned to...

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### 5 amazing apps for small business owners

> Discover amazing apps for small business owners that save time, money, and energy; while helping automate some of core business processes.

- Published: 2021-11-11
- Modified: 2022-01-06
- URL: https://sociality.io/blog/5-apps-for-small-business-owners/
- Categories: Insights, Social media marketing, Tools

Hey there. First off, congrats on setting up and running your small business, and good luck! As a small business owner myself, I can only imagine how many hands-on tasks you’re dealing with and how things can get frustrating from time to time. Today we will discuss some apps that will save you and your small team some time, money, and energy; while helping you automate some of your core business processes. There are hundreds, maybe thousands of apps available out there for communications, cloud computing, finance, travel, networking, operation, accounting, project management, and so on. In this article; we go easy and talk about eCommerce, online payments, project management, cloud storage, and social media management. 1. Shopify for eCommerce There are lots of eCommerce software in the market you can tag along with however due to its easy-to-use interface and all-in-one hosted solution; Shopify is our favorite. Shopify is targeted at small businesses. Owners can create pages with a built-in online editor and share their shop links with anyone in the world. You can add meta titles and descriptions onto your listings and create unique URLs for each one of your products or services. There are also different plugins such as inventory management. You can create an account on trial mode which is free for 14 days.   2. PayPal for online payments PayPal is by far the best money transaction solution for small businesses and entrepreneurs. It is very easy to set up and use, and users are...

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### Thanksgiving! Best customer-inspired social media content ideas to save the day

> Still undecided on the seasonal content plan? No worry, we got your back. Discover the best Thanksgiving content ideas for your social media.

- Published: 2021-11-09
- Modified: 2022-04-17
- URL: https://sociality.io/blog/thanksgiving-social-media-content-ideas/
- Categories: Insights, Social media content, Social media marketing

Still undecided on your seasonal content plan? Don’t worry, we got your back. We have a couple of ideas to brighten your holiday campaigns for social media, especially Thanksgiving content ideas. May be interested in? : Remarkable New Year’s Eve social media campaigns During the festive season, people increase social media usage by searching for gifts and shopping ideas. Thanksgiving is an excellent opportunity to boost engagement and promote your product or service. According to Jenn Deering-Davis, co-founder of Union metrics, the optimal time to start your holiday marketing is about three weeks before Thanksgiving.   There are a few things that business owners might consider to stay on the competitive track during the festive period and even boost their achievements. Work through our suggested tactics and bring to your business the celebration it deserves. Memorable video  Why don't you adapt the fastest-growing advertising format to attract a bigger audience? Creating a touchy video that delivers a festive vibe will reward you with a great reach.   The video types listed below have a great potentiality to become highly shareable during the season:  1. Thanksgiving commercial https://youtu. be/ZQnaV6AB6KY A family-oriented commercial is the best choice to represent the Thanksgiving spirit. Try to create an emotional story that features a family gathering for the feast. Think of the proper soundtrack that can increase the emotional effect and therefore commit the video to memory. Don't forget to brand your video by adding a corporate logo or watermark. In case the other pages...

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### Content planner simplified: How pros plan and schedule their social media content

> A social media content calendar and planning are as much important as having social media content itself. Check out for more details now.

- Published: 2021-11-04
- Modified: 2022-10-12
- URL: https://sociality.io/blog/social-media-content-calendar-and-planning/
- Categories: Insights, Social media content, Tools

You have six social media accounts on three different platforms to manage. How do you get organized with when and which posts to publish? That’s a problem that we have to deal with as social media managers. With so many platforms to manage and publish in, it often gets overwhelming having to come up with new ideas anytime a post has to go live, isn’t it? But it doesn’t have to be that way. There’s a simple solution that ensures you avoid last-minute scrambling to keep your audience feed engaged with posts. That solution is a social media content calendar.   Social media content calendars are the best way to plan and manage your social media content marketing schedule. They ensure that your marketing strategy does not go off the rails because you aren’t consistent with posting. But you’re probably thinking: A social media calendar requires lots of time and effort to pull off and time is a luxury you can’t afford to waste. I agree. Creating a calendar requires an investment of time. But when you do it right, that investment will pay off with more stress-free days, higher quality posts, and ultimately drive business growth. All this is true as Tiff, digital marketing strategist and podcaster testifies. She said: When it comes to content creation, I was wildly mistaken that I could just wing it... But once I started focusing on a plan, it was unbelievable the stark contrast in terms of engagement, following, and a time saver...

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### Simplify sales and lead gen with 10 LinkedIn automation tools

> If you’re like most marketers, time is something you don’t have the luxury of, then you need LinkedIn automation tools. Discover 10 of them.

- Published: 2021-10-26
- Modified: 2022-10-12
- URL: https://sociality.io/blog/linkedin-automation-tools/
- Categories: Insights, LinkedIn, Tools

With over 700 million professionals on its platform, LinkedIn is the biggest social network for professionals. And as a marketer, it can also be the gold mine of prospects you need to fuel your sales funnel if you know how to use it effectively. However, to get the best out of LinkedIn, you’ll need to maintain a consistent presence on the platform. Why do I say so? Let’s see. Dawn McGruer is an award-winning digital marketing strategist who is ranked in the top 1% on LinkedIn. When talking about how to use LinkedIn effectively to drive consistent revenue, she said: “I stay in the top 1% by being a "social" networker and proactively growing my network, contributing meaningfully to conversations and interacting with others as well as posting content I feel will add value. I focus on building rapport and relationships and becoming a thought leader rather than simply selling. ” Like Dawn McGruer said, building relationships is key to succeeding with LinkedIn but it requires a huge investment of time and effort. Now, if you’re like most marketers, time is something you don’t have the luxury of. If that’s the case, then you need LinkedIn automation. What is LinkedIn automation? LinkedIn automation is the practice of using software tools to automate activities that would normally take hours for you to accomplish. These activities include sending out connection requests, messaging prospects, scheduling your LinkedIn posts, and so on. Like I said earlier, LinkedIn requires a lot of time. Automation can...

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### How to post on Instagram from computer in 2024? 3 Methods for both PC and Mac

> Sharing post on Instagram from a PC or Mac can save you time, and it is as easy as posting via the app. Discover 3 different methods.

- Published: 2021-10-21
- Modified: 2023-12-27
- URL: https://sociality.io/blog/post-on-instagram-from-computer/
- Categories: Insights, Instagram, Tips/How to, Tools

There are different reasons why you might want to post on Instagram from your computer. For starters, as a social media manager, your company’s or clients’ assets are most likely on your PC. You don’t want to keep switching between your phone and computer anytime you need to create or schedule a quick post. Or maybe you just like to do your work on a large screen with large buttons (I know I do).   Either way, if you’re wondering whether it’s possible to publish Instagram posts using your computer, the answer is yes. And this article will show you three different ways to do so. The three methods are: Posting to Instagram using Sociality. io Posting to Instagram using Instagram. com Posting to Instagram using Meta Creator Studio Let’s dive deeper. Method 1: How to post on Instagram using Sociality. io Sociality. io is a complete social media management platform that helps social media teams manage their brands’ presence on social media channels. You can manage all your social media activities in one place. Sociality. io supports Instagram, and here’s how to post to Instagram using Sociality. io. Log in to your Sociality. io dashboard and click “Publish” on the left side of your screen. Next, select “Compose” from the drop-down menu that appears. A screen will show up asking you which of your connected social media profiles you want to create a post for. Select your desired Instagram profile. You’ll be taken to Sociality. io’s post editor, where...

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### How to align your Twitter bio with corporate branding (+Examples)

> Check out 7 tips to align Twitter bio that appeals to your audience and also Twitter bio examples serve as inspiration for your brand.

- Published: 2021-10-19
- Modified: 2022-03-29
- URL: https://sociality.io/blog/how-to-align-twitter-bio/
- Categories: Insights, Social media content, Twitter

Twitter is one of the best platforms to grow your brand online. With 206 million monetizable daily active users, the platform makes it easy for brands to interact with their target audience online. Are you looking to boost your presence on Twitter? Before you dive into competitor analysis and spend money on ads, you should first take a look at your bio. Your Twitter bio should align with your branding strategy and is one of the ways to communicate brand identity. It shapes the perception your audience has of you. It explains what your brand does and can help them decide whether to follow you or not. You want your Twitter bio to hook your audience, right? Then this post is for you. If you read till the end, you’ll get 7 tips to create a Twitter bio that aligns with your audience. As well as, Twitter bio examples that could serve as inspiration for your brand.   Why should you take your Twitter bio seriously? Here are a couple of reasons why you should put more thought into your Twitter bio. It gives your more visibilityIt gives you credibilityIt gives you a chance to stand out from the crowd It gives you more visibility Your Twitter bio is indexed by search engines such as Google and Bing. You can take full advantage of this by adding relevant and searchable keywords into your bio to improve the brand’s visibility. When I searched for Zappos in Google, the company’s Twitter account...

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### How to create a no-code Facebook chatbot?

> This article has made a list of free and paid solutions that allow you to integrate Facebook chatbot without any coding quickly.

- Published: 2021-10-14
- Modified: 2022-03-29
- URL: https://sociality.io/blog/how-to-create-no-code-facebook-chatbot/
- Categories: Facebook, Insights, Tools

Every month, over 20 billion Facebook messages are circulated in a B2C circle. The popularity of chatbots has been growing rapidly to meet consumer demands and shifts in behaviors. Today, customers simply expect businesses to offer customer support through social media channels.   A chatbot is a programmed AI software that automatically responds to customers’ questions. It helps to optimize support and social media teams’ working time by directing them to the right information, product, or business department.   Creating a chatbot might seem stressful for those who lack coding skills and don’t have the resources to develop a new solution. To solve this problem, there are ready-to-install chatbots. This article has made a list of free and paid solutions that allow you to integrate Facebook chatbots without any coding quickly. Define Facebook chatbot’s purpose  It is essential to define the chatbot’s purpose and prepare a list of frequently asked questions. For instance, you can share some basic information:  Get started button Greeting messageWorking hours LocationContactsMenu Save user phone Save user email Quick replyProduct gallery  Chatbots can drive customers to take action by imitating real human conversations. For example, your chatbot can explain what your company does and direct customers to the right person or department if you have a media agency. Or, if you have a restaurant, a chatbot can send a digital menu or allow them to book a table. Yes, the possibilities of chatbots can be endless, but where to start? Let’s dig into the subject.   Related article: How to Conduct...

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### How to export Instagram messages on PC and Mac?

> In this article, you will learn how to export Instagram messages, comments & like history, and other details in HTML format on PC or Mac.

- Published: 2021-10-12
- Modified: 2022-04-18
- URL: https://sociality.io/blog/how-to-export-instagram-messages/
- Categories: Insights, Instagram, Tips/How to, Tools

Behind every Instagram direct message, there is always a real person who took his/her time to reach out to you. Whether you are managing a small Instagram shop or a global brand, managing Instagram messages is an undividable part of social media marketing.   The motivation behind exporting conversations can vary. Usually, it is done to gather social media engagement and add to the CRM system or to prepare advanced reports on sentiment analysis, response time rate, etc.   Follow the steps below and you’ll download all your Instagram data including DM’s, comment & like history, story history, archived posts history, Instagram sticker interaction history, and many more other details in HTML format. The process for exporting Instagram messages is the same whether you do it from a mobile phone or from a desktop. Related article: How to check and view Instagram messages on PC? Step 1: Click on the menu icon on the upper right-hand side. Step 2: Tap Settings. Step 3: Click on Security. Step 4: Find Download Data from the list under Data & History. Step 5: Write down your e-mail address, your password and request the data. Step 6: Once your data is ready, Instagram sends you an e-mail with a link. Keep in mind that the link will only work for 4 days after we send it.   Pro Tip #1: Instagram Messages Management  If you have a whole bunch of DM’s coming in and out or you lack managing conversations in a quality way;...

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### Beyond Beta October 2021 at Sociality.io

> Let's take a look at what have done as Sociality.io in October to get closer to our dreams. Here is the summary of Sociality.io October 2021.

- Published: 2021-10-07
- Modified: 2022-02-03
- URL: https://sociality.io/blog/beyond-beta-october-2021/
- Categories: Beyond beta, Product

Twenty-five thousand downloads on the first day! Every moment of life, things are happening all around the world. Let’s go back to a random October day of the year 2010. The time when Instagram first launched and reached 25 thousand users on the first day! It is the story and the success behind perseverance, hard work, and imagination. While we are applying the same soul to our work, let’s take a look at what we have done as Sociality. io in October to get closer to our dreams. Welcome to the team Irem As the Sociality. io team, it is our pleasure to introduce our new teammate Irem to you. She is a “Customer Support Specialist” of our team and she is a real customer guru. Let’s get to know Irem better. She is a mother of 2 adorable dogs called Dobby and Bond. When talking about festivals and techno-concerts, Irem is always there. Other than that she loves cycling around the city. AnnounceKit and their Sociality. io experience AnnounceKit is one of the amazing customers. The no-code changelog tool, AnnounceKit, helps more than 1000+ customers to deliver product updates and announcements to their website visitors and clientele efficiently. We are happy to become their digital solution partner. There are more! Take a glance at the interview with dear Zeynep Serra Avan, Content Editor of AnnounceKit. Module Update Soon: Engage “The single biggest problem in communication is the illusion that it has taken place”, George Bernard Shaw said. Absolutely, communicating...

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### Best tools to run an Instagram audit for your clients

> In this post, you’ll learn why an Instagram page audit is useful to run on your Instagram accounts with ten tools that you can get started.

- Published: 2021-10-07
- Modified: 2023-02-16
- URL: https://sociality.io/blog/instagram-page-audit-tools/
- Categories: Insights, Instagram, Tools

Surely, you know that devising an effective social media strategy requires access to actionable data, right? And that this also applies to Instagram? But when you get the reins to grow a client’s Instagram account, where do you get these data from? How do you know the best time to post? What type of post resonates with your client’s Instagram followers? How fast is your client’s audience growing? Simply put, what you need to do is perform an audit of the Instagram profile. This will help you understand where your starting point is and measure your growth rate accurately against competitive benchmarks. In this post, you will learn why an Instagram page audit is useful as well as simple steps to run one on your clients’ Instagram accounts. Finally, I will also show you ten tools that you can get started with to run social media audits for your clients. Ready? Let’s dive in. Why should you run an Instagram audit? Are you wondering why you should spend hours auditing your clients’ Instagram accounts? Below are some of the ways in which an Instagram page audit can help you and your clients achieve great results. 1. It gives you a deeper understanding of your client's followers You definitely have ideas about how to grow your client’s Instagram account. But none of those ideas matter if the account in question has a shady past, like growing followers through bots. Why would this be a problem? Well, fake followers skew your engagement...

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### Best practices on tracking Instagram follower growth ( + Free and paid tools)

> Best practices to grow Instagram audience and build presence with ten free and paid tools to analyze and track Instagram follower growth.

- Published: 2021-10-05
- Modified: 2023-02-17
- URL: https://sociality.io/blog/tracking-instagram-follower-growth/
- Categories: Insights, Instagram, Tools

There was a time when the number of Instagram followers you had was the most important metric when it comes to assessing your Instagram strategy.   But not anymore. Ever since Instagram’s algorithm change in 2016 and the shift in focus to post engagement, follower numbers have become more of an ego booster. Something to make you feel important. But that’s not to say that it’s no longer important. According to a survey commissioned by Facebook, 81% of Instagram users claim that they use the platform to find and research products and services. This means that you need to grow your audience with organic followers in order not to leave money on the table for your competitors to run away with. In this post, I’ll show you the best practices that you can use to grow your Instagram audience and build your presence. I will also show you ten free and paid tools that will help you analyze and track the growth of your Instagram audience.   But first, let’s see why it’s important to track your Instagram follower growth. Why is it a good idea to track your follower growth on Instagram? Just to be clear, there is only one type of follower growth you should be interested in. And that’s your organic follower growth. Buying Instagram followers is a route you should not take.   Why is this so? There is a simple reason. You want your audience to be engaged. You want them to react to your...

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### Best 10 apps marketers should use in 2024

> Right tools combined with an audience-focused marketing campaign is a match made in heaven. Here is the list of ten marketing apps in 2024.

- Published: 2021-09-30
- Modified: 2024-08-05
- URL: https://sociality.io/blog/best-10-marketing-apps-in-2021/
- Categories: Insights, Social media marketing, Tools

Too often, marketers find themselves learning skills outside of their core expertise in a bid to stay relevant in their dynamic marketing landscape. While it is true that some skills are must-haves for any marketing expert, there are also marketing apps that make your work much more manageable. Like a carpenter with a tool for every task, marketers should have apps in their marketing toolkits that fit every job. The right digital marketing apps can turbo-boost you past your competitors. But there are thousands of apps that marketers can try their hands on—enough to spin your head. The right tools combined with an audience-focused marketing campaign are a match made in heaven. At Sociality. io, we recognize the difficulty of finding this perfect match. So we've made a list of ten apps that should find a place in your digital marketing app stack. 1. Sociality. io Sociality. io app is a desktop-level social media management mobile application for both iOS and Android.   Create and publish content from anywhere Easily manage your content calendar Schedule your content simultaneously to all social media networks Preview your contents before it goes live Unified inbox for all your messages Manage all your engagements in one place Effective team collaboration With Sociality. io, you get one of the best apps for social media marketing and a complete social media management solution for your brand that allows you to manage all your social media accounts in one place. You can manage all your social media...

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### How to organize and optimize social media calendar

> In this step-by-step workflow guide, you’ll learn how to create and optimize a social media calendar for your social channels like a pro.

- Published: 2021-09-28
- Modified: 2022-03-30
- URL: https://sociality.io/blog/social-media-calendar/
- Categories: Insights, Social media content, Social media marketing

Are you struggling to find a direction with your social media channels? Without concrete goals and a plan for your content, you can easily feel disorganized and overwhelmed. A social media content calendar can save you from this stress and help you publish content that resonates with your audience.   Getting more organized sounds great, but how do you get started? In this step-by-step workflow guide, you’ll learn how to create, maintain, and optimize a content calendar for your social channels like a pro. But first, what exactly is a social media calendar and why do you need one? What is a social media content calendar? A social media calendar is a system or plans you and your team use to organize all the content you post on social media. It includes your upcoming posts with the date and time they’re scheduled for. Your content calendar should also have which goals your post is accomplishing, any campaign details, and which social channels you’re posting it on.   You can start completely from scratch and create a calendar using Google Sheets or an Excel spreadsheet, but it’s easier when a calendar is already made and all you have to do is add your content. With Sociality’s Publish module, you can view your content calendar in daily, weekly, or monthly view, and creating a new post takes seconds. You can also add users to each post, so you or your manager can approve it before it gets posted. Why use a social...

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### What is the best time to post on LinkedIn?

> On social media, timing is everything. Creating posts at the right time and frequency helps keep your followers engaged. In this guide, you’ll learn the best time to post on LinkedIn.

- Published: 2021-09-16
- Modified: 2022-04-19
- URL: https://sociality.io/blog/best-time-to-post-on-linkedin/
- Categories: Insights, LinkedIn, Tips/How to

On social media, timing is everything. Creating posts at the right time and frequency helps keep your followers engaged. They can’t interact with your post if they don’t see it. Of course, finding the best time to post isn’t so straightforward and it varies depending on which platform you use. On LinkedIn, a good posting schedule is important for meeting your goals, whether it’s recruiting prospects or connecting with other thought leaders.   Worth checking the article "Top 6 LinkedIn features to boost lead generation. " Best days to post on LinkedIn As the social networking platform geared toward professional connections and thought leadership, it makes sense that LinkedIn’s highest engagement levels center on the workweek. The best days to post on LinkedIn are in the middle of the week, on Tuesday, Wednesday, and Thursday.   That’s not to say that posting on Monday or Friday won’t get you any views, likes, or comments. But you face fewer chances of people having logged off for the week or not started their week yet on Tuesday – Thursday than on Monday and Friday.   LinkedIn is much more specialized than other social media platforms, but it still attracts a wide variety of audiences. Your brand can take advantage of LinkedIn even if you’re not a B2B company, by posting about company culture or empowering individual employees to develop their own profiles. When crafting your LinkedIn posting schedule, consider your goals on the platform.   Can I post on LinkedIn on the...

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### How to stay competitive with 2024 Facebook algorithm changes

> In 2024 Facebook algorithm changes were made to personalize the newsfeed for everyone on its platform. Read the simplified version and more.

- Published: 2021-09-14
- Modified: 2023-12-27
- URL: https://sociality.io/blog/facebook-algorithm-changes-in-2021/
- Categories: Facebook, Insights, Social media marketing

With over 2. 934 billion monthly active users on Facebook as of July 2024, marketers wouldn’t want to miss this lucrative social media platform to grow their business. But here’s a catch—you need to unravel the Facebook algorithm to make sure your content is appearing in your target audience’s feed and creating the impact and engagement you want. So, let us dive deeper into the new Facebook algorithm and what it means for your marketing efforts.   What is the Facebook algorithm?   Facebook keeps revising its algorithm that determines which posts appear in the Facebook feed of the users and also their order (higher in the feed). Primarily, it assesses or evaluates all posts to score them based on various factors, arranging the posts in descending order but not in chronological order in the feed—every time you open Facebook. It takes into account what users are interested in or more likely to engage with, what pages or people they followed, engaged or liked recently.   Facebook’s personalized ranking  Whether a user is browsing Feed, using Search, watching a video, or exploring deals in a Marketplace, Meta ensures that the user sees the content which is most valuable to them and this content appearing in the user feed is often personalized.   For this, Feed Surveys and algorithms are utilized to predict what a user will most likely be interred in. So, let us discover more about the new Facebook algorithm.   https://twitter. com/facebook/status/1493633545444675589? s=20&t=DbaAglFq8H6R4kInhSQPDw How does new Facebook Feed...

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### Beyond Beta September 2021 at Sociality.io

> Let's take a look at what we did in September except save the world. Here is the summary of Sociality.io September 2021.

- Published: 2021-09-09
- Modified: 2022-02-03
- URL: https://sociality.io/blog/beyond-beta-september-2021/
- Categories: Beyond beta, Product

Hi there, accompany us on our historical trip back to 1947. On September 9, 1947, the world's first computer bug was recorded. However, this was no ordinary ‘software bug’. It was a real-life moth at the computer’s hardware. Well, bugs are still a part of our lives. One of our developers describes it as “When it comes out, it starts to give little adrenalin. When the solution time gets longer, it starts to alienate you from life, it reduces the joy of living, and it makes you say that I will find another job. But when it is solved, this is an event feels like I saved the world” Let's take a look at what we did in September except save the world. New member alert We know that there is always an excuse to share the good news with loved ones, such as you, our lovely customers. As the Sociality. io team, we are really excited to introduce our new teammate Ebru to you. She is a part of our growing marketing team as a “Digital Marketing Specialist” from now on. Let’s get to know Ebru better. She is a big fan of sitcoms, especially Brooklyn 9-9, admires the city of Bruges, and loves to prepare colorful files with lots of emojis. To be honest, it is a bit weird that she is also responsible for that writing and now introducing herself from a 3rd personal point of view. Havas Creative Group and their Sociality. io experience Havas Creative...

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### How to manage multiple Instagram accounts in one app?

> This post will show to add and manage Instagram profiles using the Instagram app. Then introduce Sociality.io in managing Instagram accounts.

- Published: 2021-09-07
- Modified: 2022-03-29
- URL: https://sociality.io/blog/multiple-instagram-accounts-in-one-app/
- Categories: Insights, Instagram, Tips/How to, Tools

Managing multiple Instagram accounts for your brand can seem like a hellish task.   From trying to figure out how to manage the tons of messages you receive daily to deciding the best strategy for posting your content on the platform. From brainstorming ways to grow your Instagram profiles and then wondering if your business growth reflects your effort.   No one can blame you for wondering if anyone can manage multiple Instagram accounts. And if it's worth it to do so. Well, I can tell you that you can manage multiple Instagram accounts. And with the right execution, you can drive your business forward with them. In this post, I’ll show you how to add and manage your Instagram profiles using the Instagram app. And then introduce you to Sociality. io, our social media management platform, that will assist you in managing your Instagram accounts. Let’s begin. Can you manage multiple Instagram accounts in one app? I’ll first answer this question: Can you have multiple Instagram accounts? The answer is yes. You can have more than one Instagram account. In fact, Instagram doesn’t put a limit on the number of Instagram accounts you can create. So, you’re free to create 20 different Instagram profiles as long as you provide an email address for each one of them. But would you be able to manage all of them in one Instagram app? Not exactly. You can only have up to five different Instagram accounts on one app, that you can...

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### Smart tactics and tools to improve time management

> If you’re having trouble managing time in between your marketing activities, here are some smart tactics to improve time management.

- Published: 2021-08-31
- Modified: 2022-10-12
- URL: https://sociality.io/blog/tactics-to-improve-time-management/
- Categories: Insights, Social media marketing, Tools

Social media marketers move fast. Because the world moves fast. Today we will give you some tools you can use in order to manage your time efficiently and professionally. If you’re having trouble managing time in between writing content, briefing graphic designers, brainstorming for ideas, handling customer service, etc; here are some smart tactics to improve time management. Social media calendar templates by Airtable Airtable is an online workplace collaboration service. Founded in 2012, this spreadsheet-database hybrid cloud service allows users to create databases, set up column types, add records, link tables to one another, sort records, and publish views to external websites. It also has apps suitable for iPhones and Androids. Its social media content calendar template is essential for production teams of all sizes and disciplines. It streamlines the entire content creation process. You can assign people for tasks, view multiple calendars and schedule the right content at the right time, review all the content within the calendar and even publish it to your preferred social media platform. Plus, you can create individual production calendars based on content format. It will only make it easier to map specific content back to your strategy and to maintain the consistency of your social media content in the short and in the long run. There is a free sign-up option for individuals or teams getting started with Airtable. Discover it here.   Online whiteboard and visual collaboration platform by Miro Miro provides an infinite canvas for cross-functional and remote teams. Miro’s...

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### 7 Reasons to download the Sociality.io mobile app

> We will walk you through a more efficient and nonchaotic way to manage your social media anywhere, at any time with Sociality.io mobile app.

- Published: 2021-08-26
- Modified: 2022-10-12
- URL: https://sociality.io/blog/sociality-io-mobile-app/
- Categories: Insights, Social media marketing, Tools

In this fast-moving social media world, your job as a social media marketer can be very tasking. Unlike other jobs, yours has little or no regard for working hours and you often find yourself working at odd hours of the day. We've launched our social media app that gives you control over all your social media accounts right from the palm of your hands. In this post, we will walk you through a more efficient and nonchaotic way to manage your social media anywhere, at any time - even when you're miles away from your computer. Getting started with Sociality. io mobile app If you already use our web version to manage your social media pages, all you need is to download the Android version from Google Play or the iOS version from the Apple store and log in with your account details. If you are new to Sociality. io join 2000+ marketers who enjoy seamless and efficient social media management by creating an account with your business email here. Browse through our pricing plans to find a suitable plan or you can start your Sociality. io experience now– with our free 14-day trial offer. Why should you download the Sociality. io mobile app? 1. Create and publish content from anywhere As a social media manager, because of how dedicated you are to your work, some of your best ideas would come while you engage in random activities and not necessarily when you are sitting across your computer. No matter...

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### Content curation strategies and tools in 2024

> In this guide, you’ll learn which five content curation strategies to prioritize in 2021, plus the six best tools for curating content.

- Published: 2021-08-24
- Modified: 2023-12-27
- URL: https://sociality.io/blog/content-curation-strategies-and-tools/
- Categories: Insights, Social media content, Tools

Content curation is a skill you hear a lot about but isn’t so easy to get right. If you’re involved in social media management or content marketing at all, then you’ve heard about curating content and have probably done it yourself. And if you’ve curated content before, then you know that the tools and strategies for successful content curation are always changing.   In this guide, you’ll learn which five content curation strategies to prioritize in 2024, plus the six best tools for curating content. Ready to take your curation game to the next level? Read on. What is curated content and why do you need it? Before we dive into the top five content curation strategies and the top six tools to use for content curation in 2024, let’s look at what content curation is and why you need it. What is curated content? Content curation is finding content relevant to your audience across a wide variety of sources and sharing it with your audience via various communication channels. The content you share could be an article, video, image, podcast, or any other type of content you find online.   Curating content refers to all types of media channels, including social media curation. On social media, you can either create a post with a link to the content or share someone else’s post on the platform.   The benefits of content curation Why should you bother curating content? With the vast wealth of information available today, you’ll never be...

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### Join Sociality.io mobile applications

> Managing social media on the go is enjoyable yet complicated. Discover Sociality.io mobile applications: enjoyable, colorful, and dynamic.

- Published: 2021-08-24
- Modified: 2022-03-28
- URL: https://sociality.io/blog/join-sociality-io-mobile-applications/
- Categories: New features, Product

Hey-yo! Your best social media management tool is on mobile now. After a long development process, we are very glad to announce our new mobile applications. We really hope that Sociality. io mobile applications will help and ease your social media management and marketing journey. Without further ado, let's dive into details! Why download Sociality. io App? Let us briefly explain. Managing social media on the go is enjoyable yet complicated, we know it. No worries, with Socialty. io’s mobile applications social media management process is more enjoyable, colorful, and dynamic. Do not wait any longer to meet our desktop-level social media management mobile app for iOS and Android. Click to download now! Let’s take a look what is waiting for us in the app Yeah, you heard right! You can manage and create your social media content anywhere now. Curate content calendar across all social media profiles on the go. Create, approve, preview, and schedule posts with a single tap directly from your phone. Keep the momentum by managing social media engagement workflows from one mobile app. Assign conversations, reply with pre-crafted responses and moderate your page with ease. Remove distractions so you can focus on what's important. Receive instant and customizable push notifications from all social media networks to keep everybody in the loop. We will be empowering our Sociality. io mobile applications usability more. Listen, Report, and Competitor Analysis modules are coming soon. Stay tuned! Oh, you think we are done? Of course not, we’ve got more!...

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### Reasons why you should stop measuring social media vanity metrics

> Vanity metrics don’t say a lot about business’ health and/or growth. They offer feel-good numbers without providing any actionable context.

- Published: 2021-08-19
- Modified: 2022-04-17
- URL: https://sociality.io/blog/why-to-stop-measuring-vanity-metrics/
- Categories: Insights, Social media analytics, Social media marketing

Vanity metrics don’t really say a lot about your business’ health and/or growth. They offer feel-good numbers without providing you any actionable context. They are typically easily obtained, can be misleading, lack clear guidance, and they don’t really help you improve your business in a meaningful way. Number of total page views, social media followers, and downloads can easily be some of the vanity metrics you’re looking at. Instead of checking your page views on a regular basis, consider looking at bounce rates, time spent on a page, or the number of unique users, or pages per session. Instead of keeping track of your social media followers, keep track of your click-through rate, or share of voice compared to the competition. Then you’ll know where you’re at and you’ll decide where you’d like to go from there. What are actionable metrics? As opposed to vanity metrics, actionable metrics are linked to your business’ success and they do give you ideas on your customers’ or audiences’ behaviors. Customer Lifetime Value, Net Profit, Customer Acquisition Cost, and Return on Marketing Investment can be some of the examples of actionable metrics. Keeping track of actionable metrics and analyzing those data will help you make decisions in the short and in the long run. There is a tiny line between these two: Keep in mind that vanity metrics for one company can be actionable metrics for another. Every business has different stages of enterprise maturity. Different types of metrics will matter to you across...

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### A complete guide to best free and paid tools for social media analytics

> This article includes what KPIs to focus on, how to interpret social media analytics results, and the best social media analytics tools.

- Published: 2021-08-17
- Modified: 2023-02-17
- URL: https://sociality.io/blog/tools-for-social-media-analytics/
- Categories: Insights, Social media analytics, Tools

Tracking the right social KPIs and analyzing performance is key to understanding whether your strategy is on the right track and whether your team can optimize the efforts.   Although everybody knows how crucial social media analytics is, the majority of businesses and social media marketers use inbuilt analytics tools. 7 out of 10 professionals struggle to define social KPIs and don’t know how to gather and interpret metrics.   This article will shed light on what KPIs you should focus on, how to interpret social media analytics results, and the best social media analytics software to use.   The most commonly tracked social media KPIs Reach: reach indicates how far your brand has traveled, which shows how many consumers know your brand. You can calculate your reach with the number of your followers, impressions, etc. , to estimate how many people have seen your brand. Related article: Which is More Important: Reach vs. Impressions? Engagement: it shows the interaction you get on your social media updates. The likes, comments, etc. , signifies that your audiences are interested in what you offer. Having millions of reach but low engagement means that your marketing campaign is not resonating with your audiences.   Leads: this is about how many of your engaged followers want to buy your products. This is simply an issue of conversions; how many of your engagements are converting to sales. Customers: This is not just a one-time conversion but continued patronage from consumers. Customer is the end goal...

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### Youtube analytics 101: Your simplified guide to complex Youtube data and metrics

> In this article, we shall be looking at how you can measure your YouTube channel success using YouTube metrics within YouTube Data Analytics.

- Published: 2021-08-12
- Modified: 2022-04-13
- URL: https://sociality.io/blog/youtube-data-and-metrics/
- Categories: Insights, Social media analytics, YouTube

So you have invested a ton of resources into your Youtube channel but you are unable to tell if they have paid off or not? Sometimes, the results of an investment may not be as obvious as we’d like. This means the fact that you haven’t recorded a surge in the number of new subscribers or likes doesn’t mean your resources are not working. Tracking these metrics successfully is the problem many entrepreneurs face and they are unable to find a practical solution.   Statistically, YouTube is the second largest search engine after Google, and over 700,000 videos are uploaded on the platform daily, but only a few of these videos enjoy good views. The key to having a higher chance of success on YouTube is understanding some critical factors before uploading your videos. Understanding YouTube concepts such as retention, audience reach, watch time, subscriber count, click-through rate, and sources of generating traffic will assist you to position your channel to perform well. In this segment, we shall be looking at how you can measure your YouTube channel success using YouTube metrics within YouTube Data Analytics.   What are YouTube analytics metrics? YouTube Analytics is an in-built tool for evaluating user behavior and interaction with your channel, while its metrics serve as a measurement of individual indicators making the reports. Although there are different analytics tools you can use, YouTube offers the best deal when it comes to in-built tools.   To use these metrics to improve your channel, you...

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### Top 5 YouTube habits to adopt to double your subscribers in 2024

> Let’s dive into the top 5 YouTube habits to adopt to grow your subscriber base, so you can reap the rewards of your own fanbase.

- Published: 2021-08-10
- Modified: 2023-12-27
- URL: https://sociality.io/blog/5-youtube-habits-to-double-subscribers/
- Categories: Insights, Social media content, YouTube

In this era of digital YouTube is the second largest search engine. Getting more YouTube subscribers is every YouTuber's goal. Growing channels is directly associated with subscribers and often is the major performance KPI. However many channels struggle since turning views into subscribers on YouTube isn’t that easy. To attract subscribers you need to develop and adopt the right habits. In this article, we will share the top 5 habits to adopt to double your YouTube subscribers. Before go deep, you may want to take a look at "Everything you need to know about YouTube Cards" Why share video content on YouTube? Nowadays video content is the leader in the digital world. It has revolutionized content creation beyond imagination. The ability to bring in more details and visual experience captivates audiences around the world. In addition, the rise of social media platforms is a key factor driving the growth of video content creation. YouTube is the king platform for video content creation and sharing. There are about 1. 86 billion Youtube users worldwide. Since 79% of internet users have a YouTube account, the total viewing time is roughly over 1 billion hours per day. This massive appeal makes YouTube a popular medium for entertainment and knowledge sharing. But beyond entertainment, the most interesting aspect is the rise of YouTube as a marketing tool. Why do YouTube subscribers matter? The number of YouTube subscribers for a particular channel might seem like a vanity metric. However, in reality, it is very important...

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### Beyond Beta August 2021 at Sociality.io

> While working as hard as the ant, we did not forget to have as much fun as the grasshopper. Here is the summary of Sociality.io August 2021.

- Published: 2021-08-05
- Modified: 2022-02-03
- URL: https://sociality.io/blog/beyond-beta-august-2021/
- Categories: Beyond beta, Product

Hey there! Do you remember the story of “the grasshopper” and “the ant”? We suppose no one has ever heard of the story of the grasshopper and the ant. Just as we were saying goodbye to August, we wanted to commemorate them. To be honest, we acted like neither ants nor grasshoppers this month. While working as hard as the ant, we did not forget to have as much fun as the grasshopper. So what did we do?   Let's have a look together. Here is our summary of August... “Best Ease of Use Badge” from Capterra Better and easier social media management is our main and the most important aim. While we are always trying our best, you are also with us on that journey! We appreciate your support. It’s our pleasure to share that we, as Sociality. io, got one of the "Best Badges" from Capterra under the category of "Capterra Best Ease of Use and Capterra Best Value" based on end-user reviews. Thanks for being our motivation. Our family is growing. As the Sociality. io team, it is our pleasure to announce that Altynai is with us afterward. Since you are from our family, we wanted to share that good news with you as well. Let's get to know our new “Marketing Manager Altynai” more with 3 feature that describes her.   Although we do not know exactly how many plants she mothered, we are sure that she cares about them all. There is only one common...

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### 5 Tips to master YouTube content planning and why is it important?

> This post will walk you through five tips that will help you master YouTube content planning and fine-tune your YouTube content strategy.

- Published: 2021-08-05
- Modified: 2022-04-01
- URL: https://sociality.io/blog/youtube-content-planning/
- Categories: Insights, Social media content, YouTube

A good social media strategy starts with proper planning. There is a quote credited to Abraham Lincoln. “If I had an hour to chop down a tree, I would spend the first 45 minutes sharpening my ax. ” Now, I don’t know if I’d spend the same amount of time sharpening my ax. I’d probably just use 30 minutes. But the meaning behind that quote is crystal clear. Proper planning is key to achieving every goal. Let’s replace the tree to be brought down with your YouTube goals. How would you sharpen your ax? I’ll tell you how - you’ll sharpen your ax by creating a YouTube content plan. A content plan clarifies the direction you want your content to take. Meera Kothand, the author of One Hour Content Plan, broke it down when she said in her book that if you cannot show clearly the direction you want your content to take your , your won’t understand where you are leading them. This post will walk you through five tips that will help you master YouTube content planning and fine-tune your YouTube content strategy. But before then, let’s briefly talk about what a content plan is. What is a content plan? A content plan is a framework that defines what role content will play in your overall brand strategy. It includes the processes, resources, and data needed to reach the goals outlined in your brand strategy. According to the 2018 Content Marketing Benchmark, Budgets, and Trends report by CMI...

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### 5 Proven steps to master social media automation (+ Free tools)

> Get the best out of social media automation by following actionable and efficient steps that we mentioned in this article with free tools.

- Published: 2021-08-03
- Modified: 2022-04-18
- URL: https://sociality.io/blog/social-media-automation/
- Categories: Insights, Social media marketing, Tools

Social media automation has become every marketer's day-to-day reality. When your job involves plenty of creative thinking, conducting research, and conceptualizing ideas — tedious and repetitive tasks are your biggest enemy. Especially if you have to manually gather all the data and analytics from several social media accounts and platforms. That’s where automating all your social media activities comes in.   However, with automation, you not only streamline repetitive tasks but most importantly gathers social media data to make smarter decisions. You’ll know what content performs better, audience preferences, and team performance metrics.   Social media automation tools flood the market. Currently, there are more than 1000+ solutions available. This article aims to bring our expertise and show you a step-by-step guide on how to organize an effective workflow for your team. Let’s dive in. Related article: Simplify sales and lead gen with 10 LinkedIn automation tools Step 1: Create content  It can be tough to create content that drives engagement, and generates revenue. Especially if you add the pressure of coming up with fresh ideas that haven’t been published or visualized before. To help you get started, some automation tools generate content like copy and visuals from scratch. Some examples of these tools include Conversion. ai, Articoolo, Grammarly for copy, and Canva or Snappa for visuals. We are going to give you a short description of each of them in the section below. Automated copywriting tools: Conversion. ai (Paid): An advanced AI-assisted copywriting tool that will help you create...

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### What every marketer needs to know about Instagram Creator Account

> If you are using Instagram for your business and don’t know the perks of switching to an Instagram Creator Account, this article is for you.

- Published: 2021-07-29
- Modified: 2022-03-29
- URL: https://sociality.io/blog/instagram-creator-account/
- Categories: Insights, Instagram, Tips/How to

If you are using Instagram for your business in 2021, you should definitely know about Instagram Creator Account. Instagram Creator Account helps digital marketing experts to better achieve your brand’s marketing goals helping you to be connected to your audience. If you still don’t know the perks of switching to an Instagram Creator Account, this article is just for you. What is an Instagram Creator Account? A brief history. When Instagram was first created, it wasn’t designed to be business or influencer-friendly. Initially, every user on Instagram had a personal account. As it evolved, in 2016 Instagram introduced us business accounts with features and tools to generate detailed audience metrics and help brands succeed with their business on the platform. By that time the influencer industry was becoming a hot new strategy for brands’ marketing, and Instagram influencers also transitioned to business accounts. However, business accounts weren’t geared toward individuals. As a result, in 2019 as an alternative to the business accounts, Instagram introduced a new kind of Instagram account, created mainly for Instagram influencers and creators — Creator Accounts. First, only accounts with more than 10k followers could use it, now this option is available for all users. Instagram Creator Accounts are similar to business accounts, offering users exclusive features and analytic tools. But there are some differences you need to know about. Who exactly is Instagram Creator Account for? When you go to switch your account type, the Instagram application itself says that creator accounts are “Best for...

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### Do negative comments really matter? Stats and key takeaways for marketers

> What can marketers do to address negative social media comments, and how can social media management tools help? This article is for you.

- Published: 2021-07-27
- Modified: 2022-04-19
- URL: https://sociality.io/blog/social-media-feedback/
- Categories: Insights, Social media marketing

Social media networks have become one of the top places for brand and product reviews. Reviews shared on social media appear more honest or authentic, especially if they come from someone in our network.   Brands love it when customers engage with their products or services on social media, but the comments and overall social media engagement aren’t always positive. No brand is exempt from negative comments or posts — if it hasn’t happened to you yet, it will. What’s important is how you handle the negative feedback.   Does negative social media comments impact sales? Critical comments on social media do matter for your brand, and if you choose to ignore them, it will affect more than your image. Research shows that poor ratings and reviews on platforms like Google and Facebook can hurt your revenue.   Because online reviews factor so heavily into the purchasing decisions of today’s consumers, you can’t afford to let negative comments go unaddressed. To paint a clearer picture of the influence social media feedback has on your business, consider these statistics:  45% of the world’s population uses social media35% of customers in the US post negative comments about companies on social media, and 53% post positive comments54% of social media users use social media to research products1 in 3 social media users prefer customer care over social media than over telephone or emailAnswering a complaint on social media can increase customer advocacy by up to 25%3 out of 4 consumers trust a company...

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### Sharing our top-secret new social media platforms

> This post seeks to expose new social media platforms with a fair number of audience and less competition. We've selected 7 of them.

- Published: 2021-07-20
- Modified: 2022-01-06
- URL: https://sociality.io/blog/new-social-media-platforms/
- Categories: Insights, Social media marketing

Social media marketing has become a very important aspect of digital marketing and it's easy to see why. The world spends about 10 billion hours on social media platforms daily. Although a large portion of those hours is attributed to major platforms like Facebook, Twitter, and TikTok. There are some new, less popular platforms that provide immense social media marketing opportunities.   As a social media marketer, not only are the engagement rates on traditional social media platforms enticing, but also tight competition makes it difficult for business pages to appear at the top of audiences’ feeds. Almost all your social media competitors are displaying their social media marketing prowess on Twitter, so this post seeks to expose social media platforms with a fair number of audience and less competition, which brands can leverage for their marketing campaigns, and in this post, we've selected 7 of them. Important considerations before adopting a new social media platform for your marketing campaigns The upsurge of social media sites has made it so much easier for companies to get in contact with the core consumers of their products. However, this upsurge means there are now different social media sites that appeal to different niches, which brands can try their hands on. But brands can’t afford to dive into every social media channel halfheartedly. The most effective method is choosing a few platforms and focusing on them exclusively to deliver side project marketing amongst other forms of marketing to the company’s core customers.  ...

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### 5 valid reasons why choose a Facebook Marketing Partner

> In this article, you will find out what Facebook Marketing Partners are, why to choose one and how you can benefit from its services.

- Published: 2021-07-13
- Modified: 2022-08-20
- URL: https://sociality.io/blog/facebook-marketing-partner/
- Categories: Facebook, Insights, Social media marketing

For many businesses both big and small, Facebook is one of the central pillars of their marketing strategy. However, at some point marketing on Facebook can become overwhelming for even the most experienced social media marketing teams. If you’re looking for a way to hand your Facebook off to a team of experts to manage it for you, check out Facebook Marketing Partners. They have the experience to help grow your business – from running ads to selling products to engaging with your customers.   In this article, you will find out what Facebook Marketing Partners are, why to choose one and how you can benefit from its services.   What is Facebook Marketing Partner? Facebook Marketing Partners are agencies and tech companies that help businesses reach their business goals in the most efficient way. Facebook Marketing Partners manage Facebook marketing on behalf of brands or other businesses. These companies have been vetted and certified by Facebook based on their expertise and consistent excellence in delivering marketing success for their clients. There are three tiers to Facebook’s Marketing Partner Program: Facebook PartnersAny agency can become a Facebook Partner by meeting Facebook’s requirements. Facebook Preferred PartnersBeing a Preferred or Premium Partner means a company is experienced, and successful in advertising on Facebook. They know how to optimize a campaign so it delivers successful results. Facebook Premium PartnersBeing a Preferred or Premium Partner means a company is experienced, and successful in advertising on Facebook. They know how to optimize a campaign so...

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### Beyond Beta July 2021 at Sociality.io

> While everything is changing for the better, we wouldn't be able to keep up with this change! Here is the summary of Sociality.io July 2021.

- Published: 2021-07-08
- Modified: 2022-02-03
- URL: https://sociality.io/blog/beyond-beta-july-2021/
- Categories: Beyond beta, Product

Since July was in full kaizen mode for us, we have set it as our motto for this month. For those who have no idea about it, kaizen is a Japanese term meaning "change for the better". Well, while everything around us is changing rapidly for the better, we wouldn't be able to keep up with this change! Let’s take a look at the changes that we had in the previous month. Here is our summary of July... Sociality. io mobile app is live now! Managing social media on the go is enjoyable yet complicated, we know it. No worries, with Sociality. io’s mobile app social media management process is more enjoyable, colorful, and dynamic.   Do not wait any longer to meet our desktop-level social media management mobile app for iOS and Android. AppStore Google Play Store “Trends” will be updated very soon You may have heard of “Trends”, don’t you? Then you should meet with one of our free tools that help you to optimize your time when trying to catch the changing trends every second. Oh almost forgetting about the best news, in the next quarter we are planning to add new platforms and customization options to make your experience better. Stay tuned! New onboarding page for user invitation Ready to have a new onboarding experience? We have updated our onboarding page for the user invitations. You are invited to see the changes Have your password ready and ask your teammates to let you join the party....

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### Ridiculously effective tactics to grow social media communities

> In this article, we will cover 2 ridiculously effective methods to grow an engaged social media community: Gamification Ideation

- Published: 2021-07-06
- Modified: 2022-04-17
- URL: https://sociality.io/blog/social-media-community/
- Categories: Community management, Insights, Social media marketing

For social media marketers, user attention and interaction are essential. While customer engagement is becoming increasingly difficult to achieve, many brands are addressing this challenge with new community management tactics. Different phases of the community lifecycle require alterations in methods. Whether your brand gathers people for meetings and conferences, arranges excursions, and cooperates with opinion leaders — it is a great struggle to discover new tactics to boost involvement.   Worth checking: The post covid future of community marketing In this article, we will cover 2 ridiculously effective methods to grow an engaged social media community:  Gamification Ideation Social media community gamification tactic As a community grows, you start thinking of strategies to improve engagement rates. Let’s discuss the first option — Gamification. The word ‘gamification’ literally means ‘the practice of making activities more like games to make them more interesting or enjoyable. It can occur in digital ways and non-digital ways.   The purpose of gamification is to increase the involvement of participants and motivate them to achieve the goal. It is also a great method to attract new audiences. Community games not only involve the current members but also have a high viral effect. Participants willingly share their impressions and results in conversations with friends and subscribers on social networks. The most common elements used in gamification are: Achievements (points, medals, bonuses) or badges: material or virtual reward for a performed action.  Levels: a hierarchy of statuses.  Leaderboards: tables displaying ratings of the most active and successful game participants....

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### How to save time by automating community management activities

> Without community management tools, it is hard to track conversations in platforms. With Sociality.io, monitor communities in one platform.

- Published: 2021-06-29
- Modified: 2022-04-14
- URL: https://sociality.io/blog/community-management/
- Categories: Community management, Insights, Tools

Community managers face great difficulties in guiding discussions, prompting members to participate and voice their opinions. Without proper community management tools, it can be hard to track conversations scattered across various social media platforms.   Whether you’d like to find your unicorn content among many posts you’ve shared, or you have had a couple of social media crises and you just came to realize that you not only need human power but also a sophisticated software to manage them effectively; Sociality. io allows you to monitor your communities in a single platform.   Bonus: Do not forget to discover how to apply some effective tactics to manage and grow your social media community. How to implement automation without harming your community?   Automating your social media activities doesn't mean that all your tasks will be performed by AI. Unfortunately, the technology is just not there yet.   In a lot of cases, integrating software transforms the "backstage" activities that members don't see. It is human beings to use the tool to connect with people, build bonds, prompt discussions, and engage members.   However, instead of doing it via the phone, manually switching from one platform to another, missing conversations in endless threads, every activity can be performed on Sociality. io in an organized manner.   Related article: Simplify sales and lead gen with 10 LinkedIn automation tools Which activities can be automated via software?   Responding to comments and customer queries on time.  Sociality. io gathers all social media engagement...

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### Instagram messaging is now available

> We are excited to announce that developers can now build Instagram messaging experiences for all business accounts with Sociality.io now!

- Published: 2021-06-24
- Modified: 2022-04-18
- URL: https://sociality.io/blog/instagram-messaging-is-now-available/
- Categories: New features, Product

Yep, it's real! We are thrilled to share that your favorite social media platform is one of the first tools in the world supporting this feature, officially. Messenger API support for Instagram was announced by Facebook at the F8 Refresh event a few hours ago and ta-da, it's already here! By today, we are starting to onboard our lovely customers to discover amazing abilities of the new Instagram messaging feature which is including but is not limited to story mentions and replying comments with private messages. Instagram messaging was published and used to be available for pages with 1K - 100K followers. Take a seat, you are about to hear good news. From now on, Instagram Messaging is available for all businesses on Instagram (no matter how many followers your page has) We are excited to announce that developers can now build Instagram messaging experiences for all business accounts! Read more on how to get started and help businesses drive meaningful conversations, increase customer satisfaction, and grow sales. Meta for Developers Discover more about Instagram messages management and automation of social media management chaos https://twitter. com/MetaforDevs/status/1427324387724697612 "The Messenger API for Instagram will now enable all businesses to connect with customers on their preferred messaging channel while integrating existing tools and data to drive business outcomes,” said Konstantinos Papamiltiadis, VP of Platform Partnerships at Messenger. So it's time to take a look at these integrations. Send and receive Instagram messages Send and receive IG messages as text, photo, video, and stickers from...

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### Tactics to identify opinion leaders to boost social media community engagement

> Leveraging community management is a powerful tool in marketing and in this article, you will see the tactics to identify opinion leaders.

- Published: 2021-06-22
- Modified: 2022-04-15
- URL: https://sociality.io/blog/identify-opinion-leaders/
- Categories: Community management, Insights, Social media marketing

Leveraging community management aka ‘Word of mouth’ is one of the most powerful tools in the history of marketing and it’s a fact! Using opinion leaders determine the fate of companies and brands, as well as the core consumer demographics. Below let’s go through some of the findings from research made by Convince & Convert; 83% of Americans say that a word of mouth recommendation from a friend or family member makes them more likely to purchase that product or service. Recommendations from friends are valued 27% more than advertising when making a substantial purchase. When choosing a restaurant, Gen Z and Millennials are 99% more likely to rely upon social media and online reviews than Gen X and Boomers. When planning a wedding, word of mouth from friends is 331% more likely to be relied upon than is advertising. Who are opinion leaders? What are the differences between influencers and opinion leaders? Nowadays opinion leaders and influencers tend to get mixed with one another. Opinion leaders are professional experts in their fields and careers. They use their personal communication platforms to promote products and/or services they use in their professional jobs. Their expertise allows them to have much more credibility and authenticity. Opinion leaders are trustworthy experts because of their professional knowledge, experiences, and achievements. Being an opinion leader, in contrast to an Instagram influencer, is not a job in the nutshell. 99% of them identify first as professionals in their industry. Marketing via opinion leaders is most common...

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### 11 essential YouTube KPIs to measure your channel’s growth

> This post will cover 11 essential YouTube KPIs to measuring your channel’s growth and how you can use them to drive your channel.

- Published: 2021-06-14
- Modified: 2022-04-17
- URL: https://sociality.io/blog/youtube-kpis/
- Categories: Insights, Social media analytics, YouTube

One billion. That’s the number of hours we as humanity spend on YouTube every day. It sounds like a whole lot of time and a great amount of content consumed daily. But that shouldn’t come as a surprise as we know how powerful YouTube has become. And how popular videos have become among businesses and consumers. But despite the undoubted benefits, YouTube has in store for brands worldwide, getting started with YouTube and building a successful brand can be tricky.   Why? One reason is down to analytics and performance tracking. YouTube has its own set of KPIs, which are different from other marketing channels. This makes it difficult to begin optimizing your YouTube strategy. But don’t worry. This post will cover 11 essential YouTube KPIs to monitor when measuring your channel’s growth and how you can use them to drive your channel forward. So without further ado, let’s begin. 11 Essential YouTube KPIs What are the eleven YouTube KPIs that you should closely monitor? Watch time Your watch time on YouTube refers to the amount of time your viewers have spent watching your videos. This metric is YouTube’s number one ranking factor which makes it essential for you to track. If people spend a lot of time watching your videos, it tells YouTube’s algorithm that those videos must be engaging. Therefore, YouTube promotes your channel to more people in their home feed or search section — leading to more views for you. You’ll get access to information concerning your...

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### How to do marketing mix analysis using the Marketing Mix Modeling?

> Marketing mix modeling is used as a decision-making tool to estimate the effectiveness of marketing initiatives in increasing ROI.

- Published: 2021-06-10
- Modified: 2022-01-06
- URL: https://sociality.io/blog/marketing-mix-modeling/
- Categories: Insights, Social media marketing

The Marketing Mix Model is an important part of any marketing plan. As the digital ecosystem rapidly evolves, many brands are leveraging a wider array of channels and techniques to reach customers. Marketing Mix Analysis using the Marketing Mix Model can help you to find out which activities are actually driving revenue and profit, and where you should be spending to maximize impact. The Marketing Mix Model determines the effectiveness of each of the marketing elements in terms of their contribution to sales. The results of such analysis can be used to adjust marketing tactics and strategies, and optimize the marketing plan. In this article, you will learn how to do the Marketing Mix Analysis using the Marketing Mix Model. What is the Marketing Mix Model? The Marketing Mix Model is used as a decision-making tool by brands to estimate the effectiveness of various marketing initiatives in increasing Return on Investment (ROI). The Marketing Mix Model lets your brand understand how various marketing activities are driving the business metrics of a product.   We all know about the 4Ps of the marketing mix. It consists of 4 main elements: product, price, distribution channels (Place), and product promotion (Promotion).   Well, the goal of the Marketing Mix Model is to measure how much success came from each of these elements and create the optimal mix of these four elements to meet your company’s objectives and maximize success. It does this by taking data from all the factors that may be influencing...

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### How to use Instagram question sticker to market your business?

> If you’re wondering how Instagram question sticker feature can be leveraged to market your business this article is for you.

- Published: 2021-06-08
- Modified: 2022-11-28
- URL: https://sociality.io/blog/instagram-question-sticker/
- Categories: Insights, Instagram, Tips/How to

Instagram Stories let you create positive engagement with your followers. Question Stickers make them even more interactive! Unlike poll stickers and emoji sliders, both of which allow users to “vote” on questions that you submit when you add a Question Sticker to your Instagram Story, your audience can answer your questions or submit questions for you to answer. If you’re wondering how this handy feature can be leveraged to market your business so that you get even more leads and sales from your Instagram, this article is for you. Worth checking article: 50+ Instagram bio ideas for your business profile How does the Instagram question sticker work? You can use the Question Sticker to ask questions or to let your followers ask you questions. Your followers will then be able to see your question and can tap to reply. You can also reply to your followers’ answers – creating positive engagement with your brand. Adding a Question Sticker to your Instagram story is easy. All you need to do is to take a few steps: Go to your Instagram account. Take a photo or video, or select it from your camera roll. Tap the sticker button right at the top of your screen. Select the “Questions” sticker  Type out your question you’d like to ask. It can be anything from recipe advice to a market research-related question. Then place the sticker on your photo or videoOnce you’re done, hit that share button, and wait for the responses to come in. When...

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### Instagram messages management and automation of social media management chaos

> Now, messenger API is supporting Instagram messaging. The social media management tools can offer Instagram messages management at scale.

- Published: 2021-06-03
- Modified: 2022-04-18
- URL: https://sociality.io/blog/instagram-messages-management/
- Categories: Insights, Instagram, Tools

Learning ins and outs of Instagram marketing strategy has allowed businesses around the globe to connect with audiences, tell their stories, and most importantly drive sales. Instagrammers are shoppers. Shoppers turn to social media for references. Without any doubt here is the fact: Instagram helps convert passive shoppers into confident customers. Setting up a killer profile page, writing engaging captions, creating beautiful visuals, and boosting metrics with ads have been a part of Instagram marketing strategy to promote brands’ online presence. However, social media marketing teams managing multiple accounts at the same time, or big enterprises with numerous brands under their umbrella struggle to scale their growth and automate their marketing activities. Managing and growing an Instagram profile up to 10K followers is a great milestone in itself. However, without proper automation and software, all activities turn into human error chaos.   Before go deep, worth reading 5 Proven steps to master social media automation What problems social media marketers face inside Instagram messages? Multiple Instagram profiles receive 100+ Instagram messages every day and you lose track of responsibilities distribution. Potential customers ask questions about a product and get ignored. Negative feedback is left unaddressed. The social media team frequently misses brand mentions in stories and feed. Top managers request engagement reports. Thus, marketers spend days gathering manually social KPI. Balancing Instagram messages of multiple accounts manually. Lack of sufficient time to provide an extensive response to potential customers. Cleaning the conversation threads out of spam messages. Related article: How...

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### Social Media APIs and Best Use Cases

> Without making you wait, let’s dig straight into what APIs, which is application programming interface, and social media marketing API's are.

- Published: 2021-06-01
- Modified: 2023-02-10
- URL: https://sociality.io/blog/social-media-apis/
- Categories: Editor’s picks, Social media analytics, Social media marketing

If the phrase API sounds alien to you, don’t fear. APIs are a common part of accessing different services on the internet. As you’ll soon realize, you probably use them multiple times for all kinds of purposes.   But what exactly are they? And can they make any meaningful contribution to your work as a social media marketer?   Without making you wait, let’s dig straight into what APIs are. Afterward, we’ll focus on how, as a social media marketer, you can use them to make tasks way easier and boost your performance.   What are APIs?   The phrase API is an abbreviation for an application programming interface. This is an intermediary that makes it possible for two applications or servers to communicate and share data.   They fall into different types:  Open APIs: otherwise known as public or external APIs, this type is available for developers to use to access data and other services for their own apps. Most social media APIs fall into this category. Internal APIs: used by companies to enable data sharing across different departments. This type is inaccessible to external parties. Partner APIs: similar to Open APIs, but accessing them typically comes with restrictions that are enforced through a third-party API gateway. But unlike Open APIs, they are usually intended for a specific purpose, like allowing access to a paid service. Composite APIs: enable developers to interact with and receive data from different endpoints with one request. This type is commonly used where a...

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### An ultimate guide on how to use Reddit for marketers

> Reddit has huge potential for marketers. We decided to share our ultimate guide on how to use Reddit for marketers.

- Published: 2021-05-28
- Modified: 2022-04-17
- URL: https://sociality.io/blog/reddit-for-marketers/
- Categories: Community management, Insights, Social media marketing

Reddit calls itself “The Front Page of the Internet”, and it’s the most appropriate slogan for the platform. Reddit gives you the best of the internet in one place. It has a constantly updating feed of breaking news, fun stories, pictures, memes, and videos. With over 50 million daily active users Reddit ranks among the most popular social networks worldwide.   Reddit has huge potential for digital marketing experts. However, with such a loyal community of users, organically integrating Reddit into the overall social media strategy implies barriers and challenges. Instead of attracting new leads, you might end up disappointing the community. Thus, we decided to share our ultimate guide on how to use Reddit for marketers.   Why consider Reddit? Reddit is a source for the newest and popular content on the Internet. All memes start on Reddit.   Reddit is made up of vibrant communities aka subreddits. Each community has its own page, subject matter, users, and moderators. For example, r/Coffee focuses on discussions about anything related to coffee, and r/RenewableEnergy shares the latest about environmental technology and new green ideas. In contrast to traditional social media platforms, Reddit algorithms rotate around a simple voting mechanism determined by the whole community. Users provide all of the content and decide, through voting, what's good and what's junk. Through voting, they determine what posts rise to the top of community pages and, by extension, the public home page of the site. Links that receive community approval bubble up towards #1,...

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### Everything you need to know about TikTok & its Ads offerings

> TikTok now has 500 million users worldwide. A presence in TikTok Ads might be crucial for your brand if it targets a younger audience.

- Published: 2021-05-25
- Modified: 2023-09-19
- URL: https://sociality.io/blog/tiktok-ads/
- Categories: Advertising, Insights, TikTok

Launched in 2018, TikTok now has 500 million users worldwide, with an average time spent lasting 52 minutes per day per user. It was the 6th ranking app globally by monthly active users in 2019 and it continued to grow in 2020 and 2021. What is TikTok? Carrying a more sizable following than some other platforms such as Snapchat, Twitter, and LinkedIn; TikTok shows us what’s going on in the world of Millennials and the infamous Gen Z! According to a Fall 2020 Survey from Piper Sands, Snapchat is still the favorite social media platform among the U. S. teenagers, however, Instagram fell from #2 to #3 and TikTok moved up to #2. Some important facts to consider: TikTok users spend more than 850 minutes per month on the app Most popular overall app downloaded globally in 2020 The app is available to download in 154 countries with 45 language options 1,000,000 Estimated Daily Page Views  60. 9 Million downloads in January 2021 alone 29% of U. S. teens consider TikTok their favorite social media platform 58% of U. S. TikTok users are women 3rd fastest-growing brand of 2020 In countries like China, Indonesia, Malaysia, Saudi Arabia, and the UAE, membership among 25-34 year-olds is higher than among 16-24s A presence in TikTok and TikTok marketing might be crucial for your brand if it targets a younger audience. TikTok videos can be up to 60 seconds long however, given the fact that the average attention span of any millennial is...

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### How to nail the TikTok challenge for businesses?

> For brands trying to reach their audiences TikTok is a great venue. Here is a guide on how to nail TikTok challenges for businesses.

- Published: 2021-05-21
- Modified: 2023-09-19
- URL: https://sociality.io/blog/tiktok-challenge-for-businesses/
- Categories: Insights, Social media content, TikTok

TikTok continues to grow rapidly as more people look for ways to keep themselves entertained in the era of pandemics. TikTok’s algorithms are designed to skyrocket brand awareness. For brands trying to reach local or global markets, the social media platform is a great venue. If you don’t know where to start, here is a guide on how to nail TikTok challenges for businesses.   What is TikTok? Unless you live under a rock, TikTok is the most addictive social media platform with the most intelligent algorithm.   TikTok has demonstrated success so far and has reached 1 billion active monthly users. The main advantage of TikTok is that it gives way to newcomers.   The algorithms are structured in a way that a new user can easily become popular and gain an audience in just a few videos.   Related article: How does the TikTok algorithm work and how to get on the TikTok fyp? To advertise a business on TikTok, it is better to connect a PRO account. This function on the social network is free. Connecting a business account simplifies the process of collecting statistics and provides additional tools to improve performance, and allows you to create advertisements. Bonus article: How to use TikTok for business? (+TikTok ideas) What is a TikTok challenge? The TikTok hashtag challenge is the most popular promotion strategy on TikTok. In order to attract the attention of potential customers, brands often participate in challenges or launch their own.   How does it...

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### How to find your unicorn content?

> This guide will show you to find your own unicorn content. Once you see the patterns you’ll be able to apply them for supercharged results.

- Published: 2021-05-18
- Modified: 2023-02-17
- URL: https://sociality.io/blog/unicorn-content/
- Categories: Editor’s picks, Social media analytics, Tools

If we look at all the content you’ve published on your social media channels these past few months, we’ll find one thing. And it’s something you’ll really want to know; it could change the way you see your content strategy forever.   See, most of the engagement that’s leading to growth, brand exposure, a higher click-through rate, and conversions — is coming from a tiny minority of your posts.   This is common in all types of marketing, but particularly social media.   It’s known as the 80/20 rule or the Pareto Principle. Essentially, the rule states that 80% of your results are coming from just 20% of your efforts. There’s even a name for those posts that are setting your engagement records and advancing your KPIs.  Worth checking: Most important social media KPIs to track  Because of the near-mythical scale of what they could do for your social media marketing performance, we call them unicorns. It’s definitely not because they’re impossible to find. As you’re about to see, it just takes a few straightforward steps to find them.   So strap in: This guide will show you to find your own unicorn content. Once you see the patterns that make it so successful clear as day before your eyes, you’ll be able to apply them for supercharged results.   What is unicorn content?   We’ll need to establish this before we go any further.   Just as we hinted at, your unicorn content is the small minority of all your...

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### The post covid future of community marketing

> Community marketing is a niche marketing strategy bringing your customers together based on a topic that they are all interested in.

- Published: 2021-05-12
- Modified: 2022-04-15
- URL: https://sociality.io/blog/community-marketing/
- Categories: Community management, Insights, Social media marketing

Are you implementing community marketing for your brand? Like almost every other thing, community marketing - and marketing in general - was greatly affected by the pandemic. Marketing teams have had to think fast and figure out new ways to connect with their audience. The lockdown saw the rise of niche-based online communities as people sought to connect with one another. This is backed by the fact that 43% of internet users claim they spent more time on social media due to COVID-19. But now that the lockdown restrictions are being eased all around the world, what does the future of community marketing hold for us post COVID? In this post, we’ll look at five social media trends that will shape community marketing in the future. But before we get to that, let’s see what community marketing is. What is community marketing? Community marketing is a niche marketing strategy centered around bringing your customers together based on a topic that they are all interested in or related to. It is a non-intrusive marketing strategy that’s more about conversation than selling. Think about some of the biggest brands in the world today. You’ll realize that some of them have thrived due to the presence of a robust online community of enthusiasts and loyal customers. What these companies have done is to prioritize consumer interaction over making that quick sale. They made sure that their customers got value, regardless of whether they made a purchase or not. Let’s look at some of...

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### How to track competitors’ followers growth rate on social media

> Uncover these four steps to track and measure your competitors growth rate on social media. Then you’re good to go!

- Published: 2021-05-06
- Modified: 2023-02-17
- URL: https://sociality.io/blog/competitors-growth-rate/
- Categories: Editor’s picks, Social media analytics, Tools

In social media management, competitive benchmarking is a goldmine of insights.   Brands are competing for growth, reach, engagement, and conversions—all from the same target audience.   Speaking of, do you know who your competitors are?   Will you be the first to know when their growth shoots up rapidly or when it plummets?   How do you check your competitors’ growth rate on social media?   This article will lay it out for you in simple, clearly illustrated steps. Our tool of choice is our own Sociality. io. We think you’ll see why.   Our walkthrough will show different social networks. That’s because these steps are applicable to all of them. Whichever network you’re running your social media marketing campaigns on, you can track your competitors’ growth rate with this guide.   That’s thanks to Sociality. io’s unified and orderly dashboard, which makes it seamless for you to manage not just multiple accounts but multiple accounts on different networks. What is follower growth on social media? Follower growth on social media is measured by dividing the net number of new followers/subscribers over follower count at the starting date. Tracking follower growth helps you to measure your social media teams' efforts. Although follower growth on social media is considered a vanity metric, practically all social media teams include it in their KPIs. What are good follower growth rates? You can easily measure your account follower growth over time. The process can even be done manually inside an excel table. However,...

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### How to download and repurpose a Facebook Live video?

> We will give you the necessary steps to follow in order to download a Facebook Live video, plus the ways to repurpose your downloaded videos.

- Published: 2021-04-29
- Modified: 2022-03-29
- URL: https://sociality.io/blog/download-facebook-live-video/
- Categories: Facebook, Insights, Tips/How to

Facebook Live video is a live-streamed broadcast on your own Facebook profile or your Facebook Business Page. It enables you to connect with your followers in an authentic way and gives an opportunity to showcase many aspects of your business, from behind the scenes to Q&A's, from educational online workshops to how-tos and many many more. In its "2020 year in review and top pop culture moments report", Facebook states that Facebook Live viewership has increased by 50% this past spring in the US, while Instagram and Facebook Live views doubled in Italy as lockdowns hit, as residents sang on balconies and broadcasted under quarantine.   The live video says a lot while it’s being streamed, but what can we do about it when it’s all over? Are we really going to let it die or can we repurpose it? In this article, we will give you the necessary steps to follow in order to download a Facebook Live video and a regular Facebook video, plus the ways to repurpose your downloaded videos.   What to do with your Facebook Live videos once the streaming is over? Repurpose them! Live Videos are super valuable assets that can definitely be reused in your near and distant future social media calendar. Creating content is already a time-consuming task, don’t let go of your beautiful live video content. Find out the ways to leverage that content and to make it almost evergreen! Download the video from Facebook and upload it to Youtube or...

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### IGTV: We've officially launched

> IGTV is on Sociality.io now, with its existing features! We are glad to catch up with the social media dynamics with you quickly.

- Published: 2021-04-24
- Modified: 2022-03-28
- URL: https://sociality.io/blog/igtv-launch-sociality-io/
- Categories: New features, Product

Hardly a week passes out without an announcement of a new feature that we prepared for you. What a thing, ha? Of course, we were up to something new for you! So, new day, new surprises: IGTV is on Sociality. io now, with its existing features!  We are glad to see we can catch up with the changing social media dynamics with you and your feedback so quickly. Let us introduce and mention more what is waiting for you with that launch -- IGTV on Sociality. io. For sure, these will help you to benefit and ease in your social media management and marketing journey. Little changes that IGTV integration brings: Engage: From now on, you can manage all comments you get on your IGTV content. Also, if a user mentions you in IGTV content, you will see these comments on Engage Module. Listen: If you define a hashtag as your keyword and it is mentioned in IGTV content’s caption, you are able to see these results in the Mentions section under Listen Module.   You may want to take a look at our article about hashtags: Debunking 6 Instagram hashtags myths social media marketers follow Report: You will be able to see the IGTV contents you posted and the interactions they have received in your page reports from now on with Sociality. io. Competitor Analysis: Yes, you will also see how your competitors’ IGTV contents have performed in terms of reach, engagement, etc. in comparison to your pages.   Share your feedback with us, if...

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### How to track and analyze your competitors’ content strategy 

> With the context firmly laid, we’ll walk you through exactly how to track and analyze your competitors’ social media content strategy.

- Published: 2021-04-19
- Modified: 2022-08-26
- URL: https://sociality.io/blog/competitors-social-media-content-strategy/
- Categories: Editor’s picks, Social media analytics, Tools

You’re competing for the same share of attention on social media.   You and other businesses in your space are trying to get engagement, brand growth, and, ultimately, sales from the same audience. So, who best to emulate, learn from, and outmaneuver than others with the same goals as you?   And what better place to start than the content you publish?   That is because thriving on social media is about posting quality content that uniquely appeals to your audience. However, your idea of that content may not be as fully sketched as you think. Chances are your competitors have made realizations they’re leveraging to optimize their social media content for better performance. You can learn those secrets without going through the same trial-and-error process they likely endured. When your competitors’ social media content strategy shifts, tracking it can help you see exactly what they’ve changed. Further tracking can show you if it was a worthwhile move and the results it’s driving.   With the context firmly laid, we’ll walk you through exactly how to track and analyze your competitors’ social media content strategy.   Let’s jump straight in.   This article is a part of the series on How to analyze your competitors' social media channels. Ways to monitor your competitors' content strategy While general competitor analysis accounts for different aspects of your competitors’ social media strategy, our focus right now is on the content itself. We’re looking at the kinds of content that your competitors have decided...

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### Everything you need to know about YouTube Cards

> Welcome to Youtube Marketing #101! You can do so much on this platform, and today we will learn about Youtube Cards and Youtube End Screens.

- Published: 2021-04-13
- Modified: 2022-03-29
- URL: https://sociality.io/blog/youtube-cards/
- Categories: Insights, Social media marketing, YouTube

Welcome to YouTube Marketing #101! You can do so much on this platform, and today we will learn about YouTube Cards and YouTube End Screens. As a viewer, YouTube Cards might or might not be interesting for you, but as a content owner, you will want to get your hands into Cards and End Screens if you’d like to generate actionable results from your content. Think of them as a Swipe Up link on your Instagram account or a menu on your website’s home screen. By adding cards and end screen options into your YouTube video, you also make your videos more interactive. Types of YouTube Cards You can add up to 5 cards to your YouTube video, and below are the types of YouTube Cards you can use. Always use related content, don’t bore the viewer, and avoid spam-like content. 1. Video Cards Use this card to link another public YouTube video that your viewers might be interested in watching.   2. Playlist Cards Use this card to link to another public YouTube playlist that your viewers might be interested in watching.   3. Channel Cards Use this card to link to a channel that you'd like to call out to your viewers. 4. Link Cards There are 3 different Link Card types, but your account needs to be a part of the YouTube Partner Program in order to use them.   Associated Website Cards redirect viewers to your associated website. A crowdfunding card links your viewers to your...

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### How to track competitors' promoted Instagram posts?

> Learn how to keep track of your competitors' promoted Instagram posts. Figure out their paid strategies and use them to inform yours.

- Published: 2021-03-30
- Modified: 2023-02-18
- URL: https://sociality.io/blog/track-promoted-posts/
- Categories: Editor’s picks, Instagram

You’ve probably found yourself wondering what your competitors are up to on social media, for example, on Instagram.   Often as a part of a social media analytics report, social media teams start monitoring competitors to set accurate benchmarks. Have they beaten you to an important realization about what content your audience likes? Have they made a costly mistake that you still have time to avoid?   Especially since you want the best possible ROI from your ad spend, you might be asking what posts your competitors have chosen to promote and if there are lessons for you to draw there.   In today's article, we help you figure out how to track your competitors’ promoted Instagram posts.   Before that, though, here’s a rundown of why this is a can’t-miss tactic to start using right now.   Why is it essential to track competitors’ promoted Instagram posts?   Reason 1: To learn what works If someone’s already discovered a strategy that works, what’s the point in learning it through trial and error?   By looking at your competitors’ promoted posts on Instagram, you can quickly identify what’s working for them. That can inform your own paid strategy.   According to Business Insider, 72% of Instagram users buy a product after seeing it advertised. That’s a huge opportunity that you surely can’t afford to miss. However, you have only so many ads spend to go around, plus you have ROI targets to hit.   If you can learn from others...

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### 7 Competitive benchmarking tactics to measure your social media performance

> We've highlighted 7 competitive benchmarking tactics that give you a comprehensive picture of the strategies your competitors have employed.

- Published: 2021-03-23
- Modified: 2022-10-25
- URL: https://sociality.io/blog/competitive-benchmarking/
- Categories: Insights, Social media analytics, Tips/How to

You probably have some idea of how your social media content is performing.   But is it clear enough to really be actionable? And does it show you the full scope of potential a brand in your space can tap into?   There’s a simple way to peer into your competitor’s strategies without having to run any costly experiments.   You’ll be able to see what’s getting them a good ROI—and emulate it.   Worth checking How to define and measure social media ROI for your business Plus, you’ll see what’s hurt their performance, so you can avoid taking the same actions.   The question, however, is, what exactly do you look for?   We’ve simplified that in this article, highlighting seven competitive benchmarking tactics that give you a comprehensive picture of the strategies your competitors have employed.   What’s more, you’ll also learn how to use them to get more context about your performance and precisely what’s needed to improve it.   Let’s get started. What is competitor benchmarking? Competitive benchmarking is the process of comparing your business against its main competitors using a specific set of metrics.   The idea is to gather data and use it to measure the company’s performance in comparison to others over a certain timeframe.   Think of it as an inside peek at what they’re doing right (and not so right).   You can leverage this information to discover weak points in your own marketing and sales efforts, business processes, or marketing...

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### How to change the background color of Instagram Stories?

> How to change background color on Instagram story? Uncover most aesthetic Instagram Story background templates and the best sources to use.

- Published: 2021-03-16
- Modified: 2022-07-25
- URL: https://sociality.io/blog/instagram-stories-background-color/
- Categories: Insights, Social media marketing, Tips/How to

Instagram Stories are by far the most popular feature of Instagram. Starting from how to change the background color of Instagram Stories, today, we will dig into the hacks and tactics we all can use to boost up our creativity when creating IG Stories. Additionally, we’ll cover with you all you need to know about aesthetic Instagram Story background templates and share the best sources. Changing the Instagram Stories background color methods You can customize your Instagram Story background in two methods.   How to change Instagram Story background color if it contains an image or video Most often, Instagram Stories include an image or video. So unless your content fills up the entire screen, your Story will incorporate some blank spaces in the background. To deal with them, you'll be using the Draw tool. Although this method is a bit imprecise and a little secretive, it allows you to pick any color you want for your background.   Also, those with a branded color that doesn’t exist within Instagram’s default color wheel often choose this creative method.   Open Instagram StoriesUse your camera to take a photo or a video, or choose an existing image from your camera roll. Tap the three-dot icon in the upper right-hand corner of the screenThen select the Draw tool. The toolbar menus will appear at the top and bottom of the screen. Tap the pencil icon at the bottom left and pick the custom color right from the image/video.   Tap the screen...

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### The step by step guide on Facebook Watch Party in your Facebook group

> The Facebook Watch Party feature is a great way for people to watch videos on Facebook together in real-time.

- Published: 2021-03-09
- Modified: 2022-04-19
- URL: https://sociality.io/blog/facebook-watch-party/
- Categories: Facebook, Insights, Tips/How to

Facebook is one of the most commonly used communication platforms to reach out and provide services to your audience. The Facebook Watch Party feature is a great way for people to watch videos on Facebook together in real-time. Watch Party became an irreplaceable social entertainment, especially in this era of a pandemic. It builds a shared viewing experience for Facebook users regardless of their location. In this article, we share the steps and tips to host a Facebook Watch Party in your Facebook Group. What is a Facebook Watch Party? The Watch Party co-watching feature was launched by Facebook in 2018. Since then it has become a great tool to spark conversation within the Facebook group and enables members to connect over a shared interest. Watch Party experience helps you engage with your community, especially around topics you care about. A watch party can be created from your News Feed or timeline, in a Group, on a Page, or from any video you're watching. When you start a Watch Party, participants can watch videos, live or recorded, and interact with one another around them at the same moment: reacting and adding real-time comments. You can create a Watch Party both from your desktop or mobile app.   4 steps to host Facebook Watch Party Watch Party is a handy tool to share cool content with your community. A host creates a party and invites members to join. The host can upload videos that members of the group can simultaneously view,...

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### Introduction to Listen Module 101: Stay informed about your brand health with social listening

> Social listening involves gathering posts, comments and conversations that contain keywords or topics that are meaningful for your brand.

- Published: 2021-03-03
- Modified: 2022-04-14
- URL: https://sociality.io/blog/social-listening/
- Categories: Insights, Social media marketing, Tools

The better you know who you’re talking to, the more effectively your message will land.   That’s a principle you’re likely applying to your social media strategy, fine-tuning it to your target audience to strike exactly the right chord.   According to McKinsey, 72% of high-performing marketers are focused on doing that, too.   But are you taking advantage of the full wealth of information available to you?   Are you drawing on the eye-opening insights nestled in people’s opinions about your brand across social media and the web, both when they tag you and when they don’t?   If you’re ready for an up-close view of the thoughts running through your audience’s minds and a real-time picture of your brand health, social listening is the solution you’re after.   Read on to discover more.   What is social listening? Social listening is when you track different platforms, paying attention to topics that are related to your brand. You may also look for posts and comments that relate to your competitors and other players in your space, as well as the industry at large.   You then go on to uncover the sentiment behind these comments, typically breaking it down into positive, negative, and neutral.   That analysis part is what separates social listening from monitoring.   With both, you pay attention to the same factors, including:  Brand mentionsUses of relevant keywords and hashtagsIndustry news and trendsCompetitor mentions But social listening goes a crucial step further to discover the thoughts...

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### Essential social media Engage features to stay connected with audiences and remote team members

> Every marketer needs social media engage features to make things much more streamlined while having conversations with their audience

- Published: 2021-02-17
- Modified: 2022-04-19
- URL: https://sociality.io/blog/social-media-engage-features/
- Categories: Insights, Social media marketing, Tools

Do you know that a third (32. 3%) of your customers who are reaching out for support might be doing so on social media?   Whether it’s a current customer or someone who’s shopping around, you want to make sure you address their concern in time.   But it's hardly ever that simple. As a social media marketing team, you have to deal with:  Messages from multiple separate accounts flooding in all at once.  Passing each conversation off to the person who knows enough to deal with it best.  Making sure you're all on the same page and sharing information instantly.   Yes, having conversations with your audience can be a bit of a balancing act. That’s why you need social media Engage features to make things much more streamlined.   Let’s walk through the features available to you, and how to use them for fast, orderly, and customer-satisfying conversations.   Why and when you need to use social media Engage features There are certain crucial moments when your audience expects your brand to hold up its end of the conversation.   These are some of the most common.   1. Customer service Most likely, the bulk of the messages and comments you get on social media are from users who are requesting customer support. According to Facebook, over 76% of users message brands like yours for exactly that reason.   And you’ll want to act fast, because further research shows that delayed responses can hurt your brand and make...

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### How to schedule Instagram posts? Guide for marketers

> This blog includes the importance of scheduling Instagram content, how to schedule Instagram posts, tips to schedule content better, and more.

- Published: 2021-02-09
- Modified: 2023-02-17
- URL: https://sociality.io/blog/schedule-instagram-posts/
- Categories: Insights, Instagram, Tips/How to

Managing Instagram, and social media, in general, is a time-consuming task. From creating posts to managing direct messages, there seems to be not enough time for everything. And if you manage a social media team, your workload increases even more like 46% of people working in a team claim that working in a team affects their productivity. It’s, therefore, no surprise that managers aim to increase the efficiency of their social media management team and automate their workflow. One of the ways to do so is by scheduling your content in advance. Not only does this free up your team’s time, but it also improves collaboration between your graphic designers, copywriters, and social media marketing specialists. In this post, I’ll talk about the importance of scheduling your Instagram content, how to schedule your content, and also give you tips to help you schedule your content better. So without further ado, let’s begin. How to schedule Instagram posts? When it comes to automating the posting of your Instagram content, you can either use Facebook’s Creator Studio or use a social media management tool like Sociality. io. I’ll cover how to use both of them in detail. Bonus article: Top 21 social media scheduler tools in 2022 Scheduling with Creator Studio The creator studio was created with influencers in mind. The Instagram section in this tool allows you to manage and get insights from your Instagram posts on your computer.   You’ll be able to write captions, crop images, tag users and...

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### How to style your Instagram grid layout: 4 planning tools

> A checkerboard effect, puzzle layouts, and more. We share visually attractive Instagram grid layout types and helpful tools to plan your feed.

- Published: 2021-02-02
- Modified: 2021-12-22
- URL: https://sociality.io/blog/instagram-grid-layout/
- Categories: Insights, Social media content, Tools

Aesthetic Instagram feed requires meticulous media planning. Instagram grid is a unique way to make an impression and communicate your brand aesthetic to potential followers. A checkerboard effect, row by row layouts, and more — there are a lot of creative ways to play with the Instagram grid. In this article, we share visually attractive profile grid types and helpful tools to plan your feed. Why create Instagram grids Instagram is an extremely visual platform on social media. As a brand, it’s important to have a clear vision for your visual content. Using a unique Instagram grid layout can upgrade your social media presence to new levels. An appealing Instagram grid allows you not only to visually connect your brand to your customers but to convert a larger amount of profile visitors into followers. Users arriving on your feed and seeing an impressive layout will be most likely to follow you. So, your Instagram feed can be a deciding factor for a user to click “follow”.   But keep in mind, that your Instagram post should be just as strong as your overall look and aesthetic. The quality of your grid and the quality of your individual content should go hand in hand. Types of Instagram grids If you struggle to decide what you want your Instagram grid to look like, here are some ways to organize your grid in creative layouts. Squares Square grid layout is generally the easiest one. The most important thing here is to choose your...

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### Collect meaningful data for a better ROI using Sociality.io Analytics Module

> If you’re trying to figure out the exact areas where you’re falling short it’s time to look deeper into your social media data.

- Published: 2021-01-12
- Modified: 2022-08-19
- URL: https://sociality.io/blog/social-media-data/
- Categories: Editor’s picks, Social media analytics, Tools

Results.   That’s the name of the game when it comes to social media marketing.   And all your efforts so far have been aimed at getting better results from your campaigns: greater brand recognition, a larger and engaged following, more signups, and more sales. In short, you’re trying to get a return on investment that’s meaningful for your business.   But is it working? If you’re trying to figure out the exact areas where you’re falling short or trying to build on top of the gains you’re already seeing, it’s time to look deeper into your social media data.   Come along.   What is social media data?   Social media data refers to raw information on how users view the content you post, and the ways in which they’re engaging with your content and sharing it. That includes users’ perceptions and actions as far as all your profiles and channels, and how those are changing over time.   This data can be split into two categories: quantitative and qualitative.   Your quantitative data answers the question, “how many? ” It’s used for metrics you can assign a hard number to, such as: FollowersLikesComments SharesVideo viewsConversionsReach Your qualitative data, meanwhile, tells you "what kind. " It gives you insight into things like the demographics of your followers (gender, age, location), the sentiments people are expressing towards your brand (positive, negative, neutral), or who your most active followers are. Why you should collect social media data With access to effective social...

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### Which is more important: Reach vs. Impressions

> Reach vs Impressions. The metrics are grouped together, but each has its own definition and makes an impact on your social media strategy.

- Published: 2021-01-05
- Modified: 2023-01-10
- URL: https://sociality.io/blog/reach-vs-impressions/
- Categories: Insights, Social media analytics, Social media marketing

Marketing teams analyze the effectiveness of social media campaigns or published content through the lens of metrics. This requires an in-depth understanding of each indicator and its context. Although the list may vary across companies, in general, reach, and impressions are standard metrics that every team pays attention to. However, in the world of social media, these two metrics are often tracked but misunderstood. Usually, these metrics are grouped together, but each has its own definition and makes a significant impact on your social media strategy. So, let’s figure out what is more important: Reach or Impressions! What is the difference between Reach vs. Impressions? To understand the difference between reach and impressions, let’s first figure out their meaning. Reach: Reach is used for the total number of people who have seen your ad or content*. You can also consider reach as the number of unique people who viewed your content. Impressions: Impressions are used for the number of times your ad or content* appeared on the screen regardless of whether there was any click or engagement. The content can include a post, video, Story, Reels, etc. Impressions vs. Reach Here’s an example here.   Let’s say 300 people saw your ad. Then, the reach will be 300. However, if your ad was displayed on the screen 450 times, then the impressions will be 450, whether or not the viewer clicked on it. The impressions can be more than your reach because there can be multiple impressions of your content...

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### Sociality.io 2020 Review

> We continued our hard work on Sociality.io and published so many new amazing stuff! Check out our 2020 Review.

- Published: 2020-12-23
- Modified: 2022-04-01
- URL: https://sociality.io/blog/socialityio-2020-review/
- Categories: Product, Year review

For many of us, 2020 was the year of massive changes in our business lives and of course personal lives as a result of COVID-19. Although we have been working remotely for more than 3 years, 2020 had a roller coaster effect on our business Sociality. io - An all-in-one SaaS solution for social media management - as well. When many countries announced lockdowns one by one and most of the businesses had to stop working and cut their budgets down, I thought that those times would be the toughest year we ever had. We took action immediately so prepared a crisis plan and kept updating it weekly. I assumed that, if we could survive in this storm, the sunny days would eventually appear. But I was wrong! On the contrary, it went all well. So many businesses had to move their whole operation to online only. That digital transformation increased the demand for collaborative products. Fortunately, the strongest feature of our product is to enable social media marketing teams to work remotely in a collaborative way. Thus, we could meet potential customers without any location restriction, presented our tool right away, closed the deal, and onboarded them all online. Before the COVID-19, it was hard to convince the enterprises to use a tool that was built by a company that works remotely, even if your product is superior to what they used to. It used to take time, sometimes literally years to close deals with enterprises. As a startup,...

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### How to merge two Facebook pages?

> So, if you need to merge pages on Facebook, have done all the prep work, then you should follow these simple steps:

- Published: 2020-12-22
- Modified: 2023-10-22
- URL: https://sociality.io/blog/merge-facebook-pages/
- Categories: Facebook, Insights, Tips/How to

Over 180 million businesses use Facebook to expand their social media presence. Facebook has become a powerful social media tool to represent your brand and build a community. You create and manage your brand's business page to stay in touch with your brand fans and potential customers. At some point, you can find yourself with more than one business page. No panic! In this situation, all you have to do is to merge multiple Facebook pages, combining check-ins and people who like the pages. What happens when you merge 2 Facebook business pages? Facebook will allow you to choose to keep both Facebook pages or remove one.   Most importantly your page followers count will remain. All the fans and check-ins from the merged page will be transferred to the new main page.   The duplicate page and published content will be permanently deleted.   The new main page will remain unchanged (except for adding fans and check-ins from the duplicate page).   While searching for your Facebook page, your customers can come across multiple unmanaged pages or duplicates of your brand. When a brand has more than one Facebook page, it can be confusing for the audience. It leads to a decrease in potential customers' interest and the effectiveness of the social page in general. To avoid this, Facebook suggests simply merging two (or more) duplicate pages. There are a lot of situations with duplicates that require a Facebook merge. Here are the most common cases when you need...

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### What is an Instagram takeover? Benefits for businesses

> Instagram Takeover is an in-depth collaboration between a brand and an influencer. A brand hands its Instagram account over to a guest host.

- Published: 2020-12-16
- Modified: 2022-04-19
- URL: https://sociality.io/blog/instagram-takeover/
- Categories: Insights, Instagram, Social media content

An Instagram takeover is a great tool to liven your business’s Instagram account. It started back in 2012 with well-known brands collaborating with Instagram influencers. However, nowadays Instagram takeovers feel like an undivided part of any social media marketing strategy.   This article will walk you through the steps of hosting an Instagram takeover and talk about what this Instagram takeover is and what benefits it has for businesses. What is an Instagram takeover? Instagram Takeover is an in-depth collaboration between a brand and an influencer. Usually, for one day a brand hands its Instagram account over to a guest host. It’s always better to set a specific goal before running a takeover. For example, it could be strengthening brand awareness, growing or engaging the audience, and more.   Depending on the goal, takeovers can be organized on a macro or micro-influencers level. Collaborating with influencers viewed as experts within their niche, a brand gets a chance to provide a unique experience and give some entertainment to the followers.   If your brand is hosting an event, inviting a guest host is a creative way to share what happens inside the event to the public. The guest host spends a day posting photos and sharing impressions. This way, the audience can get “insider’s” live updates from the event.   Spider-Man: Homecoming star Tom Holland took over Instagram's official account @instagram for the Oscars night in 2018. During the 90th Academy Awards, this kind of takeover allowed fans to experience one...

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### How to prepare an Instagram competitor analytics report in 5 minutes?

> How to conduct Instagram competitor analysis? This article will present a checklist of the things to study on a competitor’s Instagram page.

- Published: 2020-12-09
- Modified: 2023-02-25
- URL: https://sociality.io/blog/instagram-competitor-analysis-research/
- Categories: Editor’s picks, Instagram, Social media analytics

Conducting an Instagram competitor analysis helps you to avoid repeating the same mistakes. Instead of reinventing the wheel, start analyzing competitors’ social media performance and learning from their successful content strategies. This article will present a checklist of the things you need to study on your competitor’s Instagram page. How to find Instagram competitors?   Most likely, you can identify your business competitors right away. In the world of Instagram, your indirect competitors are as important. Every brand/business in social media competes for users’ attention. News pages, popular meme accounts, influencers, and celebrities are ALL fighting for engagement rates. Therefore, your social media competitors include your indirect competitors, too.   Nowadays, social media users’ decisions are highly influenced by the recommendations on social media. You can determine your indirect social media competitors by looking over your potential customers’ conversations on online communities or community forums. How to find top posts from competitors' Instagram? Find top posts, aka unicorn content from Instagram competitors in 2 minutes.  Sociality. io Competitor Analysis Module is a unique social media management software. It enables users to quickly analyze competitors’ content strategy with filters based on the number of likes, comments, engagement rate, and total interactions.  Here is an example of the Starbucks Instagram page: On top of that, Sociality. io gathers essential metrics for each post. You can collect the number of interactions, likes, and comments and show you whether the performance was reached organically or by advertising.   All reports are exportable in PDF...

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### How to share a link on Instagram in nine ways

> New, unconventional ways to share a link on Instagram. Here are nine ways that pro social media marketers & Instagram influencers use.

- Published: 2020-10-20
- Modified: 2022-09-06
- URL: https://sociality.io/blog/share-links-on-instagram/
- Categories: Insights, Instagram, Tips/How to

Instagram is a valuable social media platform for increasing brand awareness, as it has a bigger number of active users. Although it isn’t link-friendly, our team has discovered nine ways to address this issue. This article is your unconventional guide on how to share a link on Instagram. Let’s get started! 1. How to add a link to an Instagram Story A story with an embedded link is a great way to share time-sensitive content. The main advantages of Instagram Stories are as follows: They increase traffic to your website. They simplify users’ journeys toward the purchase. Instagram retired the swipe-up feature in August 2021 and replaced it with clickable stickers. The key difference between the two features is that your viewers can now react and reply to your story with a sticker via a tappable link.   People who had the swipe-up privileges will easily adjust to the new sticker option. If you have at least 10,000 followers or a verified account, you can access this feature in eight steps: Post a story. Tap the sticker icon at the top right. In the tray of stickers, find the “link” option, and tap it. Click “+ URL” to add the link. Add the link to the text box. Click “Done” at the top right. Post your Instagram Story. Check if the link works correctly—view your story. 2. Add a link in the bio description Adding a link in your bio is the simplest way (a common tactic) to get a...

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### How to unhide a post on Facebook? Here are all the answers

> How to unhide Facebook post and comments from desktop and mobile (Android/iOS)? Here are all the answers you need to reverse the mistake.

- Published: 2020-10-05
- Modified: 2022-09-03
- URL: https://sociality.io/blog/unhide-facebook-post/
- Categories: Facebook, Insights, Tips/How to

Facebook offers control to users over who can see what they share. Plus, you can also control what appears on your Facebook page, allowing you to hide and/or delete posts from your Timeline, Feed, or Profile.   So, let us explore the new changes and have a better understanding of the accessibility of content on this social media platform with over 2. 93 billion monthly active users! Why do you need to hide/unhide content on Facebook  On any social media platform, privacy matters. This makes sure you are sharing with the audience with whom you want to.   You may want to hide or unhide content on Facebook for the following reasons.   You may want to hide negative comments from trolls or followers on a post or spamming links from spammers that affect the brand reputation and experience of other followers. You may want to hide inappropriate content or unparliamentary language on your post, Timeline, or Feed. You may want to unhide content because you removed it by mistake, or you may want to share an old memory or post with your audience that you may have hidden in the past. Nevertheless, you can hide tagged/untagged photos, posts, comments, or even an ad, but there is a catch! In some instances, it depends on the privacy settings and the person who uploaded the post and can choose the audience. The content may be hidden from your Timeline but may still appear in other places on Facebook in Search or...

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### Shadowbanned on Instagram? Here is how to fix it

> How to lift Instagram shadowban using shadowban tester? Uncover if your Instagram account is shadowbanned. Learn how to avoid it.

- Published: 2020-09-01
- Modified: 2022-11-28
- URL: https://sociality.io/blog/lift-shadowban-free-shadowban-tester/
- Categories: Insights, Instagram, Tips/How to

Have you noticed that your follower count is inexplicably dropping, your engagement is mysteriously low, or your photos are not appearing in hashtag searches? If so, allow us to shed some light on this mystery: you are, unfortunately, shadowbanned by Instagram.   Instagram shadowban has been part of our reality for a while now. For the last few years, users have reported their posts as not showing up in hashtag searches or not appearing when another user shares them.   Shadowbanning is very real, and it can be damaging for a marketer on Instagram. If you are a shadowban victim or want to know more about this debilitating measure, we’ve got just the guide for you.   Here is Meta’s official announcement: https://about. fb. com/news/2019/04/remove-reduce-inform-new-steps/ What does shadowban mean?   The term shadowbanning has been used since 2006. It has many aliases (ghost banning, stealth banning, comment ghosting, or hell banning). It refers to the practice of limiting the content created by a specific user so that it will not be seen or have others engage with it. Instagram has been known to use this feature since 2017, yet it hasn’t released an official statement commenting on or confirming its shadowban use. Shadowbanned on Instagram means that your content will not appear in anyone’s feed unless they are one of your followers. Instagram shadowban aims to limit the visibility of your content by preventing your account from being discovered by new users and gaining new followers. Sounds terrible, doesn’t it?...

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### How to add Shopping Tags on Instagram?

> How to add Instagram Shopping Tags and drive online sales? Here is an article that troubleshoots potential problems and shows best examples.

- Published: 2020-08-31
- Modified: 2022-11-28
- URL: https://sociality.io/blog/shopping-tags-on-instagram/
- Categories: Insights, Instagram, Tips/How to

Social network platforms are constantly increasing their functionality competing with each other in the struggle for the audience. Instagram is no exception. Nowadays Instagram is becoming a complete online shopping platform. Over 200 million Instagram users visit at least one business account daily and 70% of shopping enthusiasts turn to Instagram for product discovery. And what makes it easier and comfortable to shop right inside the Instagram app are Instagram Shopping Tags. In this article, you get to know the most important things about Shopping Tags. What are Instagram Shopping Tags? Today Instagram has turned into a huge marketplace. Everything from ordinary clothes to luxury furniture can be found in one app.   For businesses that use Instagram as a tool to attract new customers and to drive traffic to their website, the Instagram Shopping Tags feature is a great instrument to use. Instagram Shopping Tags are designed to simplify the communication of business with its customers. The main goal of Shopping Tags is to convert followers into buyers and increase sales via the Instagram app. Instagram Shopping Tags allow you to tag products right in the photos and videos you share. It makes it easier for the audience to see the information about a product and purchase it. Instagram Shopping tags contain all the necessary information about the product: description, characteristics, price, link to the website. Instagram Shopping Tags are only available for business accounts selling physical goods (i. e. not services). An Instagram post with Shopping Tags looks...

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### Top 6 social media competitor audit tools that are worth your time

> Discover the 6 social media competitor audit tools that simplify the process of benchmarking your brand's performance against competitors.

- Published: 2020-08-25
- Modified: 2023-07-25
- URL: https://sociality.io/blog/social-media-competitor-audit-tools/
- Categories: Editor’s picks, Social media analytics, Tools

Punching those social media numbers into spreadsheet blocks is a task most social media marketers do not fancy. If crunching numbers isn't exactly your biggest strength and you think social media audit is hard work, we agree. But can you conduct an efficient social media audit without sacrificing your sanity and losing sleep? Yes, you can! Why spend more time auditing your social media accounts when there are so many excellent tools that can do it for you in a couple of seconds? We’ve already covered social media analytics tools, so in this article, we have gathered a list of helpful solutions specifically for social media auditing alongside a checklist to guide you through this process.   Let’s dive into what social media audit looks like, how to run one, and tools to help you create the most effective audit for your needs. What is a social media audit?   A social media audit is a process of collecting and analyzing social media data and metrics to discover valuable and actionable insights you can use to improve your social media strategy.   The goal of a social media audit is to evaluate your growth and identify gaps and new opportunities in your strategy. In simpler terms, a social media audit helps you identify what's working and what's not and allows you to judge your social media performance if it's good enough. Depending on your goals and priorities, the metrics you focus on might slightly differ from brand to brand, but...

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### Competitor analysis benchmarking using LinkedIn analytics tools

> How to use LinkedIn for social media competitor analysis? Set the right benchmarks and learn how to outperform competitors on LinkedIn.

- Published: 2020-08-17
- Modified: 2023-02-18
- URL: https://sociality.io/blog/competitor-analysis-on-linkedin/
- Categories: Editor’s picks, LinkedIn, Social media analytics

LinkedIn is one of the most centralized resources for businesses and their employees on the web. It is a great space to promote your brand, conduct an insightful social media competitor audit, and keep an eye on the competition and market trends. It can help you set the right key performance indicators (KPIs) and organize your benchmarks inside a free template. Here is an article that dives deep into competitor analysis on LinkedIn. For the last couple of months, we’ve been covering competitor analysis on various social media platforms, so make sure to check out other articles in this series for helpful tips and tutorials: How to conduct a competitor analysis on FacebookHow to conduct a competitor analysis benchmarking on Twitter (+ Template)Top five social media competitor analysis toolsHow to prepare an Instagram competitor analytics report in five minutes Before we get into the details, a quick reminder: If you use your LinkedIn account to study your competitors, chances are high that they will know about it if you click on employee accounts. So, to avoid this, either use LinkedIn Premium or just do your research in incognito mode. Worth checking out "Top 6 LinkedIn features to boost lead generation. " The benefits of conducting LinkedIn competitor analysis Learn from competitors’ success stories and failuresContent can tell a lot about your competitor’s approach to LinkedIn marketing and whether that approach works. Make sure to examine what type of social media content your competitor shares and what kind of engagement they...

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### How to post branded Instagram GIF stickers

> Not many marketers know it, but creating your own branded GIF stickers is easy and free. Here is how to make Instagram stickers for free.

- Published: 2020-08-11
- Modified: 2022-09-07
- URL: https://sociality.io/blog/instagram-stories-branded-gifs/
- Categories: Insights, Instagram, Tips/How to

Everybody loves GIFs. They make the social media user experience fun and enjoyable. GIFs are your brand’s unconventional communication channel that not only builds a bond with the Instagram audience but also drives brand recognition and engagement rates. Not many marketers know it, but creating your own branded GIF stickers is easy and free. In this article, we share three steps on creating and posting your GIF stickers to the GIFs section of Instagram stories, plus more. The mystery of branded GIF stickers on Instagram Every social media user knows how popular GIF stickers are today. GIFs are cool and fun to use, and people love them. A well-used branded GIF can give your Instagram stories a personal touch and make them more impressive. Brands, big and small, are getting in on creating their own GIF collections and entertaining people with them. GIFs can help brands strengthen their content’s engagement and improve brand awareness. Branded Instagram sticker examples Here are some examples of Pepsi’s cute GIF stickers; users would definitely use them while chilling in the backyard with some friends. Some brands create seasonal stickers to entertain followers throughout all seasons. Here are examples of sweaters and holiday season GIF stickers from Starbucks. Regardless of the industry, most brands have their custom Instagram stickers available for users to try. Below, you will find examples from Coca-Cola, Slack, Chanel, Nike, McDonald’s, and Disney. How can GIFs be posted on Instagram?   Before we get into the steps of creating branded GIFs,...

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### How to conduct competitor analysis benchmarking on Twitter (+ Template)

> This article is your guide to the complex world of conducting competitor analysis on Twitter with a ready-to-use FREE template.

- Published: 2020-08-05
- Modified: 2022-10-02
- URL: https://sociality.io/blog/competitor-analysis-benchmarking-on-twitter/
- Categories: Insights, Social media analytics, Twitter

Twitter excels at helping brands connect with their target audience and stay in the loop about what their customers share regarding their brand. With the vast majority of brands utilizing social media giant’s benefits, the platform is an excellent source for conducting a competitor analysis. An analysis of your brand’s performance is meaningless without understanding where to put an accurate benchmark. This article is your guide to the complex world of conducting a competitor analysis on Twitter. Recently, we have been diving deep into social media competitor analysis and have published a series of articles on how to keep up with your competitors on various social media platforms. Make sure to check out other articles in this series.   Why conduct a Twitter competitor analysis? 1. Performance comparisonBenchmarking lets you analyze and compare your performance against your competitors. You can see if there are any gaps between your stats and those of your competitors on Twitter. Implement the insights from the analysis in your Twitter marketing efforts to improve your campaigns.  2. Target audience insightsTwitter competitor analysis will help you better understand how your target audience interacts with brands similar to yours on social media (i. e. , tweet questions to support, reply to entertaining content, etc. ). Whether your audience expects you to be there when they need help or to provide content that entertains, insights from Twitter benchmarking will improve your brand’s ability to connect with a specific audience. 3.  Accurate KPI expectationsStudying your competitors’ numbers on Twitter...

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### How to remove fake followers on Instagram

> Bots, spammers, and dead accounts decrease Instagram engagement rates. Here is an article that helps you to clean up your Instagram account.

- Published: 2020-07-29
- Modified: 2022-08-23
- URL: https://sociality.io/blog/clean-up-instagram-account/
- Categories: Insights, Instagram, Tips/How to

During ancient Instagram marketing, bot forces used to be a standard practice for brands to increase followers rapidly. It was an inexpensive and effective instrument that helped to attain an “established” brand image. The trend shifted towards increasing engagement rates (ER), determining whether your Instagram audience will see your content on their feed.  Rules and regulations have become more established in comparison to the past insta-era. Yet, many digital agencies still meet customers that maintain and attract fake followers: bots, spammers, and dead accounts. These days fake followers damage your Instagram accounts’ reach. Some of them are even shadowbanned by Instagram. So, this article is written for all social media marketers who aim to clean up Instagram accounts from bots, dead profiles, and spammers. Why you should stay away from fake instagram followers apps In 2022, the worst thing you can do on Instagram is to continue buying fake followers. Ghost followers will bring your analytics and credibility down. Moreover, Instagram takes spam as equivalent to abusive behaviour. So, you better remove fake followers if you don’t want to lose your target audience or gain punishment from Instagram.   And here is why:  1. Instagram algorithm punishes scams According to the Terms of Use, Instagram forbids fake accounts, and if you dare breach rules, the algorithm punishes your attempt — disable your account. If you are lucky, the algorithm will send you a warning. If not, you will lose the fake followers you paid for, or it will eventually suspend...

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### Debunking 6 Instagram hashtags myths social media marketers follow

> Love Instagram hashtags? 6 hashtag strategies social media marketers misuse. Learn how hashtags' algorithm works and don'ts & do's. (+Experiments)

- Published: 2020-07-24
- Modified: 2022-04-19
- URL: https://sociality.io/blog/instagram-hashtags-myths/
- Categories: Insights, Social media marketing, Tips/How to

The Instagram hashtag is the number one leader in the pedestal of common myths social media marketers believe in. It is a popular topic, on which you'll find thousands of articles that explain how to use Instagram hashtags to drive engagement rates. However, let's be honest. A hashtag is not a super-powerful feature in 2020. And here is an article that debunks the common myth about hashtags' algorithm, don'ts & do's, and we'll back our opinion with real experiments.   What are the most common Instagram hashtag myths? Instagram hashtag algorithm experiments To back our opinions with real experiments, the Sociality. io team has created brand new accounts for @nike. fanpage. running and @dyson. hairtech. fan Instagram pages and run experiments to test all common myths associated with hashtags.   For each account, we've uploaded 54 and 42 posts, which are mirrored pictures taken from Unsplash. Essentially, here are 5 experiments in total, executed 3 times on two different accounts with different audiences. We've tripled our tests on both pages to eliminate inconsistency caused by visuals' quality.   Experiments were run for 30 days and tightly monitored via Sociality. io Report module to get deeper access to metrics.   Note that for the sake of simplicity, under each hypothesis, we'll explain only 1 experiment in case the other experiments show similar results.   Why did we use Dyson and Nike as examples?   Dyson and Nike follow two different approaches to using hashtags in their Instagram marketing strategies. Our intention...

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### How to manage a social media team?

> Manage Social media team to reach business & marketing goals by understanding the power of social media and setting the right goals. Who is your dream team?

- Published: 2020-07-10
- Modified: 2022-08-19
- URL: https://sociality.io/blog/social-media-team/
- Categories: Insights, Social media marketing

What is the role of social media in your business and how to effectively manage a social team? Almost everyone who spends time building a social image knows this fact: posting daily content is not social media marketing. Nowadays social media is one of the most powerful tools to reach and engage with your audience. Companies need time and effort to outperform competitors in a game defined by algorithms. Today your presence on social networks is a tool to grow your business. Before making any decision you should ask yourself the main question “Why do I need this? ”. If you have a solid answer, then ACT! Here is the article that explains everything you need to know to manage a social media team. Understand the power of social media marketing So why exactly do you want to use social media platforms as a marketing channel? To place stock banners there? To get real customers? Or subscribers? To consult your clients online? The standard cliche is to evaluate the effectiveness of social media presence by tracking the number of subscribers and likes under posts.   But, as soon as the social media promotion begins, prepare yourself to replace quantitative indicators with qualitative ones. It is very usual when the head of the company points to the page on Facebook and says: Look, here we have 1000 subscribers. And how many subscribers does our competitor have? The competitor has 10,000 subscribers. Why aren't we doing anything? Do something immediately! Likes, tweets,...

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### How to run Facebook competitor analysis

> Read step by step guide of how to conduct competitor analysis on Facebook and set the right benchmarks for your brand's social media strategy.

- Published: 2020-07-04
- Modified: 2022-11-29
- URL: https://sociality.io/blog/competitor-analysis-on-facebook/
- Categories: Facebook, Insights, Social media analytics, Tools

In the digital era, it is not surprising if all your business competitors promote their products and services on Facebook. The platform is an excellent channel for competitor analysis. Therefore, you can easily monitor what they do, how they promote their business pages, what content they publish, how they drive engagement, and what advertising strategies they are using to build their Facebook audience. Facebook competitor analysis is an inseparable part of a social media marketing strategy. Not only does it allow you to set accurate benchmarks, but it also allows you to learn from competitors’ successes and failures.   However, conducting a competitor analysis on Facebook is time-consuming. Thus, in this article, we’ll cover marketing solutions that will help you to automate the process with ease and save your social media team’s time.   Get your free Facebook competitive analysis report template You can download our free Facebook competitive analysis report template to guide you through your own analysis. (No, we won’t spam your email address. ) Click here to download it for free! Competitors’ Facebook page analysis Knowing your competitors is important for business development. This goes beyond having a simple list with your competitors’ names. The complete analysis should include information on what your competitors are doing, why they are doing them, and where their strategies will likely lead to.   Analyzing how other companies position their products and attract customers is important for building up your own marketing strategy. Analyzing your competitors’ Facebook pages is not a...

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### Best social media & marketing newsletters to sign up in 2024, plus more

> Thankfully, there are social media newsletters that bring value. Our team spent one-month testing email newsletters to save you time.

- Published: 2020-05-19
- Modified: 2023-12-27
- URL: https://sociality.io/blog/social-media-newsletters/
- Categories: Insights, Social media marketing

The marketing landscape is ever-changing. As a result, keeping up with the latest algorithms, trends in social networks, and product innovations can be overwhelming. We know how busy digital marketers can be; it’s a struggle to keep up with the latest changes. And even if you can, you have to wade through tons of information on the web.   To ease access to information, digital marketing communities leverage email newsletters to connect with their audience.   Unfortunately, people now associate email newsletters with unnecessary inbox clutter. Tons of companies use newsletters as an excuse to send marketing spam to subscribers’ emails. Does this mean you should ignore newsletters as a source of information? Definitely not. There are social/digital media newsletters that bring value. Our team spent months testing them to save you time. Listed below are all the best marketing newsletters we found, divided into four segments: social media marketing, digital marketing, search engine optimization (SEO), and opinion leaders. To those who are interested in free social media marketing courses, we have also prepared a list that we hope you’ll find helpful.   Social media marketing newsletter  Social media is an increasingly competitive online market. Data, education, strategy tips, analytics, algorithm explanations, trends, best practice examples, etc. are the common topics of social media newsletters. Stay in the loop with one of the newsletters selected by our team.   Social media news in a nutshell by Sociality. io  ScheduleWeeklyFormatOriginal contentNumber of subscribers3000 We’ll shamelessly start with our weekly spam-free newsletter...

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### How to define and measure social media ROI for your business

> To help you prevent your brand from marketing-related losses, discover steps for defining and measuring Social Media ROI for your business.

- Published: 2020-04-20
- Modified: 2022-03-29
- URL: https://sociality.io/blog/social-media-roi/
- Categories: Insights, Social media analytics, Tools

Nowadays, social media presence is expected from every business. The vast majority of businesses use digital platforms to make their brand be seen and heard, as well as connect with their target audience... But if only things were this simple. Unfortunately, not all businesses manage to successfully use the power of social media to achieve their goals. Most businesses end up pouring a significant amount of money into social media promotion and end up with no results.   Most of the time, it’s because of improper and inconsistent tracking of progress that makes businesses end up with ineffective spending and failed social media campaigns. Monitoring the progress of digital marketing campaigns is as important as the quality of the content.   Marketing campaigns are investments, and just like every investment, they should have a proper return on investment (ROI). Otherwise, the investment becomes a loss for the business. To help you prevent your brand from social-media-marketing-related losses, we’ve put together this article where we’ll walk you through the process of setting up your campaign so that it’s properly tracked and to help you understand the process and the necessity of measuring the return of investment of each campaign afterward.   Let’s reveal our 4-Step plan for defining and measuring Social Media ROI for your business: Define the purpose of social media for your brand If you haven’t done so already, define what is the main purpose of social media for your brand. Is it brand awareness? New customers? Extending customer service? Or...

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### Don’t boost posts on Instagram and Facebook to save money—here’s why 

> This article will reverse engineer why you don't boost post and show you what exactly happens when you click that magic button.

- Published: 2020-04-08
- Modified: 2023-07-25
- URL: https://sociality.io/blog/dont-boost-post/
- Categories: Facebook, Insights, Instagram, Tips/How to

We all know how stressful yet crucial it is to monitor engagement rates on Facebook and Instagram. You develop new content strategies, engage with audiences 24/7, and monitor social media competitors. However, at the end of the day, neither Facebook nor Instagram favors Business Pages. Fact! So frustrated page admins panic and choose a path with the lowest resistance. Since the “boost post” on Facebook or “promote” on Instagram buttons are tempting and so easy to click. Boosted posts generate greater reach and additional impressions. Although the engagement consideration can be a part of your strategy, it doesn’t necessarily fit every objective of every campaign.   This article will reverse engineer boosted and promoted posts and show you what exactly happens when you click that magic button.   Moreover, we’ll explain in which scenarios boosting posts indeed suits your marketing objectives and when the feature simply drains your advertising budgets. Without further ado, let’s get started. Let’s stop wasting money altogether and start driving real conversions.   What does a boosted post mean on Instagram? By boosting your posts, you can reach new people who are more likely to react, share and comment. Beginner business page admins like the feature because all friction points are eliminated, and it quickly kills the frustration of low engagement rates. After you share a post on your Facebook or Instagram page, you have an option to boost/promote your post via paid ads. The Facebook algorithm favors personal pages over business pages. Thus, this trouble-free...

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### How to find social media influencers for your brand?

> This article includes how to find social media influencers and what are the ingredients of an effective influencer marketing campaign.

- Published: 2020-03-06
- Modified: 2022-04-21
- URL: https://sociality.io/blog/how-to-find-social-media-influencers/
- Categories: Insights, Social media marketing, Tools

Over recent years, influencer marketing really took off and is now a great way for many companies to let their potential customers know about their brand. With people becoming more and more resistant to marketing campaigns, influencer marketing presented itself as a new road to customers’ hearts. People would much rather trust an individual than a corporation.   If executed correctly, influence marketing can help you effectively boost your brand recognition and connect with your target audience. In this article, we’ll discuss how you can search social media influencers and what are the ingredients of an effective influencer marketing campaign. The rise of social media influencer marketing Social media influencer marketing took off at the beginning of the last decade. It’s a combination of old and new marketing tools. With the rise of social media, this new medium of marketing was born. People who loved to share their opinions became trusted sources among social media users. Influencers and companies alike didn’t fail to see the potential of their following on social networks so they started collaborating with one another, and the rest is history as they say. In 2019, the influencer marketing industry is estimated to be worth $8 billion with analysts expecting the worth to increase to $15 billion by 2022. Why influencer marketing Influencers usually have a very niche audience following and are a great way to reach that audience. There are influencers who managed to gain their audience’s trust and therefore, in case of a good review,...

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### What are the best times to post on social media for 2024?

> Although there is no such thing as a hard & fast best time to post on social media platforms, there are indeed optimal best times to post on Social Media.

- Published: 2020-02-19
- Modified: 2023-12-27
- URL: https://sociality.io/blog/best-times-to-post-on-social-media/
- Categories: Insights, Social media marketing, Tips/How to

This is probably by far one of the most sought-after questions in the social media world however it doesn’t have an exact answer, after all. It depends on many things such as your brand, your audience, your content type, and what data Insights give you. Although there is no such thing as a hard & fast best time to post on any social media platform, there are indeed optimal times to post. Researches show that the optimal time to post on Facebook is early afternoon, around 1 pm to get the most shares and 3 pm to get the most clicks. The best days to post on Facebook seem to be Thursdays and Fridays. On Twitter, if you are a B2B account, Monday to Friday are the ideal days to post with a 14% more engagement rate than those posted on weekends. If you are a B2C account, posts published on Wednesday through Sunday have the highest engagement rates and CTR’s. It makes sense as businesses work with other businesses during the weekdays, whereas consumers explore with brands during the weekend. According to Dan Zarrella who is the award-winning social media scientist and author of four books; The Science of Marketing, Zarrella’s Hierarchy of Contagiousness, The Social Media Marketing Book, and The Facebook Marketing Book; Twitter engagement for brands is 17% higher on weekends. As per the best times of the day to tweet, 5 pm is for the highest retweets, 12 pm and 6 pm for the highest CTR’s....

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### Strategies for social media marketing: How to build an effective one in 2024

> Whether you’re building your strategies for social media for the first time or updating yours for 2024, here are all you need to explore!

- Published: 2020-02-12
- Modified: 2023-12-27
- URL: https://sociality.io/blog/social-media-marketing-strategy/
- Categories: Insights, Social media marketing

At the beginning of the last decade, social media marketing strategy was this newly-booming phenomenon that businesses were jumping on board to experiment with. Ten years later, social media enters a new decade as a ubiquitous and powerful tool for businesses to connect with their audiences and further grow their market share. Social media marketing is no longer uncharted territory for companies.   While the formula of success is different for each business, there are proven ways to achieve success on social media, and that is what we will be discussing in this article. Whether you’re just building a social media presence for your brand or building upon existing success, you would get to learn how to create a social media strategy that would set you up for success on social media. What is social media marketing? Social media marketing (SMM) is a form of digital marketing that involves creating and sharing content on social media networks to reach a targeted audience and generate brand awareness, website traffic, and sales. It involves creating content, running campaigns, and measuring results across social media networks.   It often takes the form of creating posts, running ads, and building relationships with your social media audience. Social media marketing can help businesses engage with customers and build relationships that drive sales. What are the goals of social media marketing? The goals of social media marketing can vary depending on the brand and its target audience, but common objectives include: Increasing brand awareness: This involves...

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### What is influencer marketing? Learn how to leverage your business

> Influencers assist companies in influencer marketing. They help you reach out to new audiences, build awareness and establish trust with your audiences.

- Published: 2020-01-21
- Modified: 2022-04-21
- URL: https://sociality.io/blog/influencer-marketing/
- Categories: Insights, Social media marketing

An influencer is a social media user who has a significant audience and works with brands to create awareness. Influencers assist companies in influencer marketing. In a nutshell, they help you reach out to new audiences, build awareness and establish trust with your target audiences. Through a successful influencer marketing campaign, you should be able to generate more sales/more leads to your business and boost traffic to your website. Hopefully, both in the long run and the short run. The industry is on track to be worth up to $15 billion by 2022, according to Business Insider Intelligence. And how about influencers themselves? Well, it’s a wild, wild world. I’ve found this article on influencers being called out for controversies and weird behaviors in 2019. And yes it is absurd! There is even an influencer cat in the digital world! Not kidding. Nala Cat has over four million followers on Instagram, won a Guinness World Record, was named TikToker of the Year at the 2019 Shorty Awards, regularly makes deals with brands to post sponsored content, and has now launched her own line of cat food. 2020 is not going to be any different. So let’s quickly learn about types of influencers, some of the social media influencer marketing platforms available to help you in your marketing efforts, types of influencer marketing campaigns, and the steps to follow in order to achieve a successful influencer marketing strategy. Today, businesses in every industry leverage their influencer marketing budgets. Approximately 86% of...

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### How to nail your side project marketing? (+ Product Hunt launch template)

> Side project marketing creates brand awareness and credibility. In that post we shared lessons we learned from launching a side product.

- Published: 2020-01-14
- Modified: 2022-11-29
- URL: https://sociality.io/blog/side-project-marketing/
- Categories: Editor’s picks, Social media marketing, Tips/How to

Side project marketing creates brand awareness and credibility by offering a free product or service. It is a carefully crafted solution that solves your target audience’s needs and directs them to your core product.   “I don’t care how much money you have. Free stuff is always a good thing. ” - Queen Latifah. Although allocating resources into a side project might seem like an expense. However, by bringing value to your audience with a free product, you can build an asset that will generate traffic and leads.   Side-products have proven to be a marketing success. Here are some examples: Buffer’s side-product Pablo, Unsplash. com by Crew and Marketing Grader by Hubspot, and many others.  In his famous article about side-project-marketing facts, Ali Mese quotes the golden rule of online marketing from Brian Clark to understand how side projects should link to our core business; Give Something Valuable Away in Order to Sell Something Related. Ali Mese defines side-product-marketing as a value that is related to the core business that we build on the side without losing our main focus, and he highlights the most crucial point;  Some of those people who like what we create on the side end up willing to learn more about us, so they check out what our core business is about.   Why did Sociality. io decide to launch a side project marketing? Sociality. io is a social media marketing management solution. Since 2015 we’ve been slowly increasing our global reach and market...

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### What are the Facebook Page Roles and how to use them?

> Facebook has page roles and they have been changing over time. There are 5 Page roles when you want to give access to someone new to the page.

- Published: 2019-12-03
- Modified: 2023-02-17
- URL: https://sociality.io/blog/facebook-page-roles/
- Categories: Facebook, Insights, Tips/How to

Facebook enables business page owners to handle security risks with different roles and access levels. However, giving people restricted access can be both tricky and risky. Up until June 2012, Facebook Page Administrators were given equal access, meaning that everyone had full access to all the functions. Such a system was prone to chaotic social media management. Fortunately, since June 2012, Facebook introduced page roles, which have been evolving ever since. The number of roles jumped back and forth, and currently, there are 5 Facebook page roles. Today, we are diving deep into the currently available Facebook Page Roles: As a Facebook page owner, it’s crucial to maintain complete control of your page and to limit who has access to what. Whether you are the owner of a small company page or a big large cooperation page, businesses benefit from having multiple people perform different duties. Like every other department in a company, your social media department also needs to establish some guidelines in order to prevent any conflict that could happen in the long run.   You may want to have quarterly meetings to discuss your company’s social media policies, roles, expectations, new features, address any concerns regarding your social content and future strategies.   Make sure all page role owners talk to users and fans online from the same voice that you all agreed on. Also, check this article about the social media crisis that you might have and how to avoid them. Here’s a very brief table...

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### Top 8 social media community manager software in 2024

> Discover the best community management tools that every community manager will love! The listed 8 tools boost customer experience on social.

- Published: 2019-11-25
- Modified: 2023-12-27
- URL: https://sociality.io/blog/social-media-community-management-tools/
- Categories: Community management, Editor’s picks, Tools

Eighty-three percent of customers feel increased loyalty to brands that provide instant responses on social media. However, this rule might not apply to solutions that receive hundreds of direct messages each hour. Building a community around your or your client’s brand is impossible without investing in better social media management software to deliver a more responsive and tailored experience to your customers. What is social media community management software, and how do you choose the best CRM system for your business? We’ve created a list of the top eight solutions and why we love each one. If you’re ready to dive right in, jump straight to the list of the top eight tools for community managers. What is community management software? Community management software combines social media management with traditional customer management software to help brands do the following: Enhance their customer relationships Improve marketing strategies Unify all social notifications Integrate with existing contacts on a digital platform Contact potential buyers Create a sales funnel Execute loyalty campaigns These social media community management tools are typically bundled with social media management tools. Examples are Sociality. io, Hootsuite, and Buffer. They usually include social media analytics as well. Community management tools provide a better customer service experience on social media and can save you a lot of time. You can respond to conversations, resolve customer support requests, share your conversations with team members, and reply to requests across Instagram, Facebook, Twitter, and many other platforms from a single collaborative team inbox....

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### Twitter Ads guide for beginners

> If you put Twitter Ads in your social media advertising channel list but you don’t have the know-how, this article is just for you.

- Published: 2019-11-05
- Modified: 2022-04-01
- URL: https://sociality.io/blog/twitter-ads-guide/
- Categories: Advertising, Insights, Twitter

People on Twitter are very well-engaged and they seek new information and ideas. If you put Twitter in your social media advertising channel list but you don’t have the know-how, this article is just for you. Let’s go through the types of ads and how to set them up. Types of Twitter Ads 1- Promoted tweets These tweets, like all the other ads, will be labeled as ‘Promoted’ on Twitter, however just like regular tweets, they can be liked, replied to, retweeted, and more. You might see a Promoted Tweet at the top of search results, in search results for a Promoted Trend, timelines, user profiles, and on official Twitter clients. Keep in mind that; any promoted tweet people see in their timeline will appear only once. Related article: How to track competitors’ promoted Instagram posts? 2- Promoted accounts Promoted Accounts Ads are best-used to grow the existing audience. Once you promote your account, your Promoted Account ads will be shown to people who don’t follow you but who may find your brand interesting. These ads are displayed in multiple locations across Twitter, including timelines, ‘who to follow’ sections, and search results of those who are relevant to you. If you want to reach more followers through a Promoted Account; start a campaign with Followers objective. 3- Promoted trends Promoted Trends are a good way to launch a product, a service or to be a part of something ‘trending’. It is a 24-hour takeover of the Trends List on Twitter....

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### Updated Guide 2024: How to delete a Facebook group

> Don't worry. Just because there is no single button to click on, doesn't mean that it is impossible to delete a Facebook group.

- Published: 2019-10-25
- Modified: 2023-12-27
- URL: https://sociality.io/blog/delete-facebook-group/
- Categories: Facebook, Insights, Tips/How to

Some things are easy to start but hard to finish. On Facebook, lots of people create groups or business pages like it’s child’s play, but later find that they can keep looking for the “Delete group” button until they’re blue in the face but can’t see it—because it doesn’t exist.   Since you’re googling how to delete a Facebook group, you probably didn’t find the “Delete Group” button. Spoiler: it’s not hidden. It simply doesn’t exist.   Don’t worry. Just because there’s no single button that you can click to delete a Facebook group doesn’t mean it’s impossible.   It’s crazy how fast Facebook changes its interface and how long it takes to update support materials. So below, you will find an updated guide on how to delete a Facebook group. There are two ways to do it. OPTION 1: Delete the group permanently Delete each member, then leave the group. It will be automatically deleted. You must be the group's creator, or if the creator has left, you’re the admin. (Find out more about page roles here: https://sociality. io/blog/facebook-page-roles/) Your members must have agreed to delete the group. From your group page, go to “Members” or “People. ” Besides the top member’s name, click “... ”.   Select “Remove from Group” (for private groups) or “Block from Group” (for public groups). Repeat 4 and 5 until only your name appears. (Unfortunately, there’s no shortcut for this. ) Click “... ” next to your name and select “Leave group. ”...

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### Step by step guide: The ultimate guideline for the Facebook Business Manager

> Facebook Business Manager is not user-friendly and not the most intuitive tool. In their words: Manage ad accounts, pages, and the people who work on them.

- Published: 2019-10-23
- Modified: 2021-12-27
- URL: https://sociality.io/blog/facebook-business-manager/
- Categories: Facebook, Insights, Social media marketing

Agencies know it best: It’s very chaotic when you have more than one ad account, or you handle multiple ads or pages and create reports, etc. Facebook Business Manager; in their own words; ‘manage ad accounts, pages, and the people who work on them -- all in one place. ’ Sounds good, right? It’s a neat platform. There’s no newsfeed, no game invites, no notifications to your personal account. It shows you everything in one menu. There are 14 types of assets and it’s growing up, ranging from employees to Instagram accounts to apps, to product catalogs pixels, lead conversions. Then you have many settings like blocklists, account payments, leads ads, and more. It’s not super user-friendly and not the most intuitive tool. The more you get deeper into it the more you’ll have fun. It’s crazy to realize back in the days we didn’t need all these but as time passed by, things got a little bit more complicated. The number of assets has grown and now such a platform is essential. How to set up a Business Manager? First things first. Be aware that; You must have a personal Facebook username and password to sign in to the Business Manager. This is to verify your identity. Things to know first: Adding an ad account moves it permanently into Business Manager. You must be both the owner of the ad account and an admin in the Business Manager to add the ad account. If you create a new ad...

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### How do I make my Instagram a business account?

> In this "How to" article we will walk you through the process of switching from Instagram Private account to Instagram Business Account.

- Published: 2019-10-14
- Modified: 2023-07-25
- URL: https://sociality.io/blog/instagram-business-account/
- Categories: Insights, Instagram, Tips/How to

Switching to an Instagram Business account is an absolute necessity for modern marketing. Why? A business account not only enables you to connect it to social media marketing tools but also empowers you with additional features available to business accounts only.   In this "How to" article we are going to walk you through the process of switching your Private account to a Business one.   You may want to take a look: What every marketer needs to know about Instagram Creator Account Instagram's business account new features 1. Connect your account to the social media management platform. This step is crucial for those who are seeking to increase effectiveness and efficiency in managing your social media marketing activities: from replying to direct messages, getting comprehensive reports to automatic content publishing.   2. Access to Instagram Insights. It is an inbuilt analytics tool that provides you information on who your followers are when they are usually online. It also provides data for 2 weeks on each Instagram Stories performance. And under every publication, you can see engagement data.   Learn how to understand and interpret Instagram Insights here! 3. Your physical address will appear below your profile's description. By clicking on location users will be redirected to the maps application, where they can directly see how to find your store/office.   4. A business account has additional "Contact" buttons at the top of its profile. Directions, phone numbers, and/or email addresses can be included. You can leave all of the...

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### How to get verified on Instagram? (2024 update)

> No need to be a worldwide celebrity of a multinational corporation to get verified on Instagram. Here is how to get verified on Instagram

- Published: 2019-09-25
- Modified: 2023-12-27
- URL: https://sociality.io/blog/how-to-get-verified-on-instagram/
- Categories: Insights, Instagram, Tips/How to

Credibility plays a crucial role in guiding buyers’ purchasing decisions, especially online. And while a trustworthy-looking website and social media profile won’t guarantee higher sales, it will majorly contribute to your brand’s positive image in customers’ minds. So how can you gain that credibility? Getting a verified badge is the ultimate way to increase your brand’s credibility. Not every account can earn that elusive badge, making verified profiles stand out. Instagram has a specific set of criteria that accounts must meet to get verified status (more on that later). As such, the blue checkmark sends a subconscious message to customers that your brand is the real deal. Put simply; the verified badge reassures Instagram users that they can trust you.   You’re probably wondering how to get your hands on one of these highly-coveted badges. Well, you’re in the right place.   We break down everything you need to know about getting verified on Instagram in 2024. What is a verified badge? Image source: https://www. instagram. com/nike/ A verified badge is a blue checkmark that appears next to an Instagram account’s name in the search bar and on their profile. It means Instagram has confirmed that an account is the “authentic presence of the public figure, celebrity or global brand it represents. ” Only accounts that have been deemed authentic by the app can earn Instagram verification. This means users know they can trust these accounts and that they are of public interest. Why Instagram verification is important?   We...

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### Top 10 social media listening tools in 2019

> Social media listening tools have started to become a critical part of businesses. Here’s a guide of best rated 10 social media monitoring tools

- Published: 2019-09-20
- Modified: 2023-02-17
- URL: https://sociality.io/blog/social-media-listening-tools/
- Categories: Insights, Social media marketing, Tips/How to

Social media listening tools have started to become a critical part of businesses in many ways. The insights you can get from a social listening tool would lead your company’s strategies as you will be aware of what others are talking about you, not only across social media but also across the web such as Reddit and blogs.   With the help of social media listening tools, when someone says something positive or negative about your company, you may gain insights as a business and also about your competitors.   As we all know that nowadays, a complaint about a brand can reach millions of people, so it’s critical to handle those negative feedbacks effectively before a social media crisis happens.   Social media listening tools are the only way to find out the best time to post on social media, track discussions regarding related keywords or topics, and analyze your brand perception by monitoring. Then, you can react appropriately by an analysis of this data which can be concluded as a significant step to realize the needs of your customers and specify your social media strategies for the long run.   Here’s a guide to the best-rated 10 social media monitoring tools. 1. Sociality. io Sociality. io is an all your data on one platform which offers managing crises and improving the reputation of your company or product in the market. This tool monitors what people talk about you not only on social media but also between news, through...

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### How to use Facebook Ads for beginners

> Becoming a master of Facebook ads is not rocket science, but you definitely can turn into a Jedi of reaching social media marketing goals.

- Published: 2019-09-16
- Modified: 2022-03-27
- URL: https://sociality.io/blog/how-to-use-facebook-ads/
- Categories: Advertising, Facebook, Insights

If you are new to the digital advertising universe you might be thinking that Facebook's Ads are witchcraft. However, this is why here at Sociality. io we’ve prepared this guide for you. We will show you how to launch ads from scratch without any previous experience with Facebook Ads. Open this article and Facebook Ad Manager at the same time and simply follow each step. Becoming a master of Facebook ads is not rocket science, but you definitely can turn into a Jedi of reaching your social media marketing goals.   These are the steps for Facebook Ads Creation: Step 0. Preparation Speaking of which... Determine your goals. What are you planning to achieve with Facebook ads? Do you want to increase application downloads, boost website traffic or build a strong community on Facebook itself? The success of your Facebook advertising campaign will depend on this step. However, don't be misled by your assumptions. How to know exactly what objectives going to benefit the growth of your company the most? For example, as a new company, you might want to reach as many people as possible. Or increase catalog sales by advertising catalog items via Facebook ads.   First of all, listen to your current audience. Who are these new customers you are trying to reach via Facebook? Imagine these people and create a complete profile. What they like, dislike, enjoy doing, occupation, demographic factors, etc. The more you understand these potential clients the more successful is your campaign going...

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### 6 Ways how technology can simplify social media management

> Best social media marketing tools simplify the social media management process in big time. We listed the benefits of those tools for you.

- Published: 2019-09-11
- Modified: 2022-04-01
- URL: https://sociality.io/blog/how-technology-can-simplify-social-media-management/
- Categories: Insights, Social media marketing, Tools

From coffee shops, salons, and fitness centers to retail shopping outlets, it is essential for businesses to maximize the benefits that come with social media management software. The digitalization era has created several ways for consumers to engage and communicate with businesses of every size, scope, and shape. One is a social media hub that enables businesses to display their content in their digital properties. Consider Snapchat statistics, for instance, which show how businesses can use the app to deliver targeted content effectively: Snapchat attracts over 190 million daily users (Statista). Snapchat users spend 49. 5 minutes per day on average using the app (Claire Mckinney PR). Just imagine the potential market right there, especially that 2018 Murphy Research for Snap, Inc. also found that the all-time favorite app of American teens and millennials is the preferred platform for socialization and shopping. About 34% of the users said they use it for hanging out with friends, while another 19% stated they use it for shopping. Nonetheless, while businesses recognize the importance of establishing a social media presence those who have embraced social media marketing even for a while, know that it can be tedious and time-consuming. Fortunately, there are tools with innovative marketing automation for SaaS available to make it easier for businesses to handle the whole process - from planning to implementation – in a faster and more efficient manner. Worth checking article: Simplify sales and lead gen with 10 LinkedIn automation tools Below are the benefits of social...

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### Top 21 social media scheduler tools in 2024

> Top-rated social media scheduler tools offer you more than just scheduling. This post includes the best 10 tools for the year 2024.

- Published: 2019-09-05
- Modified: 2023-12-27
- URL: https://sociality.io/blog/social-media-scheduler-tools/
- Categories: Insights, Social media analytics, Tools

Social media marketers may differ on social media strategies or campaigns. But undoubtedly, timing is crucial to the success of your marketing efforts. Publishing posts at the wrong time can undo months of hard work. But what do you do when constantly putting your life on hold or waking up at absurd times to post is not a viable option? The fact that social media never sleeps doesn't mean you should not, also!   That is one of the many pain points social media scheduler tools help to solve. Top-rated social media scheduler tools offer you more than just scheduling. These tools are now becoming a complete social media management solution that allows you to create a content calendar, analyze your competitors, and get reports from your campaigns–to mention a few. Since there are so many tools around, we have narrowed down your options to include only the best of the bunch. So, let us dive in!   What is the social media schedule? Social media schedule is the process of scheduling posts on your different social media accounts for a particular date or time. Simply put, it allows you to decide what posts go up, at what time, and on which social media platform—days, weeks, or even months in advance. How to optimize social media posting schedule? You need to optimize your posting schedule to get the best results. Here’s what you can do.   1. Know what social media networks your audience prefers: This is the holy grail...

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### Top 10 social media analytics and reporting tools in 2024

> Check out the Top 10 Social Media Analytics and Reporting Tools list in 2024 and find you your future lifesaver in social media!

- Published: 2019-08-27
- Modified: 2023-12-27
- URL: https://sociality.io/blog/social-media-analytics-tools/
- Categories: Insights, Social media analytics, Tools

When it comes to social media analytics, it is not just about collecting data but getting the answers you want, backed by data. What tactics are working for you? Which platform do you need to focus on? What type of content is performing well? How are your brand’s presence and perception overall?   Getting access to all these useful data insights means you will be better equipped to focus your time, efforts, and money to produce tangible results. However, with so many options available in the market, it might be challenging to choose the one to meet your business needs. That is why choosing the right social media analytics, and reporting tools can surely make things easier and simpler. So, let’s dive in! What is social media analytics, and why is it so important?   With the number of users (3. 96 billion in 2024) increasing on different media channels worldwide, , it has become more important than ever to make sense of the data behind all your social media activities. This is where social analysis or social media analytics can prove powerful.   Social media analytics is the process of collecting, monitoring, analyzing, summarizing, and visualizing social media data to:  Craft social media strategies that improve conversions and boost business Facilitate meaningful conversations and interactions with your target audience Understand your online campaign efforts Maintain a competitive advantage over other brands What is social media reporting?   You can achieve your social KPIs. However, your clients and higher management...

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### Top 5 social media competitive analysis tools in 2024

> In this article, you can find the top 5 competitor analysis tools in 2021 for social media executives and social media managers.

- Published: 2019-08-22
- Modified: 2023-12-27
- URL: https://sociality.io/blog/social-media-competitor-analysis-tools/
- Categories: Editor’s picks, Social media analytics, Tools

Social media competitive analysis is an effective way to get information on where you stand against your competition. Essentially, it is a type of analysis prepared by examining social media competitors’ performance. Although their data is public, compiling and analyzing it requires social API access and experience.   The most significant measure of the success or failure of your performance on social media is your position among your competitors. The idea is to target your competitors and set the right benchmark when evaluating your company’s social media presence. Reasons to integrate competitive analysis tools into your workflow 1. Automate routine competitors’ metrics gathering: Although technically it is possible to collect competitors' publicly available metrics and organize an enormous excel table with all likes, comments, followers growth, etc. In reality, it is much easier to automate this process via competitor analysis tools that scape important data points and organize competitors’ metrics into presentable reports.   2. Learn what works for your audience: When developing your content strategy for social media channels social media strategists often rely primarily on their account performance. Competitor analysis tools allow you to evaluate big industry players’ and competitors’ social media strategies and present this information in easy to digest way. You can quickly sort and spot competitors’ best-performing content and advertising campaigns.   3. Set accurate benchmarks: To set measurable goals realistic to your segment, you need first to understand what your competitors have achieved. Are they ahead of you or behind you? If it’s the...

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### Compare 150+ social media management tools' plans

> We've collected more than 150+ plans of all social media tools into a Google Sheet. It's easy to find the exact price to pay for the tool.

- Published: 2019-08-19
- Modified: 2022-12-03
- URL: https://sociality.io/blog/compare-150-social-media-management-tools-plans/
- Categories: Company updates, Product, Tips/How to

Finding a social media management tool to stick with, is a tough task. And, it's very hard to decide which social media management tool is the best solution for your needs and has the best price of choices. If you are a digital marketing specialist, you already know how tedious and time-consuming it is to have research on which tool is the best for your business. You sign up and start trying it out, scheduling, checking the analytics, and so on And after 14 or 30 days, you get notified that your trial period is over. You purchase one of the plans and after a certain period of time, you discover that your team members can’t join you as you are the only one who is able to post from one account. Or while scheduling, you notice you have reached the “30 scheduled messages” limit and can’t add any more unless you delete one of the scheduled posts or they get published. There are tons of social media management tools. The last time I counted, there were more than 300 SM tools and are increasing day by day and all of them have different features and different pricing strategies. When we started our own company Sociality. io - all in one social media management platform, our main focus was always putting our customers in the first place. And price transparency is one of the core assets that we offer to our customers. I think it's as important as product quality...

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### How to use Facebook Debugger to fix your content

> This post explains everything need to know about Facebook Debugger and how you can guide Facebook to scrape your content in the right way.

- Published: 2019-08-12
- Modified: 2023-07-25
- URL: https://sociality.io/blog/how-to-use-facebook-debugger/
- Categories: Facebook, Insights, Tips/How to

Whether you are a content creator, digital marketer, or business owner, if you have content on Facebook, you need to know how to use the Facebook Sharing Debugger (also known as Facebook Debugger, Facebook URL Debugger, and Facebook Link Debugger; in this article, we’ll call it Facebook Debugger for brevity). It lets you fix images and text in your articles that aren’t displayed correctly.   This is because Facebook scrapes metadata for your content and stores them as a cache for at least 30 days.   Once you've shared a post, Facebook will create a cache and won't delete it automatically. You need to do it manually with the Facebook Sharing Debugger. Thus, if, after you’ve updated a blog post, Facebook won’t display the updates, you can easily fix the problem using Facebook Sharing Debugger.   Let’s take a closer look at how to use the Facebook sharing debugger and what can go wrong. Why does Facebook display the wrong content?   You incorrectly used Open Graph.   You didn’t clear the WordPress cache.   You forgot to add the featured image to your blog or website. You didn’t use the correct image size. Facebook already scraped the article, and the cache already exists.   How does Facebook scrape your content? What is Facebook Open Graph Debugger? In 2010, Facebook developed Open Graph to help content creators control how the platform displays visuals and text in posts through links.   Each time you share your content link on Facebook, it...

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### Social media marketing experts: The ultimate list of digital marketing experts should follow in 2019

> Find the list of digital marketing experts who will make it easier for you to keep up with the latest strategies for your business growth.

- Published: 2019-06-07
- Modified: 2022-03-28
- URL: https://sociality.io/blog/ultimate-list-of-digital-marketing-experts/
- Categories: Insights, Social media marketing

Digital marketing experts are influencers who are experienced in staying updated with the latest social media trends in this rapidly changing and evolving digital world. So, getting their insight on your feed regularly is important.   But, it is a huge field with thousands of digital market experts and that’s why it is overwhelming to know whom to trust.   In this list, you are going to find the ultimate list of digital marketing experts who will make it easier for you to keep up with the latest strategies for your business growth.   1- Joe Pulizzi Twitter - Website - LinkedIn Joe Pulizzi is an entrepreneur, speaker, author, podcaster, and blog writer. His fourth book, Content Inc. , has been a best-seller since September of 2015, and Killing Marketing, Epic Content Marketing are among Joe’s well-known books.   The blogs he wrote are one of the most influential content marketing blogs. You could also hear Joe on his podcasts, “This Old Marketing” and “Content Inc. ”. May be handy for you Best tools for content marketing 2- Ann Handley  Twitter - Website -LinkedIn  Ann Handley is known as one of the 7 people shaping modern marketing, and world’s first Chief Content Officer and communicator. She is also Wall Street Journal best-selling author with her book, Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content . She founded MarketingProfs, which is a well-known marketing training and education company.   3- Neil Patel  Twitter - Website - LinkedIn Neil Patel is recognized as...

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### Scheduling alternatives to Hootsuite and Buffer

> Finding the right social media scheduling platform is difficult. Discover the 5 best alternatives to Hootsuite and Buffer for scheduling.

- Published: 2019-05-21
- Modified: 2022-10-12
- URL: https://sociality.io/blog/scheduling-alternatives-to-hootsuite-and-buffer/
- Categories: Insights, Social media marketing, Tools

Every social media marketing specialist has dealt with the problem of finding the right social media scheduling platform. It takes lots of research to find one. Some specialists even ask advice from their peers on Q&A platforms to make sure they are informed about all the available options. Buffer and Hootsuite have long been market leaders but now that lots of alternatives are available, social media management specialists are looking for better ways to schedule their posts. In this article, we will talk about the 5 best alternatives to Hootsuite and Buffer for scheduling. Of course, there are more than five alternatives as there are lots of scheduling tools. But the more options you have the more difficult it becomes for you to make a final decision. This is why we went the extra mile, checked out more than 25 alternatives to Hootsuite and Buffer, and chose the best ones. So keep reading. These are the 5 alternatives to Hootsuite and Buffer for scheduling: 1. TweetDeck Twitter decided not to be out of competition - if this is your main marketing platform, Twitter suggests scheduling your posts with their own scheduler. TweetDeck is quite handy for Twitter management. You get your direct messages, mentions, feed-in one screen. You can schedule your tweets and get suggestions on the best timing. The downside is that you don't have advanced scheduling options as you would with a social media management platform. Also, if you use other platforms like Facebook and Instagram, you can't...

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### Guideline to grow followers on LinkedIn company page (without buying fake followers)

> Understanding LinkedIn is essential in building a successful presence. This ultimate guide will help you to grow your LinkedIn company page.

- Published: 2019-05-15
- Modified: 2022-11-28
- URL: https://sociality.io/blog/guide-to-growth-followers-on-linkedin-company-pages/
- Categories: Insights, LinkedIn, Social media marketing

LinkedIn is a magnet for professionals and decision-makers who create their profiles, participate in industry-related groups, and communicate with others on exciting topics. If LinkedIn were a human, I would describe them as a serious, professional, and competent person. For the B2B sector, LinkedIn is the sacred social network. Some social media marketers believe that LinkedIn traffic brings more value compared with other social media. So, you probably have already tried to grow your LinkedIn business account. And it didn’t work... What is LinkedIn?   LinkedIn is a social media network for professionals. The mission of LinkedIn is simple: connect the world’s professionals to make them more productive and successful.   Linkedin’s vision: Create economic opportunity for every member of the global workforce. Here are some stats that the LinkedIn growth battle is worth fighting for: 61 million LinkedIn users are senior-level influencers, and 40 million are in decision-making positions. LinkedIn is the most-used social media platform amongst Fortune 500 companies91% of marketing executives list LinkedIn as the top place to find quality content Bonus article "Top 6 LinkedIn features to boost lead generation. " What is LinkedIn used for?   Understanding the LinkedIn environment is essential in building your successful presence in it. By analyzing the driver behind why people use LinkedIn, why people follow businesses, and what content increases engagement rates – you will understand why your page is not growing or growing very slowly. People come to LinkedIn to build a social network, discover industry insights, or...

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### What is social media competitor analysis?

> Whether you are a business owner or a marketer, social media competitor analysis is one of the first tasks you should be doing.

- Published: 2019-05-01
- Modified: 2022-04-14
- URL: https://sociality.io/blog/what-is-social-media-competitor-analysis/
- Categories: Insights, Social media analytics, Tools

Whether you are a business owner or a marketer, social media competitor analysis is one of the first tasks you should be doing. Analyzing the competitors is highly important and once done correctly, pays off - you see their weaknesses and use them as your unique selling points. Or you just use them in your marketing efforts to highlight your strengths. So, why is competitor analysis important, and how to conduct it effectively? Keep reading to learn the answer. What is a social media competitor analysis and why do you need it? Before entering the market, you need to see if there is any other company using the idea. These are your competitors - a brand, company, or website that offers the same products or services as you do. To have a successful business, you need to analyze all of your competitors and find their strengths for which a client chooses them and the weaknesses from which you can take a benefit. Types of competitors You will have direct and indirect competitors. Direct competitors are the ones who offer the same services as you do. Indirect competitors have similar but not the same offers. In the beginning, you need to research both types of competitors to get a general understanding of their offers and key takeaways from them. Research them both as a competitor and as a prospective customer - what did you like most? What could have been different? Is there anything you would like to see but the...

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### Buffer vs Hootsuite: Which tool is the best for social media management?

> What are the main considerations when choosing a social media management tool between Hootsuite vs Buffer? Here are the top differences.

- Published: 2019-04-29
- Modified: 2022-04-02
- URL: https://sociality.io/blog/buffer-vs-hootsuite/
- Categories: Insights, Social media analytics, Tools

Earlier, we talked about Hootsuite and 5 alternatives to it. We included Buffer as one of them. But the Buffer vs Hootsuite question battle couldn’t go unnoticed. As a business owner or social media manager, you are wondering which social media management tool suits your needs better. How to choose the right solution? While these tools are similar, they have different areas of strength and priorities, which makes them a better fit for different audiences. This article provides a detailed comparison of both Buffer and Hootsuite under the following headings: PricingIntuitive designCustomer SupportKey Features  How to choose the right social media management tool? Finding the right tools for your business can be challenging. You need to match your wants and needs with a restricted budget. But whether you are a multinational enterprise with almost unlimited resources or a small business looking to automate social media efforts — there are other important factors aside from finances to consider when choosing a social media management tool. What are your social media goals and needs? To make the right decision, the first step is to clarify your social media goals and needs. Are you looking for a solution to improve your response rate and build a stronger brand? Do you need to save time creating social media reports and thus you need an advanced analytics tool? Or do you need to automate your content publishing process and need a scheduler tool? Answering these questions would give you a better perspective as to where...

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### Step by step guide: The ultimate guideline to growth your subscribers on YouTube (without buying subscribers)

> Let's discover how your content can outperform Youtube competitors, what content to be creating and what else is essential for your growth.

- Published: 2019-04-25
- Modified: 2022-04-13
- URL: https://sociality.io/blog/growth-subscribers-on-youtube/
- Categories: Insights, Social media marketing, YouTube

Do you remember the first time you've discovered the wonderland of Youtube? I do. Back in 10th grade, I managed to overhear the majority of math classes. It wasn't the smartest decision, but we have all been there pretending that we listen. I was always great at algebra. But the night before the exam I didn't know what to do. I guess we also have been there pretending that we are doing our homework. I googled and discovered thousands of videos of people explaining step by step how to solve integrals and differentiation problems. Who knew that somebody would actually spend their time making those great tutorials. Later during my university days, I took Harvard online courses available for free. I’ve learned to make money on Forex in a span of a few months from Youtube videos. During my early career, guess what? I opened Youtube to learn new skills I didn't have. 70% of millennial users watch YouTube videos to learn how to do something new or learn about something they’re interested in. Many people now come to Youtube to learn or digest cool content online for free. As a millennial, I don't have a TV at home. I am not the only one. One of the reasons why smart TVs now have Youtube integrations. If you are still here, read my side story. Keep reading. This personal story of mine is essential to explain this to you: content consumption behavior is changing. And your Youtube online presence can...

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### 50 Social media terms and jargon every marketing beginner should know

> This ultimate social media terms dictionary will help you discover what's new on social media and keep you updated easily.

- Published: 2019-04-18
- Modified: 2023-07-25
- URL: https://sociality.io/blog/social-media-definitions/
- Categories: Insights, Social media marketing

The world of social media marketing terms and jargon can’t be quite overwhelming. Moreover, its rapidly changing nature makes keeping up quite challenging. This ultimate social media definition dictionary will help you discover what’s new on social media and keep you updated easily. We write tips for social media marketing, the latest social media news, and the trends that’ll help you succeed on social media.   This is a living document that we are updating regularly by adding new terms and definitions. Social media terms A A/B test — is a research methodology that tests a subject's response to variant A against variant B. Also known as the split test, gathers both qualitative and quantitative users’ insights to understand their behavior. It then determines which of the two options brings the maximum impact and drives business metrics.   Ads Manager — is a Facebook tool that allows users to set up a social media ad campaign and then view, modify, and see the results of advertisements in one place. The ad campaign command center also helps to manage targeting, budgeting, and optimization processes. Learn more: How to Use Facebook Ads for Beginners Algorithm — can be defined as technical means of ordering posts based on relevancy instead of publishing time. A set of computing formulas identifies which content a user wants to see first according to the likelihood of engaging with such content. Facebook and Instagram algorithms examine what content users have engaged with the most in their previous social...

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### Hootsuite alternatives you should try in 2024

> Hootsuite has been a market leader. In this article, we will provide you with the best selection of Hootsuite alternatives you should try.

- Published: 2019-04-05
- Modified: 2023-12-27
- URL: https://sociality.io/blog/hootsuite-alternatives/
- Categories: Insights, Social media analytics, Tools

Hootsuite has long been a market leader. When it comes to choosing a social media management platform, lots of marketing specialists chose Hootsuite without much research - they were sure it was the best way to manage their social media presence from a single dashboard. But now that the competition has evolved and there are many other social media management platforms that offer more features than Hootsuite and are more affordable. In this article, we will provide you with the best selection of Hootsuite alternatives you should try. These are the alternatives for Hootsuite, you should try in 2024: Sociality. io Sociality. io is another Hootsuite alternative. This is a relatively new tool in the market but the features it offers are great for an individual and for business. Sociality. io offers all the necessary tools for scheduling social media posts. It also offers social media listening tools. With it, you can monitor what your audience says about your brand. Another great service that Sociality. io offers, but most Hootsuite alternatives don't is competitor analysis. You can monitor your competitors and see if there is any need to change your strategy. Once you discover Sociality. io features, you'll surely go to the pricing page to make a final decision. This tool has a flexible pricing plan which makes sure you get the most out of the tool with less harm to your pocket. Sociality. io has very adjustable pricing options for big teams, starting at 99 USD/month. Besides, there is no hidden cost...

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### How to manage social media crisis?

> Today a bad customer experience spreads like butter on a hot toast. Sharing information has never been easier, which brings difficulties to manage a social media crisis.

- Published: 2019-01-15
- Modified: 2022-03-25
- URL: https://sociality.io/blog/how-to-manage-social-media-crisis/
- Categories: Insights, Social media marketing

The context of human interactions has been changed dramatically by the internet, and it's critical to understand how the change influences businesses. Today a bad customer experience spreads like butter on a hot toast. Sharing information has never been easier, which brings difficulties to manage a social media crisis. Internet users can easily spread negative information about your brand and the message can have a snowballing effect thanks to shares and retweets. A few decades ago if a customer is harmed or unsatisfied with a service or product, he tells his relatives, friends, colleagues. The approximate level of spreading negativity towards a brand was limited by the number of people the person knows. Today one tweet can have a million impressions and can even decrease a stock price. So, million people will know that you did something wrong. A failure to satisfy a customer can be simple. We all have seen it in 2017 Adidas sent: "Congrats, you survived the Boston Marathon! "- inadvertently recalling imagery of the 2013 Boston Marathon bombing. The company recovered swiftly by immediately taking the tweet down and issuing a heartfelt apology. Reluctancy to make a recon and fix the problem can lead to catastrophic circumstances and highly affect the bottom line of your organization. When protecting your brand on social, it is impossible to cover all risks. You have to think about your slogans, logos, intellectual properties, upset customers, competitors, trolls, and press as well as internal risks: inappropriate behavior of an employee. From...

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### How to use Instagram Stories analytics to make better Stories

> Let’s get you started with Instagram Story analytics and how you can optimize Stories for improved metrics!

- Published: 2018-12-21
- Modified: 2022-11-16
- URL: https://sociality.io/blog/how-to-use-instagram-stories-analytics/
- Categories: Insights, Instagram, Social media analytics

For marketers strategizing to grow their brand’s Instagram account, deciphering Instagram analytics or Insights is the first significant step. You can access insights on Stories, Reels, videos, Live videos, and even engagement on individual posts. All of this information can help you know more about your followers and account’s performance, enabling you to improve your content strategy, increase engagement with the target audience, reach a new audience, and much more! To help you achieve your marketing goals, we will focus on IG Stories analytics in this article. If you are wondering why then it is because Stories have the power to leave an impression! Around 58% of the users agreed that they got interested in a brand after viewing its story, and it comes as no surprise that brand stories have a completion rate of around 86%.   So let’s get you started with Instagram Story analytics and how you can optimize Stories for improved metrics!   How to check Instagram analytics for Stories Primarily, you can view IG stories analytics in the following ways: Using Instagram Insights Using social media management tools or Instagram analytics tools  Apart from these two, you can also explore Facebook’s or Meta’s native dashboards to get relevant insights: Creator Studio for InstagramMeta Business Suite Commerce Manager (if you have set up a shop on Instagram) Using Instagram Insights  To access Instagram Stories analytics in Instagram Insights,  Go to your profile on the Instagram app (make sure it is a business or a creator account). Tap...

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### Best tools for content marketing

> Marketers claim that content marketing is a future of digital marketing. Don't believe them. Content marketing is already "present".

- Published: 2018-12-12
- Modified: 2024-02-21
- URL: https://sociality.io/blog/best-tools-for-content-marketing/
- Categories: Insights, Social media marketing, Tools

Marketers claim that content marketing is the future of digital marketing. Don't believe them. Content marketing is already "present". If you haven't heard about content marketing, then we highly recommend you to read this article. Maybe you are already implementing this method even without knowing about it. So what is it? Content marketing is a marketing channel for creating and distributing content to attract the target audience. The primary goal of it is to induce a consumer to desirable actions, to involve him/her in your conversion scenario. Content marketing provides information to your potential customer at the right time and the right place. Every business faces the following problems: Do you have good prices? - Your clients don't even know about it. Do you think your product has a competitive advantage? - Your clients don't even know about it. Do you have a unique solution to a common problem? - Your clients don't know that a solution even exists. Your ideal customers are looking for solutions on the internet, they are looking for information on how to improve their businesses and make them more effective. Let's give an example. Your website literally bombards a visitor with pop-up windows that asks them to BUY IT, START MEMBERSHIP, SIGN IN. Why would a person trust you to buy your product? So far you haven't provided any benefit to your client and expect him to purchase or start a membership. Be nice to your prospects. Use content marketing, which is another nicer approach...

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### What exactly does a "social media manager" do? And how to hire the right specialist?

> All you need to know from requirements and skills to factors that influence social media manager specialist's performance.

- Published: 2018-11-19
- Modified: 2022-11-28
- URL: https://sociality.io/blog/what-exactly-does-a-social-media-manager-do/
- Categories: Insights, Social media marketing

Customers expect brands to be actively present on social media. Simply creating accounts and posting some images is not enough to attract prospects to your product or service. It is a common misjudgment that hiring a social media specialist is a waste of money. The right SMM specialist can bring you to the right audience, strengthen your SEO position, improve brand awareness and convert prospects to leads. But the question may arise: who is the social media manager and what you should pay attention to? Read this blog, and learn all you need to know from requirements and skills to factors that influence SMM specialists' performance. Let's dive in! According to Hubspot, 92% of marketers in 2014 claimed that social media marketing was necessary for their business, with 80% indicating their efforts increased traffic to their websites. Here’s a look at just some of the ways social media marketing can improve your business: Bring you to your target audience: Facebook, Twitter, Instagram, LinkedIn - all those social media have your audience. Targeting advertisements can help you to find your buyer personas, work on building long-lasting relationships with them, and improve your brand awareness. Loyal subscribers do all the work for you - they share your publications, write posts about you, and recommend you to their followers. With the help of social media listening tools, when someone says something positive or negative about your company, you may gain insights. Check out the top 10 social media listening tools. Easy to compete...

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### How to write good Instagram captions?

> An ultimate guide to writing the best Instagram captions. Engage your followers with carefully chosen and creative captions that no one else is using.

- Published: 2018-11-06
- Modified: 2022-04-18
- URL: https://sociality.io/blog/how-to-write-good-instagram-captions/
- Categories: Insights, Instagram, Social media marketing

You’ll find thousands of articles with copy-paste ready engaging, good Instagram captions. But the problem is... 99% is already used by thousands of brands and influencers. Not only your audience will get bored by seeing the same content, but the algorithm might ban accounts with plagiarism.   It is time to be original and think of your unique captions. It is easier than you think! All you need is clear guidance combined with your own style. As a result, you will get more loyal followers who actively engage with your Instagram posts.   So what is an Instagram caption and why is it important? An Instagram caption is a text describing or explaining the image. The right combination of hashtags, mentions, and emojis is an ideal recipe for great captions. Posting a picture is not enough to effectively deliver the message you wanted to convey.   Some social media marketers mistakenly believe that consumer behavior is changing towards fast, engaging content and changing their content strategies to reflect the shift. Some studies even argue that Instagram captions should be between 130-150 characters long, as users won’t read captions regardless of its quality. This is why you frequently see a sentence-long caption packed with 30 hashtags with the aim to increase engagement rates. In reality, captions play a crucial role in conveying your brand’s story. Worth checking How to use hashtags on Facebook and do they really work?   How to craft the best Instagram captions? This article won’t give you...

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