How do we access threads?
Action Plan
Pro Tips
The context of human interactions has been changed dramatically by the internet, and it’s critical to understand how the change influences businesses. Today a bad customer experience spreads like butter on a hot toast. Sharing information has never been easier, which brings difficulties to manage a social media crisis.
Internet users can easily spread negative information about your brand and the message can have a snowballing effect thanks to shares and retweets.
A few decades ago if a customer is harmed or unsatisfied with service or product, he tells his relatives, friends, colleagues. The approximate level of spreading negativity towards a brand was limited by a number of people the person knows.
How do we access threads?
Action Plan
Scan Online Environment
Let’s imagine you face a social media crisis
Pro Tips