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What Exactly Does a “Social Media Manager” Do? And How to Hire the Right Specialist?

Introduction

Customers expect brands to be actively present on social media. Simply creating accounts and posting some images is not enough to attract prospects to your product or service.

It is a common misjudgment that hiring a social media specialist is a waste of money. The right SMM specialist can bring you to the right audience, strengthen your SEO position, improve brand awareness and convert prospects to leads.

But the question may arise: who is Social Media manager and what you should pay attention to? Read this blog, and learn all you need to know from requirements and skills to factors that influence SMM specialist’s performance.