👋 Hey everyone, Oktay here, Infrastructure & Logic Maker (yes, backend wizardry is a real thing). While I usually hang out in the world of servers, scripts, and systems that never sleep, this month I’ve stepped out of the matrix to bring you Beyond Beta: July 2025 at Sociality.io. Because the work we’ve done is all about making your day-to-day in social media management smoother, smarter, and honestly, a little more fun. Whether you’re building out reports, spying (professionally, of course) on competitors, or navigating a sea of messages; we’ve got something new for you. Here’s what’s fresh:
🔖 TikTok Favorites are in and they matter
What’s the value?
Surface content that drives personal saves
Map emotional impact beyond likes
Optimize for TikTok’s “save to discover” behavior
TikTok is a game of nuance and “favorites” are a signal goldmine. They show you which videos hit deep enough to earn a save, not just a scroll-by. Now available in the Analytics module, TikTok Favorites give you a window into what your audience wants to revisit, learn from, or share later. It’s insight into emotional stickiness and a secret weapon for boosting evergreen visibility on the FYP.
🎥 Reels views now competitive intel
What’s the value?
See what actually earns eyeballs
Decode content-to-views efficiency
Discover viral velocity in your niche
Not all Reels are created equal: Some pull views like a magnet, others flop with flair. With Reels view counts now visible in your Competitors module, you can go beyond surface-level snooping. Who’s growing reach fast? Who’s all style, no substance? These insights let you fine-tune your strategy and spot trends before they peak.
🦦 Message stream handles the chaos
What’s the value?
Preserve clarity in chaotic inboxes
Avoid false “no response” flags
Reduce tagging blind spots in analytics
Your inbox isn’t just full, it’s a jungle. Voice messages, story mentions, photo drops, media shares… not every message shows up with clean text. Now, our AI treats these message types as neutral (instead of leaving them blank), so your stream stays accurate and your metrics stay complete. Plus, with new visual cues for things like “mentioned you in their story” or “sent a voice message,” even the trickiest content is now easier to review and moderate at scale.
🫶🏻 Tribal Worldwide and their Sociality.io experience
This month’s spotlight shines on Tribal Worldwide, where Tuğba Bilgiç and her social team are crafting high-impact campaigns for some of Türkiye’s biggest brands. We had the chance to chat with them about how Sociality.io fits into their daily workflows and let’s just say: we were grinning from ear to ear. Their feedback was not only encouraging but gave us real insight into what matters most for busy, high-performing agencies.
🗂️ Performance insights that power quick pivots: With fast, structured reporting in hand, the team can adapt strategies mid-campaign, turning data into action without delay.
📆 Reporting that bends to their workflow: Custom date ranges make client reporting smooth and tailored, no matter the schedule or campaign timeline.
🚨 Moderation that scales with the moment: During busy campaign periods, real-time inbox tools help the team stay on top of mentions, messages, and fast-moving conversations.
From daily moderation to data storytelling, we’re proud to be in the toolkit of a team that blends creative brilliance with analytical sharpness. Thank you to Tuğba and everyone at Tribal Worldwide for sharing your process and trusting us with it.
👉 Discover more about their journey.
General and mobile improvements: Smoother performance across the platform and better mobile stability.
Hide/unhide issue on IG comments resolved: Fixed a glitch where hidden Instagram comments still appeared visible due to inconsistent platform responses. Now, the hide status reflects accurately every time.
Improved keyword matching in Listen: Fixed an issue where some mentions were missed due to encoding mismatches with special characters. Keyword tracking is now more reliable and complete.
Resolved missing Reels view data in Analytics: Addressed an issue where Reels view counts were incorrectly showing as zero due to inconsistent platform data. Historical data has been updated and verified.
Updated user invitation emails: Refreshed the content and structure of invitation emails for both new and existing users. The experience is now clearer, with tailored guidance and cleaner formatting.
Fixed total message count in message stream: Resolved an issue where the total number of messages wasn’t updating after filters were applied. Counts now reflect filtered results accurately.
We’re always up for a good chat whether it’s feedback, feature requests, or just a hello. Reach us anytime at [email protected] 👋
