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Strategies and our latest discoveries on building strong bonds with social media audiences.

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How to use Instagram analytics in 2026 (+ PDF checklist)

How to use Instagram analytics in 2026 (+ PDF checklist)

You must know what’s changed with Instagram analytics in 2026, whether you’re running a small shop, managing campaigns for clients, or scaling an enterprise team.Views are now the common metric…

Apr 21, 2026 Berfin Cezim 57 min
Social media analytics
What is a social media MCP? Start chatting with your marketing data in 1 min

What is a social media MCP? Start chatting with your marketing data in 1 min
Social media MCP is the layer that lets AI tools like ChatGPT or Claude connect to social media data, workflows, and actions through an MCP server. At a high level,...
Apr 17, 2026 Berfin Cezim 32 min
AI in social media marketing
7 best Sprout Social alternatives in 2026: Reviews, pros, cons & pricing

7 best Sprout Social alternatives in 2026: Reviews, pros, cons & pricing
Sprout Social is one of the most trusted names in social media management, especially if you need a solid publishing calendar, a unified inbox, and reporting that doesn’t embarrass you...
Feb 05, 2026 Berfin Cezim 68 min
Tools
2026 AI in social media marketing report: Survey stats + PDF + AI checklist

2026 AI in social media marketing report: Survey stats + PDF + AI checklist
AI is now baked into social media marketing—but teams are using it in very different ways, and the “right” workflow still isn’t obvious. We surveyed agency and in-house marketers about...
Jan 26, 2026 Berfin Cezim 37 min
AI in social media marketing
9 best Hootsuite alternatives for 2026

9 best Hootsuite alternatives for 2026
Hootsuite hits freelancers and small teams the hardest in terms of price, even as it helps them manage multiple social accounts like a big brand. If that sounds a bit...
Dec 16, 2025 Berfin Cezim 75 min
Tools
AI social listening: The art of decoding the Internet’s mood swings

AI social listening: The art of decoding the Internet’s mood swings
You need to be the king of social listening. Today is faster than yesterday, and you can’t miss a signal. Sentiment spikes in minutes. TikTok trends can flip brand perceptions...
Nov 20, 2025 Berfin Cezim 29 min
AI in social media marketing
Social media analytics: Channel-by-channel guide to tracking success (2025)

Social media analytics: Channel-by-channel guide to tracking success (2025)
When half the world is living on social feeds, social media analytics becomes less of a dashboard and more of a survival kit. 🌍✨ If you’re a marketer in 2025,...
Oct 07, 2025 Berfin Cezim 55 min
Social media analytics
Social Media APIs and Best Use Cases

Social Media APIs and Best Use Cases
If the phrase API sounds alien to you, don’t fear. APIs are a common part of accessing different services on the internet. As you’ll soon realize, you probably use them...
Jun 01, 2021 Tawanda Masvikeni 11 min
Social media analyticsSocial media marketing
How to find your unicorn content?

How to find your unicorn content?
If we look at all the content you’ve published on your social media channels these past few months, we’ll find one thing. And it’s something you’ll really want to know;...
May 18, 2021 Tawanda Masvikeni 13 min
Social media analyticsTools
How to track competitors’ followers growth rate on social media

How to track competitors’ followers growth rate on social media
In social media management, competitive benchmarking is a goldmine of insights.  Brands are competing for growth, reach, engagement, and conversions—all from the same target a...
May 06, 2021 Tawanda Masvikeni 12 min
Social media analyticsTools