Vanity metrics don’t really say a lot about your business’ health and/or growth. They offer feel-good numbers without...
A Complete Guide to Best Free and Paid Tools for Social Media Analytics
Tracking the right social KPIs and analyzing performance is key to understanding whether your strategy is on the...
11 Essential YouTube KPIs To Measure Your Channel’s Growth
One billion. That’s the number of hours we as humanity spend on YouTube every day. It sounds like...
How To Do Marketing Mix Analysis Using The Marketing Mix Modeling?
The Marketing Mix Model is an important part of any marketing plan. As the digital ecosystem rapidly evolves,...
Which is More Important: Reach vs. Impressions
Every team analyzes the effectiveness of social media promotion through the lens of key metrics. Such a process...
Most Important Social Media KPIs that You Should Track
Today we’ll talk about the most important social media KPIs that you should track. You’ll see the most...
Top 9 Social Media Analytics & Reporting Tools in 2021
Today we’ll talk about some of the best social media analytics tools. Analyzing and monitoring your business pages’...
Social Media Security Guideline: The Ultimate Guideline to Make Your Social Media Accounts Safe and Avoid from Hacking
Social Media plays a critical role for businesses as it helps to engage with customers, building a relationship...
How to Use Instagram Stories Analytics?
400 Million people use Instagram Stories every day. Stories have become a powerful channel for businesses to engage...