A collection of 59 articles Social media analytics
Twitter Impressions 101: A comprehensive beginner’s guide

Twitter Impressions 101: A comprehensive beginner’s guide

As a social media marketer, you’re no stranger to the fact that engagement is the heartbeat of your marketing strategy. But imagine if you could not only measure that heartbeat...
Most important social media KPIs that you should track

Most important social media KPIs that you should track

Today we’ll discuss the most important social media KPIs you should track. You’ll see the most must-have KPIs here, but remember that according to your brand’s current needs and future...
Marketing APIs for enterprises to transform marketing operations

Marketing APIs for enterprises to transform marketing operations

APIs play a critical role in enhancing your day-to-day internet experience. Whether it is finding economical flight tickets, sharing an article from a blog site on your social medi...
Sharpen your strategy with social media report templates

Sharpen your strategy with social media report templates

Planning, organizing, scheduling, and reporting… are all part of a digital marketer’s day-to-day job. Often, creating a social media report may feel like doing a whole team’s work,...
What is CPM (cost per mille), and why should you care about it?

What is CPM (cost per mille), and why should you care about it?

When you run digital campaigns, you need to know their impact on your target audience. It is equally important to know how to make use of your budget so that...
How to increase Instagram engagement rate without going nuts

How to increase Instagram engagement rate without going nuts

Your boss has just informed you that you need to get the engagement numbers of your company’s social media page up. Not just that, there is a timeframe attached to...
Explained: How to calculate and boost Instagram engagement rate

Explained: How to calculate and boost Instagram engagement rate

In the world of social media marketing, there are several social media metrics that are important to track, from reach to impressions to conversion rate. Without question, one of the...
Want to buy YouTube subscribers? Here is what can go wrong

Want to buy YouTube subscribers? Here is what can go wrong

We get it!  It’s frustrating to put so much effort into shooting and editing videos only to end up with scanty views and subscribers. Even worse, if you’ve spent time...
Up to date Instagram story size and advice from industry experts

Up to date Instagram story size and advice from industry experts

A couple of years ago, the only real advice for Instagram stories was to be creative and have fun with them. Now, there are all sorts of tips and tricks...