What is CPM (cost per mille), and why should you care about it?
When you run digital campaigns, you need to know their impact on your target audience. It is equally important to know how to make use of your budget so that…
When you run digital campaigns, you need to know their impact on your target audience. It is equally important to know how to make use of your budget so that…
Your boss has just informed you that you need to get the engagement numbers of your company’s social media page up. Not just that, there is a timeframe attached to…
In the world of social media marketing, there are several social media metrics that are important to track, from reach to impressions to conversion rate. Without question, one of the…
We get it! It’s frustrating to put so much effort into shooting and editing videos only to end up with scanty views and subscribers. Even worse, if you’ve spent time…
A couple of years ago, the only real advice for Instagram stories was to be creative and have fun with them. Now, there are all sorts of tips and tricks…
Want to improve your presence and performance on Instagram? You need to take the guesswork out of your Instagram strategy and understand more about your audiences and their likes. This…
Do you track the performance of your Facebook page? If not, you’re missing out on opportunities to make our content better and increase sales for your brand. If you want…
Since the launch of Instagram Reels in 2020, they have gained huge popularity among digital marketers, content creators, and audiences. Reels offer a new way to create and share immersive…
As a social media manager, you’ve got a lot on your plate. From increasing your follower count to spiking engagement, there’s a range of responsibilities that fall on your shoulders,…