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A collection of 53 articles

Social media analytics

Social media analytics helps you move from “what happened?” to “what should we do next?” Read expert articles from Sociality.io on social media analytics, including KPIs, reporting, platform metrics, competitor benchmarks, and performance insights.

Social media analytics: Channel-by-channel guide to tracking success (2026)

Social media analytics: Channel-by-channel guide to tracking success (2026)
When half the world is living on social feeds, social media analytics becomes less of a dashboard and more of a survival kit. 🌍✨ If you’re a marketer in 2026,...
Aug 07, 2026 Berfin Cezim 65 min
Social media analytics
Top 22 social media scheduler tools in 2026

Top 22 social media scheduler tools in 2026
Social media marketers may differ on social media strategies or campaigns. But undoubtedly, timing is crucial to the success of your marketing efforts. Publishing posts at the wron...
Jul 21, 2026 Medha Singh 30 min
Social media analyticsTools
Follower growth rate: How to calculate it & competitor benchmarks

Follower growth rate: How to calculate it & competitor benchmarks
Follower growth rate is the clearest signal of whether your audience is actually expanding, or just holding steady while the numbers sit still. And in 2026, the platform you’re on...
Jul 13, 2026 Tawanda Masvikeni 14 min
Social media analyticsTools
How to see likes on Instagram & create AI-powered analytics reports

How to see likes on Instagram & create AI-powered analytics reports
Fun fact. The first-ever prototype of Instagram was a web app named Burbn. It was inspired by Instagram creator Kevin Systrom’s penchant for fine bourbons and whiskeys. It’s come a...
Jun 26, 2026 Nicola Wylie 20 min
InstagramSocial media analytics
Instagram Reels analytics decoded: Prepare better reports & reels in 2026

Instagram Reels analytics decoded: Prepare better reports & reels in 2026
Instagram Reels analytics rules have changed. Since April 2025, Reels analytics metrics like Plays and Impressions are out; Views are the new baseline. This affects everything from...
May 22, 2026 Berfin Cezim 42 min
InstagramSocial media analytics
How to use Instagram analytics in 2026 (+ PDF checklist)

How to use Instagram analytics in 2026 (+ PDF checklist)
You must know what’s changed with Instagram analytics in 2026, whether you’re running a small shop, managing campaigns for clients, or scaling an enterprise team.Views are now the ...
Apr 21, 2026 Berfin Cezim 57 min
Social media analytics
X/Twitter analytics guide 2026: How to check, track, and report performance

X/Twitter analytics guide 2026: How to check, track, and report performance
X/Twitter still attracts around 586 million monthly active users in 2026, according to Statista. It remains one of the biggest social platforms for brands that want visib...
Feb 20, 2026 Berfin Cezim 34 min
Social media analyticsTwitter/X
7 competitive benchmarking tactics to measure your social media performance

7 competitive benchmarking tactics to measure your social media performance
In 2026, more than 5.66 billion people around the world are active on social media, representing nearly 70 % of the global population — a clear sign that social plat...
Feb 20, 2026 Tawanda Masvikeni 26 min
Social media analytics
Facebook analytics 2026: tools, metrics, reports + free template

Facebook analytics 2026: tools, metrics, reports + free template
If Facebook analytics feels more complicated than it used to, there’s a reason for that. Meta’s insights are spread across different dashboards, and the numbers don’t always tell t...
Feb 19, 2026 Berfin Cezim 39 min
FacebookSocial media analytics