A collection of 55 articles Social media analytics
Explained: How to calculate and boost Instagram engagement rate

Explained: How to calculate and boost Instagram engagement rate

In the world of social media marketing, there are several social media metrics that are important to track, from reach to impressions to conversion rate. Without question, one of the…

Want to buy YouTube subscribers? Here is what can go wrong

Want to buy YouTube subscribers? Here is what can go wrong

We get it!  It’s frustrating to put so much effort into shooting and editing videos only to end up with scanty views and subscribers. Even worse, if you’ve spent time…

Up to date Instagram story size and advice from industry experts

Up to date Instagram story size and advice from industry experts

A couple of years ago, the only real advice for Instagram stories was to be creative and have fun with them. Now, there are all sorts of tips and tricks…

How to see post insights on Instagram?

How to see post insights on Instagram?

Want to improve your presence and performance on Instagram? You need to take the guesswork out of your Instagram strategy and understand more about your audiences and their likes. This…

Facebook Analytics: The ultimate guide to metrics, insights, and more

Facebook Analytics: The ultimate guide to metrics, insights, and more

Do you track the performance of your Facebook page? If not, you’re missing out on opportunities to make our content better and increase sales for your brand. If you want…

How to schedule Instagram Reels? Free + paid tools

How to schedule Instagram Reels? Free + paid tools

Since the launch of Instagram Reels in 2020, they have gained huge popularity among digital marketers, content creators, and audiences. Reels offer a new way to create and share immersive…

7 Essential social media tools to help you work faster and save time

7 Essential social media tools to help you work faster and save time

As a social media manager, you’ve got a lot on your plate. From increasing your follower count to spiking engagement, there’s a range of responsibilities that fall on your shoulders,…

How to calculate engagement rate on social media?

How to calculate engagement rate on social media?

Remember the days when metrics like followers, likes, and impressions were the be-all and end-all? Well, those days are gone. Sort of.  Sure, these metrics still count for something, but…

What defines the role of a social media analyst? 7 Key skills

What defines the role of a social media analyst? 7 Key skills

Every new week, marketers are churning out campaigns on social media with the hopes of hitting certain key performance indicators (KPIs). These campaigns come back with boatloads of data. Often,…