A collection of 30 articles Social media analytics
Marketing APIs for enterprises. Top 5 types of APIs to streamline processes

Marketing APIs for enterprises. Top 5 types of APIs to streamline processes

APIs play a critical role in enhancing your day-to-day internet experience. Whether it is finding economical flight tickets, sharing an article from a blog site on your social media account,…

Introducing a better way to prepare and explain social media reports to c-levels

Introducing a better way to prepare and explain social media reports to c-levels

When you work on the social media or marketing team, it’s easy to understand the value of a social media marketing strategy. Convincing C-level executives that your company’s efforts are…

Twitter analytics tools to save your social media teams’ time

Twitter analytics tools to save your social media teams’ time

Businesses that want to promote their brands can use Twitter to engage with followers and broaden their exposure. But getting results on Twitter requires a significant time investment — unless…

Top social media monitoring tools for tracking brands’ success

Top social media monitoring tools for tracking brands’ success

Social media might be a place to build relationships with your audience. But if you’re left in the dark about what’s going on with them, how do you expect to…

Reasons why you should stop measuring social media vanity metrics

Reasons why you should stop measuring social media vanity metrics

Vanity metrics don’t really say a lot about your business’ health and/or growth. They offer feel-good numbers without providing you any actionable context. They are typically easily obtained, can be…

A complete guide to best free and paid tools for social media analytics

A complete guide to best free and paid tools for social media analytics

Tracking the right social KPIs and analyzing performance is key to understanding whether your strategy is on the right track and whether your team can optimize the efforts.  Although everybody…

Youtube analytics 101: Your simplified guide to complex Youtube data and metrics

Youtube analytics 101: Your simplified guide to complex Youtube data and metrics

So you have invested a ton of resources into your Youtube channel but you are unable to tell if they have paid off or not? Sometimes, the results of an…

11 essential YouTube KPIs to measure your channel’s growth

11 essential YouTube KPIs to measure your channel’s growth

One billion. That’s the number of hours we as humanity spend on YouTube every day. It sounds like a whole lot of time and a great amount of content consumed…

Social Media APIs and Best Use Cases

Social Media APIs and Best Use Cases

If the phrase API sounds alien to you, don’t fear. APIs are a common part of accessing different services on the internet. As you’ll soon realize, you probably use them…