X/Twitter analytics guide 2026: How to check, track, and report performance
What free and Plus accounts can see in X/Twitter analytics in 2026, which metrics matter, and how to audit an account and report on it.
A collection of 4 articles
Twitter/X
Twitter/X is where public conversations leave a trail. We cover the metrics, searches, audits, and engagement signals that help marketers make sense of it.
45 min
Twitter Spaces 101: Why marketers should care about social audio?
Without a doubt, social media has evolved tremendously, with live audio streaming gaining popularity along with traditional visual media. Twitter, now rebranded as “X,” introduced …
How to conduct competitor analysis benchmarking on Twitter (+ Template)
Twitter excels at helping brands connect with their target audience and stay in the loop about what their customers share regarding their brand. With the vast majority of brands ut…
How to use Twitter advanced search for social media marketers
Twitter is a powerful search engine that can provide your brands with important insights — if you know how to use it. With the Advanced Search tools available on Twitter,…