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A collection of 11 articles

Twitter/X

Twitter/X is where public conversations leave a trail. We cover the metrics, searches, audits, and engagement signals that help marketers make sense of it.

X/Twitter analytics guide 2026: How to check, track, and report performance

X/Twitter analytics guide 2026: How to check, track, and report performance
X/Twitter still attracts around 586 million monthly active users in 2026, according to Statista. It remains one of the biggest social platforms for brands that want visib...
Feb 20, 2026 Berfin Cezim 34 min
Social media analyticsTwitter/X
Twitter Spaces 101: Why marketers should care about social audio?

Twitter Spaces 101: Why marketers should care about social audio?
Without a doubt, social media has evolved tremendously, with live audio streaming gaining popularity along with traditional visual media. Twitter, now rebranded as “X,”...
Jan 15, 2024 Medha Singh 18 min
Social media marketingTwitter/X
Twitter Impressions 101: A comprehensive beginner’s guide

Twitter Impressions 101: A comprehensive beginner’s guide
As a social media marketer, you’re no stranger to the fact that engagement is the heartbeat of your marketing strategy. But imagine if you could not only measure that heartbeat...
Sep 28, 2023 Adedoyin Jesutofunmi 17 min
Social media analyticsSocial media marketingTwitter/X
How to get verified on Twitter? Tips to get successfully verified

How to get verified on Twitter? Tips to get successfully verified
What do all the biggest brands, creators, and public figures on Twitter have in common? That coveted checkmark beside their name. Otherwise known as the Twitter verification badge....
Nov 25, 2022 Nicola Wylie 22 min
Twitter/X
Your average Twitter engagement rate: Everything you need to know

Your average Twitter engagement rate: Everything you need to know
As a social media marketer, you know better than anyone that one of the most important social media metrics is engagement rate. Your social media engagement rate can tell you...
Oct 31, 2022 Rebecca MacFarlane 12 min
Social media analyticsTwitter/X
How to get followers on Twitter? The ultimate guide for social media marketers

How to get followers on Twitter? The ultimate guide for social media marketers
In the age of social media marketing, followers are a valuable form of digital currency for businesses. A high follower count not only increases your brand’s reach but also strengthens...
Sep 06, 2022 Rebecca MacFarlane 15 min
Social media analyticsTwitter/X
How to run Twitter audit? Here is what fake followers do for you.

How to run Twitter audit? Here is what fake followers do for you.
Twitter remains a popular platform for brands, influencers, and marketers to promote content, make important announcements, and engage with the audience. If you would also want to ...
Jul 13, 2022 Medha Singh 13 min
Social media analyticsTwitter/X
How to use Twitter advanced search for social media marketers

How to use Twitter advanced search for social media marketers
Twitter is a powerful search engine that can provide your brands with important insights — if you know how to use it. With the Advanced Search tools available on Twitter,...
Feb 22, 2022 Courtney Withrow 12 min
Twitter/X
How to align your Twitter bio with corporate branding (+Examples)

How to align your Twitter bio with corporate branding (+Examples)
Twitter is one of the best platforms to grow your brand online. With 206 million monetizable daily active users, the platform makes it easy for brands to interact with their...
Oct 19, 2021 Sheriff Subair 12 min
Social media contentTwitter/X