How to calculate engagement rate on social media: Formulas, examples and benchmarks
How to calculate engagement rate by reach, views, followers or impressions, how each platform defines it in 2026, and what a good rate looks like.
Nicola Wylie
A collection of 33 articlesNicola Wylie is a B2B SaaS content writer and ABM manager who turns data into stories that inspire action. She specializes in content strategy, copywriting, and customer-led storytelling, helping brands build trust and drive growth. When she’s not crafting campaigns, Nicola explores the latest SaaS innovations and shares insights online. ✨👩💻
Everything you need to know about TikTok comments
TikTok comments are their own genre. Half the section answers the video; the other half is running an in-joke that has nothing to do with it — a half-baked brownie…
Nicola Wylie
45 min
45 min
How to see likes on Instagram & create AI-powered analytics reports
Fun fact. The first-ever prototype of Instagram was a web app named Burbn. It was inspired by Instagram creator Kevin Systrom’s penchant for fine bourbons and whiskeys. It’s come a…
Instagram audio download guide for 2026
As you scroll Instagram, you’ll often come across audio you want to use in your next Reel. The good news is that you can save or download Instagram audio —…
Nicola Wylie14 min
14 min
Brand authenticity in 2026: How and why to build a brand
A Twitter #RealTalk report revealed that 80% of consumers agree they don’t mind being sold products on social media, provided it’s “fun, useful, entertaining, informative, or moves…
Snapchat emoji meanings: What you need to know in 2025
The Snapchat Generation now has around $4.4 trillion in spending power. And on average, users spend about 52 minutes per day on Snapchat, making it the third most-used social media…
The 6 most important TikTok trends to keep up with in 2024
With more than a billion monthly active users, TikTok has taken over Google as the world’s most trafficked internet domain. And businesses are cashing in on the app’s earning potential….
Nicola Wylie20 min
20 min
8 fun ways to make Instagram aesthetic for 2024
As the saying goes, a picture paints a thousand words. And that’s certainly the case for Instagram. From your color palette to the layout to your tone of voice, your…
LinkedIn carousel 101: What it is, how to create and best cases
In July 2022, LinkedIn launched its native carousel post format. But, despite initial excitement (and high click rates), the platform removed it less than a year later. The reason behind…