A collection of 19 articles Nicola Wylie
Leveraging YouTube Shorts for your business: The whats, hows, and whys

Leveraging YouTube Shorts for your business: The whats, hows, and whys

YouTube Shorts are the new kids on the block. We look at what they are, why your brand needs to use them, and how to successfully leverage them for maximum…

Snapchat emoji meanings: What you need to know in 2023

Snapchat emoji meanings: What you need to know in 2023

Fun fact: the Snapchat Generation now has around $4.4 trillion in spending power. If this figure tells us anything, it’s that your business should be leveraging the app to drive…

How to get on the Instagram Explore page? (Algorithm explained)

How to get on the Instagram Explore page? (Algorithm explained)

Who hasn’t spent hours scrolling through Instagram’s Explore Page, sharing reels with their besties instead of tackling their to-do list? It’s not just us, right? The Explore page isn’t just…

How to download Instagram Reels: 4 Must-know hacks

How to download Instagram Reels: 4 Must-know hacks

Whether you want to share them with your friends or save them for later, we walk you through how to download Instagram reels on any device.  Instagram Reels burst onto…

User-generated content 101: An ultimate guide for UGC

User-generated content 101: An ultimate guide for UGC

The recent rise in UGC creators has made User-generated content (UGC) the talk of the town once again on social media. And it’s hardly surprising. UGC is a pretty foolproof…

How to get verified on Twitter? Tips to get successfully verified

How to get verified on Twitter? Tips to get successfully verified

What do all the biggest brands, creators, and public figures on Twitter have in common? That coveted checkmark beside their name. Otherwise known as the Twitter verification badge. If you…

How to calculate engagement rate on social media?

How to calculate engagement rate on social media?

Remember the days when metrics like followers, likes, and impressions were the be-all and end-all? Well, those days are gone. Sort of.  Sure, these metrics still count for something, but…

Instagram reporting: How to see likes on Instagram?

Instagram reporting: How to see likes on Instagram?

Fun fact: The first-ever prototype of Instagram was a web app named Burbn. It was inspired by Instagram creator Kevin Systrom’s penchant for fine bourbons and whiskeys.  It’s come a…

Best resources for Instagram story templates to drive engagement rates

Best resources for Instagram story templates to drive engagement rates

With more than five hundred million active stories daily, Instagram stories are one of the hottest trends on the app right now. This is hardly surprising, given that stories from…