A collection of 101 articles Social media marketing
Instagram Shop 101: Best practices to master your brand

Instagram Shop 101: Best practices to master your brand

When it comes to online shopping, having a great product is not all you need to sell. Asking a potential customer to go through many web pages and fill in…

Content moderation in the age of social media: Challenges, best practices and more

Content moderation in the age of social media: Challenges, best practices and more

Social media is constantly evolving. Words and images that seem harmless today can be interpreted differently later. This places a responsibility on brands to constantly evolve their content moderation strategies…

What is CPM (cost per mille), and why should you care about it?

What is CPM (cost per mille), and why should you care about it?

When you run digital campaigns, you need to know their impact on your target audience. It is equally important to know how to make use of your budget so that…

Exploring Metaverse games: Enter the next dimension with 10 Metaverse games

Exploring Metaverse games: Enter the next dimension with 10 Metaverse games

The concept of the Metaverse has gained popularity in recent years. With industry experts calling it the future of the internet, it is transforming the gaming landscape by providing immersive,…

WeChat marketing 101: How to use WeChat for business

WeChat marketing 101: How to use WeChat for business

Boasting over one billion active users worldwide, WeChat is one of the most-used social media messaging apps on the planet. And before you write it off as just another app…

TBT meaning: Throwback Thursday ideas for social media

TBT meaning: Throwback Thursday ideas for social media

It’s no secret that, as human beings, we’re inherently prone to nostalgia. Our fondest memories and feelings live on in our minds and, understandably, we periodically find ourselves longing for…

GIFs explained: How to make a GIF for 5 different formats and more

GIFs explained: How to make a GIF for 5 different formats and more

Simple yet effective GIFs are a creative and eye-catching way of promoting your brand on social media. Although they are now seen as a key part of Internet culture, GIFs…

Instagram Story hacks to make your Instagram Stories POP

Instagram Story hacks to make your Instagram Stories POP

Let us paint a picture for you. You’re mindlessly doom-scrolling through your Instagram stories after a long day when all of a sudden, a splash of color and creativity (and…

Direct Message (DM) explained: Details and best practices for social DM

Direct Message (DM) explained: Details and best practices for social DM

Writing emails or calling the hotline number to enquire about products or services seem to be passe. With DMs or direct messages taking the limelight as the preferred method of…