Facebook Creator Studio 2026: It’s back — and now AI-powered

Looking for Facebook Creator Studio? Here’s the 2026 status in one line: the original was retired in 2023 and its tools folded into Meta Business Suite, but in June 2026, Meta announced its return, rebuilt as a standalone, AI-powered companion app, currently in early access ahead of a broader launch. So the honest answer is two answers: your day-to-day publishing, inbox, and analytics still live in Business Suite, while the new Creator Studio is an AI-first app you may not have access to yet.

If you landed here trying to log in: for scheduling, inbox, and analytics, head to business.facebook.com and sign in with the same account. If you’re after the new AI Creator Studio, it’s a separate app currently in early access via waitlist, so you may not have it yet.

So let’s walk through what Creator Studio was, where each of its features ended up in Meta Business Suite, and how to use them today.

What is Facebook Creator Studio?

Creator Studio was a comprehensive dashboard designed for content creators and brands to manage their presence on Facebook and Instagram — a unified platform for creating, posting, tracking performance, and monetizing content across all your Facebook Pages and Instagram accounts.

All of those classic tools now live in Meta Business Suite (which also has a mobile app) — and as of June 2026, a separate, AI-powered Creator Studio has been announced alongside it.

Is there a difference between Facebook and Instagram Creator Studio?

The short answer is no. Earlier, Facebook and Instagram Creator Studio operated as two distinct dashboards, each offering unique features. However, Meta has now consolidated these into a single, integrated dashboard, providing a more cohesive experience. 

Where is Creator Studio on Facebook?

The classic Creator Studio dashboard can no longer be accessed — its tools live in Meta Business Suite, on desktop and mobile. (The new 2026 AI Creator Studio is a separate app — see above.) To reach your tools in Business Suite:

To access the platform from the desktop, make sure you are logged into your Facebook account. Since the tool is designed for businesses and content creators, you will need to have a Facebook page. 

If you are managing multiple pages, then switching between them is also hassle-free. All you need to do is, click on the dropdown menu to see the list of pages. Select the page you wish to access, and you can view the content and analysis easily. 

How to use Facebook Creator Studio?

To get started, here’s what you can do.

Managing permissions

You can also manage access and give permissions to the selected people to ensure security and avoid any unwanted breaches. To manage access in Meta Business Suite: 

• Go to Settings
• Under Users, click on People.
• Choose the name of the person whose access you would want to change
• Under business account access, select Manage
• Make the changes you need

Here’s a quick overview of access levels. 

Partial access

• Basic: This is the default level when new members are added. In this level, users can view only those tasks and assets that have been assigned to them.
• Apps & integrations: In this level, users can modify application files, generate access tokens, oversee events, and configure the Conversions API.

Full control 

• Everything: In this level, users can manage tools, change settings, modify permissions, and handle business assets. Additionally, they can also delete the Business Account.

You can also change business asset permissions. Under Assigned Assets, select Manage and make the changes. 

Connecting Instagram in Meta Business Suite 

Before you begin, make sure you have an Instagram account for your business. To connect on the Desktop, log into Meta Business Suite and go to Settings

• Click on Business assets
• Then go to Add assets and select your Instagram account
• Review and agree to the terms for connecting the Instagram account, and then click on Claim Instagram account
• Enter your Instagram username and password, click on Log in
• If the two-factor authentication is turned on, you may be required to enter your security code
• Click on Confirm and your account would be connected successfully

Once connected, you can manage both Instagram and Facebook from a single platform. 

6 useful features of Facebook Creator Studio

Let us look at Creator Studio’s core features and where each one lives in Meta Business Suite today. Whether you are an individual creator or a large business, these tools can help you ace your marketing strategy.

Content library

Under the Content tab in Meta Business Suite, you can access draft, scheduled, and published posts including videos, Stories, Reels, Live videos, etc. This feature allows you to create, schedule and publish posts, carry out A/B testing, manage playlists, photos, and series, do crossposting, and view clips, mentions, or tags. 

You can also access insights using View Insights to view the performance of individual posts.  You can edit, delete, or boost posts using the three dot icon. 

Insights

The Insights tab in Meta Business Suite offers an overview of various metrics about Facebook content, pages, and earnings. Under Insights, you can choose any of the four categories including Overview, Results, Audience, Messaging, and Benchmarking to get in-depth actionable Facebook analytics and recommendations. 

Some of the important metrics include the following. 

• Page-level
• Video-level
• Stories-level
• Instant articles-level
• Reels-level

And if you’d rather skip dashboards entirely: with the Sociality.io MCP, you can pull your Facebook data by simply chatting with AI — ask ChatGPT or Claude something like “how did my Facebook posts perform last month?” and your numbers appear right in the conversation. No tabs, no exports.

Inbox 

The Inbox tab in Meta Business Suite enables users to manage their Facebook Page, Instagram inbox, and comments on Facebook and Instagram posts. Using this feature, you can reply to messages directly and filter them, find specific messages and comments, filter conversations, respond to comments, and much more. 

Planner

This feature helps you plan your marketing calendar—you can create, schedule, and manage your content across Instagram and Facebook. 

The calendar shows posts for both Instagram and Facebook, allowing you to tailor your marketing strategies for each platform separately. With the Planner tool, you can easily organize posts by type, such as posts, Stories, Reels, and ads. Moreover, you can view it in detail and see key metrics like interactions and reach. 

Ads

This feature allows users to create, manage and track the performance of the ads across Facebook and Instagram platforms in a single place. You can get a brief overview of the campaign’s performance including reach and engagement.

 All Ads tab provides deeper-level insights including ad spend, reach, and  overall progress. Additionally, you can view campaign results and boost any campaign based on its performance. 

Monetization

This feature supports the monetization efforts of the users for both Instagram and Facebook content. It provides you an overview of the current monetization products, gives access to insights, allows you to manage tasks, and enables onboarding of new products. 

It also gives tools to enhance your monetization efforts such as in-stream ads, subscriptions, in-stream ads for live, and Stars.  

Final Words

As of 2026 the picture is split: Meta Business Suite still combines everything the old Creator Studio did, publishing, monetizing, tracking performance, and engaging with followers — while the new AI Creator Studio adds a creator-focused assistant layer. For the cross-platform view neither one gives you, though, you’ll want a dedicated tool like Sociality.io.

And here’s something neither Creator Studio nor Business Suite ever offered: with the Sociality.io MCP, your reporting can now live wherever you already work. Instead of logging into yet another platform at the end of the month, your team can bring Facebook performance straight into an AI conversation — and spend the saved time acting on the numbers rather than hunting for them.