Facebook Creator Studio in 2026: Back as an AI app (and where the old tools went)

Looking for Facebook Creator Studio? Here’s the 2026 status in one line: the original was retired in 2023 and its tools folded into Meta Business Suite, and in June 2026 Meta brought the name back for a standalone, AI-powered companion app.

So the honest answer is two answers: your day-to-day publishing, inbox and analytics live in Business Suite, while the new Creator Studio is a phone app that coaches you and drafts replies to your comments.

If you landed here trying to log in: for scheduling, inbox and analytics, head to business.facebook.com and sign in with the same account. If you’re after the new AI Creator Studio, download it on your phone, because it doesn’t run on a computer.

Key takeaways

• Meta reintroduced Creator Studio on 24 June 2026 as an AI-powered companion app for Facebook creators, separate from the old dashboard.
• The app is on iPhone and Android, for people aged 18 or older in the US, Canada or India with a Page or professional mode.
• Most of the old Creator Studio tools still live in Meta Business Suite: content, insights, inbox, monetization, ads and Page access.
• On Facebook itself, the professional dashboard is now a Creator Dashboard or Business Dashboard, with 90 days of insights and an AI assistant.
• In-stream ads, Ads on Reels and the Performance bonus ended on 31 August 2025, and eligible creators are invited to Facebook content monetization instead.

So let’s walk through what Creator Studio was, what the new app does, where each of the old features ended up in Meta Business Suite, and how to use them today.

What is Facebook Creator Studio?

Creator Studio was a dashboard for content creators and brands to manage their presence on Facebook and Instagram: one place for creating, posting, tracking performance and monetizing content across all your Facebook Pages and Instagram accounts.

Most of those classic tools now live in Meta Business Suite (which also has a mobile app), and a few have moved into Facebook itself. The Creator Studio name now belongs to a separate AI app for Facebook creators.

Is there a difference between Facebook and Instagram Creator Studio?

For the old tools, the short answer is no. Earlier, Facebook and Instagram Creator Studio operated as two distinct dashboards, each offering unique features, and Meta then consolidated them into Meta Business Suite, where you manage both accounts side by side. The new 2026 Creator Studio app is a different story: Meta built it for Facebook creators and doesn’t list any Instagram features for it.

What is the new Facebook Creator Studio app?

The new Creator Studio is an AI-powered companion app for Facebook creators. Meta announced it on 24 June 2026, and its Help Centre page describes four screens: Home, Analytics, Community and Content. A creator assistant maps out your daily priorities and gives personalized tips to grow, comment curation picks out the comments worth answering, and the app suggests replies that are never sent without your approval. You can also create and post Facebook content from the Home and Content screens.

To use it, you need a phone, you need to be 18 or older and live in the US, Canada or India, and you need a Facebook Page or a profile with professional mode turned on. It’s free on the App Store (iPhone only) and also listed on Google Play. Everywhere else, Meta’s install page offers a waitlist.

Creator Studio app vs Meta Business Suite vs Creator Dashboard

Meta now has three places a Facebook creator might work, and they overlap:

The creator assistant also shows up inside Creator Dashboard, and Business Dashboard has a Page assistant. If you want one rule of thumb, use the app for daily coaching and replies on your phone, Business Suite for planning and publishing at a desk, and the dashboard for a quick check without leaving Facebook.

Where is Creator Studio on Facebook?

The classic Creator Studio dashboard can no longer be accessed. Its tools live in Meta Business Suite, on desktop and mobile, and the 2026 Creator Studio is a separate phone app. To reach your tools in Business Suite:

To access the platform from the desktop, make sure you are logged into your Facebook account. Since the tool is designed for businesses and content creators, you will need to have a Facebook page, or you can log in with an Instagram business or creator account instead.

If you are managing multiple pages, then switching between them is also hassle-free. All you need to do is click on the dropdown menu to see the list of pages. Select the page you wish to access, and you can view the content and analysis easily.

On Facebook itself, the old professional dashboard is now called Creator Dashboard or Business Dashboard. On a computer you’ll find it in the left menu of your Feed, and in the Facebook app it sits under Menu.

How to use Facebook Creator Studio?

To get started, here’s what you can do.

Managing permissions

You can also manage access and give permissions to the selected people to ensure security and avoid any unwanted breaches. To manage access in Meta Business Suite:

• Go to Settings for your business portfolio
• Click People in the left menu
• Choose the name of the person whose access you would want to change
• Under Business portfolio access, select Manage
• Make the changes you need and click Save

Here’s a quick overview of access levels.

Partial access

• Basic: This is the default level when new members are added. In this level, users can view only those tasks and assets that have been assigned to them.
• Apps and integrations: In this level, users can edit apps, generate access tokens, monitor events and set up the Conversions API.

Full access

• Full access (formerly full control): In this level, users can manage tools, change settings, modify permissions, and handle business assets. They can also delete the business portfolio.

You can also change someone’s access to a single Page or Instagram account: click Manage next to that asset on the same screen and make the changes.

Connecting Instagram in Meta Business Suite

Before you begin, make sure you have an Instagram professional account for your business and full access to the business portfolio. To connect on the desktop, log into Meta Business Suite and go to Settings:

• Click Instagram accounts under Accounts in the left menu
• Click Add, review the information and click Add Instagram account
• Enter your Instagram username and password, then click Log in
• If two-factor authentication is turned on, you may be required to enter your security code
• Click Confirm and your account will be connected

Once connected, you can manage both Instagram and Facebook from a single platform.

6 useful features of Facebook Creator Studio

Let’s look at Creator Studio’s core features and where each one lives in Meta Business Suite today. They work the same way for a solo creator as for a brand running a dozen Pages.

Content library

Under the Content tab in Meta Business Suite, you can access draft, scheduled, and published posts including videos, Stories, Reels, Live videos, etc. This feature allows you to create, schedule and publish posts, carry out A/B testing, manage playlists, photos, and series, do crossposting, and view clips, mentions, or tags.

You can also access insights using View Insights to view the performance of individual posts. You can edit, delete, or boost posts using the three dot icon.

Insights

The Insights tab in Meta Business Suite offers an overview of various metrics about Facebook content, pages, and earnings, with Facebook and Instagram numbers side by side. Under Insights, you can choose sections such as Overview, Results, Audience, Benchmarking, Content and Messaging, plus video and earnings reports where your Page qualifies, to get in-depth actionable Facebook analytics and recommendations.

Some of the important metrics include the following.

• Page-level
• Video-level
• Stories-level
• Reels-level

And if you’d rather skip dashboards entirely: with the Sociality.io MCP server, you can pull your Facebook data by simply chatting with AI. Ask ChatGPT or Claude something like “how did my Facebook posts perform last month?” and your numbers appear right in the conversation. No tabs, no exports.

Inbox

The Inbox tab in Meta Business Suite enables users to manage their Facebook Page, Instagram inbox, and comments on Facebook and Instagram posts. Using this feature, you can reply to messages directly and filter them, find specific messages and comments, filter conversations, respond to comments, and much more.

Planner

This feature helps you plan your marketing calendar: you can create, schedule, and manage your content across Instagram and Facebook.

The calendar shows posts for both Instagram and Facebook, allowing you to tailor your marketing strategies for each platform separately. With the Planner tool, you can easily organize posts by type, such as posts, Stories, Reels, and ads. Click any post to see it in detail, with key metrics like interactions and reach.

Ads

This feature allows users to create, manage and track the performance of ads across Facebook and Instagram in a single place. You can get a brief overview of the campaign’s performance including reach and engagement.

The All ads view lists each ad with its reach, results and amount spent. You can view the results of any campaign and boost it again based on its performance.

Monetization

This feature supports your monetization efforts on Facebook. The monetization overview shows the status of your current monetization products, flags any violations of Meta’s monetization rules, lets you manage tasks, and lists new products you can onboard.

The tools on offer have changed since this screenshot was taken. Meta ended in-stream ads, Ads on Reels and the Performance bonus on 31 August 2025 and invites eligible creators to Facebook content monetization instead, an invitation-only program that pays for eligible public videos, reels, photos and text posts. Subscriptions, Stars and branded content are still separate ways to earn.

Final Words

As of 2026 the picture is split three ways. Meta Business Suite still handles most of what the old Creator Studio did (publishing, monetizing, tracking performance and engaging with followers), Creator or Business Dashboard covers quick checks inside Facebook, and the new Creator Studio app adds an AI coach and reply assistant on your phone. None of them gives you one view across every network and your competitors, which is where Sociality.io comes in, and Sociality MCP brings the same Facebook numbers into ChatGPT, Claude or Gemini.

Creator Studio FAQs