A collection of 11 articles Rebecca MacFarlane
Ten strategies on how to manage, scale, and sell on Instagram

Ten strategies on how to manage, scale, and sell on Instagram

In our incredibly digital world, e-commerce businesses are thriving. With internet access becoming more widely accessible around the world, the number of digital buyers has been steadily on the rise….

How to get followers on Twitter? The ultimate guide for social media marketers

How to get followers on Twitter? The ultimate guide for social media marketers

In the age of social media marketing, followers are a valuable form of digital currency for businesses. A high follower count not only increases your brand’s reach but also strengthens…

A starter guide to TikTok Stories

A starter guide to TikTok Stories

For nearly a decade, we’ve seen the incredible expansion of social media stories across various platforms. It all started in October 2013 when Snapchat launched its stories feature, the first…

Twitter Analytics: 5 ways to deliver better insights for quality decisions

Twitter Analytics: 5 ways to deliver better insights for quality decisions

As of April 2022, Twitter boasts an estimated 229 million daily users – an impressive 14-million increase from the number of daily users in its previous quarter. What does that…

How to edit TikTok videos? 4 creative tips and 5 editing tool suggestions

How to edit TikTok videos? 4 creative tips and 5 editing tool suggestions

If you’ve recently decided to harness the power of TikTok for your business, it’s vital to learn how to create quality content. The higher the quality of your content, the…

Instagram analytics 101: Everything you need to know (+ the top 5 metrics to track)

Instagram analytics 101: Everything you need to know (+ the top 5 metrics to track)

Instagram is a key component of any business’s social media strategy, regardless of its industry or size. While using Instagram is vital, knowing how to use it is even more…

How to get more followers on TikTok? Here are 10 tactics

How to get more followers on TikTok? Here are 10 tactics

As of 2022, TikTok is now one of the most widely used social media platforms on the planet (with over 1 billion monthly active users). As a result, there is…

TikTok search guide: All you need to know about the TikTok search menu

TikTok search guide: All you need to know about the TikTok search menu

The evolution of TikTok has been one of the most fascinating of any social media platform in the 21st century. While the app initially gained notoriety for its fun-loving dance…

How to use TikTok Ads Manager and run a successful promotion strategy outline

How to use TikTok Ads Manager and run a successful promotion strategy outline

TikTok has become one of the most powerful social media platforms in 2022. A key reason for the platform’s success is that it’s tapping directly into one of the most…