A collection of 18 articles Rebecca MacFarlane
How to delete an Instagram account 

How to delete an Instagram account 

Instagram is one of the most prolific social media platforms we know today, and, as a result, many businesses have flocked to it to reach customers. However, social media marketing…

Explained: How to calculate and boost Instagram engagement rate

Explained: How to calculate and boost Instagram engagement rate

In the world of social media marketing, there are several social media metrics that are important to track, from reach to impressions to conversion rate. Without question, one of the…

How long can a Reel be on Instagram? The optimum IG Reels length for engagement

How long can a Reel be on Instagram? The optimum IG Reels length for engagement

Posting on Instagram is an integral component of any social media marketing strategy. What started as a simple photo-sharing app in 2010 has skyrocketed to one of the most powerful…

TikTok Shop setup: Sell your products across the TikTok ecosystem

TikTok Shop setup: Sell your products across the TikTok ecosystem

With more than 1 billion monthly active users who spend an average of 95 minutes per day on the app, TikTok has cemented its position as one of the most…

Get started: Emoji keyboard shortcuts for Mac and Windows

Get started: Emoji keyboard shortcuts for Mac and Windows

As a social media manager, it’s not unusual to sometimes feel like your messaging is …missing something. Maybe it’s a dash of color, a pop of personality, or a funny…

7 Essential social media tools to help you work faster and save time

7 Essential social media tools to help you work faster and save time

As a social media manager, you’ve got a lot on your plate. From increasing your follower count to spiking engagement, there’s a range of responsibilities that fall on your shoulders,…

Your average Twitter engagement rate: Everything you need to know

Your average Twitter engagement rate: Everything you need to know

As a social media marketer, you know better than anyone that one of the most important social media metrics is engagement rate. Your social media engagement rate can tell you…

Ten strategies on how to manage, scale, and sell on Instagram

Ten strategies on how to manage, scale, and sell on Instagram

In our incredibly digital world, e-commerce businesses are thriving. With internet access becoming more widely accessible around the world, the number of digital buyers has been steadily on the rise….

How to get followers on Twitter? The ultimate guide for social media marketers

How to get followers on Twitter? The ultimate guide for social media marketers

In the age of social media marketing, followers are a valuable form of digital currency for businesses. A high follower count not only increases your brand’s reach but also strengthens…