A collection of 29 articles Rebecca MacFarlane
How to go viral on TikTok in 2024: 8 effective ways

How to go viral on TikTok in 2024: 8 effective ways

In the years since its launch, TikTok has emerged as a powerhouse platform that has forever changed the social media landscape – particularly when it comes to going viral. Although...
How to write a powerful executive summary? Examples, templates, and checklists

How to write a powerful executive summary? Examples, templates, and checklists

In the fast-paced world of business – where information overload is the norm – there is power in simplicity and succinctness. Whether you’re a small business owner or the CEO...
How to get more followers on TikTok? Here are 16 tactics

How to get more followers on TikTok? Here are 16 tactics

As of 2022, TikTok is now one of the most widely used social media platforms on the planet (with over 1 billion monthly active users). As a result, there is...
Instagram Notes 101: New era of sharing on Instagram is explained (50+ Instagram Notes ideas)

Instagram Notes 101: New era of sharing on Instagram is explained (50+ Instagram Notes ideas)

It’s no secret that Instagram is a visual playground, with images and videos reigning above all else on the platform. But what if there was a way for social media...
How to use Instagram Stories to skyrocket your engagement in 2024

How to use Instagram Stories to skyrocket your engagement in 2024

If your brand is looking to boost its social engagement, Instagram is the answer. With over 2 billion – yes, billion with a B – monthly active users, Instagram is...
240+ Instagram captions for every occasion: Find the perfect words for your posts

240+ Instagram captions for every occasion: Find the perfect words for your posts

They say that a picture is worth a thousand words – but on Instagram, the words you use are just as important as the visuals. The power of a good...
Meta Pixel (Formerly Facebook Pixel): The ultimate guide for marketers 

Meta Pixel (Formerly Facebook Pixel): The ultimate guide for marketers 

Anyone who’s on social media knows that Meta is and has long been one of the biggest powerhouses in the industry. As a result, it should come as no surprise...
How to create a successful communication strategy in 2024?

How to create a successful communication strategy in 2024?

Communication is at the core of everything we do. Whether it’s talking to a close friend, writing an email to a colleague, or replying to a direct message from a...
How to add a link to an Instagram Story in 2024

How to add a link to an Instagram Story in 2024

In the realm of social media marketing, Instagram is one of the most important tools at your disposal. Want to show your products to your customers? A visual-rich platform like...