A collection of 27 articles Rebecca MacFarlane
Instagram Notes 101: New era of sharing on Instagram is explained (50+ Instagram Notes ideas)

Instagram Notes 101: New era of sharing on Instagram is explained (50+ Instagram Notes ideas)

It’s no secret that Instagram is a visual playground, with images and videos reigning above all else on the platform. But what if there was a way for social media…

How to use Instagram Stories to skyrocket your engagement in 2023

How to use Instagram Stories to skyrocket your engagement in 2023

If your brand is looking to boost its social engagement, Instagram is the answer. With over 2 billion – yes, billion with a B – monthly active users, Instagram is…

240+ Instagram captions for every occasion: Find the perfect words for your posts

240+ Instagram captions for every occasion: Find the perfect words for your posts

They say that a picture is worth a thousand words – but on Instagram, the words you use are just as important as the visuals. The power of a good…

Meta Pixel (Formerly Facebook Pixel): The ultimate guide for marketers 

Meta Pixel (Formerly Facebook Pixel): The ultimate guide for marketers 

Anyone who’s on social media knows that Meta is and has long been one of the biggest powerhouses in the industry. As a result, it should come as no surprise…

How to create a successful communication strategy in 2023?

How to create a successful communication strategy in 2023?

Communication is at the core of everything we do. Whether it’s talking to a close friend, writing an email to a colleague, or replying to a direct message from a…

How to add a link to an Instagram Story in 2023

How to add a link to an Instagram Story in 2023

In the realm of social media marketing, Instagram is one of the most important tools at your disposal. Want to show your products to your customers? A visual-rich platform like…

GIFs explained: How to make a GIF for 5 different formats and more

GIFs explained: How to make a GIF for 5 different formats and more

Simple yet effective GIFs are a creative and eye-catching way of promoting your brand on social media. Although they are now seen as a key part of Internet culture, GIFs…

2023 Instagram algorithm explained: Ways to hack the algorithm

2023 Instagram algorithm explained: Ways to hack the algorithm

Hoping to get more eyes on your Instagram content this year? The key to your success lies in understanding one very important element of the app: its algorithm. Powerful and…

Photo dump meaning: Inside the trend dominating Instagram

Photo dump meaning: Inside the trend dominating Instagram

Anyone who has been on social media in 2023 has likely seen one trend popping up on their feeds time and time again: the photo dump. Photo dumps have risen…