Facebook remains the biggest social network on almost every metric you might be judging. That is in spite of its well-documented struggles and name change. With over 2.91 billion monthly…
Social media might be a place to build relationships with your audience. But if you’re left in the dark about what’s going on with them, how do you expect to…
You have six social media accounts on three different platforms to manage. How do you get organized with when and which posts to publish? That’s a problem that we have…
With over 700 million professionals on its platform, LinkedIn is the biggest social network for professionals. And as a marketer, it can also be the gold mine of prospects you…
Twitter is one of the best platforms to grow your brand online. With 206 million monetizable daily active users, the platform makes it easy for brands to interact with their…
Surely, you know that devising an effective social media strategy requires access to actionable data, right? And that this also applies to Instagram? But when you get the reins to…
There was a time when the number of Instagram followers you had was the most important metric when it comes to assessing your Instagram strategy. But not anymore. Ever since…
Managing multiple Instagram accounts for your brand can seem like a hellish task. From trying to figure out how to manage the tons of messages you receive daily to deciding…
A good social media strategy starts with proper planning. There is a quote credited to Abraham Lincoln. “If I had an hour to chop down a tree, I would spend…