How to Align Your Twitter Bio with Your Branding (+Examples)

How to Align Your Twitter Bio with Your Branding (+Examples)

Twitter is one of the best platforms to grow your brand online. With 206 million monetizable daily active users, the platform makes it easy for brands to interact with their target audience online.

Are you looking to boost your presence on Twitter? Before you dive into competitor analysis and spend money on ads, you should first take a look at your bio.

Your Twitter bio should align with your branding strategy and is one of the ways to communicate brand identity. It shapes the perception your audience has of you. It explains what your brand does and can help them decide whether to follow you or not.

You want your Twitter bio to hook your audience, right? Then this post is for you. If you read till the end, you’ll get 7 tips to create a Twitter bio that aligns with your audience. As well as, Twitter bio examples that could serve as inspiration for your brand. 

Why should you take your Twitter bio seriously?

Here are a couple of reasons why you should put more thought into your Twitter bio.

  • It gives your more visibility
  • It gives you credibility
  • It gives you a chance to stand out from the crowd

It gives you more visibility

Your Twitter bio is indexed by search engines such as Google and Bing. You can take full advantage of this by adding relevant and searchable keywords into your bio to improve the brand’s visibility.

When I searched for Zappos in Google, the company’s Twitter account was listed only behind its website. It came above Wikipedia, Instagram, and Facebook.

Twitter account of Zappos

It gives you credibility

Your Twitter bio is the face of your brand. It’s one of the many channels your customers could come in contact with you.

But Twitter has a fake user problem. That much is clear from the number of fake users it has had to sweep out in the last few years. To give your brand visibility, you want to pay attention to your bio details. We’ll be looking at some of the steps you could take to create the perfect Twitter bio later in the article.

It gives you a chance to stand out from the crowd

When you read through different Twitter profiles, you begin to wonder if there are Twitter bio templates… And mostly, this is due to the 160-character limit on the bio. Before you can fully explain what your brand is really about, you’ve used up the limit.

But everyone on Twitter faces this problem and this gives you a chance to stand out. Creative bios will hook readers and convince them to keep checking their content. Like Popchips Twitter bio does.

Popchips Twitter bio

7 tips on writing a killer Twitter bio that aligns with your audience

Below, you’ll find the right steps you should take to craft a Twitter bio for your brand. They are:

  • Make what you do clear
  • Show your expertise
  • Keep your audience in mind
  • Optimize for SEO
  • Make use of hashtags
  • Link to other Twitter handles
  • Don’t forget your CTA

1. Make what you convey a clear message

Your Twitter bio can be likened to your “About Us” page. If it doesn’t talk about what you do, then it doesn’t serve its purpose.

Consider the important points in your business. What is your product or service? What’s your value proposition?

Align Twitter Bio - imFORZA example

imFORZA explicitly tells it’s audience the value it provides. It’s straight to the point.

Remember, you have just 160 characters to introduce yourself to your audience. So, every letter counts.

2. Show your expertise

Even if you’re not comfortable with the idea of self-promotion, your Twitter bio is a space where people should learn about the value you provide.

You did it. So, the whole world should know about it, right?

Adding your accomplishments to your Twitter bio is a way to show your expertise and increase your brand’s credibility on Twitter. It tells your audience that they can trust you because you’ve already experienced what you’re trying to tell them.

For example, Tribute Media isn’t shy about letting everyone know that it’s a Hubspot partner. And that it has expertise in Inbound Marketing, SEO, Email Marketing, and so on.

Align Twitter Bio - Tribute Media

3. Keep your audience in mind

There is no way to keep your Twitter bio on brand if you do not frame it with your target audience in mind. A brand’s Twitter bio targeted at middle-aged men will be different from that whose audience is young adults.

Of course, for this to happen, you need to understand who your target audience is; their preferences, their dislikes, their desired outcomes. And then tailor your messaging to attract them to your content.

Redbull does this well. Even though its bio is just a slogan, those words are going to be recognized by any Red Bull fan across the world.

Red Bull bio

4. Optimize for SEO

Adding relevant keywords to your Twitter bio can improve your visibility on the platform. Include keywords that your target audience is most likely to search for and they’ll find you more often.

Interior Design Vıp bio

I also mentioned earlier that your Twitter bio gets indexed by search engines like Google and Bing. Adding SEO-optimized keywords to your Twitter bio can help you expand your reach outside the Twitter platform and across search engines.

5. Make use of hashtags

Hashtags are a powerful visibility tool in most social media platforms so it is no surprise that they can also prove crucial in your Twitter bio.

They can be used to connect your profile to different areas of your brand. For example, if your brand does graphic designs, there is a good chance that your profile will be shown any time someone searches for #graphicdesign on Twitter.

Despite the fact that hashtags can give your Twitter account more visibility, you should use them moderately as you don’t want to come across as spammy. You can decide to use it to promote a campaign as Adidas does.

Adidas Twitter Bio example

6. Link to other Twitter handles

If you have multiple Twitter accounts, it’s a good idea to link to these accounts in your Twitter bio.

Not only will you be telling your audience where they can get valuable information about your brand, you’ll also help those accounts gain traction. Just like Hotjar did here. The brand linked to an account that kept people abreast of technical issues regarding the product.

Hotjar Bio

7. Don’t forget your CTA

So, your audience came across your Twitter account. What do they do next? Should they download your app? Or should they visit your website? Or do you want them to follow another one of your Twitter handles?

Whatever it is that you’d like them to do, let them know.

Crazy Egg Twitter Bio

Great Twitter bio ideas you can use for your profile

Do you need inspiration for your Twitter bio? Let’s see some Twitter bio examples that you can use for your profile.

Funny Twitter bio

Humor is a great way to show off the personal side of your brand. It’s a good way to make your brand seem much more relatable to your audience.

Humor is a popular route most brands take when creating a Twitter bio as you’ll see from the following examples.

Funny Twitter bio ideas

Promotional Twitter bio

Brands also use their Twitter bio to sell their offerings and promote their campaigns.

Twitter Bio ideas

Influencer Twitter bios

What if you’re an influencer? Your Twitter bio will look different from that of a tech company.

Let’s see what examples of this might look like.

Fashion

  • I’m the beauty and I’m the beast
  • My beauty starts in my heart, not in your mirror
  • Living that “cute face, chubby waist” life
  • Beauty attracts the eye but personality capture the heart

Travel

  • The world is our most favorite destination
  • As a traveller, we can magnify the emotions of a person
  • Our greatest pleasure is to explore new lands
  • Travelling memories is the wealth which no one can steal from us
  • Each day offer a chance to know about a new place
Influencer bios

Fitness

  • Taking small steps in being myself everyday
  • Today is another chance to become stronger
  • If you have time for Facebook, you have time for exercise
  • Respect your body. It’s the only one you get
  • I’m in a good place right now. Not emotionally, I’m just at the gym.

Conclusion

Your Twitter bio is one of the first places to look at when optimizing your Twitter profile. It’s one of the first things your audience sees when they land on your profile. So to make a good first impression, your bio has to be perfect.

The tips I have outlined above will help you achieve that.

What happens after you optimize your bio and your audience sees a reason to check out your content? How do you ensure that you keep publishing engaging content, interacting with your audience, and analyzing what your competitors are doing?

Your social media strategy doesn’t stop at optimizing your bio. It’s a continuous process. 

And for that, you need a social media management platform like Sociality.io. With our engage, publish, and competitor analysis module, you’ll have access to all the insights you need on your Twitter account and your competitors to make better business decisions.

All content in one calendar.

Preparing content plans, tracking approval and revision processes, scheduling approved content on social platforms are now very easy.

Sign up for a free trial here, no credit card is required.

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