A collection of 26 articles Adedoyin Jesutofunmi
Micro-Influencer marketing 101: When smaller is better

Micro-Influencer marketing 101: When smaller is better

It is no surprise that influencer marketing packs a punch. Only about a decade ago, celebrities and a few bloggers were considered influencers in the marketing landscape. However, now social…

What is BeReal, and what is the point of this new social media?

What is BeReal, and what is the point of this new social media?

Social media has long been criticized for producing a digital world which feels like a faux. But, amid the clatter of picture-perfect profiles and continuous streams of shallow information, a…

5 Sprout Social alternatives (Includes affordable options)

5 Sprout Social alternatives (Includes affordable options)

Much of the existing information online about Sprout Social alternatives provides a list of every SaaS platform on the market with a few sentences about each but doesn’t go into…

2023 Facebook cover photo size guide (+ 5 best practices)

2023 Facebook cover photo size guide (+ 5 best practices)

In the world of social media, first impressions are everything. With millions of users scrolling through their Facebook newsfeeds every day, it’s important to make sure that your profile stands…

Instagram Shop 101: Best practices to master your brand

Instagram Shop 101: Best practices to master your brand

When it comes to online shopping, having a great product is not all you need to sell. Asking a potential customer to go through many web pages and fill in…

Content moderation in the age of social media: Challenges, best practices and more

Content moderation in the age of social media: Challenges, best practices and more

Social media is constantly evolving. Words and images that seem harmless today can be interpreted differently later. This places a responsibility on brands to constantly evolve their content moderation strategies…

Instagram trending Reels songs for marketers to try in 2023

Instagram trending Reels songs for marketers to try in 2023

Here is a scenario many social media marketers are familiar with:  You are scrolling through your Instagram Reels analytics report, and you notice a few Reels that make you feel…

How to increase Instagram engagement rate without going nuts

How to increase Instagram engagement rate without going nuts

Your boss has just informed you that you need to get the engagement numbers of your company’s social media page up. Not just that, there is a timeframe attached to…

Want to buy YouTube subscribers? Here is what can go wrong

Want to buy YouTube subscribers? Here is what can go wrong

We get it!  It’s frustrating to put so much effort into shooting and editing videos only to end up with scanty views and subscribers. Even worse, if you’ve spent time…