Looking to increase your TikTok views? You’re not alone.
In today’s social media landscape, a strong presence on platforms like TikTok can make a significant difference for your personal brand or business. However, it can be challenging to stand out among the multitude of creators and content. That’s why we’ve compiled a comprehensive guide to help you boost your TikTok views and strengthen your presence on the app.
Keep reading to find out more!
What is a “view” on TikTok?
TikTok’s view count system is straightforward; the very second a video starts counting, it is considered a view. If the same user watches your video multiple times, each replay counts as a view. But just before you try to watch your video multiple times, know that watching your video does not count as a view on TikTok.
The barrier for entry is low, but you still have some work to do to get those view counts you desire because you are competing with millions of other TikToks on the FYP(For You Page).
How many views is viral on TikTok?
A viral video on TikTok is typically defined by the number of views it receives. While the exact threshold for a video to be considered viral can vary, videos with hundreds of thousands or millions of views are often considered viral.
However, it’s important to note that the concept of viral can also depend on other factors, such as TikTok’s algorithm, trending content, and the overall engagement and shares the video receives. Ultimately, the popularity and virality of a video are subjective and can vary from user to user.
Why am I not getting TikTok views?
- Low visibility: Your videos may not be appearing on the For You page or your followers’ feeds. This could be due to low engagement, limited use of trending hashtags, or inconsistent posting.
- Content quality: If your videos are not visually appealing, entertaining, or unique, users may not be inclined to watch them. Ensure that your content is high-quality and engaging, and consider experimenting with different TikTok video editing techniques to make your videos stand out.
- Lack of promotion: Not actively promoting your TikTok content on other social media platforms or through collaborations with other creators may be why your videos are not reaching a wider audience. Consider sharing your TikTok videos on platforms like Instagram, Twitter, or YouTube to increase your visibility.
- Inconsistent posting: Maintaining momentum and keeping your followers engaged can be difficult if you’re not posting regularly. Establish a consistent posting schedule to stay relevant and increase your chances of getting more views.
- Shadowbanning: In rare cases, TikTok may shadowban certain accounts, which restricts the visibility of their content. If you suspect you’re being shadowbanned, contact TikTok’s support team for assistance.
Should I buy TikTok views?
One of the aims of writing this article is to discourage you from buying TikTok views, so to answer your question, No, you should not buy TikTok views.
While purchasing views may initially increase the view count on your videos, it does not guarantee genuine engagement or organic growth. Additionally, TikTok’s algorithm is designed to prioritize content with authentic engagement and interaction. Buying views can result in negative consequences, such as a decrease in visibility, potential penalties from TikTok, or even account suspension.
Instead of buying views, save your precious marketing dollars and go through the next section of this article; we will show you how to increase your TikTok views without necessarily spending a dime.
11 ways to get real TikTok views in 2023
Understand The TikTok Algorithm
A. For You Page (FYP)
The For You Page (FYP) is the holy grail of TikTok visibility. It’s where a vast audience can see your content. Here is how TikTok itself explains the FYP page:
“A stream of videos curated to your interests, making it easy to find content and creators you love. This feed is powered by a recommendation system that delivers content to each user that is likely to be of interest to that particular user”.
TikTok’s algorithm curates content for users based on their interactions and preferences. Focus on creating engaging, trend-aligned content to increase your chances of landing on the FYP. This could include participating in popular challenges, using trending songs, or addressing current events.
B. Engagement metrics
Engagement metrics such as likes, comments, shares and follows are key indicators of how successful your content is with your audience. Boost engagement by asking questions, prompting discussions or running contests. Respond swiftly to comments to build a stronger sense of community. This will increase the chance of your content getting featured on the FYP.
If you would love to know more about how the algorithm works, here’s a detailed article on how the TikTok algorithm works and how to get on the FYP page.
Use TikTok hashtags in your videos
Hashtags are the lifeblood of content discoverability on TikTok. They act as signposts, guiding viewers to content that aligns with their interests. Using relevant and trending hashtags can significantly amplify your video’s visibility, but be careful not to overwhelm your caption with too many.
Let’s briefly delve into the art of hashtag usage and how it can lead to increased views:
Choosing relevant and trending hashtags
Incorporate hashtags directly related to your video’s theme or subject. You should also watch trending hashtags within your niche or industry. By aligning your content with popular trends, you increase the likelihood of being discovered by a broader audience.
To find these hashtags on TikTok, open the search bar on TikTok and type in the keywords you are searching for. It brings out a list of top-ranking videos with that keyword or in that niche.
Scroll sideways and tap on the “Hashtags” tags. Now, you can see a list of trending hashtags with those keywords and their number of views. For example, in the image above, I typed in “foodtok” in the search bar, scrolled to the hashtag tab, and it brought out a list of trending hashtags in the food TikTok niche.
Balancing Popular and Niche-Specific Hashtags:
Mixing popular and niche hashtags can help you reach a larger audience. Popular hashtags may have broad reach, but they’re often very competitive. Niche ones are better for targeting a specific audience. Combining the two optimizes your content to be accessible to many TikTok users.
Avoiding Overuse and Irrelevant Hashtags:
When using hashtags, restraining yourself is important. Too many can make it look spammy and reduce how well your video is seen. Pick a few that best match what the video is about, plus avoid using irrelevant or deceptive ones – this creates a gap between what people think they’ll see and what’s there.
Creating Branded Hashtags
Creating a unique branded hashtag can foster a sense of community and engagement for businesses. It is a digital signature, allowing viewers to easily identify and connect with your content. Encourage your audience to use the branded hashtag when engaging with your content or creating their own related videos. This not only boosts brand visibility but also strengthens your online presence.
Disney Plus, a popular streaming app, launched a challenge with the hashtag #DisneyPlusVoices. The challenge allows TikTok users to use the voices of their favourite Disney characters in their posts, and the hashtag currently has about 20 billion views.
Use trending sound effects
Trending sounds are audio clips, songs, or sound bites currently captivating the TikTok community. Including these sounds in your videos allows you to tap into existing trends, making your content more discoverable to a broader audience. Virality on TikTok often hinges on aligning your content with what’s resonating with viewers at any given moment.
To find trending sounds:
- Tap on the “+” icon at the bottom of your screen
- You will see a music icon at the right of your screen. Tap on it to access TikTok’s music library.
- Now, you can see trending sounds in your area. TikTok even helps to categorize these sounds according to their different niche.
Using trending sounds is undoubtedly a valuable strategy, but infusing your unique creativity and style is equally important. Mere replication won’t set you apart in a crowded TikTok landscape. Instead, consider how you can interpret and incorporate the sound to showcase your individuality and captivate your audience.
🎉 Related Article: How to make a sound on TikTok? Uncover the step by step guide
Experiment with duets
Duets offer a unique opportunity for creators to collaborate and engage with one another’s content. It allows you to piggyback on the popularity of existing content. By creating a duet with a trending or viral video, you’re positioning yourself to benefit from the original video’s success. This can increase visibility and views, especially if your duet offers a fresh perspective or unique spin on the content.
A Canadian shoe brand named Vessi used duets to organize a giveaway. They encouraged their audience to do a duet with one of their videos showcasing their Vessi footwear, and they could win a free pair of shoes.
Choose your TikTok caption wisely
Your TikTok caption is the first point of contact between your content and your audience. It’s an opportunity to convey your video’s tone, message, and context. Whether you’re aiming for humour, information, motivation, or relatability, a well-chosen caption immediately sets the stage for viewer engagement.
Here are a few ways you can use your caption to increase TikTok views:
- Intriguing curiosity: A carefully crafted caption can pique curiosity, compelling viewers to watch your video to find out more. Intriguing captions offer a tantalizing glimpse into what the video entails without giving away all the details. This curiosity can drive viewership and entice users to click, watch, and engage.
- Leveraging keywords: Smartly integrating relevant keywords into your captions can significantly enhance discoverability during search. TikTok’s algorithm uses these elements to connect your content with users searching for specific topics or trends. Conduct keyword research to find the likely words your audience uses to search and include them in your caption naturally.
- Engaging call-to-actions: A compelling caption can include a call-to-action (CTA) that encourages viewers to interact with your content. Whether it’s asking a question, prompting a challenge, or inviting comments, CTAs foster engagement and boost the likelihood of your video being shared or duetted.
- Injecting personality and authenticity: Captions give your content a personal touch. Your unique voice, personality, and style can shine through and connect with viewers authentically. Let your captions tell a story, give personal anecdotes, provide behind-the-scenes info, and share your thoughts – it will make your content more relatable and engaging.
- Stimulating Emotions and Reactions: Captions that evoke emotions can quickly engage viewers. From witty one-liners to heartwarming messages and thought-provoking statements, well-crafted captions can spark an immediate response and create a lasting impression.
Post at the right time
When posting on TikTok, timing is key. Consider when your followers are likely most active—lunch breaks, evenings, weekends—and adjust your posting accordingly. Keep track of when your videos get the most love with TikTok’s analytics.
After discovering your audience’s active time, it’s time to be consistent with your posts to keep your followers engaged. At certain times, you can let go of the rigidity and be spontaneous(this can also work, especially if the post relates to a trending issue). Find the perfect balance and watch your views climb!
Using sociality.io, you can plan and schedule your TikToks to go live anytime, even when you are not online. This can come in handy, considering that TikTok is a global app, and your audience can simultaneously be in different time zones.
🎉 Related Article: What is the best time to post on TikTok?
Team up with a TikTok influencer
Collaborating with a TikTok influencer can give your content a turbo boost. These folks have a dedicated following, and when they give your content a shoutout or join forces with you on a video, their audience notices. It’s like having a famous friend introduce you to a new crowd.
Plus, it adds a fresh flavour to your content, attracting their followers while giving yours something exciting and new. It’s a win-win. Remember, finding the right influencer whose style, value and audience align with yours is the secret sauce.
Kroger, an American retail company, partnered with Gen Z influencers to promote their #TransformUrDorm challenge. A video with one of the influencers, Joey Klassen, currently has 104.6k likes and 548 shares.
Set up a TikTok Creator or TikTok Business account
Consider switching to a Creator or Business account. These profiles come with a range of tools and analytics that can be a game-changer. With a Creator account, you get insights into your audience. With a Business account, you get even more detailed analytics, plus the ability to run ads and promote your content. These features can help you fine-tune your content strategy, understand what’s working, and reach the right audience. Making the switch is easy:
Go to your profile>> Settings and privacy>> Account and switch to a business account
🎉 Related Article: How to use TikTok for business? (+TikTok ideas)
Create a TikTok playlist
We all know TikTok wants to keep people on the platform for as long as possible, and this is one new feature they use to do that. This nifty feature lets you showcase your best content in one convenient place, making it easier for viewers to binge-watch your creations. It’s like a highlight reel of your most engaging moments on the platform.
Organizing your videos thematically or by series gives your audience a curated experience, keeping them engaged for longer periods. This also encourages repeat views, as viewers might be more inclined to rewatch their favourite clips from your playlist.
To check if you can use the new creator playlists feature on TikTok, look for the feature under the video tab on your profile. Not all users have access to this feature yet.
Engage with audience
Building a community on TikTok isn’t just about creating content—it’s about fostering meaningful connections. People love knowing they are being heard or seen(especially by their favourite brands or creators. Respond to comments, answer questions, and acknowledge your viewers’ contributions. Show genuine interest in their feedback and opinions.
Engaging with your audience strengthens your relationship with them and signals to the TikTok algorithm that your content is valuable and worthy of promotion.
When viewers see that you’re active and responsive, they’re more likely to return and watch your future videos. Plus, by incorporating their suggestions or addressing their queries in your content, you’re tailoring your videos to cater to their interests, which can lead to higher view counts.
Analyze your performance
Take some time to look at how your TikToks are doing. Check out the stats and see what’s working and what’s not. Look at how many views you’re getting, how many people are engaging with your content, and how your follower count is growing.
Now, here’s the trick – figure out what kind of content your audience loves the most. What gets them excited? Make more of that! Also, take a peek at who’s watching your videos. Knowing your audience helps you tailor your content to them.
Keep trying different things – new formats, catchy hashtags, and captions that grab attention. Check how each one performs and adjust your game plan accordingly.
🎉 Related Article: TikTok analytics for newbies (+Tips and tools suggestions)
Sociality.io: Your go-to TikTok Analytics companion
Looking to dive deep into your TikTok performance? Sociality.io has got your back. This nifty tool offers a comprehensive range of analytics features tailored for TikTok.
Performance Metrics: Sociality.io provides a detailed breakdown of your TikTok account’s performance. From views and likes to shares and comments, get a 360-degree view of how your content resonates with your audience.
Audience insights: Understand your audience better with demographics and engagement data. Know who’s watching your videos and what they’re loving the most.
Competitor analysis: Stay ahead of the game by keeping an eye on your competitors. Compare your performance metrics with others in your niche to identify trends and opportunities.
Content efficiency: Track which type of content is hitting the mark. Discover what formats, captions, and hashtags are driving the most engagement.
Scheduling and publishing: Plan your TikTok content calendar efficiently. Schedule posts at optimal times to reach your audience when they’re most active.
Community management: Engage with your audience effectively. Respond to comments and messages from within the platform.
Custom reporting: Create tailored reports with the metrics that matter most to you. Whether for internal use or to showcase your success to stakeholders, Sociality.io’s reporting feature has you covered.
Frequently Asked Questions
How many views in an hour on TikTok is good?
A “good” number of views per hour on TikTok can vary widely depending on follower count, content quality, and niche factors. But about 500 views in an hour is a good starting point.
What is #fyp on TikTok?
#FYP on TikTok stands for “For You Page.” It’s a feed where TikTok’s algorithm showcases videos to users based on their interests and interactions. Getting featured on the FYP can significantly increase a video’s visibility and potential for viral success. Using #FYP in a video’s caption or description doesn’t necessarily guarantee placement on the For You Page. Still, it’s a common practice among TikTok creators in the hopes of attracting more views.
What is the most liked video on TikTok?
The most liked video on TikTok was a dance video by Bella Poarch featuring the song “M to the B” by Millie B. It had garnered over 62 million likes
What is the most viewed TikTok?
Zach King’s Harry Potter Illusion is the most viewed video on TikTok, with 2.2 billion views.
How to get TikTok famous?
To get TikTok famous, find your niche, create unique and consistent content, engage with your audience, use trending hashtags and sounds, collaborate with other creators, optimize your profile, understand the TikTok algorithm, participate in challenges, post during peak hours, cross-promote on other platforms, and stay authentic