A collection of 17 articles Sirarpi Sahakyan
How to create engaging short videos for social media?

How to create engaging short videos for social media?

In 1996 Bill Gates said a famous quote: “Content is a king,” describing the future of the internet. In 2022 we can paraphrase him with the “Video content is a…

Top 6 social media competitor audit tools that are worth your time

Top 6 social media competitor audit tools that are worth your time

Punching those social media numbers into spreadsheet blocks is a task most social media marketers do not fancy. If crunching numbers isn’t exactly your biggest strength and you think social…

Competitor analysis benchmarking using LinkedIn analytics tools

Competitor analysis benchmarking using LinkedIn analytics tools

LinkedIn is one of the most centralized resources for businesses and their employees on the web. It is a great space to promote your brand, conduct an insightful social media…

How to conduct competitor analysis benchmarking on Twitter (+ Template)

How to conduct competitor analysis benchmarking on Twitter (+ Template)

Twitter excels at helping brands connect with their target audience and stay in the loop about what their customers share regarding their brand. With the vast majority of brands utilizing…

How to run Facebook competitor analysis

How to run Facebook competitor analysis

In the digital era, it is not surprising if all your business competitors promote their products and services on Facebook. The platform is an excellent channel for competitor analysis. Therefore,…

Top 6 free online social media marketing courses in 2020

Top 6 free online social media marketing courses in 2020

We continue presenting useful resources for social media marketing. For this week’s article, we decided to present you top 6 free social media marketing courses to either learn or improve…

Best social media & marketing newsletters to sign up in 2022, plus more

Best social media & marketing newsletters to sign up in 2022, plus more

The marketing landscape is ever-changing. As a result, keeping up with the latest algorithms, trends in social networks, and product innovations can be overwhelming. We know how busy digital marketers…

What is viral marketing and is it still working in 2022?

What is viral marketing and is it still working in 2022?

Millions of people hearing about your brand for free is a dream of every business. Before you rush to your marketing team and demand “One viral content to go, please,”…

How to define and measure social media ROI for your business

How to define and measure social media ROI for your business

Nowadays, social media presence is expected from every business. The vast majority of businesses use digital platforms to make their brand be seen and heard, as well as connect with…