A collection of 18 articles Sirarpi Sahakyan
How to create engaging short videos for social media?

How to create engaging short videos for social media?

In 1996 Bill Gates said a famous quote: “Content is a king,” describing the future of the internet. In 2022 we can paraphrase him with the “Video content is a…

Top 6 social media competitor audit tools that are worth your time

Top 6 social media competitor audit tools that are worth your time

Why spend more time auditing your competitors’ social media accounts when there are so many excellent tools that can do it for you in a couple of seconds? We’ve already…

Competitor analysis benchmarking on LinkedIn

Competitor analysis benchmarking on LinkedIn

LinkedIn is one of the most centralized sources of businesses and their employees on the web. It is a great space to promote your brand and conduct an insightful social…

How to conduct a competitor analysis benchmarking on Twitter [+Template]

How to conduct a competitor analysis benchmarking on Twitter [+Template]

Twitter excels at helping brands connect with their target audience and stay in the loop with what their customers share about their brand. With the vast majority of brands utilizing…

A step by step guide on using Facebook Insights for competitor analysis

A step by step guide on using Facebook Insights for competitor analysis

Competition is fierce on Facebook, millions of companies fight to get noticed on as many people’s overflowing newsfeeds as possible. Thankfully, Facebook’s Insights tool makes it easier to keep an…

How to conduct a competitor analysis on Facebook

How to conduct a competitor analysis on Facebook

Facebook isn’t just a place where brands share content and connect with their audiences, it is also an excellent source for social media analytics. With most businesses having a Facebook…

Top 6 free online social media marketing courses in 2020

Top 6 free online social media marketing courses in 2020

We continue presenting useful resources for social media marketing. For this week’s article, we decided to present you top 6 free social media marketing courses to either learn or improve…

Best social media & marketing newsletters to sign up in 2021, plus more

Best social media & marketing newsletters to sign up in 2021, plus more

The ever-changing landscape of marketing never stops and never sleeps. Keeping up with the latest algorithms, trends of social networks, and product innovations can be overwhelming. We all know how…

What is social media viral marketing and is it still working in 2021?

What is social media viral marketing and is it still working in 2021?

Millions of people hearing about your brand for free is a dream of every business. Before you rush to your marketing team and demand “One viral content to go, please,”…