Viral marketing 101 with campaigns analyzed
Millions of people hearing about your brand for free is every brand’s dream. But before you rush to your marketing team and demand, “One viral content to go, please,” let’s…
Sirarpi Sahakyan
A collection of 12 articlesSiranpi is an enthusiastic digital marketing specialist 🙃 with deep experience in growth marketing, content strategy, and video marketing. She loves creating content about social media, marketing, and remote work—and is passionate about helping readers with unique, actionable insights that support their personal and professional growth.
29 min
Best social media & marketing newsletters to sign up in 2024, plus more
The marketing landscape is ever-changing. As a result, keeping up with the latest algorithms, trends in social networks, and product innovations can be overwhelming. We know how bu…
Mastering social media trends with Sociality.io Trends: Your guide to staying ahead
Tired of watching your competitors dominate social media with their viral campaigns and compelling content? We don’t blame you. Fortunately, mastering social media trends and strat…
Strategies for social media marketing: How to build an effective one in 2024
At the beginning of the last decade, social media marketing strategy was this newly-booming phenomenon that businesses were jumping on board to experiment with. Ten years later, so…
Top 11 free online social media marketing courses in 2024
There are about 4.89 billion social media users globally, which presents a huge opportunity for businesses—large and small. Digital marketers and social media managers, thus, need …
Competitor analysis benchmarking using LinkedIn analytics tools
LinkedIn is one of the most centralized resources for businesses and their employees on the web. It is a great space to promote your brand, conduct an insightful social media…
How to run Facebook competitor analysis
In the digital era, it is not surprising if all your business competitors promote their products and services on Facebook. The platform is an excellent channel for competitor analy…
How to create engaging short videos for social media?
In 1996 Bill Gates said a famous quote: “Content is a king,” describing the future of the internet. In 2022 we can paraphrase him with the “Video content is a…
How to conduct competitor analysis benchmarking on Twitter (+ Template)
Twitter excels at helping brands connect with their target audience and stay in the loop about what their customers share regarding their brand. With the vast majority of brands ut…