Best Social Media & Marketing Newsletters to Sign Up in 2021, Plus More

Best Social Media & Marketing Newsletters to Sign Up in 2021, Plus More

The ever-changing landscape of marketing never stops and never sleeps. Keeping up with the latest algorithms, trends of social networks, and product innovations can be overwhelming. We all know how busy digital marketers are; they cannot always sit down and look for the latest changes. And even if they do, it’s so hard to embrace tons of information via a random google search. 

Digital marketing communities created newsletter emails because they believe you should receive organized information aligned with your professional interests. 

Unfortunately, nowadays, people associate email newsletters with unnecessary inbox clutter. Tons of companies use newsletters as an excuse to send marketing spam to subscribers’ emails.

But don’t discard the idea of getting regular updates produced by like-minded specialists. 

Thankfully, there are social/digital media newsletters that bring value. Our team spent months testing email newsletters to save you time. Below, we have listed all the best marketing newsletters and divided them into segments: social media marketing, digital marketing, search engine optimization (SEO), and opinion leaders.

Social media marketing newsletter 

Social media is an increasingly competitive online market. Data, education, strategy tips, analytics, algorithm explanations, trends, best practice examples, etc., are the common topics of social media newsletters. Stay in the loop with one of the newsletters selected by our team. 

Social media news in a nutshell by Sociality.io 

Social Media Newsletters -sociality.io
ScheduleWeekly
FormatOriginal content
Number of subscribers5000

We’ll shamelessly start with our weekly, spam-free newsletter. Social media news in a nutshell covers all the essential social media marketing news. 

We aim to help marketers to keep up with the ever-changing world of social media. We care about your time and inbox tidiness, so you’ll not receive marketing spam from us. 

Sociality.io helps subscribers to understand the nuances of this ever-changing digital world. In the rubric “What’s going on in the world of social media this week? + dates,” we send weekly news for all the social media platforms in just a few sentences. Sign up for our newsletter here





We send emails with your permission only
Inform me with news, updates and promotional emails.

Social Media for Business by Buffer

Social Media Newsletters - Buffer
ScheduleWeekly/Every new blog post
FormatBlog distribution + exclusive content 
Number of subscribers45,000

Buffer’s Social Media for Business newsletter focuses on social media management for businesses. This email newsletter stands out with its business stories – case studies about their clients – which can be pretty insightful. The newsletter provides helpful tips for social media management and social media marketing strategies. 

In the email, after brief greetings, they notify you about their upcoming projects and what kind of information you can expect. Below the letter, they provide you with social media information split into a few categories: news, quick tips, the latest free templates, and the latest trends. The blog has a friendly tone, and the articles are easy to read. They provide estimated time-spending on reading their articles, which usually takes 2-9 mins. 

Sprout Social

Social Media Newsletters - Sprout Social
ScheduleWeekly
FormatBlog distribution 
Number of subscribers70,000

Sprout’s newsletter is full of insightful reports that not only inform you about the state of the market but act as an excellent reference for your future articles. You receive advice on everything related to social media marketing. Sprout provides you with skills in SMM, the best analytics tools for marketers, guides on how to make competitive analysis, and what to do with received analysis data.

Also, the newsletter shares a selection of articles that concisely reflect actual thoughts about social media conditions. You can learn why there are no shortcuts to a sustainable social media strategy, steps for a long-term plan correct for diversity and equity, how to launch employee advocacy, and many others.  

Social Hootsuite

Social Hootsuite
ScheduleWeekly
FormatPersonalized blog distribution 
Number of subscribersUnknown

Hootsuite’s newsletter will help you to keep up with the news that impacts your media marketing game. Hootsuite’s social media content shines with its informative guides for marketing on different social networks. It shares tips and tactics tailored for companies of your size. Its experts share their experiments and tricks. You can learn from their wins and losses. It’s never dull, and most importantly, Hootsuite doesn’t overload your inbox with junk when you sign up.

Digital Marketing Newsletter 

We have compiled a list of digital marketing newsletters that every marketer should receive in their inbox. Use the right information to guide your digital marketing strategy.

eMarketer

eMarketer mail
eMarketer
ScheduleDaily
FormatBlog distribution 
Number of subscribersUnknown

eMarketer sends daily marketing news and media trends. The newsletter is dedicated to decision-makers who need to keep up with the changing media marketing landscape. 

Technically, eMarketer consists of 6 newsletters:  Retail, eMarketer Tech FYI, Insider Intelligence, Intelligence Marketing, Chart of the day, and eMarketer daily. You can choose to receive all newsletters offered by eMarketer or select the one you are interested in. 

The standard option is “eMarketer Tech FYI,” which includes event announcements, webinars, best practice guides, and marketing technology analysts. 

Retailers will enjoy a particular category, “Retail,” that distributes dozens of data, news, and insights, crucial in learning the new commerce world—a must-read for the entire retail sector. 

Their Insider Intelligence research team produces a separate bunch of the latest news, data, and analysis. The Intelligence Marketing division sends exclusive offers and announcements available only to the specific audience of Insider Intelligence.

Finally, in the newsletter, you get a daily chart of data and key statistics on current industry dynamics. 

Hubspot Blog

Marketing and Social Media Newsletters - Hubspot Blog
ScheduleDaily/Weekly
FormatBlog distribution 
Number of subscribers350,000

HubSpot is one of the largest platforms that write about inbound marketing, traffic growth, leads conversion, and digital marketing. The blog has four categories: Marketing, Sales, Service, and Website. You can choose to receive all categories of the newsletter or select the one you want.  

The marketing blog presents articles that take 6-17 mins to read. You can learn how to do market research, free tools, and templates to plan your content and guide ads in the blog. 

In the Sales blog, bits of advice on creating and strengthening your inbound selling plan and its templates. And some great tactics to increase online sales through social media. 

For search engine optimization (SEO), we recommend subscribing to the Website section. It delivers the best analytics and traffic plugins, web optimization tips, and guides on using intelligent data.

Services blog focuses on customers’ success. The blog is full of customer behavior studies. It might help you develop a strategy that works and meets the client’s requirements.

Intercom 

Marketing and Social Media Newsletters - Intercom
ScheduleWeekly
FormatBlog distribution 
Number of subscribers40,000

Intercom has five newsletters options: News and Updates, Marketing, Sales, Product&Design, and Engineering. You can discover digital marketing news and lessons based on your professional needs. 

The Updates cover what to do in post-pandemic life and how the tech industry shapes digital media functionalization. 

The Engineering section explains the mechanism of change and how to get the most out of the tech incidents. The articles show how to avoid making technology decisions that slow you down instead of speeding up. And some additional thoughts on sustainable engineering and cloud architecture.

Marketing news, gathered from their research and experience, covers best practices for attracting discerning consumers. 

And finally, in Product&Design, you can explore techniques that Intercom utilizes to boost products. 

Each category is supported by video and podcast material that fulfills an understanding of today’s state of digital media. 

Content Marketing Institute 

Marketing and Social Media Newsletters - CMI
ScheduleWeekly
FormatCustomized blog distribution 
Number of subscribersUnknown

Content Marketing Institute is a trusted source for content marketing, education, events, and consulting.

You can learn from the newsletter what “media planning” is and some pieces of advice for content strategies. Most of the articles are supported by a documentary video (20-50 mins) exploring the topic in detail.

Join the CMI community discussions to find the latest news and achievements that push the industry forward. Also, check some exclusive content by Joe Pulizzi, a content marketing speaker, strategist, and entrepreneur. The newsletter offers excellent customization options so you can get out of the CMI menu only the emails you need in your inbox. 

Search Engine Optimization (SEO) Newsletter

Subscribe to one of the following newsletters and enjoy solid, newsworthy content about search engine optimization (SEO). 

The Moz Top Ten

Marketing and Social Media Newsletters - The moz top ten
ScheduleSemi-monthly
FormatBlog distribution 
Number of subscribersUnknown

This newsletter mainly focuses on search engine optimization (SEO) news. The remarkable Top Ten bi-monthly newsletter releases the ten most valuable search engine optimization (SEO) articles. Moz spends innumerable hours researching and culling until it can share the very best of those articles with you. You will consume quality content instead of searching for it.  

Search Engine Land

Marketing and Social Media Newsletters  - Search Engine Land
ScheduleDaily
FormatBlog distribution 
Number of subscribersUnknown

Search Engine Land is the #1 source for search marketing news; it covers all aspects of digital marketing and advertising technology. Receive a comprehensive overview of exclusive resources, analysis, and insights. Most of their articles are search engine optimization (SEO) oriented. 

You get a News Recap that summarises the last day’s news with all the links if you need to get deeper into the material. It sends a must-read list suggested by their experts. Their contributors share best practice advice that you can discover in the “Pro Tip of the Day” newsletter. 

In regards to the best insights that search marketers share, subscribe to Search Chatter

The Soapbox newsletter option brings you short yet insightful opinions from the readers and contributors. Sign up here.

Opinion leaders newsletters

Even professionals need mentors and masters to learn from. All of the newsletters outlined below are striking with big names in the industry. 

Brunchwork

Marketing and Social Media Newsletters  - Brunchwork Experts
Marketing and Social Media Newsletters  - Brunchwork
ScheduleSemi-weekly
FormatBlog distribution 
Number of subscribersUnknown

Brunchwork is a modern business education platform that mainly offers interactive business workshops. 

Leading marketing and brand experts run workshops and then gather their critical insights into a newsletter. This weekly newsletter will equip you with marketing strategies prepared by companies like Canva, Patagonia, and Red Antler. 

For example, in one of the workshops, Alessandro Bollari (Influencer Marketing Factory CEO) shared his insights for creating a successful influencer marketing campaign. Sunil Subhedar (Canva Global Head of Performance Marketing) taught his top performance marketing strategies. And recently, Matthew Kobach (Fast’s Director of Content Marketing) led a workshop on content marketing.

You get templates, campaign recommendations, tech job drops, and marketing career opportunities as a bonus.

Neil Patel’s Blog

Neil Patel's Blog
Neil Patel's Blog
ScheduleWeekly
FormatOriginal content
Number of subscribersUnknown

According to the Wall Street Journal, Nate is a top influencer. He plans to build practical and effective conjunctions for various types of online activity. 

The newsletter mainly focuses on search engine optimization (SEO). He often highlights the best search engine optimization (SEO) practices in various segments. For instance, in the latest blog posts about google traffic, he’s giving keyword recommendations. You will find articles about the cheapest ways to beat your competition and how to unlock massive website traffic.

In his short (4-5 mins) videos, he covers such themes as growth hacking with infographics, digital marketing jobs you can do from home, and most valuable marketing skills.

The newsletter has a friendly vibe, simple design, and its content is easy to digest and understand. Neil’s emails are very concise; he delivers a message in 80 words.

Ann Handley

Ann Handley
Ann Handley
ScheduleThree to four times a week
FormatOriginal content
Number of subscribersUnknown

Ann Handley is a chief content officer of MarketingProf, the world’s largest B2B marketing community.

Her newsletter has storytelling features, including anecdotes and writing tips, aligning with insightful knowledge about marketing trends and media recommendations. 

Handley emphasizes the role of maintaining a personal connection with readers: she introduces content with personal points and then segues into an informative and professional breakdown.

She is experienced enough to suggest your most essential skills and valuable tactics for future marketing. The newsletter covers topics such as the marketing maturity model, the voice of the customer data, B2B marketing in post-pandemic, and the state of video infographic marketing in 2021. She also provides you with upcoming events and free-of-charge webinars devoted to navigating you into the new era of the marketing field. 

Seth Godin’s Blog

Seth Godin
ScheduleDaily/Weekly
FormatOriginal content
Number of subscribersUnknown

Seth Godin is an acclaimed marketing thought-leader, a teacher, and he does projects. On his blog, he shares his own marketing mindset. You will find his contemplation about marketing mediocracy, why blockchain matters, digital business development, and marketing sins. Moreover, he shares some sociological observations about the industry, such as emotional labor and mental load.  

The newsletter offers interactive workshops on marketing, bootstrapping, freelancing, podcasting, storytelling, and creativity

You might want to participate in uniquely designed workshops which you can do in the ‘work’ part. In addition, you will learn strong writing tips from the author of a dozen books. The content is free, so discover his business philosophy in a newsletter that he promises is spam-free as well. 

Conclusion 

Stay in the Know. The information has a simple mission: to tell meaningful stories and facts that building Knowledge, which everyone knows – is power. Substantive and structured information saves your time and, in the long run, money. Find the unique source that will keep you informed up to date and maybe ahead of your competitors.

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