Optimizing social media management with Sociality.io

A full-service creative agency, delivering Unexpected Works

For Tuğba Bilgiç, the path to advertising wasn’t linear. While studying English Language & Literature, she discovered an advertising workshop in the Communication Faculty—a turning point that led her to explore Communication & Media Studies. The workshop was founded by Mehmet Sobacı, a mentor to many industry professionals, and shaped her perspective on advertising. "We worked on amazing projects, and I completely fell in love with the industry," she recalls.

She began her career at a boutique agency and gained experience across multiple agencies. Her role at Tribal Worldwide Istanbul has evolved from Social Media Manager to Senior Manager, and she now leads a team as Social Media Team Leader.

Founded on the principle of delivering "Unexpected Works," Tribal Worldwide Istanbul is a full-service creative agency under Omnicom Advertising Group. The agency is known for its high-impact advertising campaigns, social media management, brand experiences, and integrated marketing solutions.

“At Tribal, we work with people who want to do their job exceptionally well, make a name for themselves in the industry, and stand out with their work—both in terms of team members, partners, and clients.’’ Tuğba shares.

Their approach has earned numerous industry recognitions, including Felis Awards, Cannes Lions, Gold Effie, Kristal Elma, Felis Grand Prix, and more. The agency values helpfulness, respect, constructive feedback, and ethical conduct.

For the past five years, Tribal Worldwide Istanbul has relied on Sociality.io to optimize social media operations. Tuğba first encountered the platform in 2016, when Sociality.io was among the first Turkiye-based social media management tools. “Since then, I have seen it grow into a platform that eliminates the need for global alternatives.” she explains.

“The tool is essential for monthly and yearly reporting, providing fast, structured insights that allow the team to fine-tune strategies. Customizable date ranges, export options in multiple formats (PPT, Excel), and a compact yet detailed reporting system make Sociality.io an always-on go-to solution.” she adds.

Moderation features are invaluable during campaign periods. “We can quickly analyze conversation data and easily manage audience interactions.” Additionally, Sociality.io’s customer support sets it apart. Compared to other tools, Sociality.io is more responsive, constructive, and efficient.

With its intuitive interface, strong reporting capabilities, and exceptional price-performance ratio, Sociality.io continues to support Tribal Worldwide Istanbul’s mission to deliver unexpected, high-impact work.

Thank you, Tuğba, for sharing your insights! We are delighted to work with such a team. Wishing you and the Tribal team continued success.