Sociality.io Blog

A social media marketing blog for marketers, agencies, and teams who live inside social platforms, follow every trend, and turn research into smarter social media decisions.

What is a social media MCP? Set up in 1 min & chat with your data

What is a social media MCP? Set up in 1 min & chat with your data

Social media MCP is the layer that lets AI tools like ChatGPT or Claude connect to social media data, workflows, and actions through an MCP server. At a high level,…

12 best social media MCP servers in 2026

12 best social media MCP servers in 2026

A social media MCP server connects an AI assistant to your social media management, publishing, analytics, or listening tools through the Model Context Protocol. Depending on the server, you can…

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The ultimate guideline to growing your followers on Instagram (without buying followers)

The ultimate guideline to growing your followers on Instagram (without buying followers)

Social media is close to universal in business now. 63.6% of EU enterprises with 10 or more employees used it in 2025, and among large companies, that reaches 89.1%. And...
Instagram Reels analytics decoded: Prepare better reports & reels in 2026

Instagram Reels analytics decoded: Prepare better reports & reels in 2026

Instagram Reels analytics rules have changed. Since April 2025, Reels analytics metrics like Plays and Impressions are out; Views are the new baseline. This affects everything from...
A superhuman guide to Instagram search and its hidden features

A superhuman guide to Instagram search and its hidden features

Instagram search is the in-app tool that matches what you type against usernames, bios, captions, hashtags, places and audio, then ranks the results using your own activity and how...

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The ultimate guideline to growing your followers on Instagram (without buying followers)

The ultimate guideline to growing your followers on Instagram (without buying followers)

Social media is close to universal in business now. 63.6% of EU enterprises with 10 or more employees used it in 2025, and among large companies, that reaches 89.1%. And...
Instagram Reels analytics decoded: Prepare better reports & reels in 2026

Instagram Reels analytics decoded: Prepare better reports & reels in 2026

Instagram Reels analytics rules have changed. Since April 2025, Reels analytics metrics like Plays and Impressions are out; Views are the new baseline. This affects everything from...
A superhuman guide to Instagram search and its hidden features

A superhuman guide to Instagram search and its hidden features

Instagram search is the in-app tool that matches what you type against usernames, bios, captions, hashtags, places and audio, then ranks the results using your own activity and how...
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Sociality.io 2025 year in review

Sociality.io 2025 year in review

It’s that time of year again — our annual review. 🎈 2025 was a special year for us as Sociality.io turned 10. A decade of building, learning, shipping, and staying close to...
Sociality.io 2024 year in review

Sociality.io 2024 year in review

Here we go again with our annual review 🎈 Before we dive in, I want to mention that Sociality.io will be turning 10 years old in 2025—what an incredible milestone...
Sociality.io 2023 year in review

Sociality.io 2023 year in review

Here we go again with our annual review. The failure to mention “AI” a few times each day might lead to dire consequences—even Sundar Pichai, the CEO of Google, mentioned...
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