Berfin Cezim

A collection of 24 articles

Hey there, fellow marketer! 🌈 I’m Berfin, a content strategist with 6+ years of experience helping global agencies and brands craft SEO- and GEO-friendly content strategies that drive growth. I especially enjoy writing about AI marketing, SEO, and social media, always bringing inclusivity and curiosity to my work. Beyond content, I’m a proud queer activist, art and literature enthusiast, and devoted cat parent to two professional keyboard interrupters 🐱🐱. If my vibe vibes with you, let’s connect on LinkedIn. :)

How to use Instagram analytics in 2026 (+ PDF checklist)

How to use Instagram analytics in 2026 (+ PDF checklist)

You must know what’s changed with Instagram analytics in 2026, whether you’re running a small shop, managing campaigns for clients, or scaling an enterprise team.Views are now the ...
How to write good Instagram captions people actually read

How to write good Instagram captions people actually read

A good Instagram caption does three jobs, in order. It earns the tap on “more” with its first line, it gives the reader something worth the scroll, and it asks...
What is social media competitor analysis? A practical guide for 2026

What is social media competitor analysis? A practical guide for 2026

A social media competitor analysis is a structured look at what the brands you compete with are publishing, how often they publish it, and how their audiences respond. Done properly...
Instagram Reels analytics decoded: Prepare better reports & reels in 2026

Instagram Reels analytics decoded: Prepare better reports & reels in 2026

Instagram Reels analytics rules have changed. Since April 2025, Reels analytics metrics like Plays and Impressions are out; Views are the new baseline. This affects everything from...
Sprout Social vs Hootsuite (2026): Pros, cons, pricing & which tool wins?

Sprout Social vs Hootsuite (2026): Pros, cons, pricing & which tool wins?

Deciding on your go-to social media management tool with a careful Sprout Social vs Hootsuite comparison usually comes down to this: Do you want deeper analytics and cleaner report...
What is a social media MCP? Set up in 1 min & chat with your data

What is a social media MCP? Set up in 1 min & chat with your data

Social media MCP is the layer that lets AI tools like ChatGPT or Claude connect to social media data, workflows, and actions through an MCP server. At a high level,...
LinkedIn Analytics: 2026 guide to metrics, insights, and tools for growth

LinkedIn Analytics: 2026 guide to metrics, insights, and tools for growth

LinkedIn analytics will be your operating system for LinkedIn: it tells you what works, what doesn’t, what wastes budget, and where to double down.  To perfectly comprehend th...
Social media analytics: Channel-by-channel guide to tracking success (2026)

Social media analytics: Channel-by-channel guide to tracking success (2026)

When half the world is living on social feeds, social media analytics becomes less of a dashboard and more of a survival kit. 🌍✨ If you’re a marketer in 2026,...
12 best social media MCP servers in 2026

12 best social media MCP servers in 2026

A social media MCP server connects an AI assistant to your social media management, publishing, analytics, or listening tools through the Model Context Protocol. Depending on the s...