
Berfin Cezim
A collection of 25 articlesHey there, fellow marketer! 🌈 I’m Berfin, a content strategist with 6+ years of experience helping global agencies and brands craft SEO- and GEO-friendly content strategies that drive growth. I especially enjoy writing about AI marketing, SEO, and social media, always bringing inclusivity and curiosity to my work. Beyond content, I’m proudly queer, an art and literature enthusiast, and a devoted cat parent to three professional keyboard interrupters 🐱🐱🐱. If my vibe vibes with you, let’s connect on LinkedIn. :)
Competitive analysis with AI / ChatGPT: Prompts, data and a worked example
Competitive analysis with ChatGPT works when the model gets real competitor data. What it can see, how to get the numbers in, 10 prompts and a worked Starbucks vs Dunkin example.
What is social media competitor analysis? A practical guide for 2026
A social media competitor analysis is a structured look at what the brands you compete with are publishing, how often they publish it, and how their audiences respond.
Social media analytics: Channel-by-channel guide to tracking success (2026)
When half the world is living on social feeds, social media analytics becomes less of a dashboard and more of a survival kit. If you’re a marketer in 2026,…
How to track social media analytics with AI & ChatGPT (2026 step-by-step guide)
Tracking social media analytics used to be a copy-paste marathon. Exports, screenshots, late nights. You’d call it analysis; really, it was assembly. Now, by tracking social media …
LinkedIn analytics 2026: Page, post and profile metrics, reports and tools
LinkedIn analytics is the reporting LinkedIn builds into every Company Page, post and profile. Here is where to find it, what each metric means in 2026 and how to turn it into a report.
Facebook analytics 2026: Dashboards, metrics, tools and a free report template
Where to find Facebook analytics in 2026, what Views, reach and follows mean now, and how to build a Facebook Page report with a free template.
X/Twitter analytics guide 2026: How to check, track, and report performance
What free and Plus accounts can see in X/Twitter analytics in 2026, which metrics matter, and how to audit an account and report on it.
TikTok analytics guide 2026: How to check, track, and report (+PDF)
How to check TikTok analytics in TikTok Studio and Business Suite, what each tab and metric means, and how to turn the numbers into a report people act on.
How to use Instagram analytics in 2026 (+ PDF checklist)
How to find Instagram insights, read each metric and turn the numbers into decisions in 2026, with the Help Center limits you need to know.