Berfin Cezim

A collection of 18 articles

Hey there, fellow marketer! 🌈 I’m Berfin, a content strategist with 6+ years of experience helping global agencies and brands craft SEO- and GEO-friendly content strategies that drive growth. I especially enjoy writing about AI marketing, SEO, and social media, always bringing inclusivity and curiosity to my work. Beyond content, I’m a proud queer activist, art and literature enthusiast, and devoted cat parent to two professional keyboard interrupters 🐱🐱. If my vibe vibes with you, let’s connect on LinkedIn. :)

Sprout Social vs Hootsuite (2026): Pros, cons, pricing & which tool wins?

Sprout Social vs Hootsuite (2026): Pros, cons, pricing & which tool wins?

Deciding on your go-to social media management tool with a careful Sprout Social vs Hootsuite comparison usually comes down to this: Do you want deeper analytics and cleaner report...
Instagram Reels analytics decoded: Prepare better reports & reels in 2026

Instagram Reels analytics decoded: Prepare better reports & reels in 2026

Instagram Reels analytics rules have changed. Since April 2025, Reels analytics metrics like Plays and Impressions are out; Views are the new baseline. This affects everything from...
X/Twitter analytics guide 2026: How to check, track, and report performance

X/Twitter analytics guide 2026: How to check, track, and report performance

X/Twitter still attracts around 586 million monthly active users in 2026, according to Statista. It remains one of the biggest social platforms for brands that want visib...
Facebook analytics 2026: tools, metrics, reports + free template

Facebook analytics 2026: tools, metrics, reports + free template

If Facebook analytics feels more complicated than it used to, there’s a reason for that. Meta’s insights are spread across different dashboards, and the numbers don’t always tell t...
7 best Sprout Social alternatives in 2026: Reviews, pros, cons & pricing

7 best Sprout Social alternatives in 2026: Reviews, pros, cons & pricing

Sprout Social is one of the most trusted names in social media management, especially if you need a solid publishing calendar, a unified inbox, and reporting that doesn’t embarrass you...
AI in social media analytics: The future of success

AI in social media analytics: The future of success

AI in social media analytics turns noisy timelines into clear signals, like what your audience cares about, which posts could perform next, and where brand risk is rising. Beyond words,...
Competitive analysis with AI/ ChatGPT: How AI transforms social media strategy

Competitive analysis with AI/ ChatGPT: How AI transforms social media strategy

You wake up to a competitor’s campaign that’s suddenly everywhere on social media. It’s sharp, perfectly timed, and feels like your audience wrote it themselves. You scroll again—i...
2026 AI in social media marketing report: Survey stats + PDF + AI checklist

2026 AI in social media marketing report: Survey stats + PDF + AI checklist

AI is now baked into social media marketing—but teams are using it in very different ways, and the ā€œrightā€ workflow still isn’t obvious. We surveyed agency and in-house marketers about...
9 best Hootsuite alternatives for 2026

9 best Hootsuite alternatives for 2026

Hootsuite hits freelancers and small teams the hardest in terms of price, even as it helps them manage multiple social accounts like a big brand. If that sounds a bit...