Berfin Cezim

A collection of 22 articles

Hey there, fellow marketer! 🌈 I’m Berfin, a content strategist with 6+ years of experience helping global agencies and brands craft SEO- and GEO-friendly content strategies that drive growth. I especially enjoy writing about AI marketing, SEO, and social media, always bringing inclusivity and curiosity to my work. Beyond content, I’m a proud queer activist, art and literature enthusiast, and devoted cat parent to two professional keyboard interrupters 🐱🐱. If my vibe vibes with you, let’s connect on LinkedIn. :)

AI social listening: The art of decoding the Internet’s mood swings

AI social listening: The art of decoding the Internet’s mood swings

You need to be the king of social listening. Today is faster than yesterday, and you can’t miss a signal. Sentiment spikes in minutes. TikTok trends can flip brand perceptions...
YouTube analytics guide 2025: How to read, track, and grow your channel

YouTube analytics guide 2025: How to read, track, and grow your channel

When you open YouTube Studio and stare at a dashboard full of numbers, it can feel a little like reading tea leaves with autoplay turned on. 🍵📊 Views rise, then...
LinkedIn Analytics: 2025 guide to metrics, insights, and tools for growth

LinkedIn Analytics: 2025 guide to metrics, insights, and tools for growth

LinkedIn analytics will be your operating system for LinkedIn: it tells you what works, what doesn’t, what wastes budget, and where to double down.  To perfectly comprehend th...
TikTok analytics guide 2025: How to check, track, and report (+PDF)

TikTok analytics guide 2025: How to check, track, and report (+PDF)

When you know TikTok analytics from inside to outside, you’ll be proficiently swimming in a 1.59 billion-person sea. (That’s roughly 20% of the world’s population. 😱) So, you’d bet...