Berfin Cezim

A collection of 21 articles

Hey there, fellow marketer! 🌈 I’m Berfin, a content strategist with 6+ years of experience helping global agencies and brands craft SEO- and GEO-friendly content strategies that drive growth. I especially enjoy writing about AI marketing, SEO, and social media, always bringing inclusivity and curiosity to my work. Beyond content, I’m a proud queer activist, art and literature enthusiast, and devoted cat parent to two professional keyboard interrupters 🐱🐱. If my vibe vibes with you, let’s connect on LinkedIn. :)

Social media analytics: Channel-by-channel guide to tracking success (2025)

Social media analytics: Channel-by-channel guide to tracking success (2025)

When half the world is living on social feeds, social media analytics becomes less of a dashboard and more of a survival kit. 🌍✨ If you’re a marketer in 2025,...
LinkedIn Analytics: 2025 guide to metrics, insights, and tools for growth

LinkedIn Analytics: 2025 guide to metrics, insights, and tools for growth

LinkedIn analytics will be your operating system for LinkedIn: it tells you what works, what doesn’t, what wastes budget, and where to double down.  To perfectly comprehend th...
TikTok analytics guide 2025: How to check, track, and report (+PDF)

TikTok analytics guide 2025: How to check, track, and report (+PDF)

When you know TikTok analytics from inside to outside, you’ll be proficiently swimming in a 1.59 billion-person sea. (That’s roughly 20% of the world’s population. 😱) So, you’d bet...