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Berfin Cezim

A collection of 24 articles

Hey there, fellow marketer! 🌈 I’m Berfin, a content strategist with 6+ years of experience helping global agencies and brands craft SEO- and GEO-friendly content strategies that drive growth. I especially enjoy writing about AI marketing, SEO, and social media, always bringing inclusivity and curiosity to my work. Beyond content, I’m a proud queer activist, art and literature enthusiast, and devoted cat parent to two professional keyboard interrupters 🐱🐱. If my vibe vibes with you, let’s connect on LinkedIn. :)

Website | LinkedIn
2026 AI in social media marketing report: Survey stats + PDF + AI checklist

2026 AI in social media marketing report: Survey stats + PDF + AI checklist
AI is now baked into social media marketing—but teams are using it in very different ways, and the “right” workflow still isn’t obvious. We surveyed agency and in-house marketers about...
Jan 26, 2026 Berfin Cezim 39 min
AI in social media marketing
9 best Hootsuite alternatives for 2026

9 best Hootsuite alternatives for 2026
Hootsuite hits freelancers and small teams the hardest in terms of price, even as it helps them manage multiple social accounts like a big brand. If that sounds a bit...
Dec 16, 2025 Berfin Cezim 75 min
Tools
AI social media management in 2025: Tips, ethics & strategies

AI social media management in 2025: Tips, ethics & strategies
Let’s begin with the size of the ocean of AI social media management you’re swimming in. In 2025, more than 5.66 billion people are using social media, which equates to...
Dec 03, 2025 Berfin Cezim 57 min
AI in social media marketing
AI social listening: The art of decoding the Internet’s mood swings

AI social listening: The art of decoding the Internet’s mood swings
You need to be the king of social listening. Today is faster than yesterday, and you can’t miss a signal. Sentiment spikes in minutes. TikTok trends can flip brand perceptions...
Nov 20, 2025 Berfin Cezim 29 min
AI in social media marketing
YouTube analytics guide 2025: How to read, track, and grow your channel

YouTube analytics guide 2025: How to read, track, and grow your channel
When you open YouTube Studio and stare at a dashboard full of numbers, it can feel a little like reading tea leaves with autoplay turned on. 🍵📊 Views rise, then...
Oct 13, 2025 Berfin Cezim 53 min
Social media marketingYouTube
TikTok analytics guide 2025: How to check, track, and report (+PDF)

TikTok analytics guide 2025: How to check, track, and report (+PDF)
When you know TikTok analytics from inside to outside, you’ll be proficiently swimming in a 1.59 billion-person sea. (That’s roughly 20% of the world’s population. 😱) So, you’d bet...
Aug 12, 2025 Berfin Cezim 41 min
TikTok