Berfin Cezim

A collection of 21 articles

Hey there, fellow marketer! 🌈 I’m Berfin, a content strategist with 6+ years of experience helping global agencies and brands craft SEO- and GEO-friendly content strategies that drive growth. I especially enjoy writing about AI marketing, SEO, and social media, always bringing inclusivity and curiosity to my work. Beyond content, I’m a proud queer activist, art and literature enthusiast, and devoted cat parent to two professional keyboard interrupters 🐱🐱. If my vibe vibes with you, let’s connect on LinkedIn. :)

Facebook analytics 2026: tools, metrics, reports + free template

Facebook analytics 2026: tools, metrics, reports + free template

If Facebook analytics feels more complicated than it used to, there’s a reason for that. Meta’s insights are spread across different dashboards, and the numbers don’t always tell t...
7 best Sprout Social alternatives in 2026: Reviews, pros, cons & pricing

7 best Sprout Social alternatives in 2026: Reviews, pros, cons & pricing

Sprout Social is one of the most trusted names in social media management, especially if you need a solid publishing calendar, a unified inbox, and reporting that doesn’t embarrass you...
AI in social media analytics: The future of success

AI in social media analytics: The future of success

AI in social media analytics turns noisy timelines into clear signals, like what your audience cares about, which posts could perform next, and where brand risk is rising. Beyond words,...
2026 AI in social media marketing report: Survey stats + PDF + AI checklist

2026 AI in social media marketing report: Survey stats + PDF + AI checklist

AI is now baked into social media marketing—but teams are using it in very different ways, and the “right” workflow still isn’t obvious. We surveyed agency and in-house marketers about...
9 best Hootsuite alternatives for 2026

9 best Hootsuite alternatives for 2026

Hootsuite hits freelancers and small teams the hardest in terms of price, even as it helps them manage multiple social accounts like a big brand. If that sounds a bit...
AI social media management in 2025: Tips, ethics & strategies

AI social media management in 2025: Tips, ethics & strategies

Let’s begin with the size of the ocean of AI social media management you’re swimming in. In 2025, more than 5.66 billion people are using social media, which equates to...
AI social listening: The art of decoding the Internet’s mood swings

AI social listening: The art of decoding the Internet’s mood swings

You need to be the king of social listening. Today is faster than yesterday, and you can’t miss a signal. Sentiment spikes in minutes. TikTok trends can flip brand perceptions...
How to track social media analytics with AI & ChatGPT (2025 step-by-step guide)

How to track social media analytics with AI & ChatGPT (2025 step-by-step guide)

Tracking social media analytics used to be a copy-paste marathon. Exports, screenshots, late nights. You’d call it analysis; really, it was assembly.  Now, by tracking social ...
YouTube analytics guide 2025: How to read, track, and grow your channel

YouTube analytics guide 2025: How to read, track, and grow your channel

When you open YouTube Studio and stare at a dashboard full of numbers, it can feel a little like reading tea leaves with autoplay turned on. 🍵📊 Views rise, then...