Enhanced efficiency
and streamlined reporting

Australia's leading insurance comparison service

Compare Club is Australia’s most trusted financial comparison service, helping over 1 million people annually save on health insurance, life insurance, home loans, car insurance, and more. Operating for over 15 years across multiple brands, Compare Club provides specialized solutions tailored to customer needs.

Despite having over 500 employees across three cities, the company maintains a start-up DNA, fostering a collaborative and customer-focused culture.

Compare Club’s Senior Brand Manager, Gary Andrews, has had a dynamic career journey. He started in journalism and media before transitioning into PR and social media in 2007—during the early days of social platforms. Now at Compare Club, he brings a wealth of experience, having worked with some of the biggest brands in the world.

Marketing at Compare Club is a multi-faceted operation encompassing brand marketing, digital marketing, content marketing, PR, member experience, and data & analytics. The 30-person marketing team works closely with the 30-person product team, ensuring a seamless connection between product offerings and customer engagement. Within this structure, the brand & content team—including content writers, the Head of PR, and research specialists—establishes the narratives that drive social media communication.

Joining us for this discussion, Compare Club’s Social Media Marketing Manager, Phoebe, highlighted Sociality.io’s crucial role in their daily workflow: “I use Sociality.io all day, every day. The first thing I do in the morning is to check Analytics and schedule posts.”

Beyond the social media team, customer service agents within the member experience team also rely on Sociality.io to track customer interactions. In total, around five team members actively use the platform for social media operations.

Before adopting Sociality.io, Compare Club used another social media tool but found it limiting and not cost-effective. Extracting data was cumbersome, and the platform’s value did not justify its price. After conducting in-depth research, the team discovered Sociality.io and found it to be the perfect fit.

Phoebe explains, “The transition to Sociality.io was one of the smoothest we’ve ever had with a third-party tool.”

One of the biggest improvements Compare Club experienced was in reporting. Monthly reporting has become significantly easier, with structured Analytics breaking down complex data into digestible insights. “Even for someone who doesn’t consider themselves a numbers person, Sociality.io makes everything so much clearer,” says Phoebe. “When we need a statistic, we can pull it in just a few minutes.”

Beyond Analytics, the team also appreciates Sociality.io’s concise newsletters and Beyond Beta feature updates, which help them quickly integrate new features into their workflow.

Gary emphasizes the accessibility of the platform: “I would definitely recommend Sociality.io. The tool doesn’t overcomplicate things, and any business, regardless of size, can benefit from it. Everything is accessible and transparent—there’s never a moment where we discover a feature months later and feel frustrated.”

Phoebe adds, “I’ve used most of the social media tools out there, and Sociality.io is by far the easiest and most effective tool—hands down.”

At Sociality.io, we take pride in supporting happy clients, and Compare Club’s experience perfectly exemplifies why our platform is trusted by leading businesses worldwide. Thank you, Gary and Phoebe! We wish you all the best.