2023 Social media holiday calendar

2023 holiday calendar from Sociality.io

Nearly every day of the year is some sort of holiday on the internet, and you don’t want to miss the chance to celebrate those holidays with your followers. Whether it’s National Hugging Day, Taco Day, or Halloween, you want your social media accounts to be set to celebrate properly. We have some good news for you! Our team has created the Definitive 2023 Holiday Calendar, so you don’t have to.

With this holiday calendar, you can review the holidays, pick the ones relevant to your brand and your following, and then create social media content for those special days. For amazing social media success, try to go beyond making posts on those special days. Discounts, fun visual content, or maybe even special limited-edition product lines can lead to great success. The opportunities are limitless.

And don’t forget about the hashtags! Each holiday or observance day comes with its own hashtags, so don’t forget to use them for good social media exposure. Keep in mind that it’s a good idea to use less popular variations of the holiday’s hashtags—don’t just go with the crazy popular #MerryChristmas type hashtags.

Below, you can download the Google Calendar .ics file and add it to your calendar of choice. Review the calendar and pick the most relevant events for your company and your followers.

Download social media holiday calendar

Table of contents

January 2023

January 01

New Year’s Day

January 06

Epiphany [Christian]

January 07

Orthodox Christmas Day

January 08

Earth’s Rotation Day

January 10

Clean Off Your Desk Day

January 12

Marzipan Day

January 13

Stephen Foster Memorial Day

January 14

Orthodox New Year

January 15

Hat Day

January 16

National Nothing Day

January 16

Robert E. Lee’s birthday [Florida]

January 17

Benjamin Franklin Day

January 17

Martin Luther King Jr. Day

Holidays 2023 from Sociality.io social media holiday calendar - Jan 19 - National popcorn day

January 19

National Popcorn Day

The annual celebration recognizes the time-honored snack that has become a fundamental part of our everyday lives all over the world. Celebrate Popcorn Day with a bowl of popcorn and your favorite movie!

January 20

Penguin Awareness Day

January 21

National Hugging Day

January 21

Squirrel Appreciation Day

January 22

Chinese New Year

January 24

National Compliment Day

January 26

Spouse’s Day

January 27

National Chocolate Cake Day

January 29

Kansas Day

January 29

Puzzle Day

February 2023

February 01

National Freedom Day

February 01

First Day of Black History Month

February 02

Groundhog Day

February 04

Rosa Parks Day

February 04

Thank Your Mailman Day

February 04

World Cancer Day

Holidays 2023 from Sociality.io social media holiday calendar - February 5 - World Nutella day

February 05

World Nutella Day

Since 2007, World Nutella Day has been celebrated on February 5, and today, this holiday enjoys international recognition.

The Nutella brand, known worldwide and loved by children, secured a place of honor on the list of world holidays almost immediately. In 2007, American Sara Rosso, a blogger living in Italy, claimed February 5 as World Nutella Day. The initiative was taken up by millions of fans of this tasty chocolate-hazelnut spread.

In 2007, the first Nutella Day celebration was held in Italy, the home of the tasty spread. Now, every year, processions and concerts, flash mobs, celebrations, and tastings of various dishes using Nutella (cakes, pastries, buns, cocktails, and more) are organized all over the world. The holiday continues to grow in popularity, and celebrations are held in many cities around the world, including the virtual city of Nutellaville, where you’ll find poems, recipes, and many more things dedicated to Nutella.

February 02

National Pizza Day

February 12

Lincoln’s Birthday

February 13


February 13

World Radio Day

February 14

Statehood Day [Arizona]

February 14

Valentine’s Day

February 15

Susan B. Anthony’s birthday
[CA, FL, NY, WI]

February 16

Elizabeth Peratrovich Day [Alaska]

February 21

Presidents’ Day

February 22

Be Humble Day

February 26

Tell a Fairy Tale Day

February 27

International Polar Bear Day

February 28

Linus Pauling Day [Oregon]

March 2023

March 01

National Freedom Day

March 01

First Day of Black History Month

March 01

International Compliment Day

March 05

Groundhog Day

March 09

Rosa Parks Day

Holidays 2023 from Sociality.io social media holiday calendar - March 10 - Mario day

March 10

Mario Day

On March 10, video game fans around the world celebrate Mario Day. This unofficial holiday is dedicated to one of the most famous video game characters, Mario, who has appeared in over 200 video games.

Mario is more than just a video game character. He is a true pop culture icon. Along with video games, Mario has appeared in television shows, comics, films, commercials, and on various merchandise. Mario even appeared at the closing ceremony of the 2016 Summer Olympics.

Video game fans celebrate Mario Day every year on March 10, which was chosen because, when written as Mar 10, it looks like the word MARIO.

March 12

Alfred Hitchcock Day

March 13

Daylight Saving Time Starts

March 14

National Potato Chip Day

March 14

Pi Day

March 15

Napping Day

March 15

World Consumer Rights Day

March 17

St. Patrick’s day

March 18

Awkward Moments Day

March 18

World Sleep Day

March 18

Holi (Hindu Festival of Colors)

March 20

March Equinox

March 20

International Day of Happiness

March 20

World Storytelling Day

March 21

International Day for the Elimination
of Racial Discrimination

March 21

World Poetry Day

March 21

World Puppetry Day

March 21

World Down Syndrome Day

March 22

World Water Day

March 23

World Meteorology Day

March 24

World Tuberculosis Day

March 26

Make Up Your Own Holiday Day

March 27

World Theater Day

March 29

National Vietnam War Veterans Day

March 30

Take a Walk in the Park Day

March 31

César Chávez Day

April 2023

April 01

April Fool’s Day

April 02

World Autism Awareness Day

April 04

Tell a Lie Day

April 04


April 04

International Day for Mine Awareness
and Assistance in Mine Action

April 04

World Stray Animal Day

April 06

National Tartan Day

April 06

National Library Workers’ Day

Holidays 2023 from Sociality.io social media holiday calendar - April 7 - World health day

April 07

World Health Day

World Health Day (WHD) is celebrated every year on April 7 to mark the anniversary of the founding of the World Health Organization (WHO) in 1948. Each year, a theme is selected to highlight a priority area of public health concern around the world. World Health Day is an opportunity to unite countries and bring awareness to global health priorities.

April 07

Good Friday

April 08

Holy Saturday

April 09

Easter Sunday

April 10

Easter Monday

April 13

Thomas Jefferson’s Birthday

April 15

Passover Eve

April 16

Orthodox Easter

April 16

Emancipation Day

April 17

International Day of Peasants’ Struggles

April 18

Boston Marathon

April 21

San Jacinto Day

April 22

Earth Day

April 26

Confederate Heroes’ Day [Texas]

April 27

Administrative Professionals Day

April 29

Take our Daughters and Sons to Work Day

April 29

International Dance Day

April 30

Honesty Day

May 2023

May 01

Batman Day

May 01

International Labor and Workers’ Day

May 01

Law Day

May 01

Lei Day

May 01

Loyalty Day

May 03

World Press Freedom Day

May 04

Rhode Island Independence Day

May 04

Star Wars Day

May 05

Cinco de Mayo

May 05

National Day of Prayer

May 06

National Nurses Day & Week

May 07

No Pants Day

May 08

Victory in Europe Day

Holidays 2023 from Sociality.io social media holiday calendar - May 8 - Mother’s day

May 14

Mother’s Day

Every year on the second Sunday of May, many countries in Europe, Africa, North and South America, Australia, China, and Japan celebrate one of the happiest and loveliest holidays — Mother’s Day.

In 1907, a young American, Anna Jarvis of West Virginia, took the initiative to honor mothers in memory of her mother, who had died prematurely. Anna wrote letters to government agencies, legislature, and prominent people with a proposal to devote one day a year to honoring mothers.

Anna’s efforts were crowned with success. In 1910, the state of Virginia was the first to recognize Mother’s Day as an official holiday. In 1912, the International Mother’s Day Association was formed with the aim of promoting a conscious celebration of the day. In 1914, Mother’s Day became an official holiday across the United States. In essence, this holiday spans from generation to generation for all of us because mothers are so important to us all.

May 15

Peace Officers Memorial Day

May 16

World Telecommunication and Information Society Day

May 18

Ascension Day

May 20

National Defense Transportation Day

May 21

International Tea Day

May 22

Harvey Milk Day

May 22

National Maritime Day

May 28

Hamburger Day

May 30

Memorial Day

May 30

World No Tobacco Day

June 2023

June 01

First Day of Pride Month

June 01

Say Something Nice Day

June 01

World Milk Day

June 02

Leave the Office Early Day

June 02

National Donut Day

June 04

Hug Your Cat Day

June 05

World Environment Day

June 06


June 08

Best Friends Day

June 09

Donald Duck Day

June 12

Red Rose Day

June 14

U.S. Army Birthday

June 14

Flag Day

June 21

Father’s Day

June 21

June Solstice

Holidays 2023 from Sociality.io social media holiday calendar - June 21 - International day of yoga

June 21

International Day of Yoga

On June 21, the world celebrates International Yoga Day, which was established by UN General Assembly Resolution No. 69/131 in 2014 with the aim of raising worldwide awareness of the benefits of yoga and adopting it to our way of life.

International Yoga Day was first celebrated in June 2015 and was initiated by Indian Prime Minister Narendra Modi. India is the birthplace of yoga, where it has been cultivated since ancient times. The chosen date falls on the longest day of the year for half of the globe. This date, associated with the Sun, is significant to many people and is known as the summer solstice.

The initiative was supported by all 175 states represented in the UN General Assembly, and in December 2014, June 21 was proclaimed International Yoga Day. Unanimous support for the establishment of the holiday is due to the recognition of the benefits yoga brings to the cultivation of physical and psychological health, which plays an important role in the modern world and increased stress on the psycho-emotional nature of a person.

June 21

National Selfie Day

June 22

Onion Ring Day

June 23

Typewriter Day

June 30

Social Media Day

July 2023

July 02

National Freedom Day

Holidays 2023 from Sociality.io social media holiday calendar - July 3 - International plastic bag free day

July 03

International Plastic Bag Free Day

International Plastic Bag Free Day, celebrated on July 3, is a global initiative that aims to eliminate the use of plastic bags. Plastic bags may seem convenient when shopping, but they place a huge strain on the environment. It can take up to 500 years for a plastic bag to disintegrate, which means plastic bags make up a huge portion of our landfills and pollute our waterways.

International Plastic Bag Free Day aims to focus on safer alternatives to demonstrate that a world without the use of so much plastic is possible. The day is associated with the Break Free from Plastic Movement, which began in September 2016 and has been joined by nearly 1,500 organizations. The movement is aimed at finding solutions to the plastic pollution crisis and making the planet safer for humans, the environment, and wildlife.

July 04

Independence Day

July 06

World Kissing Day

July 07

Tell the Truth Day

July 07

World Chocolate Day

July 08

Video Games Day

July 11

World Population Day

July 13

National French Fry Day

July 13

National Ice Cream Day

July 14

Bastille Day [France]

July 17

World Emoji Day

July 21

Junk Food Day

July 24

National Tequila Day

July 28

World Hepatitis Day

July 30

International Friendship Day

July 30

National Cheesecake Day

August 2023

August 06

National Sister Appreciation Day

August 07

Purple Heart Day

August 08

International Cat Day

August 09

Victory Day

August 13

International Left-Handers Day

August 15

Assumption of Mary [Christians]

August 19

National Aviation Day

August 19

World Humanitarian Day

August 19

World Photography Day

August 21

Senior Citizens Day

August 26

Women’s Equality Day

August 26

National Dog Day

September 2023

September 05

National Labor Day

September 06

Read a Book Day

September 09

International Literacy Day

September 09

Teddy Bear Day

September 11

World First Aid Day

September 11

Patriot Day

September 12

National Grandparents Day

Holidays 2023 from Sociality.io social media holiday calendar - September 13 - Positive thinking day

September 13

Positive Thinking Day

Positive Thinking Day is celebrated every year on September 13 to highlight the rewards of positive thinking. Positive Thinking Day is all about thinking positive thoughts and was first celebrated in 2003. An American entrepreneur came up with the idea of dedicating a day to positivity and positive thinking. The goal is to have a positive attitude all day.

September 17

Constitution Day and Citizenship Day

September 17

International Country Music Day

September 17

National CleanUp Day

September 18

U.S. Air Force Birthday

September 21

International Day of Peace

September 23

September Equinox

September 25

International Daughters Day

September 25

World Tourism Day

September 29

World Heart Day

October 2023

October 01

National Coffee Day

October 03

Child Health Day

October 03

World Architecture Day

October 03

National Boyfriend Day

October 04

National Taco Day

October 04

Feast of St. Francis of Assisi [Christian]

October 05

World Teachers’ Day

October 07

World Smile Day

October 10

Columbus Day

October 10

World Mental Health Day

October 13

U.S. Navy Birthday

October 14

World Standards Day

October 15

White Cane Safety Day

October 15

World Values Day

October 16

World Food Day

October 17

Boss’s Day

October 19

Global Ethics Day

Holidays 2023 from Sociality.io social media holiday calendar - October 24 - United nations day

October 24

United Nations Day

United Nations Day commemorates the anniversary of the UN Charter’s entry into force in 1945. The ratification of this keystone charter resulted in the establishment of the United Nations.

United Nations Day has been celebrated on October 24 since 1948. In 1971, in its resolution, the UN General Assembly recommended that member states celebrate this day as a public holiday. In honor of United Nations Day, a concert is usually held in the General Assembly Hall located at UN headquarters in New York. The 2021 concert was a call for stronger international cooperation for the benefit of countries and peoples alike and for a more peaceful and prosperous future for all as the world recovers from the
Covid-19 pandemic.

October 31


October 31

World Savings Day

November 2023

November 01

All Saints’ Day [Christian]

November 01

First Day of Native American Heritage Month

November 02

All Souls’ Day

November 05

New York City Marathon

November 06

Daylight Saving Time Ends

November 08–14

International Children’s Book Week

November 10

U.S. Marine Corps Birthday

Holidays 2023 from Sociality.io social media holiday calendar - November 11 - World origami day

November 11

World Origami Day

World Origami Day is celebrated annually on November 11. This day was established by the Japan Origami Association in 1980 and is associated with an important historical date — the day World War One ended. This war officially ended at 11 a.m. on November 11, 1918. It was the first day of peace after a war that lasted four years and three months. The Japanese paper crane is the symbol of this day. The four ones (11 a.m., November 11) are symbolized by the four sides of the square that make up the traditional paper cranes.

November 11

Veterans Day

November 14

World Cinema Day

November 14

World Diabetes Day

November 15

Clean Out Your Refrigerator Day

November 19

World Toilet Day

November 21

World Children’s Day

November 21

World Hello Day

November 21

World Television Day

November 24


November 25

Black Friday

November 26

American Indian Heritage Day [Washington]

November 28

Cyber Monday

December 2023

December 01

Rosa Parks Day

December 01

World AIDS Day

December 03

Making a Gift Day

December 05

World Soil Day

Holidays 2023 from Sociality.io social media holiday calendar - December 5 - World Turkish coffee day

December 05

World Turkish Coffee Day

The United Nations Educational, Scientific, and Cultural Organization (UNESCO) declared December 5 as World Turkish Coffee Day in 2013. Since then, many events surrounding Turkish coffee culture have been organized throughout the world.

Turkish coffee, a world-renowned Turkish delight, has an important place in Turkish tradition, with its rituals specific to Turkish culture. Turkish coffee, which is offered on special occasions, and which makes other occasions special, signifies friendship. In fact, a Turkish proverb is, “A single cup of coffee is remembered for 40 years.” Yunus Emre Institute organizes activities aimed at introducing Turkish coffee culture that serves as a bridge between hearts and organized a series of events on World Turkish Coffee Day on December 5, 2021 in collaboration with the Republic of Turkey Embassies and the Republic of Turkey Consulate Generals. The events, which were included in UNESCO’s List of Intangible Cultural Heritage, attracted a great deal of interest.

December 06

St. Nicholas Day

December 07

Pearl Harbor Remembrance Day

December 08

Feast of the Immaculate Conception

December 12

Feast of Our Lady of Guadalupe [Christian]

December 13

U.S. National Guard Birthday

December 17

Pan American Aviation Day

December 17

Wright Brothers Day

December 21

December Solstice

December 24

Christmas Eve

December 25

Christmas Day

December 31

New Year’s Eve

Using hashtags for holidays

Using hashtags is essential for holiday posts; they give you the opportunity to gain extra exposure and present your brand to new prospects. Consider them as free ads, if you will. Not every holiday has a popular hashtag, but even if a hashtag is unpopular, you might want to see if it works for you. Being seen in unpopular feeds is much easier than being seen in a feed that has a new post popping up every second. And, as always, don’t go overboard with hashtags—use them wisely—unless it’s Instagram. Everyone goes overboard with hashtags on Instagram. In case you don’t know this trick, you can post your hashtags in the comments section so your post doesn’t look messy. You can even delete the comment once every couple of hours and then repost it so you can be added to the top of the hashtag feed again.

Holiday campaign tips

If you decide to have a holiday campaign, like a sale or a deal, we suggest that you announce it beforehand. Of course, it all depends on the type of campaign and your business goals, but it’s usually much more beneficial to let people know about it beforehand. Even if they’re not interested in your offer, they’ll still be reminded about your brand.

Let’s say you have a Christmas sale. During Christmas, there are so many posts that it’s very difficult to be noticed. People might just give your post a glance and scroll ahead, and your campaign might not get the attention you want. However, if you start your campaign beforehand, the chances of your campaign being noticed are much higher.

Greeting cards distribution channels

Greeting cards are always a good idea, especially if your designers can create a fun spin on the design so that people will be more drawn to engage with the post. It’s a good idea to share these a day or two before major holidays so that more people will notice them. If you share a greeting card on the day of a major holiday, it might get lost in the social media chaos.

Social observances

For observances such as Clean Your Desk Day and Earth Day, you can jump on board and show how your company has chosen to celebrate the day. For Clean Your Desk Day, you could think of a fun way to show how your staff has chosen to clean their desks. For Earth Day, you could participate in an environmental cause and take the opportunity to state how your company is contributing to helping keep our environment clean and healthy.

With some holidays, you can not only remind people about your brand but also show them how strong your culture is, which some people take into account when interacting with a business.

Giveaways, contents, and other engaging activities

Giveaways and contests are amazing ways to get your followers to engage with your brand on social platforms, and holidays are a great excuse to have a giveaway or contest! Take traditional social media competitions, such as photo caption contests, like to enter, random comment wins, and add a little holiday theme to them. Now you’ve got yourself some green arrow ups in your SM analytics.

The aftermath

Don’t forget to create separate reports of each holiday’s campaign performance so that next year you’ll have some solid info on what works for your brand and what doesn’t. Data can be a great tool to move you forward in your social media efforts, so always summarize your performance for each holiday campaign — just make sure to use reliable analytics tools for this task.

Whether it’s the 4th of July or Hot Sauce Day, be fun, be creative, and let your customers know that you’re there to help them make every day a celebration!

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