2023 Social media holiday calendar
[Downloadable]
Nearly every day of the year is some sort of holiday on the internet, and you don’t want to miss the chance to celebrate those holidays with your followers. Whether it’s National Hugging Day, Taco Day, or Halloween, you want your social media accounts to be set to celebrate properly. We have some good news for you! Our team has created the Definitive 2023 Holiday Calendar, so you don’t have to.
With this holiday calendar, you can review the holidays, pick the ones relevant to your brand and your following, and then create social media content for those special days. For amazing social media success, try to go beyond making posts on those special days. Discounts, fun visual content, or maybe even special limited-edition product lines can lead to great success. The opportunities are limitless.
And don’t forget about the hashtags! Each holiday or observance day comes with its own hashtags, so don’t forget to use them for good social media exposure. Keep in mind that it’s a good idea to use less popular variations of the holiday’s hashtags—don’t just go with the crazy popular #MerryChristmas type hashtags.
Below, you can download the Google Calendar .ics file and add it to your calendar of choice. Review the calendar and pick the most relevant events for your company and your followers.
Download social media holiday calendar
Table of contents
January 2023
January 01
New Year’s Day
January 06
Epiphany [Christian]
January 07
Orthodox Christmas Day
January 08
Earth’s Rotation Day
January 10
Clean Off Your Desk Day
January 12
Marzipan Day
January 13
Stephen Foster Memorial Day
January 14
Orthodox New Year
January 15
Hat Day
January 16
National Nothing Day
January 16
Robert E. Lee’s birthday [Florida]
January 17
Benjamin Franklin Day
January 17
Martin Luther King Jr. Day
January 19
National Popcorn Day
The annual celebration recognizes the time-honored snack that has become a fundamental part of our everyday lives all over the world. Celebrate Popcorn Day with a bowl of popcorn and your favorite movie!
January 20
Penguin Awareness Day
January 21
National Hugging Day
January 21
Squirrel Appreciation Day
January 22
Chinese New Year
January 24
National Compliment Day
January 26
Spouse’s Day
January 27
National Chocolate Cake Day
January 29
Kansas Day
January 29
Puzzle Day
February 2023
February 01
National Freedom Day
February 01
First Day of Black History Month
February 02
Groundhog Day
February 04
Rosa Parks Day
February 04
Thank Your Mailman Day
February 04
World Cancer Day
February 05
World Nutella Day
Since 2007, World Nutella Day has been celebrated on February 5, and today, this holiday enjoys international recognition.
The Nutella brand, known worldwide and loved by children, secured a place of honor on the list of world holidays almost immediately. In 2007, American Sara Rosso, a blogger living in Italy, claimed February 5 as World Nutella Day. The initiative was taken up by millions of fans of this tasty chocolate-hazelnut spread.
In 2007, the first Nutella Day celebration was held in Italy, the home of the tasty spread. Now, every year, processions and concerts, flash mobs, celebrations, and tastings of various dishes using Nutella (cakes, pastries, buns, cocktails, and more) are organized all over the world. The holiday continues to grow in popularity, and celebrations are held in many cities around the world, including the virtual city of Nutellaville, where you’ll find poems, recipes, and many more things dedicated to Nutella.
February 02
National Pizza Day
February 12
Lincoln’s Birthday
February 13
Superbowl
February 13
World Radio Day
February 14
Statehood Day [Arizona]
February 14
Valentine’s Day
February 15
Susan B. Anthony’s birthday
[CA, FL, NY, WI]
February 16
Elizabeth Peratrovich Day [Alaska]
February 21
Presidents’ Day
February 22
Be Humble Day
February 26
Tell a Fairy Tale Day
February 27
International Polar Bear Day
February 28
Linus Pauling Day [Oregon]
March 2023
March 01
National Freedom Day
March 01
First Day of Black History Month
March 01
International Compliment Day
March 05
Groundhog Day
March 09
Rosa Parks Day
March 10
Mario Day
On March 10, video game fans around the world celebrate Mario Day. This unofficial holiday is dedicated to one of the most famous video game characters, Mario, who has appeared in over 200 video games.
Mario is more than just a video game character. He is a true pop culture icon. Along with video games, Mario has appeared in television shows, comics, films, commercials, and on various merchandise. Mario even appeared at the closing ceremony of the 2016 Summer Olympics.
Video game fans celebrate Mario Day every year on March 10, which was chosen because, when written as Mar 10, it looks like the word MARIO.
March 12
Alfred Hitchcock Day
March 13
Daylight Saving Time Starts
March 14
National Potato Chip Day
March 14
Pi Day
March 15
Napping Day
March 15
World Consumer Rights Day
March 17
St. Patrick’s day
March 18
Awkward Moments Day
March 18
World Sleep Day
March 18
Holi (Hindu Festival of Colors)
March 20
March Equinox
March 20
International Day of Happiness
March 20
World Storytelling Day
March 21
International Day for the Elimination
of Racial Discrimination
March 21
World Poetry Day
March 21
World Puppetry Day
March 21
World Down Syndrome Day
March 22
World Water Day
March 23
World Meteorology Day
March 24
World Tuberculosis Day
March 26
Make Up Your Own Holiday Day
March 27
World Theater Day
March 29
National Vietnam War Veterans Day
March 30
Take a Walk in the Park Day
March 31
César Chávez Day
April 2023
April 01
April Fool’s Day
April 02
World Autism Awareness Day
April 04
Tell a Lie Day
April 04
NATO Day
April 04
International Day for Mine Awareness
and Assistance in Mine Action
April 04
World Stray Animal Day
April 06
National Tartan Day
April 06
National Library Workers’ Day
April 07
World Health Day
World Health Day (WHD) is celebrated every year on April 7 to mark the anniversary of the founding of the World Health Organization (WHO) in 1948. Each year, a theme is selected to highlight a priority area of public health concern around the world. World Health Day is an opportunity to unite countries and bring awareness to global health priorities.
April 07
Good Friday
April 08
Holy Saturday
April 09
Easter Sunday
April 10
Easter Monday
April 13
Thomas Jefferson’s Birthday
April 15
Passover Eve
April 16
Orthodox Easter
April 16
Emancipation Day
April 17
International Day of Peasants’ Struggles
April 18
Boston Marathon
April 21
San Jacinto Day
April 22
Earth Day
April 26
Confederate Heroes’ Day [Texas]
April 27
Administrative Professionals Day
April 29
Take our Daughters and Sons to Work Day
April 29
International Dance Day
April 30
Honesty Day
May 2023
May 01
Batman Day
May 01
International Labor and Workers’ Day
May 01
Law Day
May 01
Lei Day
May 01
Loyalty Day
May 03
World Press Freedom Day
May 04
Rhode Island Independence Day
May 04
Star Wars Day
May 05
Cinco de Mayo
May 05
National Day of Prayer
May 06
National Nurses Day & Week
May 07
No Pants Day
May 08
Victory in Europe Day
May 08
Mother’s Day
Every year on the second Sunday of May, many countries in Europe, Africa, North and South America, Australia, China, and Japan celebrate one of the happiest and loveliest holidays — Mother’s Day.
In 1907, a young American, Anna Jarvis of West Virginia, took the initiative to honor mothers in memory of her mother, who had died prematurely. Anna wrote letters to government agencies, legislature, and prominent people with a proposal to devote one day a year to honoring mothers.
Anna’s efforts were crowned with success. In 1910, the state of Virginia was the first to recognize Mother’s Day as an official holiday. In 1912, the International Mother’s Day Association was formed with the aim of promoting a conscious celebration of the day. In 1914, Mother’s Day became an official holiday across the United States. In essence, this holiday spans from generation to generation for all of us because mothers are so important to us all.
May 15
Peace Officers Memorial Day
May 16
World Telecommunication and Information Society Day
May 18
Ascension Day
May 20
National Defense Transportation Day
May 21
International Tea Day
May 22
Harvey Milk Day
May 22
National Maritime Day
May 28
Hamburger Day
May 30
Memorial Day
May 30
World No Tobacco Day
June 2023
June 01
First Day of Pride Month
June 01
Say Something Nice Day
June 01
World Milk Day
June 02
Leave the Office Early Day
June 02
National Donut Day
June 04
Hug Your Cat Day
June 05
World Environment Day
June 06
D-Day
June 08
Best Friends Day
June 09
Donald Duck Day
June 12
Red Rose Day
June 14
U.S. Army Birthday
June 14
Flag Day
June 21
Father’s Day
June 21
June Solstice
June 21
International Day of Yoga
On June 21, the world celebrates International Yoga Day, which was established by UN General Assembly Resolution No. 69/131 in 2014 with the aim of raising worldwide awareness of the benefits of yoga and adopting it to our way of life.
International Yoga Day was first celebrated in June 2015 and was initiated by Indian Prime Minister Narendra Modi. India is the birthplace of yoga, where it has been cultivated since ancient times. The chosen date falls on the longest day of the year for half of the globe. This date, associated with the Sun, is significant to many people and is known as the summer solstice.
The initiative was supported by all 175 states represented in the UN General Assembly, and in December 2014, June 21 was proclaimed International Yoga Day. Unanimous support for the establishment of the holiday is due to the recognition of the benefits yoga brings to the cultivation of physical and psychological health, which plays an important role in the modern world and increased stress on the psycho-emotional nature of a person.
June 21
National Selfie Day
June 22
Onion Ring Day
June 23
Typewriter Day
June 30
Social Media Day
July 2023
July 02
National Freedom Day
July 03
International Plastic Bag Free Day
International Plastic Bag Free Day, celebrated on July 3, is a global initiative that aims to eliminate the use of plastic bags. Plastic bags may seem convenient when shopping, but they place a huge strain on the environment. It can take up to 500 years for a plastic bag to disintegrate, which means plastic bags make up a huge portion of our landfills and pollute our waterways.
International Plastic Bag Free Day aims to focus on safer alternatives to demonstrate that a world without the use of so much plastic is possible. The day is associated with the Break Free from Plastic Movement, which began in September 2016 and has been joined by nearly 1,500 organizations. The movement is aimed at finding solutions to the plastic pollution crisis and making the planet safer for humans, the environment, and wildlife.
July 04
Independence Day
July 06
World Kissing Day
July 07
Tell the Truth Day
July 07
World Chocolate Day
July 08
Video Games Day
July 11
World Population Day
July 13
National French Fry Day
July 13
National Ice Cream Day
July 14
Bastille Day [France]
July 17
World Emoji Day
July 21
Junk Food Day
July 24
National Tequila Day
July 28
World Hepatitis Day
July 30
International Friendship Day
July 30
National Cheesecake Day
August 2023
August 06
National Sister Appreciation Day
August 07
Purple Heart Day
August 08
International Cat Day
August 09
Victory Day
August 13
International Left-Handers Day
August 15
Assumption of Mary [Christians]
August 19
National Aviation Day
August 19
World Humanitarian Day
August 19
World Photography Day
August 21
Senior Citizens Day
August 26
Women’s Equality Day
August 26
National Dog Day
September 2023
September 05
National Labor Day
September 06
Read a Book Day
September 09
International Literacy Day
September 09
Teddy Bear Day
September 11
World First Aid Day
September 11
Patriot Day
September 12
National Grandparents Day
September 13
Positive Thinking Day
Positive Thinking Day is celebrated every year on September 13 to highlight the rewards of positive thinking. Positive Thinking Day is all about thinking positive thoughts and was first celebrated in 2003. An American entrepreneur came up with the idea of dedicating a day to positivity and positive thinking. The goal is to have a positive attitude all day.
September 17
Constitution Day and Citizenship Day
September 17
International Country Music Day
September 17
National CleanUp Day
September 18
U.S. Air Force Birthday
September 21
International Day of Peace
September 23
September Equinox
September 25
International Daughters Day
September 25
World Tourism Day
September 29
World Heart Day
October 2023
October 01
National Coffee Day
October 03
Child Health Day
October 03
World Architecture Day
October 03
National Boyfriend Day
October 04
National Taco Day
October 04
Feast of St. Francis of Assisi [Christian]
October 05
World Teachers’ Day
October 07
World Smile Day
October 10
Columbus Day
October 10
World Mental Health Day
October 13
U.S. Navy Birthday
October 14
World Standards Day
October 15
White Cane Safety Day
October 15
World Values Day
October 16
World Food Day
October 17
Boss’s Day
October 19
Global Ethics Day
October 24
United Nations Day
United Nations Day commemorates the anniversary of the UN Charter’s entry into force in 1945. The ratification of this keystone charter resulted in the establishment of the United Nations.
United Nations Day has been celebrated on October 24 since 1948. In 1971, in its resolution, the UN General Assembly recommended that member states celebrate this day as a public holiday. In honor of United Nations Day, a concert is usually held in the General Assembly Hall located at UN headquarters in New York. The 2021 concert was a call for stronger international cooperation for the benefit of countries and peoples alike and for a more peaceful and prosperous future for all as the world recovers from the
Covid-19 pandemic.
October 31
Halloween
October 31
World Savings Day
November 2023
November 01
All Saints’ Day [Christian]
November 01
First Day of Native American Heritage Month
November 02
All Souls’ Day
November 05
New York City Marathon
November 06
Daylight Saving Time Ends
November 08–14
International Children’s Book Week
November 10
U.S. Marine Corps Birthday
November 11
World Origami Day
World Origami Day is celebrated annually on November 11. This day was established by the Japan Origami Association in 1980 and is associated with an important historical date — the day World War One ended. This war officially ended at 11 a.m. on November 11, 1918. It was the first day of peace after a war that lasted four years and three months. The Japanese paper crane is the symbol of this day. The four ones (11 a.m., November 11) are symbolized by the four sides of the square that make up the traditional paper cranes.
November 11
Veterans Day
November 14
World Cinema Day
November 14
World Diabetes Day
November 15
Clean Out Your Refrigerator Day
November 19
World Toilet Day
November 21
World Children’s Day
November 21
World Hello Day
November 21
World Television Day
November 24
Thanksgiving
November 25
Black Friday
November 26
American Indian Heritage Day [Washington]
November 28
Cyber Monday
December 2023
December 01
Rosa Parks Day
December 01
World AIDS Day
December 03
Making a Gift Day
December 05
World Soil Day
December 05
World Turkish Coffee Day
The United Nations Educational, Scientific, and Cultural Organization (UNESCO) declared December 5 as World Turkish Coffee Day in 2013. Since then, many events surrounding Turkish coffee culture have been organized throughout the world.
Turkish coffee, a world-renowned Turkish delight, has an important place in Turkish tradition, with its rituals specific to Turkish culture. Turkish coffee, which is offered on special occasions, and which makes other occasions special, signifies friendship. In fact, a Turkish proverb is, “A single cup of coffee is remembered for 40 years.” Yunus Emre Institute organizes activities aimed at introducing Turkish coffee culture that serves as a bridge between hearts and organized a series of events on World Turkish Coffee Day on December 5, 2021 in collaboration with the Republic of Turkey Embassies and the Republic of Turkey Consulate Generals. The events, which were included in UNESCO’s List of Intangible Cultural Heritage, attracted a great deal of interest.
December 06
St. Nicholas Day
December 07
Pearl Harbor Remembrance Day
December 08
Feast of the Immaculate Conception
December 12
Feast of Our Lady of Guadalupe [Christian]
December 13
U.S. National Guard Birthday
December 17
Pan American Aviation Day
December 17
Wright Brothers Day
December 21
December Solstice
December 24
Christmas Eve
December 25
Christmas Day
December 31
New Year’s Eve
Using hashtags for holidays
Using hashtags is essential for holiday posts; they give you the opportunity to gain extra exposure and present your brand to new prospects. Consider them as free ads, if you will. Not every holiday has a popular hashtag, but even if a hashtag is unpopular, you might want to see if it works for you. Being seen in unpopular feeds is much easier than being seen in a feed that has a new post popping up every second. And, as always, don’t go overboard with hashtags—use them wisely—unless it’s Instagram. Everyone goes overboard with hashtags on Instagram. In case you don’t know this trick, you can post your hashtags in the comments section so your post doesn’t look messy. You can even delete the comment once every couple of hours and then repost it so you can be added to the top of the hashtag feed again.
Holiday campaign tips
If you decide to have a holiday campaign, like a sale or a deal, we suggest that you announce it beforehand. Of course, it all depends on the type of campaign and your business goals, but it’s usually much more beneficial to let people know about it beforehand. Even if they’re not interested in your offer, they’ll still be reminded about your brand.
Let’s say you have a Christmas sale. During Christmas, there are so many posts that it’s very difficult to be noticed. People might just give your post a glance and scroll ahead, and your campaign might not get the attention you want. However, if you start your campaign beforehand, the chances of your campaign being noticed are much higher.
Greeting cards distribution channels
Greeting cards are always a good idea, especially if your designers can create a fun spin on the design so that people will be more drawn to engage with the post. It’s a good idea to share these a day or two before major holidays so that more people will notice them. If you share a greeting card on the day of a major holiday, it might get lost in the social media chaos.
Social observances
For observances such as Clean Your Desk Day and Earth Day, you can jump on board and show how your company has chosen to celebrate the day. For Clean Your Desk Day, you could think of a fun way to show how your staff has chosen to clean their desks. For Earth Day, you could participate in an environmental cause and take the opportunity to state how your company is contributing to helping keep our environment clean and healthy.
With some holidays, you can not only remind people about your brand but also show them how strong your culture is, which some people take into account when interacting with a business.
Giveaways, contents, and other engaging activities
Giveaways and contests are amazing ways to get your followers to engage with your brand on social platforms, and holidays are a great excuse to have a giveaway or contest! Take traditional social media competitions, such as photo caption contests, like to enter, random comment wins, and add a little holiday theme to them. Now you’ve got yourself some green arrow ups in your SM analytics.
The aftermath
Don’t forget to create separate reports of each holiday’s campaign performance so that next year you’ll have some solid info on what works for your brand and what doesn’t. Data can be a great tool to move you forward in your social media efforts, so always summarize your performance for each holiday campaign — just make sure to use reliable analytics tools for this task.
Whether it’s the 4th of July or Hot Sauce Day, be fun, be creative, and let your customers know that you’re there to help them make every day a celebration!
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