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It’s that time of year again — our annual review. 🎈
2025 was a special year for us as Sociality.io turned 10. A decade of building, learning, shipping, and staying close to what teams actually need for social media management at scale. 🎉
AI also kept evolving fast, but our focus stayed the same: making AI-native tools useful inside real workflows. Less hype, more daily value.
Our 2025 highlights
This year, we focused on one thing: making Sociality.io faster to use, easier to operate, and smarter where it matters.
That meant:
- Cleaner workflows for daily operations
- Better visibility and control for teams
- More AI support, but still human-led
- Stronger security and governance
- More analytics depth across platforms
2025 in milestones
1. AI in the core: Engage + Listen got smarter
Throughout 2025, we made AI practical across daily workflows, not as a gimmick, but as real help inside the product.
- Engage AI tagging: Incoming messages are labeled as “Lead,” “Spam,” or “Filler,” so teams can prioritize fast.
- Listen AI tagging: AI suggests the best matching tags from your own tag pool as soon as mentions arrive.
- Listen AI summaries: Quick generative summaries help you understand lists faster.
- Human-in-the-loop review: Items can start as “Waiting for Review”, so you verify AI before moving forward.
2. Engage: Smarter, faster, sharper
We re-engineered the Engage module to support high-volume social media customer service with a “flow-state” interface.
Fewer clicks. Less clutter. More flow:
- Expanded message logs: See the full story of what happened in a conversation.
- Multiple Tags: Add up to 5 tags to a conversation for better categorization.
- Status field: Track where each conversation stands with a clear status.
- User Detail Expansion: Add key user notes directly inside Engage.
- Message stream upgrades: Voice notes, story mentions, and media shares are now handled more cleanly, with better visual cues and more accurate tracking.
3. Analytics updates
We shipped several updates to provide deeper social media intelligence and competitor benchmarking:
- Campaign tag insights: Compare performance by tags inside platform reports (reach, interactions, engagement rate, and more)
- Competitors: Gain visibility into competitor Reels view counts.
- Audience Breakdown: New graphs for follower vs. non-follower reach and TikTok age demographics.
- Platform-Specific Metrics: Added Facebook Outreach Impact, LinkedIn Reshare analytics, and TikTok “Total Watch Time.”
4. Introducing “Security+”
As digital risks continue to grow, we introduced Security+ in Organization Settings to give admins stronger control over enterprise security.
- Enforced 2FA and strong password policies.
- Session and password expiration controls.
- IP Whitelisting (Allowed IPs) and User Activity Log exports.
- A real-time dashboard to track your organization’s security posture at a glance.
Looking ahead to 2026: Our AI-native era
As we enter our 11th year, we are preparing for our most significant launch yet. We are currently developing a new category-defining product where AI is the native core, powered by a decade of social media data.
This is a pivotal moment in the Sociality.io journey. We are fully dedicated to transitioning our ecosystem into a new era of autonomous social intelligence.
More to come — stay tuned.
A massive thank you to our amazing team and to every customer who trusts us with their day-to-day workflows — we couldn’t do this without you.
Here’s to a bright new year ahead — excited for what we’ll build together in 2026. 🎄
And don’t forget to connect with us on LinkedIn, X, and Reddit for updates and social media marketing insights. ❤️
