Buffer vs Sociality.io Comparison

We love to see you reading this page! Your interest in Sociality.io means a world to us.

For years we have been evaluating social media management tools and newly emerging social media marketers' needs. Let us help you with your search.

Yes, we would love to see you becoming a Sociality.io member. However, we are here to win your heart with transparent methods and our dedicated work.

We are true all-in-one social media management solution

Social media marketing evolves and so is the market for dedicated tools. All social media management platforms have the same essential features. But we are here to take you behind the scenes and point to often missed features and things to consider. We put all our cards on a table so that you can make the best decision to grow your business. So here, it is.

Sociality.io Buffer
Publishing, inbox, and reporting for all plans with one subscription and one dashboard
Unlimited publishing, report, and engagement
Promoted Instagram post detection
Instagram Ad monitoring
Advanced mobile application with all features in one place
Affordable pricing for teams
Instagram direct publishing

Since 2015 Sociality.io team has been on a mission to understand the market and customers’ needs and build a tool that efficiently helps you to reach your social media marketing goals. It all started with a simple publishing tool we have successfully transformed into a powerful social media management platform that is trusted by hundreds of companies around the globe.

Some of the exciting numbers we have

  • More than 10.000 social media accounts that have a total of 400M+ followers are managed by our tool.
  • We have customers that are located in 50 countries.
  • 2.000+ marketers are using our solution
Meet our clients
A true all-in-one solution

A true all-in-one solution

10 years ago social media marketing was highly focused solely on creating and publishing content. Indeed, in our early steps, Sociality.io had only one Publish module. However, the tool has to evolve with emerging trends and solve your current needs.

Sociality.io is a true all-in-one social media management platform. With the help of our tool you can:

  • Publish, schedule, approve content collaboratively with your team or stakeholders across LinkedIn, Instagram, Facebook, Youtube, and Twitter.
  • Manage all comments, direct messages, mentions, replies in one inbox.
  • Listen to ongoing conversations on social, news, web, and blogs around essential keywords.
  • Get unlimited reports about social media pages, competitors, conversation activities, and listening.
  • Monitor your competitors' performance to set the right benchmarks.

Sociality.io enables you to practice intelligent tactics from one tool. + Bonus: our pricing includes all modules without paying extra for each one.

Enjoy unlimited power

Enjoy unlimited power

Get advantage of unlimited powers inside Instagram, LinkedIn, Twitter, Youtube, and Facebook.

  • Publish an unlimited amount of posts.
  • Send an unlimited comment, replies, mentions, Instagram ad comments, etc.
  • Download unlimited reports conversation activities, social profiles, competitor analysis, and listening.
  • Plus, we offer unlimited keywords, alert e-mails, templates, internal notes, and so on!

Whether you want to post 1 post per week or 1000 — Sociality.io supports your social media marketing decisions with a tool that scales with your growth without any limits!

Explore Instagram ninja tactics

Buffer is a great Publishing tool. Direct scheduling, approval workflow, first comment features, and many other powerful features make Buffer one of the most recognized solutions for marketers.

What can Sociality.io add to the game? 4 things = Instagram direct publishing + Instagram Ads monitoring + Promoted content + Unlimited, comprehensive insight.

Your secret superpower inside Sociality.io

Instagram direct publishing

While Buffer offers manual publishing with push notification reminders, Sociality.io makes it easy to share your content. You can create a winning social media marketing strategy by automating the process of publishing with the Instagram direct publishing feature.

Improve Instagram Ad monitoring

Whenever you launch an advertising campaign comment moderation process becomes an important priority.

You want to hide inappropriate comments, engage with leads, answer to questions and do it all in collaboration with your team members or clients. Sociality.io enables you to do it all inside our Engage module.

Detect competitors’ promoted content

Are you wondering how often, when, how efficient competitors promote a post? Stop second-guessing and use real data to find real answers.

Sociality.io detects competitors' promoted content. Moreover, we show you the direct distribution of paid and organic metrics. So, you'll not only know approximate competitors' social media advertising budget but also learn about their mistakes or successes.

Detect competitors’ promoted content

Uncover comprehensive insights

At Sociliaty.io we don't see a point of offering you a Publish module without advanced Reports. Data-driven social media marketers drive higher results.

At Sociality.io you can track metrics on your audience, engagement rates, team performance metrics, and so much more. You can download a sample report to check it yourself. (Also, we give historical valuable insights for Instagram Stories, too)

Uncover comprehensive insights

Moreover, you can add your competitors' to your profile and track their Instagram profiles' metrics, content performance and more. You can download a sample report.

Moreover, you can add your competitors' to your profile and track their Instagram profiles' metrics, content performance and more.

Moreover, you can add your competitors' to your profile and track their Instagram profiles' metrics, content performance and more.

Mobile application: achieve more on the go

Mobile application: achieve more on the go

Sociality.io offers the best mobile application in the market! Our team saw a need for marketers to solve tasks on the go without being trapped 24/7 to their work desks or laptops.

Sociality.io mobile application includes all modules (Publish, Engage, Report, Listen, and Competitor analysis).

Didn’t find the feature you are looking for? Click here for a detailed comparison table, where we’ve prepared a complete side-by-side comparison to save you some time.
General features Sociality.io Buffer
Team collaboration
Content approval workflow
Note inside content calendar
Record on team activity
Email Support
Strategy recommendations
Calendar view
Assign access and permissions
Approval workflow
Browser extension
iOS and Android Apps
Third-Party Integrations
Two Factor Authentication
Self-Service Knowledge Base
Onboarding Training
Social media certificates
Publish Sociality.io Buffer
Unlimited posting
Add to Facebook photo albums
Content queues
Emoji picker
Label content for easy organization
Multiple photo upload to Facebook
Queueing and requeueing options
Queue pause and shuffle options
Scheduling and rescheduling options
UTM code generator
Create a Posting Schedule
Instagram First Comment
Instagram Tagging
Instagram Shop Grid
Direct Instagram Publish
Bulk scheduling
Drag and drop inside content calendar
Special days labeled on Content calendar
Content preview
GIFs, 360° photos
Custom cover image planning
Instagram Hashtag Manager
Instagram Stories
Create and Manage Draft Posts
Internal notes inside content calendar
Filter Published posts
Engage Sociality.io Buffer
Direct/Private messages
Ad comments
Team inbox
Add internal notes
Assign conversations to teammates
Emoji picker
Automated moderation rules
Filter by keyword
One-click translation of inbox items
Auto-advance inbox option
Archive conversations
Review all (Mark all as read)
Save conversations
Engage templates
Reply in PM/DM
Filter by internal action
Real-time collaboration
Filter by content type
Reply with image
Tags and custom folders
Customer profiles
Engagement team reports
Export team reports
Most active followers
Follower activity hours
Collision detection
Keyboard shortcuts
Share, Retweet, Quote
Follow, Unfollow a user
View post natively
Send follow up on conversation
Analyze Sociality.io Buffer
Analyze available in all plans
Unlimited reports
Conversation activities report
Competitors analysis report
Customizable date ranges
Facebook ROI report
Content performance report
Report for Instagram Stories
In-depth social analytics
Stories analytics
Report white labeling
History of posts All history Depends on plan
Customizable template
Export reports
Schedule auto reports
Listen Sociality.io Buffer
Facebook: public mentions of your page
Twitter: username, URLs, search terms
Instagram: username, hashtags
YouTube: username, keywords
Web: forum mentions
Blog mentions
Content and user labelling
Save content
Assign content to a teammate
Auto-sentiment analysis
Listening reports
Export reports
Comperative charts
Content analysis
Publishing frequencies
Schedule auto reports
Keyword filter
View post natively
Reply with template
Sociality.io pricing plans drives higher ROIs

Sociality.io pricing plans drives higher ROIs

Why Sociality.io drives higher ROIs? Because we offer all modules in one bundle without any additional fees. Hurray for transparent pricing plans!

Let’s imagine you have 10 social media accounts and 2 members. You need the Publish, Engage, and Report modules.

Here is how Sociality.io and Buffer price your needs:

  • Sociality.io = $720 per year
  • Buffer (Publish + Analyze) = $1008 + ($40*12) = $1488 per year

Looking for a different plan? Our pricing tool will help you to choose the right tool for your needs.


If you have any questions, please contact our support team, where an awesome support team is always happy to help!

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