Beyond Beta December 2022 at
Beyond Beta December 2022 at

2022 Wrapped is here for!

Wow, what a year it’s been for! We couldn’t be more thrilled to share all of our accomplishments with you 🤩 From boosting performance and reliability to adding tons of new features and expanding platform support, we’ve been working tirelessly to make the very best it can be for you, our lovely customers 🤍 Whether you’re just starting out on your social media management journey or you’re a seasoned pro, we wanted to get you covered! Thank you for choosing and for being a part of our journey. Here’s to many more exciting years ahead 🥂

In a nutshell, here’s what we’ve been up to in 2022:

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Beyond Beta December 2022 at - Highlights
Beyond Beta December 2022 at - Highlights list
Beyond Beta December 2022 at - Improvements
Beyond Beta December 2022 at - Improvements list
Beyond Beta December 2022 at - Zooming in

TikTok Analytics integration

TikTok Analytics integration

TikTok Analytics has been available as Open Beta with for you to never miss the opportunity to grow 🥳 

Here is how you can benefit from TikTok Analytics in a nutshell:

🙋🏻‍♀️ Summary cards – where you gained insights on your TikTok strategy

👥 Audience insights – you got to know your TikTok audience better

🎯 Engagement and view distribution tables – where you discover that uncovering the best times for your TikTok content is a piece of cake

#️⃣ Hashtag analysis – allowed you to discover the hashtags that work best for you

👌 Postcards – that covered the complete TikTok post details

We have also created a sample report where you can easily see how the report will look 🤗

Instagram Reels integration for all modules

Instagram Reels integration for all modules

That is pretty straightforward: We have completed the Instagram Reels integration for all of our 5 different modules in 2022. Here were the features available with while you were managing your IG Reels:

Publish: Shared reels directly.

Engage: Managed the Reel’s comments.

Listen: Previewed the Reels containing the hashtag you searched.

Analytics & Competitor Analysis: Generated Reels reports.

“Views” feature for reports 

"Views" feature for reports 

We believe that we are providing the most comprehensive and detailed social media analytics reports. So that it becomes much easier for you to find meaning in data scattered across all your social media channels. Well, we had that approach but with a new style 🤗

✨So we introduced our “Views” menu to you in 2022 ✨

It was allowing you to customize your social media analytics reports as you prefer. This feature allowed you to easily create views containing only the metrics you prefer and report or export them.

Here was how it in a nutshell:

  1. Simply go to the Analytics module. 
  2. Click the “Views” menu on the header.
  3. Click “Add new view.” 
  4. Select the insights and data you want to evaluate.
  5. Voila! You are done! (Yes, it is that simple 😌)

“Team performance” reports

"Team performance" reports

😩 Grappled with overflowing social engagement? 

😏 Buried under tons of notifications for digging for important messages? 

🤯 Battled to collaborate as a team? 

🤟 All was over! It was our pleasure to assist you on that journey 

We were thrilled to announce that the “team performance report” was live! Well, sounded good, but what did we actually mean?

What we mean includes but not limited to ⤵️ 👀

  • Customer support metrics to unlock the power in your data 🔓
  • Monitor your team performance and gain actionable insights 🔥
  • Conversation activities insights to lead the conversations 🦜
  • CSV and XLS format to export your reports 📄

Updated: Analytics module

Updated: Analytics module

As always, in 2022, social media reports were again an inevitable part of effective social media management and marketing. It was for sure! So, we improved our Analytics module in different aspects! What we have added includes but is not limited to ⤵️

New look and feel for reports

Hold on to experience more comprehensive but direct-to-point representations of the social media reports we designed for you. We wish these new and fresh look for reports will help you to uncover meaningful insights that contribute to more successful social media marketing campaigns 👌

Optimizations for report export

We were getting feedback on long waiting times and large file sizes in reports that were exported 🥲 We heard your feedback and made some improvements to the reports export process 🚀 Now, you can export your reports much faster due to the greatly reduced size of the exported files.

Let’s summarize what is waiting for you while exporting reports with numbers ⤵️

  • Our improvements have accelerated the file export process by ≈60%, and your waiting times will now be much less.
  • The size of the exported files has been optimized, and the file size has been reduced to around ≈3MB, which used to be around 10MB.

XLS-CSV exports for Analytics

XLS-CSV exports for Analytics

Social media page reports include so much insightful data for your brand and social media strategy. With the help of page reports, you have easily managed your online presence and set realistic goals for your social media management without all the tedious data collection. What is better than having such a report is to export those reports for many different formats – like PPT, PDF, CSV, and XLS. In the end, you chose the format you felt comfortable with, and we handled the rest – it was our pleasure!

Hashtag analysis for Analytics and Competitors

Hashtag analysis for Analytics and Competitors

We use hashtags every day to reach more people with similar interests, but what about measuring their efficiency? 🧐

Well, it is so easy now because we have added the hashtag analysis table on page reports under the Analytics and Competitor Analysis modules in 2022. 

All you need to do is to discover the hashtags that work best to increase your social content’s reach and engagement. Moreover, you can simply track and uncover the hashtags that are used and worked best by your Twitter and Instagram competitors. Stay in the loop with hashtag analysis, and enhance your social media management experience by getting more done with less.

Enriched Twitter metrics for Analytics, including paid insights

Enriched Twitter metrics for Analytics, including paid insights

We knew metrics were the heart of Twitter management, and tracking them was essential. So, we wanted to make that process better by updating the Twitter page report postcards. This improvement on the Twitter metrics was aimed to allow you to see, manage and measure the new metrics such as impressions, video views, or clicks. Moreover, we enabled you to see your Twitter posts organic or paid distribution, too.

LinkedIn API integration

LinkedIn API integration

In 2022, one more API integration was completed! We have implemented the new and updated LinkedIn API. This new LinkedIn API was allowing you to manage your LinkedIn comments and page mentions easier and faster via

Discover more: social media API

Instagram Carousel publishing

Instagram Carousel publishing

Remember the times you were traveling around the desktop app and mobile app when publishing your amazing Instagram carousels? It was gone in 2022 because we updated the Instagram carousel publishing process – it became “direct publishing” 🥳 All you need is one click and then bumm 🚀

Focus on the carousel posts that will help you to customize your feed and increase engagement ✨ We will handle the rest for you in 2023, too ❤️

New badges from G2

New badges from G2

🎉 We are glad to announce that we have received 4 new badges from G2! These badges represent our achievements and accomplishments on the G2 platform. They are a testament to the hard work and dedication of our team 💪 We are proud to display these badges and continue to strive for excellence in all that we do. 

Thank you to all of our amazing users for supporting us in 2022 💜 Your loyalty and feedback mean everything to us 🙌 Thank you for being a part of our community. We value and appreciate each and every one of you. Here’s to many more exciting years ahead together 🥂

Ebru Kirimli

Ebru Kirimli is a digital marketing enthusiast and lifetime learner 🍀 She is a really big fan of traveling and meeting with new cultures around the world ✈️