Deep dive: Competitor Analysis module
Deep dive: Competitor Analysis module

Welcome! Meet Sociality.io, your social media management tool. 

Get to know the basics of setting up your new account. This guide will introduce you to the Competitor Analysis module and show you how to add competitorsā€™ accounts, schedule automatic reports, and discover what works for your audience. 

Have questions but no time to read this guide? Book a 1-one-1 personalized onboarding meeting to see how you can use Sociality.io to troubleshoot your teamā€™s problems.

This Deep Dive introduces the key features and capabilities available in the Competitor Analysis module. You will gain a working knowledge of how to generate competitor analysis reports and see how easy it is to onboard your entire team to the new toolsets. 

About this guide:

  • Quickly generate competitor analysis reports.Ā 
  • See how easy it is to navigate the Competitor Analysis module.Ā 
  • Schedule automatic reports to save your teamā€™s time.Ā 
Social Media News in a NutshellGet the latest social media news, insights, and marketing tips in your inbox once a week.

A quick guide to using the Sociality.io Competitor Analysis moduleĀ 

To learn how to connect competitors’ profiles, please read this guide first: How to add a competitor? 

The Sociality.io Competitor Analysis module gathers only publicly available data and supports Facebook, Instagram Business, Twitter, and YouTube. Thus, the performance metrics vary depending on the platform.Ā 

Historical data

When your competitor page was added to our pool for the first time, the system begins to track the metrics from the time pages are added. Especially for the number of followers of the pages, the system saves the number of followers from the day pages was added. Unfortunately, the social channelsā€™ APIs do not provide historical data about the followers of the page.Ā 

On the other hand, for the other metrics (e.g., posts, engagement, likes, comments, etc.) when the page is added once the system saves the most recent 100 posts of the page you can see these metrics historically. For this reason, for a more detailed date range, some metrics (e.g., number of followers or follower growth) will not be available for historical reports.Ā 

How to create a competitor analysis report 

The process of creating a competitor analysis report is straightforward: 

  1. Select a social media platform
  2. Select connected competitors 
  3. Select date range 
  4. Click ā€œCreateā€ 
How to create a competitor analysis reportĀ 

Analyze and detect data from promoted posts on competitorsā€™ Instagram pages 

Sociality.io is the one and only social media managing platform that enables users to detect competitorsā€™ promoted posts. You can detect promoted posts on competitorsā€™ Instagram pages and optimize your future ad spend. Also, we gather competitorsā€™ content and differentiate promoted vs organic engagement metrics.Ā 

Pay attention to the green icon on your competitorsā€™ posts to determine whether the post is promoted or organic. The distribution of paid and organic engagement is also provided. You can filter promoted posts using our filter at the top section. You can also see paid video views on Instagram for both your profile and your competitorā€™s. 

Wondering about the details? 

  1. Schedule automated reports: The Sociality.io analytics feature enables you to create automatic reports on a daily, weekly, monthly, and quarterly basis. Reports can be downloaded in PPT or PDF formats. 
Schedule automated reports with Sociality.io competitor analysis module
  1. Download competitor analysis reports in PPT and XLS formats by clicking on the icons. 
Download competitor analysis reports with Sociality.io competitor analysis module
  1. Download individual graphs in PNG, JPEG, PDF, or SVG formats.Ā 
Download individual graphs with Sociality.io
  1. Sort competitorsā€™ published and deleted content using advanced filters. Note that you can sort competitorsā€™ Instagram promoted posts, too.
Sort competitorsā€™ published and deleted content with Sociality.io
Social media competitor analysis module CTA
Altynai Alamanova

Altynai Alamanova is a results-driven passionate digital marketing professional with extensive experience in SaaS and Startups. She is the mother of more than 60 plants šŸŖ“ and a lovely cat - Tofu šŸ˜»