For many of us, 2020 was the year of massive changes in our business lives and of course personal lives as a result of COVID-19.

Although we have been working remotely for more than 3 years, 2020 had a roller coaster effect on our business Sociality.io – An all-in-one SaaS solution for social media management – as well. When many countries announced lockdowns one by one and most of the businesses had to stop working and cut their budgets down, I thought that those times would be the toughest year we ever had. We took action immediately so prepared a crisis plan and kept updating it weekly. I assumed that, if we could survive in this storm, the sunny days would eventually appear.

But I was wrong! On the contrary, it went all well. So many businesses had to move their whole operation to online only. That digital transformation increased the demand for collaborative products. Fortunately, the strongest feature of our product is to enable social media marketing teams to work remotely in a collaborative way. Thus, we could meet potential customers without any location restriction, presented our tool right away, closed the deal, and onboarded them all online.

Before the COVID-19, it was hard to convince the enterprises to use a tool that was built by a company that works remotely, even if your product is superior to what they used to. It used to take time, sometimes literally years to close deals with enterprises. As a startup, days are matter!

So far, we had the wind at our back and worked so hard as a team to deliver one of the highest quality products in the social media management market.

2020 in numbers

I am leaving the scene to the numbers to show you the picture.

• Now, 11.000+ social profiles managed by Sociality.io increased up to 50% than the previous year
• Our team has grown to 14 people (7 full-time, 7 part-time) that are located in 5 countries.
• The MRR (Monthly recurring revenue) in USD is increased by 50%.
• The number of active customers that are located in 15+ countries is increased by 40%
• The unique users visiting our marketing website are increased by 2.5X.
• Our weekly social media newsletter’s subscribers are increased by 5X.

We achieved all of these fascinating numbers as a bootstrap startup.

2020 in milestones

We continue our hard work on our products in pandemic and published so many new amazing stuff!

📈 Reporting Module Updates

We added many new features to our reporting module. Some of the highlights are improved Instagram stories reports, new reporting page summary cards, new enhanced Facebook engagement reports.

💬 Engage / Social Inbox Module Updates

It always requires so much time to moderate messages and comments on the social media accounts you are managing. We added new features to improve the experience in the engage module; faster reloading times, faster-replying, previews in conversations list, and new keyboard shortcuts.

📊 Competitor Analysis / Benchmarking Module Updates

We improved our social media competitor analysis module to be one of the most advanced solutions in the market. Some exciting features that we released are: detecting the competitors’ promoted Instagram post and their paid engagement and detecting the paid video views for Instagram competitor’s posts.

✨ Related article: How to track competitors’ promoted Instagram posts?

👂 Listen Module Updates

In Sociality.io, brands can listen to their critical products’ & campaigns’ keywords on social media, news, and the web. Some of the new features that we published are; Twitter trend alerts and extended tracking sources.

📢 Publish Module Updates

Social media platforms always update their publishing formats and it’s crucial to keep up with them. We released so many cool features such as Instagram carousels and multiple photos for stories, drag and drop posts on the calendar view. duplicate functionality for post-editing, GIF post publishing.

🗞️ Newsletter from scratch

We updated our 4-year-old newsletter with a much better looking. In case you did not hear about it before, we are sharing the most important news on social media with a weekly update, which is subscribed by +3.000 digital marketing professionals all around the world. Please feel free to subscribe here if you are also interested 😉

💹 Free trend tracking project on beta

We know it’s hard to catch up with the latest trends for digital marketing professionals. That’s why our side project Trends is on beta for limited users & limited countries and it will enable marketers to track what’s happening on the whole web on a single screen soon 🤯

These are only a few highlights we released, you can check out the What’s New page.

What to expect from 2021

We have worked on Sociality.io for more than 4 years. 2020 is the year that we learned a lot and we realized that we should dream big!

New exciting features are baking in the oven:

• 🤩 New branding with a new logo, new colors, new marketing website, and new blog design…

• 💡 Releasing the most advanced API solution for social media management.
• ⚙️ Integrating the most requested tools: Zapier, Slack and Intercom, Excel & Google Spreadsheet.
• 📱 Releasing one of the most sophisticated mobile social media management applications in the market.

You can follow us on our Twitter account: https://twitter.com/socialityIO

I want to thank our team members who work hard to make all these achievements come true. And also, I want to thank all our customers and partners that support us in this journey 🙏

Wishing you happy holidays.