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Marketers claim that content marketing is a future of digital marketing. Don’t believe them. Content marketing is already “present”.
If you haven’t heard about content marketing, then we highly recommend you to read this article. Maybe you are already implementing this method even without knowing about it.
So what is it?
Content marketing is a marketing channel for creating and distributing content to attract the target audience. The primary goal of it is to induce a consumer to desirable actions, to involve him/her in your conversion scenario. Content marketing provides information to your potential customer at the right time and the right place.
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