Nicola Wylie

A collection of 34 articles

Nicola is a content writer and journalist with a SAAS focus. She harnesses data to tell compelling stories that inspire action ✨ You can usually find her researching the latest SaaS innovations and sharing her insights online 👩‍💻

LinkedIn
10 Facebook networking tips for mastering the art of building connections

10 Facebook networking tips for mastering the art of building connections
Facebook is nothing if not resilient. Like a phoenix rising from the social media ashes, every time we count Facebook out as a marketing tool, it surprises us. Despite social...
Jul 10, 2023 Nicola Wylie 27 min
FacebookSocial media marketing
Custom emoji maker: Tips to create, best practices, and tool suggestions

Custom emoji maker: Tips to create, best practices, and tool suggestions
You heard it here first: words are so last century. Ok, maybe the art of language isn’t dead just yet, but it’s hard to argue with the rise in popularity...
Jun 30, 2023 Nicola Wylie 23 min
Social media contentSocial media marketing
Metaverse Marketing: The future is explained

Metaverse Marketing: The future is explained
It’s time to leave mundane marketing strategies at the door and enter a world of avatars, pixels, and virtual reality. Once a distant dream, the launch of the Metaverse has...
Jun 12, 2023 Nicola Wylie 26 min
Social media marketing
WeChat marketing 101: How to use WeChat for business

WeChat marketing 101: How to use WeChat for business
Boasting over one billion active users worldwide, WeChat is one of the most-used social media messaging apps on the planet. And before you write it off as just another app...
May 18, 2023 Nicola Wylie 31 min
Social media marketing
TikTok Text to Speech: A game-changing feature to use

TikTok Text to Speech: A game-changing feature to use
With one hundred and fifty million monthly active users in the US alone, it’s hardly surprising so many businesses are leveraging the platform to reach new audiences. However, so much...
May 16, 2023 Nicola Wylie 24 min
TikTok
Instagram Story hacks to make your Instagram Stories POP

Instagram Story hacks to make your Instagram Stories POP
Let us paint a picture for you. You’re mindlessly doom-scrolling through your Instagram stories after a long day when all of a sudden, a splash of color and creativity (and...
Apr 22, 2023 Nicola Wylie 52 min
InstagramSocial media contentSocial media marketing
Glossary: Marketing funnel from top to bottom

Glossary: Marketing funnel from top to bottom
Attracting and converting customers is a top priority for just about every business on the planet. But, considering 96% of visitors to your website isn’t ready to make a purchase,...
Mar 09, 2023 Nicola Wylie 34 min
GlossarySocial media marketing
What is Discord? The ultimate guide for businesses 

What is Discord? The ultimate guide for businesses 
Whether you’re a Discord sage or a total newbie, we’re here to show you how to use Discord for business.  Social media buffs assemble; there’s a new(ish) kid on the...
Feb 13, 2023 Nicola Wylie 27 min
Social media marketingTips/How to
Leveraging YouTube Shorts for your business: The whats, hows, and whys

Leveraging YouTube Shorts for your business: The whats, hows, and whys
YouTube Shorts are the new kids on the block. We look at what they are, why your brand needs to use them, and how to successfully leverage them for maximum...
Feb 07, 2023 Nicola Wylie 24 min
Social media marketingYouTube