Custom Instagram AR Filters are getting more and more popular among Instagram users. The possibilities of AR Filters are endless. Increasing awareness of your brand by bringing emotions and making your audience special is what Instagram AR Filters can do. In this article, you find out what benefits can be derived from using Instagram AR Filters and how to create Instagram AR Filters by yourself.
What is an Instagram AR Filter?
Brands are increasingly interested in AR (augmented reality) technology. Big IT corporations and technology companies like Facebook, Google, and Samsung are actively investing in AR. At the moment one of the most popular AR marketing tools is social media AR filters.
One of the most affordable and easy-to-use promotion tools are Instagram AR Filters.
Instagram AR Filters firstly appeared in 2017. Initially, only Instagram’s creative team was engaged in the creation of AR Filters. Standard AR Filters were available on Instagram stories. Nowadays, Facebook is using a new strategy. Today everyone can upload their own AR filters to Facebook and Instagram.
Instagram doesn’t pay accounts for creating new filters. Every time someone uses a customized filter, the account name of its creator is indicated at the top. If a filter goes viral, the creator can get new followers.
By August 2019, more than 1 billion people have already used AR effects and filters on Facebook, Instagram, Messenger, and Portal. People use Instagram AR filters because they are fun to use and make Stories more attractive. With Instagram AR Filters, there is no easier way to reach your audience and boost engagement.
Instagram AR Filters are getting more and more dynamic. By the beginning of 2020, Instagram Stories took over AR Filter tests. Users were massively posting selfies with a filter that randomly determines which Friends characters they are or which Hogwarts faculty they would be enrolled in.
How brands can use AR Filters?
Instagram AR Filters can be used in a variety of business areas. Cosmetics companies are releasing AR Filters that make it easier for the customers to choose the shades of lipsticks and the eyeshadows that are right for them. It’s easier to buy a product if you already know how it looks on you.
Ray Ban’s custom Reindeerized Filter is a great example of how you can promote your product by a fun way of trying it on.
Creative AR Filters get shared and get great audience reach. With the help of Instagram AR Filters, the brand is repeatedly mentioned in Stories attracting a new audience that can be turned into customers.
By using customized AR Filters, users generate content themselves. Almost sounds like a free advertisement, but a very native one. Adding a native mention of your brand or elements that evoke associations with it can help in building audience loyalty to your brand.
The more people want to talk about the brand themselves, the better for the brand. And AR Filters are just the perfect tool for this.
If you select Mac Cosmetics’s AR Filters you find custom filters allowing users to try on different types of lashes, eyeshadows and lipsticks. Fix Plus Vibes Filter is not only a vibe randomizer, but also a cool way to make a user addicted, because you want to try it again and again.
Instagram users love to post themselves, especially when they look good or funny. AR Filters allow them to be so. Instagram users try to make their Stories more attractive, so they are always looking for ways to diversify them. Thus, Instagram AR Filter is a great tool to increase audience engagement and activity.
Introducing the Spark AR Studio
So what tool is used for creating Instagram AR Filters? Spark AR Studio is a platform where the process of creating an Instagram AR Filter takes place.
Once it was made public, everyone is coming up with new ideas.
Spark AR team has already done most of the work for you. When Facebook made Spark AR open to the public, it also launched a community of creators to help its members create AR filters. There are a lot of official tutorials and materials on the Spark AR platform that will greatly help newbies.
How to create your own AR Filter
Here are the steps to create your own Instagram AR Filter.
Step 2. Log in to the program with Facebook.
Step 3. Launch Spark AR Studio on your computer. Connect a smartphone and a computer via usb cable, so that later we can test our mask on a smartphone, so you will be able to test filters on a mobile device.
Step 4. Click the “Create New” button in the lower right corner of the application window to create a new AR filter. To edit a previously created project, click “Open”.
Step 5. Finding faces in the frame and determining their exact coordinates is one of the most important functions for creating filters. So you need to add a tracker by clicking Add – Scene Understanding – Face Tracker. Now the program tracks all the movements in the frame.
Then click Add – 3D Objects – Face Mesh. The program will select the face in the frame and make a checkerboard mask out of it.
Now you can stretch the mask by dragging the axis arrows. Since this is a 3D object, there is a section with layers, where you can change some parameters. For example, uncheck the “Eyes” or “Mouth” so that the filter completely covers the eyes or mouth, respectively.
Step 6. Go to the faceMesh0 option in the Scene block. Select Create New Material so that material0 appears in the Assets panel. Click on it and try changing the settings. For example, change the color.
To make your filter unique and outstanding, add objects, special effects, and textures. If you want to create something original besides the standard materials available in the program, you need to prepare the file in Photoshop. Convert files to png format before importing.
Step 7. To test the filter on the smartphone, click the Mirror button in the upper right corner of the Spark AR Studio program. Make sure that the finished file does not exceed 20 MB, otherwise nothing will work.
Step 8. When your filter is ready, save it to your computer. Go to the Spark AR Center to upload your AR filter. You need to apply to use the beta version, so your filter can be used by other people. Upon successful verification, the filter will be available to the followers. Filters can be uploaded not only on Instagram but also on Facebook.
After uploading the Instagram AR Filter statistics of your filter will be available. To see the statistics, go to the Insights in Spark AR Hub. Here you can find out how many times your filter was viewed by other Instagram users, how many times users your filter was shared in Stories, etc.
Instagram AR Filters are gaining popularity and will be in demand for a long time. Therefore, stay on top of the trends and make some awesome Instagram AR Filters.
👉 Related article: How to create & upload branded GIFs to Instagram Stories?
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