Berfin Cezim

A collection of 15 articles

Hey there, fellow marketer! 🌈 I’m Berfin, a content strategist with 6+ years of experience helping global agencies and brands craft SEO- and GEO-friendly content strategies that drive growth. I especially enjoy writing about AI marketing, SEO, and social media, always bringing inclusivity and curiosity to my work. Beyond content, I’m a proud queer activist, art and literature enthusiast, and devoted cat parent to two professional keyboard interrupters 🐱🐱. If my vibe vibes with you, let’s connect on LinkedIn. :)

8 best Hootsuite alternatives for 2026

8 best Hootsuite alternatives for 2026

Hootsuite hits freelancers and small teams the hardest in terms of price, even as it helps them manage multiple social accounts like a big brand. If that sounds a bit...
AI social media management in 2025: Tips, ethics & strategies

AI social media management in 2025: Tips, ethics & strategies

Let’s begin with the size of the ocean of AI social media management you’re swimming in. In 2025, more than 5.66 billion people are using social media, which equates to...
Best 15 social media analytics tools for smarter reporting in 2025

Best 15 social media analytics tools for smarter reporting in 2025

Today, social media analytics is the foundation of how businesses understand audiences, shape strategies, and prove results. And you know what? It’s only becoming more important ev...
AI social listening: The art of decoding the Internet’s mood swings

AI social listening: The art of decoding the Internet’s mood swings

You need to be the king of social listening. Today is faster than yesterday, and you can’t miss a signal. Sentiment spikes in minutes. TikTok trends can flip brand perceptions...
Competitive analysis with AI/ ChatGPT: How AI transforms social media strategy

Competitive analysis with AI/ ChatGPT: How AI transforms social media strategy

You wake up to a competitor’s campaign that’s suddenly everywhere on social media. It’s sharp, perfectly timed, and feels like your audience wrote it themselves. You scroll again—i...
AI in social media analytics: The future of success

AI in social media analytics: The future of success

AI in social media analytics turns noisy timelines into clear signals, like what your audience cares about, which posts could perform next, and where brand risk is rising. Beyond words,...
How to track social media analytics with AI & ChatGPT (2025 step-by-step guide)

How to track social media analytics with AI & ChatGPT (2025 step-by-step guide)

Tracking social media analytics used to be a copy-paste marathon. Exports, screenshots, late nights. You’d call it analysis; really, it was assembly.  Now, by tracking social ...
YouTube analytics guide 2025: How to read, track, and grow your channel

YouTube analytics guide 2025: How to read, track, and grow your channel

When you open YouTube Studio and stare at a dashboard full of numbers, it can feel a little like reading tea leaves with autoplay turned on. 🍵📊 Views rise, then...
Social media analytics: Channel-by-channel guide to tracking success (2025)

Social media analytics: Channel-by-channel guide to tracking success (2025)

When half the world is living on social feeds, social media analytics becomes less of a dashboard and more of a survival kit. 🌍✨ If you’re a marketer in 2025,...