Berfin Cezim

A collection of 12 articles

Hey there, fellow marketer! 🌈 I’m Berfin, a content strategist with 6+ years of experience helping global agencies and brands craft SEO- and GEO-friendly content strategies that drive growth. I especially enjoy writing about AI marketing, SEO, and social media, always bringing inclusivity and curiosity to my work. Beyond content, I’m a proud queer activist, art and literature enthusiast, and devoted cat parent to two professional keyboard interrupters 🐱🐱. If my vibe vibes with you, let’s connect on LinkedIn. :)

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Competitive analysis with ChatGPT: How AI transforms social media strategy

Competitive analysis with ChatGPT: How AI transforms social media strategy
You wake up to a competitor’s campaign that’s suddenly everywhere on social media. It’s sharp, perfectly timed, and feels like your audience wrote it themselves. You scroll again—i...
Nov 12, 2025 Berfin Cezim 34 min
AI in social media marketing
AI in social media analytics: The future of success

AI in social media analytics: The future of success
AI in social media analytics turns noisy timelines into clear signals, like what your audience cares about, which posts could perform next, and where brand risk is rising. Beyond words,...
Nov 04, 2025 Berfin Cezim 22 min
AI in social media marketing
How to track social media analytics with AI & ChatGPT (2025 step-by-step guide)

How to track social media analytics with AI & ChatGPT (2025 step-by-step guide)
Tracking social media analytics used to be a copy-paste marathon. Exports, screenshots, late nights. You’d call it analysis; really, it was assembly.  Now, by tracking social ...
Oct 30, 2025 Berfin Cezim 28 min
AI in social media marketing
YouTube analytics guide 2025: How to read, track, and grow your channel

YouTube analytics guide 2025: How to read, track, and grow your channel
When you open YouTube Studio and stare at a dashboard full of numbers, it can feel a little like reading tea leaves with autoplay turned on. 🍵📊 Views rise, then...
Oct 13, 2025 Berfin Cezim 53 min
Social media marketingYouTube
Social media analytics: Channel-by-channel guide to tracking success (2025)

Social media analytics: Channel-by-channel guide to tracking success (2025)
When half the world is living on social feeds, social media analytics becomes less of a dashboard and more of a survival kit. 🌍✨ If you’re a marketer in 2025,...
Oct 07, 2025 Berfin Cezim 54 min
Social media analytics
Instagram analytics cracked: Your 2025 guide to advanced strategy & metrics (+PDF)

Instagram analytics cracked: Your 2025 guide to advanced strategy & metrics (+PDF)
You must know what’s changed with Instagram analytics in 2025, whether you’re running a small shop, managing campaigns for clients, or scaling an enterprise team.Views are now the ...
Sep 22, 2025 Berfin Cezim 49 min
InstagramSocial media analytics
X/Twitter analytics guide 2025: How to check, track, and report performance

X/Twitter analytics guide 2025: How to check, track, and report performance
X/Twitter still attracts around 586 million monthly active users in 2025, according to Statista. It remains one of the biggest social platforms for brands that want visib...
Sep 15, 2025 Berfin Cezim 29 min
Social media analyticsTwitter
LinkedIn Analytics: 2025 guide to metrics, insights, and tools for growth

LinkedIn Analytics: 2025 guide to metrics, insights, and tools for growth
LinkedIn analytics will be your operating system for LinkedIn: it tells you what works, what doesn’t, what wastes budget, and where to double down.  To perfectly comprehend th...
Sep 09, 2025 Berfin Cezim 35 min
LinkedInSocial media analytics
Facebook analytics 2025: tools, metrics, reports + free template

Facebook analytics 2025: tools, metrics, reports + free template
Back in 2021, Facebook made a move that caught a lot of marketers off guard: it pulled the plug on its standalone Facebook Analytics tool. As of July 1, 2021,...
Sep 02, 2025 Berfin Cezim 30 min
FacebookSocial media analytics