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A collection of 127 articles

Social media marketing

The best social media marketing starts before anything goes live. Read our articles on planning, content, analytics, tools, platforms, and the decisions that shape better social media work.

What is BeReal, and what is the point of this new social media?

What is BeReal, and what is the point of this new social media?
Social media has long been criticized for producing a digital world which feels like a faux. But, amid the clatter of picture-perfect profiles and continuous streams of shallow inf...
Aug 15, 2023 Adedoyin Jesutofunmi 13 min
Social media marketing
Instagram Threads: A fresh approach to sharing through text

Instagram Threads: A fresh approach to sharing through text
Move over Twitter; there’s a new text-based conversation app in town. In case you missed it, the launch of Meta’s new messaging app, Instagram Threads, is causing quite a stir...
Aug 14, 2023 Nicola Wylie 22 min
InstagramSocial media marketing
Sharpen your strategy with social media report templates

Sharpen your strategy with social media report templates
Planning, organizing, scheduling, and reporting… are all part of a digital marketer’s day-to-day job. Often, creating a social media report may feel like doing a whole team’s work,...
Jul 17, 2023 Medha Singh 14 min
Social media analyticsSocial media marketing
10 Facebook networking tips for mastering the art of building connections

10 Facebook networking tips for mastering the art of building connections
Facebook is nothing if not resilient. Like a phoenix rising from the social media ashes, every time we count Facebook out as a marketing tool, it surprises us. Despite social...
Jul 10, 2023 Nicola Wylie 27 min
FacebookSocial media marketing
AI meets marketing: 10 AI marketing tools to transform marketing

AI meets marketing: 10 AI marketing tools to transform marketing
Digital marketers and strategists are no strangers to artificial intelligence for marketing, especially after the unprecedented success of ChatGPT (Open AI). In fact, a 2022 global...
Jul 10, 2023 Medha Singh 13 min
Social media marketingTools
Design excellence: 30 high-quality free social media icons in 2024

Design excellence: 30 high-quality free social media icons in 2024
Social media icons aren’t just a decorative extra, they play a vital role in your business’s website design and email campaigns. High-quality icons enhance user experience, drive e...
Jul 05, 2023 Courtney Withrow 13 min
Social media marketing
Custom emoji maker: Tips to create, best practices, and tool suggestions

Custom emoji maker: Tips to create, best practices, and tool suggestions
You heard it here first: words are so last century. Ok, maybe the art of language isn’t dead just yet, but it’s hard to argue with the rise in popularity...
Jun 30, 2023 Nicola Wylie 23 min
Social media contentSocial media marketing
Top 11 free online social media marketing courses in 2024

Top 11 free online social media marketing courses in 2024
There are about 4.89 billion social media users globally, which presents a huge opportunity for businesses—large and small. Digital marketers and social media managers, thus, need ...
Jun 30, 2023 Sirarpi Sahakyan 11 min
Social media marketing
How to create a successful communication strategy in 2024?

How to create a successful communication strategy in 2024?
Communication is at the core of everything we do. Whether it’s talking to a close friend, writing an email to a colleague, or replying to a direct message from a...
Jun 13, 2023 Rebecca MacFarlane 18 min
Social media contentSocial media marketing