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A collection of 110 articles

Social media marketing

The best social media marketing starts before anything goes live. Read our articles on planning, content, analytics, tools, platforms, and the decisions that shape better social media work.

5 free Instagram fonts generator tool to upgrade your Instagram aesthetic

5 free Instagram fonts generator tool to upgrade your Instagram aesthetic
If you’ve ever used Instagram, you may have noticed that it doesn’t exactly excel when it comes to customizing fonts. Sure, there are a few text options for IG Stories,...
Nov 16, 2023 Nicola Wylie 16 min
InstagramSocial media marketing
What to post on TikTok in 2024? 27 TikTok ideas for your next viral post 

What to post on TikTok in 2024? 27 TikTok ideas for your next viral post 
According to a Hootsuite Social Media Trends report, in 2022, TikTok became the most downloadable app, surpassing Instagram. To make the most out of this rising social media platform, as...
Oct 24, 2023 Medha Singh 15 min
Social media contentSocial media marketingTikTok
Twitter Impressions 101: A comprehensive beginner’s guide

Twitter Impressions 101: A comprehensive beginner’s guide
As a social media marketer, you’re no stranger to the fact that engagement is the heartbeat of your marketing strategy. But imagine if you could not only measure that heartbeat...
Sep 28, 2023 Adedoyin Jesutofunmi 17 min
Social media analyticsSocial media marketingTwitter/X
Micro-Influencer marketing 101: When smaller is better

Micro-Influencer marketing 101: When smaller is better
It is no surprise that influencer marketing packs a punch. Only about a decade ago, celebrities and a few bloggers were considered influencers in the marketing landscape. However, ...
Aug 22, 2023 Adedoyin Jesutofunmi 15 min
InstagramSocial media marketing
19 essential app marketing strategies for 2024

19 essential app marketing strategies for 2024
So, you have built a mobile app that holds incredible potential. You want that app to appear in the top search results in the app stores and gain loyal customers. ...
Aug 18, 2023 Medha Singh 16 min
Social media marketing
240+ Instagram captions for every occasion: Find the perfect words for your posts

240+ Instagram captions for every occasion: Find the perfect words for your posts
They say that a picture is worth a thousand words – but on Instagram, the words you use are just as important as the visuals. The power of a good...
Aug 16, 2023 Rebecca MacFarlane 24 min
InstagramSocial media contentSocial media marketing
Unlocking the potential: A guide to successfully outsource social media for your business

Unlocking the potential: A guide to successfully outsource social media for your business
Social media has fast become one of the most powerful marketing tools for businesses looking to connect with their target audiences, boost brand awareness, and drive growth. Howeve...
Aug 15, 2023 Nicola Wylie 24 min
Social media marketing
What is BeReal, and what is the point of this new social media?

What is BeReal, and what is the point of this new social media?
Social media has long been criticized for producing a digital world which feels like a faux. But, amid the clatter of picture-perfect profiles and continuous streams of shallow inf...
Aug 15, 2023 Adedoyin Jesutofunmi 13 min
Social media marketing
Instagram Threads: A fresh approach to sharing through text

Instagram Threads: A fresh approach to sharing through text
Move over Twitter; there’s a new text-based conversation app in town. In case you missed it, the launch of Meta’s new messaging app, Instagram Threads, is causing quite a stir...
Aug 14, 2023 Nicola Wylie 22 min
InstagramSocial media marketing