Social Media Definitions: The Ultimate Glossary of Terms That Every Social Media Marketer Should Know

Social Media Definitions: The Ultimate Glossary of Terms That Every Social Media Marketer Should Know

Social media marketing is developing rapidly and following the updates may require lots of time. This ultimate social media definition dictionary will help you discover what’s new on social media and keep you updated easily.

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This is a living document that we are updating regularly by adding new terms and definitions.

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Social Media Terms

Ads Manager – Ads manager runs social ads and helps targeting, budgeting, and optimization.
Learn more:  How to Use Facebook Ads for Beginners

Algorithm – Social media platforms create personalized timelines using a set of formulas which is called feed algorithm.

Analitycs – Analitycs is a way to improve your social media strategy by monitoring and interpreting data.

Audience – Audience on social media includes anyone who can reach or interact with your content.

Avatar – Avatar is a basic profile image or picture that identifies you on social media platforms.

Average Handling Time – Average handling time is the average time that takes an individual or a company to resolve an issue of a customer on social media.

Average Response Time – Average response time is the average time that takes an individual or a company to reply to an issue of a customer on social media.

AMA – AMA is the abbreviation for ‘ask me anything’.

Application Programming Interface (API) – API allows applications, social media tools, and networks to interact with one another.

B/C is the short form of ‘because’ on social media platforms.

B2B – B2B stands for the term ‘Business-to-Business’ and refers to companies that benefit from social media to reach their goals by providing social media content.

B2C – B2C stands for the term ‘Business-to-Consumer’ and refers to companies that take operations with its consumers in order to drive traffic, sales, and popularity.

Block – Blocking is when a user wants to prevent interactions with another user on social media.

Blogger – Blogger is a person who keeps a blog in a specific field and updates regularly.

Boosted Post – Boosted posts are promoted posts which you pay to target a specific audience on Facebook.

Brand Advocate – Brand advocacy is the support organically by the people who love your brand. They create content on behalf of you that boosts your product.

Brand Awareness – Brand awareness is the degree of familiarity of consumers with a company on social media.

Business Manager Facebook business manager manages advertising, ad accounts, users, finances in one place for businesses or agencies.

Caption – Captions are the lines to explain or elaborate the social media posts to engage with users or prompt reaction.
Learn More: How to Write Good Instagram Captions?

Cashtag – Cashtag is a twitter reference, like the hashtag, searches for content but cashtags that appear as the dollar sign ($), mainly related to a particular company’s stock.

Chat – Chat is an online conversation using instant messaging applications.

Check-in – Checking in lets people see where you visited in real-time on social media applications.

Chronological Feed – Chronological feed refers to appearing the newer posts at the top of your feed.

Clickthrough rate (CTR) – Clickthrough Rate is a social media metric calculating the percentage of people who click on the given ad.

Comment – Comment is a text-based reaction to content on social media networks.

Command Center – Command center is a social data center mainly called social war rooms that monitors business insights and their online reputation, engages with customers to optimize your strategy.

Connections – Connections refers to the people you connect on LinkedIn, who are basically professional contacts of business network.

Conversion Rate (CVR) – Conversion rate refers to the percentage of people that take an action for an intended goal such as online purchase, filling out a form, or downloading an item.

Cost per Click (CPC) – Cost per click also known as post per click (PPC) is the price that you pay for each click on an advertisement.

Dark Social – When people share content that is hard to track, the unknown results are categorized as dark social.

Dark Post – Dark posts are the unpublished posts that don’t appear on your timeline but on targeted users feed.

Disappearing Content – One of the most popular content created on social media are the ones which don’t last more than 24 hours and referred to disappearing content.

DM – DM is short of a direct message and allows sending or getting messages privately by a social media application.

Doxing – Doxing is collecting personal information about someone with the intention of embarrassing or threatening onto them.

Engagement – Engagement is any interaction you have with other users.

Engagement Rate – Engagement rate is a social media metric that tells you the rate of the interaction you have with your content.

Evergreen Content – Evergreen content is the relevant content that remains relevant over a long period of time.

F4F – F4F is an acronym stands for “follow for following”.

Feed – Feed is the stream of content of the users you follow on your home page on social media.

Filter – Filter is the effects applied to the photo before it’s published.

Follower – A follower is a social media user who subscribes to your account in order to see your posts.

Follow Friday #ff – Follow Friday is a practice in which people send tweets recommending other users providing reasons and ending with hashtag #ff on twitter.

FOMO – FOMO is an acronym for “fear of missing out” which describes the feeling of anxiety about missing out events that are interesting or enjoyable and they want to be part of especially on social media.

Frequency – How many times your ad was shown on social media tells your frequency.

Friend – Friend is the term used for Facebook users you engage with so you may see each other’s profile and news feed.

Geofilter – Geofilters are special layouts that let users add location illustrations on their stories.

Geotag – Attaching the specific location of the photo you posted refers to geotagging.

GIF – Gifs are series of soundless video and animated images that are mostly used to react without words.

Hashtag (#) – Hashtags are the tags used for gathering all the information that is tagged on the same subject so as to make the content more discoverable.

Handle (@) – Handle is a term that refers to someone’s username, forex. @someone.

Header Image – Header image is the photo displayed at the top of your personal account.

Impression – Impression is a metric that displays how many times your post has been seen in users’ feeds.

Influencer – Influencer is a social media user who has a significant audience and works with brands to create awareness.
Learn more: How to Find Social Media Influencers for Your Brand?

Instant Messaging / IM – Instant messaging is sending a message via a chat interface that offers real-time chatting and transferring files.

Insight – Insight is measuring and understanding your brand’s success using the data of its analytics and help your business grow.

Key Performance Indicator / KPI – Key performance indicator is a social media metric that evaluates your social media performance.

Like – Like is an expression used to define the click on a post as a sign of approval of the content or show your support.

Live Streaming – Live streaming is a way of broadcasting over the internet in real-time.

Mention – Mention refers to the act of tagging a user in a social media message to trigger attention for that user.

Meme – Meme refers to funny pieces of captured images or videos that are widely shared online.

Metric – Metric is a static that indicates the success of your social media performance.

Modified Tweet (MT) – A modified tweet is changed or shortened form of someone’s original tweet mainly to make more space to add your comment.

Newsfeed – Newsfeed is the latest update of the published content of your friends on your homepage.

Notification – Notifications are the alerts to inform you about a social media activity.

Organic Reach – Organic reach refers to the number of users who have seen your content without paid promotion on social media.

Quote Tweet – Quote tweet allows you to add your comment or mention with 140 more characters when you retweet someone’s tweet.

Paid Reach – Paid reach refers to the number of users who have seen the content that you paid for on social media.

Pin: Pin is the photo, video, link, or image displayed on a Pinterest Board. 

Pinner: Pinner is the one who pins content on a Pinterest Board. 

Post – Post is a social media content users share on social platforms.

Private – Private account means when users must request to see someone’s feed.

Protected Account – Protected twitter accounts don’t allow non-followers to see your tweets unless their request to follow isn’t approved by the user.

Reach – Reach is a social media metric that refers to the number of unique people who saw your post.

Reactions – Reactions are the number of clicks, share, or comments of a post receives.

Regram – Regram allows you to repost someone’s post onto your Instagram feed.

Relevance Score – Relevance score is a 1-10 scale to give you a general idea of how your ad’s target finds your post relevant.

Repin: Repin means saving a pin which was already pinned by someone else to another board. 

Request – Request is a notification which means a user wants to view or follow a private account.

Retweet / RT – Retweet is reposting someone else’s or your own content to reach a larger audience.

Share – Share means when you post your content to your connections via social media channels.

Share of Voice (SOV) – Share of voice provides information about a brand’s presence on social media compared to competitors.

Social Media Listening / SML – Social media listening is used to track the conversations actively about the target brand, person, or topic to reach insights.
Learn More: Social Media Listening using

Social Media Analytics / SMASocial media analytics is assessing the collected data through social media platforms in order to determine online marketing strategies for a brand or company.
Learn More: Social Media Reporting using

Social Media Monitoring / SMM – Social media monitoring is a process of tracking conversations and following mentions about brands.
Learn More: Social Media Engagement using

Social Media Return of Investment / ROI – Social media return is the return of all the effort spent on social media marketing.

Social Relationship Platform / SRP – Social relation platform is an effective way to listen, monitor, respond, report, and track in one platform. is one of the best examples of all in one social media management platform.

Spam – Spam mainly refers to irrelevant and unnecessary messages sent over the internet.

Tag – Tagging means let someone know that you are mentioning them by inserting, shown in the photo or content.

Targeting – Targeting is a term that allows brands to find a relevant audience for their ads to boost the results.

TBT – Throwback Thursday (TBT) is a popular social media trend in which users post their old photos by the hashtag #tbt.

Trending Topic – Trending topic refers to the most popular topics talked on social media.

Troll – Troll is used to describing some social media users who try to provoke a targeted person or group and disturb them online.

Thread – Thread is following comments or conversation-starting after an initial message or a post.

Trendjacking – Trend-jacking is a term used to define when marketers try to boost their brand awareness by using trending topics in real-time.

Traffic – Traffic is the number of clicks and visitors of a page or website.

Tweep – Tweep is a term used as a short form of Tweet+People.

User-generated Content / UGC – User-generated content is the unpaid content created by users to support or promote the brand.

Viral – Viral is the popular content that reaches high-interest levels in a short time all over the internet.

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