Do you want to use multiple images or videos in your ads?
Since their 2014 launch by Facebook, carousel ads have helped advertisers drive more engagement and conversions than single image ads – including a 30-50% lower cost per conversion.
It might take a lot of work to get your media assets in shape for your carousels. But when done right, the changes in results will be visible instantly in your Facebook analytics.
In this article, you’ll discover what Facebook carousels are. And how to make them work for you.
- What is a Facebook Carousel Ad
- Why should you care about carousel ads?
- Best practices for creating click-worthy Facebook carousels ads
What is a Facebook Carousel Ad
A Facebook carousel ad allows you to show 2-10 images or videos in a single ad. Can you already see how this can be useful to your brand? You don’t have to rely only on the regular ad format – one image or video per post. With a carousel ad, you can advertise more than one product or service.
Here’s what a Facebook carousel ad looks like.
Your prospect can interact with your ads by swiping through the cards – one big benefit of carousels as they ensure your prospects make effort to engage with your content.
To get your carousel ad accepted by Facebook, however, it must meet the following ad specs.
|Image file type:||JPG or PNG|
|Video file type:||MP4, MOV, or GIF|
|Resolution:||at least 1080 * 1080 pixels|
|Primary text:||125 characters|
|Landing page URL:||required|
|Number of carousel cards:||2 to 10|
|Image maximum file size:||30MB|
|Video maximum file size:||4 GB|
|Video duration:||1 second to 240 minutes|
Why should you care about carousel ads?
Not sure if you should add carousels to your Facebook advertising plans? Here are four reasons why you should.
Carousels allow you to tell a story
A case study by the Delhi School of marketing revealed that storytelling could boost conversion rates by 30%. Stories are a powerful way to improve your online brand health and compel your prospects to take action. And with 2 to 10 card slots, carousels give you enough room to tell a compelling story with your ad.
You can use multiple images or videos. Or use a single image spread across multiple cards to guide your prospect to the end of your content.
Carousels help you highlight the features of a single product
Can’t fully explain how great your product or service is in a single post? Carousels let you dedicate each card to specific product details. Your prospects learn more about your product which makes it easier to make a buying decision.
This is helpful if you’re launching a new product or introducing your product to a new audience.
Carousels let you show off multiple products
If you have more than one products to showcase, carousels are the best fit for your ads. Link each card to a landing page so prospects can buy what they want right from your ad.
Carousels provide another way to engage your audience
With carousels, your prospects choose to swipe through your cards, hinting that they might be interested in what you have to offer.
Best practices for creating click-worthy Facebook carousels ads
Use the tips below to create better-performing carousel ads.
Grab attention with your first card
Unless you can make your prospects stop scrolling once they see your first card, the rest of your carousel is useless. Use attention-grabbing visuals and copy that’ll make your audience want to learn more about what you have to say.
Use your CTAs strategically
Your CTAs don’t always have to be at the end of the carousel. Add a CTA to each card that tells your prospects what you want them to do at that point.
Prioritize copy as much as images
If your product or service depends on a visual appeal to sell, it’s easy to focus mainly on your ad images and design. But without context to go along with them, it might be hard to communicate what you offer to prospects.
Give as much attention to your copy as your images.
Prompt engagement with visual cues
Arrows, shapes, emojis – these are visual cues you can use to stir up curiosity in your prospects. Be creative with them to stand out from your audience feed.
You don’t have to use all 10 slots
Less can be more. If your prospects don’t need to swipe through 10 cards to understand your value proposition, don’t make them.
Facebook ad costs have become more expensive – advertisers saw an 89% CPM increase in 2021. This is mostly due to the rise of e-commerce. But with the tips provided in this article, you can use carousel ads to run profitable ad campaigns.