Are you new to TikTok and are looking to refine your brand’s TikTok influencer marketing strategy or increase boost your follower count?
Studying what’s worked for successful accounts on the platform is a good place to start. Below, you’ll find a list of 24 famous (and diverse) TikTokers to follow if you want inspiration for your TikTok marketing strategy.
- 24 of the top TikTokers to follow
- Allison Ponthier (@allisonponthier)
- Jason Derulo (@jasonderulo)
- Taj Reed (@donidarkowitz)
- Will Smith (@willsmith)
- Charli D’amelio (@charlidamelio)
- Direielle (@direielle)
- Abby Roberts (@abbyroberts)
- Spencer X (@spencerx)
- Youngnailsinc (@youngnailsinc)
- Jacquemus (@jacquemus)
- Aisha (@arbacn)
- Megan Thee Stallion (@theestallion)
- Miley Cyrus (@mileycyrus)
- Howie Mandel (@officialhowiemandel)
- Emily Ratajkowski (@emrata)
- Lizzo (@lizzo)
- Tyler (@ghosthoney)
- Nailthoughts (@nailthoughts)
- Grace Reiter (@reitergrace)
- Iris Apatow (@irisapatow)
- Ryan Kelly (@youthpastorryan)
- Ben Johnson (@sneakermechanic)
- Salt To Taste (@salt_to_taste)
- Justin Beiber (@justinbeiber)
24 of the top TikTokers to follow
The following TikTokers are responsible for some of the most liked TikToks and most popular trends on the platform.
Allison Ponthier (@allisonponthier)
Allison Ponthier’s TikTok content ranges from song covers to fun acting of music and video game characters like Midsommar’s Maja. If you’re looking for a rounded fun account, hers is one you should follow.
Jason Derulo (@jasonderulo)
Jason Derulo’s TikTok page is a constant source of entertainment for music lovers. The singer has over 52 million followers on the platform. And he often posts clips of his dogs, family, and dance challenges with friends.
Taj Reed (@donidarkowitz)
Makeup artist, activist, and TikTok star, Taj Reed dominates TikTok shortform with her colorful looks. She’s amassed over 2 million likes on the platform. From hilarious skits like “How women feel about men’s opinion in 2019” to tongue-in-cheek videos that take on body shaming and racism like this one, Taj knows how to keep her audience entertained.
Will Smith (@willsmith)
Will Smith regularly goes viral with his funny videos. He easily gets tens of millions of views using some of TikTok popular sounds and effects.
Charli D’amelio (@charlidamelio)
With 141.2 million followers, Charli D’amelio is TikTok’s most popular creator and one of the top TikTokers. The 18 years old TikTok superstar is famous for her dance moves and singing abilities. She’s also one of the few TikTok stars to star in a SuperBowl commercial.
Direielle (@direielle)
This doodle page by an artist called Elsa features soothing illustrations. If that’s what you’re into, then this account will keep you hooked with cartoon characters and tutorials.
Abby Roberts (@abbyroberts)
Abby Roberts is TikTok’s biggest beauty creator with over 1.4 billion likes and 17.1 million followers. The 21 years old talent with a linear brush and ability to set trends on the platform is unmatched. And she’s using her TikTok fame to propel a music career.
Spencer X (@spencerx)
Spencer X is TikTok’s 11th most followed creator at 54 million followers. The self-acclaimed “mouth music man” entertains his audience with beatboxing videos, tutorials, and skits.
Youngnailsinc (@youngnailsinc)
If you’re in need of satisfying and flawless nails, the Young Nails inc TikTok page is the place to go. The e-commerce company’s TikTok profile is full of tutorials that’ll leave you feeling like a certified nail technician.
Jacquemus (@jacquemus)
Paris designer, and creator of one of fashion’s most beloved tiny bags, Jacquemus uses his page to publish short and fun fashion-related clips.
Aisha (@arbacn)
Aisha is a model and TikTok star who’s popular for her comedy clips, dance videos, and lip-sync on the platform. She is among the top TikTokers.
Megan Thee Stallion (@theestallion)
Not many TikTok stars can claim to have kickstarted a popular dance challenge, let alone twice. But Megan Thee Stallion’s “Saucy” went viral as tons of TikTok users posted videos of themselves dancing to the song. That’s after Savage blew up on the platform with its own dance challenge.
Miley Cyrus (@mileycyrus)
Enter @ your own risk – that’s what Miley Cyrus says on her profile. And this should already tell you that there’s never a boring time on Miley’s TikTok. She regularly publishes pranks, silly dance moves, music videos, and more.
Howie Mandel (@officialhowiemandel)
Memes and dad jokes; that’s how Howie Mandel won over TikTok’s younger generation. And with 9.8 million followers on the platform, he seems to be doing just fine. From his goofy take on the popular Renegade dance challenge to shooting videos with music stars like Post Malone, the 64 years old comedian has fun content for every user.
Emily Ratajkowski (@emrata)
1.4 million followers after 14 videos, it seems everyone loves Emily Ratajkowski’s perfectly sculpted abs. The 31 years old super model uses TikTok to show off her dance moves and the latest design from her fashion brand, XX.
Lizzo (@lizzo)
The success of “About damn time” on TikTok reinforces what we already knew about Lizzo on the platform. That Truth Hurts wasn’t a fluke and the Grammy nominee is a force to reckon with on the platform.
Tyler (@ghosthoney)
Do you love a good ghost story? Then you’ll love Tyler Gaca, AKA Ghosthoney. The 26 years old creator’s TikTok account is irresistible with content that ranges from pop culture to supernatural myth, to Gaca’s own sense of otherworldliness.
Nailthoughts (@nailthoughts)
This is another satisfying nail account on TikTok. Katie Masters, a private nail studio owner, uses TikTok to showcase her abstract nail art style.
Grace Reiter (@reitergrace)
An aspiring actress, Reiter Grace’s TikTok screams creativity. From play-acting Austin XXX, to making fun** of Chris Pratt in Jurassic Park, she knows how to create content that makes you smile.
Iris Apatow (@irisapatow)
One word to describe Iris Apatow’s page is “refreshing”. The 17 years old’s content ranges from cat videos to funny impressions, proving that she also got the comedy genes.
Ryan Kelly (@youthpastorryan)
TikTok star, comedian, YouTuber, and model, Ryan Kelly has come a long way from working at Disneyland to becoming a lovable TikTok star. His POV-style videos have helped him receive more than 200 million likes on the platform.
Ben Johnson (@sneakermechanic)
Ben Johnson takes love for shoes to another level. He uses TikTok to document how he brings shoes to life. And with 1.8 million followers on TikTok, you can say he’s a TIkTok star.
Salt To Taste (@salt_to_taste)
Cooking seems to be a very popular topic on TikTok as Salt To Taste has built a huge audience on the topic, garnering over 2.9 million followers and 37.5 million likes. From Sheperd’s pie to garlic bread to cookies, this account shows you how to make dishes anyone can whip up.
Justin Beiber (@justinbeiber)
Justin Beiber uses TikTok to help his 24.4 million followers stay connected to him. From music videos to fun skits to personal announcements, you can get stuck on his profile for hours if you’re a believer. He is one of the top TikTokers.
