Too often, marketers find themselves learning skills outside of their core expertise in a bid to stay relevant in their dynamic marketing landscape. While it is true that some skills are must-haves for any marketing expert, there are also marketing apps that make your work much more manageable. Like a carpenter with a tool for every task, marketers should have apps in their marketing toolkit that fit every job.
The right digital marketing apps can turbo boost you past your competitors. But there are thousands of apps that marketers can try their hands on—enough to spin your head.
The right tools combined with an audience-focused marketing campaign is a match made in heaven.
At Sociality.io, we recognize the difficulty of finding this perfect match. So we’ve made a list of ten apps that should find a place in your digital marketing app stack.
Sociality.io app is a desktop-level social media management mobile application for both iOS and Android.
- Create and publish content from anywhere
- Easily manage your content calendar
- Schedule your content simultaneously to all social media networks
- Preview your contents before it goes live
- Unified inbox for all your messages
- Manage all your engagements in one place
- Effective team collaboration
With Sociality.io, you get one of the best apps for social media marketing and a complete social media management solution for your brand that allows you to manage all your social media accounts in one place.
You can manage all your social media accounts on the go with our mobile app—available on both iOS and Android platforms.
2. Google Docs
Google Docs is a free online word processor that takes care of writing workflow and allows you to focus on the words themselves. One of the most important aspects of Google Docs is that users can create files even on a piece of paper. You can create, edit, and comment on any document while working on it with your team. You can also communicate with your teammates using the chat option.
Another exciting aspect of this app is its security and collaboration. It makes it very easy to onboard and offboard people on any document you’re working on. Instead of giving people access to records through links, you can easily share your documents for feedback by adding people through their business email.
Suppose you’re looking to leverage email marketing for your business. In that case, there are many email marketing software options out there for you, but what sets Mailchimp apart is its easy-to-use interface and freemium plan— that allows up to 2,000 mail subscribers without paying a dime.
Mailchimp allows you to manage your mailing list, create custom email templates, nurture and automate your marketing campaigns. You don’t even need any coding knowledge to create these mail campaigns. There’s a wide variety of features, themes, and templates to choose from.
Its analytical reports offer a very detailed dissection of your every campaign, so you know how your audience responds to your every campaign.
Although Mailchimp is popularly known as an email marketing tool, it slowly transforms into a broad marketing platform that offers more than email marketing. You can now automate an email-based sales funnel with its customer journey builder and create multiple websites without coding skills.
With its mobile application (available on all platforms), and step-by-step tutorial, MailChimp ensures you are never stuck and can go on with your marketing campaigns anywhere.
Slack is a platform that brings communication and collaboration in the workplace into one place. Due to the pandemic, it has become one of the most popular collaboration tools in the workspace.
You can get all your team members on the same “workspace” by simply sending them a link to join. Then, you can begin to organize your conversations by topics and projects using the Channels function.
Slack allows you to create multiple channels for the different conversations you want to have with your team. These channels enable users to know exactly where to contribute or search for discussions around a particular project. The private channels allow you to organize your team into smaller subgroups.
This application also enables you to send direct messages to specific users rather than a group of people. You can easily customize your notifications (so you don’t miss out on essential conversations)
An important feature of Slack that makes it one of the most used applications is its add-ons and plugins. Marketers can easily integrate data from Google Analytics, Databox, Mailchimp, e.t.c. Through these third-party integrations, you can make Slack a place to monitor important KPIs for the whole team quickly.
Notion’s official tagline reads, “The all in one workspace for your notes, tasks, wikis, and Databases,” and that is exactly what it does.
It is a versatile productivity application that provides components like notes, databases, calendars, reminders that can be connected to create systems for whatever you want to do, ranging from note-taking to knowledge management, from data management to project management.
Companies use this app to create HR wikis, guides and also organize their documentation. But ultimately, Notion is used as a knowledge base and can serve as a hub for the whole marketing team to store their data.
Over the years, Search Engine Optimization has gained a reputation for being an important aspect of digital marketing, and Ahrefs is one of the best SEO apps around. Its comprehensive toolset can be used for link building, keyword research, and competitor analysis.
One of its best functions is the Site Audit tool that helps you optimize your website. When you run your site through this tool, it crawls through all the pages, shows your overall SEO health score, and flags all possible errors—with recommendations on how to fix them.
Another interesting tool is Site Explorer, which gives you an in-depth analysis of your competitor’s websites. With this tool, you can see what keywords your competitors are targeting and ranking for and study your customers’ search. Its rank tracker is also great for monitoring your google rankings.
No matter your SEO needs, Ahrefs is well equipped to help you meet them. And even if you are not convinced it’s the right tool for you just yet, you can start a 7-day trial for just $7.
Related article: Top 6 Social Media Competitor Audit Tools That Are Worth Your Time
Having to log on to various platforms to pull your company’s data together can be tiring, and Databox agrees with you.
Just as the name implies, Databox is a business analytics platform that pulls all your data into one place using its data boards and allows you to track your company’s performance without logging into multiple tools, thereby saving you time in checking data creating reports.
It helps you quickly visualize your data without any coding, manipulation, or design work required, and its robust integration system allows you to pull your company’s KPIs from anywhere.
This app is excellent for your marketing efforts, as it allows you to know how well you’re performing at any point in your campaign. You don’t need to wait till the end of your project to make adjustments to your strategy. Whenever your performance is off, Databox alerts you and provides recommendations to boost your performance.
Databox ensures your dashboards automatically adapt to your screen size, so you can use it conveniently across various devices.
Many teams suffer a decline both in productivity and creativity when asked to work remotely. Still, with Miro, you don’t have to worry about such a drastic drop in efficiency anymore.
Miro is not your standard collaboration tool, and its functionalities are well suited for distributed and remote teams to work together effectively. From running brainstorming sessions to planning projects and designing new products and services. Miro’s got your back. It brings the benefit of a collaborative whiteboard session to help you run productive and engaging online remote meetings with your team and visualize your ideas. It also has a sticky notes function to write down thoughts and tasks like on a real whiteboard.
To get started, you can either create a new board or choose from the pre-made templates. On every board, there are frames (these frames act like pages). that help you navigate your way through these boards.
Miro also notifies you of any change to your board and noteworthy mentions and comments to keep you updated.
If your accounting and financial knowledge are not the strongest, then this is an app that you should be part of your toolset. With Quickbooks, you don’t have to be an expert to perform the basic accounting tasks that might come your way as a marketer.
It is accounting software used mainly by small businesses that help you track your expenses, customize invoices and run financial reports all in one place to allow you to know how well you’re performing financially.
It keeps a photo record of every receipt, so you can even include them in your financial statements.
Airtable is a fast and flexible way to create tables or keep track of anything on your team. It combines the best aspects of databases and spreadsheets to help you organize anything you can imagine.
The app is very user-friendly and has a lot of tutorials to help you navigate through it.
Airtable refers to each project as a base, and you can create a base or choose from its pre-built templates like Content Calendar, Project tracker, Marketing Campaign Tracking, and User Research.
In each database, users can set up column types, link tables to one another, add records, sort records, and publish to external websites.
The app is very user-friendly and has a lot of tutorials to help you navigate through it.
Now that you know these apps
It is important to note that some of these applications are not free and require a financial commitment. But the rewards far exceed the cost when you consider the site in the success of your marketing campaigns.
Now that you are armed with the right tools. It’s worth mentioning that these apps can only be as efficient as your best marketing campaigns. These apps are supposed to be an icing on the cake and not the other way round.
If you are unsure how to get started, check out our social media templates to kickstart your marketing campaign.