A collection of 127 articles Social media marketing
National Donut Day: When is it and how to celebrate

National Donut Day: When is it and how to celebrate

Homer Simpson is not the only connoisseur of donuts; this tasty treat has admirers worldwide! But did you know that the round, sweet dessert, donut, or doughnut has its own...
Leveraging YouTube Shorts for your business: The whats, hows, and whys

Leveraging YouTube Shorts for your business: The whats, hows, and whys

YouTube Shorts are the new kids on the block. We look at what they are, why your brand needs to use them, and how to successfully leverage them for maximum...
Discord Emojis: How to use them on your server

Discord Emojis: How to use them on your server

One of Discord’s coolest features is its emojis. Community managers love Discord emojis because they add an emotional layer to conversations with their community members.  If ...
Snapchat emoji meanings: What you need to know in 2024

Snapchat emoji meanings: What you need to know in 2024

Fun fact: the Snapchat Generation now has around $4.4 trillion in spending power. If this figure tells us anything, it’s that your business should be leveraging the app to drive...
What is Roblox? A marketer’s guide to understanding the social gaming platform

What is Roblox? A marketer’s guide to understanding the social gaming platform

In 2021, Nike presented the world with a real-life case study of how to leverage Roblox as a marketing strategy.  The sportswear giant built a virtual ecosystem (called Nikeland) on...
User-generated content 101: An ultimate guide for UGC

User-generated content 101: An ultimate guide for UGC

The recent rise in UGC creators has made User-generated content (UGC) the talk of the town once again on social media. And it’s hardly surprising. UGC is a pretty foolproof...
We are hiring social media post: The basics and examples

We are hiring social media post: The basics and examples

The recruiting landscape is fast becoming ultra-competitive. For instance, 7 out of 10 employers testify that they have a hard time getting qualified candidates to join their team....
Social media character limits in 2024 (Free Cheat Sheet and tools)

Social media character limits in 2024 (Free Cheat Sheet and tools)

More isn’t always better—this applies to your social media content strategy too. Is your post or video too lengthy or too short for your audience’s attention? When you are producing...
Get started: Emoji keyboard shortcuts for Mac and Windows

Get started: Emoji keyboard shortcuts for Mac and Windows

As a social media manager, it’s not unusual to sometimes feel like your messaging is …missing something. Maybe it’s a dash of color, a pop of personality, or a funny...