What are the Facebook Page Roles and how to use them?
What are the Facebook Page Roles and how to use them?

Facebook enables business page owners to handle security risks with different roles and access levels. However, giving people restricted access can be both tricky and risky.

Up until June 2012, Facebook Page Administrators were given equal access, meaning that everyone had full access to all the functions. Such a system was prone to chaotic social media management. Fortunately, since June 2012, Facebook introduced page roles, which have been evolving ever since. The number of roles jumped back and forth, and currently, there are 5 Facebook page roles.

Today, we are diving deep into the currently available Facebook Page Roles:

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As a Facebook page owner, it’s crucial to maintain complete control of your page and to limit who has access to what. Whether you are the owner of a small company page or a big large cooperation page, businesses benefit from having multiple people perform different duties.

Like every other department in a company, your social media department also needs to establish some guidelines in order to prevent any conflict that could happen in the long run. 

You may want to have quarterly meetings to discuss your company’s social media policies, roles, expectations, new features, address any concerns regarding your social content and future strategies. 

Make sure all page role owners talk to users and fans online from the same voice that you all agreed on. Also, check this article about the social media crisis that you might have and how to avoid them.

Here’s a very brief table for you to see all at once:

Facebook Page Roles Table

Facebook Page Roles

1. Admins

Admins have the highest level of authority and access. By default, whoever creates a page is given the role of admin. The social media manager of the company, per se, can be added as an admin. You can have as many admins as you’d like but try to keep it to a minimum. 

To add an admin, go to “Edit Page”, and then click “Admin roles.” Scroll down and select “Add another admin.” To make someone an admin of your page, the person must have liked the page as well.

  1. Admins can manage and assign all other page roles and settings 
  2. Edit the page and add apps, create and delete posts
  3. Send messages from the page’s inbox 
  4. Respond to and delete comments and posts to the page 
  5. Remove and ban people from the page 
  6. Create ads
  7. View page insights
  8. See who published what on the page
  9. Can publish and manage jobs
  10. Turn on job features for a post

2. Editors

Facebook page roles are structured hierarchically. As the second top in the list, editors can do everything admins do except manage and assign page roles and settings. The social media specialist, per se, can be added as an editor.

If you are the editor of a page, you are able to perform the following: 

  1. Edit the page
  2. Add apps 
  3. Create and delete posts as the page 
  4. You can go live from a mobile device
  5. Send messages as the page 
  6. Respond to and delete comments and posts from the page
  7. Remove and ban people from the page 
  8. Create ads
  9. View page insights
  10. See who published what on the page
  11. Can publish and manage jobs
  12. Turn on job features for a post

In a nutshell, editors are those who deal with the day-to-day activities of your Facebook Page.

3. Moderators

This role is best suited for someone who handles customer service for a business. 

Moderators have the following access level:

  1. Send messages as the page 
  2. Respond to and delete comments and posts to the page 
  3. Remove and ban people from the page 
  4. Create ads, promotions, or boosted posts
  5. View page insights
  6. See who published as the page

However, they can’t edit the page and add apps, can’t create content and delete posts, or cannot go live as the page from a mobile device. Moderators and the rest of the roles are not allowed to publish or manage jobs, nor to turn on job features for a post.

4. Advertisers

The name speaks for itself. Advertisers are limited to creating ads and promotions, boosting posts for the page, viewing page insights accordingly, and seeing who published what. They are not allowed to do anything else. 

Want to learn more about Facebook ads? Click here to know how to use Facebook Ads.

5. Analysts

Users in the analyst role have the least access to all the options. Analysts are allowed to view Facebook Page Insights and to see who published as the page only. Someone in your social media or digital marketing department who does strategy and planning might be given this role on Facebook. 

As you may know, there are tools like Sociality.io that show you more in-depth analytics than Facebook’s own Insight. Click here for a list of analytics tools that you can use.

How to give someone a role?

How to give someone a role, remove someone who has a role and change someone’s role?

  • To find page roles, go to your Facebook Business page and find the Settings option. 
  • Click on the page roles option in the left menu. 
  • Here, you’ll see a list of people who have access to your page. 
  • You can remove people from existing page roles or add a new one. 
  • When adding someone new, Facebook allows you to search for their name or add them via email. 
  • Then, your new member will receive a notification and an e-mail. 
  • You can also change the roles that each person has by clicking the edit button next to their name and then choosing the new appropriate role from the dropdown menu.
Facebook Manage Page Settings

How to customize page role?

Here you’ll see the ‘Custom’ option on the drop-down page role menu on the right. Let’s discover what it does:

Assign a new person and click Add. Go to Facebook Business, find Page Roles in this platform, and click on Add People. Once you add your new person’s e-mail address and give access to your Facebook Business account; you can customize the tools your new person can and cannot use.

Facebook Assign Access

That’s a wrap! I hope you enjoyed reading and learning!

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Lal Pekin

Lal got her Bachelor of Business Administration degree, graduating from Koc University, Istanbul in 2014 🎓 Apart from sharing her marketing knowledge on Sociality.io, she is also busy with her event & digital media agency 👩‍💻