Facebook enables you to assign people in different roles with several responsibilities and access. This is quite nice of Facebook because it can be both tricky and risky when you add someone into your company’s social space.
Up until June 2012, Facebook Page Administrators were given equal access, meaning that everyone had complete access to all the functions. That was very chaotic and hard to keep track of your socials and your team members’ actions. Fortunately, since June 2012, Facebook has page roles and they have been changing over time. There used to be 5 of them, and currently, there are 6 Page roles when you want to give access to someone new to the page.
Today, we are diving deep into the currently available Facebook Page Roles:
As a Facebook Page owner, it’s crucial to maintain complete control of your Page and to limit who has access to what. Whether you are the owner of a small company page or a big large cooperation page, businesses can definitely benefit from having multiple people perform different duties. Like every other department in a company, your social media department also needs to establish some guidelines in order to prevent any conflict that could happen in the long run. You may want to have quarterly meetings to discuss your company’s social media policies, roles, expectations, new features, address any concerns regarding your social content and future strategies. Make sure all page role owners talk to users and fans online from the same voice that you all agreed on. Also, check this article about the social media crisis that you might have and how to avoid them.
As the owner of the Page, make sure you keep your Page roles list manageable and clean and remember; admins can reassign roles. Make sure you trust the person who you give the Admin role to as they might delete you and take over your page! Just saying…
Admins have the most authority and access to all the Page manager roles. By default, whoever creates a page is given the role of Admin. The social media manager of the company, per se, can be added as an Admin. You can have as many admins as you’d like but try to keep it to a minimum. Two or a maximum of three admins are enough. To add an admin, go to “Edit Page”, and then click “Admin roles.” Scroll down and select “Add another admin.” To make someone an admin of your Page, the person must have Liked the Page as well.
Admins can manage and assign all other Page roles and settings, edit the page and add apps, create and delete posts, send messages from the Page’s inbox, respond to and delete comments and posts to the Page, remove and ban people from the Page, create ads, view Page Insights, see who published what in the Page, and can publish and manage jobs.
Facebook page roles are structured hierarchically. As the second top in the list, Editors can do everything Admins do except managing and assigning Page roles and settings. The social media specialist, per se, can be added as an Editor. If you are the editor of a Page, you are able to edit the Page, add apps, create and delete posts as the Page, you can go live from a mobile device, send messages as the Page, respond to and delete comments and posts from the Page, remove and ban people from the Page, create ads, view Page Insights, see who published what in the Page, and can publish and manage jobs.
In a nutshell, editors are those who deal with day-to-day activities of your Facebook Page.
This role is best suited for someone who handles customer service for a business. Moderators can send messages as the Page, respond to and delete comments and posts to the Page, remove and ban people from the Page, create ads, promotions or boosted posts, view Page Insights, and see who published as the page.
However, they can’t edit the page and add apps, create content and delete posts, or can go live as the Page from a mobile device.
The name speaks for itself. Advertisers are limited to creating ads and promotions, boosting posts for the Page, viewing Page Insights accordingly, and seeing who published what. They are not allowed to do anything else. Want to learn more? Click here to know how to use Facebook Ads.
Users in the Analyst role have the least access to all the options. Analysts are allowed to view Facebook Page Insights and to see who published as the page only. Someone in your social media or digital marketing department who does strategy and planning might be given this role on Facebook. As you may know, there are tools like Sociality that show you more in-depth analytics than Facebook’s own Insight. Click here for a list of analytics tools that you can use.
6. Job Managers
Job managers can create ads, promotions and boost posts, plus they can see Page Insights and who published what, and they can publish and manage jobs. If you have a specific employee who does HR or has HR-related responsibilities, you might want to add them as a Jobs Manager.
Here’s a very brief table for you to see all at once:
And some extra info here: How to give someone a role, remove someone who has a role and change someone’s role?
To find page roles, go to your Facebook Business page and find the Settings option. Click on the page roles option in the left menu. Here, you’ll see a list of people who have access to your page. You can remove people from existing page roles or add a new one. When adding someone new, Facebook allows you to search for their name or add them via email. Then, your new member will receive a notification and an e-mail. You can also change the roles that each person has by clicking the edit button next to their name and then choosing the new appropriate role from the dropdown menu.
That’s a wrap, guys! I hope you enjoyed reading and learning!