In the world of the internet, credibility plays a crucial role in guiding buyers purchasing decisions. A trustworthy looking website and social media profiles don’t guarantee higher sales but majorly contribute to your brand’s positive image in customers’ minds. The verified badge gives a signal to all Instagram users that they can trust you.
It is the scarcity of verified badges that makes verified profiles stand out and unconsciously affect online communities. Since many decisions in our brain happen due to established neuron (aka brain cells) connections that immediately tell us what to think and whom to trust. Getting a verified badge is the ultimate way to increase your brand’s credibility.
So, since you are here, you are wondering what is happening behind closed doors and how to get that magical badge. We’ll guide you through this dark forest of ninja practices and we’ll tell you how to achieve it. Let’s get started!
What is a verified badge?
“A verified badge is a check that appears next to an Instagram account’s name in search and on the profile. It means Instagram has confirmed that an account is the authentic presence of the public figure, celebrity or global brand it represents.”
It is a little blue checkmark next to the Instagram account name. It represents that the account was verified by Instagram itself. Basically, it means that the person/ brand/ business is real.
Why is it important?
Let’s say Nike has an account, which was created and filled with content developed by Nike social media marketing team itself. What if somebody decides to open another Nike account and post inappropriate content that offends people and puts shame on the company?
Influential people and businesses are subject to fake accounts being made with their likeness. Imagine a fake political account raising inappropriate topics, writing bad jokes and sending stupid memes. If people believe that it is the real person is doing it, then… Do you see where the problem is?
Verified badge signals to users that this account belongs to an authentic person/brand/ business. Thus, users know that an account behind a verified badge is real.
How verified badge affects businesses?
It puts people in piece mind, that the business is real and they could trust you. That’s all it takes to convince them that going to your website and purchasing from it is not going to case any fraud problems.
How to get verified on Instagram?
You don’t need to be a worldwide celebrity of a multinational corporation to get verified. Moreover, you don’t need to have a million followers to receive the badge. It is not how it works. In fact, anybody can apply to get a verification badge. However, just because you’ve applied doesn’t guarantee you’ll get it. 🙂
So, let’s first go through the application process.
Step 1: Go to your Instagram profile
Step 2: Click on the menu
Step 3: Find Settings > Account
Step 4: Click on Request Verification
Step 5: Enter your full name (your personal name). Notice the disclaimer: “Submitting a request for verification does not guarantee that your account will be verified.”
Step 6: Upload a photo of your ID. This could be any one of:
- Driver’s license
- National ID Card
- Business tax filing
- Business utility bill
- Article of incorporation.
That’s it! Instagram will let you know once they’ve reviewed your request.
What are the criteria?
Instagram looks at different factors when evaluating your account to determine “if they’re in the public interest and meet our verification criteria.”
There are 4 main criteria: Authentic, Unique, Complete and Notable.
Authentic: Your account must represent a real person, registered business or entity.
As long as you have not created a fan page for a celebrity or any other types of profiles that represent another business – Authenticity is the easiest step for you.
Unique: Your account must be the unique presence of the person or business it represents. Only one account per person or business may be verified, with exceptions for language-specific accounts.
Content on your profile must be unique. All pictures have to be yours and created by you.
As an example let’s take popular dog accounts. 🙂
The account has 783K followers. Isn’t impressive? However, this account will never be verified by Instagram. Because @puppy_lovers reposts cute pictures/videos from other accounts. Thus, their profile is not “Unique”.
Take a look at another dog’s profile. @Marniethedog has 1.9 million subscribers and verification badge. Because all the content posted to the feed is “Unique”.
Complete: Your account has to be public and have a bio, profile picture and at least a few posts in your feed. Your profile cannot have links to other social media services. (You can leave a link to your website)
If your profile is authentic, has unique content and is complete the last criteria is the one where many people fall into a trap.
Notable: Your account must represent a well-known, highly searched for person, brand or entity. We review accounts that are featured in multiple news sources, and we don’t consider paid or promotional content as sources for review.
Notable Instagram account means that other people have featured it in the news, blogs, and any other sources. Sociality.io team has created pro tips you can use to qualify the last, most difficult criteria.
#1. Find people online, who write about Instagram profiles with similar audiences and content. Reach out to these writers and propose to write about your profile as well.
For example, there are many writers wrote about @Marniethedog. This is why it is “Notable”.
#2. Follow Nike’s example and create something different and interesting with your social media marketing approach and be outstanding. This way your content will be mentioned by other authors who write about social media marketing.
#3. Create a message people would believe in. Social media is not only a medium to sell your products. It is less effective and people won’t talk about your page and mention it in their articles. Take a different approach and promote your company’s’ story.
Look at the common, important topics that you want to raise awareness. Airbnb knows that its customers use the service for hospitality and welcoming others into their homes.
“All of a sudden, there is so much that people of my generation fought so hard for and now we’re watching it be threatened again. And it’s like, “Wait a minute. Didn’t we do this already?” And now we have to fight again.” – Brigid, age 57, She/Her
This #WorldPride, we are celebrating LGBTQ+ changemakers across generations. Tap the link in our bio to meet these artists, activists, and everyday heroes.
Or another story bringing awareness to environmental problems.
“Meet Airbnb Host Marko
Creating Arca, a sustainable house deep in the Brazilian rainforest, made Marko feel like a kid building treehouses again. Now he shares the same sense of wonder and discovery with every guest who stays here, their eyes widening every day.”
1. Create an account for an authentic person/business/entity
2. Create unique content
3. Complete your profile
4. Do something notable to motivate people to feature your Instagram account