How to add Shopping Tags on Instagram?
How to add Shopping Tags on Instagram?

Social network platforms are constantly increasing their functionality competing with each other in the struggle for the audience. Instagram is no exception. Nowadays Instagram is becoming a complete online shopping platform. Over 200 million Instagram users visit at least one business account daily and  70% of shopping enthusiasts turn to Instagram for product discovery. And what makes it easier and comfortable to shop right inside the Instagram app are Instagram Shopping Tags.

In this article, you get to know the most important things about Shopping Tags.

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What are Instagram Shopping Tags?

Today Instagram has turned into a huge marketplace. Everything from ordinary clothes to luxury furniture can be found in one app. 

For businesses that use Instagram as a tool to attract new customers and to drive traffic to their website, the Instagram Shopping Tags feature is a great instrument to use. Instagram Shopping Tags are designed to simplify the communication of business with its customers. The main goal of Shopping Tags is to convert followers into buyers and increase sales via the Instagram app.

Instagram Shopping Tags allow you to tag products right in the photos and videos you share. It makes it easier for the audience to see the information about a product and purchase it. Instagram Shopping tags contain all the necessary information about the product: description, characteristics, price, link to the website.

Instagram Shopping Tags are only available for business accounts selling physical goods (i.e. not services).

An Instagram post with Shopping Tags looks like the post below, with the bag icon and the text “View Products” in the left corner of the photo:

Instagram shopping tags

When you tap on the photo, brief description cards with the names of the items and their costs appear:

You can click on the desired product and see the seller’s catalog (downloaded from the Facebook page) with a description of the item and a link to the website.

How to add Instagram shopping tags

Instagram’s Checkout Feature makes the shopping experience even better. You can tap it to choose from various sizes and colors, and then proceed to payment without leaving Instagram. After the first purchase, the information (name, email, billing information, and shipping address) is saved, so you can get the notifications about processing and delivery.

Instagram tags tips

How to use Instagram Shopping tags effectively?

Instagram Shopping Tags are a great tool for interacting with customers. But like everything else, Tags won’t work effectively without good content and solid promotion strategy.

The coolest thing about Instagram Shopping Tags for customers is that they don’t have to search for the desired product on the website. Instagram Shopping Tags enable users to quickly and easily receive information about the products and make purchasing decisions.

Shopping Tags function works in a similar way to tagging people. You can add shopping tags both in the feed posts and in stories. You can tag up to five products on your single-image post or up to twenty products per carousel. You can also tag up to five products in video posts. A tray will appear where you can select the products. In stories only one tag is available.

Instagram tags tips

Note that Instagram Shopping Tags can only be used by accounts that sell physical products and comply with Facebook’s guidelines. In order to feature your products in posts and stories, your Instagram account must be approved for Instagram Shopping.

After uploading posts with Shopping Tags “View Shop” button will appear in bio. By clicking this button users go to all the products from your catalog. This allows users to visit your profile to see all of their products without leaving the Instagram app. 

Unfortunately, the Instagram Shopping Tags function is available to a limited number of markets. Currently, Shopping Tags are available in the following countries:

All Eligible BusinessesManaged Clients
NACanada, United States
LATAMArgentina, Belize, Bolivia, Brazil, Chile, Costa Rica, Dominican Republic, Ecuador, French Guyana, Guadeloupe, Guatemala, Guyana, Martinique, Mexico, Panama, Paraguay, Puerto Rico, Peru, Suriname, UruguayColombia
EMEAAlgeria, Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Egypt, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lebanon, Lithuania, Luxembourg, Malta, Mayotte, Morocco, Netherlands, Norway, Poland, Portugal, Romania, Reunion, Saudi Arabia, Slovakia, Slovenia, Spain, South Africa, Sweden, Switzerland, United KingdomIsrael, Turkey, United Arab Emirates
APACAustralia, Hong Kong, Japan, Korea, Philippines, New Zealand, SingaporeIndia, Indonesia, Malaysia, Taiwan, Thailand

There is also a list of prohibited goods that are not allowed to be sold and tagged (no matter what country you are from). This category, for example, includes medicines, tobacco products, alcohol, etc.

Adult Products
Body Parts and Fluids
Digital Media and Electronic Devices
Documents, Currency, and Financial Instruments
Hazardous Goods and Materials
Human Exploitation and Sexual Services
Ingestible Supplements
Recalled ProductsMedical and Healthcare Products
Prescription Products, Drugs, and Drug Paraphernalia
Stolen Goods
Subscriptions and Digital Products
Third-Party Infringement
Tobacco Products and Related Paraphernalia
Weapons, Ammunition, and Explosives
Event or Admission Tickets
Gift Cards and Vouchers

Instagram Shopping tags tips & tricks

Once your account is approved for using Instagram Shopping tags, start to use them like a pro. You can stand out in the crowded feed of Instagram by using our tips below!

  • Make sure the photos and videos used for posts with Shopping Tags are high-quality visuals. 
  • Provide the posts with Shopping Tags with an accurate description and hashtags.
  • Evenly space out the Tags while tagging more than one product in one post.
How to add Insta tags
  • When using Shopping Tags in stories customize the product sticker to match the colors of the photo used.
  • Boost your credibility and share UGC (user-generated content), and don’t forget to tag the original creator.
How to add Insta tags

Troubleshooting problems

Instagram Shopping Tags are a great selling tool. However, some users face troubleshooting problems while getting approved for or using them. Here are some frequently asked questions:

1. Is being a business account on Instagram enough for Shopping Tags approval?

No, you also must have a website where you sell your products.

2. How to measure when people buy from Instagram?

You can see the basic statistics from Instagram and review your ad campaigns to follow the progress. You can also track the statistics using the report feature.

3. Does VPN help to use Shopping Tags feature if you are located outside of an available market?

Yes, with the help of a VPN, it is really possible to activate the product catalog and put Shopping Tags on photos and stories. But you may lose the ability to tag products sooner or later.

4. If you are temporarily in a country where Shopping Tags are available, can you get a permit?

Yes, but when leaving the country, you will lose the ability to tag products.

Instagram Shopping tags: pros and cons

There are a lot of inconveniences that Instagram Shopping Tags can solve. For example, the inability to add external links directly in your posts. Moreover, in order to use Shopping Tags your account doesn’t have to have more than 10k followers. It means you can use Shopping tags as links in your stories.

Related article: How to share links on Instagram in 9 ways

Let’s check all the pros and cons of Instagram Shopping Tags.

Make shopping experience easier for the customersPosts and stories with Shopping Tags cannot be promoted
Increasing website traffic and salesUp to 5 products are tagged in a post, only one in a story
You can evaluate the performance of Shopping Tags by using statisticsYou cannot add Shopping Tags when using delayed posting services
Meaningfully representative brand imageTags are only available for accounts selling physical goods (i.e. not services).
You can add clickable external linksYou can add Shopping Tags only on those publications that were posted after the feature was available
Tags are available in a limited number of countries

Despite all these pros and cons so many brands have been using Shopping Tags for a long time, which means that this feature works well for them. Over 130 million users tap to reveal Product Tags in Shopping posts each month, and this number is growing. So why don’t you start using Instagram Shopping Tags to make the shopping experience easier and more fun for your followers? 🙂

Meerim Ruslanbekova

Meerim is a devoted digital marketing ninja who runs her own creative agency to provide solutions for customers 👩‍💻 She describes herself as flexible, quick to pick up new skills, and eager to learn from others.