How Too Good To Go streamlines global social media operations with Sociality.io

As Too Good To Go expanded globally, Sociality.io became the platform that unified its social media operations — keeping them connected, consistent, and efficient. In this social media management case study, we explore how Too Good To Go leveraged Sociality.io to achieve global consistency and collaboration.

Connecting consumers and businesses against food waste

Founded in Copenhagen in 2015, Too Good To Go has grown into the world’s largest marketplace for surplus food, operating across 20 countries in Europe, North America, and Asia-Pacific. With a community of over 120 million registered users and 180,000 active partners, the company has helped save more than 500 million meals from going to waste, the equivalent to avoiding around 1.35 million tons of CO2e emissions.

Through its innovative “Surprise Bag” concept, which helps users to rescue unsold food directly from local stores; and its growing Parcels offering, which delivers surplus grocery items from popular brands right to users’ doors, Too Good To Go empowers consumers and businesses alike to take tangible
action against food waste every day The company’s primary audience is millennial women, though the app resonates with students, budget-conscious consumers, and sustainability-minded individuals alike.

Meet the global head of social media

Gisela Casanovas has been working at the company for over 5 years now, and she has grown within the company, moving from the Spanish consumer team to her current position as Global Head of Social Media, overseeing 20 markets across the globe.

At the heart of Gisela’s work lies the challenge of managing a global social media ecosystem while ensuring local teams have the freedom to tailor content for their audiences. Her global team supports local social media teams, ensuring that all content reflects Too Good To Go’s brand mission.

“Each market has its nuances,” Gisela says. “For example, preparing for Japan’s launch, which will soon be our country number 21, requires rethinking our strategy—TikTok doesn’t require the same type of content we’re used to seeing here, and there are also other platforms like LINE that are more locally relevant from a business-to-consumer perspective.”

The main challenge was scaling global social media

Before switching to Sociality.io, Too Good To Go used a different, well-known global social media management platform. However, the team realized they were paying for features they didn’t need, and the interface was becoming too complex for their workflow.

“The decision was simple—we wanted a tool that matched our needs,” Gisela explains. “With Sociality.io, we can schedule content, upload assets, and manage different approval processes in a clean, efficient way.”

Sociality.io solved global collaboration and workflow challenges

Too Good To Go’s global social media operations rely heavily on Sociality.io’s publishing and analytics modules. The platform’s user-friendly interface, efficient scheduling, and proactive community management tools have become essential to their daily routine.

“Ongoing community management is really important for us, and Sociality.io has been a key tool to make that happen,” Gisela shares. “Teams use it to track engagement of their content and manage conversations across the different markets.”

A seamless shift to smarter social media management

When they first started with Sociality.io, the team created post-view cards for each market, helping them visualize performance by saves, replies, and sends. “This gave us a clear picture of where we stood and made content analysis much easier,” she adds.

Too Good To Go’s social media team focuses on KPIs like engagement and views, using Sociality.io’s structured dashboards to identify what resonates in each market. “The visuals and filters make it super easy to compare and evaluate performance,” says Gisela.

Transitioning to Sociality.io was effortless. “The onboarding process was seamless,” Gisela notes. “There were no issues at all—it was one of the easiest tool transitions we’ve had.”

She also praises Sociality.io’s weekly newsletters. “They are short and to the point—which I love! I've subscribed to so many, and most are way too long. Yours take a minute to read and always offer something useful.”

Results: Faster workflows, clearer insights, stronger collaboration

Since adopting Sociality.io, Too Good To Go’s global social media team has streamlined its day-to-day operations and strengthened collaboration across markets. The platform became an essential part of their workflow — from scheduling and approvals to analytics and community management.

• •Smooth transition: The onboarding process was seamless and issue-free.
• •Simplified workflow: Teams now schedule, upload, and approve content more efficiently.
• •Clearer analytics: Post-view cards and structured dashboards make performance tracking effortless.
• •Data-driven insights: Visual filters help compare engagement and views across markets.
• •Stronger community engagement: Daily use of publishing and community tools enables consistent interaction management.
• •Useful updates: Concise weekly newsletters keep the team informed without adding extra workload.

Continuing the mission

Too Good To Go continues to grow globally while keeping its mission clear: to inspire and empower everyone to fight food waste together. At Sociality.io, we’re proud to be a part of that journey, helping Too Good To Go’s global team manage, analyze, and optimize their social media presence—one meaningful post at a time.