Berfin Cezim

A collection of 12 articles

Hey there, fellow marketer! 🌈 I’m Berfin, a content strategist with 6+ years of experience helping global agencies and brands craft SEO- and GEO-friendly content strategies that drive growth. I especially enjoy writing about AI marketing, SEO, and social media, always bringing inclusivity and curiosity to my work. Beyond content, I’m a proud queer activist, art and literature enthusiast, and devoted cat parent to two professional keyboard interrupters 🐱🐱. If my vibe vibes with you, let’s connect on LinkedIn. :)

Best 14 social media analytics tools for smarter reporting in 2025

Best 14 social media analytics tools for smarter reporting in 2025

Today, social media analytics is the foundation of how businesses understand audiences, shape strategies, and prove results. And you know what? It’s only becoming more important ev...
TikTok analytics guide 2025: How to check, track, and report (+PDF)

TikTok analytics guide 2025: How to check, track, and report (+PDF)

When you know TikTok analytics from inside to outside, you’ll be proficiently swimming in a 1.59 billion-person sea. (That’s roughly 20% of the world’s population. 😱) So, you’d bet...
Instagram Reels analytics decoded: Prepare better reports in 2025

Instagram Reels analytics decoded: Prepare better reports in 2025

Instagram changed the rules. Since April 2025, Reels analytics metrics like Plays and Impressions are out; Views are the new baseline. This affects everything from engagement rate ...