Berfin Cezim

A collection of 15 articles

Hey there, fellow marketer! 🌈 I’m Berfin, a content strategist with 6+ years of experience helping global agencies and brands craft SEO- and GEO-friendly content strategies that drive growth. I especially enjoy writing about AI marketing, SEO, and social media, always bringing inclusivity and curiosity to my work. Beyond content, I’m a proud queer activist, art and literature enthusiast, and devoted cat parent to two professional keyboard interrupters 🐱🐱. If my vibe vibes with you, let’s connect on LinkedIn. :)

Instagram analytics cracked: Your 2025 guide to advanced strategy & metrics (+PDF)

Instagram analytics cracked: Your 2025 guide to advanced strategy & metrics (+PDF)

You must know what’s changed with Instagram analytics in 2025, whether you’re running a small shop, managing campaigns for clients, or scaling an enterprise team.Views are now the ...
X/Twitter analytics guide 2025: How to check, track, and report performance

X/Twitter analytics guide 2025: How to check, track, and report performance

X/Twitter still attracts around 586 million monthly active users in 2025, according to Statista. It remains one of the biggest social platforms for brands that want visib...
LinkedIn Analytics: 2025 guide to metrics, insights, and tools for growth

LinkedIn Analytics: 2025 guide to metrics, insights, and tools for growth

LinkedIn analytics will be your operating system for LinkedIn: it tells you what works, what doesn’t, what wastes budget, and where to double down.  To perfectly comprehend th...
Facebook analytics 2025: tools, metrics, reports + free template

Facebook analytics 2025: tools, metrics, reports + free template

Back in 2021, Facebook made a move that caught a lot of marketers off guard: it pulled the plug on its standalone Facebook Analytics tool. As of July 1, 2021,...
TikTok analytics guide 2025: How to check, track, and report (+PDF)

TikTok analytics guide 2025: How to check, track, and report (+PDF)

When you know TikTok analytics from inside to outside, you’ll be proficiently swimming in a 1.59 billion-person sea. (That’s roughly 20% of the world’s population. 😱) So, you’d bet...
Instagram Reels analytics decoded: Prepare better reports in 2025

Instagram Reels analytics decoded: Prepare better reports in 2025

Instagram changed the rules. Since April 2025, Reels analytics metrics like Plays and Impressions are out; Views are the new baseline. This affects everything from engagement rate ...