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Being productive with Engage Istanbul Case Studies - Engage Istanbul - Sena Arısoy

Sena Arısoy

Social Media Manager case study - Engage İstanbul


Engage Istanbul by Havas

Employee count



Istanbul, Turkey


Marketing & Advertising

Award-winning digital agency, member of Havas

It used to take the Social Media Manager at Engage Istanbul, Sena Arısoy, a whole day to prepare a detailed report. With, she now does it within 15 minutes, tops.

With a total of 22 industry leaders like Bosch Home Appliances, Siemens Home Appliances, Şişecam, Borusan Group, and Profilo in their portfolio; Engage Istanbul creates digital strategies, manages digital projects, produces social media contents, moderates and monitors accounts, curates below-the-line (BTL) projects if necessary, and supports brands with their Insight and Moderation Team.

“Crisis management is also an important part of our job,” Sena says. “With the rise of the pandemic, we gathered around and asked ourselves, ‘What are we doing from now on?’ We started rewriting all the digital strategies of all our brands like there was no yesterday. We are now creating strategies around emotional benefits rather than functionalities.”

Sena says that she now spends time in a much more efficient and practical way thanks to the fast and easy interface of “We never need to explain the platform to someone new on the team. The platform is very self-explanatory, and everything is loud and clear,” she adds.

We asked Sena what feature she was most satisfied with while using She finds the Report tool the most user-friendly on the platform, and her brands appreciate how quickly they can receive reports. “We have weekly and daily reports, competitor analysis reports, project reports, and launch reports on our daily agendas, let alone monthly reports,” says Sena.

Collecting data from separate social media platforms one by one, manually inserting it into excel sheets, and making necessary match-ups were very tiring and distracting for Sena. She emphasizes that it is important for her to be able to manage everything on one platform. “The fact that also offers Competitor Analysis again saves us from the long torture of manual scanning,” Sena adds.

“Through the Engage tool, we can find past conversations within seconds. It is this speed that is the most precious both for us and our brands.”

Sena has been using since the very first days of our launch, and she has contributed so much to our development with her precious feedback over the years. We would like to thank Sena and the whole Engage Istanbul team for this candid conversation and for choosing us as their digital solution partner.

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