With a total of 22 industry leaders such as Bosch Home Appliances, Siemens Home Appliances, Şişecam, Borusan Group, and Profilo in its portfolio; Engage Istanbul creates digital strategies, manages digital projects, produces social media contents, moderates and monitors accounts, and curates BTL (below the line) projects if necessary, and supports brands with its Insight and Moderation Team.
"Crisis management is also an important part of our job," adds Sena. ‘With the rise of the pandemic; we gathered around and asked ourselves "What are we doing from now on?" We started rewriting all the digital strategies of all our brands like there was no yesterday. We are now creating strategies around emotional benefits, rather than functionalities.’
With all these on their plates; Sena says that the time spent at the agency has been so much more efficient and practical thanks to the fast and easy interface of Sociality.io. ‘We never need to explain the platform to someone new to the team. The platform is very self-explanatory and everything is loud and clear.’
She finds the Sociality.io Report tool the most user-friendly tool of the platform and her brands appreciate how quickly they can receive a report. ‘We have weekly and daily reports, competitor analysis reports, project reports, and launch reports on our daily agendas, let alone monthly reports.’ says Sena. ‘Before using Sociality.io, I would spend a whole day on preparing a detailed report, now with Sociality.io, it takes me 15 to 20 minutes tops.’
Collecting data from separate social media platforms one by one, manually inserting it into excel sheets, and making necessary match-ups were very tiring and distracting for Sena. She emphasizes that it is important for her to be able to manage everything on one platform. "The fact that Sociality.io also offers Competitor Analysis again saves us from the long torture of manual scanning," adds Sena.
Through Sociality.io Engage tool, we are able to find past conversations within seconds. It is this speed that is the most precious both for us and our brands.
Sena has been using Sociality.io since the very first days of our launch and she has contributed so much to our development with her precious feedbacks over the years. With this opportunity; we would like to thank Sena and the whole Engage Istanbul team for this candid conversation and for choosing us as their digital solution partner ♥ ️