Havas uses Sociality.io to provide 360° marketing services
at scale

Sociality.io Case Studies - Havas - Osman Zeren

Osman Zeren

Social media analyst

Sociality.io case study - Havas

Company

Havas Group

Employee count

19,000+

Website link

www.havasgroup.com

Headquarters

Paris, France

Industry

Business services

The world’s largest global communication group

To gather performance metrics from hundreds of social media accounts, Havas relies on Sociality.io. By utilizing a combination of Analytics, Listen, and Competitor Analysis modules Havas has been able to accurately track and monitor the social media performance of their clients and showcase the results they have achieved.

Our partnership started with Project House that later combined its operations with Havas Creative Group. As the company has grown in employees, customers — Sociality.io has been there the whole way as a central solution for social media marketing. Now, the project has a dedicated team of 100+ managing over 30 well-known brands.

Havas Group is one of the world’s largest global communications groups. Founded in 1835, the Group employs more than 19,000 people in over 100 countries. It operates as one of the most integrated advertising and communications businesses through the village model.

Leveraging Sociality.io capabilities, Osman explains that they've benefited greatly from the Analytics module. As a data analyst, he finds the reports flexible as he can pull out reports focused on engagement or reach. In his daily work, he works primarily with social media reports and our solution have saved him hours of work.

As a digital marketing agency, the efficiencies gained by leveraging Sociality.io allows Havas to provide their clients with rich data gathered from Listen and Competitor Analysis modules. On top of showing the KPIs of their campaigns, Havas can also equip them with the listening data and show how the brand stands against the competition. Especially, for fast moving product categories, it is important to monitor both web and social media to understand the impact the social media team brings.

As a data analyst, Osman Zeren oversees competitors’ pages performance metrics. To him, it is always important to monitor how competing brands plan content strategy and handle digital communications, especially during crisis moments such as a global pandemic.

Our partnership started almost 5 years ago and we are happy to deliver the solution that meets our clients’ ongoing needs and scales with their growth.

“We have been using Sociality.io actively for 5 years and there has not been a day where we didn’t get a reply within 10-15 minutes. I can say that the response rate is the best in the market. It's really nice that we can get in touch with your support team very quickly for all our questions.” - Osman Zeren, social media analyst.

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