With over 100 employees and more than 30 brands, Havas Creative Group is one of our customers who use Sociality.io the most efficiently. We had a pleasant conversation with one of the Social Media Data Analysts at Havas Creative Group, Osman Zeren, regarding their Sociality.io experience.
Serving national and international brands such as Vitra, Aktif Bank, Jacobs Turkey, Borusan Holding, Hyundai, Nestle Pure; Havas Creative Group joined our family 5 years ago in order to bring a practice to their ever-increasing customer portfolio and workload.
Some of the great conveniences Sociality.io provides us and our customers are the Listen & Engage modules and their ability to create graphics and category selection with keywords. User comments are also very important for our brand; especially in the fast moving consumer products category. Thanks to your Social Media Listen tool, we can monitor both the web and social media very quickly.’
It is very easy to create a content calendar for Osman and his team as they actively use all of Sociality.io's Publish, Listen, Engage, Report, and Competitor Analysis tools. It has become very practical to include the customer into the Publish tool and work all the briefing, revision and approval processes from one single dashboard without creating any email traffic.
Osman spent a long time on our Competitor Analysis tool in order to see how digital communication was being handled by competing brands in the first weeks of the pandemic. ‘Competitor Analysis is very helpful in times of such crisis. We can grasp answers to questions like 'What’s being said for the benefit or for the detriment of the brand?' on the tool and show them to the customer within specific time periods and/or keywords.” he adds.
We would like to thank Osman for sharing his views and spending time with us!