TikTok needs little to no introduction. Except you live on an island with no internet connection, you must have come across at least one TikTok video. There is always one...
Imagine a room on the internet where you can express yourself freely, and your creativity has almost no limits. TikTok is that room! While individual creators can argue that ...
The average modern person is exposed to so much content every day. Couple that with our short attention span on the internet, and that just spells “hard work” for you...
People love watching videos. They would rather watch a video about a product or service than read about it, and Instagram live presents a perfect opportunity to leverage this human...
It is now common knowledge that emotions play an important role in customer behavior. Not every step a customer takes is totally informed by normal human logic or reasoning. But...
When it comes to creating content and following social media trends, there is almost no middle ground, your creative juices are either on a high or not. Reasons why experienced...
Most marketers can boast of having a good grasp of the workings of hashtags on Instagram and Twitter, but the same cannot be said of Facebook hashtags. Despite being in...
Creating general ads often comes with the dilemma of having to create an ad that speaks to different audience segments of your brand, while making sure your ads don’t feel...
Too often, marketers find themselves learning skills outside of their core expertise in a bid to stay relevant in their dynamic marketing landscape. While it is true that some skills...
