Rebecca is a content marketing specialist based in Adelaide, Australia, with extensive experience across lifestyle, travel, digital media, and SaaS. As a freelance content and copywriter partnering with brands across Perth and Adelaide—including Sprout Social, RAC WA, Insider Guides, and Sociality.io—she blends SEO copywriting, UX writing, and content strategy to craft engaging, high-performing content.
As a social media marketer, you know better than anyone that one of the most important social media metrics is engagement rate. Your social media engagement rate can tell you...
In our incredibly digital world, e-commerce businesses are thriving. With internet access becoming more widely accessible around the world, the number of digital buyers has been st...
In the age of social media marketing, followers are a valuable form of digital currency for businesses. A high follower count not only increases your brand’s reach but also strengthens...
For nearly a decade, we’ve seen the incredible expansion of social media stories across various platforms. It all started in October 2013 when Snapchat launched its stories feature...
If you’ve recently decided to harness the power of TikTok for your business, it’s vital to learn how to create quality content. The higher the quality of your content, the...
The evolution of TikTok has been one of the most fascinating of any social media platform in the 21st century. While the app initially gained notoriety for its fun-loving dance...
TikTok has become one of the most powerful social media platforms in 2022. A key reason for the platform’s success is that it’s tapping directly into one of the most...
Given that TikTok is a relatively new development in the world of social media marketing, many brands have a multitude of questions about the platform. What is TikTok for business...
With more than 1 billion active users, TikTok has quickly become one of the most powerful social media platforms on the market. The short-form video app is even poised to...
